WOMD 04 l Are Richard Mille Watches the Next Bubble? & Why Richard Mille Watches Are So Expensive
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- Опубліковано 11 вер 2024
- New Grey Market Episode: "My Plan to CRUSH $130 Million in Sales in 2024"
• How I'm Going to Sell ... -~-
In Episode 04 of What’s On My Desk (WOMD) I answer a question I get pretty often: Why are Richard Mille watches so expensive? I'll be talking about how this company has made such a name for itself in depth today, and I'll also address whether or not I think Richard Mille watches are the next Bubble.
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And of course, an episode of WOMD cannot be complete without showing you some awesome watches, so I'll be presenting a few styles of different RM watches as well, all of which are listed below.
Richard Mille is a famous luxury Swiss watch brand that has grown enormously within it's first 10 years and its popularity since then has only exploded. A revolutionary in the watch industry, he is known not only for his avant garde timepiece creations and the materials he uses, but also for coming out on top when he decided to increase retail prices by 40% within a 1-year time span. I consider some of his work to be absolute horological marvels, many of which I am sure will never be replicated by anyone else.
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⌚ WATCHES IN THIS EPISODE
✚ Richard Mille RM 011 The Last Edition Watch in Baby Blue Ceramic, Limited Edition of 30 Pieces
✚ Richard Mille RM 010 Automatic Watch in Titanium, Limited Edition of 30 Pieces
✚ Richard Mille RM 055 Bubba Watson Blue Asia Edition III Watch, Limited Edition of 30 Pieces
✚ Richard Mille RM 028 Automatic Diver's Watch in 18K Rose Gold & Titanium
goo.gl/9vtyA3
✚ RM 063-01 Dizzy Hands Automatic Watch in Rose Gold & Titanium
✚ RM 016 Extra Flat Automatic Watch in All Black, Limited Edition of 30 Pieces
✚ RM 033 Extra Flat Automatic Watch in 18K Rose Gold
goo.gl/xg3d8d
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#romansharf
#richardmille
#watches
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I’m bored of Rolex now I can’t afford a real RM but that’s my dream watch a RM 11
I appreciate the craftsmanship , but they are generally fuggly!
Nice word but what does it mean ?
@@davidl9951 The craftsmanship is top notch, but they are not attractive watches. They look like they came out of a gumball machine from Walmart...
@@davidl9951 Fucking Ugly
@@ssoffshore5111 Agree,I call them Happy meal watches...like from Mcdonalds.
And way way too expensive
One of the best RM vids out... keep up the good work!
thank you!
Even if RM controls his production, the whole hype is fueled by ambassadors. It will only take a few very influential ambassadors to stop endorsing RM for the bubble to pop.
@@stockholmpublishings2937 depends on the model and how often you wear it
😂😂 they get given the watch. They aren’t going to stop getting free watches that they can sell to boost their retirement fund down the line
@@stockholmpublishings2937 They look horrible new 😂
instablaster.
Meaningless design, you will never see a RM watch in the museum of modern art.
He’s taking rich people for a ride. I would never in a million years buy a Richard Mille
He just said it in the video, it's for those that have "fuck you" money. If u had that money u wouldn't care spending on toilet paper
@@dr.hero18 exactly
Exactly. If I had that fuck you money I would fuck the OP and he would like it. Even though it isn’t something he would pay fore.
Im rich also and hate Richard mille
They are absolutely hideous and pointless from a functionality standpoint because they're so hard to read. Just for rich dudes to flex on each other.
Roman does an amazing job of breaking down Richard Mille watches
$100k+ watches that compete directly with G Shock
Anyone can get a gshock, only the 1% can get RM. You didn't pay attention to the video, supply and demand brother
@@dr.hero18 Limited doesnt mean quality
Drilla Boyz Ent. But these watches have exceptional quality, from case material, to movement, they have been breaking limits in the watch industry like no other brands.
