Product Management - What is PM and How to Start?

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  • Опубліковано 5 січ 2025

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  • @thefutur
    @thefutur  5 років тому +1

    Run your projects more efficiently and effectively with Airtable. Try it for free and save $50 in credit by signing up with this link: 👉 bit.ly/2WNUua1

  • @herrdesigner
    @herrdesigner 5 років тому +57

    Fun Fact. I met this guy some years ago in Morocco in a Coworkingspace! I thought I would never see him again. Now he is at my Screen talking about cool stuff. :)

  • @comicalfoods6625
    @comicalfoods6625 5 років тому +9

    This sounds right on point! I'm working on product managing my first comic book with a group of 4 artists. I started off with a big vision and story. Then hired a team of designers (artists) to work on concept art, layouts, all the way to finals. Communication & organization are so important during this process to avoid redoing pages. Unorthodox problem solving takes the most mental energy out of me especially when there's unexpected delays, writing blocks, financial issues, etc. Most of my time I'm going over progress, reworking layouts, prioritizing monthly goals, organizing artwork, and keeping in touch with the art team. Getting Shit done is going slow but steady and it feels amazing when the team posts up final work on the drive! Big Thanks to theFutur for sharing their processes and inspiring me do what I love to do...create stories!

  • @alexdespotovic1698
    @alexdespotovic1698 5 років тому +1

    This is such an important video for everyone involved in any kind of product development. As a product manager for medical device development in healthtech, I can say that the Futur is doing an amazing job of helping me understand the creative components of product development and the increasingly recognized role of designers not only as those who draw/illustrate, but those who can actively contribute to solving a particular need or problem regarding products. Thank you for everything that you're doing, you are providing exclusive information from a practical perspective, and keep it up!

    • @shelbysir3421
      @shelbysir3421 5 років тому +1

      Aleksa Despotovic Im going to make a video about the design/pm relationship soon if you’re interested in following along!

  • @Spiritofabrand
    @Spiritofabrand 5 років тому +4

    The length of this is perfect and the way this is cut to relay the information is super clear- really liked this presentation. thanks for sharing!

  • @elcocovelazquez
    @elcocovelazquez 5 років тому +25

    You people upload good material, faster that i can digest. ♥

    • @thefutur
      @thefutur  5 років тому +1

      You can always queue it up ;)

    • @elcocovelazquez
      @elcocovelazquez 5 років тому +1

      @@thefutur a full weekend-futur-content-marathon!!!

    • @aiguwurhuoosazae33
      @aiguwurhuoosazae33 4 роки тому

      @@elcocovelazquez HAHAHA Just created a playlist to go full marathon this weekend

  • @frankthetank9513
    @frankthetank9513 Рік тому +1

    How does product management compare to project management? Obviously one deals with products, but what are the similarities and differences?

  • @rhemabethany5329
    @rhemabethany5329 5 років тому +6

    PM represent! so happy to see this kind of content ;) keep 'em coming!

  • @BrianHaferkamp
    @BrianHaferkamp 5 років тому +1

    This is very good information. Thanks for posting it. I've shipped one app for production and I'm working on another right now that will be released at the beginning of 2020. The "ship-it" mentality is really important because you need to know quickly what people want. They often don't know what they want until they see the product and work with it. It's not just about first to market, it's about first to market with an eye to morphing the product into something users want. Being quick to the market with my first app helped me start gathering data that led to a relatively quick v2 (a rethinking of v1). The first version was for me, the second version was built with and for others. There really isn't a better way for an individual or small company to start working on pleasing users until the users have something they can give feedback on.
    The Futur, thanks again. Great content, as always.

    • @BrianHaferkamp
      @BrianHaferkamp 5 років тому

      @@MatthewEncina I initially created the app for myself and had no idea how others would respond to it or what they would want to see. I'm only one person. I created a mechanism for feedback in the app itself and several people who liked it spoke into what they would want to see changed or added. That was a big driver of v2. I didn't put the feedback look into the second version but it was very helpful in the first.

  • @zachux9343
    @zachux9343 5 років тому +5

    Love that you guys created some content around product management. PM skills are great skills to integrate into a creative practice.

