Xbox's Exclusive Problem
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- Опубліковано 16 чер 2024
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00:00 Intro
02:03 Original Xbox Era
05:40 No Exclusives, so now what?
07:26 Xbox 360 Era
14:24 Xbox One Era
22:39 Activision Blizzard Deal
25:35 Xbox Game Pass & Xbox Series X/S
On the 18th January 2022, Microsoft announced a deal worth almost $70 billion to purchase triple A game juggernaut Activision Blizzard. The deal sent shockwaves throughout the gaming community as people realized that this meant Xbox would now own Crash Bandicoot which really doesn’t feel right but it also sent shockwaves throughout market regulators most notably the FTC, who within a few months, announced their attempt to entirely block a deal that they felt would lead to a full on market monopoly. Before they knew it, Microsoft was sent down a rabbit hole of appeal after appeal, bringing executives from all across the industry into an all out corporate war between Microsoft and market regulators that despite some false alarms, took almost 2 years to finally slow down.
It’s easy to see why you’d want to buy Activision Blizzard; They own an amount of IP that rivals that of Nintendo, some of which not only make billions of dollars a year but are some of the most valuable IP in human history, but the amount of effort and legal battles that were put into securing the Activision Blizzard deal takes on an entirely new meaning when you analyze the company that managed to close said deal. Microsoft, or specifically in this case, Xbox.
Xbox has been throwing large swaths of money at every corner of the industry for the past few years now, and this purchase of Activision Blizzard is just the most recent and by far the biggest manifestation of Xbox’s attempts to fight their way to icon status. But despite popular sentiment online, these attempts are not a practice fueled by corporate greed nor are they a valiant donation to increase the quality and funding of other studio’s games, but rather it's all an attempt to fix an exclusive problem that Xbox started its life off with.
This video will explore the history of Xbox's relationship with Console Exclusive Games, how that has affected their status in the present day, and their attempts to bring themselves into the future with a Subscription Service.
3D Model credits where applicable:
"Xbox Series X Free 3D Model" (skfb.ly/6WWB8) by sm_sahil is licensed under Creative Commons Attribution (creativecommons.org/licenses/b....
"Crash Bandicoot (Crash 4 it's about time)" (skfb.ly/6YTPx) by MatiasH290 is licensed under Creative Commons Attribution (creativecommons.org/licenses/b.... - Ігри
First
Careful mate, commenting this on your own video is bound to attract some crazy dude that will hack you, post your next video for you and comment "first", just to be that guy.
Just saying.
Also great video :D
I just want to ask you; why do you choose a 3D snowman as your avatar? I mean, do you love Frosty, and don’t worry I’m already a subscriber!
bro microsoft get money from pcs because they own windows
Good video. Well researched and entertaining.
You sound like a Sony Pony dude
"Don Mattrick... one of the smartest people in the tech industry". That made me laugh. I saw an interview with him and he still thinks he did the right thing by Xbox. It was breathtaking
Do you remember where? That sounds hilarious.
He kinda did, the Xbox One was simply ahead of the game.
Are you serious? Everything he said is a reality across the board.
I think the industry owes him an apology tbh
@@ReaperCetthe problem is what he touts wasn’t the reality back then, he was about half a decade too early atleast, and that led to the Xbox one being out at a disadvantage from the start that they never really recovered from leaving the ps4 much more successful
@@cavemanbuddyolpalwhat did he say?
Calling the Wii a failure is crazy, but in this context, you are completely correct. Very interesting.
It wasn't a monetary failure. Far from it, in fact, but was it a failure in maintaining retention amongst the 100 million people that bought it? Absolutely.
@@Ardrid_well I STILL play my wii, played it this week actually
@@Ardrid_the casual market maybe but there were still a ton of people who bought a lot of the good games for the system.
“He’s out of line… but he’s right.”
@@Ardrid_Most people I know still have their wii and actively play it. so I don't know what you're on about here. And most everyone I know are casual gamers at best.
I imagine Microsoft will find a way to build affordable-ish xboxes at net-zero cost and simply market them as "the most simple and affordable way to access gamepass". Kinda like what Steam Machines tried to do for Steam.
I can see that too, yeah.
hey, you're the vs saxton hale programmer, am i right?
The problem with that is that console generations come out in 5+ year intervals. Halfway during that time PC graphics cards basically get better and the previous generations get cheaper and ultimately offer better value for cheaper pricing. I mean if you find the right deal. You can get a laptop with a 3080 for around 1000 dollars. And I know everyone says that's expensive, but when you consider that you double down by having a computer and console in 1, its generally cheaper.
A google search shows the average person spends around 600 to 700 dollars on laptops. That plus a 500 dollar xbox is 11-12 hundred dollars combined. I got a gaming laptop worth 1900 down to 1200 just through july 4th deals and it has 1tb SSD and 3080. Its honestly hard to argue for an xbox when being smart can get you a device that performs way better, and is upgradable.
@@AnikethBandinot fully into the market anymore but it even seems that starter and mid range pc build prices have been dropping and becoming more affordable again.
I feel like it more be they attempt to push cloud gaming going forward, and people will merely own things like Roku or other streaming style devices and you just game off that.
Its downfall however would be that places like the US the internet isn't really at that level where it could support that.
Or they introduce new technology to make internet faster and more affordable without having to replace hardware.
"If you can't beat them, buy them." - Phil Spencer probably
If you can buy them, you beat them already, so?
@@bearpoop720💀
@@bearpoop720it’s like if you can’t beat someone in a boxing match so you decide to shoot them out back after. Are you technically the victor? Yes. Did you have to use outside means that the other didn’t have? Also yes
The reason games were exclusive to the PS2 wasn't only because the PS2 was popular in the US (mostly because it played DVDs), but also because it was the main console choice to develop and play games in Japan since most studios were also Japanese, like Square Enix, Atlus, Capcom, Konami, etc.
It was that way in Japan because the original Xbox performed horribly there, as has every single Xbox console that has come into existence. So I think the logic can be applied to the Japanese market too. But I get what you're saying, Japanese companies generally prefer working with other Japanese companies rather than foreign ones.
Even though Devil's Third was meh, it blew my mind that Microsoft declined the one Japanese designer, who strongly favored Xbox over PlayStation, because the game didn't support the Kinect. Good ol' Don Mattrick.
@@MerlautZonenot sure that would happen now. That was under previous leadership
Love how trash station is going under:)
@@frankciscovelazquez1155 PlayStation is going nowhere. They have won 4 generations of consoles and selling games. They are not going to disappear. XBOX also has not done great. They have momentum but they are still lagging behing first partyt games at this time.
This person ignoring Morrowind the second best selling game on the original Xbox only after Combat Evolved is insane.
Lack of fact checking and allowing personal biases to creep in will do that.
@@afropovic Or just didn't really have much interest in Morrowind idk I like Morrowind but why do you fans of it have to jerk it off whenever you think it might be relevant like he didn't mention KoTOR either (unless I zoned out and missed something) maybe he's just not into RPGs it ain't that deep 💀
@@eileen7072yeah I never thought morrowind was good
Microsoft’s approach has a lot of similarities to Disney IMO. More of an exercise in dull profitability optimization prioritized over enjoyment.
when did MS arsefuk star wars to death?
Nintendo is the Disney of video games. Prices are a complete ripoff for childish content
@@GoodfellasX21Grrr Nintendo is for kids, Call of Duty is mature ggwz noobss grrrrr
At least Xbox cares about it’s gamers (most of the time)
@@LeoGaming55 Nah, if you want people who cares about gamers, Larian studios and New Blood Interactive is a good example, plus they have both something in common, which is no publisher attached to them.
A little correction at 24:48, Steam is not a monopoly it is a market leader which looks similar to a monopoly but is actually very different. People don't go to Steam because it is the only option, they go to Steam because it is the best option. Epic Games Store tried to upset Steam's marketshare but failed because they didn't offer a better platorm than Steam and instead used exclusives to bring more users to them which was unsuccessful as players just waited till those exclusives launched on Steam.
