How I Saved Patagonia From Bankruptcy | Yvon Chouinard
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- Опубліковано 13 бер 2019
- “The hardest thing in the world is to simplify your life. It’s so easy to make it complex. What’s important is leading an examined life.” - Yvon Chouinard.
The following is a short visual documentary by Savanteum that covers these insights, strategies, and turning points on Yvon Chouinard’s journey to #LiveSimply and create one of the leading sustainable brands of the 21st century. 🌎
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Video Notes:
Yvon Chouinard, the so-called 'Dirtbag of Patagonia', is a self-made entrepreneur and founder and CEO of Patagonia. More interested in climbing rocks than corporate ladders, Chouinard enacted a number of unorthodox strategies to avoid bankruptcy and grow Patagonia to the next level.
Thanks for watching, happy creating and innovating! 🔥 #yvonchouinard #entrepreneur #patagonia
“I'm kind of like a samurai. They say if you want to be a samurai, you can't be afraid of dying, and as soon as you flinch, you get your head cut off. I'm not afraid of losing this business.” - Yvon Chouinard
how in the world this video only got 11k views... this is a well structured and concise video, bloody hell, well done
Thank you for your comment, I appreciate it :)
The picture at 2:11 is wrong. That's not Doug Tompkins, that's Royal Robins. To his left is Tom Frost.
During the mid 1980's, I happened to be visiting next door to Great Pacific Ironworks.
The weather was quite windy that afternoon and a few pieces of paper stapled together sailing and skipping along the asphalt landed at my feet.
I picked the papers up intending to put them back in the dumpster until I noticed the papers were a inter office memo.
This bundle was in fact a report entitled " Full Cost Accounting Method for a T-Shirt manufactured by Patagonia. I think will not reveal the continent's of the report, but it changed my life forever and Mr. Chouinard if you are reading this comment then you know, I know, your inner drive and mission.
I have so many questions
This video is an absolute inspiring gem.
Quality content this channel needs way more subscribers
incredible and inspiring video, thank you
No more Iroquois, they are the Haudenosaunee.
Great video!
Thanks! Yes Haudenosaunee :)
Love your channel!
Thank you so much!
In 1989 Chouinard Equipment (rock climbing branch) was sold, and Black Diamond was founded. Rock climbing sales opened the entire company up to lawsuits that were settled in the purchaser's favor. This was our court system unfairly awarding large sums to people who made mistakes while using the equipment.
Lawsuit:
One person was cleaning the inside of a water tank using a Chouinard Equipment carabiner hooked to a ladder while wearing rubber boots. His weight shifted, he slipped, and fell in. His lawyer's sued all three companies and won all three lawsuits. The products all worked as promised. The person lived but did suffer from hyperthermia.
Yvon had some tough decisions, and we all learned there was no way to keep the rock climbing branch of Rincon Machine and Chouinard Equipment and keep Patagonia safe from over arching lawsuits.
Side note: I was treated very well while working at Rincon and Patagonia and owe Yvon, Malinda, and the Patagonia team for much of my success.
Excellent and inspiring
Awesoooooome Video! Realy Good work!! 🙏🙏🙏
Thank you 🙌
Agreed! Thanks for this, quality work!!
I agree great channel great content great 👍
Just joined the Patagonia club😁
Bought my first Patagonia 7 years ago. I still wear it all the time and still holding up
Hi, it seems you have stopped posting content. I would like to buy this channel and continue it. Let me know.
Debt is an illusion
so was yvon chouinard native american or what?
He was born in the US to French Canadian immigrant (Quebecois) parents.
Yvon seems like the real deal, and like he really will sacrifice for the environment, but all this “sustainable climbing” bullshit, while well intended, is essentially feel good symbolic gestures. It’s annoying, the same people who are into this stuff want to shut down nuclear power plants. Sorry, the way this video is narrated made me want to vomit, yvon is obviously a badass. People just aren’t honest about what it’s really going to take. Rant over.
Yup 💥🎯☝🏽🥂🍾