please promote proton VPN it's better in many aspects & privacy than the shady surfshark and other monopoly company that hold a lot of VPN's including surfshark..
please promote proton VPN it's better in many aspects & privacy than the 'shady surfshark and other 'monopoly company that hold a lot of VPN's including surfshark..
I still think it's possible that the leadership could be looking to tank the value of the company, and then buy it for pennies on the dollar through a shell company. You point out that this has been a downward spiral for 4 years. Well that could be by design. If you purposely devalue the company gradually, you don't raise red flags with financial regulators. Insider trading happens all of the time. But the people involved do it gradually and over as long a period of time as they possibly can. Case in point: Mike Morhaime started selling off Blizzard shares a year and a half, in 3 separate sell off's, before he left the company. I don't think that it was a coincidence.
Your video destroys your whole theory.. I used to be a subscriber to the channel, but I stopped when I saw that you can't condemn Woke, you write less irrelevant things like microtransactions destroyed the company while at the same time EA is worth more and the definition of predatory microtransactions! The tourists in GAYming are fed up with Woke nonsense. So Woke is the problem,..
Ubisoft signed its death warrant the moment they said to get comfortable not owning our games, heh well Ubisoft get comfortable becoming a fucking footnote.
doing the same thing over and over did them bad. Wokeness is just the cherry on top. You are not really owning your game with steam either. In fact, they are against your heir inheriting your library. You just have a licence with. Only GOG, (piracy), or Physical media is real ownership.
Could people stop ripping that statement out of context? That dude was asked what would need to happen to make Subscription services for Games more successful. And that was part of his answer. Like... yeah. You would have probably said pretty much the same, because that kinda the core difference between buying and subbing.
Yes please. These days if anything has EA associated with it I don't even touch it. Way too much good gaming out there to waste time and money on their corporate slop.
I hated EA just like anyone else some years ago, but at least, they're trying to get better. Both Jedi games were pretty good, Dead Space Remake was amazing, DA Veilguard's price is 60 bucks instead of 70, no micros and you don't need EA launcher, they basically fixed BF2042, etc. Of course, they'll keep their shady practices withing the sports franchise, but I don't really care for their sports games to be honest, so... yeah, seems like EA is on a redemption arc.
They can fix themselves but it will be hard to do, next to impossible. They will have to fire all of the diversity hires and activists, then they will have to make smaller titles that focus on quality of gameplay while forgetting about the micro-transactions they force into their games like Assassin's Creed. This won't happen of course, because they seem not to want to get rid of activists hires or move away from the ESG/DEI messaging, so they will be doomed to fail.
@@ictrlaltdeleteu It's not about history being right or not, it's about "why finally give fans of the series the setting they've been clamoring for and then prevent them from playing a character that fits the setting and time"? It's like if the next God of War game came out, and instead of playing as Kratos, they announced you'd be playing as a leprechaun. Maybe you'd love playing as a leprechaun, but most people would be put off by such a nonsensical protagonist for a game set in that universe.
Yusuke was definitely put in the game for a narrative, and no, not the game's story. Pretending otherwise makes you a fool who's not paying any attention to trends in the industry.
If thats the case, then what is in your opinion a way to do a game about Yasuke without you saying its following a trend or DEI or any other thing? Im asking in good faith btw
@@Aspectt1991 for an assassin's creed game? Have him as a side character doing his own things that you run into regularly. Then give him his own game. Build interest in seeing him
Let them. The companies being snatched up have been on decline for many years now as the industry leaders are no longer the first party developers who were once able to control the market by restricting access. Instead, it's the indies that have popped up in the last 10 years that are becoming the major players in the video game industry.
it's not that troubling when the companies they've snatched up were failing or about to go bankrupt. So if it wasn't for them, those companies would be gone anyways.
I was watching a Japanese youtuber reacting to AC shadows trailer. Outside the fact that him and his partner were shocked at how inaccurate everything was, he said something very: "do not trust a company that cannot align a door with a doorstep." And that's pretty much ubislop summed up. It used to be the 5/10 company, now it's even lower. At every level you have talentless lunatics, so how can you expect to sell a subpar product when the competition is so fierce
also any company adhering to it will fundamentally root out any real tallented workers in exchange for literal diversity hires. they wouldnt be able to make a good game even if they DID have the right intentions
Diversity = subsaharan african people (and lately also indians), women, and non-normal sexualities in settings or themes where they would not exist or have never existed historically. Due to the lack of any other ideology, ethnicities, races, ecc, it shouldn't even be called diversity.
Politics and ideology are fine in video games. When they make sense and aren't forced where they don't fit. It's not about equality and diversity, corporations want tokenism and virtue signalling.
@@charlesmiv3842 Doesn't surprise anybody redditors can only extrapolate such a stupid equivalence from the current discourse regarding DIE. Try to keep up loser
Small correction to the story: Thomas Lockley is not a historian, despite claims to the contrary. His position at the Tokyo University was that of an English teacher, which is one of the easiest jobs to get for a foreigner. He did not have access to the archives or any of the History departments resources.
1-an english teacher in tokyo university is not an easy job to get. This isn't your run of the mill "weeb becomes tutor to gush about japan in person" jobs. A weeb would even call that a light novel-esque title.The jobs available to those idiots should not be compared to that of an associate professor. 2- I pulled this from his wikipedia. To be fair he is known to be loose with his editing on wikipedia but it says this "Lockley teaches history and English. His research focuses on education and history, with a particular emphasis on Japanese history from an International perspective."
They could have gone with an “Assassin’s Creed - Zulu” and check all boxes around: 1. African story 2. Evil white colonialism 3. Corruption But I guess the research would have been too much for the current generation of fragile workers. That would actually have done an amazing job at enriching culturally everyone. They decided to spit in everyone’s face with Shadows. I guess they’ll learn the hard way.
Oh man AC Zulu with an Asian main character who is slaughtering the protected ones. I think most people would be able understand why that wouldn't go over well.
isn't original AC from Egypt ? that's in africa, but yes making a relevant of what happens now in africa and how USA government since 2014 to today just say african countries should do as they say and move around that would kinda be very real, idk about USA players liking that but well. African countries side with China mostly, well they treat them fairly, 180 compared to USA.
@@banishedbr No the original AC is set in the Holy Land which is today´s Syria, Israel, Palestine etc. The explorable cities are Akkon, Damaskus and Jerusalem. Egypt only came into play with AC origins.
That would highlight French colonialism of Africa, which hundreds of years of French intellectuals chattering about at universities and cafes has done nothing to change, hence Yasuke instead
@@Brunlocinstead of crafting a careful narrative that shows things from differing viewpoints they just basically have ugly characters moralise directly to the camera. It's hamfisted and if you can't see it you're blind.
Like most of anyone else, I don't know the truth of what is happening with Ubisoft. What I do know is that they are making a game based upon DEI. For that very reason, I will not buy it and, unless they truly abandon DEI, I will never be giving them another penny. What anyone else does is entirely their own business.
@@charlesmiv3842 Only if you look at the name and nowhere else, take a good look at what DEI (originally they flipped the I and E btw) initiatives have ultimately brought to the industry and what games who champion are like and you notice that those supposedly big on inclusion are only fond of it when it agrees with their worldviews.
@@charlesmiv3842 Err, you say I generalize but then use "you people"? Ok then. And it does vary a little from case to case, though many of them just go with current talking point, but what is nigh universal is that if you criticize their work, regardless of what the criticism is, DEI types typically lash out with the usual -ists and -phobes and claim that none of the criticism is valid its just a bunch of bigots who hate them because X.
@@charlesmiv3842 The idea itself is not bad, the way they do it is what is bothering a lot of people. Instead of respecting a franchise's established lore, and either inserting diverse characters in a way that makes sense, or deciding to go without them, they instead take a very hamfisted approach of inserting diversity. A good application of DEI for example, in my opinion, is Apex Legends and Baldur's Gate 3. Both have homosexual characters, POC, and all that jazz, yet they take no flack for it because they do it in a way that feels natural and allows the story to flow. Here in AC Shadows, instead of having a Japanese main character, which would make sense, let's be honest, they cherry picked the one African guy of any minor historical significance that they could find, which feels like virtue signaling and forceful DEI insertion for a lot of people.
@@charlesmiv3842 before DEI there was a time where a company hire someone just because they're good at their job. There was no DEI, whoever good at their job get the job. Just look how many Chinese played a big role in older video games or how many woman do their job efficiently. But somehow "diversity" only meant for black, non-heterosexual, and a politically powerfull community people (such as feminist ect). And what is the worst thing they do? No, it's not about they hire a gay or a feminist or whatever, instead they hire someone from a "diverse" community that are not competent at their job. Why did they hire them anyway? Because if not, they might sue the company🤷♂️. The point is this political agenda only sounds good on the surface. This kind of things are an excuse for laundering money too.
