This Song Permanently Altered Modern Music
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- Опубліковано 20 чер 2023
- HipHop Went through a massive changed 11 years ago. Mumble rap went from a ignored genre to the most popular style of hiphop that's being copied by some of the biggest names. But the reason why it that happened isn't by accident. A perfect storm of variables led us to this moment.
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Editing by Josh Cashman
Voiceover by Josh Cashman
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The old generations always hate the new generations of music. Simple as that. Damn near every new subgenre of hip hop that has popped up was hated by the old guard, even the stuff that's now seen as "universally beloved classics."
I think it’s because of the merit and performance aspect. A lot of these artist just say adlibs and dance. Plus a “mumble” can get a top song then offer ridiculous deals off a trend then sink into obscurity. It’s not always but most of the time. Those that apply a hybrid of mumble and lyrical have shown consistency like 21 savage.
one can argue that hip hop altered its character from classical hip hop to gangster rap and so on. and it is a matter of taste. but it has still roots to its beginning.
but mumble rap is just exploiting business, nothing sophisticated about cloud rap, but you can argue it has democratized rap since every speech impediment and illiterate can become a music star. it is all about money now, and drug advertisment tbh.
im 17 and i hate mumble rap and love mf doom and freddie gibbs
@@taqifsharazen7195After drill came out with chief keef and trap music once it blew. Began the monetization of rap and so many people sounding the same. Creativity went out the window when you can hop on a 140 tempo trap beat and go spit anything. Coupled with making a song is easier then ever with a UA-cam beat and even a Xbox mic. You now have an oversaturated genre where companies and labels are trying to profit off the next upcoming thing.
And its happening again with lots of this generation too. They dont realize theyre hating some good stuff cause its not what theyre used to 🤷♂️
Gen Zs aren't "accepting of new styles". This is the style they grew up with. They're gonna be bitter adults who hate what the children like too. It's a canon event we all go thru
I think every generation is more accepting than the last. There was a time where the boomers were the new young gens.
Very true as someone whose seeing it CONSTANTLY
Yes and no. It’s not a generational thing it’s a personal thing. A lot of people are capable of adapting to the times
will never be me
gen z is growing up with the internet where everyone is expressing their opinions on a wider basis than ever before. Its a natural part of life instead of a change. We hear from more than just the people in our neighborhood or the celebrities on TV. I don't think it's a "gen z" thing tho, most future generations are most likely going to base themselves off what we have now as they age
The actual song that changed hip hop forever was I don’t like by chief keef
yeah man making a vid about the origins of mumble rap and not mentioning chief keef at all is a crime
no keef or flocka …
@@payxs1 Imo Bone thugs N harmony were the first mumble rappers
Agree
And lyrical is totally re-emerging from the underground now with more modern production styles it’s dope
Facts!
Facts I might actually get some shine now
an recommendations? couple artists
@@ishyameru6232 I'm huge huge into Kenny Mason, he's got a dope rap/rock/punk style but he writes beautifully and rocks hard. I recommend listening to the first Angelic Hoodrat album, its a great representation of his talent.
@@ishyameru6232JID
this ended so abruptly that i thought it was a fake ending bro
bro
Haha I appreciate you making it to the end tho. I didn't want to waste time with an outro. Noted for next time for sure.
@@TofuMediaOfficial You could prob just have the music get louder fading into black or change to a screen with your socials
@@antigone.i will spread your cheeks bro 😭🙏🙏i better not catch you in my comments again or its gon be OVER for you 👾
@@TofuMediaOfficialeuhm my guy: intro content outro. Thats just the formula even if outro is like 10 sec
Great video i can tell you put a lot of effort into editing this
Thank you so much! I spent way too much time haha
Why’s the ending so abrupt, great video though
Fr 😭I was not expecting ts
I didn't want to waste any time but next time I will for sure let it cool down a bit haha
So we didn’t notice him call drake a lyrical rapper lol
@@do_yohomework I did notice that. let out a little chuckle too 🤭
Stylistic choice
I enjoyed how this was edited. Nice work.
Thank you!
