Happy holidays everyone, hope u all r having a good time. I got a lot of new stuff planned for 2025, wanted to post this older vid I hadn’t posted cus I thought it was interesting. Also plaqueboymax is doing this in a interesting / cool way too ok bye
Who cares. Infleuencers are plants of all industries and all products. And music is a product. We live in a matrix world full of brainrot The people watching those lovers are lost souls, or too young too know they are wasting their life on these brainless influencers
Same lol. I can’t stand a single one of these “streamers”. They all have the same “I’m gonna yell loud at the mic” type of “humor” so these gen z kids laugh out loud like it’s the funniest shit ever. It’s so cringe. I think life has passed me by lol
@@luisdaniellopez4571idk about gen z bro, the oldest gen z Kids which i am aswell are 27 by now😂 Its more like gen alpha who loves the skibidi rizz type shit
he said wat needed to be said glad adin took it in instead of getting emotional or defensive adin smart asf he knew the exact word he was saying from the managers sentence
Gotta love the good ol days, I knew you’d bring up faze and logic but for it to be the opener of the video was a good blast from the past. Never liked Faze but always have been a logic fan since 2011/12
This is why you know Kendrick is the GOAT. He never had to tell streamers or anyone else he was dropping to gain more attention. Like Drake, or other artists do. Kendrick never needed a “red button”. He knew that he was so big, that whenever he dropped, the world would listen.
Well mr morale says otherwise and the fact, he just made a toosie slide TikTok song begging black people to pretend they’ve been his fanbase when the biggest meme about Kendrick for years has been his fans are all white….people need to stop sucking the farts out his ass
Drake is capping like Kendrick would ever have to beg to be on a stream 🤣 “oh please Kai please it’s me Kendrick Lamar maybe you’ve heard of me please 🙏 “
Kai Cenat is a young entrepreneur and video journalist. Rappers like him because he never tries to be anything that he’s not. He clearly articulates his goals for the stream and doesn’t try to humiliate his guests. 12:07
I feel that is his personality he just turns it all the way up for the camera. He prob don’t act a fool off camera. When the camera is on you got to be entertaining to hold the attention of people who watch twitch.
I never heard of Kai Cenat before he did Mafiathon 2 last month, idk how or why the clips started popping up in my shorts feed but I went down a double digit hour rabbit hole watching his streams. That content is not my style AT ALL, I don’t listen to mainstream rap or pop, I don’t do sports, I hate Hollywood in general, basically, I’m so far from his typical demographic I almost felt strange watching it 😂 but it was so much fun. Kai is such a likable dude. It’s like seeing your cousin or friend from high school doing super big things and just feeling proud of their success. I hope he continues to stay down to earth and keep it real.
im going to be so honest with you: your music taste is not that special, and is probably super boring. also no one asked. and i dont even listen to rap, i have no horses in this race.
Mirror effect and self reflection make timeless music such as myself. The music a lot of these rappers make are just trends/waves and be yesterday sooner than later.
just found your channel and been binge watching your videos. also Kai is the best streamer, he always has the best stream ideas that others won’t think of. Happy Holidays, definitely earned a sub from me!
Streamers taste literally only effects people under the age of 16, also the majority of rappers/artists on these streams already have large fan bases and hits under their belts. They’re not really changing much, gaining a younger audience maybe but they don’t really run the industry
Soulja boy was the first gamer who’s a rapper to stream he was playing og halo and mw2 back in the day had his own clan sodmg he ain’t lying when he say he the first
I feel like this has become a thing because artists dont focus on making music anymore. They focus more on trends. It felt like before, there was a barrier to entry to becoming a musician, and if you stuck around and werent a 1 hit wonder, then you were crafting music that lasted a long time. Now, since it feels like everyone and their grandmother can just make and put out a song in the same day the barrier to entry is almost nonexistent. Even the concept of 1 hit wonders isnt still fully there anymore, because that person can still post. We just see their failure drag out for a longer period of time rather than fading into obscurity The issue with this is that these new crops of guys have to collab with streamers and do all this marketing because they are selling a trend, rather than a song. They are trying to make a moment, rather than something that will last forever. These guys know they are making flops and need to get that quick cash, and need streamers to get a bigger audience because their former audience knows better and dipped. So they need the new audience to try to invest instead. Hell. There are so many other artists, even in other genres, who rarely do any promos, dont do podcast, interviews, radios, or even stream collabs, and they selling platinum records on their music alone. All because they are actually making music, and people want to hear it vs these guys selling fads and trends that they pray goes viral.