To be fair most of the PC games are exclusive on Steam so if you want to buy some games on PC you have to install Steam which is what most people are doing.
@@mordecaiandthekobokerzDave Oshry the CEO of New Blood already tried putting theit games on EGS and Epic outright REFUSES because they want the "recent" games.
Lol you don't understand thats what MONOPOLY is. Its control of a market, the circumstances don't matter, it's still a monopoly. Also to add my two cents, every monopoly falls and I sense steam going that way soon possibly, if competition doesn't arise soon we could see a pirating boom similar to the music pirating era, which I think I will happen anyway as all companies in the gaming field are pushing their luck too much. It's the cycle of life, rise to power, crumble to ashes.
I hate subscription services, in the end, I do own nothing. I prefer to buy indies on Steam than the 10 dollars on Gamepass...
sega entrance in the market was not easy either, nintendo had an exclusivity deal with game developers/publishers and distribution channels (the biggest toy distributors had an deal with nintendo that they either sold their console or no console at all and since 60% of their sales came from nintendo consoles, they refused to give a try to anything else)
Yes but SEGA has Sonic. Has Alex kid, Jas Toy story and Jurassic Park has tones of AAA game titles that blow Nitendo of the water.
15 years now xbox present to us Halo Gears of war and horizon
It was ultimately Sony that kicked Sega out of the market not Nintendo
by securing third party deals with game developers so that they only come on the PS1, games like Resident evil 1 and 2, Metal Gear Solid,Crash, Tekken 3 and also timed exclusives like Spiderman
There's an old story where Shinji Mikami was talking with Nintendo and Microsoft to figure out where to release RE4. He had a meeting with the Xbox team and he asked what was Xbox's vision for gaming as Nintendo saw games as toys and Sony saw games as movies. The Xbox team couldn't give him a satisfactory answer so RE4 launched on the GameCube. I think Xbox still wouldn't be able to answer that question definitively because providing games as a subscription service is a business vision and not necessarily a creative vision.
That's interesting, never heard that story before. Xbox do sound like the kind of company to be more business minded than Sony or Nintendo. They were founded by a trillion dollar tech conglomerate that focused on commercial software and operating systems, which I guess would give them a more "technical" approach to games rather than a creative approach.
Still, that's not necessarily a bad thing; Xbox Game Pass seems to be doing fine as of now precisely because of that more technical mindset, but it still remains to be seen if that momentum can be carried forward into the future, and it may be for the reasons you mentioned.
imo Xbox sees games as shared experiences, ie multiplayer.
@@j03T3XAz yeah then why starfield doesn't have online functionality ?
@@Ardrid_except gamepass is anti consumer taking away the say and influence away from consumers , what incentive do they have to do better when people keep giving them money monthly regardless of they output
@@Ardrid_I think I heard it in a Matt McMuscles video about RE4. Although apparently the Xbox executive who encountered Miami that day did have a response to that but I'm guessing because of the language barrier they completely failed to get it across.
As an Xbox fan I think Microsoft should stop buying publishers/studios and focus on quality control. That right there would fix all of your issues. A good quality game could not be denied.
They are not capable of quality control. Redfall already got a double-digit higher score internally. That says it all.
nope xbox and real '' gamers '' want phil spencer to have everything
Exactly, if Microsoft spent all of this money on quality control for halo infinite, redfall and starfield maybe they would have exclusives worth buying a console over
Why do you think they care about quality control , they gamepass numbers keeping going up regardless , there's no incentive to do better while that is the case
Gamepass means you can't vote with your wallet unless you cancel it and no one's cancelling for a few bad games , thats market manipulation in effect for you , that's gullible people being tricked with a cheap price and online rhetoric
@@weplayvrgames you know they losing money with gamepass despite how many time phil spence said gamepass sold like a hot cakes it will be inevitable they will increase the price of game pass to whopping 60/70$ in the future
This is the issue with Xbox. They have money but don't know what to do. When you have infinite resources you tend do do bad things with them. It feels like they don't want to get involved with what they make. They just throw money at the problem until it gets fixed. This is, to me, why they are messing up again and again. They don't know where they are going. They don't have a vision. It reminds me of something from AC6 where Rusty speaks to the player saying "A great power without purpose is dangerous". This is xbox. They have a great power because of Microsoft but they don't know what to do. So they buy things, probably make the experience for everyone else worse due to that
It is just reckless hoping that money will fix their problems. That may be more true to an extent in the commercial software business Microsoft are most known for, but in a creative field like games money is just one part of the puzzle that Xbox haven't cracked yet.
@Ardrid_ with 20 years in the business, it's difficult to think they ever will crack it
@@Ardrid_I mean this statement can also apply for Sony, they were in the gold era with PS1, PS2 and PS4 but they didn't take any advantage aside from the position on the market, now that they lost Call of duty they're in struggle to survive.
@@akeemnereida6119 What do you have in mind when you say Sony "didn't take any advantage"?
Now that they lost Call of Duty, it's time to revive a dormant FPS IP or create a new one.
@@fungusFetus with the amount of studios that they own now, Microsoft have NO excuses. If these studios don't produce good games on a consistent basis, then Microsoft is simply incompetent.
My Xbox swayed me to switch almost entirely over to PC due to the limit in performance, frames/graphics.
I think what Xbox did was actually genius especially if they push for all these studios they’ve acquired to build a passion project rather than something’s that’s going to rake in sales. Considering on all the money they’ve spent I’d assume they’re going to play it safe for the next 6/8 years
Playstation fanboys have been shaming Xbox for going more and more to PC...
@@nicholasdelaney1407 i don't get why, PC can play every xbox game, eventually every PS game, and has literally decades of backwards compatibility. there is zero competition
I have nostalgia for how bad the announcement of the Xbone was.
sony also bought out studios, its unfair to say microsoft only do it... sony bought Psygnosis, Naughty dog, insomiac, sucker punch, house marque, nixxes, santa monica, bungie, disruption games, Incognito Entertainment, Guerrilla Games, Zipper Interactive, Sigil Games Online, Evolution Studios, Bigbig Studios, Media Molecule, Gaikai, Plumbee, Firesprite, Fabrik Games, Bluepoint Games, Lasengle, Haven Studios, Savage Game Studios, Firewalk Studios
The difference between the two is intent
PlayStation has bought tons of studios over the years, even more than Microsoft honestly, but the difference is that the vast majority of the studios PlayStation has bought were already established studios on PlayStation platforms that people could swear were already first party; Psygnosis, Naughty Dog, Guerilla Games, Sucker Punch, Insomniac, Media Molecule, Bluepoint, all of these studios before purchase had a significant legacy almost exclusively on PlayStation with games that people tie to those platforms mentally. The intent on purchasing these studios in this case then from PlayStation's perspective, is to reinforce that legacy by making sure these studios that have built up their portfolios primarily on PlayStation platforms, stay on PlayStation platforms, making sure that these games that aren't technically PlayStation owned but most people could confuse them to be, actually are PlayStation owned. Of course there are outliers like Bungie, but the vast majority of PlayStations purchases over the years have been of the type I just mentioned.
Xbox, on the other hand, have instead looked outward from their own platform to get exclusives; Activision Blizzard, Obsidian, Ninja Theory, Double Fine, Compulsion, Mojang, most of the studios bought by them have had legacies either partly on Xbox or on entirely different platforms to Xbox (Crash Bandicoot used to be associated with PlayStation so hard he was literally the main character in many ads for the PS1). The only major player I can think of that Microsoft has purchased whilst having a significant legacy on Xbox is Bethesda. The Elder Scrolls III: Morrowind released exclusively on PC and the OG Xbox, never coming out on GameCube or PS2, and that partnership with Xbox has been a tightknit one ever since then, so it makes sense why Xbox would buy Bethesda.
So yes, its unfair to say Xbox is the only major company buying up major studios left and right, but what I find more valuable is to analyze the intent behind these purchases, as it gives an insight into what their strategy is, and what we might see from them going forward.
