Man I’m so glad you mentioned military recruitment ads. I know it doesn’t do anything but I always report them when I see them on Reddit or whatever, they’re so fucking insidious. They make it look like you’re gonna be in a Michael Bay movie or something. I grew up with so many dudes that ate all that tacticool shit up, poor bastards.
The way the Nicola slogan cuts through EVERY other sound in night city- no matter what is going on, your brain will CONSCIOUSLY register the ad going "Taste the looove!" somewhere in the distance. It's insane how much work they put into just this aspect.
It's because times square is a novelty billboard spot. You couldn't do that anywhere else other than times square, most people would not be willing to sell the sides of their building to have annoying flashing light advertising all day other than times square.
@@queuedjar4578 Just wait until home taxes and rent rates rise over the next 10 years like they've done for the past decade, before soon people will be begging for billboards to be put up so they can save on their living expenses.
@@Real_MisterSir they already do that here in belgium(and prob other parts of europe) : if your house is in a good position(busy street) there is prob a corporation that will offer you money to put a poster on your wall
Agreed. Everyone has deficiencies IF you accept the premises of the materialistic and superficial "utopian existence" foisted upon you in advertisements. Consider that even supermodels are airbrushed in advertisements.
@@FutaCatto2 even the medical in The job and career and education commercials are so deceptive though… it’s very rare. That commercial is very straightforward and honest…. Look up how much deception is used with statistics in medication’s and their commercials
This video was one of the best I watched in a LONG time. "Night Citys' ads are created by artists who understand marketing. In real life ads are made by marketers who hire artists" damn
It could be extended to say "Night City's ads are created by artists who understand marketing, and were given total creative free reign. In real life, ads are made by marketers beholden to corporate, social, and governmental sensibilities, who hire artists who similarly know the bounds of what they're allowed to create."
@@Mcbox83the ads in game are made by people who understand both what they want to portray and how to portray it. In real life, you have a marketing department telling artists what they want, meaning that there’s an extra layer of communication between creators. Or in other words, someone who knows both fields does better than two people who know one field each.
While I played Cyberpunk 2077, I was stuck by how creepily plausible it all was. It felt like an window into the future, an world coming true everyday... it was an distrubing thought
Not really disturbing thought. In Cyberpunk 2077 universe, there is Night City, which is lawless and misuses everything. And there is Europe, which is well governed, and turned into futuristic heaven.
@@kingol4801lmao what? No. Europe was devestated in the corporate wars just as much as the US. Almost all of the UK has been depopulated. Cities sit empty. The EU is clustered mainly around Brussels and by the time you reach spain or eastern europe, its as bad as the US again, excluding poland and other baltic countries that seem to be doing better, probably because theyre bordering the New Soviet Union and have close economic arrangements with the. The new soviets are filthy rich because they provide most of the worlds fuel, so they can afford universal healthcare but everything not fuel is collapsing and they will enter their own collapse era like the US and Europe did within a few decades.
@@kingol4801 Europe isn't a country dumbass. Every nation has their issues, big issues. Like Germany has a major dick measuring cultural issue that the corporations exploit the shit out of. If you don't have the best car, you're basically a bitch. The UK has basically become an oligarchy. Corrupt Tory politicians sold the country for profit. Ireland is a tax haven that welcomes the wealthiest businesses, yet the people's wages never increases whilst property values become unsustainable.
You should know that the woman in the MoorE billboard ad is Lizzy Wizzy. She paid to have herself transformed into a cyborg during a performance of hers where she was nearly killed, making her fans wait while the procedure was taking place backstage.
it might not be lizzy wizzy specifically, just someone with the same chrome full body mod, which is being advertised on this one by showing that even in a horrific car crash you have nothing to worry about, because night city is a hellhole
Man, her story is wild, basically a caricature of a celebrity losing themselves in their fame. Literally flatlined her heart for a show and then speedruns cyberpsychosis before finishing (what we see of) her story off with killing her boyfriend and spinning it for MORE fame.
No one is immune to propaganda/advertisement, but recognizing the persuasive work for what it is is the first step to critically thinking about it and resisting it.
Apparently marketers are having a really hard time trying to advertise to people with autism. I’m not sure if I would go as far to claim full immunity though
@@cluelesspotato8945 Well, they tend to take stuff quite literally, which becomes a problem when they can tell that the thing you are trying to project to them is bs. Anything beyond making themselves known becomes detrimental
@@cluelesspotato8945 Autist are just hyper focused on whatever it is that interests them. Unless your ad can logically explain to an autist why he absolutely needs to buy whatever you're selling, it will have the opposite effect, piss him off and make him hate you and your product for wasting his time.
@@Demopans5990Because they are great and useful. Adds being treated as scapegoats, without addressing the root cause of the issue (unchecked capitalism/corruption/systematic decay) IS what is wrong. People have no power/idea for a better alternative economically, and hence, they would rather target useless things like adds, because they are easier to target. Strawman mentality. Rather than trying to treat the symptom (misuse of otherwise decent and useful adds), one should address the cause (lack of proper governing body). Capitalism can be ethical, but only with valid government intervention.
imagine being fucking traumatized by having your friend's or parent's head blown off by a cyberpsycho and then you see giant ads for that candy bar everywhere with exploding heads
This is why I find cyberpunk 2077 so beautifully haunting… I find so much parallel between the insidious corporations in our world as well as the world of the game
It also hit´s a string because that corporate cyberpunk dystopia? Thats the most likely future we are currently looking at. In a way, we already live in a cyberpunk dystopia from the view of people some decades ago.
@@theexchipmunk I personally think Deus Ex: Mankind Divided is the closest image of the near future that we have. But yeah, cyberpunk in general gets it.
Times Square is designed to be over the top with its advertising, but what really threw me off was when I visited Japan. In Tokyo, the ads are *everywhere.* Like, it's actually crazy how many ads there are in the city. Feels like wherever you turned you saw an ad. And it reminded me a lot of the ad placement in Night City
@@shiromashiro9382 Nah, capitalism is far too easy to say because of how broad the concept is. Better to be specific. Capitalism existed before consumerism. People like you dumb down the conversation with simple answers for complex issues.
@@shiromashiro9382This is neoliberal capitalism. This is a very basic distinction you should be aware of if you read literature. Consumerism is an appropriate term. I can recommend some further reading if you would like.
It felt a bit funny to me as someone from Latin America because it contrasted the higher living standards of the average North American in such a tourism-centric area of New York City compared to our own poor, trash-riddled and highly criminal daily life. If anything, it felt more like the "nightmare" of a North American is born out of the needlessness of worrying about survival in a LatAm country.
I have felt how horrible the current advertising is, but a lot of people I talk to about it just consider it "normal" or "mildly annoying" instead of the absolute blight on humanity that it is
"Didn't you have ads in the 20th century? Well sure, but not in our dreams! Only on TV and radio. And in magazines... And movies! And at ball games, and on buses, and milk cartons, and t-shirts, and bananas and written in the sky. But not in dreams. No, siree!" - Futurama, 1999
'The Hitchhiker's Guide to the Galaxy describes the Marketing Department of the Sirius Cybernetics Corporation as: "A bunch of mindless jerks who'll be the first against the wall when the revolution comes." Curiously, an edition of the Encyclopedia Galactica which fell through a rift in the time-space continuum from 1000 years in the future describes the Marketing Department of the Sirius Cybernetics Corporation as: "A bunch of mindless jerks who were the first against the wall when the revolution came."'
