How did Haldiram Build a 5000cr business empire? : Business case study
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- Опубліковано 8 жов 2021
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Video Introduction:
Haldiram is one of the most iconic brands in Indian BUSINESS History! while most are taught about the american icons like Dominos and Mcdonald's very few of us know about the world class business strategies deployed by the home grown brands of India! Haldiram is one such brand that started as a small sweet shop in Bikaner but today it has expanded its presence in more than 80 countries, employees more than 1500 people and in FY 19 alone Haldiram generated a sales revenue of 1 billion dollars! The question, while we 1000s of sweet shops every day, what exactly was special about haldiram and they were able to build a billion dollar out of it, what was exactly was their business strategy and as students of business what are the lessons that we need to learn from this iconic brand!
This is a story that dates back to 1919, when Haldiram was just 11 years! He worked at his grandfather's bhujia shop and being a marwadi he soon enough started finding ways to make money for his family! and back then Bhujia in Bikaner was an extremely commoditised product! Which means what, since there were 100s of bhujia shops in Bikaner there was hardly any difference between their products! Therefore the competition was solely based on price and not quality!
During this time, Haldiram would take up odd jobs such as chopping, cleaning the kitchen etc and gradually began to take interest in the bhujia- making process.
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Study material
Bhujia Barons: The Untold Story of How Haldiram Built a 5000 Crore Empire www.amazon.in/dp/8184007558/r...
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#thinkschool #haldiram #haldirambhujia Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
So basically, Dungar Maharaj was one of the OG influencers 😂😂
😂😂
That too without getting paid :)
@@rajat6399 I mean, the Haldiram family used his name to market their products, so actually, the mahraja should be getting paid 😂😂
@@yashgulave8366 that's what I was thinking.
@@yashgulave8366 #justice_for_maharaj
Promoting and teaching people about Indian iconic business models is something need of hour. Good work, keep it going ♥️
@@sarkar91j33 many more brands will emerge to cure diabetes. 😂
@Aman Sachin Kujur what about the sugar and salt in these products? Not to forget the fats, be it vegetable oil or ghee. The cost to individuals and the country is enormous from the damage these products create. Just read about diabetes and cardio-vascular disease in India to understand the enormous severity of the situation.
Here in india what a industrialist donated to poor?
This question comes first😂😂😂
Businesss, effort the put to build dinasty, all that doesnt matter to our people
Lazy content, speak and add filler videos. What's the hard work here
Watching case study of Haldiram with Haldiram Bhujia 😅.
😂😂😂
Same here. Was just eating Haldiram Khatta Meetha 😂😂
What Haldirams did 40 years ago, Think School is doing now. Becoming an Iconic Brand in making !
40 years? Haldiram was founded in 1937. Haldiram is more than 80 years old now.
@@stackingflow I meant the company's real growth started in 1980s when it expanded its business to almost all major locations in the country. That is the reason i did refer to the time period of approximately 40 years.
A case study on “HOW CAN TATA MAKE AIR INDIA THE MOST PROFITABLE AIRLINE COMPANIES IN THE WORLD"🔥
And what would be their business strategies to make it🙏
🤔 my guess is that they will enter Like jio (strategy). ????.
Why tf tata even bought air india?r they nuts?
@@ashishjadhao115 they are not nuts but surely have business strategies to make air india one of the most successful companies . If they were idiots they would not be such successful ppl
@@pavanraju9262 never.. It's not possible for them... I think Akasa may enter like Jio..
@@anchalshukla1
Yes your right akasa may enter Like jio
But
business strategy means focus should be on middle class ppls. And Tata only introduced a brilliant idea in 🚗 industry like nano cars bcoz of middle class ppls.
So definitely Tata will enter with cheaper
rates like jio And one more main point to be noted as Tata has already huge trust in india,, .with the help of this they can easily run business.. (and also Tata Consultancy Services itself has 5.3lkh employees this one also gud thing for them.)
The 3rd Strategy was: JO DIKHTA HAI WOH BIKTA HAI. And it was the most fascinating one. Your Case studies are going to another level now. Keep them coming. 🔥
Which one visible ...that will sold easily
Is that the meaning ....
Sorry if I am wrong
@@vocalistram2025 It's more like
The more you show the more it gets sold out.