About why they are getting sued now. The easiest explanation is because you have to sue before a company goes bankrupt. Otherwise you would be on the creditor list if there is even a company to sue at that point.
In Endymion's defense, the actual rumor (and he emphasized several times in that video to take it ALL with a grain of salt) wasn't that they were simply re-writing AC: Shadows to not feature Yasuke. The rumor was that when the game was pitched, they fully intended and fully modeled a Japanese male main character, swapped it for Yasuke at someone's suggestion (if true, SBI is usually the culprit in these things, but regardless, it's not exactly a stretch to imagine that Yasuke was instituted for less-than-narrative reasons), and is now considering reskinning to that already-developed and sidelined character. I'm not saying I believe this, only that jumping on the "grifter" label while getting the actual rumor...incomplete, is a bit much for my taste.
@@defectiveindustries Im leaning more to the 'dislike' side as he stated he only had 1 insider left while endy said hes getting more coming out to back up what the others have passed over to him with 1 major 1 giving him a pile of private company documents which just show how dyed ubislop is with activism. UE's last couple vids on gaming have come off as kinda petty imo under the guise of "they are wrong".
Seems like recently our friend has a problem to separate informations presented as facts from those presented as rumors. Also it seems like he really doesn't like to stand with majority, even when this majority is correct, in result making him looks like a clown.
@@Zeratai. Exactly iirc in his vid on game jorunos he decide to take the side of the jorunos in a sense for some reason and say that it was the parent companies that are the real problem which was barely the case when it came to the likes of kotaku.
@@decarus834 I'm getting concerned, I've seen this before and it never ends well. Creator's getting increasingly petty and eventually torpedoing their entire operation.
Thomas Lockley appeared on the UBI podcast on May 27, 2024 as an expert on Yasuke. Echoes of History Yasuke: The First African Samurai It's hard to argue they weren't involved. You should still be able to listen to this recording. UBI may be a victim in some sense.
And even more IPs like The Settlers which they did not created but bought and then ruined in good old EA tradition. The only thing I still like up to now from Ubisoft is Anno.
@@banishedbr Since you had to say it twice you should probably consider it yourself ;). Yeah Assassin's Creed is okay, but Splinter Cell and Rainbow Six were fantastically innovative games easily on par for originality with D2, albeit with a different setting. Both games rewarded patience and tactics in different ways and had fantastic ambience as well as complete originality. R6 was ruthless and completely unique with its planning for multiple teams. R6 RVS still holds up.
And the character is not even the main issue, the problem is that they are pushing hard as if they knew more and were on the moral high ground. Damn... what a waste of a company
They put chinese architecture in Japan, they included weapons that didn't exist in the period as well. I don't blame the people of Japan going 'yo wtf!?'
No no no don't try that garbage. They repeatedly attempted to retcon Japanese history in the public eye and then doubled down when they were called out on it by a Japanese political party. Their main historian is another historical revisionist who's been editing Yasuke's wiki page for years and replacing real info and references with unsubstantiated stories and historical fiction from his own book. They culturally disrespected the memory of everyone who died from the nukes by having someone posing on top of the one legged torii, they used a privately owned religious monument that is not supposed to be depicted without permission. And there are many more cases of disrespect to the Japanese and their culture. Not to mention the disrespect to my own people and culture by assuming they were brainless enough to buy anything with a black man and some trap beats in it. But I wouldn't expect any less from the French. Just look up what they did to Haiti
@@LennyMiller739 I'm old enough to remember when they removed Altair's crossbow because it was historically inaccurate. To say they never cared about historical accuracy is gaslighting.
I’ve actually watched the video show at 6:16 and I can say the person in the video doesn’t say he’s being removed and is just talk about how people think he will be removed. In the video the person even says “I don’t think they will remove Yasuke from the game.” So I’m not trying to be rude here but please watch the video first cause people like to clickbait.
Insiders have talked about the idea. And endymion doesn't think it can be done in time. But insiders were the ones who first talked about it to him. He does use clickbait, but he does it to draw people in and get them to stay around and actually listen to what is being said.
@@vommBecause steam doesn't remove a game that you paid for like Ubisoft did with The Crew, and if they do they will refund you completely. Steam also don't make anti consumer decisions of selling a predatory subscription service by overpricing their games, and hope that the gullible people fall for it.
Something to keep in mind Echelon. While I get you like some Ubisoft games, I'm imagining they're the older ones. You have to realise that the Ubisoft of now is not the same one as then. The talent who worked on those games are almost certainly gone. The only link between those games and today's Ubisoft is the rights they hold and nostolgia. There's no reason to feel attached to modern Ubisoft, and theoretically if the company did cease to exist, then those IPs would be bought by other companies and then there would be a chance they are handled respectfully. For example, EA owns the rights to "Hype Time Quest". Its an old fun game that EA has no interest in doing anything with. If they theoretically fell, there's a good chance the IP will fall into the hands of a company that would do something with it. Especially since its a smaller IP that the big companies wouldn't fight over that much.
I don't think that's the issue; I think it's buggy games, saying absurd things like "gamers need to get used to not owning their games, bad games, overpriced, constant microtransactions, etc. I don't think people really care about "wokness" or whatever, as long as the game is good. Which companies seem to be forgetting that, just because it's good for your investors doesn't mean it's good for the consumers.
@thegalacticfederation1212 Stop pretending to not know what is being referred to by“wokeness” - at this point it’s simple pattern recognition of what has been getting shoehorned and forced into everything in the entertainments industry over the last decade.
@@thegalacticfederation1212 fundamental hatred for the original ingroup is a part of wokeness. because wokeness streams fort from a fundamental desire to utterly dismantle and destroy anything from its original culture that deems to maintain standards that and using culture as a propaganda platform until it utterly collapses and can be discarded
Loyal and true fans who catapulted Ubisoft into Fortune 500 were taken for granted or abandoned. People who, in past, called us 'losers' cuz we were gamers or loved comic books - now smelled a chance for a quick buck and stole our platforms. I recently made a John Wick style action montage using SC Blacklist stylish takedowns. Looks badass with music I chose. If only we got a JW game from Ubi. They had the right tools from SC and Watch Dogs. Too late now..
@@houseofhas9355 hi, you're right but the animations they created for Blacklist are so stylish and cool, if you got a sec, check the video I edited into a compilation, there's a game with those systems.
I think the issue with the DEI stuff is that while there are absolutely groups that take advantage of government funds and whatnot, I think the main issue is that the people in charge literally don't know the audience and hire people who don't respect the audience nor the craft. The industry is a literal hivemind with the market correcting itself due to these bad decisions.
Yes also companies who are more than 180 degree out out touch, like Sony thinking Concord would be an huge new franchise like Star wars. A couple of 1000 peoples showed up, guess most was streamers or journalists, game was refunded. In short they think this shit sell, at least until the stock price crash.
Ubisoft lost $514 million in 2023 and a total of $433 million over the last five years. It's been so bad over the last five years that Ubisoft has a cumulative net profit of around ZERO for the last decade.
People don’t realize Ubisoft also used a buddha statue in AC Shadows that was deemed to be sacred in Japan and should NOT be used in any media by law for respect to the monks and religion….
The Notre Dame is a cathedral still actively used for religious services, yet shows up in AC Unity. What makes Jap Buddhism so special compared to French catholicism?
I think the issue with AC is that they're using one specific Buddha statue (I think it's the one in Kamakura), not that they're using a Buddha statue in general
@@zoozika Buddhists really don't care, so long as they aren't pulling a Taliban and blowing it up in-game. Buddha statues being sold as casual garden ornaments is more serious and sacrilegious than this.
The best is when they used a replica of Zoro's Katana from One Piece in their promo booth at Japan Expo. This is how much consideration Ubislop puts into historical accuracy in their games & in it's promotion. I guess insulting the Japanese with the game wasn't enough, they had to do it in person as well.
There are just SO MANY game developers that should not be in charge of ANYTHING. There toxic post modernisms campaigns to tell boring and uninteresting stories no one asked for has reached it’s limits.
Yeah but it's not about quality games, it's about telling a moralising tale and letting every (trans and minority) developer have a little slice of the narrative, to make a big non cogent mess of a game. Why are you so transphobic?
@@bobsemple9341 They really are. Refusing to acknowledge their part in this contributes to the spread of the cancer. They are not innocent angels being forced to do evil by the demons in suits.
Its not unreasonable to believe that a company like tencent didn't "officially" say they were trying to tank the company, but were encouraging them to continue their bad practices to get them to tank. Its a corporate mess
6:44 No. Yasuke is not a sufficiently blank slate character. Not when every AC has had an invented character meeting fictionalized real historical characters. Yasuke is not totally invented. And not native to the location. So it breaks the canon of what AC characters are.
