The Complete Story Of MoonSwatch Madness | A Week On The Wrist
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- Опубліковано 23 тра 2022
- Without warning, two days before the stated launch date, news broke on the internet and we finally saw it: A Bioceramic Swatch that was a near carbon copy of a Moonwatch, but in Swatch form. And it was called … The MoonSwatch.
Having only seen the watch in person briefly at launch, I was particularly excited at the prospect of spending the week with not one, but two models: The Mission to Mars and the Mission to Jupiter (there were 11 in total: Mission to Earth, The Moon, Jupiter, Uranus, The Sun, Mars, Pluto, Saturn, Neptune, Mercury, and Venus).
For the full story, go to: www.hodinkee.com/articles/the...
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The moonswatch is an Omega appetizer to wake up the new generation to Omega.
It should be mentioned, at this time at least, the moonSwatch is not accessible. It’s not available online, not everyone lives near a swatch store and even if you do, the chances they have stock is low. The longer this situation persists, the less interested I am in this watch. After the launch craziness, this watch should have been made truly accessible, but it’s not and that’s a shame.
Yup, agree. Wanted to get Moon, Mars, and Jupiter missions, but after sitting on it and seeing other people review its cheaply made case, crystal, and crown, I’ve moved on. Ended up buying a Seiya Japan original watch for $258. It comes with sapphire crystal, 100m WR with screw-down crown, exhibition caseback, lume, and automatic Miyota 9015 at 28,800 bph, and four straps. $260 is throwaway money for a lot of watch people, but that doesn’t mean a brand should push hyped junk out
@@brandond8784 Great watch and definitely better value for money. Still, I can't wrap my head around how you go from the MoonSwatch to the Seiya. These are such fundamentally different watches in every possible way with such a different target group imo. Really great buy though!
@@clubmate99 agreed. I was in the market for a $300-$700 watch, and I had like 5 options in mind, no particular type. I daily an SPB143, so basically I was looking for a weekend watch, anything casual which is such a broad category from g-shock, to this moonswatch, to the Seiya field watch. some had better design, some had better materials. But then the reviews came out on the moonswatch showing loose crowns, shoddy crystals, and malfunctioning movements, and bleeding paint, so I crossed it off my list and went to the next four “weekend watch” options.
We have flippers to thank for that. From what I understand Swatch actually prepared to open up online sales and once that started it was very clear to them that bots were going to overwhelm the site. Not sure what their long term plan is.
The lack of patience is palpable
I was in line at Times Square from 1AM and most of the young "hype" crowd cut the line in the morning. Got pushed back a good 20 spots in line from people jumping out of cars and meeting up with their friends, luckily still got one.
I have to give Swatch credit, they sold a $60 watch for $280
THIS!
Yes. This collaboration seems like Swatch benefits at the expense of Omega
I have to give every product credit. I bought a pair of nikes for $160 and the quality is on par with my $15 Kmart shoes that I wear for lawn mowing.
@@albundy3929 STEP1: build brand name
STEP2: Sell overprized plastic watch
@@albundy3929 You are clueless and you cant follow simple points made :D
Love the idea of this collection. Saw the Mission to Jupiter and immediately got some IWC Mojave Desert vibes. Being in Vegas, I saw that we had one Swatch store carry the collection and wanted to see in person and they had a Jupiter and the rest is history. On a tan NATO, this thing is great. As mentioned, QC could be better and it is overpriced even at retail but it makes me happy
“This ain’t no speedmaster” Well it is but just a different one 😉😂
Was looking forward to get one. No stock. Ended up with an automatic Seiko 5
Turned out for the best then! ;-)
I have the mission to Jupiter and I like it. It matches the way I dress - I usually dress in monochromatic neutrals. I also got a beige/tan NATO straps to switch it around. I wear an Omega Seamaster 120m, two tone Constellation, or Cartier Tank as my daily watches for work, but I found those watches too formal for casual days out or days not at work. I used my Apply watch on the weekends before, but I really dislike that I have to charge it daily. Charging my phone and laptop daily is already too much for me. The Mission to Jupiter became my current weekend/casual day out watch. I really liked that it’s very lightweight too. It feels like my wrist is having a rest.