@@polomark2045 ok got it... thanks
Proud to be a Nagpurian !
I got Haldiram's Store at a walking distance from my home :)
We got more than 10+ Stores in Nagpur😋
You are proud because you got Haldiram from Nagpur?..why do we celebrate someone else's achievement as ours??? Just curious
🌝
Hi riya
25
@Riya Sharma. 👋 hii
@Riya Sharma . Why u r asking someone age??
Whenever our relative meet we are mostly gifted by kaju katlis
You are lucky to have kaju katlis we are here don't even get a box of sweet
@@meta_inc where do u live
Well I get soan papdi, which I forward to someone else😁
@@sahilaneja5528 same 🤣🤣🤣
Me too.
Haldiram sweets has given a new recognition to Nagpur. Most of the Nagpurians are requested to bring Haldiram Sweets especially Orange burfee when they visit their hometown.
This is so true 😂
True
Which is just a flavoured petha with only 2% of orange pulp. another marketing strategy lolz, how many people actually look at the ingredients of the item they consume ?
@@deveshthakare9183 barely anyone.Therrs a reason by most people in India after 30 40s suffer from various stomach and other conditions because of these shitty food
@@AmritenduRana31082000 absolutely. Useless shitty products which is sure to cause ill health..
Excellent Casestudy guys! However, being a Nagpurian, I would like to highlight Haldiram's local dish of 'Orange burfi' & 'Sangam Burfi'. Here they again made a smart brand statement banking on Nagpur's identity as 'Orange City'.
❤️❤️ brilliantly spotted
As a Nagpurian i am expected to bring Haldiram’s santra burfi whenever i visit back to Nagpur
Haldirams is super famous snack in South.
Total childhood spent with aloo bhujia,sev,moong dal and chips.
If I'm not wrong, Balaji is more popular there, or at least a tough competition to Haldiram's. Here in North, Haldiram has almost a monopoly
@@puneetmishra4726 Balaji is still no match for haldiram reason is the products they offer
@@puneetmishra4726 in North India Haldiram is almost a monopoly, but there is still Bikano, Bikaji as Indian and Lays as Foreign competition.
So, Haldiram is like the Steve Jobs of sev industry. Apple products are pricy and different but that brand and quality pulls it forward. Nice video essay.
yup
Dude!!! Your story telling skills are just killer! I saw the title and I was like, I don't have the time to watch it. Saw it the 3rd time, and I said to myself, let's me spend 5 mins watching this one, and here I am spending my time posting a comment on your video. Hats off to your skills. Someday we shall work together in building a brand!!! Keep it up
❤️❤️
I am from Bikaner and he's right, that Bhujia shop is still there and its still sold traditionally in a big container straight out of a big kadhai fresh and hot, afterwards packed in paper bags. The shop itself is also intact without the glimmer and shimmer.
I sincerely appreciate this initiative you have taken up to make us Indians aware of these indigenous business tycoons. It's true that we get to hear a lot about american tycoons but not so much about our own gems.
Hi , I am a doctor and have nothing to do with markets n business.. you narrate these stories so well that I just listen to them. Keep it up. Don't change your manner
Sir please make a case study on “AIR INDIA” how can TATA make AIR INDIA the world’s most profitable airline🔥🔥🔥
Abhi to tata ye nehi kar sakta
@@Sourav_MadridCF jo india ko fancially independent country bana sakta hai wo kuch bhi kar sakta
Yes sir
@@Sourav_MadridCF in 1968 Ratan TATA was told same not establish TCS . 2020 revenue of TCS 23$ billion.
But Tata owned Air Asia-india , Vistara Airlines are already running in losses,Air India with 18k debt then how can you expect like this?
His ''Hi Everybody'' tone has different fanbase.🙌🙌🙌
Haldiram Brand of sweets not just india across the world Three generation of Agarwal family Started from Bikaner business to word level market Bhuja & Millk sweets & Kaju katli & Haldiram Brand spend sharing gift to people The brand spend through Commoditized marketing Using Buliding brand Strategy approach to customer South India food selling on and then customer Bhujia creating art Learning business from think school 🏫 Haldiram Business strategy A bikaner small shop Nagpur guy sells sweets And snacks allow over India Generation business with approach customer Haldiram Bhujia snacks famous all over India 👍👍 Ganesh bro explanation in simple way business strategies with lessons 👍👍
Haldiram is a staple here in Nepal too.