As someone in a rural area, to see the absolute bleed of advertisements in real life like that was genuinely a culture shock. My jaw dropped, that was... indescribable
I mean, it's not just cities. Rural areas have ads everywhere as well, they just look different. If you live in a rural area like where I grew up, then you frequently need to take the highway, and highways in the US = Billboards. Billboards everywhere. Hell, I see plenty of billboards off the highway in rural areas. Long stretch, billboard. Just came around a bend, bill board. Big hill, billboard. Other than production values, the only difference between displays in cities and billboards in the country are the lifestyles they're advertising.
"Ads want you to sell you on the idea that there is a life better than yours and that you spending money can get you there. Meanwhile, corporations are doing everything in their power to lower the quality of your life. Ads have no power if you are safe, healthy, free and educated" I had to stop the video for a bit after that line at 4:32. That is such a terrifyingly accurate summation. Excelent job and fantastic video!
Not really. Adds have merit on any person. Advertisement allows one to find products, and it has always worked like that. Even if you are educated, sane, safe , secure and healthy, you will still pick renowned/known products over obscure ones on the shelves of the stores. Advertisement can exist in an ethical world and be perfectly ok. Correlation is not causation, but it is correlation nonetheless. In this context, adds being a colorful coverup/diversion from real problems is being falsely attributed to adds themselves being bad, whereas the root cause is in the corruption of the system. Treating adds as scapegoats is just ridiculous. Cyberpunk world (and real world) has always been dysfunctional because of the lack of ethical governing bodies. But it is not impossible to establish one. Honestly, it is tiring of doomsday/pessimist talks. Cyberpunk 2077 was designed as a cautionary tale for future generations. But just because some elements are (very intentionally) bad, does not mean all of them are. Being unable to critically assess these things and form a viable consensus, and, instead, treating everything as “bad”…. Is simply an indication of the lack of intelligence on the observer’s part. Cyberpunk 2077 world has a lot of bad. But most of it come from good things being misused. Tending the crux of the matter and creating ethical cyberpunk/futurism (aka Europe in Cyberpunk 2077 universe, which became a paradise of sorts) is key. Example: Anti-aging cure. You can market it only towards ultra-rich… OR, if you have brain cells, you can have the government heavily subsidize it, bring it’s cost down and make it affordable for all. As a result, not only few benefit, whilst the rest suffers, but ALL benefit and economy thrives (having EVERYBODY live longer will not aid individually, but also collectively, i.e. greater average skill of workers). You CAN have a capitalistic nightmare. Or you can make some minor amends and twist it into a socialist utopia. It is really up to the governing body. This “fix” will not only produce a better society/economy for all, but a stronger one as well.
@@kingol4801 "You CAN have a capitalistic nightmare. Or you can make some minor amends and twist it into a socialist utopia." Ah, so you have no fucking clue what you are talking about.
@@kingol4801 I think there's a difference between advertisement and ads, especially in this context. While an ad *is* an advertisement, not all forms of advertisements are ads. A great example is the distinction between advertising something via word of mouth and a billboard ad, whereas the former does certainly not use various psychological tactics to influence the receiver to consume the good/service being advertised, as it could be as simple as getting a recommendation from a friend or family member to try or avoid a certain product/service. So the relationship between sender and receiver is already very different and the intention is therefore also very different, because a family/friend would never have a profit motive in mind. In contrast, an ad (and this is well-studied) is very specifically designed to pray on certain insecurities and to use different psychological manipulation tools to implant a desire for a product/service that the person could reasonably well have lived without but may now desire to have. The most criticized example here is obviously the beauty industry and how it sets such unrealistic beauty standards that people *do* become unhealthy from trying to live up to those standards. The beauty industry could literally not function without this, because it's completely contrary to it's underlying profit motive i.e. if the industry was suddenly so regulated that it could only tell the message that people are beautiful as they are, then what service/products are there to even sell to people, since they clearly don't need to be more beautiful to begin with?
As a Graphic Designer who works in this kind of area, this was a very well done video and insight into the pervasive nature of ads. Cyberpunk really captured that aspect. Their ad design is actually very well done. I sometimes stop and look at the commercials in the game because they do feel real
Holy mother of God. This video is an absolute masterpiece! It's scary, dark, sad, shocking, appalling, and even slightly inspiring! I have no idea how this doesn't have a lot of views, but it definitely deserves more!
“Kid, your living in a cyberpunk world” Wow great video. Randomly found this video searching a cyberpunk ad compilation. And your analysis nailed exactly how I felt in the game. Didn’t want your work to go unnoticed 🤟🏻
I think its very telling that some of the most memorable sounds I recall from this game are the loud, obnoxious ads you hear as you walk the city's streets. I think "TASTE THE LOVE!" will be burned into my brain for the rest of my life.
As a Graphic designer, I applaud their work on the advertisements. I myself hate ads despite funnily enough.. being in this line of work. They definitely had someone like me who actually gives a damn and they likely made an outline of brand standards for each company in the game I bet. So someone in the art department had a ton of fucking fun. Making fictional ads, I find is 1000% more fun because the product cannot harm anyone and is merely set dressing. You get to mess with the strange and absurd that you rarely see in most TV commercials.
10:21 "Ads are a corruption of our public spaces." I love that you called this out. I noticed this a long time ago when I was driving a highway in Canada that didn't have any billboards near a particular big city, and it stood in stark contrast to many busy sections of the freeway system in the US.
Yeah, man. Just look at the footages of driving through cities in USSR and compare it to what we have now. The world without ads is just more beautiful
The algorithm popped off with this one. Excellent video, man. As someone with a fascination with ADs, it always felt like Cyberpunk's ads were really underrated in terms of how they build up that truly "Cyberpunk" world.
Yeah it’s good that the algorithm recommends us videos like this that talk about the true nature of ads, otherwise we might even end up having all of our attention and time stolen by systems that predict what we want before we know it, while keeping us far away from ever being able to subvert it! Imagine that!
This deserves to blow tf up. This is something the world should see. I always thought Night City's design was intentionally over the top. It wasn't until you transitioned to Time's Square that I realized Night City is kind of tame as far as ad placement goes... That shit's scary man.
times square is intentionally over the top too, it's a tourist area that's deliberately exempt from nyc laws that control how much space on buildings can be used for advertising
He has shared pretty aggressive anti capitalist and anti corporate messages throughout his lifetime. The worst part is so many people dont realize that thats what the genre as a whole represents. Thats literally its founding mission, all the way from books like neuromancer, it was always supposed to be a warning and example, never really a vision of the future.
Didn't even realize this was a 100 sub channel and a 2.5k view video lol, this is such a high quality videodoc that is usually seen on channels with a way bigger audience than this, keep it up Adam!
its sad too the smaller the channel the more truth comes from it. unless you sell your name your life and who you are in the world we are in. you will not make it. you have to sacrife some part of you to live. its sad but a fact we have let shape us... wonder what helped that >....> couldnt have been the ads .
smaller channels almost always turn out better, the reason this is is because the algorithm favors frequent uploads and in some cases short videos, which means pumping out bullshit daily is the best way to get views rather than the alternative, spending time to make pure quality content that gets uploaded maybe bi weekly or monthly depending on how long it takes to make the video. its sad that talented creators get shoved under the bus like this.