I never want to be beholding to streamers or any “influencers”. Besides Kai I don’t respect anyone in the music space even if they’re just streaming someone’s music.
Most likely Kai has an agent and bookers who set these interviews up. And shout to Adin's manager who told him to his face that he's a brand risk. That's FACTS.
I disagree with your title. Streamers don’t run music. But I think the industry wants them too. Majority of the artists that’s been on his platform didn’t sell a lot of records.
@@Yosonitmes128but all the artist he did cosign didn’t go anywhere tho.i can’t think of one artist who sold 100k or more after doing his stream. …Uzi lowest first week sales was after his stream …he is a industry plant for streaming platforms
@@Anavrinxxmbut it hasn’t been proven to work yet. Every artist he co-signed or had on his stream wasn’t successful after appearing on his stream..it’s all smoke and mirrors!!
Lmao at Polo G unintentionally letting you know that Kai Cenat is for kids. That’s why I can see various clips of his on Twitter and not crack a smile, cause I’m an of age adult and not a 13-17 year old.
No, it will never be weird for people to go out and catch child predators. How could you even say that in such a sentence, bro despite the entertainment these people should be outed at all cost
Don’t know about the other artists , but Kai’s sister & mom are big Nicki Minaj fans and they’ve been interacting online for years. Kai wanted to surprise them with a Nicki meet in person.
![Lp. Сердце Вселенной #60 РОЖДЕНИЕ ЛОЛОЛОШКИ [Финал] • Майнкрафт](http://i.ytimg.com/vi/YoR0pAV9FVQ/mqdefault.jpg)
Happy holidays everyone, hope u all r having a good time. I got a lot of new stuff planned for 2025, wanted to post this older vid I hadn’t posted cus I thought it was interesting. Also plaqueboymax is doing this in a interesting / cool way too ok bye
It thought it was interesting too, glad you posted it
AKADEMIKS is missing from the thumbnail
Nah fr they really are taken there life's fr 💀
Been binging your shit cheers for a great year 🎉
Who cares. Infleuencers are plants of all industries and all products. And music is a product.
We live in a matrix world full of brainrot
The people watching those lovers are lost souls, or too young too know they are wasting their life on these brainless influencers
Artists went from paying for streams to paying for streams, what an evolution
w comment
@@veganpeopleofcolor9041 Appreciate it, brah, w mans
Artist are not paying streamers, these big streamers are dropping tons of money to get people on their live. Both of them know it's worth the money.
@@HappyOvatrust me Kaï is not paying these guys, it’s the other way around but it does benefit both of them
Dam
You forgot ImDontai playing Fortnite with Xxxtentacion which happened before the Drake and Ninja collab
@@shuriwitwicky6646 damnnn 😭 i didn't know x was hoppin in streams!!
😮💨😭 cool to know tho
This shit was lagendary back then and funny af, check it out bro if you havent watched it yet bro 😂@@NonBinary_Star
came to say literally this.
