The director of this mv is Cho Giseok who also directed Girl Gang and Woke Up. Anyone who has never heard of him or isn't familiar with his work, he is a surrealist artist. He's good at blending surrealism with cultural realism in his music videos and you can see a lot of that in Howling. Anyway, it's a very avant-garde art movement, just like XG's experimental and unconventional style. I love how XG are constantly evolving and breaking boundaries. They're truly a cut above the rest.
OMG - i was looking at this info as well and he did such an amazing job and i love that he is in XG creative and production team :D The surrealism elements really make XG unique \m/
@ yes he shares a lot of his art in his Insta account including his work with XG. I hope he continues to work with them becus they create magic together 🔥❤️
@@trashteriyucky I don't know names, but both the wolf-barbarian costumes on the one member (and the dancers) and the plants-growing-with-each-step moment were straight out of Mononoke.
@kaylawmochi, who is basically an xG superfan (props to her), broke down this video and its references here: ua-cam.com/video/nPB-ADz5wKA/v-deo.html, and yeah, apparently it references Princess Mononoke a lot, but also like a bunch of other stuff. Really cool.
The four warriors, Jurin, Harvey, Maya and Cocona, their scenes had to be chaotic because they were just kicking ass. The three goddesses, Chisa, Hinata and Juria, were calm but destructive. A true masterpiece. I couldn't wait to see this reaction!
DUDE thank you, you just tied it together for me!! Fvck I am so in awe of this video, I want an entire 7 part book series about this group of aliens, it's so dope I could cry (annihilation is literally one of my all time favourite movies too lol)
Also, the 4 warriors are the rappers (quick paced and harder hitting form of music) in the group, whilst the goddesses are the singers (more slow and melodic). Don't get me wrong, all of them can sing, but if there is any rapping section in their songs, it will come from either Jurin, Harvey, Maya or Cocona.
Notice also when the comets were falling down there were only five of them .. And Cocona and Maya had masks, indicating they were already on the ground
I think it's the opposite. Nowadays, everyone is soo used to this "fast living", we can onnly concentrate for 3 seconds and then we scroll for the next video, for children, movies are too long and boring because they cannot sit straight for 1.5 hours. I love the visuals and everything about this music video, except that we do not get the time to appreciate it. Way too fast, way too flashy. I hope they will change their editing style in the future because the materials they used for this were the masterpiece and now it's shadowed.
@@ithoughtiwascishet1316 I never said anything about not enough nature or something like that. I truly like the whole idea with nature vs tech. I am only criticizing that almost all shots were very flashy and shown very shortly. I didn't even realize first that there were a few clips which were shown for longer because my brain got so exhausted from the very short clips. I was simply overstimulated by the amount of things that were shown at the same time
Alongside the amazing editing, I'd say huuuuuge props to XG's stylist, they really know how to enhance and bring out the originality of each concept. They're not afraid of being too avant garde and it pays off!
I reaaaallly love that they are utilizing every single element materials they could think of. From the creative director, stylist, director to the assistants, they've created innovative styling and prop creation on their MVs. A testament that you don't need a billion budget to make MV
The "XG Woke up but on steroids" got me off guard lmaooooooo Thank you for breaking this down Jordan, i know it's quite a hard work but thank you so much
"I don't know who can top them, it's simply too good" & "This is above my pay grade" = a bow down & a real sign of appreciation, from a true professional, for the rising world wide phenomenon that is XG & their wonderful team👍
We have to thank cho giseok for this incredible work of art and being the photographer and mv director for xg, ever since his debut directing grl gvng he hasn't missed once, his creativity and skills are outerworldly. A shoutout to simon jakops as well, their ceo and executive producer to make this group and artistic project come to life!
I'm an aespa stan so I love Armageddon music video very much and I honestly thought that nobody will top it this year, but then XG dropped Howling and now I think think that this might be even better. Don't like to compare and I really love both of the groups but if I had to choose one music video, this would be the video of the year for me
Honestly same, I thought armageddon was literally the pinnacle of music videos then XG dropped howling and I was just jaw dropped. Both aespa and xg are leading in concept and creative direction and I am proud to say XG to be one of my ults now joining aespa.