Great video, the part where the music plays over News Square (dont remember the name fully) hits so hard, and I think you just overall did a great job formulating the underlying thoughts and feelings that many of us have, but by the nature of the system we live in don't get time or energy to explore. There's so much more to say but primarily I'm just thankful for you making this video, it's amazing
just gonna say, the advertisers in night city do a better job at making good advertisements than actual advertisers, i will be sitting in cyberpunk watching the scrolling ads while on the other hand i take every precaution to avoid them in real life because of how annoying they can be, like they'll just slap the most dogshit out of sync music that no one has ever even thought about putting on their bluetooth speaker and call it a day
Just be glad real life ads are not as good. Imagine how many would end up having compulsive needs to go out (actually, they don't even need to leave their house) and buy whatever they see on TV (or worse, online).
@@mroikNot even just that, but we already all hate ads pretty much. What would happen to the world if the consensus was that ads are alright and look pretty cool
I don't know how to describe it in two words, but such vids give me a feeling of coziness because of a well-constructed script and a long and yet not boring flow of information that my brain absorbs with continuous pleasure, and a well-chosen videos only enhances those feelings.
After seeing almost no movement on the patreon I am unfortunately straying away from my original intent and enabling ads on some of the videos (except this one), as there is almost no channel income without them. I am sorry for that. There will still be no mid video ads. Thank you for understanding. For what it's worth I think we can and should criticize the systems we may benefit from.
Wow, love this video and the message your spreading. If in the future you upload regularly on this channel and are in need of an editor, let me know. I will send you my portfolio.
how did you make your game look so good? mine looks worse and its on Ultra settings? i even have huge pop ins while driving around especially ads pop in
I loved playing in the world of cyberpunk, it was an amazing parody of the modern world with some very important messages hidden in the background as you play.
The mindset reminds me of Futurama, Leela: Didn't you have ad's in the 20th century? Fry: Well sure, but not in our dreams. Only on TV and radio. And in magazines. And movies. And at ball games and on buses and milk cartons and t-shirts and written on the sky. But not in dreams. No siree!
I spent hundreds of hours in NC and never even reflected over the Ads, they are just there, trying to get me buy something I don't need. Like in real life, my brain ignore them per default. This just goes to show how damn awesome those Ads are in NC, on par if not better than real life Ads. Amazing job CDPR, you guys are amazing.❤
As a person who has been learning about advertising and marketing in school for several years - your brain does not ignore them, your subconscious absorbs everything like a sponge.
Fantastic. This really eloquently summarizes a lot of thoughts I have had about advertising in general lately, but having it filtered through an analysis of Cyberpunk 2077 is just the icing on the cake. The depiction of advertising in that game is really brilliant in how realistically insidious it is. I now have instant brand recognition for brands that don’t even exist. And you didn’t even mention that one of Night City’s favorite TV channels is literally called “Just Ads”, or that the supposed “news” content often consists of anchors discussing the exact same corporations whose names appear everywhere already. Anyway, instant subscription from me!
I think it's pretty funny that I've been so desensitized to ads in the real world, that even in Cyberpunk I just totally ignore them, barring the ones that pop up in elevators or some of the more egregious examples like Milfguard. I've even stopped to look at plenty just to appreciate the art, but a lot of the examples you showed here I had never seen before.
Also this video refering IRL ads is so true and one big example of this is cocacola. I mean one of the trailers said "this is not just a video game, this is a warning"
I just have to say I love the composition of the video, the Cyberpunk slowly seeping into real world with quiet music in 10:08 and then the full-blown transition at the end. Gave me goosebumps, that moment. Mastery.
I really love this video, for awhile I've kind-of wondered why exactly I liked the ads in cyberpunk 2077 other than just "it's neat that the devs put so much effort into making so many ads" but this video made me actually understand that it's because the ads fit so well in universe and really flesh out the themes of greedy corporations. great video dude!
The world building and the art directions are the highlights of Cyberpunk for me. The amount of effort they put into every piece of fictional ads, the diversity in songs genre, even an animated television series. The artists of CDPR really did not hold anything back.
Honestly, I normally ignore ads. I don't watch television and I have ad-free subscriptions (outside of youtube sponsers) It's the gas station pump ads that are popping up now. That needs to be illegal. I'm next to a busy road, handling fuel, and see the transfer-truck rolling coal as it goes by and all I hear is *GET THE NEW SCRATCH-OFF TICKETS AND SAVE!* I don't remember what the ads were; I had actual dangers to _watch for_ because I *CERTAINLY WASN'T GOING TO HEAR THEM!*
Oh man I hate those gas pump ads too. There needs to be at least a way to mute them, but no of course there isn't..at speedway anyway. I'm already giving this gas station money and they have the balls to beg for more. It's infuriating.
A little detail I didn't initially notice was the audio ads that changed depending on the area of the city you were in. The main one I noticed was Orgiatic, which in Watson had ads in English and in City Center had ads in Japanese. Despite being obvious in hindsight, it still threw me off when I had thought I had escaped that guy going "Ooooorgiatic" only to hear a different guy doing the same thing in a language I didn't understand.
Loved that transition, got me doing one of those real deep nods along with it (my family and close friends have heard me rant about ads way too many times). When I played CP2077, I could tell the designers knew and understood how people feel about ads being everywhere, and how intrusively attention grabbing they can be. Wonderful video, it's always great seeing people cover stuff that seems a little overlooked.
Finally someone who understands my borderline pathological hatred of advertisements and the people who produce them. I genuinely believe a great deal of our modern evils can be placed squarely at the feet of the advertising industry. Late stage capitalism does not work without the coercion that ads provide, social media loses its function almost entirely when it ceases to be a platform for advertising (to us and between us), people's difference and similarities become obvious and apparent when there is no marketable sheen of narrative dysfunction to smooth them over. Without a titanic industry telling people what to think people are forced to think for themselves, which forces them to justify the beliefs they hold to be endemically true. I look forward to seeing what you make in the future. I'm curious to see what you could accomplish with a longer runtime.
I don't remember any ads from the game, despite them being all over the place, because my brain is already doing its best to ignore the constant stream of demand-inducing BS that surrounds me every day. Well done, brain.
This game also has a lot of moments were there’s is just constant noise from ads and corpo funded news. In Judy’s apartment all you hear is the sound of tv’s everywhere. When you wake up in the morning it feels louder and more intrusive, completely overloads your brain.
I love the ads in this game because not only are they immersive but they actually feel like stuff I could see advertised today or in the near future. This video perfectly explains that feeling of familiarity I have with the ads.
"if you dont have a deficiency, one will gladly be provided to you" Reminds me of uow halitosis is a marketing term that was used as a crutch for the entire dental products industry.
I think the fact that the ads in Cyberpunk are (to my knowledge) never brought up is important. Throughout the game, I get the sense that bringing them up in any way is a taboo thing, as if mentioning their name means the corporations win just that bit more space in your own mind.
@@cking4869Adding on to what you said tho, the fact that ads are rarely brought up is immersive too since I’m sure nc residents see so many ads daily that I feel if the game tried to put too much attention on them it’d not feel genuine
You say the exact things I was always thinking, but could discribe or put together in words. Thank you for your video. From someone that studied marketing: I couldn't agree more.
The fact that you were able to "sell" the idea of how an ad/someone will make you fell worse but, then explaining how it adds to the world of cyberpunk.
So, I had an awesome realization during my playthru recently (I'm new, what a fucking awesome universe) I thought in the first 20 or 30 hours "Man, the constant conflicting music streams and over-arching ads is really annoying, I wish there was a setting that I can change..." and realized that this bombardment of stimulus is EXACTLY what they were going for. It's the perfect blend of chaos for a chaotic city.
how do you only have 500 subscribers? this was an amazing video, really got me thinking of how close CyberPunk 2077 is to real life btw that transition to new york was amazing
When I was 15yrs old I was wandering through the isles of a supermarket. Each time right before I entered the next isle I would hear the jingles play out in my mind without an initial que. It was then I realised how pervasive ads are, I am now 50.
wow i barely noticed the ads in that game, it was mostly background noise for me - only ever saw a bunch while waiting in elevators lol actually insane how many there are
Idk how you can conclude "The problem is under regulation" after talking about how the existence of advertisements is inherently a problem, with or without regulation.