Ubisoft doesn't make video games they manufacture content The insane amount of microtransactions and multiple edition's but its the staff abuse that made me hate this company
UE: "I take no pleasure in Ubisoft's downfall, they made some of my favorite games" I do! The people who made those games are no longer working at Ubisoft, and the decisions made up until now we're made despite widespread criticism from fans. They've made their shit, they can go get plastered in it.
For anyone who brings up "what about Afro Samurai?" as though it's comparable. There's a huge difference between cultural fusion and historical revisionism. Nobody is trying to push a narrative that Afro Samurai was a person who really existed and shaped the course of Japan's history.
I disagree that Ubisoft failed all on their own, they were pushed off a cliff! They made perfectly fine games at one point. Ubisoft is ground zero for the video game woke mind virus. Kim Belair, Sweetbaby Inc and Ubisoft are from Montreal. They were hijacked by activists in Kim Belair's now infamous speech about terrorizing the company into giving you what you want. Who do you think she was talking about? Kim Belair is an ex-Ubisoft employee. And of course Blackrock is pushing the entire entertainment industry to go woke, that nobody voted for... using our own money!
Ubisoft grabbed onto every non-gameplay trend they could (won't own the game, NFT's, the George Floyd moment (when they chose Yasuke), Sweet Baby type consultants, the ST era of Lucasfilm, etc) and had those things become a stand in for actual innovation.
Correction, it is okay to enjoy a game company going under, because it is an example to the rest of them that we are the customer that they serve. And if they do not give us worthwhile products, then they should be comfortable with not owning their company. For too long have these companies been skirting by with the bare minimum and now finally the bad decisions are having consequences by our own hand. Like teaching a child, we are enforcing good behaviors and punishing bad ones. If a company or two has to go bankrupt for the rest of them to understand who their market actually is, and not some imaginary mythical modern audience.... Then I would call that good business as the games industry starts to heal. Good riddance.
The player character is always the 'best' in AC games. In black flag, you were the best pirate by miles. Making a black man (a foreigner who's been there for a few months) the best samurai in feudal Japan is UNBELIEVABLY racist. If my goal was to insult the Japanese people as much as possible, I would make Assassin's creed shadows.
"Ubisoft is a failing company" Every other big tech company right now: *wipes tears off* That's my idol! I want to be exactly like them! Hollywood: Releases one fail after another and blames the audience. Sony: Turns into the scalper themselves and sells normal technical evolution as revolution while zooming into the picture to show the pixel differences. Nintendo: Sues everyone they can even if they did nothing wrong. Forgets to make games. Microsoft: Does nothing at all and thinks about to buy Ubisoft, while trying hard to make Minecraft worse. Apple: Sells the exact same thing the 7th time in a row and their cult followers love it. EA: Beats the dead horses so hard they actually move but only from the impact of the braindead. Amazon: Starts to buy their own stuff to look successfull and write off more taxes. Elon Musk: Hold my beer [is actually trumps piss]!! *shits on the floor and screams in front of live cameras*
So Ubisoft is a dying company, oh well that sucks and is unfortunate meanwhile Nintendo is a very Great EVIL Company... Oh how and what a time to be had with that one.
I think Nintendo is in the middle, though I'm no great fan. Last thing I bought from them was a game boy advance about 20 years ago. Nintendo is very VERY anti consumer, but seems to be way above average (in the context of the gaming industry) as far as how they treat employees.
assasins creed being in japan is the ultimate proof that they are dying hard... since assassins creed 2, and even more after that short movie showing an assasin girl from the asian side (although it was china) there was people wanting a japanese assasins creed, since then people screamed at ubisoft for it, and ubisoft doing a nintendo move, put that game idea in a glass box on a wall with a note "break this glass and make this game if the company is about to die" (this is why you dont get the nintendo games you want) and now that things are going down to the point that the only way to make it "profitable" is filling valhalla with moneygrabbing tactics from moible games... we finally have this game... when the "assasins creed formula" devolved into something boring and repetitive and when ghost of tsushima already did it pretty decently. Its already too late and this is throing hands to not drawn lol. Also you are right on the money, dont confuse malice with pure incompetence lmao
Tencent didn't invest billions of $ of its own investors' money just to get in and ruin the company in order to scoop it up on the cheap. They have their own investors to answer to, and i don't imagine defrauding them goes over well in a country that has a history of holding ceos accountable
Incorrect, Tencent only answers to the government since it is a Chinese company. Any signs of insubordination? Well, just look at what happened to Jack Ma.
tencent belongs to the CCP, and there is anorther avenue to these investments beyond profit and that is cultural and social power. a lot of people will absolutely destroy everything for the social power it grants
@nathanperquin9910 yeah, sure, next you're going to tell me that gm and Ford are also owned by some govt that pretends to be something they're not. (Dark humor joke). Seriously, though, i know what you mean.
just imagine a game that plot devoloping in the africa, and telling an accurate history about the hunters from local tribe. Guess what, you playing a japanase man wearing a kind of leaf based clothes and using african traditional bow.
A lot of normal people back in 2020-2021 saw NFTs as a financial disaster waiting to happen. People investing in NFTs were often mocked for their short-sited ignorance. An established video game company pouring cash into NFTs is just ridiculously incompetent.
I believe you should take one thing into consideration. Tencent could have seen what is happening with AC and just sad nothing. Along the line, don't stop your enemy if he doe's a mistake. Ubisoft still has some valuable franchises under it's belt. Why should Tencent not want the complete Control over these. Those franchises would almost Garantie an increase in share value and profit for decades.
it is a fact that the chinese goverment does what it can to spend money on groups that promote this cultural malaise in the west while absolutely banning it in their own nation. you could say current progressive 'woke' culture is in part a chinese psy-op
I’m surprised the abomination that is far cry 6 was not mentioned. A game where they put for effort into a rooster fighting mini game than the main story.
Vaas: Did I ever tell you what the definition of insanity is? Insanity is doing the exact same fucking thing over and over again expecting shit to change Ubisoft: that's my plan for the next 2 decades
i would buy all their games... if they didn't forced uplay/connect always online accounts, if they were DRM free, allowed for mods and didn't pushed for microtransactions.
No I do not want a black protagonist in a Japanese history game. No that does not make me racist. I wouldn't want a Japanese lead in Assassin's Creed Africa either. Nothing Ubisoft does at this point can make me buy their game with the amount of blatant disrespect they have shown Japan.
I couldn’t care less about Ubisoft’s fate. I can’t even remember the last Ubisoft game that I bought, nevermind enjoyed playing. Ubisoft has made SO MANY idiotic decisions in recent years, especially the irredeemable hubris of telling gamers will “get comfortable now owning their games”. That single sentence sealed Ubisoft’s fate. IMO that was worse than the EA Battlefield stooge who said, “If you don’t like it, don’t buy it.” That was idiotic hubris too, but the statement is kinda obvious. But telling gamers they will learn to accept not owning their games was GAME OVER for Ubisoft as a game publisher. Ubisoft’s next two “creative” decisions to ignore the negative reactions to Star Wars Outlaws and Assassin’s Creed Shadow doomed those games, and further damaged Ubisoft’s reputation. It made no sense why Ubisoft made SW Outlaws’ protagonist so FUGLY and refused to change it. That coupled with Ubisoft’s obscenely greedy price points, the overall poor state of the Star Wars brand, and the mediocre-at-best game itself are the painfully obvious reasons that game flopped. AC Shadow’s inevitable failure is another of Ubisoft’s self-inflicted wounds caused by arrogantly out-of-touch “Creatives” whose vision of reality is distorted by coke-bottle thick Woke lenses. It’s baffling that Ubisoft would finally give AC fans what they wanted: A game set in Feudal Japan during the golden age of samurai… but screw it up by choosing a historically dubious “black samurai” as one of the protagonists, instead of traditional Japanese man, which should’ve been a no-brainer after the critical and financial success of Ghost of Tsushima, which beat Ubisoft to the punch by several years! These “Creative” decisions are ruining modern games and not even “AAA” game publishers can survive when these games that cost hundreds of millions of dollars to make FAIL miserably, one after another. I believe that social media and the narcissistic Protagonist Syndrome it cultivates are the reason why “Creatives” are so arrogantly stubborn and will deliberately drive their games off a cliff rather than cave to the demands of gamers to course correct and save their game.
Black Myth Wukong is already first and best dressed for the "play as a monkey-man in fantasy medieval Asia" game people have been demanding. Assassin's Creed Shadows never had a chance.
I am not the biggest fan of the whole anti-woke rhetoric, but I am still disappointed that Ubisoft went with Yasuke (as cool as the idea might be) over an Asian protagonist born and raised in Japan. If this was about diversity they had already struck gold by going for a Japanese setting. As far as I know, we haven't had an asian protagonist in a *mainline* AC game yet. As for black characters, Origins had Bayek of Siwa. By all means, making Yasuke the protagonist was unnecessary and possibly racist (asians aren't good enough, ubisoft?). He would have been great as an important NPC than the protagonist.
