The Kulture Study: Yves 'Viola' MV

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  • Опубліковано 3 гру 2024

КОМЕНТАРІ • 91

  • @frankieramsay6040
    @frankieramsay6040 5 днів тому +388

    yves revealed in a fancall that it was called viola because when the song had no name, millic (her producer/ceo i think) suggested the name viola because the viola/violet flower represents yves well

    • @madeintoflesh
      @madeintoflesh 5 днів тому

      and the flower represents lesbians (not even joking)

    • @virtual_angel_.x
      @virtual_angel_.x 4 дні тому +5

      i did not know that, aw that's so cool

    • @im_learning_bicth
      @im_learning_bicth 4 дні тому +4

      Your info is so lost media tbh. How do people even find this out if they’re not diehard enough? 🥲

    • @materialesparticulados
      @materialesparticulados 4 дні тому +2

      @@im_learning_bicth theres a video of yves in X

    • @stella-zi9rk
      @stella-zi9rk 3 дні тому +2

      @@im_learning_bicthtwitter

  • @w4206
    @w4206 5 днів тому +235

    yves getting control over her own artistic direction was the best thing ever

  • @muriax
    @muriax 11 днів тому +354

    I completely agree that Yves is just simply cool. Her music direction is so creative and fun, I honestly can't think of anyone like her currently in kpop or even western music.

    • @pitabeybeh6451
      @pitabeybeh6451 4 дні тому +15

      Her artistry is in the same league as Lexie Liu, yaeji and Audrey Nuna

    • @RoseRose-gh2kj
      @RoseRose-gh2kj 2 дні тому

      @@pitabeybeh6451 HEAVY ON LEXIE LIU!!

    • @sztrife1
      @sztrife1 2 дні тому +6

      i wouldn’t go as far as saying no one is doing it like this but it’s definitely revolutionary for kpop standards

  • @bonanahh
    @bonanahh 5 днів тому +144

    seeing her on tour, and cannot wait to yell "LET'S GET DOWN AND BREAK SHIT"

  • @-1f
    @-1f 5 днів тому +239

    she just needs some SPACE 💜

  • @Zelgaro
    @Zelgaro 5 днів тому +59

    It’s funny you mentioned the old iPhone, Yves still carries around a really old model just for photos

  • @bonepeonies
    @bonepeonies 5 днів тому +84

    Yves is killing it so hard, her creative team love her and it’s so great.

  • @imnotdaredevil3714
    @imnotdaredevil3714 5 днів тому +83

    Yves says its hyperpop inspired! She really likes the genre & her song recs involve a lot of hyperpop and sort of y2k vibes? Some artists she's recced include PinkPantheress, Magdalena Bay's Imaginal Disk and Lexie Liu.
    I honestly didn't think I'd like it because Normally I'm not a huge hyperpop fan. And i thought i didn't like it byt the first time I heard it, I had to realistem to it over and over. Like I was just hooked, I wanted to keep turning it over when normally I'm TOO quick to judge and drop songs, even from other LOONA groups. Her discog really feels like its got that auteur's touch (and strong non idol dna) that makes me want to keep listening.

    • @stella-zi9rk
      @stella-zi9rk 3 дні тому

      magdalena bay and lexie liu makes SOOOO much sense

    • @TeChNoWC7
      @TeChNoWC7 2 дні тому +1

      Yeah it’s why I love it. I can’t get enough hyperpop

    • @sztrife1
      @sztrife1 2 дні тому +1

      couldn’t have said it better 👏🏻

  • @kellyqpr5
    @kellyqpr5 3 дні тому +9

    I'll never not want OT12, but Yves couldn't show this side to her in any sort of group. It feels very authentic to her without being held to the girl group "idol" standards. Literally couldn't be prouder! 🥹❤

  • @thursdayschildhasfartogo
    @thursdayschildhasfartogo 5 днів тому +36

    wait a second - the last minute of the video when you mentioned the song being "freeing" and "cathartic", reaally reminded me of the exact emotions i felt (and still feel) when i listened to new for the first time. my absolute favorite loona solo, now also releasing my favorite post-loona music
    what a crazy full-circle moment

  • @noproblemjustkidding
    @noproblemjustkidding 4 дні тому +9

    Even the vector scenes are SUUUPER early 2000’s. The panning shots of a desert with graphics overlayed. Like, so many artists recorded MVs in the desert back then lol.