Great video with good points, and a great closing point. There's also the light pollution. We cannot see the stars in the sky anymore in part due to everything being constantly lit up everywhere. It's not just air pollution.
Really enjoyed this one. I couldn't help but notice that there's a rather Lacanian streak to the model of desire these advertisers are pulling on (Desire is produced by a lack of something, so they aim to produce a lack) and it makes me wonder if we might also expand our view of advertising by looking at ads that take a more Deleuzian approach (where desire is a productive force rather than a response to absence). So those ads thaat aren't trying to produce a sense of lack but are trying to produce a positive experience (an art piece, or sponsoring a sports person, charity event etc) to push people up and give them the energy to puruse products and the association between the company and positive outcomes. I think these ads can be just as insidious, but they're slightly less overtly malicious which I think allows them to slip under the radar and it might also allow us to read ads from multiple directions (both as an ad for a company and an artwork for both the creator and the consumer) which might help to resolve some of the feelings behind finding artwork both insidious and captivating. Sorry, that was a mess of a comment.
This was a great video! The music and transitions, the footage you made of 2077 for any given part of the video - it's all so well done. As someone who is poor in a city, I even ride a giant bus that has an ad literally plastered across every inch of it everywhere I go. I can never afford any of the things in the ads, the ads aren't for the people riding the bus, but for the people in the cars that have money. Ads are already so invasive that if you get a "free" cellphone here in michigan, the lock screen is straight up just ads - unless you know how to get the bloatware off of your new phone.
Some of cyberpunk ads are really good at getting your attention. For example "taste the love" from nicola. I wonder if they could use these psychological trick into real life ads.
What makes scenes of Night City stand out is the massive amounts of ads everywhere, just like almost any city in the real world. That's what gives Cyberpunk 2077 such a familiar but uncomfortable feeling.
This video is not monetized. If you like the channel, consider checking out my patreon. Thanks
Man I’m so glad you mentioned military recruitment ads. I know it doesn’t do anything but I always report them when I see them on Reddit or whatever, they’re so fucking insidious. They make it look like you’re gonna be in a Michael Bay movie or something. I grew up with so many dudes that ate all that tacticool shit up, poor bastards.
bro that's actually kinda cool. Hating ads so much and you follow through with that!
a video about ads that is ad-free, choom is fighting against the system for real.
Would have been very ironic if you let ads in
honestly you should have put the ad in at the right place and right time and integrate it into the video
The way the Nicola slogan cuts through EVERY other sound in night city- no matter what is going on, your brain will CONSCIOUSLY register the ad going "Taste the looove!" somewhere in the distance. It's insane how much work they put into just this aspect.
Nicola is by far my favourite ad in NC
the fact it played the exact way in my head as i read it
The only thing I drink in NC!
There are so many just stuck in my brain
It’s like at more job where the riff from buddy holly is for some reason louder than any of the other music
Wow, the comparisons really showed how Times Square had WAY more advertisements present than Night City. Terrifying.
It's because times square is a novelty billboard spot. You couldn't do that anywhere else other than times square, most people would not be willing to sell the sides of their building to have annoying flashing light advertising all day other than times square.
@@queuedjar4578 Just wait until home taxes and rent rates rise over the next 10 years like they've done for the past decade, before soon people will be begging for billboards to be put up so they can save on their living expenses.
@@Real_MisterSir hey... thats a good idea 🤔
@@Brenden-H omg
@@Real_MisterSir they already do that here in belgium(and prob other parts of europe) : if your house is in a good position(busy street) there is prob a corporation that will offer you money to put a poster on your wall
"If you don't have a deficiency, one will gladly be provided for you" Idk if this line is yours, but if it is, be proud, it's really good
Agreed.
Everyone has deficiencies IF you accept the premises of the materialistic and superficial "utopian existence" foisted upon you in advertisements.
Consider that even supermodels are airbrushed in advertisements.
I disagree with part of this video. Some advertisements especially for medical purposes and job adverts are helpful to some.
@@FutaCatto2 I've seen some wild ads for medical products, so not even they're exempt
@@JustAnotherAccount8 I disagree. I've seen medical adverts for the common cold and migraines that actually help with study/work.
@@FutaCatto2 even the medical in The job and career and education commercials are so deceptive though… it’s very rare. That commercial is very straightforward and honest…. Look up how much deception is used with statistics in medication’s and their commercials
This video was one of the best I watched in a LONG time.
"Night Citys' ads are created by artists who understand marketing. In real life ads are made by marketers who hire artists" damn
It could be extended to say "Night City's ads are created by artists who understand marketing, and were given total creative free reign. In real life, ads are made by marketers beholden to corporate, social, and governmental sensibilities, who hire artists who similarly know the bounds of what they're allowed to create."
could you explain this quote
@@Mcbox83the ads in game are made by people who understand both what they want to portray and how to portray it.
In real life, you have a marketing department telling artists what they want, meaning that there’s an extra layer of communication between creators.
Or in other words, someone who knows both fields does better than two people who know one field each.
Also Night City has less ads polluting the sikdes of buildings than the ones in CyberPunk (if we ignore the sky ones tho)
While I played Cyberpunk 2077, I was stuck by how creepily plausible it all was. It felt like an window into the future, an world coming true everyday... it was an distrubing thought
Not really disturbing thought.
In Cyberpunk 2077 universe, there is Night City, which is lawless and misuses everything.
And there is Europe, which is well governed, and turned into futuristic heaven.
@@kingol4801lmao what? No. Europe was devestated in the corporate wars just as much as the US. Almost all of the UK has been depopulated. Cities sit empty. The EU is clustered mainly around Brussels and by the time you reach spain or eastern europe, its as bad as the US again, excluding poland and other baltic countries that seem to be doing better, probably because theyre bordering the New Soviet Union and have close economic arrangements with the. The new soviets are filthy rich because they provide most of the worlds fuel, so they can afford universal healthcare but everything not fuel is collapsing and they will enter their own collapse era like the US and Europe did within a few decades.
@anthroimperzia3927 yeah, cause obviously the most pressing issue in the world is the mere existence of gay people
@@kingol4801 Europe isn't a country dumbass. Every nation has their issues, big issues. Like Germany has a major dick measuring cultural issue that the corporations exploit the shit out of. If you don't have the best car, you're basically a bitch.
The UK has basically become an oligarchy. Corrupt Tory politicians sold the country for profit.
Ireland is a tax haven that welcomes the wealthiest businesses, yet the people's wages never increases whilst property values become unsustainable.
@anthroimperzia3927literally cry about it lmao
That transition from cyberpunk to times square was brutal man
Yeah, with the cyberpunk background music it took me longer then it should have to realise
agree
Whaddya say guys, let's push this revolution thing forward. On a real note though you guys feel like it's gonna happen soon too?
It genuinely took me a second to realize it wasn't night city. not a long second, but still too long.
