Why Did They Remove the Mom from This Commercial?
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- Опубліковано 27 сер 2024
- “Why did they remove the mom? Did something happen?”
Today’s video explores a famous 2chan mystery and urban legend in Japan surrounding bizarre and disturbing edits made to a well-known canned foods commercial during the 1980's. In its county of origin, this mystery is simply referred to as サンスキップ or “SunSkip,” and is up there with likes of Hitogata in terms of online renown.
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Considering I'm scared to go back to, whatever that platform is now called these days, I shall follow you on Instagram, and threads, if you're over there.
I am wondering, if son skip tuna is similar to starkist tuna. Different companies of course but, I was thinking that when listening to the video.
@@TrentonMatthews what are you talking about? What platform these days?
@@Undertalepotatochip
The platform called X that's trying to become WeChat.
In keeping with this channel's theme though, wishing it was more like Line, then maybe I would one day return to it. I doubt that'll happen though...
i think the weirdest thing about this edit is how unprofessional it looks. it almost seems like the company did this edit out of anger. ive seen shortened versions of advertisements that dont ruin the flow of the commercial.
Yes the not moving image in the edited ad looks blurry and quite bad
Poor editing is normal in Japan even in professional movies.
Yeah I thought the static made it creepy as heck
@@Jhud69does it being normal make it not poor? Don't make excuses for bad work especially such pathetic ones. Just because you'll allow everything to be bad doesn't mean it can't be better.
it literally looks like an ytp but around the edit quality of ytp elf
How the company didn't think the actress may join another company after the exclusivity clause expired is hilarious
I think it’s more that they didn’t expect the commercial to be so successful. They thought they would have replaced it by the time her contract expired, but the commercial was so successful that they didn’t want to replace it.
Except that they didn't think that. They didn't think that they'd still be using that ad five years later. What they didn't think is that when they were still using that ad she would be in an ad for a direct competitor to their product doing the exact same thing as in their ad. It had absolutely nothing to do with them thinking she wouldn't get another job. So you're laughing at your own stupidity.
I guess they thought she would join any other company... EXCEPT the competition, LOL.
Don't forget that Japanese sensibilities, honor, morals and dedication are pretty unique.
I like how Sakura tackles topic the western audience isn't really familiar with and brings light to them to a whole new group of people!
That’s my goal with my content! Thank you so much for your support! 😊
The Japanese sort of are Western
@@danielhooper502very unwise of you man
I love how netizens saved these commercials from being lost media and forgotten.
@@danielhooper502hey, that kinda sounds like that word, you know, the one that starts with r? the one that people throw around when things started to go against them and using that word gives them immunity against criticism?
I just began the video but i can't stop laughing at the poorly cut off mom and the freeze frame barely showing them its a very Mike Wazowski way of cutting someone off the commercial
OH MY GOD YOU'RE RIGHT
I'm in a TELEVISION COMMERCIAL!
I, like many others, is happy to know that there wasn't a darker reason as to why the mother was censored out. I still find the poor editing on the revised commercial kind of unnerving, which sucks since it's actually pretty catchy. If you ever think about talking about another unnerving Japanese ad, there's this one called "garden"
It was mainly seen as "scary" because all it showed was a static shot of a field in a countryside with a semi acoustic song playing in the background. A boat then randomly appears and text that says "Garden" I personally don't see it as creepy but I don't know heh
Nice Boat...
Nice boat!
nice boat!
If you think that’s creepy, there’s a commercial from like the 2000s with a Humanoid Dog.
@@okjeffy6581 nah, that one's just funny and weird. also, nice job breaking the nice boat chain!
Thanks for the explanation! I'm a little suprised that during the bubble economy of the 80s, when Japan was swimming in money, that they'd run the same commercials for years on end. These days, it's rare for any ad campaign to last more than 6 months to a year, lest consumer fatigue set in.
Some countries just do that.
@@Jhud69 US and Canada did the same as well. But times change after all.
I grew up in Canada in the 00s and I definitely saw a lot of late 90s commercials, especially PSAs funded by the government, but also for simpler things like Pepsi or Coca-Cola (that was particularly weird when it was an ad with characters from a show that hadn't been on air for years).