Loved to realize that it emerged out of humble beginnings.
The place at 8:08 is Brickfields, Kuala Lumpur, Malaysia. The area dominated by south Indians.
A good place for quite affordable Indian food in Kuala Lumpur.
Others : setup- maximum, content- ok'ish
Think school : setup - just a white wall behind, content- next level
Whom do you mean by others ?
I am from Nagpur.
I can definitely tell you, we don't even think for second, if we have to go out for snacking, it's always Haldiram restaurant, that's the brand value, they have built
It's like Starbucks in Nagpur
I watched this video yesterday.
Yesterday last few seconds had some other screenplay playing error...so could have deleted and re-upload....
Wooow , we want party!!!
Waaaooww
Give us party at Haldiram 🤣🤣
Me too
Tata group's first company for textiles - empress mills was setup in Nagpur, Haldirams Nagpur is most famous, there is something in my city which is making businesses/prominent brands for decades and centuries. Proud to be Nagpurian.
Central part of India
Moral of the case study: think out of the box.
That's the moral in every case study 😅
Yes, then fill that empty box with your product, sell it and make million rupees industry.
that's how you become successful mate..
Everybody is a gangster, until Ganesh bhai says " Hii Everybody". 🙌🙌
When will u make a second video of Microsoft in which u will tell us about how google and Apple survived against Microsoft,that video was insane
Yes
Most awaited case study brand ❤️ I was Distributor for 14 years
Haldiram Nagpur ❤️❤️❤️
I really hope that we can learn all these lessons and apply these to our lives. Thank you for the videos bhaya.
The transition to the advertisement at the end was Smooth 12:05
Legends know that this video was re uploaded
I study IB in 12th Grade and take Business Management. This is a beautiful way to study because my exams too have case studies to analyze them.
Hi Ganesh Prasad, (u "should" read this request)
So,I've been watching ur amazing videos on businessing and marketing. From each of ur video,I've learnt that the key element of each successful business is "studying the market and studying the needs of the people".So the question that arrises in people like me is:
"How to study the market and the needs of the people significantly?"
Finally someone covered my favourite brand ,in such a wonderful way ,thanks man !
Last week I was travelling by train in shatabdi(Delhi to Kanpur), The pantry guy was offering Haldiram's ready to eat kadichawal, rajma chawal, poha ,etc and just because of the name Haldiram I bought a box of kadi chawal as I knew "Haldiram ha to bdiya to hoga hi"
Sooner or later, this channel is going to surpass every other fin-ed channel over there. Mainly due to two factors: Tremendous Quality & Consistency..
Keep the good work coming bro...🙌🙌
Great video.
1 constructive criticism, if you use your phone to record your videos, please download a good camera app, that could lock your exposure. You could see that the exposure shifts every now and then. Just lock the exposure at a perfect point and outcome will be non-disturbing video quality content. Best of luck…
The way u say "" Hi everybody "" Is everytime adding extra flavour to watch this epic iconic episodes.
That's the most I can get in a 15 min video he explains everything so well ... well done keep up the good work
Proud to be a Bikaneri
Why?
@@Chiraaagkhatri.9 destroyed in seconds
@@Worst-Hacks-Ever arey abhibrata kemon achis
@@Worst-Hacks-Ever 👍👍😂😂
@@shinchannohara4574 bhalo bhai tui kmn achis?
I love the way...how you describe the products of sponsors after the main content...it just deviates attention of the audience when influencers start describing the product of sponsors midway...
Love your ideas, maybe one of my most favorite channels in UA-cam. Keep going with your insightful bussiness case studies.
You take very interesting takes on brands and simplify them to the average joe
I really wonder when will we make a Biopic like The Founder (McDonald’s) for our own Haldirams 👍👍
Great Story, We need such stories of great business of our country 👍👍And Think school way of presenting with data is so easy to understand...thnks for the great work you are doing 👍👍🙏🙏
I honestly cannot appreciate your content enough . This is just brilliant ❤️❤️❤️
You're so underrated. LOVED this video! I'm an entrepreneur starting a new venture and this super helped. Thank you so much
Great work bro! Thanks for sharing all these helpful videos!🙌🏼❤️
In 2019 ,I was in an hotel in gurugram and first time I ate “thalii “ and “sweets” of Haldiram.It was simply an awasome feeling.we all should learn work ethics of the same. Happy to watch this video.🍟🍟🍩🍜🍲🥗
Excellent case study! Gaining trust and then setting high standards with this is simply amazing. Requesting you to make a case study if possible on Big Mishra
And this guy is so simple and humble in nature.. no hungamas.. shows depth of his knowledge..
