Forecast your projected SEO success based upon business metrics - with Kevin Gibbons from Resignal

Check out the rest of the content from "SEO in 2022" here:
seoin2022.com/
Questions that David asks in this episode include:
Treat SEO as an investment - how long is it reasonable - 2 years?
Should you focus on bottom of funnel terms?
What business metrics are key?
What would be typical examples of the best business metrics to focus on?
What should an SEO do if the big opportunities are in early funnel searches that are difficult to tie back to the core business metrics?
What happens if business owners ask you to focus on bad metrics?
What are some examples of bad metrics to focus on?
Read the full transcript of Kevin's interview at majestic.com/seo-in-2022/kevi...
Watch the rest of the SEO in 2022 series: • SEO in 2022
Watch the SEO in 2023 series: • SEO in 2023
Watch some Additional Insights for SEO in 2023: • SEO in 2023 - Addition...
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