Armageddon was directed by the one who directed XG's TGIF and IYKYK.. The director said he wouldn't do the Armageddon video without his TGIF VFX team. SM taking notes lol
@@hannardee internet. fan accounts who cover these type of things. If you're an XG fan, fan accounts will cover these type of things because ALPHAZ are a small fanbase even if they do big things.
I personally don't think it's too much, but even if it is that's ok because that's what keeps taking me back to the mv, like, I want to watch the mv again in order to see all the details. But of course all opinions are respectfully accepted❤️
XG is an “ELITE” Xpop Group created by Simon, “JAKOPS” a Japanese Korean former Kpop idol who came up with the concept. These 7’ Japaneses Artists trained for five years from JAPAN to S. Korea for five years prior to their debut in 2022’. 👊🏽♥️🐺
Agreed. The editing is kind of overwhelming in the verses but you can still put together what is happening. Without the slow choruses I would have had a seizure. Amazing video
9:11 and you said it. the first time i saw that Harvey scene i thought it was jarring too, but watching it again, you can see it makes perfect sense. I love polluted visuals where you can still follow whats going on and I think its one hell of a challenge to direct/edit in that way. XG as an act always steps up to the challenge and they always crush it. Their team is amazing, they keep me forever excited to see what comes next.
The Harvey sections where super chaotic to me. Right to the limit of what I can take, but only because I really wanted to appreciate the makeup/styling and it was almost impossible... But this whole video, is INCREDIBLE. XG IS SOMETHING ELSE, I'M SO HERE FOR IT!!!!!
XG you can’t keep doing this!!! Jordan literally wants to give up reactions because of yall! 😅😂🤣 The contrast between the animalistic war going on (rap versus) and beautiful forces of nature (vocal chorus/bridge) balances perfectly. Don’t ever quit Jordan because XG is just going to keep getting better!
A nice thing about insane videos like this is that you keep learning with multiple rewatches. Many have pointed that rappers are warriors, singers Goddesses… but why just 5 landing at beginning??? Because Cocona and Maya are advance team infiltrating QR People (wearing grey and masks)
Nothing is too much when XG is involved. You are watching the best group on the planet, dropping another huge track and the most beautifully created music video of all time. Woke up was awesome, but this exceeded all of our expectations. Did you happen to listen to any of the vocal references or creative penmanship that makes this track so dam clever worthy of awards. XG XGLAX are obviously employing some of the biggest and best talent on the planet to create their music and videos
I think this is a case where the editing works in reverse, the shots being chaotic and crazy enhance the early jurin/harvey duo raps in both parts, they are meant to feel like an attack. Maya starts the slow down into chorus…but overall much like with our senses here the theme of the vid is the aliens overwhelm the planet like they overwhelm us. I think that feeling is meant to exist as a result.
The warriors, who are Jurin, Harvey, Cocona, and Harvey, are in a battle zone, so of course, their scenes/verses have chaotic editing compared to the goddesses, Juria, Chisa, and Hinata, who are calm but still destructive; it's like brains vs. brawns but if they worked together while still getting the job done. It's such a smart and beautiful way to depict what's going on in a music video, and it's so well done, especially when it's understood.
12:27 YOU SAID IT! “I Don’t Know WHO Can TOP Them!” 💯 FACTS! This reaction was Everything I was wanting 🫶🫶🫶 And for me- NO Not too much! It was definitely overwhelming on first watch but that’s what has kept me coming back so many times! It’s such an enjoyable watch now to catch New little moments each time.
MV was inspired by Princess Mononoke! 🐺 Even the wolf outfits. There are scenes from the movie incorporated in the MV. Like at 1:19 that happens in the Ghibli film.
With XG, it's CRAZY but they make it work so well. It's not just chaos to be chaotic. Tbh I love it when groups have crazy visual masterpieces like this!! I feel like too much of society tries to make things blended and things get lost so when stuff stands out like this, it's a breath of fresh air.
I loved this!! I’ve loved XG for a while now but I have to admit I’ve been a little overwhelmed with their recent concepts😂 It’s amazing nonetheless but it’s nice to have a practical breakdown to help me digest their chaos. Again, I love their chaos, it’s part of what makes XG so amazing, unique, and out of this world.