Exactly this video feels very Sony Pony
@@parkerburrus289Hardly. It's pretty much incomparable when you look at what Sony does with the studios they acquire, compared to Xbox. Sony supports and lifts those underneath them up, creating success, innovation and quality in spades. Pretty much EVERY game released with the PlayStation Studios logo on it has been an ABSOLUTE BANGER. PlayStation Studios logo is becoming synonymous with the "Nintendo Seal of Quality".
Then look at Xbox and something like Redfall, which is ALSO a huge stain on their child, Bethesda. That game was so bad the developers at Arkane didn't want to work on it and a lot of them outright left. Even worse the game was outright BAD, and comes at an especially unfortunate time for them, when they needed a W more than ever....
Hence all the hype and build up for THE XBOX/BETHESDA titles of ALL titles - Starfield... Which I hopefully don't have to break down why it just ISNT on the level of NextGen games and premium titles that Sony AND Nintendo offer. It was deemed a commercial success and most likely was but I would argue not due to it's quality. Instead it is due to the fact that they were able to leverage what loyalty and hype was left for their brand and modern offerings, which in turn, left most ppl feeling burned out or utterly disappointed by the lackluster, half-assed approach that Xbox is CHOOSING and has BEEN choosing to take, for FAR TOO LONG 😮💨🤷👎👎.
I love video games at the end of the day and want Xbox to succeed because I believe that will create better competition for Sony and Nintendo, which will in turn lead to higher standards of quality and innovation.
I BELIEVED in Starfield so much that I preordered the ultimate edition and LOST that $100 imo. On top of that I didn't even own an Xbox....so I went and bought a PC 😂 but that gave me access to GamePass, which to be fair i could have just got GamePass on my Samsung TV (which is awesome).
.... SOO, before you try and say I'm just a "Sony Pony", just know that doesn't really work here. And if anything, if you haven't experienced the NextGen offerings that PS5 has to offer, I recommend you do so ASAP!! I never expected video games to have come as far as they have, considering I was born on 90 and had an original Nintendo....but OMFG they are SOO amazing in this modern day, and they look only to be getting better with upcoming titles such as Dragons Dogma 2 and Black Myth Wukong. Jesus Christ those games look STUNNING
@@Ardrid_ And there is another difference. Sony bought individual companies. Microsoft bought entire holding companies. Microsoft could've bought Bethesda from Zenimax but they bought Zenimax as a whole, then went and bought ABK.
If Sony did an equivalent move it would be something like them acquiring Square-Enix.
@@Ardrid_This is pretty lacking on proper research, we can argue the same for Zenimax and ABK being something Sony would also do if given thevopportunity.
I can agree with multiple points on this video but the truth is that both Sony and Microsoft would make the same moves with the resources if given.
The issue is that the previous head of PS division left the company in such a termoil most projects have been canned, Bungie is about to be taken over by a hostile takeover by Sony and most life service push has been wasted.
In this manner Xbox has actually managed their ecosystem better, making money flow cpnstantly and off setting losses by expanding the market.
I mean lets be honest, on both platforms the most played are 3rd party games, which is also why the perks linked to PS Plus and Gamepass are both important.
Saying Halo CE was the only exclusive on the OG XB is beyond insane to me. Just to name a few titles on two feets:
- Splinter Cell
- Half Life 2
- Conker
- Ninja Gaiden
- Dead or Alive 3/2 ultimate
- Rainbow Six 3 (with online mp!)
- Forza Motorsport
- Mech Assault
- Project Gotham
- Deus Ex IW
- Brute Force
- Oddworld Munch Odyssey
- Panzer Dragoon Orta (which you at least mentioned, although as niche, but it's considered a cult classic for a reason)
- Morrowind
- Fable
- Shenmue 2
- Otogi
- Jade Empire
And I'm sure I am forgetting some other pearls here. Point is, just Halo? You sure buddy? A bit onesided, aren't we? 😅
That's not to say MS doesn't has issues with their line-up on SX. Cause they do! It's a lot better compared to the abysmal releases of the eight gen on the Xone and near the end of the X360 era, but they have both a quality and GAAS problem right now.
There's a lot to criticize about modern XBox, I've got an issue however if we try to spin the same discourse on any sixth gen console. The exclusives on all three platforms back then are timeless classics now. There was no wrong answer, games were diverse, made with a lot of passion and were most importantly fun to play. That's true for GC, PS2 and especially OG XB imho.
Don’t forget Star Wars Knights of the Old Republic that was only on Xbox
@@Seth655and star wars republic commando
Microsoft now has an a plethora of studios, and someone who has been gaming most of my life knows that it takes time to make great games. Unfortunately Xbox gamers are going to have to wait another 5/6 years to see those games. Now when those years have passed and things are still the same, then you’re just a damn fool for purchasing anything Xbox related…
except, that was what they said 5-6 years ago, and 5-6 years before that, ever since the launch of the xbox one a decade ago. I'm kinda tired of hearing, "It will take 3-6 years for good games to come out when it's been 3-6 years since I first heard that excuse. This year microsoft has had 4 first prty games that werew meh or a disaster, they have exclusives just not worth it.
redfall, utter disaster.
starfield, depending on who you ask greatest game ever, or complete disaster most being in the meh catagory.
call of duty modern warfare 3, complete failure, bad,dlc priced as full game, no one seems to want.
forza motorsports buggy, missing features, bad features and such.
Your a damn fool for thinking I'm switching to a inferior Playstation. I don't want to play those stupid cinematic games, and I play less exclusives than non exclusive games, so I won't care about them.
@@wolfwing1Your making an excuse for Forza,but whatever, and MW3 is not xbox exclusive.
@@wolfwing1 I agree with everything you just said, reasons why I never owned an Xbox…. But they do have studios now that are capable of pushing out great games… and as a gamer, who loves to game. I’ll be waiting to see if that ever happens, because I would love to play on something other than PlayStation, because I am not a fan of Nintendo.
The problem is, is that Microsofts biggest studios were just bought, they didn't build them from the ground up like sony and Nintendo have done, it's greed and Crony capitalism at its worst, monopolies, buyouts and mergers should be against the law, the point of capitalism is to allow companies to compete, and companies who offer both the highest quality and at the most affordable price rise to the top, but when you allow greedy companies to create monopolies with buyouts and mergers it completely defeats the purpose of capitalism, capitalism can be a beautiful thing when it works but it needs to be regulated
I don’t think Microsoft ever planed Xbox to be a success. I think it’s always was a a way to get gamers over to Windows and it that way they succeeded.
I think they just did the same thing many companies were doing back in the day, trying to get in the games industry, because it was growing fast and making a lot of money, basically cashgrab mentality, smae thing Phillips did back in the day for example, but Xbox was a huge success, their cashgrab mentality product actually worked, even though it failed with many other companies like Phillips.
I guess that plan back fired because people are getting tired of Microsoft's bullshit with Windows 11. Thankfully Valve is helping out the Linux gaming community, so we might get better compatibility in the future when Windows 10 is officially EOL'd. Maybe by then developers will start making native Linux ports.
@@groidcel Next year they'll releae Windows 12, if it sucks, lots of people will switch to linux, because 11 already sucks, and 10 will end support in 2025.
Nah, they tried and failed
They’re on plan Z now
@@banjo9158Linux sucks to me
Nice cherry-picking information to make your argument seem more accurate.
So...
Original Xbox with 24 million was a failure...while GameCube with 21 million consoles sold was a success?
What?
The gamecube was the better console. Compare game libraries it not even close.
Xbox doesn’t have “exclusives” you can play any “exclusive” on PC unlike other companies like Nintendo and Sony
You completely missed Gears of War.
I would say, as a pc and xsx owner, that one does not devaluate another. After all, you pay for one subscription and can choose where you prefer to play, there’s cross-saves, backwards compatibility, physical copies of games, and ofc you can play your xbox comfortably on your living room while your pc remains in another room. So it definitely is a great idea to own both, at least I’m having a great time with both!
This! I'm tired of hearing people say that "there's no point in Xbox if you have a dedicated gaming PC". Perhaps not for everyone, but I owned a gaming PC and still bought an Xbox Series X over a PS5 and I've enjoyed the experience.