@@SuperXshrimp kinda but not really. I like rms but they haven't done anything innovating that hasn't already been done. Like the dude said they've only been in the game for 10 years turbuions existed way before that. If anything Jacob and Company has the most new innovated watches in my opinion. Did Jacob and Company astronomia has way more technology in it for about five hundred thousand to a million dollars add more bang for your buck then a Richard Mille does. I'm not mistaken I think the turbion movement had existed for or since the 1800s or something like that don't put me on it though.
Rob Ferrell Yes I agree that Jacob and Co makes some fabulous watches as well! But they don’t compete for the same market, Jacob and Co appeals more to people who likes jewellery and gems, whereas RM is sportier and not like anything of it. Movement wise, probably you are spot on. But in terms of case material etc. RM always uses innovative composite and other special ways to make them (they were the first to invent full Sapphire case before other brands followed suit, and then they move on). I have respect for most of the big brands out there, but RM with their mixed of crazy marketing, limited quantities, and constantly pushing themselves, makes them very unique and desirable. I rarely see anyone wears them, but when I do, they are instantly recognisable and stands out alot.
Interesting to look back at RM a few years back 👌
Love your videos. Attention to detail you have is amazing. I’m new to watches and love learning about them. Thanks
Thanks Justin
2:37 anyone else see the $0.00 label. I'll come over and buy it from you tomorrow at that price!
Haha good one!
I see what you mean about wanting the RM's back that you sold at a lower premium but on the other hand, you'll have made many multiples since the original flip and grown your customer base by processing more transactions.
Well stated. As an RM owner you hit the nail on the head with your review/explanation of the brand. Keep up the great reviews, I enjoy them.
Idaho Watch.
thank you
I’ve seen so many people talking shits about Richard Mille, but who are the ones who can really afford them? Their target audience are of a totally different league anyway. These watches are seen as an immediate status, made much easier with their distinctive shape which can be caught from a distance. There are people who are rich and theres alot who can save up for a Rolex, and maybe even a AP. But to afford a Richard Mille is a whole different ball game where you can buy a expensive car or even a house depending on where you lived. Thats why the ultra rich who wants to stand out gets them and they know having these bad boys on their wrist differentiate them instantly. Even if most people who could saved up to a Richard Mille after years or maybe decade, with that kind of money, most will think twice as they could buy what I have mentioned above or maybe more. Those saying that Richard Mille is ugly, they have produced a few “conventional” shaped models and those are shy-ed away but their customers because everyone who get them wants the iconic Tonneau shape!
That's a wide variety of RM's, didn't realize there were this many variations, hot brand😊
Thanks for your reply Alex.
You are clearly very knowledgeable where RM is concerned. My point was that you were treating the watches ( shaking them around be the strap - having them scattered about on a board) as if you were talking about a Casio.
Another thing which came to mind was the way in which RM increased the cost of his watches, simply to make more money. No added value just a huge price hike. This then becomes a case of a person buying a watch to show off their wealth without any thought to whether the timepiece is actually worth the amount paid. In my view it eventually results in the brand being thought of as vulgar, in the same way that the Asian markets supply for instance Rolex with diamonds and gemstones even though it does nothing to enhance the watch.
All valid points, however now put yourself in the shoes of RM, and ask the same question as a business owner is RM doing a good job? as far as added value, a lot of people overlook the horology innovations in RM watches because they see them as you described above, but have a read on some of the blogs online abouth the nuts and bolts of some of these you are sure to be impressed.
I remember reselling a rm010 in 2009 for $23,500. REALLY wish I kept it
I personally felt I wouldn’t buy a watch brand like this even when I can afford it. This brand popped out from nowhere and looks quite similar to frank muller. It’s not only did I buy timepieces because of their brand, but also for their reliability, quality & outmost important their history. I respected brands with over 100 years of watch making history where they have went through numerous market turbulence and still standing strong. Their strong will of success and holding the ground with great determination for the century inspired my confidence in them believing they can sail for another century. Watches are for life & I certainly would not want to invest my money into a brand where I’m uncertain will it goes up in bubble declaring bankrupt, making that watch we are holding as good as a scrap piece of metal.
well said
Well let's hope it doesn't go bankrupt because I work for them lol
Im surprised you dont have 1million subscribers. Great video quality, information and detailed review of the brand. Just subbed! looking forward to more videos!
itsleo thank you for the kind words it’s a long journey and will take some time but I will get there eventually I hope
I just sent you a DM on your instagram.
