Understanding Marketing Basics For Businesses | Marketing 101

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  • Опубліковано 24 гру 2024

КОМЕНТАРІ • 217

  • @Adamerhartvideo
    @Adamerhartvideo  5 років тому +20

    👉 Watch This Next "Introduction To Marketing" 👉 ua-cam.com/video/8Sj2tbh-ozE/v-deo.html

    • @mhiz_loyratwinnie8013
      @mhiz_loyratwinnie8013 4 роки тому +1

      i watched that first. Good information. Simple and informative

    • @hiyawkal2201
      @hiyawkal2201 4 роки тому +2

      what are the basic subject to learn marketing

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому

      @@hiyawkal2201 lots of videos on this exact subject on my channel, check em out!

    • @hayatmahamud1099
      @hayatmahamud1099 3 роки тому +1

      @Deborah Leikam why😥😥😥😥😥😥😥😥😥😥🙄🙄🙄����

    • @Dracoba88
      @Dracoba88 3 роки тому

      Ok

  • @danishuddin9752
    @danishuddin9752 4 роки тому +195

    1. customer research
    2. competitor research
    3. specialization (blue ocean)
    4. differentiation and/or being better
    5. position in the market (positioning map)(price , quality)
    6. segmentation (properly segmenting the customers)
    7. concentration (concentrate on valuable products, services that you provide or is liked the best)
    8. pricing (1.cost based pricing, 2.value based pricing)
    9. market, message, media alignment match
    (market the who, message the what, media the where)
    10. lifetime customer value

  • @dwanejohnson3772
    @dwanejohnson3772 4 роки тому +226

    I'm a 14 year old, but I'm here because I want to be a millionaire someday, and I'm willing to dedicate as much time as it takes to acquire the knowledge I need to make that possible.

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому +31

      Awesome Blair, great to have you here. Starting at 14 and watching videos like this make the odds of you becoming a millionaire very, very high :)

    • @nin7283
      @nin7283 4 роки тому +13

      bro if you start a 14, building yourself step by step, you'll be more than millionaire

    • @ahmo2
      @ahmo2 3 роки тому +10

      @@nin7283 Yeah, that´s true. Millionaire in money is poorer than millionaire in knowlegde, creativity, integrity and thinking.

    • @Khalodotto
      @Khalodotto 2 роки тому

      Wish you luck

    • @hlangananisiduduzo8818
      @hlangananisiduduzo8818 2 роки тому

      Same here

  • @unmiss-com
    @unmiss-com 3 роки тому +11

    His branding keeps getting better every time

  • @jasonsidequest
    @jasonsidequest 4 роки тому +124

    Literally a whole months worth of university lessons in 14 minutes, absolutely amazing content Adam

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому +15

      Thanks Yes! That's my goal, taking 10 years of marketing and making it digestible, and actually useable!

    • @PedroRodrigues-je6xp
      @PedroRodrigues-je6xp 3 роки тому

      @@Adamerhartvideo I'm confused.... Why are competitors needed to improve ourselves (and, more specifically, our products we sell)?
      I understand how their existence push us (and them) to their full potential and all, but, is full potential really necessary? Is burning through our planet really that good? Is utilizing all (even unmoral) capitalistic tactics that reduces cost or spreads the word faster, really that healthy?
      I apologize for dumping here a full so many questions that range so many things at once but I've been in a economics course (starting a new marketing course in 5 hours) and I've been building all this questions...
      Again, I apologize.
      Thank you kindly and good day

    • @nipunviraj3185
      @nipunviraj3185 3 роки тому

      Not literally

    • @jack__jack4617
      @jack__jack4617 3 роки тому

      @@Adamerhartvideo can u make a video on marketin concept

  • @personalbranding292
    @personalbranding292 2 роки тому +9

    Marketing Basics101
    1. Customer Research.
    2. Competitor Research.
    3. Specialization
    4. Differentiation.
    5. Positioning.
    6. Segmentation
    7. Concentration.
    8. Pricing.
    9. Media watch.
    10. Lifetime customer value.