    • @shelbysir3421
      @shelbysir3421 5 років тому +2

      ZachUX amen! I couldn’t agree more, and am adding to it.

  • @thefutur
    @thefutur  5 років тому +5

    What's an idea for a small product you can ship? What's a problem worth solving?

    • @maidenmilkcrate914
      @maidenmilkcrate914 5 років тому +1

      the livestream with dustin lee (the part about artworks in the public domain, re: dover publishing) triggered some latent curiosities. i turned around to my piano, music stand full of sheet music written hundreds of years ago, and had a few thoughts:
      (disclaimer im a musician and this is a long comment apologies, its late)
      “modern” (western) musical notation is 300+ years old. it is a highly utilitarian format, precise and colorless. if you abstract out far enough, it is a coordinate system denoting pitch (what note do i play?) and duration (how long do i hold it?). queue up the piano roll/midi track.
      what isn’t immediately perceptible (even for the musically literate) are features such as structure, pattern, contour, “topography” / the lay of the musical land / heinrich neuhaus’ “musical image”. when deeply seen/sounded, these features make music memorable and, dare i say it, sublime.
      traditionally it takes years (decades, lifetimes) of focused study to integrate these other aspects into play, to not mistake the trees/staves for the forest/composition, but did it always have to? this is what musical play looks like from the mind of the great classical violinist, Yehudi Menuhin: imgur.com/Gp5OCLA *facepalm*
      i think it’s worth a go. the possibility space seems to be constrained only by readability and precision (re: pitch, duration) for the performer. i have a long love affair with “die kunst der fuge” so i’ll probably start with some passages in there when i have time.
      thanks for all the learnings yall rock! much love #tenpercent

  • @_aiborie
    @_aiborie 5 років тому +1

    Aye! We use Airtable at work and it's pretty handy. Good content as usual, and those salaries, dayum. Just ship it attitude also got me mindblown! Got me thinking what have I've been doing all my life.

  • @Suzytnwl
    @Suzytnwl 4 роки тому +4

    The questions were great and the interview was really helpful in understanding the job. Thank you!

  •  5 років тому +1

    my gosh! This adds so much value to my life, can't thank this show enough

  • @Urbanchic22
    @Urbanchic22 3 роки тому +1

    This was an awesome chat. I really appreciate the info being shared and tips on how I can transition to becoming a PM.

  •  2 роки тому +1

    Thanks for this video from Chile with love 🇨🇱❤️

  • @dreamfightersbn
    @dreamfightersbn 5 років тому +2

    Thank you for sharing.
    I'm glad I found Futur. It feels like my curiosity has expanded to a new point of view.
    I'm more confident in my work thanks you to guys

    • @thefutur
      @thefutur  5 років тому

      What's currently peaking your interest?

    • @dreamfightersbn
      @dreamfightersbn 5 років тому

      @@thefutur Hey!
      well i have been moving upwards from infographics and animation, i have just started a new job as a design consultant. mostly to do with logo and posters.
      i want to explore product design now. This video helps to just start and do research, well watching your video is one of my research now.

  • @Kaabstract
    @Kaabstract 3 роки тому

    Great work guys!! I have been watching videos about PM and this one is just very nice!

  • @tumelo7477
    @tumelo7477 3 роки тому +1

    I thoroughly enjoyed watching this! Thanks a million xx

  • @AnjaliSingh-ym2rs
    @AnjaliSingh-ym2rs 4 роки тому +1

    This milkshake story is from a book, either product book or lean startup (both are great!) p.s- thank you futur for all your amazing uploads

  • @jonsnowchannel89
    @jonsnowchannel89 4 роки тому +1

    Clear understanding for product management through field experiences.

  • @LukasBazyluk1117
    @LukasBazyluk1117 5 років тому +2

    Informative conversation, thank you! I wonder how product designer and product manager roles are similar and intersect these days. Anyone else is seeing a convergence? Seeing job listings describing product design as if it were product management more and more makes me wonder...