Real ones remember
x was ahead of everyone
I can’t put down the cup
they hate on me cuz I’m a fat nigg
Ok Dave Blunts
💔
Say Jordan, I heard you like it purple…
@projectms205 yeah I do
Sigh. I'm getting too old for this shit. I just wanna hear some dope music lol
Same lol. I can’t stand a single one of these “streamers”. They all have the same “I’m gonna yell loud at the mic” type of “humor” so these gen z kids laugh out loud like it’s the funniest shit ever. It’s so cringe. I think life has passed me by lol
Word felt this n music is at a all time low
From soundcloud trap artists? Good luck pal lol, unless your taste in music is poor
@@luisdaniellopez4571idk about gen z bro, the oldest gen z Kids which i am aswell are 27 by now😂
Its more like gen alpha who loves the skibidi rizz type shit
@@luisdaniellopez4571 ok unc
The manager that told adin no one is a brand risk is honest and real. Adin needs to keep that guy around.
No one is a brand risk?
@@Doge_-_-111I know I’m confused tons of examples of celebs that are a brand risk especially the pe dos
@@dowhatiwantc7637that’s not a risk that’s a liability if you’re not hurting anyone you’re good but even the latter its to the extent
he said wat needed to be said glad adin took it in instead of getting emotional or defensive adin smart asf he knew the exact word he was saying from the managers sentence
Rare W for him~ So happy he has someone who isn't a "Yes, Man!". You need at least one person like that on your team.
happy holidays thanks for the bangers this year broski
U too bro!
Drake was giving his writers time to work on his music
And he still took an L
Lol Drake mentioned his friendship with Kai on a diss track.
Sick. Burn.
"friendship" kai probably blocked his ass 😭
Gotta love the good ol days, I knew you’d bring up faze and logic but for it to be the opener of the video was a good blast from the past. Never liked Faze but always have been a logic fan since 2011/12
Imagine being a logic fan 🫵🏾🫵🏾🤡🤡🤡😂😂😂
@ your comment history screams L rage bait
Making some tea and going to bed watching some Matty Ballz
This is why you know Kendrick is the GOAT. He never had to tell streamers or anyone else he was dropping to gain more attention. Like Drake, or other artists do. Kendrick never needed a
“red button”. He knew that he was so big, that whenever he dropped, the world would listen.
Well mr morale says otherwise and the fact, he just made a toosie slide TikTok song begging black people to pretend they’ve been his fanbase when the biggest meme about Kendrick for years has been his fans are all white….people need to stop sucking the farts out his ass
Idk if he knew or cared
His voice sucks
@@thcsienola_772 I disagree. I think Kendrick has a beautiful voice. Just go listen to GNX. He sings a couple different times on the album.
You're right, all he had to do was start a beef with #1 hip-hop artist to gain some more relevance lol & I fw kendrick but that's just the truth
Matty with the quality content
Few years ago those same rappers would clown streamers now begging for collabs, Snoop Dog called Kai and begged to colab with him, pathetic.
Did he really?
Drake is capping like Kendrick would ever have to beg to be on a stream 🤣 “oh please Kai please it’s me Kendrick Lamar maybe you’ve heard of me please 🙏 “
Adi is the worst oxygen thief
Kai Cenat is a young entrepreneur and video journalist. Rappers like him because he never tries to be anything that he’s not. He clearly articulates his goals for the stream and doesn’t try to humiliate his guests. 12:07
Ngl you forgot about xxxtentacion collab with dontai i think that was before drake
Nahhhhhhhhhhh really
Im glad you included migos playing Minecraft
The relationship between streamers and artist have become symbiotic!
“we are venom” ahhh relationship
We love Mattys Ballz ❤❤
Yah mom does too
Funny hearing Kai talk about being real and being himself when he plays a character anytime a camera is rolling.
I feel that is his personality he just turns it all the way up for the camera. He prob don’t act a fool off camera. When the camera is on you got to be entertaining to hold the attention of people who watch twitch.
you say this like you know the guy in real life LMAOOO
@@luqmanahmed1438Dudes just be talking
So if an actor does the same thing does it still apply?
Banger as always🔥🦒🫡
Seems like you need to rename this “How streamers control the RAP industry”.