The shots where new growth emerges with each step (6:45) is just like the forest spirit in Mononoke Hime when it walks towards Ashitaka. I love how much of this MV concept is inspired by Mononoke Hime. This MV is just perfection. Hauntingly beautiful.
Is there any 2024 music video that can top this in terms of graphics and storytelling? Nah. The editor and XG themselves should be grabbing Best MV awards at EVERY award show this year.
I'm grateful for your reaction, because their videos are so incredibly detailed and layered, that your reactions help me notice things I normally miss and let me appreciate the video (and the song) that much more.
Thank you so much for this! They have been robbed of every award they deserve. Their performances were so sick. The choreos. The MVs. Their songs. Ever since they debuted, I knew that they would shake the asian music scene. And them in Coachella next year would prove to them that they have what it takes to be big.
LOVE YOUR DANCE FOR THIS BRO with the slower rotation, matching the beat... love it. Thank you for the reaction-review. Incredible video indeed! Stream HOWLING yall.
this is what it looks like in my dreams, running around fighting without even having connection if you think about it but somehow i and others were doing smth at the end
I’ve been an XG stan since Tippy Toes, and tbh the editing does get to me after awhile. I don’t have epilepsy, but it still makes me a bit ill to watch some of their more recent vids due to the hectic editing and over the top outfits. I still adore their music, but I might take a break on watching some of their MVs! (I miss actually seeing the girls! Not just seeing CGI surrounding them lol)
That’s ok they have audios and live performances just for people like you😊 Edit: that sentence sounded weird and kind rude but I was just listing why they make those vids😊
I love it! One of the best songs and videos. I will say, it is a little much to take in visually. Constant flashing and changing visuals, but it does make it very impactful and fits the music. The only reason I say it is too much is because there’s so much happening so fast that I can’t take it all in and appreciate the quality of every frame. I have watched it 20 times at least and on slow motion so I can appreciate all the hard work put into that visuals. Bravo. XG and their creative team is on another level always.
Just wanted to say I really love your videos!! Now every time I come across a kpop video I end up looking at the editing without listening to the music lol. You really inspire me :D
I already kinda got the concept for this video as like nature taking back over but i really loved how you broke it down step by step. It really helped me see so much about the video i was missing! Thanks Jordan!! Love XG they are always amazing💜
Thank you 1000x for this break down. I knew you wouldn't pass up on this. As soon as I seen the video I'm like I need him to break this down! People need to see this that are confused about what's happening in the video.
WOW - I like this vid even more now ..... they are bringing nature back to earth, didnt understand that before but like you said - it's A LOT ! Now the earth image at the end make a lot of sense. Interesting too that at 13:16 that is showing not one repeating face but each of their faces in a repeating pattern. Good grief !!
YESSSS! FINALLY! 😍 can't wait to watch when I get off work. I've seen so many comments with fans complaining about too much AI in this video 🙄 so I'm ecstatic to know how some of the shots were done.
"and its nuts... with inter-cutting closeups for seemingly no reason" @3:28 Bruh... The editors used the intercutting of the two frames, one frame with her "action", and then the "reaction" of the people in the other shot. It's a super short segment, but they used each of those few seconds perfectly, and to an amazing effect. Switching quickly between the shots of Harvey and the "sheep" adds dynamic movement within a close-quarters scene and fills out the frame to make it feel even more immersive. The close-up of her expression and fangs showed how she enjoyed what she was doing, and the direction of the "chaotic" movements occupies the viewers interest well into it. The timing of the switches is so smart because it gives the effect of the viewer experiencing it with her. It makes us have to rewind to see just what all happened. The visuals' narrative for howling has paid off so well. (as well as their other music videos) I'm not sure why it irked me so much what you said there, because that sequence of the mv left a big impression on me. Xgalx with their past productions has made it clear what their style and niche is. The XGALX team have made their own brand-new style and it is solid... and extra ordinary. (clearly) *im just a nerd whos into this kinda stuff*
Too much I think is subjective, but IMO, I miss this kind of feeling when I watch MV... I mean we have some awesome visuals back then with MV, like Katy Perry's Wide Awake, or even in monochromatic Gaga's Bad Romance... Moreover, as a creative makeup artist, I need this kind of "out of the box" visual... Sure the transition is kinda overwhelming, but there's something about it that reawakens something in my passion of editing
No, it isn't too much, Harvey's scene was inspired by Ghost in the Shell. It is an older anime. She is standing on the roof, then inverted dive off the building, then breaks through the window, and draws down on everyone.