Do you know the music he used there? Ive heard it so many times but I cant find it
You should know that the woman in the MoorE billboard ad is Lizzy Wizzy. She paid to have herself transformed into a cyborg during a performance of hers where she was nearly killed, making her fans wait while the procedure was taking place backstage.
it might not be lizzy wizzy specifically, just someone with the same chrome full body mod, which is being advertised on this one by showing that even in a horrific car crash you have nothing to worry about, because night city is a hellhole
Man, her story is wild, basically a caricature of a celebrity losing themselves in their fame. Literally flatlined her heart for a show and then speedruns cyberpsychosis before finishing (what we see of) her story off with killing her boyfriend and spinning it for MORE fame.
@drbree82 on what planet does that make any goddamn sense?
This hits different now that Grimes is putting her voice up to AI now.
@No More Commuting explains the car accident billboard lmao
No one is immune to propaganda/advertisement, but recognizing the persuasive work for what it is is the first step to critically thinking about it and resisting it.
Until you meet people that somehow like ads and targeted marketing
Apparently marketers are having a really hard time trying to advertise to people with autism. I’m not sure if I would go as far to claim full immunity though
@@cluelesspotato8945
Well, they tend to take stuff quite literally, which becomes a problem when they can tell that the thing you are trying to project to them is bs. Anything beyond making themselves known becomes detrimental
@@cluelesspotato8945 Autist are just hyper focused on whatever it is that interests them. Unless your ad can logically explain to an autist why he absolutely needs to buy whatever you're selling, it will have the opposite effect, piss him off and make him hate you and your product for wasting his time.
@@Demopans5990Because they are great and useful.
Adds being treated as scapegoats, without addressing the root cause of the issue (unchecked capitalism/corruption/systematic decay) IS what is wrong.
People have no power/idea for a better alternative economically, and hence, they would rather target useless things like adds, because they are easier to target.
Strawman mentality.
Rather than trying to treat the symptom (misuse of otherwise decent and useful adds), one should address the cause (lack of proper governing body).
Capitalism can be ethical, but only with valid government intervention.
imagine being fucking traumatized by having your friend's or parent's head blown off by a cyberpsycho and then you see giant ads for that candy bar everywhere with exploding heads
One of the reasons ads are so convincing in this game is CDPR had a real marketing team make the ads in night city
Was it the same team that promised us a complete game on release? 😂
@@OzAbithey are good, aren’t they?
@@OzAbiat least there was a fun game under the bugs unlike modern AAA
@@umbra880cod has to be one of the best examples
@@umbra880 nah
This is why I find cyberpunk 2077 so beautifully haunting… I find so much parallel between the insidious corporations in our world as well as the world of the game
Cyberpunk genre in general.
It also hit´s a string because that corporate cyberpunk dystopia? Thats the most likely future we are currently looking at. In a way, we already live in a cyberpunk dystopia from the view of people some decades ago.
Cuz its realistic
@@theexchipmunk I personally think Deus Ex: Mankind Divided is the closest image of the near future that we have. But yeah, cyberpunk in general gets it.
@@theexchipmunk look at south korea, samsung is 20% of the economy, 4 compagnies make half the economy
Times Square is designed to be over the top with its advertising, but what really threw me off was when I visited Japan. In Tokyo, the ads are *everywhere.* Like, it's actually crazy how many ads there are in the city. Feels like wherever you turned you saw an ad. And it reminded me a lot of the ad placement in Night City
Night City (and the cyberpunk genre in general), *is* based off central Tokyo, so that's a completely sensible correlation to make.
This sounds like "our glorious times square versus their dystopian, foreign and predatory advertising"
@@Glizzybeth not really, more like "meh, I expect this from us, but Japan?"
@@nej6246Thing, Anywhere: 🤡🤡🤓🤓🙄🙄
Thing, Japan: ❤❤❤😍😍😍😘😘
@@Glizzybethmore like ”bad dystopian times square, epic and cool tokyo neon lights!!”
Very well made video and a great critic about consumerism. "You living a content life is a threat to an ad" is a beast of a statement!
Please just say capitalism, that's literally the problem
@@shiromashiro9382 they are distinct, so no.
@@shiromashiro9382 Nah, capitalism is far too easy to say because of how broad the concept is. Better to be specific.
Capitalism existed before consumerism.
People like you dumb down the conversation with simple answers for complex issues.
@@shiromashiro9382This is neoliberal capitalism. This is a very basic distinction you should be aware of if you read literature. Consumerism is an appropriate term. I can recommend some further reading if you would like.
@@nickycocaine please do
The Cyberpunk cello music echoing over the footage of Times Square is fucking haunting dude.
It felt a bit funny to me as someone from Latin America because it contrasted the higher living standards of the average North American in such a tourism-centric area of New York City compared to our own poor, trash-riddled and highly criminal daily life. If anything, it felt more like the "nightmare" of a North American is born out of the needlessness of worrying about survival in a LatAm country.
I have felt how horrible the current advertising is, but a lot of people I talk to about it just consider it "normal" or "mildly annoying" instead of the absolute blight on humanity that it is
Carry a paint marker and spray paint wherever ya go
"Didn't you have ads in the 20th century?
Well sure, but not in our dreams!
Only on TV and radio. And in magazines... And movies! And at ball games, and on buses, and milk cartons, and t-shirts, and bananas and written in the sky. But not in dreams. No, siree!"
- Futurama, 1999
Hopefully one day they will never be in dreams 😬
insert neuralink lol
Lightspeed Briefs!
'The Hitchhiker's Guide to the Galaxy describes the Marketing Department of the Sirius Cybernetics Corporation as: "A bunch of mindless jerks who'll be the first against the wall when the revolution comes."
Curiously, an edition of the Encyclopedia Galactica which fell through a rift in the time-space continuum from 1000 years in the future describes the Marketing Department of the Sirius Cybernetics Corporation as: "A bunch of mindless jerks who were the first against the wall when the revolution came."'
@@Tczarshthat would require it to stop killing monkeys first
As someone in a rural area, to see the absolute bleed of advertisements in real life like that was genuinely a culture shock. My jaw dropped, that was... indescribable
As someone with adblock, I was in the same boat as you haha. Would be funny to see someone mod an adblocker into CP77
@TrainedACE they are kind of everywhere in physical and digital spaces, even if Times Square, or Tokyo, are extreme examples
As soon as they start beaming hologram ads in my beautiful country sky its over
I mean, it's not just cities. Rural areas have ads everywhere as well, they just look different. If you live in a rural area like where I grew up, then you frequently need to take the highway, and highways in the US = Billboards. Billboards everywhere.
Hell, I see plenty of billboards off the highway in rural areas. Long stretch, billboard. Just came around a bend, bill board. Big hill, billboard. Other than production values, the only difference between displays in cities and billboards in the country are the lifestyles they're advertising.
You better be ready for this in 5-10 years when they start advertising stuff with satellite billboards
"Ads want you to sell you on the idea that there is a life better than yours and that you spending money can get you there. Meanwhile, corporations are doing everything in their power to lower the quality of your life. Ads have no power if you are safe, healthy, free and educated"
I had to stop the video for a bit after that line at 4:32. That is such a terrifyingly accurate summation.
Excelent job and fantastic video!
Not really.
Adds have merit on any person.
Advertisement allows one to find products, and it has always worked like that.
Even if you are educated, sane, safe , secure and healthy, you will still pick renowned/known products over obscure ones on the shelves of the stores.
Advertisement can exist in an ethical world and be perfectly ok.
Correlation is not causation, but it is correlation nonetheless.
In this context, adds being a colorful coverup/diversion from real problems is being falsely attributed to adds themselves being bad, whereas the root cause is in the corruption of the system.
Treating adds as scapegoats is just ridiculous.
