John Schoolcraft of Oatly on How to Crack Consumer Marketing Without a Marketing Team

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  • Опубліковано 23 лис 2024

КОМЕНТАРІ • 58

  • @myfragilelilac
    @myfragilelilac 3 роки тому +53

    I remember being a kid in the 90s. My cousin was allergic to milk. I thought his Oat milk and toffuti ice cream was kind of weird. Today as an adult Im Vegan and Oatly is like the best thing ever. Proud being swede because of this brand. 😅

    • @boyoncrack313
      @boyoncrack313 3 роки тому +2

      You gotta be proud being a Swede no matter what

    • @Andrew-hn3hh
      @Andrew-hn3hh 2 роки тому

      Oatly is bad for you

  • @joen8729
    @joen8729 4 роки тому +35

    I would work for that company out of deep conviction for their products and for the coolness of this guy! Love it!

  • @spiritualseeker9593
    @spiritualseeker9593 4 дні тому

    This is marketing genius. Like this so i come back and see this again

  • @xocnibor
    @xocnibor 4 роки тому +28

    Bold. What all us ad guys want to do, but the org usually kills the great. Huge congratulations for your success with this important brand.

  • @leannereilly
    @leannereilly 4 роки тому +14

    I already loved Oatly but now I love it even more.

  • @khanconsulting7524
    @khanconsulting7524 4 роки тому +17

    the most cool PPT I've ever seen, and what a COMPANY and what a MARKETING DEPARTMENT!!! SALUTE!!! #respect

    • @rogerthat8916
      @rogerthat8916 3 роки тому +1

      He just use 18 minutes to tell us they don't have a MARKETING DEPARTMENT 😂

  • @cke1116
    @cke1116 3 роки тому +4

    very cool company direction. if only more companies had the foresight and intestinal fortitude to think like this.

  • @rudetc
    @rudetc 2 роки тому +3

    6:05 - I too want to work at comapny like this, as a proofreader.

  • @muscari5482
    @muscari5482 4 роки тому +4

    Wish this was available in India

  • @pk-production5134
    @pk-production5134 3 роки тому +6

    That's the future we want!!! Hellyeah

  • @pedroroque8681
    @pedroroque8681 4 роки тому +12

    This needs way more views.

  • @myfoodisgrownnotborncompas362
    @myfoodisgrownnotborncompas362 Рік тому +1

    1:42 I want such cow where I can find her?

  • @shycourgette
    @shycourgette 4 роки тому +5

    By far the best brands today and the best plant based milk to date.

  • @AcerRubrum-sk8lh
    @AcerRubrum-sk8lh Рік тому

    Thank you very much for the content ❤️

  • @yukifyaz
    @yukifyaz 3 роки тому +3

    One of the coolest presentations of all time. 👏🏼

  • @CuriosityCulture
    @CuriosityCulture 4 роки тому +13

    This is gold.

  • @paulmont9094
    @paulmont9094 3 роки тому

    Guerrila Marketing is an old book i read 10 years ago

  • @mrstofu_
    @mrstofu_ 5 років тому +13

    One of my fav brands!

  • @jtwestful
    @jtwestful 2 роки тому +2

    Not milk. Oat juice. Spade is a spade.

  • @quendyrecinos2322
    @quendyrecinos2322 3 роки тому

    I just purchased one. And I love it.

  • @HappyMonkey11
    @HappyMonkey11 3 роки тому +4

    Oatly has such great advertisement. It's funny, engaging, unique and their product is genuinely great quality! 💚 That no cow song is my new shower song 😆

  • @prakharshrivastava5870
    @prakharshrivastava5870 Місяць тому

    braws killin it out there

  • @veganinvesting1111
    @veganinvesting1111 2 роки тому +2

    I love Oatly! 🥛

  • @mayaamay4615
    @mayaamay4615 Рік тому

    Nice. Good luck. Make it better for the animals and the planet

  • @julian.kollataj
    @julian.kollataj 3 роки тому +1

    Looks like Oatly is one of the coolest bands on the market...I mean brands...or do I ? 🧐