  • @niconoot
    @niconoot 5 днів тому +46

    I bow down to this song, A LOT. Yves is killing it, company is doing good so far, discography is impressive.
    IDC, I just need some space!!! 💛

  • @chikenman334
    @chikenman334 10 днів тому +40

    such an amazing EP 🔥
    ngl, i wasn't too sure how to feel about her solo career but she's been killing it and is my biggest surprise of the year

  • @Casper745
    @Casper745 5 днів тому +20

    Yves comeback schedule is definitely really good and very well produced that she's literally just making sure she doesn't Miss anything with her career as a whole artist and Performer

  • @6012reasol
    @6012reasol 5 днів тому +13

    for me this comeback blew LOOP out of the park, and thats a massive compliment bc loop was already wonderful. this album is on repeat. and i cant wait for her next comeback, because I just know she’s gonna keep topping herself. and on that note, loossemble disbanding. i dont think they’re gonna join into full loona just yet, mainly because the way yves talked about a 3rd comeback sounded like she wants to do it soon. but maybe they’ll use a NCT or tripleS system, where they do solo albums, group and subunit albums all intermittently

  • @Imyourcherryybomb
    @Imyourcherryybomb 4 дні тому +16

    The way i moaned when that beat dropped within the first second of the video starts is insane. Oh Yves the ARTISTÉ that you are.

  • @johnmcc5896
    @johnmcc5896 3 дні тому +5

    3:58 LMAOO I just watched your Misamo video before seeing this one and how you got faked out thinking that the outro was a bridge absolutely killed me lol

  • @solarjihope8168
    @solarjihope8168 5 днів тому +6

    Queen needs some space. This song and just everything about her album is amazing. I know she just released Viola but I honestly can't wait for her next release

  • @lacanam
    @lacanam 5 днів тому +15

    This is the best breakdown of the song I've seen so far, MV included. PD may not upload as regularly as we'd like, but very often it's worth the wait.

    • @formoftherapy
      @formoftherapy  3 дні тому +5

      sorry I was sick :0 I'm glad it was worth the wait for you!!

  • @kabakaybug
    @kabakaybug 5 днів тому +6

    This is a great follow up after loop storytelling wise too! She was in a loop before that made her feel lost (yet she liked it) but i think in viola she eventually felt too confined and knows she cant stay in the loop anymore.
    i also think the loop gave her comfort as well but she couldn’t grow in it. so she made the decision to leave out of it. I think that’s where the album title “i did” comes in. “I did” is very confident and decisive in its phrasing. She is making decisions now, she is her own person and she has confidence and knows that she can do what she wants and she doesn’t have to stay trapped a cycle anymore!
    Yves is tired of the place she’s been in, what others think and i think that what makes the ending shot so powerful. She leaves the truck. She leaves the suffocating space/loop she was in. She’s always had the power to. Once she realizes she always had that, she makes a big decision for herself, and her mind!
    I also love how the “space” and the “loop” is ambiguous/vague in nature to the point where everyone can connect their own struggles to her songs. We’ve all been in a loop and we’ve all been tired of it and needed space. And i feel like yves is telling us, “ik how you feel, I’ve been there before and you can break out of the loop too and get the space you need!” And i know i needed this song and the courage to the space i needed too!
    And i love the burning brain imagery because it looks like spirals and most people (and from personal experience) who are in a loop and are doing the same things over and over again can spiral/go insane. It’s also relatable too cause ik the feeling she’s talking about lol

  • @kamerondean3887
    @kamerondean3887 5 днів тому +11

    I WAS WAITING FOR YOUR REACTION TO THIS! She’s incredible and her music will continue to get better with time

  • @victorsantana3574
    @victorsantana3574 4 дні тому +4

    both producers of music and video for Yves is killing it!!! and she deserves all the praise too

  • @kiw3nt
    @kiw3nt 5 днів тому +9

    i'm seeing her next year because everything she puts out is so good. just effortlessly cool music and perfect styling and aesthetics

  • @marianelim5576
    @marianelim5576 5 днів тому +8

    VIOLA SONG OF THE YEAR
    I DID ALBUM OF THE YEAR
    YVES ARTIST OF THE YEAR

  • @milkflavored
    @milkflavored 5 днів тому +3

    I love everything about this release and I can’t stop listening to this song. I’m super excited to buy the album! I wish Yves tremendous success, as she continues to make her own path 🫶

  • @pokiedokie24
    @pokiedokie24 5 днів тому +5

    Right now, no one is within 100m radius of me because I kept singing this song.

  • @fancy_avocado
    @fancy_avocado 5 днів тому +6

    she's insanely good

  • @godandtechnodude
    @godandtechnodude 5 днів тому +5

    Yea she ate this song up!

  • @Emi-tt8ww
    @Emi-tt8ww 4 дні тому +1

    Yves and her music are becoming more and more attractive and stylized.
    BTW, that thing is just a chrome plastic grille that is placed under certain neon ceiling lamps.

