How did KIA win Indian customer? | Case Study | Branding Lessons | Study Material

Kia entered the market in a difficult situation. At the time when General Motors, Ford, and other international players were struggling - Kia entered the market and captured it.
In this video, I discussed - How Kia succeeded in their market entry strategy.
Here are a few articles that can help you understand brand positioning & design one:
1) www.thebrandingjournal.com/20...
2) blog.hubspot.com/sales/brand-...
*****
If you are interested in improving your structured thinking skills:
bluechapter.com/consulting-ex...
Please share the video & like it if you find the information helpful - so that youtube gods also show some love:)
Thank you for all the love & support so far. Means a lot!
If you haven't already subscribed to this YT channel - please do through this link:)
/ pavansathiraju
Join me on Twitter:
/ pavansathiraju
You can join me on my Instagram handle here -
/ pavan.sathiraju
You can join me on my LinkedIn feed here -
/ pavan-sathiraju

[@user-lk4bd7qn8b]

Content is king & you're proving it! Analysis by you is top-notch!

[@siddhayan123]

Really appreciate your content sir. Thanks a lot for the deep dives. ❤️

[@ruchikag100]

Thank you for your hard work, very useful videos delivered with sincerity

[@shwetakapoor8107]

Very informative. Please post more of such case studies..

[@gangulyshampa]

cracked the moat

[@dyfferin]

Also another major factor is their dealer network. They targetted all GM and Ford dealers who were just closed down but had good working capital. They scaled up their dealer presence with unique stylish CI norms and delaer trained manpower.

[@shreeram2131]

Excellent one. Thank you

[@navdeep_advitiya]

Kia's design and tech also helped penetrate. The indirect factors that has boosted SUVs and compact SUVs demand is the demographics and rising standrads of the middle class. The after sales is a positive factor in helping KIA make a brand for itself in teh Indian market. Turbo engine with 3 cylinders and DCT technology are key features in Sonet

[@ashishjha9263]

Do you remember Renault Duster and where it is now? Also Middle class is rising but getting loans easily and to fulfill a dream to have suv is biggest factor in rise of Kia in india

[@abhinavtiwari4238]

I have to correct you here being a owner of GM and Ford here. In terms of mileage both stands out fords tdci diesel has been a best diesel engine out there . Kia got an advantage just because of design , existing presence of hyundai and some gimmicky features such as ventilated seat .

[@preranpjm1]

Fuel efficiency comes from the light weight body. Atrocious to see the car split into two, during a road accident...

[@tanvipardeshi8647]

Good video!

[@cherianstephen8560]

Nice case study

[@ahmedkarim3281]

Appreciate your effort and generosity in sharing. However this video is more about the product platform and less about branding

[@rishiraj744]

That’s great Pavan …please make such more videos .

[@PavanSathiraju]

Few more coming out this week:)

[@Nikhil_Dhand]

Very Nice 🎉

[@nipunrockster]

Appreciate the information @pavansathiraju. But maybe double check if Hyundai is a parent company or a major shareholder in Kia.

[@ajaygupta-yi2zy]

Very nicely put up

[@PavanSathiraju]

Thank you Ajay!

[@vedkhanolkar6163]

Great case study 👍

[@PavanSathiraju]

Thank you Ved!

[@sahajjitsingh5480]

👍

[@vishnusuresh3745]

How are they cutting their costs with all these features?

[@karthip23]

Clarity = Pavan

[@Tingtong-gg5oe]

Kia Hyundai group best ❤

[@ADabtU]

lots of bells and whistles

[@sumiswt6]

Kia and creta are of same segment, why kia was more successful

[@realitynumber1]

Kia is a company brand name where creta is one of the models of Hyundai.

[@AakritiAgarwal25]

Found your links on LinkedIn. Love this kind of content! Looking forward to seeing more.

[@PavanSathiraju]

Thank you!