In as much as I enjoyed my Mission to Jupiter, I won’t queue for it nor would I pay above retail. I was just lucky to get a hold of it. I was traveling to the US, NYC in particular, and there was a Swatch store below my hotel. I entered the store not to buy a watch, but to ask where the nearest pharmacy was to buy some bottled water and get some medicine.The staff was really nice and helped me with the direction towards the nearest Pharmacy. When I was about to leave I spotted the display for the Moonswatch, and the Mission to Jupiter caught my eye. I asked the staff if it was available not really expecting, as I’ve read they quite difficult to get a hold of. The staff went to the back to check, and when he came out there it was. He said I’m quite lucky, since it just arrived and was there only one stock of the Mission Jupiter that arrived.
It's a bit disappointing that this video doesn't address the many defects that have come up with the chronometer function and the plastic coating of paint peeling off on the back of the watch on many MoonSwatch models. I think Hodinkee can be more critical here beyond just pointing out the tacky stickers on the bezel, etc.
Because Hodinkee has no gain to get into those critiques. They *should* but I would've been more surprised if they did get into them.
There was only model with the bleeding issue which they have discontinued for now. Even though it's embarrasing for them, they at least took measures. Saying this watch has poor quality is just a lie. It's a Swatch, which means it's a plastic watch and not more. But it's definitely one of the best plastic watches you can get.
@@clubmate99 well said , it baffles me that some really expect to get full on omega out of a couple hundred dollar swatch 😅 I mean it’s swatch , it’s fun and it’s a great piece for anyone who has it so chill out on the oh it’s cheap it’s plastic 🤷🏻♂️ coz that’s what a swatch is . It’s Fun that’s about it .
@@seanang7845 Exactly!!
@@seanang7845
What are you talking about?! Nobody expects Omega quality from the watch... Even if it says Omega on the watch....
BUT if it says Omega on it, they want at least the approximate quality of a Seiko in the price segment and not a 50 Euro no name watch.
A refreshingly articulate take on the recent ‘Moonswatch’ phenomenon.
The Speedmaster for me is one of my all time favorite watches, a grail of mine that I know one day ill own. Thought this can bring you closer to it, yes its not the original, thought its original in itself. Its unique and a really hype historic moment in the watch community, never have we seen something like this. This has been an amazing marketing, whoever thought about this wow, and they also clearly underestimating the people. This has 2 sides of the coin...flippers and grey market hurts the industry, we can clearly see it here. I hope this isn't limited and in the future they can sell it online. That would be a hit back to all those people, but also feel sad for those who bought it above retail. At the end if this brings more new watch people its amazing. Still its an amazing watch to own in any collection.
P.T. Barnum quotes still ring true!
Seriously, years ago I purchased a limited production Swatch made for a famous camera, 10+ yrs later, the plastic band yellowed & broke at the lugs. At least the watch still works but I can't place any other band on it. I enjoyed all the hype though!
“What is it and where can I get one?”
Yeah that pretty much sums it up
EVERY Swatch claims to be "affordable" but I've yet to see one that tips me toward paying as much as they cost for what they provide. Any Swatch.
Beautiful story I loved your end quote ❤️ Watches Endure
If you need a "quality" cheap watch it's Casio all the way!
No lies were spoken
No need to actually even put quotations, my casio does everything that the moonswatch couldn’t(except the chrono function) for way less money
i still wanna own a moonswatch
Well done 👍
I’ve owned 4 different variations of the Speedy - Hesalite, Sapphire, Racing, and Coaxial, and I thought the MoonSwatch was a gimmick. I picked up the Mercury on a lark and I have to admit, it nearly gives me the same feeling as the authentic Speedy except you feel pretty clever because you haven’t had to spend thousands of dollars.
I'm so happy I didn't got one. Now after seeing all QC issues and how much of a Toy Watch feeling it have I'm glad I got to save this 260$ and put it towards a real mechanical watch that will actually outlast me
Damn. Just spotted that speck of red paint on the dial! 😬🫣
exactly my thoughts. by studying the product images someone could already see the printed on bezel. Its a plastic watch with a forever sealed in movement you won't be able to repair. A ceramic plastic coffin
Yeah, I would be ashamed now if I had got one at the launch as I planned to do.
