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Mike Nicholson at Six Sells
United Kingdom
Приєднався 4 січ 2019
The Six Sells Podcast is for people who work in marketing, advertising, media and adtech.
I'm the host, and I speak with leaders in their fields. There are over 80 audio episodes available on Apple, Google, Spotify, etc, but the video side of the podcast is relatively new, so please do subscribe if you enjoy watching these episodes! 🧡
We cover topics like marketing, advertising, and media, and have discussed behavioural science with Rory Sutherland at Ogilvy, retail media with Nick Ashley at Tesco, area-based marketing with Nigel Clarkson at TapTap Digital, and UK cinema with Karen Stacey, CEO, at Digital Cinema Media.
We also get insights from senior media agency leaders, including Jon Waite, MD at Havas Media Network, Kara Osbourne, CEO at UM London, Chloe Hawking, CEO at Kinesso, and many others.
Six Sells is a B2B communications company that works with senior leaders on their personable social content and communications. www.sixsells.co.uk
Please do subscribe! 🧡
I'm the host, and I speak with leaders in their fields. There are over 80 audio episodes available on Apple, Google, Spotify, etc, but the video side of the podcast is relatively new, so please do subscribe if you enjoy watching these episodes! 🧡
We cover topics like marketing, advertising, and media, and have discussed behavioural science with Rory Sutherland at Ogilvy, retail media with Nick Ashley at Tesco, area-based marketing with Nigel Clarkson at TapTap Digital, and UK cinema with Karen Stacey, CEO, at Digital Cinema Media.
We also get insights from senior media agency leaders, including Jon Waite, MD at Havas Media Network, Kara Osbourne, CEO at UM London, Chloe Hawking, CEO at Kinesso, and many others.
Six Sells is a B2B communications company that works with senior leaders on their personable social content and communications. www.sixsells.co.uk
Please do subscribe! 🧡
Andrew Tindall on The Six Sells Podcast - talking advertising effectiveness
Andrew Tindall, SVP Global Partnerships at System 1 Group, spoke to Mike Nicholson about all things advertising effectiveness recently.
As we move into the new year, Andrew talked through his top 10 suggestions for things CMO's might want to leave behind in 2024, which included the cost of dull advertising, inauthentic representation, and trial by social media when it comes to the effectiveness of TV ads.
The conversation was both entertaining and grounded in research - I hope you enjoy it!
#advertisingandmarketing #media #effectiveness #cmo #marketing #advertising #2025
As we move into the new year, Andrew talked through his top 10 suggestions for things CMO's might want to leave behind in 2024, which included the cost of dull advertising, inauthentic representation, and trial by social media when it comes to the effectiveness of TV ads.
The conversation was both entertaining and grounded in research - I hope you enjoy it!
#advertisingandmarketing #media #effectiveness #cmo #marketing #advertising #2025
Переглядів: 90
Відео
Fern Potter on The Six Sells Podcast - talking curation
Переглядів 516День тому
Fern Potter is the SVP of Strategy & Partnerships at Multilocal. In this episode of The Six Sells Podcast, we speak about programatic advertising, publisher revenue, adtech and of course, curation. What is it, who benefits and how? #advertising #adtech #curation #marketing #media
Lori Meakin on The Six Sells Podcast talking about gender equality
Переглядів 468Місяць тому
In her book, Lori asks the question: "How can we get past the gender wars and 'menemies' mindset, and build a world that works better for all of us?" Gender equality benefits everyone - men and women - but the current situation is harming us all. In this podcast, Lori and I tried to have an open conversation, guided by the research Lori has conducted. We felt it was important to be honest and o...
Nigel Clarkson on The Six Sells Podcast talks about area-based marketing and more
Переглядів 8432 місяці тому
The Six Sells Podcast is a show for people working in marketing, advertising, media and related technology - in this episode of The Six Sells Podcast I speak to Nigel Clarkson, CRO, at TapTap Digital. Nigel shares a Canadian inspired piece of career advice, a test and learn approach, the myths about location-based advertising, retail media, area-based marketing, contextual advertising, area-bas...
Mike Follett and Anders Lithner on The Six Sells Podcast
Переглядів 1863 місяці тому
This is a must watch interview for anybody with a responsibility to plan and buy media. Mike Nicholson from Six Sells speaks to Mike Follett, CEO, at Lumen Research and Anders Lithner, CEO, at Brand Metrics. Mike and Anders reveal the findings of the largest ever study into the links between human attention and memory. The Six Sells Podcast is also available on Apple, Google, Spotify, Amazon Mu...
Jon Walsh on The Six Sells Podcast
Переглядів 1803 місяці тому
Jon Walsh is the founder of jobsinadtech.com and the popular WhatsApp groups for the media, advertising and adtech industries. In this episode of The Six Sells Podcast, Jon talks to Mike about what he would like to start, continue and stop in the adtech world, gives advice for those currently looking for work, and he reveals if an 18 year old Jon would enter the adtech world today. #adtech #adv...
Stephen Jenkins on The Six Sells Podcast (GuestCam)
Переглядів 203 місяці тому
In this episode of The Six Sells Podcast. Mike Nicholson from Six Sells speaks with Stephen Jenkins, founder, at Too Many Dreams. The conversation covered a wide range of topics including media, music, mental health and marketing. #mentalhealthmatters #music #media #advertising #b2bmarketing ✴️✴️✴️✴️✴️✴️ The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives...
