How This SDR Leader's Social Selling Strategy Dominates LinkedIn and Twitter (Top Strategy)

3 takeaways from this episode:
- How to find your prospects' communities
- The balance of building value vs asking for a meeting
- Social selling = 75% of the time is engaging with your prospects
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Resource from the episode: List of people to follow on LinkedIn: docs.google.com/document/d/1e...
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For more prospecting and sales development tips, join 2,684 SDRs getting the newsletter here: ⁠⁠⁠sdrgame.substack.com/⁠⁠⁠
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Welcome to Episode 30, our first episode of the mini-season focused on social selling.
Where we dive into the dynamic world of a top-performing SDR Leader, Monica McIlroy of BizDevLabs.
Monica has revolutionized the art of social selling, achieving remarkable success across diverse industries such as developer marketing, robotics and GTM leaders. She's not just playing the game, she's changing it.
Join us as we deep dive into:
- The power of prospect communities and strategies to find them
- Mastering LinkedIn for effective prospecting and crafting compelling connection requests
- Utilizing Twitter for social selling and the triggers that can amplify your success
- The journey from connection to booking a meeting: timeframes, strategies, and building value
- A success story that showcases the transformative power of social selling
- Tips and tricks to learn and master social selling, straight from the expert herself
0:00 Intro
1:28 The Communities of Your Prospects
5:50 The Art of Finding Prospect Communities
7:11 Mastering LinkedIn: Effective Prospecting Strategies
12:22 Social Selling Triggers: The Secret Sauce
15:59 A Success Story in Social Selling
18:20 The Perfect LinkedIn Connection Request
19:53 Prospecting Text Messages
21:01 The Journey to a Meeting: Timeframes and Strategies
22:46 The Balancing Act: Asking for a Meeting vs Building Value
23:36 Social Selling: The Power of Engaging with Prospects
27:35 Monica's Top Tips to Master Social Selling
Follow Monica: ⁠
LinkedIn / mmmcilroy
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Follow me on LinkedIn: ⁠⁠⁠ / ⁠

[@ElricLegloireOutbound]

What was your biggest takeaway from this episode? Let us know!

[@tajnehal]

Genuine connection through the social strategy. It takes longer, but much higher show rates overall. PG Baby! 🚀

[@ElricLegloireOutbound]

@@tajnehal Exactly! Love how Monica breaks down her approach. She only build relationships if she finds something about the person.

[@Albertdoessomething-df9vr]

Social selling is more long tern than short term

[@tajnehal]

Love the topic of social selling, Elric!!

[@ElricLegloireOutbound]

Nice! I'm sharing 2 more. 1 this week, and 1 next week.