Long are the day when Ubisoft produced games like Splinter Cell: Pandora Tomorrow, Prince of Persia, Far Cry etc. Today all the games of Ubisoft feels like a cheap product without soul
i'm glad the AAA bubble is beginning to burst & hope from their ashes new studios will rise & we'll get fun games again like the old days that is all i want as a consumer. Ubisoft's failure is a sign the game industry is healing & learning the harsh lesson that "the customer is always right in the matter of taste"
I'd give my life savings to go back to the 90's when a game was just a game and everything wasn't just a new reason to virtue signal. Who cares what color the skin of the main character is? Make him Japanese, make him orange...who cares? The question should be: how's the game play? Is the story decent? Is it cohesive? How are the controls? Between game companies and their squeezing every last dime from people, and people virtue signaling every aspect of a game, I'm fascinated that new games even get made.
I didn't used to care what color/sex/gender the character was. Now I do. For me, it's the WHY the character is that way more than the characteristics themselves.
wait, who were the people saying tencent suggested the yasuke thing? maybe its just me but I've never heard that one. I've always assumed ubisoft did that decision themselves.
If it was just Ubisoft and this happened in a vacuum, maybe. It’s a glaring example, but this type of stuff is a trend in western game studios. Your spider senses may not be tingling, but I’m feeling the faintest sensation of a Peter Tingle.
Your example of Ubisoft stock at about 9:00 is terrible! You chose 2021, only to have to explain that it was a lock down boom year. You could have chosen 2018/19 which would have shown the decline more clearly! About 90% down
There's so much wrong withAC Shadows it would have to be rebuilt from the ground up. Adding a coop mode to a mundanely boring gameplay loop won't help it in the slightest.
I mostly agree with this, but it seems to start with the premise of "Yasuke bad, gamers hate, company tank". I really don't think most people have an issue with the idea of a fictional Yasuke. We all know the wiki is BS at this point but the character may still be fun to play. No one cares about Yasuke. We care about the culture that seems endemic to Ubi and many other studios that insist on *forcing* Yasuke and other replacement characters on us at the cost of good gameplay and a memorable story. Instead we get "Hah, now you HAVE to play as a minority\female\whatever you istaphobe chud, take THAT". Meanwhile we actually don't care but that's literally all the story is about. The writing sucks, the talent is gone, and everything is overpriced BS. That's it.
Gaming studios should know better than to disrespect their customers. No matter how powerful a company becomes, their status is wholly dependent upon the people they serve. Ubisoft forgot who really holds the power in the customer/ business relationship.
Honestly. I’m kind of fine if Tencent is actually angling to scoop Ubi. The writing in most Chinese media is garbage, but they make some of the nicest looking stuff. They just need some good IPs to dress up, and they’ll make some of the prettiest slop we’ve ever seen.
you should never be pro china. they actively pump money into DEI corporate movements to destroy their competitors , but somehow NONE of that exists in china. it's almost like they do anything they can to destroy the social cohesion of their enemies
I love your animations of burning dollar bills bro. Top content in UA-cam, delivered fluently without BS or hype. Keep up your good work and investigation, you deserve more subscribers! I just subscribed.
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Nope!
I still think it's possible that the leadership could be looking to tank the value of the company, and then buy it for pennies on the dollar through a shell company. You point out that this has been a downward spiral for 4 years. Well that could be by design. If you purposely devalue the company gradually, you don't raise red flags with financial regulators. Insider trading happens all of the time. But the people involved do it gradually and over as long a period of time as they possibly can. Case in point: Mike Morhaime started selling off Blizzard shares a year and a half, in 3 separate sell off's, before he left the company. I don't think that it was a coincidence.
Your video destroys your whole theory.. I used to be a subscriber to the channel, but I stopped when I saw that you can't condemn Woke, you write less irrelevant things like microtransactions destroyed the company while at the same time EA is worth more and the definition of predatory microtransactions! The tourists in GAYming are fed up with Woke nonsense. So Woke is the problem,..
Ubisoft signed its death warrant the moment they said to get comfortable not owning our games, heh well Ubisoft get comfortable becoming a fucking footnote.
Getting comfortable not owning an company.
They said we should get comfortable not owning our games... so we'll get comfortable not owning Ubisoft games! (Because we won't buy them!)
doing the same thing over and over did them bad. Wokeness is just the cherry on top. You are not really owning your game with steam either. In fact, they are against your heir inheriting your library. You just have a licence with. Only GOG, (piracy), or Physical media is real ownership.
13:54 actually read the quote from Ubisoft and tell me that's what they said.
Could people stop ripping that statement out of context?
That dude was asked what would need to happen to make Subscription services for Games more successful. And that was part of his answer. Like... yeah. You would have probably said pretty much the same, because that kinda the core difference between buying and subbing.
i guess ubisoft needs to start getting used to no longer owning their own company
Nice one !
Lol, what? They're going to be going private- they are about to own the company. Pay attention
@LennyMiller739 swoosh, over your head the joke went
@@Thibaut_Guerquinubisoft really do be trying to out scummy themselves
@@sunny-sq6ci It's not a joke if it literally makes no sense. It's currently public and likely going private.
I'm more than fine with this. I only wish EA was going with it.
agreed.
And Bobby's Activision
Yes please. These days if anything has EA associated with it I don't even touch it. Way too much good gaming out there to waste time and money on their corporate slop.
I hated EA just like anyone else some years ago, but at least, they're trying to get better.
Both Jedi games were pretty good, Dead Space Remake was amazing, DA Veilguard's price is 60 bucks instead of 70, no micros and you don't need EA launcher, they basically fixed BF2042, etc.
Of course, they'll keep their shady practices withing the sports franchise, but I don't really care for their sports games to be honest, so... yeah, seems like EA is on a redemption arc.
@@TheMordganAgreed, EA has improved a lot the past couple of years. Ubisoft has definitely taken the throne of the worst studio.
Good riddance, Ubislop.
Ubiflop
Ubihard😂
@@houseofhas9355 I don't think that works
but but but that one ubisoft employee said he's hurt, sad and ashamed 😢
dont you care?
Did you work hard on that,
Ubisoft literally put hip-hop music into the Yakuase fights. they pander so much.... THEY'RE the ones who are in fact the racist.
As is most cases
That's some ridiculous stereotyping, as if the color of skin would imply what music one would like.
Wait until you guys hear about Afro Samurai 😂
@@CC-qx7hkAfro Samurai was great, cool stuff. It isn't history. I don't know what point you are trying to make, clown 😂.
Thats a bit of a stretch lol
Ubisoft has deserved their downfall since 2015 and there's no way to fix themselves.
2012
@@KaeYoss 2004
They can fix themselves but it will be hard to do, next to impossible. They will have to fire all of the diversity hires and activists, then they will have to make smaller titles that focus on quality of gameplay while forgetting about the micro-transactions they force into their games like Assassin's Creed.
This won't happen of course, because they seem not to want to get rid of activists hires or move away from the ESG/DEI messaging, so they will be doomed to fail.
Uplay was first released in 2009. So this has been well deserved for nearly fifteen years now.
What good have they done since black flag and still going back to that game now it absolutely sucks
Japan has thousands of years of samurai history and Ubisoft chose to pick the only dude who was not Japanese.
Hardly the only one. There were two French Samurai who served in the Satsuma Rebellion.
@@emberfist8347 and the dutch samurai(who is an actual samurai because dutch japanese history)
jan Joosten van lodenstijn
@@Unapologeticweeb there's also an irish samurai iirc
Go read a book if you want your history to be correct, this is a video game.
@@ictrlaltdeleteu It's not about history being right or not, it's about "why finally give fans of the series the setting they've been clamoring for and then prevent them from playing a character that fits the setting and time"? It's like if the next God of War game came out, and instead of playing as Kratos, they announced you'd be playing as a leprechaun. Maybe you'd love playing as a leprechaun, but most people would be put off by such a nonsensical protagonist for a game set in that universe.
as a french guy it breaks my heart to witness this sadly well deserved downfall
You should be happy. A hole is opening in the market, you can fill it.
@@NuchiAsakibro what 😂😂😂
Yusuke was definitely put in the game for a narrative, and no, not the game's story. Pretending otherwise makes you a fool who's not paying any attention to trends in the industry.
This 👆
he was substituted after George Floyd death I shit you not.
Or knowingly complicit
If thats the case, then what is in your opinion a way to do a game about Yasuke without you saying its following a trend or DEI or any other thing?
Im asking in good faith btw
@@Aspectt1991 for an assassin's creed game?
Have him as a side character doing his own things that you run into regularly. Then give him his own game. Build interest in seeing him
Congrats to Thomas Lockley for tanking ubisofts stock!
The stock was already on track to be worth less than a Canadian penny... Thomas Lockley just sped up the watered down fruit ninja process.
Lockley was a ✡ who made the whole Yasuke thing up, sooo..