Haha. I've been waiting for you to review this. I knnew you're gonna blow your mind. I even said it on my own reaction video on my channel. Haha. Epic MV from XG as usual 💪
The MV is amazing and visually gives me the most chills over any other MV I've seen, and I love it, but it also makes me want to never get high again in my life.
13:27 Those are not the same person tho, it's all the XG members. It may be hard to notice at first because they're all in the same pose but it's the 7 of them there.
Tbh XG’s music videos consistently give me cult vibes which makes me a little uncomfy but I can definitely appreciate how much work and creativity goes into these. I do think the editing is too much though because even the slow parts have a ton of crazy visuals going on so you never really get a break. Just my opinion though.
I love how you break these videos down they are so good! My mind can't comprehend it but you make it able to comprehend LOL as a person who just started doing edits i love it thank you for the reaction! ❤
"this is like xg woke up, but on steroids" most accurate way to describe it 😂😂
Facts
100%
Totally! I’ve been struggling to find the right words since I first saw that video, and you're right, that was spot-on
He did it guys. He's finally brave enough to react to this insane masterpiece
I remember him try to hide under his blanket just before watching it finally /s
My first thought watching this was “rip Jordan”
almost waited in ages for this reaction.. 🫡 for this brave soldier
YESSSSS finally!!!
he's literally having a stomachache 😭😭 he's brave fr
The director of this mv is Cho Giseok who also directed Girl Gang and Woke Up. Anyone who has never heard of him or isn't familiar with his work, he is a surrealist artist. He's good at blending surrealism with cultural realism in his music videos and you can see a lot of that in Howling. Anyway, it's a very avant-garde art movement, just like XG's experimental and unconventional style. I love how XG are constantly evolving and breaking boundaries. They're truly a cut above the rest.
OMG - i was looking at this info as well and he did such an amazing job and i love that he is in XG creative and production team :D The surrealism elements really make XG unique \m/
@ yes he shares a lot of his art in his Insta account including his work with XG. I hope he continues to work with them becus they create magic together 🔥❤️
where do you find this!!!!!!!!!!!
@@NikkiGTA416 can you share his insta? i really want to see more of his art because this mv is just so out of this world
Thank you for this info
The QR code just says Pig most of us are sure it’s a reference to the corrupted Boar from Princess Mononoke which their outfits reference in this MV
I was gonna say this! The whole thing is princess mononoke vibes
I just commented that Jurin's scenes remind me of Princess Mononoke!
@@trashteriyucky I don't know names, but both the wolf-barbarian costumes on the one member (and the dancers) and the plants-growing-with-each-step moment were straight out of Mononoke.
@kaylawmochi, who is basically an xG superfan (props to her), broke down this video and its references here: ua-cam.com/video/nPB-ADz5wKA/v-deo.html, and yeah, apparently it references Princess Mononoke a lot, but also like a bunch of other stuff. Really cool.
The four warriors, Jurin, Harvey, Maya and Cocona, their scenes had to be chaotic because they were just kicking ass. The three goddesses, Chisa, Hinata and Juria, were calm but destructive. A true masterpiece. I couldn't wait to see this reaction!
DUDE thank you, you just tied it together for me!! Fvck I am so in awe of this video, I want an entire 7 part book series about this group of aliens, it's so dope I could cry (annihilation is literally one of my all time favourite movies too lol)
Also, the 4 warriors are the rappers (quick paced and harder hitting form of music) in the group, whilst the goddesses are the singers (more slow and melodic). Don't get me wrong, all of them can sing, but if there is any rapping section in their songs, it will come from either Jurin, Harvey, Maya or Cocona.
@@absolutelynotarobot there's a reason why the mini this song is on is called awe lol
Notice also when the comets were falling down there were only five of them .. And Cocona and Maya had masks, indicating they were already on the ground
@@shurqeh Omg that's such a good attention to detail
A masterpiece is never too much. As a society, we’re already dumbed down and conditioned to expect less. For me, this is refreshing.