Only 4800 watches made in 2018 , I would love to own the Massa ;)
i don't know which trade show you go to mate, most RM these days are sitting in dealer hands. Not many gets shifted
you are actually not too far from the truth, this video taped 4 moth ago and the market has changed more towards a bubble.
Gaudy, in your face pretentious. Basically Fossil quality at 100X the price. Buy a Timex Expedition and keep the 100K for real needs!
I am no RM fan and think the pricing is ridiculous..
But the quality and workmanship seems to be top notch, the movements for instance are made by "Audemars Piguet Renaud et Papi" if i am not mistaken.
How embarrassing .... you’re on this link, and you’re talking about RM being fossil quality and advocating a Timex. I think this is the wrong site for you!
@@neli5p that’s hyperbole, I understand what he’s saying they do look like junk
@@eliakimbenishchayil then likewise, you have zero understanding of watches and belong elsewhere on another site!
Idk the AP brick seems to be pretty close on the wieght to gold value i think the craftsmanship matters too
Richard Mille is like the Franck Muller 🤣😂🤣 I know, im going to take some shit for this comment, that's what I think...
No shit, everyone is entitled to their opinion, but I will say the biggest mistake Muller made is make way too many watches, where RM is making very little and much higher priced
but im sure you the similarity to the hype around the Franck muller - but like you said at a much higher price point - thanks for great channel - could you share some from your private stock - what makes your horological heart tik ? @@RomanSharf
@@christofferpedersen3939 thank you Christoffer will do!
great - and im sorry if my grammar/spelling is off, im danish so English is not my first language ... and I can see I sometimes jump a word(missing words) I just type and while speaking in my mind ... and forget to tjeck before pressing send 🤪🤓😫🤯🤣😂🤣@@RomanSharf
Not one good looking watch.
RM is when you want an Invicta but have too much extra money.
Everything that goes up must go down someday.
true
When money does not matter at all, go for a Richard Mille.
Yeah - maybe for rappers.
Here 5 years later The bubble hasn't burst but it was reinforced back to its original size😊
blue and white is my favorite colors on a watch as well doesnt matter the brand
Blue is definitely a strong color :)
Love the video and will be glad to follow your channel! :) All the best!
Kuba Kardaś thank you and welcome
im crying how you handle this pieces in one hand :D
Salute. Love your in-depth Richard Mille reviews 💯💯💯
I remember William Messina saying watch collecting has become "more style over substance" and that it's more of "how much does it cost than what does it do"? But then again taste for watches like any other has always been subjective.
the wait time for RM11-03 is longer now lol, doesn't seem to stop which is good since I'm in the business
true
Alex Huang what’s your number Alex ,
I’m dealing with Richards too we can work maybe ,
Where are you from ?
Rolling into November 2021 and it ain't no bubble, yet. The prices are in the high $100k, and over $200k and $300k for these watches shown. I am not the expert on the market so I am sure it's more
Great Explaination, Always Brilliant! !!! Good work Roman
Making videos AND slaying invisible ninjas at the same time? Impressive.
Are you sure the RM 011 started that cheap? I was told the retail was 87k USD for the titanium in 2008. I obviously didn't pay that much since no one knew the brand back then and discounts were possible, but I'm curious if the store lied or if prices were that different across the country.
The RM63-01 actually has a pretty cool function based on a complicated chronograph mechanism. The RM16 also displays the date.
Richard Mille is a marketing genius..Charge outrageous prices and have a stable of the most popular names in a wide range of sports endorsing the product.
