Rochelle King: The complex relationship between data and design in UX
Вставка
- Опубліковано 19 лис 2024
- Engineering a website is equal parts vision and adaptation...responding both to how users navigate the site and what new goals of the organization have emerged. Rochelle King, the senior designer at Spotify, was recently challenged to combine the many mismatched interfaces of Spotify into a single harmonious layout. She walks us through the process of redesigning a major website, revealing best practices for navigating the relationship between designers, data, and the people for whom it is built.
Rochelle is Global VP of User Experience and Design at Spotify, where she manages the teams that are responsible for user research and designing the product experience at Spotify. Prior to Spotify, Rochelle was VP of User Experience and Product Services at Netflix, where she managed the Design, Enhanced Content, Content Marketing and Localization teams. Collectively, these groups were responsible for the UI, layout, meta-data (editorial and visual assets) and presentation of the Netflix service internationally across all platforms. Rochelle has over 14 years of experience working on consumer facing products.
About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.
Learn more at www.ted.com/ted...
Follow TED Institute on Twitter @TEDPartners
Follow more business thinking worth sharing from TED at roi.ted.com
It's been 6 years & still, this makes total sense. Very precise. Great talk!
9 now!
Clear, clean, and concise presentation. Great job.
Edward Tufte explained this similar idea. You can test to perfection, but only human ideas tested out can go past the perfection and make something better.
Well articulated,short,simple and mind blowing!
One of the best lectures on UA-cam
Ms. Rochelle is so dope! Shouts out to her and the rest of the Spotfiy staff. i love y'all
Wish this was longer.
Very insightful and compelling. Definitely needs to be extended to 1 hour.
@Rochelle, I loved the talk, just had a small question about one of the a/b tests, the one with the play button/icon.
How can you be sure that the other was better?
One of the things that I would want to investigate at that point, maybe more people accidentally played those albums in stead of actively choosing to play that album. That is sometimes my predicament with a/b testing, sometimes it looks a good result, but it can also be by accident. When you have the budget always do normal user testing as well. :)
we dont have a view of the data so can't say but if it was by a drastic margin and enough people to be statistically significant it can become a safe assumption.
Thank you, Rochelle King
Great talk and very insightful!
Very clever putting the second design in nicely laid out Mac products instead of scattered windows. 6:21
Why isn't the 'Playlist' button in the main menu? It's like what I use 95% of the time, yet it is 2 taps in.
Also, the 'hamburger' menu is on the top left when that area is harder to reach than the top right.
Very good speaker though.
Great talk!
Sometimes you see clips, sometimes not. Is Spotify coming to be a sort of you tube?
I will make you meet my product manager, give some intellects.
hahahaha
She's good!
Amazing
Love it