The Strategy Behind boAt's Success: Becoming the 5th Largest Brand in Audio Wearables | Aadiverse

#boat #branding #marketing #amangupta #samirmehta #brandcasestudy #thinkschool
Lets discuss how Boat became the 5th boAt became the 5th largest audio wearables brand Globally? Founded in 2016, boAt is India's no. 1 audio wearable brand. It has positioned itself as an affordable yet quality-conscious brand, building an aspirational value among millennials and Gen Z in India through brand endorsements and design. As of 2023, Boat has manufactured 1.5 crore products in India becoming the first Indian brand to manufacture over 1 crore wearable products in one year. Subscribe for more such content.

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