GOT reference
@@refilwebilly2640got
@@Kaish1.got
Shame seeing Fantano being cast as the scapegoat. Mans has never came out and said "this album is bad its not worth your time its a 4" its always about your own opinion
I had Tony Montana on my iPod nano 4th gen🤣😭and I remember when future performed it at a cowboys game shit was crazy at the time
Mumble rap is just how you sing with homies when you're high af, so its relatable.
The first mumble rap verse was from Lil Wayne on Can’t Believe It by T-Pain in 08 iykyk
if its music to my ears, its music to my ears
Great vid! I really like your style of content & the visuals you use 💯
This video ended like the sopranos
bro drop the GoT reference holy shit 😭😭😭
this video needs a lot more views and likes this is too good
How about us who pay attention to everything from the strings to the lyrics ?
Dichotomies help humans understand things and also prevent them from understanding things lol. Nothing can ever be in the middle.
Great video man 💪
Appreciate it!
amazing editing 10/10 video this deserves more credit ngl
I was already gonna sub to this channel on the great info and good ass editing alone but then I heard the Dk country soundtrack and had to pause and leave a comment. Well done my friend👏🏽
It took me years to like Lifestyle unironically, glad I can enjoy it now
Crazy I always loved it but honestly couldn’t understand him 😂
man I was like 9 in 2014 watching those vines and I swore I couldn't understand shit I was like "how does anyone find this funny" 😭😭😭
Great video!
Amazing video, it’s kinda funny cuz I would argue with people and they would say things like hiphops dying, lyrical content isn’t there anymore but that’s not true we literally have everything now the barrier to entry is insanely small and everyone can find something in there niche. I think the genre is in the best place it’s been in years because I can Bump and hear people talking about new Joey badass or mavi, but I can also bump and hear people talking about thug or bktherula. I think that shits golden
Ay, do you have the study talking about being a "lyric person" or a "melody person" correlating with job preferences? I'd be interested in looking at it! Cool video!
Same, because even though I focus more on the melodies, I still really like the idea of being a critic
amazing job on the vids bro, you're killing it. caught my eye with the shorts, keep it up and you'll blow up quick. great content
Thank you!
You went off on this video 🔥🔥🔥
i never understood the mumble rap hate, at the end of the day it’s music so if it sounds good it sounds good. I have moods where i want good lyrics but i also have moods where i just want sound, if i’m washing the dishes i’ll just shuffle a playlist and hope something like uzi or carti comes on cus it just sounds good and i’m not rlly gonna be listening to it i’ll just be vining
Exactly, just more musical variety for more situational listening moments
ua-cam.com/video/VOSPvCIxcv4/v-deo.html
That's perfectly fine.
Honestly, the "mumbling" never really bothered me, because I always had trouble making lyrics out even in songs that were perfectly clear in pronunciation.
That said, it's boring. It's generic. And most "mumble rappers" don't have any personality or interesting facets to their presentation that makes up for it
In my opinion anyway
For me its more the fact that artists thats generic and not that creative gets all the shine while extremmely talented artists wont get pushed. Most of the really well known “mumble rappers” have something special in Them. I quite like a lot of Them a lot, but i would love artists like little simz gerting more shine instead like J Cole and kendrick did before that.
3:52 lmfao donkey kong bg music
you forgot to mention that LYOR COHEN moved to UA-cam as Head of Global music somewhere in this time-line. im quite SURE he was a major player in all the fuk shit going mainstream.
Its strange that in a video about music, the best music is not named, but played, and it is stickerbrush symphony by the donkey kong ost... amazing video btw
This video is pretty accurate but they’re some things to consider. We have to go back to 2005. Before there was mumble rap, it was ringtone rapper. After ringtone rap, there was being an entertaining rapper for a short period of time(as announced by Soulja Boi in 2009).
Back to ringtone rap, 2005 would be the beginning of a new era of hiphop. One would argue that the root cause of the new era of rap would be D4L or DFB. However, the argument can go back more years where some would argue that the southern music was a new era of hiphop.
Ultimately, each generation has their own interpretation of when a new era began. Hiphop evolves itself each and every day and some of us are just growing up realizing newer things.