Cyberpunk world (and real world) has always been dysfunctional because of the lack of ethical governing bodies.
But it is not impossible to establish one.
Honestly, it is tiring of doomsday/pessimist talks.
Cyberpunk 2077 was designed as a cautionary tale for future generations. But just because some elements are (very intentionally) bad, does not mean all of them are.
Being unable to critically assess these things and form a viable consensus, and, instead, treating everything as “bad”…. Is simply an indication of the lack of intelligence on the observer’s part.
Cyberpunk 2077 world has a lot of bad. But most of it come from good things being misused.
Tending the crux of the matter and creating ethical cyberpunk/futurism (aka Europe in Cyberpunk 2077 universe, which became a paradise of sorts) is key.
Example:
Anti-aging cure. You can market it only towards ultra-rich…
OR, if you have brain cells, you can have the government heavily subsidize it, bring it’s cost down and make it affordable for all.
As a result, not only few benefit, whilst the rest suffers, but ALL benefit and economy thrives (having EVERYBODY live longer will not aid individually, but also collectively, i.e. greater average skill of workers).
You CAN have a capitalistic nightmare. Or you can make some minor amends and twist it into a socialist utopia.
It is really up to the governing body. This “fix” will not only produce a better society/economy for all, but a stronger one as well.
@@kingol4801 "You CAN have a capitalistic nightmare. Or you can make some minor amends and twist it into a socialist utopia."
Ah, so you have no fucking clue what you are talking about.
@@kingol4801 I think there's a difference between advertisement and ads, especially in this context. While an ad *is* an advertisement, not all forms of advertisements are ads. A great example is the distinction between advertising something via word of mouth and a billboard ad, whereas the former does certainly not use various psychological tactics to influence the receiver to consume the good/service being advertised, as it could be as simple as getting a recommendation from a friend or family member to try or avoid a certain product/service. So the relationship between sender and receiver is already very different and the intention is therefore also very different, because a family/friend would never have a profit motive in mind.
In contrast, an ad (and this is well-studied) is very specifically designed to pray on certain insecurities and to use different psychological manipulation tools to implant a desire for a product/service that the person could reasonably well have lived without but may now desire to have. The most criticized example here is obviously the beauty industry and how it sets such unrealistic beauty standards that people *do* become unhealthy from trying to live up to those standards. The beauty industry could literally not function without this, because it's completely contrary to it's underlying profit motive i.e. if the industry was suddenly so regulated that it could only tell the message that people are beautiful as they are, then what service/products are there to even sell to people, since they clearly don't need to be more beautiful to begin with?
@@kingol4801i aint reading all that.
@@Kamishi845now this is a valid argument I'm going to agree on. 👍
As a Graphic Designer who works in this kind of area, this was a very well done video and insight into the pervasive nature of ads. Cyberpunk really captured that aspect. Their ad design is actually very well done. I sometimes stop and look at the commercials in the game because they do feel real
Yeah, I surprised myself at how often I stopped to just look at the ads and like you said they felt so real.
Holy mother of God. This video is an absolute masterpiece! It's scary, dark, sad, shocking, appalling, and even slightly inspiring! I have no idea how this doesn't have a lot of views, but it definitely deserves more!
cringe bs 💩🤡
“Kid, your living in a cyberpunk world”
Wow great video. Randomly found this video searching a cyberpunk ad compilation. And your analysis nailed exactly how I felt in the game. Didn’t want your work to go unnoticed 🤟🏻
Thanks so much! It's such an underappreciated aspect of the game. Very glad you liked the video
lol me too
I think its very telling that some of the most memorable sounds I recall from this game are the loud, obnoxious ads you hear as you walk the city's streets. I think "TASTE THE LOVE!" will be burned into my brain for the rest of my life.
And that *one* specific scream from bystanders.
Honestly not a bad thing.
Great add. Great art and great design
Taste the love and captain caliente stick out immediately when I hear them
Maaan you made my conditioned brain scream out in reflex with that dreadful Nicola ad
That “KABOOM” ad sound will never leave me lol
As a Graphic designer, I applaud their work on the advertisements. I myself hate ads despite funnily enough.. being in this line of work. They definitely had someone like me who actually gives a damn and they likely made an outline of brand standards for each company in the game I bet. So someone in the art department had a ton of fucking fun.
Making fictional ads, I find is 1000% more fun because the product cannot harm anyone and is merely set dressing. You get to mess with the strange and absurd that you rarely see in most TV commercials.
Friend of mine was drawing lots of them (in actual CP77) and I could see how much work goes into those, and it's amazing to see that work in the game
@@jakubpoliszuk953 I wish people would stop shortening that name
Gonna tell the truth, I'm a designer too and I feel the exact same way! 😭
Making fictitious Ads is insanely entertaining, but kinda sad cause unlike real ads I don’t see a paycheck
@@hyperx72fr 💀💀💀
10:21 "Ads are a corruption of our public spaces." I love that you called this out. I noticed this a long time ago when I was driving a highway in Canada that didn't have any billboards near a particular big city, and it stood in stark contrast to many busy sections of the freeway system in the US.
Yeah, man. Just look at the footages of driving through cities in USSR and compare it to what we have now. The world without ads is just more beautiful
The ads in Cyberpunk 2077 are one of my favorite things about the game, they are so well crafted and believable.
The algorithm popped off with this one.
Excellent video, man. As someone with a fascination with ADs, it always felt like Cyberpunk's ads were really underrated in terms of how they build up that truly "Cyberpunk" world.
Yeah it’s good that the algorithm recommends us videos like this that talk about the true nature of ads, otherwise we might even end up having all of our attention and time stolen by systems that predict what we want before we know it, while keeping us far away from ever being able to subvert it! Imagine that!
This deserves to blow tf up. This is something the world should see.
I always thought Night City's design was intentionally over the top. It wasn't until you transitioned to Time's Square that I realized Night City is kind of tame as far as ad placement goes... That shit's scary man.
times square is intentionally over the top too, it's a tourist area that's deliberately exempt from nyc laws that control how much space on buildings can be used for advertising
Have you seen cities in Japan?
The thing is, Tokyo is even worse in ad quantity. There is an ad on every part of the city, and night city was based upon Tokyo
@@FinnishCrystal Yah it's much worse
This has been very enlightening to me. It goes beyond the videogame itself and I would definitely recommend this to others
I like this city setting. It reflects what our world is in. Or what it could be if it went to this path.
Mike Pondsmith the creator of the cyberpunk universe has been warning us since the 80s
He has shared pretty aggressive anti capitalist and anti corporate messages throughout his lifetime. The worst part is so many people dont realize that thats what the genre as a whole represents. Thats literally its founding mission, all the way from books like neuromancer, it was always supposed to be a warning and example, never really a vision of the future.
My head is hurting seeing those ads. I wanna run to deep mountains and never look back.
For REAL like my eyes are bleeding
I'm impressed i did not expect such a great video on a tiny channel like this
Thank you very much, that means a lot!
Didn't even realize this was a 100 sub channel and a 2.5k view video lol, this is such a high quality videodoc that is usually seen on channels with a way bigger audience than this, keep it up Adam!
its sad too the smaller the channel the more truth comes from it. unless you sell your name your life and who you are in the world we are in. you will not make it. you have to sacrife some part of you to live. its sad but a fact we have let shape us... wonder what helped that >....> couldnt have been the ads .
