by all means, use emojis. the absolute newest thing that SCREAMS "spam" to anyone with half a brain. But then, advertising isn't really aiming for those people, is it? Some more free killer tips: put URGENT in there. Preferably twice. Or email-flags, that aren't associated with any legitimate email or company ever. So they really stand out :D But in all honesty: thank you, for explaining emoji in sujbect lines. I was designing some new spam fiters and needed an easy way to get as many of them to help weed out the garbage. This will really cut down on how many times I accidentally add to your open rates.
Every time I do an email marketing campaign, I get open rates in the 70 plus percentage, even on the "dreaded Saturday's" when 'no one' opens emails... Open rates, matter BUT, they don't REALLY matter as much as most think...CONVERSIONS or CLICKS with intent to BUY now...that's where it's AT. If you can't tell, I'm a copywriter with email deliverability expertise attached :) etc
Thanks for sharing your experience! While open rates are important, you're absolutely right that conversions and clicks with intent to buy are the ultimate goal. Keep up the good work! 👍💼
@@Omnisend No worries...case in point, ever heard of 100% open rate? (282 emails sent) Never ever before for me either... Achieved it in a recent test, my offer was terrible though lol, lesson learned.
by all means, use emojis. the absolute newest thing that SCREAMS "spam" to anyone with half a brain. But then, advertising isn't really aiming for those people, is it?
Some more free killer tips:
put URGENT in there. Preferably twice. Or email-flags, that aren't associated with any legitimate email or company ever. So they really stand out :D
But in all honesty: thank you, for explaining emoji in sujbect lines. I was designing some new spam fiters and needed an easy way to get as many of them to help weed out the garbage. This will really cut down on how many times I accidentally add to your open rates.
Every time I do an email marketing campaign, I get open rates in the 70 plus percentage, even on the "dreaded Saturday's" when 'no one' opens emails...
Open rates, matter BUT, they don't REALLY matter as much as most think...CONVERSIONS or CLICKS with intent to BUY now...that's where it's AT.
If you can't tell, I'm a copywriter with email deliverability expertise attached :) etc
Thanks for sharing your experience! While open rates are important, you're absolutely right that conversions and clicks with intent to buy are the ultimate goal. Keep up the good work! 👍💼
@@Omnisend No worries...case in point, ever heard of 100% open rate? (282 emails sent)
Never ever before for me either...
Achieved it in a recent test, my offer was terrible though lol, lesson learned.