I think it's the opposite. Nowadays, everyone is soo used to this "fast living", we can onnly concentrate for 3 seconds and then we scroll for the next video, for children, movies are too long and boring because they cannot sit straight for 1.5 hours. I love the visuals and everything about this music video, except that we do not get the time to appreciate it. Way too fast, way too flashy. I hope they will change their editing style in the future because the materials they used for this were the masterpiece and now it's shadowed.
@@ajnosz120 and a lot of the nature shots where they aren't fighting are longer, so there's contrast between the nature and tech
@@ithoughtiwascishet1316 I never said anything about not enough nature or something like that. I truly like the whole idea with nature vs tech. I am only criticizing that almost all shots were very flashy and shown very shortly. I didn't even realize first that there were a few clips which were shown for longer because my brain got so exhausted from the very short clips. I was simply overstimulated by the amount of things that were shown at the same time
Sounds like someone needs to update their hard drive 😂😂😂. Overstimulated by a music video!?
WTF!😂😂
@@ajnosz120 I think it's the other way, you're always welcome to pause or rewind the mv to appreciate the details
Alongside the amazing editing, I'd say huuuuuge props to XG's stylist, they really know how to enhance and bring out the originality of each concept. They're not afraid of being too avant garde and it pays off!
💯💯💯
I reaaaallly love that they are utilizing every single element materials they could think of. From the creative director, stylist, director to the assistants, they've created innovative styling and prop creation on their MVs. A testament that you don't need a billion budget to make MV
The "XG Woke up but on steroids" got me off guard lmaooooooo Thank you for breaking this down Jordan, i know it's quite a hard work but thank you so much
"I don't know who can top them, it's simply too good" & "This is above my pay grade" = a bow down & a real sign of appreciation, from a true professional, for the rising world wide phenomenon that is XG & their wonderful team👍
We have to thank cho giseok for this incredible work of art and being the photographer and mv director for xg, ever since his debut directing grl gvng he hasn't missed once, his creativity and skills are outerworldly. A shoutout to simon jakops as well, their ceo and executive producer to make this group and artistic project come to life!
Would be nice if Simon and XG media team credited him on the official YT video
I'm an aespa stan so I love Armageddon music video very much and I honestly thought that nobody will top it this year, but then XG dropped Howling and now I think think that this might be even better. Don't like to compare and I really love both of the groups but if I had to choose one music video, this would be the video of the year for me
Honestly same, I thought armageddon was literally the pinnacle of music videos then XG dropped howling and I was just jaw dropped. Both aespa and xg are leading in concept and creative direction and I am proud to say XG to be one of my ults now joining aespa.
Armageddon was directed by the one who directed XG's TGIF and IYKYK.. The director said he wouldn't do the Armageddon video without his TGIF VFX team. SM taking notes lol
@@badboyonibakuwhere do you get these information because I want to learn more about it!
@@hannardee internet. fan accounts who cover these type of things. If you're an XG fan, fan accounts will cover these type of things because ALPHAZ are a small fanbase even if they do big things.
Same here!
I personally don't think it's too much, but even if it is that's ok because that's what keeps taking me back to the mv, like, I want to watch the mv again in order to see all the details. But of course all opinions are respectfully accepted❤️
when I see a good K-Pop MV I always wait for Jordan's reaction, because I'm sure it will amaze Jordan😂😂
XG is an “ELITE” Xpop Group created by Simon, “JAKOPS” a Japanese Korean former Kpop idol who came up with the concept. These 7’ Japaneses Artists trained for five years from JAPAN to S. Korea for five years prior to their debut in 2022’. 👊🏽♥️🐺
XG Lowkey tryna challenge Marvel studios with the amount of VFX they have in their every MV😂
15:00 FR Your Dance Therapy on this one Kinda Slaps! 🕺 😅
Agreed. The editing is kind of overwhelming in the verses but you can still put together what is happening. Without the slow choruses I would have had a seizure. Amazing video
People who were waiting for this👇🏻
Yes, it's me!
ABSOLUTELY hope bro don't quit again 😭💀
Desperately 😂
YES
Me!
When I thought nothing could top Woke Up, XG goes and tops themselves. 🤯 My song, video, and group of like the last 5+ years.