Im all about supporting small channels with quality content
smaller channels almost always turn out better, the reason this is is because the algorithm favors frequent uploads and in some cases short videos, which means pumping out bullshit daily is the best way to get views rather than the alternative, spending time to make pure quality content that gets uploaded maybe bi weekly or monthly depending on how long it takes to make the video. its sad that talented creators get shoved under the bus like this.
Great video, the part where the music plays over News Square (dont remember the name fully) hits so hard, and I think you just overall did a great job formulating the underlying thoughts and feelings that many of us have, but by the nature of the system we live in don't get time or energy to explore. There's so much more to say but primarily I'm just thankful for you making this video, it's amazing
I think the song's name is "been good to know ya"
Times Square…
Named after a newspaper company, fittingly enough
just gonna say, the advertisers in night city do a better job at making good advertisements than actual advertisers, i will be sitting in cyberpunk watching the scrolling ads while on the other hand i take every precaution to avoid them in real life because of how annoying they can be, like they'll just slap the most dogshit out of sync music that no one has ever even thought about putting on their bluetooth speaker and call it a day
That is really the difference, that and the ads in night city are more inspired by Japanese advertisements.
Just be glad real life ads are not as good. Imagine how many would end up having compulsive needs to go out (actually, they don't even need to leave their house) and buy whatever they see on TV (or worse, online).
you have ads with speakers in the street?
@@mroikNot even just that, but we already all hate ads pretty much. What would happen to the world if the consensus was that ads are alright and look pretty cool
@@jefferinno given there's a correlation between how empty is your wallet and how good is an ad, I doubt most people would still find ads alright
I don't know how to describe it in two words, but such vids give me a feeling of coziness because of a well-constructed script and a long and yet not boring flow of information that my brain absorbs with continuous pleasure, and a well-chosen videos only enhances those feelings.
After seeing almost no movement on the patreon I am unfortunately straying away from my original intent and enabling ads on some of the videos (except this one), as there is almost no channel income without them. I am sorry for that. There will still be no mid video ads. Thank you for understanding. For what it's worth I think we can and should criticize the systems we may benefit from.
Wow, love this video and the message your spreading. If in the future you upload regularly on this channel and are in need of an editor, let me know. I will send you my portfolio.
I was hoping for you to drop a Raid Shadow Legends ad here just to mess with us
certified gigachad
Don't worry, I'll block them anyway.
how did you make your game look so good? mine looks worse and its on Ultra settings? i even have huge pop ins while driving around especially ads pop in
I loved playing in the world of cyberpunk, it was an amazing parody of the modern world with some very important messages hidden in the background as you play.
@liamsteam walsh ok liam
@@liamsteamwalsh8421no shit other games did it first the game came out 3 years ago
This is a fantastic dive into the world of unregulated advertising. I’m interested to see where you go from here, keep up the great work!
The mindset reminds me of Futurama,
Leela: Didn't you have ad's in the 20th century?
Fry: Well sure, but not in our dreams. Only on TV and radio. And in magazines. And movies. And at ball games and on buses and milk cartons and t-shirts and written on the sky. But not in dreams. No siree!
I spent hundreds of hours in NC and never even reflected over the Ads, they are just there, trying to get me buy something I don't need. Like in real life, my brain ignore them per default. This just goes to show how damn awesome those Ads are in NC, on par if not better than real life Ads. Amazing job CDPR, you guys are amazing.❤
As a person who has been learning about advertising and marketing in school for several years - your brain does not ignore them, your subconscious absorbs everything like a sponge.
The ending is insanely powerful and moving, super well done man
Fantastic. This really eloquently summarizes a lot of thoughts I have had about advertising in general lately, but having it filtered through an analysis of Cyberpunk 2077 is just the icing on the cake. The depiction of advertising in that game is really brilliant in how realistically insidious it is. I now have instant brand recognition for brands that don’t even exist. And you didn’t even mention that one of Night City’s favorite TV channels is literally called “Just Ads”, or that the supposed “news” content often consists of anchors discussing the exact same corporations whose names appear everywhere already. Anyway, instant subscription from me!
There is a tampon ad in the UK showing a woman with her pants down sat on a toilet in the middle of the day in real life
Wow, best essay i've seen in a while, and delivered in 13:00. Insane work dude!
I think it's pretty funny that I've been so desensitized to ads in the real world, that even in Cyberpunk I just totally ignore them, barring the ones that pop up in elevators or some of the more egregious examples like Milfguard. I've even stopped to look at plenty just to appreciate the art, but a lot of the examples you showed here I had never seen before.
Also this video refering IRL ads is so true and one big example of this is cocacola.
I mean one of the trailers said "this is not just a video game, this is a warning"
I just have to say I love the composition of the video, the Cyberpunk slowly seeping into real world with quiet music in 10:08 and then the full-blown transition at the end. Gave me goosebumps, that moment. Mastery.
It's like RoboCop adverts which really do a good job at being believable adverts.
its crazy to me how no matter where you are in Night City, there arent as many ads in 1 place as there are in Times Square
Whoever made those massive beams of ads, that can be seen from any point ouside night city.
I commend you.
This is an absolutely brilliant analysis. Thank you for making this video and for not enabling ads on your channel
I really love this video, for awhile I've kind-of wondered why exactly I liked the ads in cyberpunk 2077 other than just "it's neat that the devs put so much effort into making so many ads" but this video made me actually understand that it's because the ads fit so well in universe and really flesh out the themes of greedy corporations.
great video dude!
The world building and the art directions are the highlights of Cyberpunk for me. The amount of effort they put into every piece of fictional ads, the diversity in songs genre, even an animated television series. The artists of CDPR really did not hold anything back.
Honestly, I normally ignore ads. I don't watch television and I have ad-free subscriptions (outside of youtube sponsers)
It's the gas station pump ads that are popping up now. That needs to be illegal. I'm next to a busy road, handling fuel, and see the transfer-truck rolling coal as it goes by and all I hear is *GET THE NEW SCRATCH-OFF TICKETS AND SAVE!* I don't remember what the ads were; I had actual dangers to _watch for_ because I *CERTAINLY WASN'T GOING TO HEAR THEM!*
Oh man I hate those gas pump ads too. There needs to be at least a way to mute them, but no of course there isn't..at speedway anyway. I'm already giving this gas station money and they have the balls to beg for more. It's infuriating.
Honestly believe that if they could run ads in people's dreams as they sleep, *they would* .
no shit
I think this is what the skinjob Zuckerberg is researching at present, when he's not regenerating in his meta chamber
We interrupt your one moment of peace and quiet to bring in our sponsor RAAAAAAAAIIID-
If they could put ads in our dreams that would be a total waste of money todwy since we are only able to remember the LAST 5 minutes of a dream 😂
Well all I have anymore are nightmares, no dreams. My dreams ended long ago
"Corporations do everything in their power to lower the quality of life". Man that hit me so hard.
0:15 i had this playing in the background and forgot you were talking about a game.......
A little detail I didn't initially notice was the audio ads that changed depending on the area of the city you were in. The main one I noticed was Orgiatic, which in Watson had ads in English and in City Center had ads in Japanese. Despite being obvious in hindsight, it still threw me off when I had thought I had escaped that guy going "Ooooorgiatic" only to hear a different guy doing the same thing in a language I didn't understand.
Loved that transition, got me doing one of those real deep nods along with it (my family and close friends have heard me rant about ads way too many times). When I played CP2077, I could tell the designers knew and understood how people feel about ads being everywhere, and how intrusively attention grabbing they can be. Wonderful video, it's always great seeing people cover stuff that seems a little overlooked.