I just wasn't interested in any of Sony's exclusives and I like the fact that Xbox and PC/Windows share more things as you mentioned (same subscription, same cloud saves/sync, xbox play anywhere gives you the game on both with one purchase etc.)
I hate this era of not owning games.
I also want to add a clarification to something you said. Phil Spencer said the subscriptions plateaued on console, but in general. Which is why they’re making such a strong push onto PC and Mobile. If Xbox has millions of subscribers on platforms other than console, their ecosystem will become so profitable since they no longer will have created a revenue vector that doesn’t have the immediate subsidy of the console. I doubt many gamers buy 2-3 triple AAA games a year but with gamepass ultimate you monetize each consumer as if that’s the case. Their rate of growth will have to continue like you said in the video but that’s their current strategy as we’ve seen with the pc and mobile aggressiveness
I think what Xbox underestimate is the value proposition of games. For a lot of gamers buying a game and keeping it is worth it and I don't see that changing. You get a lot of entertainment and immersion from a game. Compared to the music/media streaming services which consumers mostly pump and dump.
@@iluvmusicqwe yes but that’s why they offer both transaction models. There’s no game exclusive to gamepass that isn’t also available to buy from their storefronts. They’ve repeated multiple times that they’re about maintaining consumer choice.
@@iluvmusicqwe I can go out to the street and make a survey, about 95% of the people will most likely disagree but then again. Its not to say theres no value there.
@@iluvmusicqwemost people are perfectly happy in abandoning their ownership rights in exchange for minor conveniences or a Netflix like catalog of games from which they’ll play like 2-3 games a year. I really hate where console gaming is going in general with digital only consoles and subscriptions looking like the future.
In the video he said GamePass currently brings in $300M/month in revenue, but Blizz/Activision deal costs $70B. That would take nearly 17.5 years to see any kind of return on that acquisition alone, let alone development costs, etc. It doesn't financially seem they will come out on top, or if they do it will take decades.
There's also the possibility they pull a Halo and future games suck much more than previous entries, in which case they may further devalue their games and studios.
They have stated multiple times that the primary reason they purchased activision was to break into the mobile market. You're totally overlooking that revenue stream, which is the primary reason they made the purchase.
It’s Microsoft, they are the richest tech company in the world. They can front the capital
I don’t think they bought blizzard/activision on just for gamepass, you need to remember that microsoft also owns windows, xbox consoles, office 365, and bunch of enterprise/business stuff, I think it’ll take 5 years max to regain that lol
Thats not how acquisitions work, it was money in the bank, they don't need to make it back as they bought an asset that is now valued at that amount and possibly more in the future.
The Xbox One reveal transcended a simple big tech blunder, it created a theatrical play, Angry Joe giving one of the most legendary impassioned speeches on UA-cam, gaming personalities diggin in to the grime and having their own shred of flesh and being ambassadors as to why they shouldn't buy a Xbox One and the entire gaming community delivering one of the biggest unified online beatdowns that even Fallout 76 or No Man's Sky launch couldn't even hold to.
To this day I STILL watch back the rants and reactions, it's like something you'd build a monument to in a museum as a landmark to that point in history.
I was honestly thinking of putting that Angry Joe reaction in the video somewhere since I think its somewhat historically significant to the story, but couldn't find a way to put it in. Legendary moment though
Angry joe rant was soo good😂
@@Ardrid_really as clever as yo you are you couldn't find a way
Bro couldn't of downplayed Xbox & painted himself more of a Sony fan boy if he tried
Bless Phil Spencer for trying to save Xbox’s reputation, but it’s clear that the damage has already been done. Thanks Kinect.
BIG ASS RAMBLING below, I just love the discussion.
I feel like there is more/worst problems than Exclusives but at the same time I feel like Xbox wouldn't be on this position they are in if they "just" made good games. I think is also because their strategy still needs something more drastic.
Playstation fumbled with the PS3 and made a comeback with the PS4 using the strategy everyone now thinks is the standard: Making High-Quality AAA exclusives every year, just look at TGA. Their games being on TGA obviously don't mean they are better than the others, but they are there constantly and it's the presence that matters, a presence that is hard to ignore.
Nintendo fumbled with the Wii U and made a comeback with the Switch. The fact that Nintendo Switch is still the only MAIN portable console still baffles me. But it's not just the console, the exclusives like Mario Odissey, Zelda BOTW, Smash Bros and Pokemon still helped the console a lot of course. I just don't think that the Switch would be a success without exclusives because it's pretty weak and it lacks many mainstream games.
Xbox fumbled with the Xbox One... and they're still trying to recover. Xbox Game Pass is their main strategy but it lacks... something. I thought exclusives weren't the main problem because, well they are buying all these studios exactly to put their games on Game Pass as you pointed out, but it's not really working... in a way. The thing is: I think Xbox now is more of a Third Party platform than First Party, their strategy is Quantity over Quality, just put more and more games on Game Pass and that's it. It's definitely the strategy that is the most weird for us because the focus it's not the value of the console but the service instead, especially because Game Pass and most Xbox games are also on PC. Because of this Xbox have a much smaller presence than Playstation and Nintendo.
I think there are two routes Xbox can go:
Xbox is going to become a company more similar to Valve or Epic and focus specifically on Cloud Gaming. As you pointed out in the video, I also DEFINITELY think Xbox is going to stop making consoles at some point. They are not just investing on Game Pass but also investing heavily on XCloud, Cloud Gaming. I think this is a slightly more possible route because of how things are now and also because of Phill Spencer, he is always talking about gaming being accessible to everyone and I always felt like he underestimates the importance of exclusives, especially after the podcast episode, before the release of Starfield, where he says that even if Starfield was 11/10 it would still not make Xbox sell more than Playstation.
The second route of course:
Xbox just starts making some actual good games, Starfield, even if controversial, was a success and I remember that a lot of people bought the console because of it, so that may make Phill see that exclusives matter.
As someone that have Xbox One since 2017, every year felt like "THE YEAR OF XBOX"... and them they fuck it up again and again. Now, Im REALLY hesitant to say that 2024 is going to be that year but... oh well. The games for now are: Avowed (Obsidian), Clockwork Revolution(InXile), South of Midnight(Compulsion Games) and lastly but not least: Fable (Playground Games), which(COPIUM) gives me Horizon vibes because Guerrila only made Killzone and them they made Horizon which was a Success; Playground only made Forza and now they are giving their shot on Fable so MAYBE it's a sign?(copium again).
sorry for english errors
Edit: A little late but... They fumbled AGAIN... WHAT THE FUCK. Im jumping out of the boat boys. Fuck Microsoft. At least they helped me make my mind: Im going to migrate to PC.
Don't be sorry, your English is better than most. And I completely agree with you.
Its more then likely copium but give me some cause I neeeeeed that got level fable immediately
I think 2024 will be a good year for Xbox, not their BEST year, but a good one. Stalker 2, Hellblade 2, Avowed is a pretty solid lineup ngl. And clockwork revolution is probably a 2025-2026 game, but I’m willing to wait because it looks genuinely incredible!
And I hope Fable is good as well but it’s too far off to say…I just hope at the game awards we see some news on maybe the next doom or that rumoured unannounced Xbox title (probably Gears 6). And I definitely wanna see more of that Indiana Jones game by Machine Games, now that would be incredible. Fingers crossed.
As a hater of xbox until recently next year will definitely be good and even better than this year. they already have 4 first party games releasing 2024 and all of them seems to be really good.
I remember people making mock-up Xbox smash bros clones like an Xbox all stars type thing and they were also so funny to me cause of the amount of weird obscure picks there were just to make a semi decently sized roster. People had to REACH really hard to make it seem that Xbox had all these characters but the funny thing is that by now they don’t even own half of them anymore or at least aren’t associated with xbox anymore. Case in point Ryu hayabusa and Blinx the cat and maybe Mechassault
They bought rareware and did fuck all with them. They ruined banjo and I’ll never forgive them for it.
I like to see that splatoon is noticed just as much as jump man and Zelda.