Tony Evans on The Six Sells Podcast
Переглядів 85 місяців тому
In this episode of The Six Sells Podcast, Mike Nicholson speaks with Tony Evans, a sports journalist of 25 years and former football editor at The Times. Topics range from the change in sport reporting, the power of the sports pages, football leaders and what we can learn plus much more. www.sixsells.co.uk
Lucy Alexander on The Six Sells Podcast (GuestCam)
Переглядів 456 місяців тому
Lucy Alexander on The Six Sells Podcast. In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells spoke with Lucy Alexander, Director of Insight & Analytics, at the Financial Times. Lucy began her career in 2009 at the Telegraph during the credit crunch, and has since worked at Channel 4, Burberry, and ASOS before joining the FT eight years ago. This episode touched upon many top...
Karen Stacey on The Six Sells Podcast (GuestCam)
Переглядів 366 місяців тому
I spoke with Karen Stacey, CEO, at Digital Cinema Media about all things cinema, cinema advertising and more. #cinema #cinematic #advertising #marketing #media
Alistair Hill on The Six Sells Podcast (GuestCam)
Переглядів 267 місяців тому
In this episode of The Six Sells Podcast, Mike Nicholson speaks with Alistair Hill, CEO, at On Device. This conversation is centred around modern brand lift measurement. Alistair and Mike talk about how brand advertising is an investment, not a cost, how advertising works passively, why brands should embrace media fragmentation, the magic in the media plan, and much more. #brand #advertisin...
Paul Wright on The Six Sells Podcast (GuestCam)
Переглядів 677 місяців тому
Paul Wright, Head of Uber Advertising, UK and Eire, speaks to Mike Nicholson at Six Sells about a wide range of topics that include: - Working media agency side - Selling to media agencies - The Uber Advertising team - Advertising strategy - Media moments In between all of that, there are so many pearls of wisdom that will help you become better at your jobs. #uber #advertising #marketing #media
Chloe Hawking on The Six Sells Podcast (GuestCam)
Переглядів 827 місяців тому
Chloe Hawking, CEO at Kinesso, spoke to Mike Nicholson on The Six Sells Podcast recently about: • The changing agency and client relationship, including roles and renumeration. • MFA sites, a definition and their place in digital marketing. • The agency CEO role, future trends and adapting to industry changes. • The use of AI in marketing • Retail media and lots more. #advertising #media #uk #d...
Chloe Hawking on The Six Sells Podcast
Переглядів 78 місяців тому
Coming soon to The Six Sells Podcast. Chloe Hawking, CEO at Kinesso talks about the misconception that is holding brands back in the retail media space. #brands #mediaagency #advertising #retailmedia
Kara Osborne on The Six Sells Podcast (GuestCam)
Переглядів 348 місяців тому
In episode #77 of The Six Sells Podcast, Mike Nicholson talks to Kara Osborne, CEO at UM London. The conversation was wide ranging, starting from Kara's early career at GM Motors and the early days of big data right up to the future of AI. Some of the topics covered include: Hear the story of how Kara interviewed for and accepted a top marketing job on the same day! The early days of big data a...
Jon Waite on The Six Sells Podcast (GuestCam)
Переглядів 599 місяців тому
Jon Waite on The Six Sells Podcast (GuestCam)
Joy Dean on The Six Sells Podcast (GuestCam)
Переглядів 489 місяців тому
Joy Dean on The Six Sells Podcast (GuestCam)
Nick Ashley from Tesco talking about the effectiveness of retail media
Переглядів 249 місяців тому
Nick Ashley from Tesco talking about the effectiveness of retail media
Retail Media is increasingly becoming full-funnel (2024)
Переглядів 1510 місяців тому
Retail Media is increasingly becoming full-funnel (2024)
Organic content + paid ads is 'a no brainer'
Переглядів 910 місяців тому
Organic content paid ads is 'a no brainer'
Nick Ashley on The Six Sells Podcast (GuestCam)
Переглядів 15910 місяців тому
Nick Ashley on The Six Sells Podcast (GuestCam)
Influencer delivers 'across the funnel equally' - Tom Sweeney, VP Influencer, at Brainlabs
Переглядів 1710 місяців тому
Influencer delivers 'across the funnel equally' - Tom Sweeney, VP Influencer, at Brainlabs
Influencer delivers 'tangible business results' - Tom Sweeney, VP Influencer, at Brainlabs
Переглядів 1310 місяців тому
Influencer delivers 'tangible business results' - Tom Sweeney, VP Influencer, at Brainlabs
Are you struggling to make progress?
Переглядів 8011 місяців тому
Are you struggling to make progress?
Organic + Paid influencer marketing in 2024
Переглядів 811 місяців тому
Organic Paid influencer marketing in 2024
How to win on LinkedIn in 2024 (B2B)
Переглядів 9711 місяців тому
How to win on LinkedIn in 2024 (B2B)
Inspirational founder story - John Kearon of system1
Переглядів 1911 місяців тому
Inspirational founder story - John Kearon of system1
How to optimise your LinkedIn profile for business use
Переглядів 80Рік тому
How to optimise your LinkedIn profile for business use