I never heard of Kai Cenat before he did Mafiathon 2 last month, idk how or why the clips started popping up in my shorts feed but I went down a double digit hour rabbit hole watching his streams. That content is not my style AT ALL, I don’t listen to mainstream rap or pop, I don’t do sports, I hate Hollywood in general, basically, I’m so far from his typical demographic I almost felt strange watching it 😂 but it was so much fun. Kai is such a likable dude. It’s like seeing your cousin or friend from high school doing super big things and just feeling proud of their success. I hope he continues to stay down to earth and keep it real.
Fun？His garbage strips the rationale of streaming back to animalistic hooting and hollering. I worry for your future and prospects
Never expected to hear FaZe Temperrr & Logic in the same sentence again in 2024
2:50 you know what else is crazy😏💇♂️
It kinda started with Zias and Blou when they would react with rappers
kinda
Kai is funny af and chill, not afraid to be real. It makes for fun content
Typical gen z comment
@ I’m almost 40 lmfao tf you mean GenZ 😂
Matthew Ballsack got great story telling skills
I agree.
😂😂
Love the channel format. Keep it up
you know it’s a good day when he post
Matty back at it as I get of work again😭🙏🏾
They control the *main stream* music industry; the stuff kids and adults who don’t really like thoughtout, emotion provoking music listen to.
im going to be so honest with you: your music taste is not that special, and is probably super boring. also no one asked. and i dont even listen to rap, i have no horses in this race.
ily ballz happy new year ❤ ur on a generational run
I dnt like vitally or however you spell that shit but the clip of Akon sing locked up while buddies getting cuffed was funnier then shit 😂😂
"ive never taken money from any LABEL" lol
Banger vid as always dude 😎👊
Matty the goat
Wow I've never been this early to a Matty Balls video!
Crazy how much pull streamers have now to get these big stars on their streams on a regular basis
Mirror effect and self reflection make timeless music such as myself. The music a lot of these rappers make are just trends/waves and be yesterday sooner than later.
Matty is Lit
Great video bro
Guys wake up mattyballz posted
just found your channel and been binge watching your videos. also Kai is the best streamer, he always has the best stream ideas that others won’t think of. Happy Holidays, definitely earned a sub from me!
Cool breakdown
Good look on the Logic lore. People gotta know!
that adin meeting lebron clip always makes me crack up that’s how i imagine everyone would react
This is why Elliott Wilson said “Hip Hop journalism”
Great video
Well done.
Nice video 👍
Thank u mr ballz
Digging the beard dog🙌
Always nice with some ballz to your ears man
Rappers didn’t think streaming was that big at first, that’s why some were playing Adin Ross for that 💰thinking nobody would know lol
Streamers taste literally only effects people under the age of 16, also the majority of rappers/artists on these streams already have large fan bases and hits under their belts. They’re not really changing much, gaining a younger audience maybe but they don’t really run the industry
Cap stop it
Fr thought he was gonna start with Ninja but he came out swinging with Logic and Faze. A era I forgot about.
Damn matty balls growing a beard lmfao. I rmr watching ur vids back when u looked like a kid
Les gooo!
Crazy how now Drake went on Adin Ross stream recently crazy. For the giveaway
Ballz🥶
"Kai CeNOT" 💀
Radio stations interviews are dying. Streamers are the new wave for rappers now. For interviews and hanging out
Soulja boy was the first gamer who’s a rapper to stream he was playing og halo and mw2 back in the day had his own clan sodmg he ain’t lying when he say he the first
I feel like this has become a thing because artists dont focus on making music anymore. They focus more on trends.
It felt like before, there was a barrier to entry to becoming a musician, and if you stuck around and werent a 1 hit wonder, then you were crafting music that lasted a long time. Now, since it feels like everyone and their grandmother can just make and put out a song in the same day the barrier to entry is almost nonexistent. Even the concept of 1 hit wonders isnt still fully there anymore, because that person can still post. We just see their failure drag out for a longer period of time rather than fading into obscurity
The issue with this is that these new crops of guys have to collab with streamers and do all this marketing because they are selling a trend, rather than a song. They are trying to make a moment, rather than something that will last forever. These guys know they are making flops and need to get that quick cash, and need streamers to get a bigger audience because their former audience knows better and dipped. So they need the new audience to try to invest instead. Hell. There are so many other artists, even in other genres, who rarely do any promos, dont do podcast, interviews, radios, or even stream collabs, and they selling platinum records on their music alone. All because they are actually making music, and people want to hear it vs these guys selling fads and trends that they pray goes viral.
this why i listen to non popular stuff excluding a few like big x, big yavo, fredo bang, shordie shordie, etc.