*Mario
my entire childhood (somewhere between 2011ish and 2016ish) is almost exclusively ps3 and Wii, and they’re both great consoles! But you’re not wrong.
whoa, i stumbled upon a hidden gem here, your editing and the way you set the mood with classical music is very refreshing man, a happy sub here
I think now that Xbox owns Activision they should make a StarCraft game that follows the Space Marines and make it in the vein of Warhammer 40K Space Marine or Gears of War.
Microsoft has always had such a terrible handling of IPs. The only reason they bought Rare was because they thought they were getting Donkey Kong only to find out too late that Rare didn't own Donkey Kong and haven't put much effort into the IPs that Rare actually owned. Hell they tried to buy Nintendo once only to be laughed out the room.
Can't be a monopoly if u don't own 75% of the gaming market..its a baseless argument
The original xbox had an amazing library of exclusives, many of which you missed. I bought it and a Gamecube as my first adult owned consoles around 18 years old. I ended up playing them a lot more as I was falling out of love with many Japanese games. Games like kotor, fable, online gaming, etc. just felt so revolutionary as someone who didn't pc game. The rest of the video continues the lack of research. The Wii stuff is wild. Good production for the video but you need to let the story be told, not decide the ending first.
I'm halfway through the video but there is something Xbox's lack of identity that always bothered me, you see I'm an emulator enjoyer, but not a single time in my life I have ever heard of anyone wanting to emulate anything Xbox, or talk about the Xbox titles worth going back to.
I checked many "top 50 Xbox games" types of lists and not a single one of them had a game that I couldn't play somewhere else, wondering why people wanted an Xbox over PS since PS at least had exclusive titles I actually wanted.
Now I see why it did have success for a while, not for the games, but for being normal.
The only reason you'd want to emulate any Xbox console is to either play Halo on a OG Xbox or Xbox 360 emulator, or play some of the weirder exclusives like Phantom Dust on OG Xbox. Although most of those are actually available legally through Microsoft themselves now, with Phantom Dust even being completely free on the Microsoft Game Store.
Xbox will be fine they had a 5% increase in revenue and Sony is also following Microsoft by bringing their games to pc. Also Microsoft ecosystem is way better then Sony’s so stop being a fanboy.
@@katmiller614 i'm a Nintendo fanboy lmao
@@juanrodriguez9971 I’m talking to Ardrid forgot to @ him
I mean it probably had Halo and Ninja Gaiden Black on the list.
Decent video, but here are a few errors Ipicked up on:
1) The 360 was actually last place overall during that generation. The PS3 was consistently selling more annually than the 360 during most years and the Wii was significantly ahead of both. It only started to drop off by around 2010.
2) The PS3 didn't use an APU, it already had its own separate graphics chip called the RSX. The issue with the PS3 was the SPEs, otherwise it was pretty similar to the 360 hardware wise (they actually had the same PPE core).
3) You ignored the impact of RROD on the 360 and the effects that the price cuts/exclusive titles had on the PS3 during its later years.
Also, calling the Wii/PS3 bad systems isn't really fair. Each console that gen had its pros/cons, which was why the sales figures were so close.
So this video man it's amazing. I just subscribed. I can't wait to see more of your content
To paint Playstation as a constant in the market in 2000 is a bit silly. The ps1 came out in 1994 and struggled for many years.
The gaming Industry has lost direction and focus on the aspects of gaming that we all love and like to experience. I hope they rejuvenate gaming to the era around PS2 to Xbox 360 era. Then add our new Unreal engine 5 software capabilities, new hardware tech capabilities. Then TAKE RISK'S AGAIN! Make wacky odd Creative games of All type's of genre's & art style's! I love games with physics, reactive combat gameplay, gross/weird, detailed smaller environments that entice us to explore or solve puzzles (Don't aim for large open world with no interest) I like games that give me the feeling of games from the Xbox 360 era. I love 3rd person video games. I love singleplayer games, local multiplayer games & can play offline game modes against bots. Games that focus on detective/forensic evidence discovery exploration experience. An example of some games I enjoyed (definitely not adding every game I enjoyed here but here's some):
~prey 1, Alan Wake, max Payne, LA noire, fear, NFL Blitz, banjo-kazooie, Jedi knight: Jedi outcast 2, dark forces 2, Hexen 2, fusion frenzy, Batman, jazz jackrabbit 2, GUN, Metro, the order 1886, red dead Revolver, NBA street vol. 2, singularity, star wars force unleashed, dead space, BioShock, Heretic 2, condemned, halo1-3, assassin's Creed 1 and 2, Turok, rage 1,sly cooper, Dante's inferno, battlefront 2, quake, half-life, silent hill, SSX tricky, amped, motorstorm, skate 1. It would be cool if they made some new MMA or Boxing games. Just getting gaming to that feel of the games from that 2000's- 2010's era vibe. Where games were Fun, and filled with options for the player to get lost in the game even if they are playing singleplayer off line. Like how star wars battlefront 2 did with the CPU bot enemies.
90s-00s gaming had such a vast range of creativity. I love the amount of risk they took on odd concepts in This Y2K era- the Dreamcast/PS2/360. It should show us that GRAPHICS are not the most important thing.. If you can create satisfying movement, gameplay mechanics, physics effects, responsive parts of a environment that makes you want to explore it, engage it, etc. That stuff is so much more important. Not: {"Who can make the largest game map? Or have the most reflections?"} I think Art style, design, vibe, aesthetic is much more important. You don't need top notch graphics to greatly appreciate and enjoy playing a game. That's why we are seeing such a resurgence of players who have gone back to playing older games because they realized the aspects of gaming that they care about and are unhappy with most modern games. So hopefully gaming will enter a new era. That mixes in aspects of the older era's. With our modern capabilities that will hopefully help make it easier to create a satisfying game (without it taking 8 years to build a broken game. Hopefully) Currently everything is trying to be like a Triple AAA game or a free to play online battle Royale game.. A lot of us miss when we had game selection similar to how the Dreamcast/GameCube/360/PS2 era had a mix of. As well alot of those games came with options for local multiplayer, split screen, LAN parties, or offline modes against bots or other diverse offline CPU game modes. Yet modern games are not only lacking those dynamic options that give games nearly endless replayability features... Modern games are lacking even meeting the most basic standards for game's... They don't seemed focused on the core of the games to be Fun. They over focus on "realism" Rather than adding in Artistic adaptations for the greater good of gaming as a whole.. We could be doing so much better yet people are just coming out with the most bland game design, braindead AI, less care for physics effects... We could be doing so much better than this..
Whilst the sentiment that "games have become less willing to take risks and overall feel more uninspired than games of just 10 years ago" is one that is very popular and one I somewhat agree with, I have a pretty optimistic view of the industry going forward.
Most of the anti-risk taking practices that have been put into place in the industry have largely been done so by AAA developers, who have far too much to lose to spend the 100s of millions on each game that they need to nowadays, whilst just a decade ago development team sizes were much smaller (Skyrim only had roughly 100 people working on it, whilst the next Elder Scrolls game is likely to have close to 1000 across the world) and much less expensive to maintain. The old AAA publishing model has also gone out of fashion due to the existence of online storefronts like Steam, and how easy it is for smaller studios to put their games on them independently. In the 90s and 2000s, if you wanted to release a game, you had to release it in stores, and to save money on making game boxes and burning CD's, you'd go through a publisher like Activision. This made Activision a LOT of money, and they were able to take more risks on their own internal games because of that. But now that has gone away, they have to rely on each individual game to make as much money as possible. Having that amount of pressure on just a few things means you take less risks, that's just the nature of things, and this is why AAA studios are so anti-innovative nowadays; because they lost their publishing business', they weren't getting the backbone of money needed to be able to take said risks.
Why I have a lot of confidence in the industry going forward, however, is that Indie game development is only getting more powerful and accessible by the year, and those studios don't have the same monetary needs as AAA studios. So they are able to take more risks.
Its already been a trend in the past decade for independent games to push the bar for games rather than AAA studios, and I think this trend will continue to become even more true if the democratization of game development becomes even more apparent.