    • @AlexRechevskiy
      @AlexRechevskiy 4 роки тому

      Lucas B it’s a good question! Product Manager is an overall architect of the product (including roadmaps, strategy, and both the user and business side), where a product designer could be a UX designer, which is someone who works on designing the end user experience aspect of the product.

  • @leoniewong2842
    @leoniewong2842 4 роки тому

    Great interview with lots of valuable insights! Thanks for making this video

  • @devashishsohani7430
    @devashishsohani7430 5 років тому +1

    Really I liked it...I was always confusing on these topic...thanks jaccarty

  • @kataplasmadesign9409
    @kataplasmadesign9409 5 років тому +1

    I have like 4 products cooking, a book, a group coaching program, a masterclass a DIY kit... and I might be missing something haha

  • @JOGOCoaching
    @JOGOCoaching 4 роки тому

    Good one. Thanks for posting this video!

  • @jaimesmith1086
    @jaimesmith1086 2 роки тому +1

    Thanks for creating this video.
    I am wondering If I can get your thoughts on this - I recently discovered product management but my impression so far is that I can be paid well (sweet sweet tech salary), don't need to code, don't need any special certifications/MBA/MS Computer Science (or any specific degrees for that matter) or specific experiences.
    Seems too good to be true. Wondering if I am missing something?

  • @mohammarvalentin9894
    @mohammarvalentin9894 3 роки тому

    Very helpful ! Thank you

  • @rukanmalas
    @rukanmalas 5 років тому +1

    as always best content

  • @karidyas00
    @karidyas00 5 років тому +1

    So wait, what's the difference between a _product_ manager, a _project_ manager, and a _producer_ ? Is it just the thing they happen to be managing, like product is for products and tech, project is government/engineering/miscellaneous and producer is for media? They seem to have very similar job descriptions of knowing a little of everything, making sure everyone is doing (and can do) their jobs efficiently and keeping an eye on the big picture timeline.

  • @ed3R77
    @ed3R77 5 років тому

    17:13 there are masters in project management/design management, which is (I believe) basically the same thing.

  • @uplicoouplicoo3348
    @uplicoouplicoo3348 5 років тому +1

    This is really inspiring

  • @deepakkumar-gv7qp
    @deepakkumar-gv7qp 4 роки тому

    well informative video about PM role

  • @8505angel
    @8505angel 5 років тому +1

    Loved the talk! I have lots of questions about this particular topic, is there anywhere I can reach out to someone that can help me sort them out? Thanks in advance! :)

    • @AlexRechevskiy
      @AlexRechevskiy 4 роки тому

      Angel Torres there are other videos out there talking about how to get into product management, depending on your background and geography, and also how to prepare for your PM interviews. Good luck!

  • @kingdomcitizenship5613
    @kingdomcitizenship5613 5 років тому

    So a PM is basically like a head coach on a football team...do PMs have the power to change things as needed or are they just executing a gamelan from higher ups?

    • @shelbysir3421
      @shelbysir3421 5 років тому

      Victor Garza this tooootally depends on where you are PMing! Gameplan coming from higher ups is a lot more common than people think!

  • @yahelswisa6919
    @yahelswisa6919 5 років тому +2

    Robin Hood for the ease and convenience. Vanguard for the bigger holding account with great index funds!

  • @timschrock
    @timschrock 5 років тому

    Could this include B2C businesses too? Eg: my daughter is sourcing clothing and reselling them and now they’re including graphic tees with her designs on them.

    • @markcontreras3572
      @markcontreras3572 5 років тому

      I think that B2C is the majority of PM projects.

  • @DarrenbyDesign
    @DarrenbyDesign 5 років тому +2

    This honestly sounds like a blurred line between a project manager and a UX designer. I'm very curious about this from an industry standpoint

    • @thefutur
      @thefutur  5 років тому +1

      It's right in the middle of it all.

    • @justthatpm
      @justthatpm 5 років тому +2

      Depending on the company leaders and teams can work to "unblur" that line but there will always be some sort of cross-collaboration as a PM where you have to work closely with other teams and if you're a super small startup you end up wearing a multitude of hats.