@@albundy3929 what I meant is that this watch is not fit for maintenance unlike almost any other watch.
@@albundy3929 Try to repair the MOONSWATCH. not possible. Do you get that?
It's great to get a new generation of people into watches. Also, what a bunch of whiny little babies in this comment section!
Ahhh Danny! This was such a fabulous video! I loved this. :) a breath of fresh air
At first I wanted one, but now I have no interest. I remember when Timex came out with the Q Reissue there was a lot of hype, of course nothing approaching this, but you could not get the watch and people were selling them on ebay for triple the price. However, with the Timex Q which is my favorite watch you got a stainless steel quality watch and not a plastic toy. Funny thing is when I wear my pepsi bezel Q a couple of people thought it was a Rolex.
Same for me.. when they first came out, I wanted one and even got my wife and 2 sons to choose one so we could have one each. Obviously couldn't get them, now the hype has gone, we not bothered if we get one or not. Not actively looking either.
Couldnt agree more, I love my Q timex
Keeps better time then a Rolex too! Fact!
I have an Omega Speedmaster Professional .861. I guess it's one of the first conversions from the .321. As a student at FIT during the Apollo mission years in 1970, I recall one other fraternity brother having the same pre-lunar Omega. Mine was given to me by my girlfriend who worked at Bamberger's (now Macy's) and got as a BD gift for me, for a 20% discount and paid $275.00 U.S. for it. She gave it to me as a BD gift only 10 days after Buzz Aldrin wore his on the moon on July 20, 1969.
Now I keep it in my safe and only wear it occasionally. I guy who owns a medical company and flies his own jet offered to buy it from me. I don' think I want to sell it. I told my son to make sure my year-and-a-half-old grandson gets to wear it and never sells it. Imagine what a real pre-lunar Speedmaster will be worth when my grandson is in his thirties, assuming civilization makes it that far?
Good story. There's a lot of truth to what you say. When people says it will dilute the Omega brand it really depends on where Omega wants to position their products. Without a doubt it appears that they're moving to the premium market and the prices of their watches reflects that. Then making a $200 sub product does not do the brand any good. It is like Hermes or LV all of a sudden makes a plastic bag for $100. I believe they would never do that😂
But LV has lol....what you mean is it is like Hermes or LV doing a collaboration with HnM or Zara or Uniqlo. They will never do that. But these days, you. never know. Louis Vuitton collaborated with Nike under Virgil Abloh and a pair of those shoes go for half a million now in the market. The quality has to be there for it to be worth it.
I think a lot of people are misunderstanding who this watch is targeting tbh. I've been a watch lover ever since I was in middle school and continue to be one as a broke college student, so when I saw the opportunity to own an iconic design for a fraction of the cost I jumped on it. If you're buying multiple several thousand dollar watches I can see how this watch is a "toy" to you, but for someone like me, this is a watch like any other and I don't treat it like a toy. I've had my Mission to Pluto for a few weeks now and have loved every second of it, despite a ton of people discrediting the watch. Stop hating on a cool project and rejoice the fact that more people are getting into the hobby we all love so dearly.
Im buying microbrand watches from 200-350 $ for this money you get an automatic movement with sapphire crystal , ceramic bezel insert and steel bracelet with solid endlinks. all that ! here you get a quartz chrono FULL PLASTIC with a cheap strap for 250... so basically this watch is targeting young people who dont even know that microbrands exist. do you? Am i hating on the MOONSWATCH just because the value for money is bad? You can also get hommage watches as well for that money. so "DESIGN" shouldnt be the ultimate reason to got for a moonswatch
@@watch_a_mod354 Come on, the design and history is the ONLY reason you buy watches nowadays. Definitely not for timekeeping, but if so, better go with a quartz as it's more accurate.
@@clubmate99 You dont seem to be aware that there are other watches and microbrands besides OMEGA and ROLEX. specs and price matter. Just research a bit
Somehow a $6k watch is more available than a $260 watch.
To be fair, the market for a $260 watch is a lot larger than a $6000 watch. Usually the more expensive the item, the buying audience gets smaller and smaller.