I think a PC is too expensive or complicated for the average end user to choose over Xbox. Why pay upwards of a $1000 for a pre-built PC when you can just buy an Xbox for $499 and be done with it.
I love your use of classical music in the background. I realize its because the music is so old that its free to use, but it still sets your vids apart from similar channels.
The gaming space is so bereft of quality deep dive videos like this. Hardcore gamers just don’t get gaming at this deep a level. Bravo and well done 🎉
It's cute Microsoft thinks it could buy Valve; idk how one could do a hostile take over of Valve.
And an ABSOLUTE PIPE DREAM that they thought they could ever purchase Nintendo 😂 🤦
Well they got the money lol
@@flipyapd2321How high are you? Nintendo, sure but Valve? Nope.
@@lordaizen8004 Not even. Nintendo loves its IP's too much to let Microsoft have them much and Valve's steam was created out of spite from Microsfot trying to control PC games lmao.
@@fluffstuff8810 i don't understand what you're saying. Are you agreeing or disagreeing with my statement of, 'Microsoft was foolish to think they could purchase Nintendo'??
You man, re-write the story.
5:16 Grabbed by Ghoulies
Man, where did that game go? 😢
It got grabbed by the ghoulies itself.
One critique: Black Isle Studios (who would later become Obsidian) made Fallout, not Bethesda. They just bought the rights from the publisher Interplay after they fumbled their way through the 2000's.
I'd disagree that the Gamecube had more cultural impact than the original Xbox. Outside of Japan the Xbox outsold the Gamecube in other regions. I personally knew no one that had a Gamecube growing up but knew people with an og Xbox. The only game from the Gamecube that could combat Halo's cultural impact is Smash Bros Melee imo.
Also surprised you didn't mention during the Kinect era of the 360 is when the PS3 actually managed to overtake the 360 in sales due to Sony pumping out quality exclusives like Infamous, LittleBigPlanet, Uncharted, Ratchet and Clank, The Last of Us, etc. So saying they won the 7th generation when they came last place is odd.
I’m a hardcore gamer and I love the Kinect especially Kinect sports
That bit about the Xbox exclusives always being niche makes me wonder of Xbox has learned their lesson on that front ? Starfield is their first BIG first party exclusive partly because Bethesda was their first acquisition to make these kind of BIG games. They only bought smaller developers before that, none of which made BIG games. And some are specialized in niche games, Double Fine especially. Obsidian has been their most productive studio in that bunch and they've only put out niche title so far.
Xbox's most iconic characters:
Strong guy that kills aliens
Strong guy that kills aliens with hot holographic lady
Car
Don’t forget Strong guy that kill monsters with chainsaw
To be fair, Wii wasn’t a “bad” console as it’s still they’re only console in the TOP 5 best selling consoles. The first draft for the PS3 was what ended up being the 360 as they were able to get their hands on their scrapped idea. PlayStation managed their time poor as their exclusives ended up in the middle or end of the gen, if they’re games were in the beginning then they’re console wouldn’t have been in 2nd place but in 1st.
I think price did the most damage to PS3's launch, especially with Xbox having a head-start and the Wii being much cheaper. Most people looked at the $600 MSRP and said, "Hell No!"
@@kiaba360-4but now it costs 600 pounds and ppl buys it
@@user-rw7mf4oo1h The PS3's 600 price tag was more expensive than the PS5 today, when adjusted for inflation. It was more difficult for the PS3 to sell because there were two less expensive consoles on the market. Many people had already purchased the Xbox 360 by the time the PS3 was released. I think PS5s are selling so well right now because the pandemic created a 2-3 year delay for when most people could get their hands on one.
Bruh the 360 was not the uncontested victor of the 7th gen, they came in last, like always
Maybe be in sales, but overall, it's still the victors
I’ve seen enough internet to know where that billboards going
PS also had an exclusive problem too during the ps3 era since most of their third party exclusives that made PS 2 king went third party thats was also when Sony decide to switch from mainly making Japanese games into a western focus one that we see today
As for the game pass situation I think people are under estimating the value of owning games vs streaming/renting them as someone who prefers to own the games I play game pass has zero interest to me
Yes but PS4 and ps5 has exclusives while Xbox still doesn't and have taken steps backwards with halo.
@@davidhujik3422 xbox has exclusives if you're talking about PC ones too than the same can be said for PS
As someone who loves owning my Games Physically, I hate Games Subscription Services with a Passion.
Very cool and interesting video. I always been thinking the Xbox is kinda in there Wii U era (with the exception console sells are good though lol)
The damage caused by Microsoft acquiring Valve or Nintendo would be irreparable. I think Valve is on the safer side, given how they are a private company and they are harvesting the results of their years of investment in Linux gaming.
I hope Nintendo's execs aren't greedy enough to fall for MCSF big money, I know their new CEOs are more business oriented than the two prior.
My point moreso is that it would never happen in either case because the FTC would not let it happen at all if they managed to almost make Activision Blizzard not happen, which is a deal that looks trivial in comparison to Nintendo or Valve. I agree with what you said though, Microsoft having that kind of monopoly on any sector of the industry would be truly frightening.
@@Ardrid_ The probably could buy Valve, but there is no way they could get Steam in the bargain, that's true. It would have to be spun-off in its own company.
The video presentation gives off Kraut vibes, might just be the music selection and inflections
Quite interesting to see that approach for gaming, would be curious if that is truly a source of inspiration or if I'm just on something
Nah you're on the money there lol.
@@Ardrid_ works surprisingly well here, good job man
Just my two cents, I think all games should be multiplat. I hate exclusivity to one platform, since it limits the number of people who get to enjoy a game, and also limits the amount of money a studio makes from it. Not to mention it forces people to buy a console that they don't really actually want, just so they can play one or two games while having a machine that is perfectly capable of playing that game that they use most of the time anyway. That is textbook anti-consumer
Having all games be multiplatform will force the consoles to better themselves in different ways, ways that actually matter, like features, hardware power, storefronts, etc. instead of just taking the lazy route and holding critically acclaimed games hostage on one platform. (Please Sony put Bloodborne on PC)
To be honestly I wouldn't mind Microsoft leaving the Console Market in the 9th Console Generation and going full on into the Xbox Gamepass on PC and Competing against Valve and Steam
They don't need to win and in fact I rather have Them never win but rather have Them Competing against each other making Steam and Xbox Gamepass even better overtime by having hearing feedback and making thoses Services better
or they can go sega route
@@pjisleta1994 That sounds good enough too
A Sony console monopoly would be a nightmare.
@@zeldaplayer6799 not really, when nintendo still release consoles.....
@@pjisleta1994 True
Great video! I'm still amazed at how Microsoft never considered making an Xbox that also doubles as a gaming PC with Windows, etc. That would not only capture the console audiences but also casuals who want an entry-level PC all on one device. I would buy that in a heartbeat!
Watch the xbox documentary. It was originally the initial idea while making the first xbox, but back then a pc took days to boot up😂, so they stripped Windows's kernel down to a version that would boot in 3 seconds. Sure, it would be great to have a swiss army knife but trust me, when cutting bread a bread knife is always better
I like the thumbnail of having Crash, Vault Boy and Tracer and them having different reaction
If they could drop a ground breaking handheld device like a steamdeck, and have a priority on making a lot of game pass games work really well on it, that would be the ultimate move I feel, then wait till vr is a little better and jump into that game. idk what I'm talking about tho fr, I'm just a fan of video games and computers
I think it was also leaked that Xbox is planning to do a hybrid console like Switch and Steam Deck. I think even if the current Xbox sales will get worse, the hybrid approach might still be affordable enough and bringing more people to gamepass that they might still be part of the console market, but in the hybrid area.
At 6:26,
You also have to account for the fact that almost all of those companies were Japanese and Microsoft is American. Japans business culture is about respect and betraying their relationships would have been career suicide.