Edit: As Hiphop turns 50 years old. Take this time look back on how much hiphop has changed and evolved over the years. Note that during the continuous 50 year run of hiphop, imagine the time periods where certain areas will have its own sound developed from hiphop’s foundation. It’s an amazing thing to think about! Happy 50th Birthday Hip-Hop! 🎶 ❤
You guys are underrated
This was a sick video thank you man🫡
fantastic video
Skooly (Skoolboy from Rich Kids) brought in the sound and took future under his wing in the song Freeband Gang but even before that he had street records that were doing numbers elsewhere. Gotta remember this was right before the hype of streaming and most of the plays came from ripped gas station CDs and that info can't be found online. My first job was at a bootleg cd store. I know plenty of street records that certainly went 2x Platinum in early atl that sound the same and came out long before Tony Montana. Mightve been the biggest at the time but Rich Kids, Travis Porter, Migos, Trouble, OJ Da Juiceman, Thug, Bloody J, D4L in the old days esp, Gucci on occasion, anything DJ Infamous touched, etc. I could go on for days. ^ countering Tony Montana.
Lovely video, growing up around the mumble rap hate era was so strange given how much I love artists like future and young thug nowadays, I'm glad we're past that lol
As someone who's 20 i'm not. I like old future but new future🤢. Modern "music" sucks especially rap. I hate Gen Z. Wish we had 2pac & biggie back
Never in my life did I think I would pick a video with uzi’s face and get assaulted by the plot to game of thrones 😂
we have to thank all the online hip hop websites of the early 2010s. hotnewhiphop datpiff mymixtapez worldstar and etc were instrumental to this streaming shit. you were able to see all the stats a song or mixtape had like amount of listens and downloads. you were also able to leave comments. it was very community driven. this later led to soundcloud
investing in this video at 9k views, this is TOO well made to not blow up
too good bro, keep it up
Was hoping this video would punch just a little bit deeper into the appeal of mumble rap music. I am in my 30s and I missed what seems to be an entire generation of rap, listening to the same old stuff and bumping southern rap on woofers. Discovering Playboi, years later, in some instances, and rappers like Yeat has been a fresh change of pace. I am left handed and care little about the lyrical content (while not dismissing the lyrics outright, and never dismissing the lyrical content of rappers prior, and giving them their own lane), and am appealed catching the odd bar or stand-out phrase here or there, and of course the chorus, but I ultimately relate to how I feel by the melodies and especially the basslines. The barely tangible lyrics are just another layer, it's incredible how simple it seems, but how difficult it is to pull off effectively.
great vid
3:25 what song is that? I feel like ive heard it in the past but i dont know where from
0:20 ""WHAT'S THE DIFFERENCE BETWEEN ME AND YOU"" I don't know if that's meant to be a reference or not, with the background instrumental of What's the Difference
congrats on hitting a million views and 100k subs... I know im early
Drake? Lyrically focused songs??😂😂😂😂 saythaturalesbiangirlmetoo
He has some great bars and some of the worst in rap lol
Heard lifestyle at a Kick back while on acid. Felt like it went on for 3 hours but it was orgasmic
6:40 "Kendrick Cole and even D̵̢͉͎͔̜͕͉̲͎̙̍̌̐̓̎̽̀̊̉͒͛͋̕͠ͅr̴̝̫̜͓͍̭̙͓͔͛̈́́͜͠ą̸̞̪̣͇̫̠͔͖̝̹̝̟̞̹̙͙͈͊̈̐͂̇̓̽͜k̷̺͓̏̂̉͑̆͝͠ē̷̞̣͍͔͍͈͍͕̩͚͇͍̳͉̯͚̉̀̕͝͝ͅ" boiii what the hell
Bro, if I wanted to "try" music to see if it was worth my money...I'd download...pretty much as easily as you can stream today. But I get your point. Generationally it has gotten easier to listen to large and varied amounts of music.
Cartier god and black kray were around before future so id say one of them was the first mumble rapper
NGL ppl getting dumber if they don't like lyrical or can't find a balance with lyrical and "mumble".
Buddy u had me lost w that Game of Thrones references.
Great video explained very well
Thanks! I tried my best to be clear but sometimes I go all over the place lol.
Not about the words it’s da vibez ✨
bro put donkey kong country as ambience at 3:48, 🔥🔥
Nice video
5:47 REAL SHIT Fantano such a Uzi hater
Revisionist history god dam😂
People act like lil Wayne didnt influence mumble rap with Auto tune as well too lol
0:20 The way you asking “What’s the difference” while playing “What’s the difference” goes severely hard.