  • @tthhomm77
    @tthhomm77 3 дні тому

    I love YVES company’s (paper mill) vibes as a whole especially with eves, the genre and minimalism of the MVs make me so happy

  • @ChoerryNailArt
    @ChoerryNailArt 2 дні тому

    always makes me happy when this channel shows up in my reccs.🥰

  • @sr_echo
    @sr_echo День тому

    Yves has been my favorite sound and creative direction so far post-LOONA, def following her from now on

  • @OscarDiaz-mx8ik
    @OscarDiaz-mx8ik 5 днів тому +4

    she's killing it

  • @sajellx
    @sajellx 5 днів тому +48

    I'm still kinda mad that they used AI for some parts of the MV, specially knowing how artistic that company seems to be (they made a full stop motion visualizer for one of her bsides in her debut, be for real). Like I'm just mad bcs I know they can do better and this song and the album in general deserve it

    • @haseulmybeloved1134
      @haseulmybeloved1134 5 днів тому +17

      They already used AI on the debut's photobook. Unfortunately AI seems to be very popular with the Korean creatives

    • @sajellx
      @sajellx 5 днів тому +7

      @haseulmybeloved1134 I know but I was mostly referring MV wise. I truly hope this AI fashion stops, is so meh and we don't get anything good from it

    • @matuuscx
      @matuuscx 5 днів тому +1

      Omg where? I’m normally really good at spotting it but not here

    • @plxtokid
      @plxtokid 5 днів тому +1

      @@matuuscx 3:30 on this video!

    • @plxtokid
      @plxtokid 5 днів тому +2

      @@matuuscxIt’s also used for a lot of the pictures of people that they used scattered throughout the whole video

  • @JemuzuDatsWho
    @JemuzuDatsWho 3 дні тому +1

    It's giving OG hyperpop

  • @KimLipAhyeon
    @KimLipAhyeon 5 днів тому +3

    I just need some SPACE 💜I just need some SPACE SPACE🪐

  • @dydouux
    @dydouux 5 днів тому +1

    This comeback and the whole album is so gooood ♥

  • @TeChNoWC7
    @TeChNoWC7 16 годин тому

    Low key the choreo in this is insanely good

  • @stroberr_iii
    @stroberr_iii 5 днів тому +2

    yves said in a fancall that the producer? (im not sure who exactly) said that yves reminds him of viola like the flower!!!

  • @mikomallari5121
    @mikomallari5121 5 днів тому +3

    2 secs in, already liked this reaction

  • @alissa2939
    @alissa2939 4 дні тому +4

    the evil laugh i gave when you thought there was a bridge

  • @tas6263
    @tas6263 5 днів тому +1

    I LOVE ITTTTT

  • @neonvisuals
    @neonvisuals 3 дні тому

    rewatching this with you i just realised that in the scene that she holds a phone with an image of a butterfly, there are pictures of flowers in the background (and the name of the song is viola). maybe the message is "life and living things cannot be controlled"????

  • @Joey-gb8ru
    @Joey-gb8ru 5 днів тому +2

    PD im hoping your doing ok after the news yesterday🥺

  • @nexus_kuv
    @nexus_kuv 5 днів тому +4

    please react to the album its actually amazing

  • @NEWBOTANICA
    @NEWBOTANICA 5 днів тому +1

    The whole Album is great tbh and im not even a major loona fan..

  • @thursdayschildhasfartogo
    @thursdayschildhasfartogo 5 днів тому

    HELLL YEAHHH

  • @theonlymik3
    @theonlymik3 5 днів тому +2

    Wait till p.d hears dim

    • @formoftherapy
      @formoftherapy  3 дні тому +2

      I did a listening party! It's coming out December on my Patreon but... I'll tell you this: I lost it

    • @theonlymik3
      @theonlymik3 3 дні тому +1

      @formoftherapy knew it. Its magic.

  • @stella-zi9rk
    @stella-zi9rk 3 дні тому

    "i just need some space" "voices in my head" "ill dance again" ik there was a dartboard in that studio w a photo of bbc on it 😭

  • @sztrife1
    @sztrife1 2 дні тому

    yves is the future

  • @cici1585
    @cici1585 5 днів тому +2

    9:26 these r ai unfortunately :,)

  • @eximos
    @eximos 5 днів тому +1

    I het curious about her artitcs direction and went to check others artits from the company she sing in. They all are ao interesting

    • @haseulmybeloved1134
      @haseulmybeloved1134 5 днів тому +2

      Personally I like Blah, his songs are a very chill, ballady RnB vibe. My fav song of his is Perhaps I, a beautiful ballad

  • @marianelim5576
    @marianelim5576 5 днів тому

    RIGHT

  • @stella-zi9rk
    @stella-zi9rk 3 дні тому +1

    guys i think she might need some space

  • @crcrcr27
    @crcrcr27 5 днів тому

  • @avielsiul
    @avielsiul 4 дні тому +1

    YVES MOTHER

  • @alexxx_1
    @alexxx_1 5 днів тому

    Wait I’m actually EARLY-

  • @_ANDT.MAKI_
    @_ANDT.MAKI_ 5 днів тому

    NCT WISH ‘Wishful Winter’ next please 🙏

  • @kairos-049
    @kairos-049 5 днів тому

    if you like Viola then definitely give Brat a listen if you haven't already

  • @Zonloni
    @Zonloni 4 дні тому

    please react to the whole album❤

  • @rodrigoleon9143
    @rodrigoleon9143 День тому

    Yves xcx????

  • @StrangeBrewReviews
    @StrangeBrewReviews 3 дні тому

    Its OK, not as good as her first production, she needs to push more eurodance into the mix plus hyper pop and techno. She can dance with the best in the biz she needs to capitalize on that.