  • @tsemindi1466
    @tsemindi1466 Місяць тому +1

    This is amazing and more valuable video, I'm now 17 years old, i'm from sri Lanka, I've some kind of ideas for a business, nearly our traditional iconic thing such as masks, veval products and more a lot, but in Sri Lanka, the main problem is the culture, it's totally different with other countries, in this age, our parents told us all time, don't do any thing, which not related to education, i know that the education is first, but our education system, sullybuses, are out dated...😢
    But i know first i have to learn hard then i can earn, i used to watch marketing, branding, production video day by day one year a ago, but know i have to face advance level exam, for that i reduce that, then when i go to university, i make my dream, reality ...

  • @Ammie_mysic
    @Ammie_mysic 5 місяців тому +1

    Hello bro, first of all, thank you for this amazing video. i am 14years old, i am Armenian 🇦🇲, and mostly i know about SMM, and about Marketing, and i want to start a content, and i will do it, promise you, your videos help me, 🙏🏾💓

  • @muhammadabuzarkhan7450
    @muhammadabuzarkhan7450 Рік тому

    Thanks to you; I got more confidence in my knowledge of marketing.
    Your teaching is concise and concrete.

  • @annalisaslifestyle4267
    @annalisaslifestyle4267 3 роки тому +18

    This is the most useful information I came across on UA-cam on this topic. I'm doing a business course and majority of this information was provided so I'm 100% sure you are offering good advice. Thanks 😊

    • @Adamerhartvideo
      @Adamerhartvideo  3 роки тому

      Hey Annalisa! Thanks so much, I'm so glad to hear you found it helpful!

  • @goldentoast69
    @goldentoast69 4 місяці тому +1

    13 yo here! watching cuz i wanna be independent when i grow up xD

    • @ONLYAIHISTORY
      @ONLYAIHISTORY 25 днів тому

      If you wanna be independent focus on personal finance ect

  • @reyanmonon947
    @reyanmonon947 3 роки тому +5

    I am class 8 student but now I think I have learned a lot from your 14 minutes lesson. Thanks man.

  • @dylanking000archive
    @dylanking000archive 3 роки тому +2

    I usually watch videos while doing other stuff but this is literally so value packed I have to save it for later when I'm done my work day

    • @Adamerhartvideo
      @Adamerhartvideo  3 роки тому +1

      Hey Dylan! Awesome to hear thanks my friend, glad you're finding then content helpful!

  • @kennethkingdon-korab2174
    @kennethkingdon-korab2174 2 роки тому +2

    I wanna thank you so much. I just got a nice new position and I'm in a position of reworking the community impression of the business. I want to really make the image and the message pop. You have been incredible in helping me do just that.

    • @Adamerhartvideo
      @Adamerhartvideo  2 роки тому

      That's awesome Kenneth congrats and thanks for letting me know!

  • @trinity_leigh
    @trinity_leigh 2 роки тому +1

    Just picked up a marketing job and am new to the topic, so grateful these videos exist haha

  • @metacademy226
    @metacademy226 2 роки тому +5

    This was very informative and educational, thank you Adam for making this video so simple and easy to comprehend.

  • @jaeians
    @jaeians 14 днів тому

    Thank you for sharing... Am here becoz i want to be a business man someday

  • @tarirochagwiza1281
    @tarirochagwiza1281 4 роки тому +4

    You are so good at this!

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому

      Appreciate that Tariro! Great to have you along.

  • @farhannezami5185
    @farhannezami5185 3 роки тому +1

    Buddy , let me tell you one thing. Your channel has a value.

  • @decrysuu
    @decrysuu 4 роки тому +14

    Hi! I’m 13 y/o but it’s not stopping from doing marketing. I wanna thank you for making your vids so easy to understand, yet filled with so much information

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому +3

      Hi Anna! That's awesome that you're studying and learning this at 13!! It will serve you for your whole life. Great to have you along.