The most troubling aspect of this trend is the Chinese firms snatching up western companies.
Let them. The companies being snatched up have been on decline for many years now as the industry leaders are no longer the first party developers who were once able to control the market by restricting access. Instead, it's the indies that have popped up in the last 10 years that are becoming the major players in the video game industry.
Strong indicator of western companies being poorly managed by overpaid incompetents.
Yeah that isn't a bad thing when our media is so shit. Let China do it, they make a better product? Good.
it's not that troubling when the companies they've snatched up were failing or about to go bankrupt.
So if it wasn't for them, those companies would be gone anyways.
Shouldn't have sold their soul to the chinese in the first place.
Ubisoft isn’t just dying… it was murdered
It died of cancerous growths becoming bigger and bigger
No! We aren’t going back to that!
Haven't heard that name in a long time....
It wasn't murdered it committed suicide.
self inflicted wound, pretty sure you meant suicide.
I was watching a Japanese youtuber reacting to AC shadows trailer. Outside the fact that him and his partner were shocked at how inaccurate everything was, he said something very: "do not trust a company that cannot align a door with a doorstep." And that's pretty much ubislop summed up. It used to be the 5/10 company, now it's even lower. At every level you have talentless lunatics, so how can you expect to sell a subpar product when the competition is so fierce
Who's the youtuber?
Dashblue. That’s the youtube channel
It’s foolish not to think that ESG/DEI doesn’t play any role in the tanking of Ubisoft. People don’t want politics or ideology in their entertainment.
also any company adhering to it will fundamentally root out any real tallented workers in exchange for literal diversity hires. they wouldnt be able to make a good game even if they DID have the right intentions
Diversity = subsaharan african people (and lately also indians), women, and non-normal sexualities in settings or themes where they would not exist or have never existed historically.
Due to the lack of any other ideology, ethnicities, races, ecc, it shouldn't even be called diversity.
Politics and ideology are fine in video games.
When they make sense and aren't forced where they don't fit.
It's not about equality and diversity, corporations want tokenism and virtue signalling.
@@charlesmiv3842 Doesn't surprise anybody redditors can only extrapolate such a stupid equivalence from the current discourse regarding DIE. Try to keep up loser
@charlesmiv3842 what plays a roll in all those decisions???
Small correction to the story: Thomas Lockley is not a historian, despite claims to the contrary. His position at the Tokyo University was that of an English teacher, which is one of the easiest jobs to get for a foreigner. He did not have access to the archives or any of the History departments resources.
1-an english teacher in tokyo university is not an easy job to get. This isn't your run of the mill "weeb becomes tutor to gush about japan in person" jobs. A weeb would even call that a light novel-esque title.The jobs available to those idiots should not be compared to that of an associate professor.
2- I pulled this from his wikipedia. To be fair he is known to be loose with his editing on wikipedia but it says this "Lockley teaches history and English. His research focuses on education and history, with a particular emphasis on Japanese history from an International perspective."
@@burrybondz225You know he can edit his wiki right lol
They could have gone with an “Assassin’s Creed - Zulu” and check all boxes around:
1. African story
2. Evil white colonialism
3. Corruption
But I guess the research would have been too much for the current generation of fragile workers.
That would actually have done an amazing job at enriching culturally everyone.
They decided to spit in everyone’s face with Shadows.
I guess they’ll learn the hard way.
Oh man AC Zulu with an Asian main character who is slaughtering the protected ones.
I think most people would be able understand why that wouldn't go over well.
isn't original AC from Egypt ? that's in africa, but yes making a relevant of what happens now in africa and how USA government since 2014 to today just say african countries should do as they say and move around that would kinda be very real, idk about USA players liking that but well. African countries side with China mostly, well they treat them fairly, 180 compared to USA.
@@banishedbr No the original AC is set in the Holy Land which is today´s Syria, Israel, Palestine etc. The explorable cities are Akkon, Damaskus and Jerusalem.
Egypt only came into play with AC origins.
That would highlight French colonialism of Africa, which hundreds of years of French intellectuals chattering about at universities and cafes has done nothing to change, hence Yasuke instead
Assassins creed: woman king 🤣
This activist filled company can not disappear fast enough. Goodbye Ubislop!
Activist what are you even on about
@Brunloc You been livin under a rock or something?
@@Brunlocinstead of crafting a careful narrative that shows things from differing viewpoints they just basically have ugly characters moralise directly to the camera. It's hamfisted and if you can't see it you're blind.
@seriesOfTubes1488 oh ok, I don't pay attention to that stuff
They were the origin point for "Sweet Baby inc. ". Only fitting they have to go first.
Wow. A real deal historic token black guy.
We wuz teenage mutant ninja turtle kangz.
@@dindunuphenwongim racist too but bro if i would look like you man sheeeesh i would stfu online everybody can see ur pfp bro 😂😂😂😂
@@zaruuchshekel5806 your daily reminder that it's okay to be white 👍
what about afro samurai
I HAVE TO SAY I CHUCKLED MANIACLY WHEN I CHECKED MY ALERTS AND NOTICED THE CHAOS IVE SEWN IN THE COMMENTS.
Like most of anyone else, I don't know the truth of what is happening with Ubisoft. What I do know is that they are making a game based upon DEI. For that very reason, I will not buy it and, unless they truly abandon DEI, I will never be giving them another penny. What anyone else does is entirely their own business.
@@Spyro757Diversity, equity and inclusion
@@charlesmiv3842 Only if you look at the name and nowhere else, take a good look at what DEI (originally they flipped the I and E btw) initiatives have ultimately brought to the industry and what games who champion are like and you notice that those supposedly big on inclusion are only fond of it when it agrees with their worldviews.
@@charlesmiv3842 Err, you say I generalize but then use "you people"? Ok then. And it does vary a little from case to case, though many of them just go with current talking point, but what is nigh universal is that if you criticize their work, regardless of what the criticism is, DEI types typically lash out with the usual -ists and -phobes and claim that none of the criticism is valid its just a bunch of bigots who hate them because X.
@@charlesmiv3842 The idea itself is not bad, the way they do it is what is bothering a lot of people. Instead of respecting a franchise's established lore, and either inserting diverse characters in a way that makes sense, or deciding to go without them, they instead take a very hamfisted approach of inserting diversity. A good application of DEI for example, in my opinion, is Apex Legends and Baldur's Gate 3. Both have homosexual characters, POC, and all that jazz, yet they take no flack for it because they do it in a way that feels natural and allows the story to flow. Here in AC Shadows, instead of having a Japanese main character, which would make sense, let's be honest, they cherry picked the one African guy of any minor historical significance that they could find, which feels like virtue signaling and forceful DEI insertion for a lot of people.
@@charlesmiv3842 before DEI there was a time where a company hire someone just because they're good at their job. There was no DEI, whoever good at their job get the job. Just look how many Chinese played a big role in older video games or how many woman do their job efficiently. But somehow "diversity" only meant for black, non-heterosexual, and a politically powerfull community people (such as feminist ect). And what is the worst thing they do? No, it's not about they hire a gay or a feminist or whatever, instead they hire someone from a "diverse" community that are not competent at their job. Why did they hire them anyway? Because if not, they might sue the company🤷♂️. The point is this political agenda only sounds good on the surface. This kind of things are an excuse for laundering money too.
About why they are getting sued now. The easiest explanation is because you have to sue before a company goes bankrupt. Otherwise you would be on the creditor list if there is even a company to sue at that point.
In Endymion's defense, the actual rumor (and he emphasized several times in that video to take it ALL with a grain of salt) wasn't that they were simply re-writing AC: Shadows to not feature Yasuke. The rumor was that when the game was pitched, they fully intended and fully modeled a Japanese male main character, swapped it for Yasuke at someone's suggestion (if true, SBI is usually the culprit in these things, but regardless, it's not exactly a stretch to imagine that Yasuke was instituted for less-than-narrative reasons), and is now considering reskinning to that already-developed and sidelined character. I'm not saying I believe this, only that jumping on the "grifter" label while getting the actual rumor...incomplete, is a bit much for my taste.
@@defectiveindustries Im leaning more to the 'dislike' side as he stated he only had 1 insider left while endy said hes getting more coming out to back up what the others have passed over to him with 1 major 1 giving him a pile of private company documents which just show how dyed ubislop is with activism. UE's last couple vids on gaming have come off as kinda petty imo under the guise of "they are wrong".
Seems like recently our friend has a problem to separate informations presented as facts from those presented as rumors. Also it seems like he really doesn't like to stand with majority, even when this majority is correct, in result making him looks like a clown.
Centrists aren’t out for themselves, they’re against everyone else.
@@Zeratai. Exactly iirc in his vid on game jorunos he decide to take the side of the jorunos in a sense for some reason and say that it was the parent companies that are the real problem which was barely the case when it came to the likes of kotaku.
@@decarus834
I'm getting concerned, I've seen this before and it never ends well.