@@kevinmiser7877 That's correct but shouldn't supply of a cheaper good be able to keep up with demand too?
@@MrSaiwen somehow with this publicity stunt they never expected the demand to be so big. Wouldn’t surprise me that they are deliberately short supplying them. They are now pulling out of online sale
I went to Miami for vacation and for giggles I called the Miami swatch, and I hear yeah we have them. Dropped my luggage and Uber to the store. Love my mission to mars!
Was up for it, but not going to bother now, took too long
I’d still love to get one but unless they do something about making it accessible I think my interest and lots of other people’s will fade quickly. If Swatch want to get in on hype culture they need to understand how quickly it fades...
Not sure why people expecting Omega quality watch in this peace. Its a toy just for fun, a band, in best swatch tradition. Wish it was smaller size.. but still a nice peace.
Dissapointed in the fact that Omega has failed to deliver in its promise and aim for the project to make the design of the speedmaster accessible to all watch enthusiasts, by going back on their online sale promise and by have basically no stock in any stores.
Really Swatch, it is the Swatch Group.
“Swatch”. It’s a swatch. It’s NOT a Onega !
Omega’s only failing was letting Swatch write Omega on the dial! (Parent company, I know)
Man, these looked sick! Too bad people bought them all out, and are now selling them for 5 times the price, so i’ll just save up for a automatic speedmaster :/
Oh Lawd it hurts me so much to see ungraded A Roll footage
G Shock > MoonSwatch . Save urself a ton
I think the watch looks great, what turns me off is the consumeristic frenzy that it generated. Seeing people all frantic, desperate, and lining up for hours; the way people lined up for bread during the world wars is a massive turn off. Makes me cringe at how embarrassing it is that a small good-looking plastic watch can trigger the same survival instincts as refugees.
OMG you summed it up perfectly !! Can you belive it? Lining up to buy a plastic freaking watch as if it was their last supper.?!! There is No doubt in my mind that humanity is going downhill from here.
It's cereal box watch--let's all not kid ourselves please. Is it fun? Yes. But it's no watch. It's garbage. It will die within 9 months of ownership...if you don't break it first.
Exactly what the world needed... more plastic, euh Bioceramic. Will it last longer then a week ? Please RECYCLE !
Swatch really missed out on the hype train. They should have been ready to go with the online release.... Maybe quality control issues?
They driving the hype train bro they more then on it!
„It ain‘t no Speedmaster“ - it says “Speedmaster” right on the dial. The MoonSwatch IS a canon Speedmaster now.
Will it last longer then a week ? Please RECYCLE !
I guess they will earn the "Speedmaster" name based on how fast they will break.
It was a brilliant marketing campaign. As for the watch itself, it's plastic and fun.
Moonwatch > moonswatch
some interested in the actual watch as watch lovers, more for the hype, and majority were there to flip them imo. I think that's where the negative feeling towards this moonswatch comes from (at least from me). As a speedmaster owner I wouldn't mind having one of these as a daily driver for any type of outdoors activity where I wouldnt want to wear my speedmaster but seeing the prices on ebay for these makes me cringe. Hopefully swatch will release these online sooner than later instead of milking the hype as long as it has gone thus far.
I was going to get the mission to Mercury model. But, after seeing this craze, I then went to do some research and found a beautiful Rado Diamaster Automatic. Not only that the material is highly (almost) scratch-resistant, it's also automatic - meaning I don't have to change any batteries and just take it to service every 5-7 years. And also, 5 bar of water resistance.
I mean, both Swatch and Rado are owned by the Swatch Group and made in Switzerland... I must say personally, it's better to have a Rado.
I bought the sapphire 3861 instead.
This is something Tag Heuer would do.
I am getting a mission to Mars. Where can I get the white nylon strap in the video? Thanks
Link to purchase the strap on hodinkee?
Did they restock yet?
I was able to get mine in Miami Beach, got mars and went to a watch repair shop across the street to get a leather red starp
It's Bioceramic when you own one , Plastic if you don't.
Cool little trinkets and great marketing and that's about it. These should never have caused the level of madness that we currently see.
I can see the flaws in both these watches. The Mars watch has a dot on the dial below the word Swatch and the Jupiter watch is scratched.