In my country there are a motor oil ads that straight out from 90s that still runs today. (I didn't watch TV since 2018 that was last time I saw it. perhaps I'm very wrong , even though that was impressive) due to the meme-y of the ads that people fond on it.
Depends on the ad campaign and how successful it is.
If it's good and memorable it can become a staple. Why fix what isn't broken, and make a new commercial, if the product hasn't cahnged and the old one is still extremely effective?
Look at the M&Ms Christmas ad or the Cadbury Eggs ad from the 90s
Is still aired every year.
The Hershey's Kisses Bells ad is from 1989 and it or its updated version is still aired every year.
The Tootsie Pop ad from 1968 (55 years old) is still aired around Halloween in its condensed form of just the Mr. Owl part, but even being born in 88 I've seen the full 1968 ad on TV over the years.
It felt like I was gonna get jumpscared by a deformed mother in the edited version, just me? 😭
I thought the hands were gonna be deformed
I'm gonna guess after just watching the intro. The actress was involved in some scandal and the company wanted to erase her from the commercial. But why not just reshoot a new commercial with another lady?
Edit after the reveal:
The real reason is pretty funny, but makes sense. I still question why the company didn't just shoot a new version of the commercial with a new actress.
Kinda reminds me of when the guy who did commercials for the PS3 played the same character in ads for another company and got in hot water with Sony.
As Sakura Stardust had pointed out, they probably didn’t want to shoot a new one ‘cause this is a pretty successful campaign. Or like everything else, it’s because of money. Or they could be very angry that the same actress appeared in their competitor’s commercial. All of these things could be factored into their baffling decision honestly.
@@danielmukhlis5709 Like I said, they could have just remade the exact same commercial with different actors. Would have turned out better than this hackjob.
And this seemed to be a pretty big company. Add in that this was bubble economy Japan and you'd think they could afford to shoot a single commercial.
@@fattiger6957Nah
@@fattiger6957Terrible idea
i love so much that you provide us mysteries we'd never know about otherwise as non-japanese-speakers :)
First time I’ve ever heard of either, but I’m glad that “mom” is ok and alive and well. Beautiful woman ❤️
The analog horror tag makes sense. This is some analog horror shit, Alex.
is this some kind of rude sarcasm?
very unfitting tag 😭
Analog horror kinda falling apart in 2024
It’s like those cartoons where the parents faces are hidden or invisible…
The mom looks real similar to Kirby's voice actress Makiko Omoto. It's definitely not her, but I figured it’s worth mentioning.
You’re right! 😂
ohhh so thats why i recognised her lmao
My expectation: Horrible incident
Reality: Corporate conflict of interest
I'm glad it's not though
Honestly my first thought was “oh it’s some sort of contract dispute about her image”. A lot of the time mysteries like these don’t have the kind of sensational backstories people think, they’re usually just legal disputes or copyright issues lol.
Oh wow they just straight up took the mom out what??
If I urged you to not come into copyright, the actor who played the mother is living. She has children, she had some unusual past experiences.
@@arfinjalal4563 duh, I watched the video 🙄It was a general observation on how creepy it looked 🙃
@@arfinjalal4563 "If I urged you to not come into copyright" the hell kind of snarky bs is that. What are you even saying?
@@Undertalepotatochipwhy are you so aggressive?
@@joeysasscheeks5215 this is called confusion, hun. I have no idea what this person is trying to say. And I still don’t what does that even mean?
I think it is foolish to remove her from one commercial solely because she appears in another. How could people confuse her when she's dressed differently & the commercials are ENTIRELY different? Business people are fucking stupid. That would be like Toonami not playing Bleach & Code Geass on the same evening because Johnny Yong Bosch is a voice actor for many different Animes.
My thoughts exactly hahah
It maybe a contract breach, since contract breach is a big deal even in Japan.
It made a bit more sense when the guy who played Kevin Butler (fictional Sony VP and spokesperson during the latter half of the PS3's lifespan) got fired after he was in a tire commercial featuring Mario Kart Wii, since Nintendo and Sony are direct competitors with each other.
It's all about competition. I mean if you saw someone dressed up as Ronald McDonald eating at a Burger King it'll make people think "Should i really be eating McDonalds?". If they see the lady was advertising something then months later advertising something else, it'll make people think the other item isn't as good.
Dude it's a contract thing. Her contract expired & "people would get confused" is a company jargon more or less.