Creator's getting increasingly petty and eventually torpedoing their entire operation.
Thomas Lockley is now denying he had anything to do with Ubisoft and has no affiliation with the game.
Say it ain't so!
Thomas Lockley appeared on the UBI podcast on May 27, 2024 as an expert on Yasuke.
Echoes of History
Yasuke: The First African Samurai
It's hard to argue they weren't involved. You should still be able to listen to this recording. UBI may be a victim in some sense.
Amazing things they created and ruined:
-Assassin's Creed
-Splinter Cell
-Rainbow Six
calm down, amazing is a little too much, i would give 7 at best. It's not FFtactics or Diablo2, calm down
R6V2 was the last truly good game in the R6 series...damn I miss playing that game with friends.
And even more IPs like The Settlers which they did not created but bought and then ruined in good old EA tradition. The only thing I still like up to now from Ubisoft is Anno.
@@banishedbr Diablo 2 belongs with them too. Maybe a 5 or 6.
@@banishedbr Since you had to say it twice you should probably consider it yourself ;).
Yeah Assassin's Creed is okay, but Splinter Cell and Rainbow Six were fantastically innovative games easily on par for originality with D2, albeit with a different setting. Both games rewarded patience and tactics in different ways and had fantastic ambience as well as complete originality. R6 was ruthless and completely unique with its planning for multiple teams. R6 RVS still holds up.
"Yasuke isn't being replaced" then the game will tank. They can keep polishing the turd as much as they want, it won't become a diamond.
They upset Japan because they made a historically inaccurate game based there.
And the character is not even the main issue, the problem is that they are pushing hard as if they knew more and were on the moral high ground. Damn... what a waste of a company
They put chinese architecture in Japan, they included weapons that didn't exist in the period as well.
I don't blame the people of Japan going 'yo wtf!?'
@@VonCraftHave you not played an assassin's creed game before?
No no no don't try that garbage. They repeatedly attempted to retcon Japanese history in the public eye and then doubled down when they were called out on it by a Japanese political party. Their main historian is another historical revisionist who's been editing Yasuke's wiki page for years and replacing real info and references with unsubstantiated stories and historical fiction from his own book. They culturally disrespected the memory of everyone who died from the nukes by having someone posing on top of the one legged torii, they used a privately owned religious monument that is not supposed to be depicted without permission. And there are many more cases of disrespect to the Japanese and their culture. Not to mention the disrespect to my own people and culture by assuming they were brainless enough to buy anything with a black man and some trap beats in it. But I wouldn't expect any less from the French. Just look up what they did to Haiti
@@LennyMiller739 I'm old enough to remember when they removed Altair's crossbow because it was historically inaccurate. To say they never cared about historical accuracy is gaslighting.
If they drop Yasuke, they lose the coveted modern audience - all 12 of them.
The thing they don't tell you is that out of that 12 only 1 actually plays games, the other 11 just say stuff on twitter and reddit
I’ve actually watched the video show at 6:16 and I can say the person in the video doesn’t say he’s being removed and is just talk about how people think he will be removed. In the video the person even says “I don’t think they will remove Yasuke from the game.” So I’m not trying to be rude here but please watch the video first cause people like to clickbait.
Insiders have talked about the idea. And endymion doesn't think it can be done in time. But insiders were the ones who first talked about it to him.
He does use clickbait, but he does it to draw people in and get them to stay around and actually listen to what is being said.
Yeah, those types of channels have really bad clickbait titles which imo hurts their image, but their actual videos are more level headed.
Not the first time he's attacked a strawman to sound passionate.
Ubisoft: You don't own the games you paid for.
Several months later gamers: You don't own your company once it's bankrupted
If this is the reason, why can Valve do exactly the same for years (selling only licenses in Steam) and no one cares?
@@vommBecause steam doesn't remove a game that you paid for like Ubisoft did with The Crew, and if they do they will refund you completely.
Steam also don't make anti consumer decisions of selling a predatory subscription service by overpricing their games, and hope that the gullible people fall for it.
Where is the BottomEchelon? Just asking for a friend.
Killed by LowerEchelon
@@PinballCollection Lower Echelon had the high ground
@@PinballCollectionwait till Middle Echelon hears about this
@@PinballCollection Dang now his father HigherEchelon will be sad when he hears about this.
He's the only one I watch. Surprised you don't watch him
Something to keep in mind Echelon. While I get you like some Ubisoft games, I'm imagining they're the older ones. You have to realise that the Ubisoft of now is not the same one as then. The talent who worked on those games are almost certainly gone. The only link between those games and today's Ubisoft is the rights they hold and nostolgia.
There's no reason to feel attached to modern Ubisoft, and theoretically if the company did cease to exist, then those IPs would be bought by other companies and then there would be a chance they are handled respectfully.
For example, EA owns the rights to "Hype Time Quest". Its an old fun game that EA has no interest in doing anything with. If they theoretically fell, there's a good chance the IP will fall into the hands of a company that would do something with it. Especially since its a smaller IP that the big companies wouldn't fight over that much.
It has to take these big companies to collapsed before they get the idea that wokness doesn’t sell but I doubt they’ll learn
and my money is on the "not even then" side, just like Disney, Sony, Activision, Microsoft, they will not learn, not even on their deathbed
@@chuckrivas3746 means they still making money somehow right?
I don't think that's the issue; I think it's buggy games, saying absurd things like "gamers need to get used to not owning their games, bad games, overpriced, constant microtransactions, etc.
I don't think people really care about "wokness" or whatever, as long as the game is good. Which companies seem to be forgetting that, just because it's good for your investors doesn't mean it's good for the consumers.
@thegalacticfederation1212
Stop pretending to not know what is being referred to by“wokeness” - at this point it’s simple pattern recognition of what has been getting shoehorned and forced into everything in the entertainments industry over the last decade.
@@thegalacticfederation1212 fundamental hatred for the original ingroup is a part of wokeness. because wokeness streams fort from a fundamental desire to utterly dismantle and destroy anything from its original culture that deems to maintain standards
that and using culture as a propaganda platform until it utterly collapses and can be discarded
Loyal and true fans who catapulted Ubisoft into Fortune 500 were taken for granted or abandoned. People who, in past, called us 'losers' cuz we were gamers or loved comic books - now smelled a chance for a quick buck and stole our platforms. I recently made a John Wick style action montage using SC Blacklist stylish takedowns. Looks badass with music I chose. If only we got a JW game from Ubi. They had the right tools from SC and Watch Dogs. Too late now..
A John wick game from Ubisoft. Are you mad! They can't be trusted with such an IP. It would have to be rockstar or and Eastern dev
@houseofhas9355 MP but with Keanu. I would prefer better voice actor.
@@houseofhas9355 R*? Are you mad? They'd MTX the sheet out of it!
@@houseofhas9355 hi, you're right but the animations they created for Blacklist are so stylish and cool, if you got a sec, check the video I edited into a compilation, there's a game with those systems.
Your still a loser but so am i
They will get used to not making any profit. Just like gamers should get used to not owning their games like their CEO said.
I think the issue with the DEI stuff is that while there are absolutely groups that take advantage of government funds and whatnot, I think the main issue is that the people in charge literally don't know the audience and hire people who don't respect the audience nor the craft. The industry is a literal hivemind with the market correcting itself due to these bad decisions.
Yes also companies who are more than 180 degree out out touch, like Sony thinking Concord would be an huge new franchise like Star wars. A couple of 1000 peoples showed up, guess most was streamers or journalists, game was refunded.
In short they think this shit sell, at least until the stock price crash.
DEI is pushed by Blackrock. They are incentivizing companies with funds to push propaganda.
Ubisoft lost $514 million in 2023 and a total of $433 million over the last five years. It's been so bad over the last five years that Ubisoft has a cumulative net profit of around ZERO for the last decade.
A whole lot of people better get used to not working at Ubisoft.
Unfortunately, they will easily find work somewhere else in the industry. The cancer spreads.
People don’t realize Ubisoft also used a buddha statue in AC Shadows that was deemed to be sacred in Japan and should NOT be used in any media by law for respect to the monks and religion….
The Notre Dame is a cathedral still actively used for religious services, yet shows up in AC Unity. What makes Jap Buddhism so special compared to French catholicism?
Buddha is also in far cry 3 no one complained about that back then. I call bullshit
@@gelul12 far cry 3 was not set in japan and that statue did not claim to represent the real one whatsoever.. what a moronic statement
I think the issue with AC is that they're using one specific Buddha statue (I think it's the one in Kamakura), not that they're using a Buddha statue in general
@@zoozika Buddhists really don't care, so long as they aren't pulling a Taliban and blowing it up in-game. Buddha statues being sold as casual garden ornaments is more serious and sacrilegious than this.
The best is when they used a replica of Zoro's Katana from One Piece in their promo booth at Japan Expo. This is how much consideration Ubislop puts into historical accuracy in their games & in it's promotion. I guess insulting the Japanese with the game wasn't enough, they had to do it in person as well.
