Sunglasses That Will Transform The Industry

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  • Опубліковано 27 лип 2024
  • See the reviews for yourself, and use ENEMY10 for 10% off today - www.enemy.com
    ENEMY was started to transform the sunglass industry: Offering high quality sunglasses that rival any designer brand, at a more affordable price.
    Here's an industry secret, only a handful of companies own the vast majority of the sunglass industry.
    This lack of competition means they can set the price as high as they want. But we're here to change that.
    Offering high quality sunglasses that rival any premium brand without the high end price tag. Selling direct to you, the consumer, allows us to do just that.
    UNRIVALLED IN QUALITY, UNRIVALLED IN PRICE
    The idea came from Aaron Marino, also known as Alpha M. With over 6 million subscribers on UA-cam, he's been helping men unlock their confidence through style, grooming and lifestyle videos since 2009.
    Aaron knew that sunglasses are a simple addition to instantly upgrade your appearance, but he also knew the sunglass industry was flawed.
    It's easy to pick up a pair of sunglasses that cost $30, but the reality is these sunglasses won't last the summer. You'll be back spending $30 on another pair less than a year later.
    Aaron then started investing $300+ on sunglasses thinking that he was getting higher quality, but instead discovered that a higher price tag doesn't always mean premium quality.
    After researching the sunglasses industry Aaron discovered only a handful of companies own the vast majority of sunglass brands we buy, wear and love - but this lack of competition meant there wasn't any way to drive prices down. They could charge whatever price they wish.
    Aaron saw a gap in the market, to be able to rival any designer sunglasses brand in terms of quality and style, but offering them at a far more affordable price by selling direct to the customer (cutting out all of the additional, unnecessary costs you pay for other brands on the market).
    This wasn't about buying sunglasses in bulk, simply putting a logo on them, and charging a premium price (like many brands do). This was a complete process, sourcing the highest quality materials on the market, finding the best manufacturers and listening to Aaron's audience to create sunglasses that you, the customer wants.
    All sunglasses are custom designs, featuring Zeiss Optic lenses for higher clarity vision, spring hinges for a better fit and higher durability, Italian acetate for a premium finish and versatile styles to suit all face shapes.
    Read the reviews and shop today: www.enemy.com
  • Навчання та стиль

КОМЕНТАРІ • 62

  • @ramaditrix4820
    @ramaditrix4820 3 роки тому +3

    Aaron Marino unrivaled in everyway

  • @krischalkhanal2842
    @krischalkhanal2842 3 роки тому +4

    "Great reviews by enemy customers"
    This made my day.

  • @SPORTCAR545
    @SPORTCAR545 3 роки тому +7

    wow great ad Aaron. This ad is as high quality as you and your brands. Keep it going Man! You give Real Value and Motivation to us.

  • @MegaNancyLover
    @MegaNancyLover 3 роки тому +4

    Thats right, you tear down that monopoly Aaron! That’s my *BOI*

  • @theghostguy5475
    @theghostguy5475 3 роки тому +5

    Just brought mine two days ago

  • @chrisperez2055
    @chrisperez2055 3 роки тому +1

    I’ve worked at Sunglass Hut for just over a year now and I love it. It’s inspired me to what to design some nice styles. One of my favorites has to be shields.

  • @i_read_bad_reviews
    @i_read_bad_reviews 2 роки тому +1

    Ok sold. Just got back from the store and couldn’t stomach dropping some crazy money for something ima scratch, sit on, lose in a few months.

  • @LikeABawsGaming249
    @LikeABawsGaming249 3 роки тому +2

    1.10 'we wanted to be different'
    Shows Ray Ban Clubman without they RB logo 🤔

  • @zxcytdfxy256
    @zxcytdfxy256 2 роки тому +4

    unrivaled in clownery

  • @emanny9155
    @emanny9155 3 роки тому +2

    Chingon😎🔥🔥🔥

  • @akosnemeth
    @akosnemeth 3 роки тому

    Great sunglasses! Looks amazing... but expected more. If you have a sunglasses, go out to the Sun and show it there. Not in a room, even though we all know that room haha

  • @ernestochaparro8751
    @ernestochaparro8751 3 роки тому

    Alpha what type of enemies you have on at the 50 seconds mark in the video ??? I want those . Let me know to buy them . Thanks !!

  • @masonsebastian4741
    @masonsebastian4741 3 роки тому +3

    Amazing marketing and pitch, now I want to buy a pair

  • @keen99
    @keen99 3 роки тому

    Where is it made in?

  • @i_read_bad_reviews
    @i_read_bad_reviews 2 роки тому

    Mine just came in. The club master is so loud. They make so much creaking and plastic popping sounds. Customer service says this is “normal”. Feels like gas station glasses imo and now they want me to pay for return.

    • @i_read_bad_reviews
      @i_read_bad_reviews 2 роки тому

      Their customer service is argumentative omg this company

  • @rohitkaushal972
    @rohitkaushal972 3 роки тому

    🔥

  • @fashionandfrags
    @fashionandfrags 3 роки тому +1

    Alpha, I WANT to by a pair from you, but your three styles all have very round lenses. I need a more squared lens to look right on me. Help a fellow Alpha out.