Some contracts don't allow you to work for competition even today
11:38 for the explanation wall of text
Thanks for saving me time from all that bullshit.
Thanks😂
Nothing creepier than a company cutting cost, chills down my spine.
The strangest thing to me is that the fact that she played the role of a mother in 2 different canned tuna commericals pretty spesific
Wow, I almost skipped this video because I had actually seen another video about this very topic on a different channel. I’m glad I decided to watch though, the other channel had claimed it was edited out because she had passed. Great job on your researching prowess! I guess I’ll be watching more of your videos and less of that other channel! 😂❤👍🏼🤘🏼
yeah a lot of other youtubers sometimes make stuff up or google translate stuff. Sakura actually speaks Japanese so it's very useful that she researches stuff thoroughly!
The bad editing does certainly makes you think that she was cut for a more morbid reason, so I'm not surprised at all that those rumors existed lol it's unprofessional, the freeze frames ruin the flow, the disembodied voice doesn't add any level of "comfort" to the edited version. The original is a cute commercial with a mother and her children; the new one feels eery
But I'm happy that the actress is doing well, that's very reassuring
Stories like this are always so fun to learn about. Weird little things that would have been lost to time if it weren't for the internet and how it can sometimes operate as an organic collective of human minds to solve a particular problem.* It also highlights how important preserving media, at least for cultural and historical purposes, can be useful.
*Of course, there's also the incidents where the "weaponized autism" of 4chan get harnessed for something positive!
My theory is, that either she unfortunately passed on, or SSK dropped the commercial actress who played the mother and they didn't want to use her likeness in case she decides to sue.
So happy she uploaded. She usually uploads at nighttime for me so it’s perfect to watch before bed with a snack in the dark
I think the Sunskip story could make for a great lost media/internet horror story if exaggerated a bit.
Imagine some 20-something/30-something person is on the internet one night when they find some video on a message board, the thumbnail awakens a memory and they decide to give it a look. As they watch, the video fills them with nostalgia, but they also start to get creeped out. "Why do they cut around this mom actress? I remember her from the old commercial, but this is different-" just as they are being drawn in, their thought is interrupted by a cheap jumpscare with an edited still image, the OP's idea of a joke.
Over the next couple of days, our protagonist's thoughts are invaded by the nostalgic commercial. They begin to research it and anything revolving around its creation, slowly becoming obsessed.
They are able to find a few people willing to talk about the commercial, but no one wants to talk about the mom for some reason.
After many sleepless nights of working, the protagonist tracks down an unedited copy, but as they watch the commercial appears almost identical to the edit they saw on the internet. The mom is hidden from view; desperate to know more, our protagonist becomes more intently drawn in to the video. With only seconds left, the view pans to the actress' face, hiderously deformed and nightmarish, partially obscured by static, the view zooming tighter and tighter in on her visage as the protagonist lets out a protracted, bloodcurdling scream.
But, that's just my rough idea. I'm no writer, just someone that comes up with ideas on the internet.
So basically pull a Saki Sanobashi?
It's amazing how we have the capacity to input and indulge in wild or even sinister scenarios when presented with somewhat "off" things divorced of their wider context.
As long as it doesn't cross the line into actually hurting people, I suppose it's a nice bit of harmless fun.
your channel is perfect for people like me who love lost media, unusual incidents and mysteries of the past, but that also have already exhausted all the usual stuff you hear about again and again
thank you so much for your content!
I was wondering about this when it was mentioned in the last video. That was very interesting.
Absolutely splendid! What fascinating and impressive editing of the mother 😮
This reminds me of the character Kevin Butler used in various Playstation ads for the PS3. The actor, Jerry Lambert, appeared in shows and other commercials. But in one ad for Bridgestone he appeared playing Mario Kart Wii for some promotion they were doing. Sony dropped Lambert and sued him for trademark infringement, which only resulted in Lambert simply not appearing in any ads featuring video game for 2 years.
Another good video Sakura i love topics as weird Japanese media ads
Answer: 11:30 Her contact ran out and she went on to do another advert for a rival company. They didn't want customers to get confused because it was similar, so they cut her out of the original advert to save money.
Save you 8 minutes of filler. Your welcome.
Makes perfect sense. You would think they'd work a bit harder on making the edits cleaner but it might have come on them pretty fast that they needed to do them.