It’s a richardmille version of the speedy , lightweight af
Haven’t seen the Mars yet but I feel I would have the same sentiment 10:20
Highly theoretical video: no mention of non-availability, quality etc.
What does he know about that...
Love it, want one or two. Buggered if I'm paying the scumbag flippers tho, I'll only pay retail & not going to London ( awful place) & risking having my Seamaster nicked just to get one. ... thought the launch was a mess personally, they'd have sold many more if it was online only - as it is the only people benefiting are those scumbag flippers.
You can get another legend moon watch with a smoother sweep that even the original Omega Speedmaster for that price.
The Bulova Lunar Pilot.
They're not limited editions. Why are they hard to obtain ?
Awesome by Omega Watch brand brings the younger Generation into the watch world 🌎 👌
Best review yet ! Wear it change battery and go ! Plastic possibly harder to make than 316 stainless steel 😉 fact
I saw the interview that the Swatch CEO did pre launch and how they were talking about doing in store because the world was opening back up and it would get people out shopping. It kind of warmed my heart, for about a day when it was quickly realized he was saying all these things knowing very well what they were doing. This launch was all centered around this years Watches Of Wonders event. You know who wasn’t represented at that event? Omega….and Swatch of course. Yet, just a few days prior they make this announcement…..it wasn’t coincidence. The two biggest stories to come from the event were the left handed Rolex GMT, and the MoonSwatch. They could not have gotten that much publicity had they purchased the largest booth there.
The best part of the swatch moon watch is the wrist stains 😄🤣🤣🤫🤢
4:26 “So what makes this Watch worth $260?” This is an interesting question - because the cost/value of this MoonSwatch is most likely more closely aligned with its intrinsic materials and manufacturing costs than say an Omega, IWC, Rolex whose retail prices are 90% marketing, brand equity and celebrity ambassador costs…
I met someone wearing a Royal Oak: My interest with the Casioak plummeted. Omega will be fine.
Its funny tho if u have the money its easier to get a “real” speedmaster retail than a moonswatch retail
Would rather own (and I do) a Sistem51.
Heck of a video, Danny and team.
Some strange comments here, this is probably one of the most historic watch events to happen in a long long time. And I’m a collector and I think it’s brought about a lot of positive and negative talk but it’s brought it to the masses. Everyone who owns an omega can try to deny it but it’s a budget omega speedmaster made with swatch materials. For 200 pounds you can’t get so much heritage in a watch. We will never all agree because we all come from different watch collecting spaces so I wouldn’t try to convince anyone. But for me, what I see, is an omega speedmaster made by swatch. No doubt it’s not a stainless steel speedy but it’s a speedy. As is the speedmaster reduced and many others in between. None of these watches actually went to the moon, they are all based on the actual watches from back then. Sure some are more akin to the OG and some not. But they are all omegas and they are all speedys.
Good logic and you can't be more correct.
But for the sake of communication if someone mentions Speedy I will still assume they are not talking about Moonswatch.
Omega is creating artificial hype by releasing a product with a lot of demand, and limiting its availability. They took a page right out of Rolex, AP and Patek's books. I guess they felt left out but hey, it's doing wonders for the brand...
This is definitely a Swatch watch, not Omega!
This watch was never for me. I’m glad that it got some people interested in watches. The drop culture and challenge to get it are for sure some of the big call to those hype beasts.
This watch goes against everything i like about watches. I love watches because they are high quality mechanical sculptures that can theoretically last forever. The Moonswatch has none of these, its a disposable fashion item that gets damaged if you look at it wrong.
Just had a guy try to sale me a seiko 5 cement for 325. Told me It was moonwatch.
Lost the momentum, still no watches where i’m from as they only ship 20 or so 2-3 days a week. The launch was a mess and still is a mess. The goal of having an accessible alternative completely backfired!
The hype is starting to die down. They’ll definitely get more sales in if it was accessible to public to buy online a week after the first release.
Yeah I waited for the hype to die down and ended up getting a new “moon” one free from a good friend. It’s great as a daily alternative to a nicer watch. I have a Reverso but I’ve worn the moonswatch every day for a week and love it- I previously owned a speedy with the panda mitsokushi and it was amazing, but this still has a real speedy feel. Is the quality as good as a g shock or Seiko? No but that’s not the point. This is a fun cheap plastic watch.