They only debuted in 2022?
The qr code says "pig" lmao
Yeah I fought too to get that word.. 👍😁 well done!
wolf eat pig
So you can scan it?
@@Dryminator wolfs eat cops? nice
I saw this on reddit where I scanned the code and it says pig. But actually scanning doesn't work
9:11 and you said it. the first time i saw that Harvey scene i thought it was jarring too, but watching it again, you can see it makes perfect sense. I love polluted visuals where you can still follow whats going on and I think its one hell of a challenge to direct/edit in that way.
XG as an act always steps up to the challenge and they always crush it. Their team is amazing, they keep me forever excited to see what comes next.
The Harvey sections where super chaotic to me. Right to the limit of what I can take, but only because I really wanted to appreciate the makeup/styling and it was almost impossible... But this whole video, is INCREDIBLE. XG IS SOMETHING ELSE, I'M SO HERE FOR IT!!!!!
I feel like Jordan deceased, then ascended, only to get deceased again, and get ascended again, in the span of 15 minutes 🤣
XG, always Top Tier. Thank you Jordan on breaking this down. same director of Woke up and Girl Gang
If they don't win some VMA award, things are rigged.
XG you can’t keep doing this!!! Jordan literally wants to give up reactions because of yall! 😅😂🤣 The contrast between the animalistic war going on (rap versus) and beautiful forces of nature (vocal chorus/bridge) balances perfectly. Don’t ever quit Jordan because XG is just going to keep getting better!
this is what I've been waiting for since the MV out
A nice thing about insane videos like this is that you keep learning with multiple rewatches. Many have pointed that rappers are warriors, singers Goddesses… but why just 5 landing at beginning??? Because Cocona and Maya are advance team infiltrating QR People (wearing grey and masks)
Nothing is too much when XG is involved. You are watching the best group on the planet, dropping another huge track and the most beautifully created music video of all time. Woke up was awesome, but this exceeded all of our expectations. Did you happen to listen to any of the vocal references or creative penmanship that makes this track so dam clever worthy of awards.
XG XGLAX are obviously employing some of the biggest and best talent on the planet to create their music and videos
the creators of this mv worked OVERTIME to come up with this absolute masterpiece istg nobody has or can come close to this😭💕🔥
I think this is a case where the editing works in reverse, the shots being chaotic and crazy enhance the early jurin/harvey duo raps in both parts, they are meant to feel like an attack. Maya starts the slow down into chorus…but overall much like with our senses here the theme of the vid is the aliens overwhelm the planet like they overwhelm us. I think that feeling is meant to exist as a result.
I LOVE XG SO MUCH THEIR MUSIC VIDEOS ATEE SO MUCH
I LOVE XGG AND YOUR REACTIONS!!
The warriors, who are Jurin, Harvey, Cocona, and Harvey, are in a battle zone, so of course, their scenes/verses have chaotic editing compared to the goddesses, Juria, Chisa, and Hinata, who are calm but still destructive; it's like brains vs. brawns but if they worked together while still getting the job done. It's such a smart and beautiful way to depict what's going on in a music video, and it's so well done, especially when it's understood.
12:27 YOU SAID IT! “I Don’t Know WHO Can TOP Them!” 💯 FACTS!
This reaction was Everything I was wanting 🫶🫶🫶
And for me- NO Not too much! It was definitely overwhelming on first watch but that’s what has kept me coming back so many times! It’s such an enjoyable watch now to catch New little moments each time.
So many layers of incredible talent: MV, FX, music, choreo, costumes, sets, story. A full production in just a few minutes.
ALPHAZ was never going to let you get away with not reacting to this any later 🤣 LETS GOOOOO!!!!
Let's freaking go!!! Huhu finally ♥️ xg is literally a masterpiece ✨
Also the princess mononoke references are sick!
This might be my favourite mv ever i absolutely love it! So complex and original
I was WAITING for your reaction 👏🏻
MV was inspired by Princess Mononoke! 🐺 Even the wolf outfits. There are scenes from the movie incorporated in the MV. Like at 1:19 that happens in the Ghibli film.