  • @theeyewearrooms4128
    @theeyewearrooms4128 3 роки тому

    Sorry to be picky but your saying Mazzucchelli wrong! Pronounce the word like Mazzukelli... It is one of the best acetate materials for making glasses in the world and with Zeiss lenses you have a great quality product..

  • @kellytulu748
    @kellytulu748 3 роки тому

    Badass ad

  • @RockUmagic
    @RockUmagic 3 роки тому

    150th sub!

  • @mukeshagnihotri3222
    @mukeshagnihotri3222 3 роки тому

    Watching coz of alpha

  • @hardstyle121212
    @hardstyle121212 3 роки тому

    Do these come in prescription

    • @enemy1453
      @enemy1453  3 роки тому

      With our ENEMY 01 and 02 your local optician can replace with prescription lenses, but we don't offer prescription ourselves.

  • @Nicolas-zq7cl
    @Nicolas-zq7cl 3 роки тому

    does alpha reply

  • @prisonmike1228
    @prisonmike1228 3 роки тому

    Here before 200 subs

  • @EVERETTOVERTON
    @EVERETTOVERTON 3 роки тому

    Great commercial.

  • @tanejensen5932
    @tanejensen5932 3 роки тому

    How do I get some I’m from New Zealand ??

  • @sreeharimnair585
    @sreeharimnair585 3 роки тому

    Can I replace one if it didn't fit for my face ? I meant look wise. And iam frm canada

    • @enemy1453
      @enemy1453  3 роки тому +1

      Sure, read our returns policy for more details :)

    • @sreeharimnair585
      @sreeharimnair585 3 роки тому

      @@enemy1453 thanks. I will look into it.👍

  • @bhaskarthapliyal693
    @bhaskarthapliyal693 3 роки тому

    200th subscriber !
    Love from India!

  • @Awells549
    @Awells549 3 роки тому

    Twist them like you did the other ones

  • @kunalrajpoot6006
    @kunalrajpoot6006 3 роки тому

    Yo alpha ...

  • @brianagee2790
    @brianagee2790 3 роки тому

    Do any of these glasses come without branding? It really makes all the difference for me as I feel that asking me to walk around and provide free marketing for your company is old fashioned and out-of-step with the newer generations that wish to distinguish themselves through style and not brand affiliation.

    • @ragingpirate5727
      @ragingpirate5727 3 роки тому +1

      So you’re asking a brand to not put their own logo on their product? Are you really this stupid or did you just lose a few million brain cells? How is a company supposed to sell if people don’t see their products?

  • @RIPerz-nh4go
    @RIPerz-nh4go 3 роки тому

    Enemy customers huh??

  • @Halfhumangod
    @Halfhumangod 3 роки тому

    Big fan brother can i get them in india

  • @fernielearns4421
    @fernielearns4421 3 роки тому +1

    I think this can change the bar in terms of pricing... But I wouldn't go as far to say this "transforms the industry"... When I think of transformation of industry, I think of how the iphone changed the way we use our cellphones for example. While I think these glasses look cool and have some appealing features, saying it transforms the glasses industry is a load of bull.

    • @jeffu.8053
      @jeffu.8053 3 роки тому

      The lenses in these sunglasses don't even have any special features like mirror coatings or anti-reflective backside coatings. It's a step backwards, not forward.

  • @DreamSnype
    @DreamSnype 3 роки тому

    Great ad, but I would’ve liked a little more YOU. Felt like you were reading off of a script (because you were, but you don’t need to make it feel that way). I wanted to feel more enthusiasm and more belief in your own brand! Just my honest, constructive criticism when it comes to ad creatives

    • @enemy1453
      @enemy1453  3 роки тому

      Always open to feedback!

  • @ssj5ssj640
    @ssj5ssj640 3 роки тому

    i dont like wearing glasses. . had a pair from IVI, i have oily skin glasses fall from my nose all the time. if i had more time for vacation i would wear

    • @vijeeshmenon1982
      @vijeeshmenon1982 3 роки тому +1

      Try Maui Jims that are made of glass lenses, with spring hinges and have a base curve of 8. Hope this helps.

    • @ssj5ssj640
      @ssj5ssj640 3 роки тому

      @@vijeeshmenon1982 ok

    • @ssj5ssj640
      @ssj5ssj640 3 роки тому

      @Nicky Poundtown how

  • @MonteCarloHD
    @MonteCarloHD 3 роки тому

    Glasses look stylish but don't understand why he chose the name Enemy for a sunglasses company. Why not Friendly or Ally or something cute like Shadies. I guess they the Enemy of the competition??

  • @georgiox.1663
    @georgiox.1663 3 роки тому +1

    I don't see how this ''transforms'' the industry but meh

    • @enemy1453
      @enemy1453  3 роки тому +1

      We create competition, when for years there hasn't been any with the small handful of companies owning the majority of the market. For too long people have paid too much for sunglasses due to this lack of competition, but we're here to change that.

    • @georgiox.1663
      @georgiox.1663 3 роки тому

      @@enemy1453 right....

    • @ohdagee
      @ohdagee 3 роки тому

      Georgio X. Take a deep dive inside Luxotica's market reach. ua-cam.com/video/Mx1dMvbT5Fw/v-deo.html Quality eyewear shouldn’t be that pricey tbh, but again, you're just paying for a logo, a brand. Not being a part of Luxotica's umbrella is a game changer. Enemy is going against the grain.