I wouldn't even say mumble rap I'd just say this is when trap in general started to get more mainstream
qualitywise new music just feel like demo takes. Back inthe day I would download music from MZhiphop, there would be 200 tracks released everyday by multiple artists and there would sometime be demo version of tracks, you would see the evolution of certain songs, but now it seems artist dont refine anything, they just put the music out. Kids that grew up with this type of music dont know any better. My generation had the mixtape, but the refined version would be on the ALBUM. Nowadays albums are dead and we just get the "mixtape" version for everything. Alot of artist nowadays, just put out anything and hope something sticks. Its just too much nonsense to sift through.
underrated
Whats the song that plays at 4:19 to 4:39?
This first time listening Tofu Media 07/14/23
Ive just accepted that Im the crotchety old man who hates new things when it comes to mumble rap. It sounds like I'm listening to a stroke victim over a beat and I'd rather listen to crazy ass Kanye's discography for the 1746th time.
One of the best videos I’ve seen in a while🔥
It all makes sense now 🫨
So what’s “This Song” referenced in the title? Is it Tony Montana? Lifestyle? There are a few influential songs referenced throughout the video.
As a gen z I think our music taste is trash like bro in the school hall there’s mfs blasting ice spice and Yeat and the newest TikTok song
Bro your speaking facts
What about lil b
Pretty sure he did mumble rap before future
TYBG
I am like a big old school underground guy but I do listen to thug future drake and more
masterpiece
Fantano got that lyrical bias mmm
good video
LIFT YOURSELF IS A GOOD SONG
Man I am at season 6
The Zelda music in the back😂😂
all genres go through changes that the previous gen won't really accept until it's reached the mainstream.
it's ironic that "mumble rap" got so much crap but legends like ghostface killah admitted to rapping about nothing and just rhyming wors for the sake of rhyming words on projects like Supreme Clientele
how in the hell does this guy have 50k subscribers, dude this video is crazy
thumbnail got me thinkin a minecraft painting did all ts 💀
The shots at anthony😂😂😂
0:20 haha was your sentence intentional w the instrumental playing in the back?
It was unintentional, but realized it mid edit haha
To be fair, a LOT of the early mumble rap tracks were mid and some of them were just memes, like Lifestyle or Flicka da Wrist. It's like any other genre: the mainstream stuff is gonna be lowest common denominator usually and the really good stuff takes a while to surface.
But yeah, tbh this video I was a lot more mad at until I realized I basically feel the same way about Nu Metal.
@@a-lo1ld I was though, i was in highschool when Young Thug first broke onto the scene.
Wu-Tang beats and Donkey Kong Country tracks in the same video? Dope.
With the release of 'On the Street' with J Cole and J-Hope(BTS) and 'The End' with Lil Uzi and BABYMETAL, does this look like the start of the next level for both melodic and lyrical rap with collaborations with Asian artists and bands?
I remember going to Myrtle beach and hearing Tony Montana for the first time. I was so irritated as a northerner, especially since it was a part of the radio station’s commercial. I did like YC Racks though
Ryan Leslie released gibberish in 2009
Plus you can change your ability to listen for different qualities in music and a lot of mfs hating on newer hip hop aren't necessarily "lyric centric" listeners a massive amount of them just can't parse it through engineering that doesn't require the rapper behind it is yelling lol. Which is a them problem.
Which song was it?
2005? CD’s? Paying for music in general?
My brother this was the era of LimeWire and iPods.
Good video bro I’d suggest maybe not using a tv show that only some people will understand ur references too unless that’s the audience you want but other than that great vid keep it up man
stickerbush, nah you're the goat
Put the background music in the description
Fantastic production, cool history of streaming and the new generation of rap.
Totally disagree with you left brain/right brain critics thing, I don’t the generalizations you made are true, indent think critics are inherently more biased towards lyrical music due to their brain chemistry, I think they were biased towards lyrical music because more mumbley melodic rap was a brand new thing at the time, and as our audio equipment gets better, you can get away with more mumbley lyrics and people can still understand what your saying.
"It do not matta"
lol fantano's problems with those albums was not the melody/lack of lyricism.. this is obvious to any of his long time viewers
SPOOKY BANDS