People who paid silly money for them are either rich enough not to care or silly. People who queued for days to get them can do what they want with them- it’s an insane hobby that makes no sense, why do people take it so seriously?! There’s no shortage of watches as every price point, nobody needs any particular watch. Just get another one and stop being bitter 😂
I'd rather buy a replica watch
Sell me
The Jupiter one !
The moon’s’watch is the epitome of hedonism. I’ll probably never own one, because neither do I believe in standing in queues to buy mass market consumer products; nor do I believe in paying artificially inflated prices for the same.
It’s the same reason I don’t buy latest iPhones on launch day. And it is compounded by the fact that I have too much pride, and too little money 😜
I'll stick with my trusted Casios...thank you.
People who are surprised by the hype have never tried to buy a pair of Jordan's
Answering the question of whether the moonswatch release could diminish the speedmaster brand doesn’t make sense by just showing they are a different quality and feel. It’s about how a lower tier watch collab may impact the original ………
Hi Teddy,
I've been contemplating buying the MoonSwatch when it arrives online in Sweden. However, from what I have seen, one thing I think might be subpar is the strap. What is your opinion about it? and what alternatives would you recommend if anyone considers changing it? I know you had a couple in the video, and unfortunately, I don't know which watch I might get my hands on.
Every morning I open my watch boxes to pick a watch for day and funny enough my MoonSwatch Mission to the Sun with a rainbow nato get the most wrist time right now,
😂
I called Hodinkee today to buy a $7K watch and they hung up on me because I would not leave a message and wait for a "remote" person to call me back.
Kind of annoyed that so many non watch people had to run out and buy one or several. Like if you haven’t spent part of your life wishing you could afford a real speed master, why would this watch even interest you?
I’m a watch guy who only wears mechanical watches and has wished for a real speedmaster for years. This watch really excited me but I’m still trying to get over the fact that it’s quartz.
Swatch should have really held off on the release until they have millions of these watches ready. They would have made a killing. I had two on my list to buy week 1 but now after the hype and seeing the reviews on build quality, I don't want any. They did great with the marketing but dropped the ball on supply.
I wanted one. I thought about being in queue on release day, but fortunately, I had other plans. Now, I honestly don't even want a MoonSwatch. Perhaps if someone GAVE one to me, I would keep it. But knowing what I know today, why would anyone pay anything close to retail for this watch? It's a plastic toy watch with Omega branding on it. A marketing gimmick that is sure to eventually lead to buyers remorse. No thanks.
I wonder the rate of flippers that actually succeeded in selling them. Nobody seems to want them anymore, and few still talk about it.
Would've got one if available but over it and not interested anymore.
Yes, got me with the wink..would pay stupid money to read real newspaper!
This is up there as one of Hodinkee’s biggest chuff pieces. The lack of availability, the quality control issues, lack of repairability. Those Omega and Swatch checks must be real nice.
Queue and hype for a "BATTERY POWERED, PLASTIC QUARTZ" watch??? No thank you. People are fool, Swatch is smart.
Dany, is your skin actually grey, as if you came from outer space (quite appropriately for presenting this line of watch), or is this a weird special effect from your in-house video team ? 🤔
Swatch just copied Supreme’s release strategy and it worked beautifully.
This guy loves to flex! 😅
This watch is not meant for everyone. So far , only VIP customer got it . It is also a control stock selling to preferred customers only.
Swatch VIP customer 🤣🤣🤣
@@johnozmen2147 VIP customer with purchase history of lots of brand.
A slap in the face to all Omega Speedy owners. A marketing gimmick. Plastic trash in a dash for cash from Swatch.
But it IS a Speedmaster - it says so right on the watch face. It is also a disposable, poorly made toy. And overpriced.
Just going to skip over Gen X? I know we are easy to forget about.
The genital resemblance at the 12 O'Clock sticks out like a sore thumb. 😂
Only so many suckers will over pay for this watch. If Swatch can't make it readily available online the interest will disappear. For watch geeks I think it already has.
Shame on Swatch, not available online nor in stores! Not interested anymore