    • @hayatmahamud1099
      @hayatmahamud1099 3 роки тому

      me too🤣🤣🤣😂😂

  • @shawnstibbe1186
    @shawnstibbe1186 Рік тому

    I love that randy Rhodes in the background, love this video as well I aspire to start my own business soon and aspire to turn it into a franchise learning these things help alot

  • @abhisheikandotra3347
    @abhisheikandotra3347 2 роки тому +3

    Adam please suggest us some great books on marketing for beginners

    • @Adamerhartvideo
      @Adamerhartvideo  2 роки тому +1

      Hey Abhishek, I've got a video on 42 advertising tactics that lists out 42 different books.

    • @abhisheikandotra3347
      @abhisheikandotra3347 2 роки тому

      Thanks for reply. Love from India for you,so keep making marketing video s for all of us.Thanks again

  • @yusrawill4421
    @yusrawill4421 3 роки тому +8

    Now I understand what I have been studying over 4 year 🙂

  • @chrisphan20
    @chrisphan20 3 роки тому +1

    Love your channel and videos!

  • @ojheroicza5165
    @ojheroicza5165 3 роки тому +1

    This is brilliant Adam. Keep them coming. All the way from South Africa.

    • @Adamerhartvideo
      @Adamerhartvideo  3 роки тому

      Hey OJ!! Awesome thanks my friend, appreciate you stopping by and leaving a comment!

  • @ArtyDrop
    @ArtyDrop 2 роки тому +1

    Very well explained. Thank you

  • @checon.pesquisa
    @checon.pesquisa 3 роки тому +1

    Great Advice!

  • @sounputhimonouk8489
    @sounputhimonouk8489 6 місяців тому

    Hi, I am here to learn, so i can further my job and career as well as to learn something new. I understand the value of knowledge, and information.

  • @noaaahhh8142
    @noaaahhh8142 Рік тому +1

    Hey Adam nice video I'm currently taking a business class at my school this is a great start for my journey I also gained alot of knowledge thank you 👍

  • @stevenhurd5931
    @stevenhurd5931 4 роки тому +6

    Really good video. Simple points, effectively communicated, and engaging. Thanks!

  • @profannalatino7720
    @profannalatino7720 4 роки тому +2

    thank you Adam....I'm an english teacher in a specific vocational school and your videos are very precious for me and my students ::::))))

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому

      Hi Anna! That's so great to hear thanks so much for letting me know. If you have any questions make sure to let me know and keep up the important work!

    • @profannalatino7720
      @profannalatino7720 4 роки тому

      @@Adamerhartvideo Hi, it's great you replied my message.. Yesterday I spent three hours listening to your "lessons"... I was captured by your security and approach semplicity to the topic and even if I've been in this school since last school year (after a long period in a technician one with other specific topics)...I had the pleasure to follow you in almost all your videos...I have a really knowledge now..lol...maybe my students need the subtitles because not everybody can be so good at understanding your whole speech and I found only one...what a pity...anyway it was a pleasure to know you in this way..you are great...continue to be fantastic...and I'll continue to follow you and learn new things...thanks a lot!!! ::::)))

    • @omokanoluwatobi3527
      @omokanoluwatobi3527 3 роки тому

      Wow...
      That's coming from a prof

  • @lilynethenbe5719
    @lilynethenbe5719 2 роки тому +1

    Great videos! Thanks!

  • @rtk2316
    @rtk2316 3 роки тому +1

    Guru is a great word

  • @dheerchheda529
    @dheerchheda529 3 роки тому +1

    Amazing in detailed value

  • @ariffirman3460
    @ariffirman3460 4 роки тому +3

    Greetings Adam! Just started watching your content to learn about marketing. Just a question, as a person who does marketing, do you promote different stuff everytime as in products of different people or you have your own business/products that you do marketing on? Thanks.