I really like this video because of the content. And how he starts talking trash about ads but and doesn’t have a single on in the video
"Your most valuable asset, Time"
"And your second most valuable asset, Mind"
Meanwhile Shorts/Tiktoks/Reels :
I hope the artists that made all these ads get to see this video and know how well their work gets appreciated.
It's outstanding this video is only 13 minutes long. I've grown so used to UA-cam videos having so little to say, over such a long time
Finally someone who understands my borderline pathological hatred of advertisements and the people who produce them. I genuinely believe a great deal of our modern evils can be placed squarely at the feet of the advertising industry. Late stage capitalism does not work without the coercion that ads provide, social media loses its function almost entirely when it ceases to be a platform for advertising (to us and between us), people's difference and similarities become obvious and apparent when there is no marketable sheen of narrative dysfunction to smooth them over.
Without a titanic industry telling people what to think people are forced to think for themselves, which forces them to justify the beliefs they hold to be endemically true.
I look forward to seeing what you make in the future. I'm curious to see what you could accomplish with a longer runtime.
When I was a child, my father would pounce on the 'mute' button during commercials. It was awesome, and I've done the same my whole life.
Corpos are bad
There need not be much more nuance beyond this.
The level of detail and thoughtfulness that went into Cyberpunk 2077’s world still amazes me all these years later.
I don't remember any ads from the game, despite them being all over the place, because my brain is already doing its best to ignore the constant stream of demand-inducing BS that surrounds me every day. Well done, brain.
As I've said a lot since the release of the game, "Don't hope that the world will become like cyberpunk. We are, in Cyberpunk."
who the fuck plays cyberpunk and hopes for that future?! that's like watching Breaking Bad and REALLY wanting to cook meth afterwards lmao
This game also has a lot of moments were there’s is just constant noise from ads and corpo funded news. In Judy’s apartment all you hear is the sound of tv’s everywhere. When you wake up in the morning it feels louder and more intrusive, completely overloads your brain.
That's why I love the Glen apartment. It's quiet, has no ads hanging over you like a cloud like in the Wattson and corpo apartments.
My V commented on it during one mission with Panam out in the Desert. He was amazed by the silence and the wind after spending so long in the city.
I love the ads in this game because not only are they immersive but they actually feel like stuff I could see advertised today or in the near future. This video perfectly explains that feeling of familiarity I have with the ads.
I’ve never gotten so much depth in a video game vid before. I’m obsessed, and now a subscriber.
"if you dont have a deficiency, one will gladly be provided to you"
Reminds me of uow halitosis is a marketing term that was used as a crutch for the entire dental products industry.
respect for not stuffing with video with ads
I think the fact that the ads in Cyberpunk are (to my knowledge) never brought up is important. Throughout the game, I get the sense that bringing them up in any way is a taboo thing, as if mentioning their name means the corporations win just that bit more space in your own mind.
as if they aren't literally implanted in your mind already
NiCola, Capitan Caliente, Kiroshi and others pop up in dialogs, many more corps are featured in gigs
@@kikosawa shhhhhhh let me have this...
@@cking4869Adding on to what you said tho, the fact that ads are rarely brought up is immersive too since I’m sure nc residents see so many ads daily that I feel if the game tried to put too much attention on them it’d not feel genuine
@kikosawa
The ads themselves are never mentioned tho, just some of the products being advertised
You say the exact things I was always thinking, but could discribe or put together in words. Thank you for your video. From someone that studied marketing: I couldn't agree more.
Wow I have no words this video Is a real piece of art
Extremly well done video. Props my man. So well thought out
The fact that you were able to "sell" the idea of how an ad/someone will make you fell worse but, then explaining how it adds to the world of cyberpunk.
Woah, this was a really well made video reviewing ads. This gives me a new layer of appreciation for in game ads
This is a great evaluation of one of my favorite games of all time. Well done, thank you.
Thought this was just gonna be a compilation of 2077 ads, this the best type of bait & switch.
So, I had an awesome realization during my playthru recently (I'm new, what a fucking awesome universe) I thought in the first 20 or 30 hours "Man, the constant conflicting music streams and over-arching ads is really annoying, I wish there was a setting that I can change..." and realized that this bombardment of stimulus is EXACTLY what they were going for. It's the perfect blend of chaos for a chaotic city.
Phenomenal work, the editing does a really good job of showing how we are already in that dystopian future of advertisement being everywhere.
Fantastic video, well done. Short video essays that make such a strong point are rare to come by, keep up the good work.
how do you only have 500 subscribers? this was an amazing video, really got me thinking of how close CyberPunk 2077 is to real life
btw that transition to new york was amazing
He had 300 when i clicked in the video a few hours ago, i just now watched it.
times square plus insidious cyberpunk soundtrack is chefs kiss editing
When I was 15yrs old I was wandering through the isles of a supermarket. Each time right before I entered the next isle I would hear the jingles play out in my mind without an initial que. It was then I realised how pervasive ads are, I am now 50.
This may be the most interested I have been in one video ever.
wow i barely noticed the ads in that game, it was mostly background noise for me - only ever saw a bunch while waiting in elevators lol
actually insane how many there are
This brings me back to my secondary school media studies lessons. Unlike those lessons this video is actually entertaining to watch.
The fact that you made this particular video ad-free is awesome, just subscribed.
Idk how you can conclude "The problem is under regulation" after talking about how the existence of advertisements is inherently a problem, with or without regulation.
Great video with good points, and a great closing point. There's also the light pollution. We cannot see the stars in the sky anymore in part due to everything being constantly lit up everywhere. It's not just air pollution.
The ending really sent the message home, well done. keep up the great work! Subscribed for life
Really enjoyed this one. I couldn't help but notice that there's a rather Lacanian streak to the model of desire these advertisers are pulling on (Desire is produced by a lack of something, so they aim to produce a lack) and it makes me wonder if we might also expand our view of advertising by looking at ads that take a more Deleuzian approach (where desire is a productive force rather than a response to absence). So those ads thaat aren't trying to produce a sense of lack but are trying to produce a positive experience (an art piece, or sponsoring a sports person, charity event etc) to push people up and give them the energy to puruse products and the association between the company and positive outcomes. I think these ads can be just as insidious, but they're slightly less overtly malicious which I think allows them to slip under the radar and it might also allow us to read ads from multiple directions (both as an ad for a company and an artwork for both the creator and the consumer) which might help to resolve some of the feelings behind finding artwork both insidious and captivating.
Sorry, that was a mess of a comment.
don't apologize, I read the whole thing and it was good
This was a great video! The music and transitions, the footage you made of 2077 for any given part of the video - it's all so well done. As someone who is poor in a city, I even ride a giant bus that has an ad literally plastered across every inch of it everywhere I go. I can never afford any of the things in the ads, the ads aren't for the people riding the bus, but for the people in the cars that have money. Ads are already so invasive that if you get a "free" cellphone here in michigan, the lock screen is straight up just ads - unless you know how to get the bloatware off of your new phone.
Some of cyberpunk ads are really good at getting your attention. For example "taste the love" from nicola.
I wonder if they could use these psychological trick into real life ads.
Excellent video, truly! Please keep going
Thank you, I hope to make more!
What makes scenes of Night City stand out is the massive amounts of ads everywhere, just like almost any city in the real world. That's what gives Cyberpunk 2077 such a familiar but uncomfortable feeling.
Powerful, entertaining, thought provoking video.
one of my favourite youtube videos ever made, I have it in my mind every time when I think about cyberpunk
The fact i actually wanna try NICOLA! and "taste the love"
just proves how good these ads are