As an avid Xbox fan, yes, this will be a long struggle
Lol lol nah the ponies are scared n Microsoft already said their doubling down on this their on a mission to make ponys cry for everything they would say about Xbox lol think about it Sony has no games even game pass gets more games every week n month but yeah this Guy just trying to act like he cares but under cover pony these types of UA-camrs are already getting exposed and losing
@@frankciscovelazquez1155 you had me in the first half not gonna lie
@@Bluemansonic lol n now Sony getting sued things are going to change n look how much Xbox made and with out selling lots of consoles lol Sony dropped lots in the market
@@Bluemansonic and Sony got caught lieing about how many consoles they sold just like they double counted the spider man 2 sales and LoL lol lol their counting the ps portable sales as PS5 console sales lmfao lol everything the ponies made fun of Xbox herd you guys but don't worry come to the dark side Xbox gots cookies and games
@@frankciscovelazquez1155 Punctuation is your friend.
Using orchestral arrangements as the BGM makes this video seem like it's your magnum opus. And it's beautiful.
Great video! Take my money!
Holy shit, thanks bro!
this video is really, really well made! @@Ardrid_
Is that Tchaikovksy on background or more like Waltz of the Flowers
Considering how much WB as a whole is struggling. I could see them sell to Microsoft. Would it go through or not, I'm not sure.
Zaslav would probably just shut down WBI for a $5 tax break
I bought the xbox series X as the last game console, the lack of exclusive games it's realy bad, but games like hi-fi rush, gears of war, I've recently started Starfield, those games kind that made me want to buy a xbox just to experience them.
The lack? You just mentioned nice games.
You were doing such a good job up until the last section. Your conclusion about where Xbox goes from here is wayyy off and ignores so much information, and actually mis-represents some too. As somebody with extensive industry access I'd love to help you with analysis pieces going forward, just reach out.
He ain't reaching out to you man.. hubris
@@Shaker1000 That's on him if he wants to post opinion pieces and make out like they are fact/analysis. I have access to lots of data and reporting that usually you have to pay a tonne of money for as an individual because of my work with games publishing. Just extending an olive branch so I can share the predictions from a very major publisher.
@@MrJMTGaming well I certainly would be interested in hearing about this information. This kind of topic is exactly what i'm fascinated by
Not sure if this is a coincidence or not but the background music you used is the same music using in the Minecraft Java mod “Create”
There was a point where valve titles were exclusive to Xbox along with a few other major studios if I remember. Edit: BioWare if I remember right. And maybe a few others too
Wow, you had some good points but you also were way off on many things. Not to be mean, but you should've done more research before doing this video. First of all, there was way more exclusive games in the 360 era then you mentioned. You seemed to have forgotten Mass Effect, Knights of the Old republic, Splinter Cell and so on. Second of all you are kind of implying that because of Gamepass that they will fail in the console market and thus be a failure.
I don't know how many times Microsoft needs to say it or we xbox fans. But console sales are no longer relevant. Console sales have hit a plateau which is what Microsoft eluded to when they said they were hitting a plateau on subcriptions, because most of their subcriptions were from consoles. But look at the past 20 years. PS2 sold 152 million, Wii sold 100 million, Switch sold 130 to 140 million I believe, PS4 sold 117 million. The console market is no longer growing, it's actually regressing, since the PS2 era. People have moved on from console gaming. PC gaming is the one that is increasing and is higher then consoles and mobile phones is the biggest gaming market in the billions of players.
Xbox realized that and it's why they decided to shift. They could've pushed their consoles more and maybe outsell Playstation and nintendo, but for what?? a max of 100 to 150 million people and that's it, it never grows beyond that? You know that companies need to constantly have growth for their shareholders. Even if they are making profits, if they are not growing then they are failling in the shareholders eyes. So Microsoft decided to pivot and go everywhere, something that Microsoft is good at. Look at windows and how it became the dominant OS in the market, they didn't do it by doing it the Apple way or Sony way, by being exclusive. They did it by opening up the market and allow Windows to be everywhere to the point that when you think of PC you think of Windows/Microsoft.
It's going to be the same way with Xbox and Gamepass, when you will think about videogames, the first thing people will think about is Gamepass/Microsoft in the future. Microsoft went from selling games to a max of 100 to 150 million potential buyers/gamers to over 2 billion buyers/gamers. Microsoft isn't going anywhere. And Microsoft will continue to make consoles anyways to give people an option if they can't get a powerful PC or don't want to play through the cloud on their phones or TV. Look at their Microsoft Surface tablet/laptop, it's not the most popular computer yet microsoft still keeps producing it cause it gives people options.
And lately we found out that though Microsoft has less console sales and is losing money on consoles sales, is still doing more profits then Sony, even though Sony is killing it in the consoles sales. Why? Because that model is no longer viable. In the recent leaks from Sony/Insomniac they mention that the way they are going about their business is not substainable. And you see it in their financial reporting. Even though Sony are selling PS5 like crazy and making over 20 billion dollars in revenue, their profit were down by 60% in UK I believe, and in the world it's probably down as well. Yet Microsoft who makes less revenue is making more profits then Sony (from the FTC leak from Microsoft vs FTC).
Also people always seems to forget that Microsoft isn't only gamepass. They do sell games, and accessories and what not. It's not like if a game is on gamepass you can no longer buy the game. They are basically double dipping in the gaming business. They are getting their 15$ a month from players while the same players are buying games that are already on gamepass. Look at Starfield, it has been a financial success (whether people want to hate on the game or not) and has been one of Steams and one of the videogame markets top selling game of 2023.Yet people had access to it through gamepass. So they are getting 120$ per year and 70$ or 100$ or 300$ from selling Starfield to that same person. Where instead they would've only gotten 70$ from selling starfield like Sony does, they got instead from that person 190$ throughout the year.
If you want to worry about a gaming company, I would be more worried about Sony, their financial situation isn't doing that great. Nintendo figured it out a while back and Microsoft is figuring out right now. The future is mobile gaming, what I mean is not necessarily gaming on the phone, but playing on the go. Nintendo did it with the switch and Microsoft with gamepass and cloud by being able to play my game on my Xbox, go to my friends house and continue my session on his PC and then going on a trip and continuing my session on my phone. Never losing a heartbeat. While Sony are trying to force people to stick with one plastic box.
According from that document about the new gen Xbox console arriving in a couple more years, it looks to be a heavy push for cloud gaming use. Hybrid tech with the combination of native hardware and cloud leveraging the processing power. Of course fears about it being digital only though it’s inevitable since a lot of companies are pushing for an all digit space and of course more revenue to increase as they don’t have to pay for physical copy manufacturing costs
The new console is a mid gen upgrade similar to what the Xbox One X was to the Xbox One, so its not exactly the next gen console in the way you'd traditionally think of it.
Its our job as consumer to give them the middle finger when it comes to all digital , don't forget this stuff isn't up to them it's up to us it only happens if we support and I for one will never buy an all digital console, but we all know the Xbox fans will lap it up regardless how bad it is for them , just look at gamepass , most anti consumer service that could exist but because it's cheap , lapped up by the Xbox fans
@@weplayvrgames how is gamepass anti consumer by any means? Not everyone has tons of fucking money to blow on some half baked bullshit games my dude
@@weplayvrgames Why the fuck is GP is anti-consumer. ARE YOU STUPID???
I don't usually comment on videos nowadays but this was such an excellently made and engaging video without over relying on jokes and other fluff and I couldn't believe you only have 15k subs! Definitely deep diving into your content now!
I see a skrunkly snowman in November talking about the 2 year long tirefire that held up the industry, I sub
Haven't finished the video yet, but I want to state at the beginning that you said that Xbox now owns Crash Bandicoot, but not only Crash, they also now own Spyro as well
Crash was a substantial thing back in the day, and Spyro was... just there. The Spyro series didn't make any landmark impacts on the industry. The first game was only made because Sony noticed that there were very little E Rated games on the Playstation and Universal, under contract with Sony, was forced to make one as Crash wasn't enough.
While many people saw Crash as a rival to Mario and Sonic, nobody saw Spyro as a rival to anything. He's just there.
