Mike Follett and Anders Lithner on The Six Sells Podcast

This is a must watch interview for anybody with a responsibility to plan and buy media. Mike Nicholson from Six Sells speaks to Mike Follett, CEO, at Lumen Research and Anders Lithner, CEO, at Brand Metrics.
Mike and Anders reveal the findings of the largest ever study into the links between human attention and memory.
The Six Sells Podcast is also available on Apple, Google, Spotify, Amazon Music and other platforms.
#attention #advertising #adtech #media #marketing