How to Craft a Change Communication Strategy

Change can be disruptive and unsettling for employees, but effective communication can make all the difference in how they perceive and respond to it. That's why a well-crafted change communication strategy is critical to any successful change initiative. In this video, we explore the key components of a successful change communication strategy and discuss common pitfalls and best practices to ensure your employees' messages are heard, understood, and embraced. Whether you're undergoing a merger, restructuring, or new technology implementation, this video will provide you with the knowledge and tools to design a change communication strategy that fosters engagement, alignment, and commitment.
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00:40 Establish clear goals
01:02 Map out your internal audiences
01:43 Build your communication plan
03:29 Evaluate the effectiveness of your change management communication strategy
💎 5 Effective Change Management Models • 5 Effective Change Man...
📎 How to Create an Internal Comms Strategy • How to Create an Inter...
📍What is Internal Marketing and How to Succeed at It • What is Internal Marke...
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#internalcommunications #employeecommunications #employeeexperience #changemanagement