There are just SO MANY game developers that should not be in charge of ANYTHING. There toxic post modernisms campaigns to tell boring and uninteresting stories no one asked for has reached it’s limits.
Yeah but it's not about quality games, it's about telling a moralising tale and letting every (trans and minority) developer have a little slice of the narrative, to make a big non cogent mess of a game. Why are you so transphobic?
You must be confusing developers with writers and execs.
@@wrenboy2726 Developers are equally part of the problem at these studios too.
@@NuchiAsakithey're really not
@@bobsemple9341 They really are. Refusing to acknowledge their part in this contributes to the spread of the cancer. They are not innocent angels being forced to do evil by the demons in suits.
You do understand that Ubisoft was doing the racist endeavor to a whole nation, right? Anyways, good riddance. Ubisoft won't be missed.
Couldn't have happened to a better pos company.
Seeing them go out of business would make me so happy
It would be a chance for so many IPs to get in better hands like The Settlers which Ubisoft tortured over the last decade and then killed
well, if Tencent don't buy them at least😑
Its not unreasonable to believe that a company like tencent didn't "officially" say they were trying to tank the company, but were encouraging them to continue their bad practices to get them to tank. Its a corporate mess
6:44 No. Yasuke is not a sufficiently blank slate character.
Not when every AC has had an invented character meeting fictionalized real historical characters.
Yasuke is not totally invented.
And not native to the location.
So it breaks the canon of what AC characters are.
Ubisoft doesn't make video games they manufacture content
The insane amount of microtransactions and multiple edition's but its the staff abuse that made me hate this company
UE: "I take no pleasure in Ubisoft's downfall, they made some of my favorite games"
I do! The people who made those games are no longer working at Ubisoft, and the decisions made up until now we're made despite widespread criticism from fans.
They've made their shit, they can go get plastered in it.
For anyone who brings up "what about Afro Samurai?" as though it's comparable. There's a huge difference between cultural fusion and historical revisionism.
Nobody is trying to push a narrative that Afro Samurai was a person who really existed and shaped the course of Japan's history.
I disagree that Ubisoft failed all on their own, they were pushed off a cliff! They made perfectly fine games at one point. Ubisoft is ground zero for the video game woke mind virus. Kim Belair, Sweetbaby Inc and Ubisoft are from Montreal. They were hijacked by activists in Kim Belair's now infamous speech about terrorizing the company into giving you what you want. Who do you think she was talking about? Kim Belair is an ex-Ubisoft employee. And of course Blackrock is pushing the entire entertainment industry to go woke, that nobody voted for... using our own money!
Blackrock needs to be investigated by everyone
Blackfish needs to be hit with honest scrutiny and broken down under antitrust laws
Simple management 101: don't do business with snakes. Too bad Ubisoft is a fool through and through. Their downfall was imminent.
French company that launders money
Black man cracking samurai skulls and defiling Japanese Women? Ubisoft be like "Hell yeah!"
Inspired by real events!
Johnny somali simulator!
Or just USA simulator. Anti Asian violence is common
ayo where da whiite wimmin at?
N
I
The last Rayman game launched in 2013
2024 Ubisoft: Here's your NFT rayman game
Ubisoft grabbed onto every non-gameplay trend they could (won't own the game, NFT's, the George Floyd moment (when they chose Yasuke), Sweet Baby type consultants, the ST era of Lucasfilm, etc) and had those things become a stand in for actual innovation.
Yeah.. truly.. they will do everything except make a good game first 😂
Leaving videos about ubisoft playing in the background while i go to sleep is the best feeling ever
They've valued ESG investment over customer money.
Correction, it is okay to enjoy a game company going under, because it is an example to the rest of them that we are the customer that they serve. And if they do not give us worthwhile products, then they should be comfortable with not owning their company.
For too long have these companies been skirting by with the bare minimum and now finally the bad decisions are having consequences by our own hand. Like teaching a child, we are enforcing good behaviors and punishing bad ones.
If a company or two has to go bankrupt for the rest of them to understand who their market actually is, and not some imaginary mythical modern audience.... Then I would call that good business as the games industry starts to heal. Good riddance.
The player character is always the 'best' in AC games. In black flag, you were the best pirate by miles. Making a black man (a foreigner who's been there for a few months) the best samurai in feudal Japan is UNBELIEVABLY racist. If my goal was to insult the Japanese people as much as possible, I would make Assassin's creed shadows.
Its sad, i remember me and my friends talking about hlack flag in elementary school, they used to make genuinely good games and now they suck
4:06 it's a quadruple F game.
It's time to get comfortable not owning a company, Ubisoft!
"Ubisoft is a failing company"
Every other big tech company right now:
*wipes tears off* That's my idol! I want to be exactly like them!
Hollywood:
Releases one fail after another and blames the audience.
Sony:
Turns into the scalper themselves and sells normal technical evolution as revolution while zooming into the picture to show the pixel differences.
Nintendo:
Sues everyone they can even if they did nothing wrong. Forgets to make games.
Microsoft:
Does nothing at all and thinks about to buy Ubisoft, while trying hard to make Minecraft worse.
Apple:
Sells the exact same thing the 7th time in a row and their cult followers love it.
EA:
Beats the dead horses so hard they actually move but only from the impact of the braindead.
Amazon:
Starts to buy their own stuff to look successfull and write off more taxes.
Elon Musk:
Hold my beer [is actually trumps piss]!! *shits on the floor and screams in front of live cameras*
Blackrock/stone: all according to plan.
@@MustraOrdo Support Websites: AI only assistents locked and loaded
Trump is rotting your brain 😂😂😂😂
You think Elon is failing?
😂😂😂😂😂😂
@@mytwosense9135Trump is a piece of shit and Elons empire is slowly going down.
@@mytwosense9135 You mean trumps brain is rotting...no it has never been there.
I don't know why you think Musk is not failing.
Ubisoft can be used as a case study of what happens when you don't focus on the client/customer
ubisoft is truly in trouble
"A racist endeavor to make sure the main character _is_ black" is a good way to describe the motivation behind AC: Shadows.
So Ubisoft is a dying company, oh well that sucks and is unfortunate meanwhile Nintendo is a very Great EVIL Company... Oh how and what a time to be had with that one.
If Nintendo wins that case against Pocketpair…everyone is fucked.
@@lorddenalian Yeah, well just to clarify we were already fudged when they started yeeting out fan projects and Palworld for that matter NGL
I think Nintendo is in the middle, though I'm no great fan. Last thing I bought from them was a game boy advance about 20 years ago. Nintendo is very VERY anti consumer, but seems to be way above average (in the context of the gaming industry) as far as how they treat employees.
I guess the main difference is that Nintendo makes good games that are also not infested with microtransactions, so people give them a pass.
assasins creed being in japan is the ultimate proof that they are dying hard...
since assassins creed 2, and even more after that short movie showing an assasin girl from the asian side (although it was china) there was people wanting a japanese assasins creed, since then people screamed at ubisoft for it, and ubisoft doing a nintendo move, put that game idea in a glass box on a wall with a note "break this glass and make this game if the company is about to die" (this is why you dont get the nintendo games you want) and now that things are going down to the point that the only way to make it "profitable" is filling valhalla with moneygrabbing tactics from moible games... we finally have this game... when the "assasins creed formula" devolved into something boring and repetitive and when ghost of tsushima already did it pretty decently. Its already too late and this is throing hands to not drawn lol.
Also you are right on the money, dont confuse malice with pure incompetence lmao
Tencent didn't invest billions of $ of its own investors' money just to get in and ruin the company in order to scoop it up on the cheap. They have their own investors to answer to, and i don't imagine defrauding them goes over well in a country that has a history of holding ceos accountable
Incorrect, Tencent only answers to the government since it is a Chinese company. Any signs of insubordination? Well, just look at what happened to Jack Ma.
tencent belongs to the CCP, and there is anorther avenue to these investments beyond profit and that is cultural and social power. a lot of people will absolutely destroy everything for the social power it grants
@nathanperquin9910 yeah, sure, next you're going to tell me that gm and Ford are also owned by some govt that pretends to be something they're not. (Dark humor joke). Seriously, though, i know what you mean.
just imagine a game that plot devoloping in the africa, and telling an accurate history about the hunters from local tribe. Guess what, you playing a japanase man wearing a kind of leaf based clothes and using african traditional bow.
Enough talk; Show us the giraffe
A lot of normal people back in 2020-2021 saw NFTs as a financial disaster waiting to happen. People investing in NFTs were often mocked for their short-sited ignorance. An established video game company pouring cash into NFTs is just ridiculously incompetent.
I believe you should take one thing into consideration.
Tencent could have seen what is happening with AC and just sad nothing. Along the line, don't stop your enemy if he doe's a mistake.