Don’t think so !!! RM is here to stay
If I were a billionaire, RM is probably the only high end watch maker that I wouldn't buy from. Just from the pictures and videos I've seen, I feel like any Grand Seiko outclasses RM in every way. If Invicta were to start making more square shaped watches, this is what they'd come up with. They just look cheap and gaudy to me
You don’t know anything about watches, RM has WAY better finishing than grand seiko. GS is extremely overrated it’s not even considered high end
@@GODOFLIQUOR I am not talking about the finishes, I'm talking about RM making gaudy products. Like I said, RM looks like the Invicta of luxury watches. GS may not be as high quality, technically speaking, but it makes up for it in taste and class many times over. I know it's all subjective, but that's what I think about it.
@@alecstrickland7182bro I dare that man to say one thing RM is better at than GS besides complications, I’ll give them that but anything else is not even close, this man’s capping outta his mind d riding
Love your videos...very interessting and special watches... make more videos like this one Roman.... keep up the good work ;))) much love from Albania
Erjon Durres thank you very much 🙏🏼
Thanks for your reply Roman, I'll take a look.
Great video, can you tell us whats on everybody’s desk, and what is a buble on your opnion
err... no mate...not EVERYBODY loves these watches...
Paddy
Great vid
Totally different dude without the goatee... good insight as usual
thanks keeping the beard :-)
Fantastic video, Roman! Thanks for this honest content.
Juan Ahrw thank you
Thanks Juan
Excellent video!!!
Dizzy hands is called so because of it’s complication. With the press of the button the hands go dizzy and run around the face in an odd fashion. It’s not called dizzy marks or dizzy numbers for the very same matter. If you had a watch on hands - you could do a bit of homework before filming, could you not?
you are correct, should have mentioned that, perhaps i will tape that watch again and show that functinality, thank you for the comment.
"fuck you money" I like that. Love it, good review
Great video and explanation on a fascinating watch company.
RM 16 also has the date.
Over hyped and over priced. Cant wait for the bubble to burst on this one.
still going pretty strong it will correct but not burst i think
“Can’t wait”..? Why, so that you can buy one after they burst?
@@RomanSharf one burst anytime soon but it most certainly will
@@SuperXshrimp No! Its to prove his point.
Still going strong
It’s so funny how you are saying how expensive they are 4 years ago just because you may have to pay retail…. Flash forward 4 years they are 5x retail and more
The Boss was and still Is. Great!!
good video great to know why RM costs this much.
Anyone know of any dealers in/around NC? I have wanted to just simply see RM's in person for a very long time now.
Will be worth pennyz
Great video, nicely explained!
Thanks Sam
Great video really enjoyed it..
Glad you enjoyed it, Tim.
By the way Audemars has a 40 % stake on RM !!! Just for your knowledge 😬
I'll stick with my $300 G-Shock. Better looking watch.
Great vid very knowledgeable 🐐
im still waiting for this bubble to burst so i can finally get one.
Hahahahaha same
You must be out of your mind to buy this cheap looking crap!
Damn good review
Byron Sutton thank you
splendid. video. u r richard mille of talking :P :P :P
Ahmed Raza thank you very much 🤓
I honestly think so. Before I spent close to $1,000,000 on a Richard Mille there's many other AP and Rolex watches I'd want. For instance that very rare gold black dial pre Daytona Rolex Bob Maron has would be one of them. I mean good for Richard Mille he's using the same formula that Supreme uses and it's making him rich but I don't think it's worthwhile, of substance, or will last. Vintage watches or brands with history are where it's at for me.
RM watches are definitely up there but it's definitely hard to say if their influence with persist. So far, people are loving this brand but these price points are definitely not for everyone. Rolex is undeniably a classic and you already know how I feel about AP 😝
@@RomanSharf I'm with you on the history and vintage though. People these days don't care about the history they need the latest flashy thing which I guess good for them. It's not for me as an enthusiast.
It's the Kings New clothes scenario
Great video. Even though they control supply, the brand seems more like a fad with these rich celebs and athletes hopping onto the wagon. Once it’s played out, this brand will drop like a stone. Time will tell.
