The Launch Of Associated-Rediffusion | ITV Archive

In 1954 the Independent Television Act of Parliament provided for the formation of the Independent Television Authority (ITA), thus breaking the monopoly of the BBC and on November 22 of that year the formation of Associated Rediffusion was announced as a joint venture by Broadcast Relay Service and Associated Newspapers Limited, to become the first ITA programme contractor for the London area from Monday to Friday each week. Of all the regional contracts available, London was the most prestigious and it was this contract that Rediffusion and Associated Newspapers applied for and won.
Associated-Rediffusion (now ITV London) © 1955-2023 ITV plc

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Wow!

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I was two years and two days old when A-R started.

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