S3 / E8 Dark Social: What the Heck is It?

Erica Freckelton not only has the coolest glasses at fuoco but she also has experience optimizing websites and social accounts for various tech and healthcare companies. With those glasses she can see what a lot of people can’t.
On this episode of How It's Done:

• Shining a light on Dark Social

• Why Dark Social is ruining your online attribution

• Expert tips on how to make Dark Social work for you

• How traditional attribution is losing you money

• Erica Freckelton's superpower




Follow ⁠fuoco on LinkedIn ( / growwithfuoco ) ⁠ or find Erica on ⁠LinkedIn⁠. ( / ericafreckelton )