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому +2

      Hey Arif! I do marketing for myself (my courses and consulting) as well as help my clients market their businesses. So the answer is... both :)

  • @ineshtickoo2530
    @ineshtickoo2530 4 роки тому +4

    Hey Adam, I'm a 16-year-old designer and I'm deeply interested in design, technology, and marketing (mostly the brand and advertising aspects of it). I'm unsure of what I should major in college, currently my plans are for Computer Science but I'm unsure whether studying engineering while my dream job doesn't lie completely in the field would help; on the other hand, it's often said that having a technical degree helps if you want to pursue careers like management/business/marketing. What would you suggest?

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому +6

      Hi Inesh! A technical degree will only really help if you do technical stuff... so if your interest is in marketing, then studying marketing is a good place to start. That said, you could do a technical degree and study marketing on the side (while I do have a degree in marketing MOST of my knowledge came from self study)

    • @ineshtickoo2530
      @ineshtickoo2530 4 роки тому

      @@Adamerhartvideo Thank you so much.

  • @petermevorah
    @petermevorah 2 роки тому +1

    this is great thanks Adam

  • @crazygamer6601
    @crazygamer6601 10 місяців тому

    I love the Dual Rectifier in the back. Rock on dude 🤘

  • @fridaydaniel2644
    @fridaydaniel2644 3 роки тому +1

    so lovely sir,thanks for sharing

  • @pwrxtreme1492
    @pwrxtreme1492 5 років тому +9

    Hey Adam, 2 questions..
    1. Are you using teleprompter for this video?
    2. Do you edit and add effects, texts etc in your Videos by yourself or outsource it? Very clean and precise unlike others who bomb videos with effects and sounds. Thanks and pls share how to do such editing.

    • @Adamerhartvideo
      @Adamerhartvideo  5 років тому +2

      Thanks PWR XTREME. Here's the answers
      1) No teleprompter for this video (haven't used one in the past year I don't think)
      2) I have a great team that helps with editing and effects.

  • @garciaandre7815
    @garciaandre7815 3 роки тому +1

    Woooooooow great video and clear info 💰💰💰💰✅

  • @lemlemdemma1818
    @lemlemdemma1818 2 роки тому

    Thank you for everything

  • @ranaanas4375
    @ranaanas4375 2 роки тому +1

    Waooo
    Best of luck

  • @heartSwiper
    @heartSwiper 4 роки тому +3

    The built in ahaaa moments lol great stuff

  • @julianh.9433
    @julianh.9433 4 роки тому +2

    Thank you!

  • @CarloKyu
    @CarloKyu 4 роки тому +2

    thanks for your channel!

  • @rhassan1428
    @rhassan1428 4 роки тому +1

    You are the best .im very glad to find your channel

  • @anh-thutran
    @anh-thutran 4 роки тому +3

    Thank you so much for your videos, they're all great and really educational. Subcribeeeed

  • @adityasamy2495
    @adityasamy2495 3 роки тому +1

    I love the intro

  • @christophercuevas2599
    @christophercuevas2599 4 роки тому +2

    Hi sir. Thanks for the video.
    Very helpful and a lot of learning for me.
    Btw it was hard for me to catch up what you're saying so I turned "on" the captions, and I only looked at the caption most of the time cuz I wanna catch up.
    I suggest that you slow down a bit when you speak :)
    More visual aid, and more practical example will be helpful.
    Thanks again.

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому +1

      Thanks Christopher! Glad you enjoyed (even though it was fast ;)

  • @foodlover3878
    @foodlover3878 4 роки тому +1

    Great Content Thank you so much for sharing

  • @VenusSnuggleTrap
    @VenusSnuggleTrap 4 роки тому +26

    I'm building my own business and thank you, this was very informative. Although my hand is now cramping from all the note taking XD

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому +3

      Hey Loredana! That's awesome to hear (except for the hand cramps, get some ice :)

  • @motivationkiaag3729
    @motivationkiaag3729 3 роки тому +1

    I am not understanding English but you explain easy way

    • @Adamerhartvideo
      @Adamerhartvideo  3 роки тому

      Thanks my friend, I'm glad you found it useful!