Thank you so much for reacting this video
With XG, it's CRAZY but they make it work so well. It's not just chaos to be chaotic. Tbh I love it when groups have crazy visual masterpieces like this!! I feel like too much of society tries to make things blended and things get lost so when stuff stands out like this, it's a breath of fresh air.
Finally!! I’m always waiting your reaction to XG😎😎
Been waiting for you to break down this mv 😂❤ and see you flabbergasted to it hahaha
the whole MV is wallpaper-able 🤧🤧🤧🤧
I loved this!! I’ve loved XG for a while now but I have to admit I’ve been a little overwhelmed with their recent concepts😂 It’s amazing nonetheless but it’s nice to have a practical breakdown to help me digest their chaos. Again, I love their chaos, it’s part of what makes XG so amazing, unique, and out of this world.
The shots where new growth emerges with each step (6:45) is just like the forest spirit in Mononoke Hime when it walks towards Ashitaka. I love how much of this MV concept is inspired by Mononoke Hime. This MV is just perfection. Hauntingly beautiful.
Is there any 2024 music video that can top this in terms of graphics and storytelling? Nah. The editor and XG themselves should be grabbing Best MV awards at EVERY award show this year.
I'm grateful for your reaction, because their videos are so incredibly detailed and layered, that your reactions help me notice things I normally miss and let me appreciate the video (and the song) that much more.
Thank you so much for this! They have been robbed of every award they deserve. Their performances were so sick. The choreos. The MVs. Their songs. Ever since they debuted, I knew that they would shake the asian music scene. And them in Coachella next year would prove to them that they have what it takes to be big.
The rapping, their talent, the concept, and these crazy visual truly deserve a lot more recognition.
LOVE YOUR DANCE FOR THIS BRO
with the slower rotation, matching the beat... love it.
Thank you for the reaction-review. Incredible video indeed!
Stream HOWLING yall.
this is what it looks like in my dreams, running around fighting without even having connection if you think about it but somehow i and others were doing smth at the end
I’ve been an XG stan since Tippy Toes, and tbh the editing does get to me after awhile. I don’t have epilepsy, but it still makes me a bit ill to watch some of their more recent vids due to the hectic editing and over the top outfits. I still adore their music, but I might take a break on watching some of their MVs! (I miss actually seeing the girls! Not just seeing CGI surrounding them lol)
I am with you.
That’s ok they have audios and live performances just for people like you😊
Edit: that sentence sounded weird and kind rude but I was just listing why they make those vids😊
Yes left right seemed like a better balance
I think their performance videos use less colors and cgi, you could watch those.
I LOVE when you react to XG, it’s just so good to see your appreciation for them in every aspect ☺️
In my opinion one of the main references was Princess Mononoke, especially the shot with steps-plants on 7:05
I love it! One of the best songs and videos. I will say, it is a little much to take in visually. Constant flashing and changing visuals, but it does make it very impactful and fits the music. The only reason I say it is too much is because there’s so much happening so fast that I can’t take it all in and appreciate the quality of every frame. I have watched it 20 times at least and on slow motion so I can appreciate all the hard work put into that visuals. Bravo. XG and their creative team is on another level always.
Thank you Jordan, we were all waiting for this.
FINALLY, I WAS WAITING FOR YOUR REACTION!
Just wanted to say I really love your videos!! Now every time I come across a kpop video I end up looking at the editing without listening to the music lol. You really inspire me :D
I already kinda got the concept for this video as like nature taking back over but i really loved how you broke it down step by step. It really helped me see so much about the video i was missing! Thanks Jordan!! Love XG they are always amazing💜
FINALLY!!!!!!!!!!!!!!!!!!!!!!! I've been waiting for this video!!
You make me appreciate mvs so much more, thank you Jordan ❤
Thank you 1000x for this break down. I knew you wouldn't pass up on this. As soon as I seen the video I'm like I need him to break this down! People need to see this that are confused about what's happening in the video.
Cmon!!! You nailed it!! XG is killing it!!
YOURE THE BEST REACTOR OF XG MAN. YOU EXPLAIN IT VERY WELL. PLEASE MORE REACTIONS TO MY GIRLS. LOVE YOU MAN!
WOW - I like this vid even more now ..... they are bringing nature back to earth, didnt understand that before but like you said - it's A LOT ! Now the earth image at the end make a lot of sense. Interesting too that at 13:16 that is showing not one repeating face but each of their faces in a repeating pattern. Good grief !!