I love this RM16
Thank you
Can you tell more about 2008 Rolex Patek bubble?
This is a G-Shock Version for the wealthy..
Mark my words 20 to 30 years from now Richard mille would be worth s***
AP doesn’t think so
A brand that is 10 years old cant compared with Patek Philippe for example.There is no way to have better true value than a patek.I remember the same craziness with the franck muller 15 years ago.He have some truly beautiful pieces but where he is now ?
Some millions on the table a Cassio do the same job for 30 bucs 🤣
Put a Rolex Sea-Dweller beside any of those and see why RM means Ridiculous Marketing.
If wal Mart came out with a watch and you guys
hype it up they would be worth the same price!!
Love Richard mille but i do love Jacob & co watches
Me too Paul
Do Richard Mills have a “100% satisfaction guaranteed” return policy? 🤣🤣🤣
Imagine going back to a Richard Mille store to return one of his watches!!!
I’m pretty sure you the one who has to pay to return the watch!
Id love to have one but id absolutely hate to pay for one 😭😭😭
How much do u think I can sell my RM 22? It is limited to 5 pieces.
paul cheang which one do you have?
Roman Sharf it's a black RM 22 aerodyne tourbillion limited to 5 pieces. Can I email you some photos?
Great video mate.. jusr please bring the beard back!!
Ok... RM watches seriously make me puke ... but great video 👍
Fascinating video!!!
Thanks Asad
you look 10 years younger :P
It's actually almost 20 years old
Benjamin Michael von Lichtenwald yep, being in my forties, I often still think that 1999 was like 7 years ago 😀
Roman Sharf your business is very impressive. You must have spent quite a penny for all these watches. Thanks a lot for supporting the Swiss watch industry!
Thank you for tuning in Benjamin
Called it
I know its a preference but......i cant imagine ANYONE who wanted to be taken seriously would want a rm. Apart from just wanting to let everyone know i have money like ppl who wear hublot, or more controversial....being sponsored for a free watch, i cant see anyone would pay that much for it. Watch looks like it come out from a cereal box....
bravo !!! we love you thanks !!!
Congratulation you got played.
Cool facts man.
Better off putting a watch strap on a giant diamond to let people know u have money to throw away. Ridiculous prices but the idiots are the buyers you can’t blame the seller for trying and succeeding 👏 at least with a Lange, Patek, Forsey you can understand the work, complications and finishes and for less.
that actually exists as well Jacob and Co :-), but in reality RM watchmaking is just as superb as that of the big boys you mentioned, but they are overpriced "a bit"
Well said. It's a success story Yes, but a shame for those those of us who build a collection on horological value vs wrist presence. I'm the one reaching for the Richard Lange pour le merite for 70k or a journe tourbillon for 100 instead of a sand blasted Rm10 or limited 11.. but damn don't I wish I had an 021 or 027-01 regardless of the price.
Colton Davis I could not agree more, but no worries most collectors today are still choosing to go with horological values yet toying with a possibility of picking up “wrist candy”
Will Dewitt be the next RM?
Hi Roman.
I've got a mate called Ricky Mills who's thinking of starting his own watch company.
Do you think it is a good idea or do you think he would get a cease and desist order from Richard Mille and them if he tries to go into direct competition? as his name sounds a bit the same.
One time we were out the back of Shoe Zone by the bins smokin a doobie and he was telling me what he wanted to do, but all he had at hand was a chocolate brownie and he made a model of one of his watches out of it and done the hands with the edge of a five pence coin and it looked pretty good and I could definitely see his vision.
Do you think he should persue his dream or just stay safe and keep his job at Starburger in Eltham?
Please let me know.
Thanks.
First thing I look for in a watch is legibility, so most RM’s fail.
"You'll not see twenty Mille's at a trade show", dude you've got that on your desk... GTFOOH
I have learned so much from you Roman. Thank you.
Thanks James