  • @sohammmmmmmm29
    @sohammmmmmmm29 2 роки тому +1

    am bit late... but gonna learn maximim...!!

  • @coolsai
    @coolsai 2 роки тому +1

    Great video ✨ You're replying every comment much appreciated 🎉

  • @hayatmahamud1099
    @hayatmahamud1099 3 роки тому +2

    I never knew marketing was so interesting😎😎😎🤩🤩🤩

    • @Adamerhartvideo
      @Adamerhartvideo  3 роки тому +2

      Hey there Hayat! Yeah I think it's one of the most interesting things I've ever learned about!

  • @ssceducationlearningresour8769
    @ssceducationlearningresour8769 4 роки тому +3

    1:33 to skip intro :)

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому

      But why would you want to miss all the witty banter at the beginning lol

  • @정-i8t
    @정-i8t 4 роки тому +1

    Which should I pursue more, corporate profits or consumer confidence?

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому +1

      Consumer confidence. That will lead to profits.

    • @정-i8t
      @정-i8t 4 роки тому +1

      @@Adamerhartvideo Thank you for your answer.

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому

      @@정-i8t :)

  • @visionaryeyes1759
    @visionaryeyes1759 3 роки тому +1

    Very brilliant

  • @popsy6575
    @popsy6575 4 роки тому +1

    Thanks for this video, informative and expound ideas

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому

      Awesome thanks Rye!

    • @popsy6575
      @popsy6575 4 роки тому

      @@Adamerhartvideo no worries sir, good content and motivational

  • @courtneywanma7809
    @courtneywanma7809 4 роки тому +1

    Thanks mate that really helped

  • @milahh6422
    @milahh6422 4 роки тому +3

    you should add visual exampls to understand better or use a company to show how they works

  • @boostili
    @boostili Рік тому

    how to choose the ideal customer, because here you said we have to care about them, we have to describe them. but how to make the first pick?

  • @mozoonmarketing4877
    @mozoonmarketing4877 4 роки тому +1

    Good points!

  • @ahamedjameel8480
    @ahamedjameel8480 2 роки тому +1

    Good video

  • @zubeiridries8678
    @zubeiridries8678 4 роки тому +1

    thank you

  • @IceSmurg
    @IceSmurg 2 роки тому

    You tell us what we need to do but now how, I would appreciate for you to tell us how.

  • @evyehernandez3966
    @evyehernandez3966 3 роки тому +2

    😱 marketing is life !!!! Something that I love about marketing is that there are not specific criteria to make an impact in market...Thank God, follow rules isn't my strength ❤️😝

  • @shredderwannabe
    @shredderwannabe 2 роки тому +1

    What happened to your PRS??

    • @Adamerhartvideo
      @Adamerhartvideo  2 роки тому +1

      Hey Shredder! It's still there, just on the other wall :)

  • @yemsirachhaile9220
    @yemsirachhaile9220 3 роки тому +1

    I have my own business in Dubai I have a big problem in marketing can you help how can manage my business

    • @Adamerhartvideo
      @Adamerhartvideo  3 роки тому

      Hi Yemsirach! Sorry to hear about your problem! What kind of issue are you having?

  • @classy_frances3603
    @classy_frances3603 2 роки тому +1

    Hello Adam, I've been in the marketing space for a while and I'm really confused. I would really love to work for you

    • @Adamerhartvideo
      @Adamerhartvideo  2 роки тому +1

      Hey Frances, great to have you along! Best plan is to subscribe here to see if/when some spots open up: adamerhart.com/cheatsheet

  • @adzrihanapi6247
    @adzrihanapi6247 4 роки тому +1

    Mr. Adam thanks for great content I'm really understand to much and thank you for advance info for me.. because this coming college .. my course is business Marketing management'
    Mr. Adam I have questions.. major in marketing subject how I get in first and freshman students can't you advice me or given motivation.. that I'm really inspire to your video..😊

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому

      Hey there Adzri, I think the reason many aren't interested in marketing is they don't realize what it is or how it can be applied in the real world to make money.