    • @AlexRechevskiy
      @AlexRechevskiy 4 роки тому +1

      DarrenbyDesign that’s exactly right, the intersection of technology, business and UX

  • @muhammadzubairjan6937
    @muhammadzubairjan6937 5 років тому +1

    Greetings sir , Hope you will fine and doing well
    Sir i apply in many Gaming companies such as Electronic Arts, Gameloft, Ubisoft etc i also received Call letter from them but at interview they ask me about Product Management and i failed to answer, because i have no idea about Product Management. i came to your channel and fined it helpful.
    My questions is sir " Are you referred me a good course about Product Management so that I'll go across it"
    Thank you

    • @AlexRechevskiy
      @AlexRechevskiy 4 роки тому +1

      Muhammad Zubair Jan I cover the product management topic on my channel, including how to become a PM and prepare for an interview. Hope it helps, and good luck!

  • @kelvinmah306
    @kelvinmah306 5 років тому

    Are The Futur hosts using a green screen? Does Futur have a green screen tutorial to get that quality?

    • @thefutur
      @thefutur  5 років тому +2

      No this is against a real background. We have a green screen elsewhere but don't use it often.

    • @thefutur
      @thefutur  5 років тому +1

      we do have a green screen but we don't use it for these types of shows.

  • @LUCAS-go7jl
    @LUCAS-go7jl 5 років тому +4

    Thunder - thunder - thundercats - hoooooooo!

  • @sonyabadass
    @sonyabadass 5 років тому +2

    is it the same as Product Designer?
    What do you think?

    • @sonyabadass
      @sonyabadass 5 років тому +1

      @@MatthewEncina can we as Product Designer become Product Manager?
      are our experiences and insights as Product Designer matter to becomes PM

    • @DarrenbyDesign
      @DarrenbyDesign 5 років тому +1

      It seems very similar to me too but the only difference I can see is that the PM doesn't normally construct the strategy elements. (i.e. Information Architecture, personas, User Testing, Storyboardings, wireframing, Mockups, etc). This guy seems to be blurring the line even more

    • @sonyabadass
      @sonyabadass 5 років тому

      @@MatthewEncina thanks man....😬

    • @juliajakubczak3619
      @juliajakubczak3619 5 років тому +3

      I think that Product Designer focuses on the design of the product whereas PM works more with stakeholders, different teams across the whole process of a product development.

    • @justthatpm
      @justthatpm 5 років тому +2

      @@juliajakubczak3619 Yup, exactly!

  • @Loudtechie
    @Loudtechie 4 роки тому

    wow 👏

  • @SleptOn
    @SleptOn 5 років тому

    Can someone recommend a Source to get my pm resume reviewed

    • @shelbysir3421
      @shelbysir3421 5 років тому

      SleptOn Reddit is awesome for stuff like this! Or a mentor in the industry!

    • @AlexRechevskiy
      @AlexRechevskiy 4 роки тому +1

      SleptOn Google PM here; happy to take a look! :)

  • @justwaeez
    @justwaeez 5 років тому +1

    Let's see what is it.

  • @daliaelsayed18
    @daliaelsayed18 Рік тому

    followed

  • @Edx7yz
    @Edx7yz 4 роки тому +1

    can someone become a product manager doing the business management education route?

    • @AlexRechevskiy
      @AlexRechevskiy 4 роки тому

      k h yes, you can! A lot of the top tech companies have an MBA route available for candidates to get into Product Management!

  • @zabglz
    @zabglz 5 років тому

    really been digging the sexy voice of Matthew narrating and explaining what's going on,, great touch futur

    • @zabglz
      @zabglz 5 років тому

      @@MatthewEncina heyyyy 🙌🙌 I'll take that if I was you... but for design. keep up the good work guys.

  • @mountainman6172
    @mountainman6172 5 років тому

    Marketers market
    Sales sell
    Engineers engineer
    Product Management? I am still clueless.
    I have been reading and listening about Tech & Startups for the past decade. Every position in startup is quite transparent, but not product management. Every single product manager I have listened to come across very ambiguous and incoherent as to what they actually do. I have reached the conclusion that it's either very broad, non essential position or every product manager cannot articulate their job role. Nevertheless, it seems like the most disposable job role in an organisation.