It looks like either the kids' foreheads have been edited to look smaller, making them look different; Or the ad has been entirely remade, the kids look slightly younger, their facial expressions at 6:32 don't match & I kinda suspect they just replaced the little girl by another one
I feel like it's just how it was transferred and uploaded. Some VCRs or VHS capture methods reproduce the image in different ways due to the analog nature, resultng in a slightly stretched or squashed image.
Nothing comes up if you search her name..
Oh this is so interesting. I was in doubt at first about the topic but it ended up being pretty cool! Thanks for making such unique content. 💛
It’s interesting how ready people are to dismiss a possibility simply because it’s boring. I think we should always be mindful of this when looking into mysteries.
Watching your video around 1-3 am at night give another vibe 😁😁
You do some of the greatest research for these videos, can't thank you enough for these banger videos
pfft i love how everyone thought something terrible happened meanwhile she was literally chilling and (probably) living her best life
Can we talk about how kind and cute looking the mother looks
I love creepy videos for some reason they are so cool.
I agree, and Sakura is a delightful hostess
I feel like regardless of the success of the Sunskip ad campaign, by that point they should have just broken down and shot a completely new commercial, 'cause as others have said, that hastily edited ad looks very scuffed and not like something that should actually be broadcast on actual television.
U kept yapping and yapping like girl just say the reason
If she gets to reason then you want the context to the reason without there being any context
We need the context first then the reason
@@CarolynDestructionshut up
@@CarolynDestructionnerd
@@conortheiaplayer because I know things?
Without getting to the reveal i can guess, contractual problems with her likeness being used
I'm only 3 mins in but I wanna take a fun guess. Did they cut her out to avoid paying royalties? Like, if her contract was over, maybe the company wouldn't have been allowed to use her face after a few years?
UPDATE: So ...why didn't they just make a new commercial? I know that's not a question for Sakura to answer but cutting her out was such a cheap move! It was 2 years later! Make a similar commercial with all new actors.
In order to provide a much-needed respite for the children, who were annoyed by their mother's toxic presence, she was ultimately removed, bringing about a sense of relief and happiness for the children. ☺️
when i mispread misinformation on the internet:
In the end it was an exceptional nothing-burger.
But the people considering it strange had fun, I guess.
I remember looking for this commercial since I read about it in Tara A. Devlin's "Toshiden" book! Couldn't find it so it's good to see it here (and in the previous video you did).
babe wake up new sakura stardust vid
the edited version can be a good analog horror material, even the music is creepy.
That makes complete sense to me...IDK if I personally would have edited the commercial if I thought it was so good that I couldn't simply shoot a new one, but maybe there was a legal thing like a C&D involved as well...
Lmao now I’m thinking of the Verizon phone guy “Can you hear me now?” who switched carrier companies 😂
I just saw a Japanese CM for Philadelphia cream cheese which features what looks like a older band of singers (in package matching blue and yellow suits) with out seeing any faces. Just long shots of these guys dancing. I wondered if they were a former Johnny's boy band. It's from Japanese commercials HD from 5 days or so ago at the 7:38 mark. Just thought it was weird!
That’s the one when the mother was edited out
Oh this is about to be good! 🔥🔥🔥
The mother in the commercial was considered lost media for so long and all they had to do is see her live performances. This was funny and interesting usually these lost media ads or things overall has actors and actresses that moved on living life but she was casually chilling and living life doing what she loves. This was was interesting and fun. Cool video. ^_^
People talking about the bite if '87, but people forgotten about the Missing Mother of '87
Never heard of this brand, commercial or actress before, but boy was I on the edge of my seat.
I was convinced she committed a crime. The real reason was not at all expected, but makes perfect sense.
I guess being a tuna mom is a career choice 🤣🤣
my sis has the same togepi plush as you had in the background
definitely was not expecting that (also nice wailord)
Methinks they were too strapped of cash to produce an entirely new advert. Superb video.
i love it when mysteries that seem creepy have really mundane (but interesting nonetheless) explanations
Jazz singer, that's nice
I hope you'd consider tackling the Cesium-san Incident. Yes, it's a bit of an uncomfortable topic and is not exacly an urban legend (since word of it spread right after the broadcast) but that single broadcast mistake made TV networks across Japan treat live programs with more care.