The only time Spyro would actually become a big name to the public would be Skylanders, but by Skylanders Giants, he fell out of the Spotlight, although he would still play a somewhat larger role on other Skylanders media, such as the Mask of Power novels, or Skylanders Academy (where he had an ongoing character arc during Season 2, but ends unresolved by the end of Season 3).
In short, Spyro was never big, and Spyro fans overexaggerate the series' popularity.
Sure, but they still own Spyro. Regardless of success, it's still a brand that was part of the Playstation's beginnings now owned by Xbox.
@@X2011racer hey still bigger then Banjo ever was at least
@@MILDMONSTER1234 And ironically, Banjo & Kazooie made it into Super Smash Bros. Ultimate before Crash or Spyro.
I blame Activision's highway robbery licensing fees for why, as that screwed over Sony and Superbot in regards to Playstation All-Stars Battle Royale. Activision wanted over a billion or trillion dollars just to add Crash into PSASBR, all because they wanted to negotiate with Sony, not Superbot, who Sony sent to negotiate. Plus, the game was under an indie sized budget, so Crash was way above budget, and Sony provided ZERO financial support for cases like these.
I had a good feeling that Nintendo wasn't willing to spend that amount of money either just to get a license to develop one Challenger Pack. They would have to up the price to about $70 just to cover the insane licensing costs and no one wants that.
You also missed that Microsoft wasn't just trying to buy Nintendo. They were considering a hostile take over, which is a very different process and one that would be much harder to resist.
how does a hostile takeover work?
@@domeen0gt895 I'm no economic specialist, but I think it involves buying shares of a company to gain control from within. Since shareholders are important in company decisions, if you are the shareholder of a company, you can influence decisions of said company.
@@domeen0gt895by buying out 50% of a company’s shares you can own it
@@domeen0gt895you buy shares en masse and become majority owners.
@@domeen0gt895another way to look at is let’s say there 10 apples Microsoft owns 6 and Nintendo owns 4 Microsoft is now the majority Steak-holder witch means they have a majority say in the company so then if Microsoft where to offer to buy or merge with them it would be 6-4 vote in favor of Microsoft meaning the transaction would go through since the board is beholden to share holder to make them money so if Microsoft offered to buy them for 50 billion ever share holder would get a piece of that depending on how much they have invested in the company.
Xbox One reveal/launch was the sinking of the Titanic
26:42 that is how much they were planing to pay, they didnt managed to secure all those deals, the other parts didnt agree in some cases
Xbox has a big problem recently guys which is really so disappointing for Xbox fans and That is: Revealing and Announcing Games too way early. Please Don't do that Xbox. It'd be better to announce or reveal the game 1 or 2 years before its release. Xbox need to communicate better with their studios and make the suitable decision for announcing and revealing upcoming games. Fans love surprises. Xbox has announced so many unique and exciting games but don't know exactly when they're coming out? Completely radio silence on all announced games. I'm really so excited for Avowed, Everwild, Fable, State of Decay 3, Outer Worlds 2, South of Midnight, Indiana Jones, Contraband, Perfect Dark, Elder Scrolls 6 and much which have announced a long ago. Let's see how all those games going to turn out.
Thats an issue that is lowering and increasing, Hi Fi Rush released the same day it was announced but others like state of decay 3 have been out in dev for a while.
Sony also has this issue with Marathon and Wolvering not releasing until 2025. So overall this assumption goes to both companies.
21:50 Bethesda Purchased the Fallout IP... They did not create it
Thank You for the Help
All these gaming companies bought but no Games were revealed, teased or put out
Thumbnail reminds me of how Moira was originally supposed to have tentacles.
You forgot to mention Quick Resume. That was the deciding factor for me to buy XBOX.
That’s sad.
@@multipleman910💀
PS3 weirdo? Idk, I’ve always lived in NYC and everybody I’ve talked to here has owned a PS3 back in the day. I guess NYC is really in PlayStation as a brand.
Not one kid at my school had a PS3, so I guess its a bit of an anecdotal experience. Xbox 360 was extremely popular over PS3 in the UK for a while though, so I guess theres that. Especially since Europe is PlayStation's market usually, Xbox managing to take that somewhat is a big deal.
@@Ardrid_ the 360 was popular in the UK? I did not know that, that’s a very interesting fact. You heard that 70% of the people in UK now own a PS5 and the rest being divided by the switch & series consoles? How the times have changed now 🙁
@@postupislilrodneysson9986 Yes, Xbox was the hot shit back in the 360 era here. I think it might've turned around by the end of the generation as it did everywhere, but literally every kid in my school played Xbox over PS3. You couldn't get away from it.
Saying they gave up with exclusives in the latter half of the 360 is crazt they had halo reach forza horizon and gears of war 3
Final fantasy used to be nes/snes exclusives. The main reason they switched to PlayStation was because the n64 carts didn’t have enough storage for FF7, so they opted for multiple disks on the ps1.
Ahhh, the good ol "bitchen and whining bout exclusives". a topic that will forever Interest Fanboys.
Very good video, alot more informed on xbox i knew like 70% of this but not the context or hoe it strung together so very cool
Sometimes understanding the context can help with so much. Thanks for watching :)
I'm still using my xbox one kinect as a web cam and depth sensor for vr.
This is why I never understood some of their acquisitions, especially ABK. They are simply trying to buy their way out of a problem that money can’t necessarily solve. The studios they bought have their own issues and especially with Starfield, they’re starting to show. I think the way Sony has handled acquisitions is the best approach for their long term success, but they may soon be forced into an arms race of acquiring big developers to keep up with Xbox should they properly utilize their new brands
They want to be an all-in-one ecosystem that attracts everyone. Not just hardcore gamers, not just casuals, not just newcomers, not just console gamers.
Part of it is exclusives which is what the smaller acquisitions and developers are going to cater. It brings unique value that Xbox lacked when they tried to be direct competitors.
Another part is game pass, rewards, and other deals. It needs to be the best value to pull players into their ecosystem, whether Xbox becomes their primary gaming ecosystem or a supplemental ecosystem.
Yet another part is expanding their ecosystem. If things go to plan, in 10 years Mobile, PC, Cloud, Xbox console players will all be under the same umbrella. This could give them the largest consumer base and therefore be the largest magnet to attract 3rd party developers.
And yet another part of it is GaaS titles. Both 1st party and 3rd party. These are the titles that xbox will continue to support to make the highest profit margins. These are the games that make the xbox ecosystem today profitable, despite being “3rd place”. Their all-in-one ecosystem, entry level options, game pass offering, 1st party incentives, etc will all lead players to xbox to pay for everything and build a bigger library. As the gaming market grows, if they xbox succeeds, their profits will exponentially increase. There’s a reason they are close with publishers like EA and Ubisoft.
There’s even more to it but I’ll cut it off here. Will Xbox succeed? Only time will tell they. They’ve decided to climb a high mountain, but are making sure to max their stats before doing so. And they will continue to buff themselves. They want to be the Netflix of gaming, i.e. every device that can game has access to xbox because xbox has become so significant in gaming that blocking it off does more harm than good. It’s going to start with the biggest games going to other ecosystems, then slowly everything including Xbox’s services.
As for ABK, that acquisition accelerates every aspect I mentioned before and then some. Arguably even more than Nintendo would have for Xbox
ABK is mostly a sector purchase, yeah the game portion is nice but the overall assests that Microsoft can use are big.
Why by ABK which is bigger than theur studio house?
Simple even Sony is feeling now the dev time for AAA games increasing to release a new game almost every quarter they need around 30ish studios. Thus why this year and next Sony is having a low release of titles.
You forgot 360 exclusives like Bioshock and Alan Wake, Gears, the first two Fable Games. Xbox Game pass is also interesting…
Gears and Fable were mentioned in image only, but I should've put them in more clearly. Alan Wake and Bioshock though were more along the lines of the partnerships they did in the OG Xbox era, but just not as official, so I don't count those the same way as I'd do a Halo game, for example.
With exclusives, its more important to have long term value of a franchise you actually own rather than a 1 time thing.
@@Ardrid_ u rite