  • @marianasalles242
    @marianasalles242 3 роки тому +4

    Love this guy 😄 🔥🌱🌍👏🏻🐮

  • @elizabeths583
    @elizabeths583 2 роки тому

    Brilliant strategy 👍

  • @Stefan_Dahn
    @Stefan_Dahn 3 роки тому +2

    Investor of Oatly is Blackstone, a finacial locust.
    Nearly 90% is water, 10% oat, rest is rapeseed oil and a couple of chemicals.
    Now the water cost 2-3 € per 1000 liters from the water tap.
    Water+10% Oat, called "Oatly", costs 2.150 € per 1000 liters.
    So for finacial locust Blackstone "Oatly" is like printing money. Why they did not chose the Tesla way of financing instead of ripping off the consumer. 🤷🏻‍♂️

  • @BlueSky-kt1ps
    @BlueSky-kt1ps 3 роки тому +4

    Really interesting, I've been following them for quite awhile and always intrigued by their 'marketing'. They seem to spend a fortune on ads and outdoor advertising. I'm not a fan of them using their CEO in ads, etc.seems a bit ego-centric. How fun to have that much money (seems endless for Oatly) to build a brand.

    • @SHEQUAN
      @SHEQUAN 3 роки тому

      100% agree. Never seen a company shove their CEO in your face so much. Weirds me out

    • @TheOutgrown
      @TheOutgrown 2 роки тому

      haha ironically many of the iconic brands are very much personified by their ceos/founders - Tesla, Apple etc. prob taking a leaf out of their book!

  • @AllAboutMarketings
    @AllAboutMarketings 3 роки тому +1

    This is F#(K!%$ Genius

  • @SG-st9dl
    @SG-st9dl 3 роки тому

    The only thing about milk made for humans, is the double entendre... I always think of breast milk. 😅

  • @mikono.africa-jacken-aus-kenia

    you rock!

  • @myfoodisgrownnotborncompas362
    @myfoodisgrownnotborncompas362 Рік тому +2

    Oat milk saves lives of cows...

  • @dikkind001
    @dikkind001 3 роки тому +2

    "the good guys" from Oatly are suing small oatmilk family businesses... Quite shitty imo.

  • @SHEQUAN
    @SHEQUAN 3 роки тому +2

    Isn’t the milk that’s made for humans… breast milk?

    • @toinfinity6213
      @toinfinity6213 2 роки тому

      Dude, you will finish on their ad! They talk about you here, you don’t listen? Do you drink human milk? No your not so stop complicate things.

  • @gladstonematt
    @gladstonematt 4 роки тому +5

    Shame that they just got bought by a Monsanto of finance... ooops

  • @jzk2020
    @jzk2020 3 роки тому +1

    You're like a purple cow in a blue ocean. Noice

  • @marianasalles242
    @marianasalles242 3 роки тому +4

    Go vegan 🌱 🌍🌈☀️👍🏻🙏🏻✨

  • @anonymousperson2877
    @anonymousperson2877 3 роки тому

    oatly will supply shortage will be its down fall if they dont fix it soon

  • @Timyeahhh
    @Timyeahhh 3 роки тому

    i like oatly

  • @Kompot01
    @Kompot01 3 роки тому

    wow

  • @ralgore
    @ralgore 4 роки тому +1

    So much for thinking out of the box just to start chasing the "ERMAHGERD, CURBN FHTPRNT" trend =P

  • @Unexpectedperspectivesnow
    @Unexpectedperspectivesnow 3 роки тому +1

    "We're not from the food industry". Uhh... OK. Stop lying. 🤮

  • @olly3927
    @olly3927 3 роки тому +7

    I will gladly keep drinking my cows milk from my free range, well cared for cows on my sustainable farm and will not try to influence anybody else to do the same. Drink your oat milk by all means but stop kicking us dairy farmers in your promotions.

    • @hatchcontemporary113
      @hatchcontemporary113 3 роки тому +24

      You and you industry are responsible for a Cruel and Unhealthy Product that damages the environment. When you stop that then maybe you will be free from criticism, but to say framers 'care' is bullshit. You protect your product and profit that's it. Slaughtering something does not come under 'care'

  • @ngreat4390
    @ngreat4390 4 роки тому +3

    Leave the carbon footprint alone. I can support your brand to pluto and back but carbon footprint, you're losing it!

  • @puchiioan698
    @puchiioan698 4 роки тому

    GOD CALLS US TO THE HOLY SUPRANATURAL WAR AGAINST SATAN AGAINST SINS AGAINST THE INVISIBLE SPIRITS OF THE DEVILS WHO BEGIN WITH SATAN'S REJECTION OF ALL SINS AND THE FULFILLMENT OF HIS 10 LAWS