YESSSS! FINALLY! 😍
can't wait to watch when I get off work. I've seen so many comments with fans complaining about too much AI in this video 🙄 so I'm ecstatic to know how some of the shots were done.
I have been waiting for this!!!! Thank you Jordan!!!
i love everything about this video and song!! this xg comeback was top notch as usual!
I was literally waiting for this
Xg❤
"and its nuts... with inter-cutting closeups for seemingly no reason" @3:28
Bruh...
The editors used the intercutting of the two frames, one frame with her "action", and then the "reaction" of the people in the other shot. It's a super short segment, but they used each of those few seconds perfectly, and to an amazing effect. Switching quickly between the shots of Harvey and the "sheep" adds dynamic movement within a close-quarters scene and fills out the frame to make it feel even more immersive. The close-up of her expression and fangs showed how she enjoyed what she was doing, and the direction of the "chaotic" movements occupies the viewers interest well into it. The timing of the switches is so smart because it gives the effect of the viewer experiencing it with her. It makes us have to rewind to see just what all happened. The visuals' narrative for howling has paid off so well. (as well as their other music videos)
I'm not sure why it irked me so much what you said there, because that sequence of the mv left a big impression on me. Xgalx with their past productions has made it clear what their style and niche is. The XGALX team have made their own brand-new style and it is solid... and extra ordinary. (clearly)
*im just a nerd whos into this kinda stuff*
The flower guns are a tribute to Tim Schaefer's Grim Fandango. It's called Sprouting and is the only way to kill the spirits of the Dead
My favorite part about Jordan is how invested he gets in the story for kpop videos.
Thank you for the reaction and breakdown. This is a masterpiece!!
Too much I think is subjective, but IMO, I miss this kind of feeling when I watch MV... I mean we have some awesome visuals back then with MV, like Katy Perry's Wide Awake, or even in monochromatic Gaga's Bad Romance... Moreover, as a creative makeup artist, I need this kind of "out of the box" visual... Sure the transition is kinda overwhelming, but there's something about it that reawakens something in my passion of editing
No, it isn't too much, Harvey's scene was inspired by Ghost in the Shell. It is an older anime. She is standing on the roof, then inverted dive off the building, then breaks through the window, and draws down on everyone.
Haha. I've been waiting for you to review this. I knnew you're gonna blow your mind. I even said it on my own reaction video on my channel. Haha. Epic MV from XG as usual 💪
The styling and effects are unique, i have never seen such awe inspiring MV's from any group before. The team behind XG are masters at their craft.
The MV is amazing and visually gives me the most chills over any other MV I've seen, and I love it, but it also makes me want to never get high again in my life.
I've just discovered XG through this video. I have been blessed today. Thank you, Jordan.
Yes! I've been waiting for this one! When I saw the MV I was like "Jordan is gonna lose his mind" 🤣
This is art. Art is NEVER too much. I love XG way too much.
13:27 Those are not the same person tho, it's all the XG members. It may be hard to notice at first because they're all in the same pose but it's the 7 of them there.
I’ve been WAITING
Love your videosss they're such an amazing way to learn from mvs
Been waiting on your input for this awesome MV.
10:05 the face summarize it pretty good
hope bro dont quit again
Literally checking this channel to see if you already react to Howling
This is like the first time im seeing real stress in his eyes 😭 so true tho this mv is INSANE
I've been waiting for you for the whole week Jordan, why so late 😭
as a maximalist, there are no "too much" honestly, BTW MAMA doesn;t include this girls as the best MV nominees, it just insane
Tbh XG’s music videos consistently give me cult vibes which makes me a little uncomfy but I can definitely appreciate how much work and creativity goes into these. I do think the editing is too much though because even the slow parts have a ton of crazy visuals going on so you never really get a break. Just my opinion though.
I love how you break these videos down they are so good! My mind can't comprehend it but you make it able to comprehend LOL as a person who just started doing edits i love it thank you for the reaction! ❤
Finally!!! Was looking forward to this!
XG is the only group who create that. So effort ❤
IVE BEEN WAITING FOR U TOO REACT TO IT!!