Target Audience vs. Target Market (& What to Do With Them)

Identifying and understanding your target audience is crucial for business success. Rather than viewing them as just a market from which to extract value, it's more productive to consider them as an audience to whom you provide value. The process involves three key steps: First, clearly define a narrow target audience to ensure your efforts are focused. Second, engage in genuine conversations with your audience to deeply understand their needs and desires. Lastly, develop a detailed audience profile to guide your business strategies. This approach not only shifts the perspective from taking to giving but also promises to significantly impact your business's effectiveness in meeting customer needs.

[@MisterCkris]

There you are, here I am🤓

[@RealJamesArcher]

I'm workin on it, I'm workin on it 😅

[@MisterCkris]

@@RealJamesArcher I’m not one to talk. Still have to start sharing on my channel. I noticed you’re trying a different format. Is it an easier workflow for you to narrow the scope and keep it shorter?

[@RealJamesArcher]

@@MisterCkris I think it's probably *more* work, but it'll be more sustainable over the course of the whole thing. 😅 The training curriculum I put together covers 40 different short topics, and I had previously combined some of them together based on some of the higher-level groupings, but doing them in small chunks should let me tackle them more efficiently because I don't have to do a whole batch at once. I can get them done as I'm able, even if it's just a bit here and a bit there. It still winds up being the same content (and I'll probably put them all together into a supercut at some point), but it's more modular this way.

[@RealJamesArcher]

@@MisterCkris But just to be clear, it'll all be the same content, just chunked up a bit more.

[@MisterCkris]

@@RealJamesArcher Oh, no worries. Whatever is most sustainable for you👍