This channel is a hidden gym... The content is on the spot and very well delivered...
From now one whenever I see haldiram sweet or other boxes I will feel so fascinated all credits to your amazinf storytelling and presentation
Do make one about Balaji Wafers as well, it's quite a fascinating story as well
Kudos for this, great content
There are so many things that youtube videos I've been watching these days that are a waste of time but once your channel is introduced to me my life's goals and thoughts are going to be in the other direction.
I can guarantee that within a few years your videos will be concerned study material in B schools 😍
You are on point sir
....Impressive topic and your skill to make the whole content seem very understable....❤️❤️
Just watched two video on channels randomly.... and now ....... subscribed the channel for lifetime..... truly this kind of content UA-cam need to be filled with
We need more UA-cam videos made with this level of precision. Fabulous presentation.
Your hardwork reflects clearly in your videos brother. We learn so much ❤️
*There are currently 3 Haldirams in India* -
1)West & South India territory is under Mr. Shiv Kishan Agarwal who created the brand Haldirams Nagpur.
2) North India territory was under Mr. Manohar Agarwal and Madhusudan Agarwal who created the brand name Haldirams.
3)East India territory was given to Mr Prabhu Shankar Agarwal and Ashok Agarwal who now have renamed their brand as Prabhuji : From House of Haldirams.
Your videos are well researched !!!! Great job
This was an awesome case study, and a superb video, as always. 💯🔥
I really appreciate your dedication towards the video... thanks for bringing us such an informative video in the world of filthy content ☺️
6:27 all my favourite things in a single frame
Best channel I came accross, really great video well explained each and everything.
Supporting and Promoting legendary Indian Busineses, bringing them to the lime light is a Great Idea , needed more so now than ever before. KUDOS to you. Keep it going.
Hardworking and dedicated person makes a change in society.
There is still a long way to go for Haldiram. I am yet to see many stand alone Haldiram stores selling exclusive Haldiram products through franchise model. Once that is done, Haldiram would be truly No 1 in its category and waiting for the next expansion.
Amazing video!! Thank You 🙏🏻
Present sir ❤️
Made my day buddy ❤️
Thank you for enlightening us with this so special case study and your hard work everyday ❤️
Keep going ❤️
Ye Dil Maange More ❤️
Best wishes buddy ❤️
Bro Yesterday itself i seen this video
And I stole it
Then give us party at Haldiram 🤣🤣
One more Amazing fact Haldiram is the biggest Snacks brand in India and its unique as it's Lays everywhere else in the world. Haldiram market share in India is literally 63% due to its small size to medium packaging and pricing ( Sachet revolution). Third is Haldirams crazy policy of quality control where they have secret customers around India who shop at random places and report any bad quality and batch back to HQ and it's immediately taken off the shelf, this has helped them a hundred times from counterfeit products being sold as Haldirams in small towns and suburbs.
I will say only one thing.... during the whole video my mouth was watering......so much tasty dishes were shown my level of patience was breaking
🤤🤤🤤🤤🤤🤤🤤🤤🤤🤤🤤
SAAAME BROOOO AHHH WHY RAAA
There are many more lessons which we can takeaway
But , you always give 3 lessons
In every video
You really use RULE OF THREE 😁 this is the lesson from your storytelling skills
Hey man, I am from Bikaner. Loved your video!.... One slight correction, the king dungar you mentioned is actually pronounced doongar(डूंगर).
Many people from outside of Bikaner also make the mistake of pronouncing Bikaner as "बिकानेर" instead of "बीकानेर". Even he does it in the video.
@Avantika Sharma You're from bikaner too???
No nonsense direct to point . Amazing market research, very fluent narration some of the reasons I am addicted to this channel
Greatly presented this amazing case study ❤
Hello ganesh bhaiya, my heart beat go up when i watch you vedios . These are super interesting
Is He ur Crush,Bro?