Ubisoft still has some valuable franchises under it's belt. Why should Tencent not want the complete Control over these.
Those franchises would almost Garantie an increase in share value and profit for decades.
it is a fact that the chinese goverment does what it can to spend money on groups that promote this cultural malaise in the west while absolutely banning it in their own nation. you could say current progressive 'woke' culture is in part a chinese psy-op
I’m surprised the abomination that is far cry 6 was not mentioned. A game where they put for effort into a rooster fighting mini game than the main story.
Vaas: Did I ever tell you what the definition of insanity is? Insanity is doing the exact same fucking thing over and over again expecting shit to change
Ubisoft: that's my plan for the next 2 decades
I think it's funny that the French think of black men as big ass brutes and then call other people racist
#BoycottUbisoft
Don't boycott, stop being their customer.
@@NuchiAsakithose are the same things for a company that sells any product, right?
@@theblackknight101 A boycott is only temporary.
I don't believe they are changing out Yasuke, but if you buy this game, you're on the wrong side of history and a complete sack of excrement.
i would buy all their games... if they didn't forced uplay/connect always online accounts, if they were DRM free, allowed for mods and didn't pushed for microtransactions.
You mean by making good games and treating the customer with respect, rather than a “consumer” to be fed crap and fleeced as much as possible?
No I do not want a black protagonist in a Japanese history game. No that does not make me racist.
I wouldn't want a Japanese lead in Assassin's Creed Africa either. Nothing Ubisoft does at this point can make me buy their game with the amount of blatant disrespect they have shown Japan.
I couldn’t care less about Ubisoft’s fate. I can’t even remember the last Ubisoft game that I bought, nevermind enjoyed playing.
Ubisoft has made SO MANY idiotic decisions in recent years, especially the irredeemable hubris of telling gamers will “get comfortable now owning their games”. That single sentence sealed Ubisoft’s fate. IMO that was worse than the EA Battlefield stooge who said, “If you don’t like it, don’t buy it.” That was idiotic hubris too, but the statement is kinda obvious. But telling gamers they will learn to accept not owning their games was GAME OVER for Ubisoft as a game publisher.
Ubisoft’s next two “creative” decisions to ignore the negative reactions to Star Wars Outlaws and Assassin’s Creed Shadow doomed those games, and further damaged Ubisoft’s reputation. It made no sense why Ubisoft made SW Outlaws’ protagonist so FUGLY and refused to change it. That coupled with Ubisoft’s obscenely greedy price points, the overall poor state of the Star Wars brand, and the mediocre-at-best game itself are the painfully obvious reasons that game flopped.
AC Shadow’s inevitable failure is another of Ubisoft’s self-inflicted wounds caused by arrogantly out-of-touch “Creatives” whose vision of reality is distorted by coke-bottle thick Woke lenses. It’s baffling that Ubisoft would finally give AC fans what they wanted: A game set in Feudal Japan during the golden age of samurai… but screw it up by choosing a historically dubious “black samurai” as one of the protagonists, instead of traditional Japanese man, which should’ve been a no-brainer after the critical and financial success of Ghost of Tsushima, which beat Ubisoft to the punch by several years!
These “Creative” decisions are ruining modern games and not even “AAA” game publishers can survive when these games that cost hundreds of millions of dollars to make FAIL miserably, one after another. I believe that social media and the narcissistic Protagonist Syndrome it cultivates are the reason why “Creatives” are so arrogantly stubborn and will deliberately drive their games off a cliff rather than cave to the demands of gamers to course correct and save their game.
Assassin's Creed died after Origins. All franchises after Origins are not AC games but only AC related games.
Black Myth Wukong is already first and best dressed for the "play as a monkey-man in fantasy medieval Asia" game people have been demanding.
Assassin's Creed Shadows never had a chance.
Jeez my mans not even trying to hide it 😂
Damnnnn
Lmao woah dude
RAYCISM
@@sk8ermGs constant double standards and social abuse makes one very happy to be racist out of spite rather than any real deep hatred for any race
I am not the biggest fan of the whole anti-woke rhetoric, but I am still disappointed that Ubisoft went with Yasuke (as cool as the idea might be) over an Asian protagonist born and raised in Japan.
If this was about diversity they had already struck gold by going for a Japanese setting. As far as I know, we haven't had an asian protagonist in a *mainline* AC game yet.
As for black characters, Origins had Bayek of Siwa.
By all means, making Yasuke the protagonist was unnecessary and possibly racist (asians aren't good enough, ubisoft?). He would have been great as an important NPC than the protagonist.
smoking that ubisoft pack🚬
a cig is definitely not a pack
Long are the day when Ubisoft produced games like Splinter Cell: Pandora Tomorrow, Prince of Persia, Far Cry etc. Today all the games of Ubisoft feels like a cheap product without soul
all that games were rubbish and garbage
Oh no the shareholders!
Can't stand the stock market. Such a horrendous thing that just destroys the planet.
i'm glad the AAA bubble is beginning to burst & hope from their ashes new studios will rise & we'll get fun games again like the old days that is all i want as a consumer. Ubisoft's failure is a sign the game industry is healing & learning the harsh lesson that "the customer is always right in the matter of taste"
I'd give my life savings to go back to the 90's when a game was just a game and everything wasn't just a new reason to virtue signal. Who cares what color the skin of the main character is? Make him Japanese, make him orange...who cares? The question should be: how's the game play? Is the story decent? Is it cohesive? How are the controls? Between game companies and their squeezing every last dime from people, and people virtue signaling every aspect of a game, I'm fascinated that new games even get made.
you are very rare breed nowadays. please don't change. I'm serious, if more people thought like you did we wouldn't be in this horrible mess.
...orange, you say? So Trump running around swinging swords and such? I'm in. Let's do it.
@@SensSwordTrump in a game?! REEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE
I didn't used to care what color/sex/gender the character was. Now I do. For me, it's the WHY the character is that way more than the characteristics themselves.
Boomer
Whatever happens, I hope Ubisoft sells their good IP's to studios who will revive their potential.
wait, who were the people saying tencent suggested the yasuke thing? maybe its just me but I've never heard that one. I've always assumed ubisoft did that decision themselves.
If it was just Ubisoft and this happened in a vacuum, maybe. It’s a glaring example, but this type of stuff is a trend in western game studios. Your spider senses may not be tingling, but I’m feeling the faintest sensation of a Peter Tingle.
Your example of Ubisoft stock at about 9:00 is terrible! You chose 2021, only to have to explain that it was a lock down boom year. You could have chosen 2018/19 which would have shown the decline more clearly! About 90% down
There's so much wrong withAC Shadows it would have to be rebuilt from the ground up.
Adding a coop mode to a mundanely boring gameplay loop won't help it in the slightest.
I mostly agree with this, but it seems to start with the premise of "Yasuke bad, gamers hate, company tank". I really don't think most people have an issue with the idea of a fictional Yasuke. We all know the wiki is BS at this point but the character may still be fun to play. No one cares about Yasuke. We care about the culture that seems endemic to Ubi and many other studios that insist on *forcing* Yasuke and other replacement characters on us at the cost of good gameplay and a memorable story. Instead we get "Hah, now you HAVE to play as a minority\female\whatever you istaphobe chud, take THAT". Meanwhile we actually don't care but that's literally all the story is about. The writing sucks, the talent is gone, and everything is overpriced BS. That's it.
Gaming studios should know better than to disrespect their customers. No matter how powerful a company becomes, their status is wholly dependent upon the people they serve.
Ubisoft forgot who really holds the power in the customer/ business relationship.
Honestly. I’m kind of fine if Tencent is actually angling to scoop Ubi. The writing in most Chinese media is garbage, but they make some of the nicest looking stuff. They just need some good IPs to dress up, and they’ll make some of the prettiest slop we’ve ever seen.
Bs with glitter is still bs buddy
@@PlsStandBy33 It was a nicely worded joke, basically saying exactly what you said.
@@ExceptBacon Fair enough, kinda came out as you saying "graphics > gameplay", hence my comment, but I get your point
you should never be pro china. they actively pump money into DEI corporate movements to destroy their competitors , but somehow NONE of that exists in china.
it's almost like they do anything they can to destroy the social cohesion of their enemies
I love your animations of burning dollar bills bro.
Top content in UA-cam, delivered fluently without BS or hype. Keep up your good work and investigation, you deserve more subscribers! I just subscribed.
Plot Twist: you learn the game protagonist was Johnny Somali's ancestral and you are actually reviving his genetic memory in Animus.
I hope they file for chapter 11 and sell the ips off to companies who can actually deliver on good products
just look at Far Cry 5 its fine game but its just boring not bad not good just kind of boring
I've only played Primal, But thought it was fun
@@TexasRedFam go play far cry 3
@kiradead666 then play blood dragon afterwards
@@markas91 Yesssssssss
Ubisoft died a long time ago. Time it accepted it Ubi, because gamers have.