Remember when we laughed at influencers.
Now they all got 10 million+
It's all good, we can still laugh at them.
@@matthewsinclair507 ye while they make millions a year I guess they can laugh at you
@JtLogan-c4x that's fine.
@JtLogan-c4x their degenerate validation doesn't affect me, unlike them who require attention to stay relevant. Right logan?
Good cut
I never want to be beholding to streamers or any “influencers”. Besides Kai I don’t respect anyone in the music space even if they’re just streaming someone’s music.
you and coop noop are twins
I always think this lol
@ they could be brothers fr
Most likely Kai has an agent and bookers who set these interviews up. And shout to Adin's manager who told him to his face that he's a brand risk. That's FACTS.
Imdontai & Xxxtentacion playing Fortnite shifted the matrix. So under appreciated
They don’t control the music world at all yall give streamers to much credit.
s/ooooo goood goood video!!!!!!!!!!
This just in: Influencers influence
I disagree with your title. Streamers don’t run music. But I think the industry wants them too. Majority of the artists that’s been on his platform didn’t sell a lot of records.
they do labels tell kai to react to rappers but kai doesn’t do it
It’s a marketing strategy and he clearly explained this
@@Yosonitmes128but all the artist he did cosign didn’t go anywhere tho.i can’t think of one artist who sold 100k or more after doing his stream. …Uzi lowest first week sales was after his stream …he is a industry plant for streaming platforms
@@Anavrinxxmbut it hasn’t been proven to work yet. Every artist he co-signed or had on his stream wasn’t successful after appearing on his stream..it’s all smoke and mirrors!!
@@Keithistall21you’d be surprised in a world full of surprises 😂
Even Eternal Atake 2 dropped the SAME night he was on Mafiathon 2.
what does the chick fil a cup say?? “play 4 pen art??”
Lmao at Polo G unintentionally letting you know that Kai Cenat is for kids. That’s why I can see various clips of his on Twitter and not crack a smile, cause I’m an of age adult and not a 13-17 year old.
Plaqueboymax not mentioned once ?
who
he brings randoms
No, it will never be weird for people to go out and catch child predators. How could you even say that in such a sentence, bro despite the entertainment these people should be outed at all cost
I just made me a sandwich and wondered what to watch, and then I saw u uploaded
Reminds of the that Mexican OT and neon situation
12:28 tee grizzley caught a stray frfr
Those streamer is a part of the club like kanye west say they are pawn
I done a liquid goop shit while watching this THUMBS UP!
Lol thumbnail looks awfuly familiar 😂
Kai really is the new Diddy 😂
“no one wants to be around you” LOL
Don’t know about the other artists , but Kai’s sister & mom are big Nicki Minaj fans and they’ve been interacting online for years. Kai wanted to surprise them with a Nicki meet in person.
Bro took megalab’s honey thumbnail design 😂
Bro HOW MANY ADS do you need to put on your video!!?!?!?! Literally like 7 ads for a 20 min video that’s crazy
Kai Cenat coming to Nigeria was a bigger deal than Gunna coming here
No it wasn't 💀
Mainly children are watching streamers and children are only a portion of music listeners so I wouldn’t say they control the music industry
Yo matty you’ve never talked about takeoff right? You should go over his death I wanna know more about it
12:23 did Swae Lee fall off???
Before No Jumper and Lyrical Lemonde there was XXL, Elevator, and Astari
Uhhh 12:38 T-Grizzly career is actually doing very well in the GTA RP region. He said he stop doing music.