How To Prepare Your Website for Google’s “Page Experience” Update

In 2021, Google is changing how they measure and rank your website. How will your website measure?
Here's what small business owners need to know:
1. The Page Experience Update will affect slow loading websites and those with poor on-site experience.
2. We are unsure of the level of impact this will have on these websites. While page experience is a new ranking factor, it is still one of the hundreds that Google uses to rank your website.
3. There are free tools you can use online to measure your site's speed and performance. We like to use these as benchmarks, as they are not definitive and don't always line up.
4. You can update your site's speed, but it's not a one-size-fits-all, and some updates may take a lot of time and resources for marginal benefits.
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