The Definition of Good Design | Designer Naoto Fukasawa 深澤直人 | Louisiana Channel
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- Опубліковано 12 вер 2022
- ”To take the relation between people and things or the environment and shed light on it to find suitable and optimal solutions is my job.” Japanese design pioneer, Naoto Fukasawa, shares his work process, philosophies, and thoughts on good and bad design.
Of course, Naoto Fukasawa drew as a child. But growing up with a father who was an electrician, he was also constantly surrounded by different tools that opened a world to create that went beyond drawings. When the time came to choose what to study, Fukasawa decided to become a product designer. “The first ten to fifteen years, I thought that the making of good forms or beautiful forms was my job,” he explains. “I was told that designs differ according to peoples’ taste. I don’t think so,” Fukasawa says and elaborates: “Instead of asking the opinion or sense of people, it’s better to be quiet and observe. I am sure that there are things that all people will like. I don’t know if you could call it universal. But I deliberately use this intuition and try to give it a form. To keep quiet and try to show is the essence of design.”
Known for his minimalistic aesthetics, Fukasawa has designed products for several respected companies, including the iconic Japanese lifestyle store, MUJI. When talking about simplicity in design Naoto Fukasawa says: “Simple is not just a question of form, but also of harmony.” To him, the best-designed products needn’t necessarily be noticeable: “They just have to be there when you need them, without causing trouble. They show their love best by being quiet.” To achieve this in his design, Fukasawa uses the same method: “To observe people, their surroundings, space, and things have become a natural habit of mine.”
“If a designer thinks about structure together with an engineer, it’s actually easier to do this ‘design thinking’.” An essential part of Naoto Fukasawa’s design process lies within his collaboration with skilled craftsmen and engineers: “As an industrial designer, the knowledge of the whole industrial production process from design to the factory is very important,” he says and continues: “Design is to have the power to feel and understand what everybody will like. And make sure this is understood by the craftsmen or the engineers. It’s not just something you should feel. The designer should also know precisely how to realize it.”
Naoto Fukasawa (b. 1956) is a Japanese industrial designer, author, and educator, working in product and furniture design. He is known for his product design work with the Japanese retail company MUJI, as well as work with and for companies such as Herman Miller, Alessi, B&B Italia, Magis, and HAY. In 2003 Naoto Fuksawa started working independently after several years for Seiko Epson and IDEO San Francisco. His designs span a variety of fields, from precision electronic equipment to furniture, interior spaces, and architecture. Fukasawa determined that the impetus for design is found in people’s unconscious behavior and named this “Without Thought.” Naoto Fukasawa has been working on the advisory board of Muji and is on the judging panel of the Nikkei Shimbun’s Superior Products and Services Award. He was the Good Design Award chairman from 2010 to 2014. He has also judged on the Braun Prize in 2012. In 2018 he was awarded the Isamu Noguchi Award.
Naoto Fukasawa was interviewed in his studio in Tokyo, Japan, by journalist Jens H. Jensen in April 2022.
Camera: Yudai Maruyama
Produced and edited by: Roxanne Bagheshirin Lærkesen
Louisiana Channel is supported by Den A.P. Møllerske Støttefond, Ny Carlsbergfondet, C.L. Davids Fond og Samling and Fritz Hansen.
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His Japanese is very gentle and polite, not asserting too much, like his design.
It was so interesting! Thank you for interviewing and sharing Naoto Fukasawa's point of view, philosophy👍❤️
This is so informative.
I too, was aspiring a simple and minimal as much as possible.
Muchas gracias estoy haciendo mi tesis siguiendo las ideas de Yanagi y el diseño de Fukosawa ha sido de mucha inspiración para el mío y esté video me cayó perfecto .
You people's are really one of the most valuable persons and thankyou for your information and seeing you Sir 😮
I love his design! ✌🏾
Wonderful. Succinctly put at the end.
minimalistic and simplistic!!
Wonderful interview…thanks for sharing
Thank you for watching!
What I find intriguing about this interview is how long (15 years) it took for him to hatch his unique outlook of what a designer does
well said friend. agree
Beautiful!
Amazing. Thank you so much
God of observation.
Wonderful!
pure gold.
The objects we cherish...❤
Design good for the body, good for the soul. I love it. It is fresh air. Thanks for the video
Legend.
貴重な動画だ
Great 🥰🥰🥰
anyone can tell me what brand are the sneakers? maybe nike or some japanese brand ? just love the tennis shoe design ..
I believe it's new balance. Loved them too.
He usually wears maison mihara yasuhiro
❤️❤️❤️👏👏👏
Does anybody know the architect of the house?
It's by Naoto Fukasawa himself. You can see more on his website: naotofukasawa.com/projects/3812/
Loved this! Design is about making interactions harmonious. BTW, I wonder if the video is using the chair at ua-cam.com/video/ZBKfjHQoUIU/v-deo.html as an example of bad design? It looks super-uncomfortable.
I wondered too- it even looks horrible!
直人 深澤
why is this called “The Louisiana Channel”
We are based at the Louisiana Museum of Modern Art in Denmark. With Louisiana Channel as a platform, Louisiana provides culture to the Internet, extending beyond the museum’s own events :)
No 1 rule..... Got money to slowly do it
Good design is like Ikea, not good quality though, that's made for the elites.
😅
When making a video of such an iconic designer it's a good idea to make a reasonable effort with the graphic design details in the production. Consistently white for your logo is fine, but chosing white for the infor text on screen is outragously stupid, and a bit disrespectful. Talk about missing the memo entirely...
It's an oversight at best. a lot of the time shades of off-white work really well in lossless formats, but then get compressed.
Way to give feedback though... As a designer with 10+ years in the industry, I'm really lucky neither creatives nor clients around me have this attitude.
@@dogauslu I know. I just expect better from this producer. With video mistakes are rampant. But the subtitles are a very key element here. And they should know better. Happy Holidays!