I’ve never heard of this! I’ll certainly look into it. If it’s something I can safely discuss in a video, I’ll consider it!
Would you happen to have a link or how the name is spelt in Japanese?
@@SakuraStardust You can try セシウムさん here on YT. There's also quite a bit of context in the JP Wikipedia article for セシウムさん騒動.
@@PBNrandom VERY interesting! Thanks so much for this info!
So the went (KONAMI vs KOJIMA ) .
I believe that this is because of budget cuts. Less time, less money to spend
It’s very funny to me how completely different the ads are
Well it’s nice to know that she’s alive and well and it just seemed to be a contract issue and not something more dire
There's a part of many viewers that will be disappointed that the explanation behind this isn't something more morbid, like the case of Estonia's Otto Triin. But from every other standpoint, it's a relief that this turned out to be completely harmless.
This video is 14:23 minutes long. Asking "Why Did They Remove the Mom from This Commercial" amount to 13 minutes of the video. Explain "Why Did They Remove the Mom from This Commercial" only takes 1 minutes 23 seconds.
Interesting social experiment, so many people can be so negative sometimes.
😂😂 thanks for featuring my IG comment in the video
It must have been a shock and a rush for the SSK ad team to find out what was happening, so it's no surprised that it ended up hastily shot.
I wonder how much longer it lasted in that edited form? This is definitely the kind of thing that would send your team scrambling.
It's common for commercials to have shorter edits so this was probably just a butchered edit that the company just went with despite the glaring issues.
There is a lot of people that look like that beautiful woman.
This reminds me of the “Bat Embargo,” where during the height of the DCAU, DC had several different Batman shows running all at once and afraid that kids would be confused, made a rule that certain Batman characters could not be used on two shows at the same time. The main victim of this was KidsWB’s “The Batman,” and was why Robin couldn’t show up in that show until Teen Titans had ended.
So glad she is healthy and doing Jazz and Latin Lounge
You keep referring to the recording being on a VHS tape. It was Japan in the 80’s. It was most likely on a Betamax tape.
Oh my god this is like a horror movie
Hi loved the video, I hate to address this and I hope you don't take it the wrong way but maybe when you cut to a commercial don't cut into a cut like at 5:36 and at 10:46 there is a weird Sony flashing maybe other people pointed out. Maybe I'm just nitpicking but these things detract me and made me miss part of the video.
My guess was that she'd started demanding more money for the use of her likeness and the company was like, yoink!
But that's probably not how things work in Japan.
They could just make another new commercial ad instead of editing it if the contract was expired
The edit of '87 having such a dark seeming backstory only to just be that she endorsed a different brand is funny
TLDW: She starterd advertising a different canned food brand, so they edited her out.
0:57 Who killed captain Alex if it was a food commercial
Fish eyes in a can? Yuck.
Pls also try to locate the first yellow 4 (Yuki Yajima) in choudenshi bioman series. she was nowhere to be found since she left the show in 1984..
Makes me think about how they blur out idols on past shows they are in when they leave or are fired.
Sounds very similar to Jerry Lambert (a.k.a. the $299 PS3 Slim guy).
He starred in a dozen PS3 slim commercials for Playstation as the character Kevin Butler, but later disappeared. Turned out he got sued by Sony after he starred in a Nintendo Wii Bridestone ad, which was a breach in contract.
Glad the actress is doing well!
idk why they dont just make new ads lmao. If the ads so successful just recreate it with other actor/actress. I know its possibly wont capture the same magic, it's easier than just do some lazy edits like this and eventually end up in sakura stardust video lol. But again it's japan things lol. In my country I get sick see same influencers and person basically everywhere in ads even in multiple different fcmg. Bcs his family so famous lmao.
Why not just ask the company itself?
They probably cut her out of the payroll from royalties, lol.
How a crappy pasta begins:
A)Company saves money by updating familiar commercial in the 80s.
B)Someone makes a theory decades later.
C)Check comments:
Bot commenter 1: It's cursed!
Bot commenter 2: It's cursed!
Bot commenter 3: It's cursed!
.....
Bot commenter 109945: It's cursed
this is feel like Soviet assassination
I think the really creepiness comes from how the canned tuna tastes if they can’t afford to make a new commercial 😂.
The company removed the mom because she died and this is why shes gone