No offence , just joking
ohhh i have an big cursh on the his deep knowledge
@@dhruvvaishnav1949 hahaha, everyone!
Great video. Please make a correction at 00:57 minutes, the year in the video is 1990 whereas it should be 1890, or maybe 1900. They aren’t just 31 years in the business
Yes, even I thought how people can sell 1kg for just 5paise in 1990?
He called it 1990..? Strange I heard 1919...🤣🤣🤣
Great content. Thanks for making such insightful videos
Consistently delivering Superb case studies....
Fabulous content .. 👌🏻
U said in the Indian education is a fraud vid, that bunking class will teach me more than attending college. But what should I do after bunking and how should I complete my syllabus. And should I also do an internship.
Plz elaborate on this topic
Go in market interact with people. Ask them about there journey, irrespective how small business or work they do. By doing so you will learn a lot about marker, customer, and most essentially communication.
HELLO SIR, I HAVE BEEN WATCHING SO MANY VIDEOS ABOUT CRPTO AND FOREX TRADE INVESTMENT BUT YET I'M STILL MAKING LOSSES TRADING ON MY OWN, PLEASE CAN YOU GIVE ME A GOOD STRATEGY OR AT LEAST ADVICE ON HOW TO MAKE GOOD PROFIT THROUGH INVESTING
Trading with an expert is the best strategy for newbies and busy investors who have little or no time to monitor trade.. I will advice you not to stop trading on your own it's very risky. Seek advice of a professional trader
@@jackyrookie5474 That's true most people today have been having a lot of failure in Forex and crypto sector because of poor orientation and bad experts
I lost £1200 carelessly trading on a
platform then I was referred to Mrs Jessica Anderson she recovered the loss and made an extra profit of £4600
Wow I'm just shock you mentioned and recommended Expert Mrs Jessica I thought I'm the only trading with her
@@AngelaMartinez-dr5eq You don't need to be shock because I'm also a huge beneficiary of expert Mrs
Jessica
Ganesh... I love your storytelling. You make business models understandable better than my mba professor. Awesome content. I always look forward to your videos. Lot of respect to you buddy 🙏
What an insightful channel! Found it just today. Thank you.
I saw a trait in all the three generations of HALDIRAM, that is :-
Adapting to change.
This, as I feel, was a game changer for them.
Thanks for the awesome videos dude! I haven't commented but am a batman of your channel (watching silently 😂😂). Not a business student but man I get dopamine hits from your videos!
Another thing - We got a whole area here in Kolkata with Haldiram's massive factory, store and a giant restaurant and the quality is tremendous! The whole road is named after Haldiram.
0:05 to 0:15 really felt this line 🙏❤
Most of the contents we see are made on western countries entrepreneur's/businessman as case study. Thanks for making it.
We rarely discuss on these Bharatiye genius entrepreneur's/businessman.
The day we celebrate these geniuses rather than paid actors the future genz will aspire to be them.
1st saw the videos as part of Recommendation.
But now I am bliss with his content.
Full support bro♥️
Love from KERALA♥️
Fantastic research and presentation! Thank you and Keep it up !
We want video on how to get successful by telling others success stories and business Strategies 🤣🤣🤣
How long does it takes to reply to newbies?
Lovely ! Your content is just awesome. Can't miss single video !
Thank You Thank You so much. For re-upload the video 🤗🤗🤗. Lv u ❤️❤️
Lol 😂, Yesterday I had kept this video for downloading so that i could watch it later but after some time i was shocked to see the video wasn't there,it was almost like this video Never existed 😗😗
Spent an hour to confirm the video really existed or not and spent the whole night thinking it was a kind of deja Vu 😶😶😶
Yesterday last few seconds had some other screenplay playing error...so could have deleted and re-upload....
Yeah same here guys,
I actually download his each and every video..
As a beginner how do I get started?
So Awesome buddy. You nailed it with your wonderful explanation 🤩🤩
Awesome... your every video is so insightful 👏.. thank you for bringing it to us 🙌
Fun fact:- the per day income of GAUTAM ADANI was 1002 crores.🔥🔥🔥
Sir we need a case study on ADANI group.❤️