  • @ahmo2
    @ahmo2 3 роки тому +2

    5:00 You gould specialize or be the guru in generalization.

    • @Adamerhartvideo
      @Adamerhartvideo  3 роки тому

      Hmmm not so sure it's possible to be a guru in generalization as there's just too much to know...

  • @quadarc
    @quadarc Рік тому

    👉Awesome contents

  • @Ya-rl7mb
    @Ya-rl7mb 4 роки тому

    that "Mmmm" at 3:57 . lmao it said it FOR ME

  • @kobyschuman7006
    @kobyschuman7006 3 роки тому

    This man was dude really just said that lower priced goods means everyone loses, as if the welfare of the customer is a nonissue

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix 2 роки тому +1

    😊

  • @bob8157
    @bob8157 2 роки тому

    Ello

  • @timothydavegallego2836
    @timothydavegallego2836 4 роки тому +1

    Hey Adam you tend not to know your "market" in order to listen to you. You failed to recognize that your listener is not as fast you you are talking. Be considerate of your audience too.

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому +1

      Hey Dave, sorry you feel that way! On the other hand, there are listeners who prefer the faster pace so this really is a case of being unable to please everyone.

    • @jasonryefale4567
      @jasonryefale4567 4 роки тому +1

      Nice one HAHAHAHAHAHAHA

    • @Lazymath007_
      @Lazymath007_ 4 роки тому

      @@Adamerhartvideo no you dont need to change yourself. Some people enjoy it when you talk first. It makes the video more hyped up and stimulating

    • @Lazymath007_
      @Lazymath007_ 4 роки тому

      no he doesnt need to change it. Some people enjoy it when he talk first. It makes the video more hyped up and stimulating

  • @moroccoculturaltours1360
    @moroccoculturaltours1360 2 роки тому

  • @aridilan5485
    @aridilan5485 4 роки тому +3

    why do you talk so fast?

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому +2

      Time is money! (truthfully... that's just how I talk)

  • @retryhikaru184
    @retryhikaru184 Рік тому

    uh, how does a celebrity even categorize into specialization spectrum...wtf

  • @TshikaroMolefe
    @TshikaroMolefe 4 місяці тому

    Sarasu

  • @azulpamuk
    @azulpamuk 3 роки тому +1

    I’m sorry to say that but you talked so fast that you gave me a headache, please talk slower :(

  • @MelMelx365
    @MelMelx365 2 роки тому

    1st watch

  • @yarahabbal1576
    @yarahabbal1576 Рік тому

    You’re basically saying the same thing in each video! Such a shame.

  • @samlyons3552
    @samlyons3552 3 роки тому

    talk slower

    • @Adamerhartvideo
      @Adamerhartvideo  3 роки тому

      Sorry Sam, no deal.

    • @abepubg9979
      @abepubg9979 Рік тому

      I played his video at 1.25x speed and i still thought it was slow and Oh! English is not my first language.

  • @in4058
    @in4058 4 роки тому +11

    Hi! I’m 21 y/o but it’s not stopping from doing marketing. I wanna thank you for making your vids so easy to understand, yet filled with so much information

    • @Adamerhartvideo
      @Adamerhartvideo  4 роки тому

      Hey my friend, that's awesome to hear, great work and thanks for letting me know!

    • @Rvxigga
      @Rvxigga 2 роки тому

      wtf is this comment

  • @sabashop2
    @sabashop2 4 роки тому +1

    Thank you

  • @melikairandoost9587
    @melikairandoost9587 2 роки тому +1

    Thank you