How KIA is Destroying Indian Car Makers .? |
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- Опубліковано 17 вер 2023
- The Indian Car market is very tough to crack and because of that Ford and General Motors left the country once they understood that they couldn’t make money in the Indian market. Despite all this, there is one brand that entered the Indian Automobile market and within a few years became the top 5 car manufacturer of India and that brand is KIA.
How this South Korean company is making their space so easily where other world-famous and successful brands failed miserably. This is the complete case study of KIA where you will understand how KIA has been planning their move since 2017, what strategies KIA is using to understand Indian consumers, and the MOST UNIQUE HOW GODFATHER STRATEGY helped them.
there are so many business lessons you can learn from KIA’s case study which will be very important for the new startup founders.
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Kia understood typical Bharatiya mentality of, 'Praan Jaave Par Shaan Na Jaave'. Ready to compromise on safety but not on features.
Bilkul sahi
👌🏼
Tru, people dont understand at all... Car is not a gadget...
Yes you are correct
That's why I am planning my 2nd car.. the car is Mahindra Bolero Neo N10 diesel. Best in my budget. Mahindra is planning to launch Bolero Neo 9 seater in March and I am waiting for that.
Short and Simple,Kia is sister concern of Hyundai ,so it had good market data ,and Creta was a hit when Kia entered and they launched a similar car
yes this fellow is a half knowledge fellow.
This person may be funded by kia
thanks, I wish I read this before wasting my time on this video. This is all it is to know.
Seltos is rebadged Version of Creta
True Kia is Hyundai with different logo and it's sale has mainly reduced sale of Hyundai only
Biggest advantage initially of kia was that it shares most of its critical parts with hyundai
Kyuki wo Hyundai ka subbrand h.
Main reason ....Kia cars are known for their reliability
Kia sell cars in 2022 :- 2,54,556 units
Tata sell cars in 2022 :- 5,26,798 units
Maruti suzuki sell cars in 2022 :- 1.5 million above
Kia ki sirf ek hi gaadi ki baat ho Rahi hai 😊
@@rohanvajaratkar4713maruti ko koi bhi company beat nhi kar sakti😂😂
@@Sigma.com07 Tumhari baat sahi hai lekin Maruti ki total gadiya hain 1.5 million ke upar sell Hui usme bhi Swift , dezire , Baleno , vitara brezza, celerio etc aate hai lekin .
Kia ki sirf ek hi gaadi thi.... Kia Seltos...
@@rohanvajaratkar4713 abe kia ki seltos + sonet + carens ko mila ke total 2,54,556 sell hui h 2022 me. dhakkan
@@ind33d71 okay 👍
They understand the Indian market better than the home grown brand , cars look better feature loaded
Build and ride quality are not upto par with Homegrown brands. Maruti Nexa, Tata and Mahindra do that better.
Kia's Customer Service satisfaction is top notch. I own a Kia and I know how good they treat their customers. On top of that, their car designs are so modern looking and the features they provide is more than anyone in the market. the cost to value ratio is really good.
what about NCAP safety rating bro finally "ZERO", what is the use of Customer Service satisfaction
@@gururaj1193tum jese logo Kashi Samaja nahi paoge
You mean Latin NCAP? Where barely any cars get 3 stars yes? We only care about EU and NA NCAP, where Kia excels!
Bhai kitna deti hai?
@@moktafizaman9077 yes like Scorpio getting Laddu stars
The main reason behind Kia being successful is that their car models look awesome. All good looking car models are always accepted by the public (e.g. Chevy Cruz). And Kia was already "indirectly" present in Indian market since a long time through Hyundai. Even Hyundai's blockbuster Santro is originally a Kia car. It was sold in South Korea as Kia Visto!! Kia is not a new comer in Indian market as shown in this video and it certainly did not "suddenly" capture a sizable market share!
It may lose its market share by a little in future beacuse of its safety issues. Even though kia seltos and sonet are their most popular selling cars but still they lack in build quality. Kia seltos scored 3 stars in gncap just by a margin, which a car like Maruti Ertiga scored a little more than that of Seltos.
India me build quality zyada mayne nahi rakhti ye sab amiro ke chochle hai
nahi to aaj Wagon R, alto jaisi gaadiya banani band ho jaati😂😂😂
Matter karti hai babu ... ab sabko iss range me 5start gaadi chahiye
@@sundersafar8736 Two wheeler chalane main bhee log helmet prefer nahi karte hai. 😂😂😂
Muje kia caren itni pasand h kya batau … pese jama kar raha hun uske lie…… i wish tab tak TATA us range me bana de 7seater bcuz unki saftey ajakal mast h….. safari ki price nai parvadegi
India me log milage aur price dekhate hai
You Miss out one thing . Kia look is amazing. No one will believe it's a Korean car. The outside look is very good . Anything good from outside and inside sells .
only seltos looks good and other cars like sonet looks pathetic
Only TATA And Mahindra is Best. Bharat ki company is Best ❤
Except tatas engine (i am a tata employee)
@@ManishG1410my father is tata motors employee he likes mahindra😂😂
@@marshallchristopher1304 it's very rare for tata employees to like there own company ngl 😂
Really😂, dont drive toyota and nissan😂😂
सबसे अच्छी कार टोयोटा और होंडा की होती है। 😂😂
They had experience of Hyundai is major factor.
Not mentioned 😅😅
9:49 its mentioned here. Maybe if you watch properly.
😅😅😅😅😅😅
When people can forget NoKia, then what is Kia. ? Nothing stands eternal... especially consumer taste buds changes frequently. 😊
Tata ka toh bye bye ho gaya 😂😂
I own Kia as well, apart from all the reasons you explained , driving this car is very comfortable. That is the key.
I think all of this can change if Tata manufactures a good petrol engine like the one they showcased, a TGDi engine with good power figures and smoothness.
Test Ride new Tata Cars. 2024 ones.
Kia and Hyundai Motor Group operate independently, but Hyundai is the parent company of Kia Motors.
Tumko koun bola?
@@tonyantonio8956 the whole world knows... The parent company is Hyundai.... Maybe you are late
@@jennisonkoshy3151 I’m 9 years old, I think I’m not too late, how old r u ?
@@tonyantonio8956are you dumb?
@@tonyantonio8956go and search on google
Ek baat ko kitni baar bolega bhai repeat mode on kia hua h kya?
Simple SI bat hai... Hyundai owns kia.....sab sab statergy Hyundai ka hi hai....not only Hyundai own shares in kia... Even inside parts of car also same...😂😂😂
like VW and skoda
Once Bharat NCAP is put in place the market share of Kia, Hyundai and Maruti will be affected to some extent, sales may go down when it will be mandatory to display the NCAP rating for every vehicle.
Bas loha hi sab ni hota ek automobile ke liye uska engine sbse important hota hai
Kia an Hyundai is taking advantage of free trade agreement.u can listen to piyush goal..
Tractor sahi hain phir ....
@@user-vt3go5rv6zHyundai-Kia aren't the best in engines either! Japanese and Germans make much better engines. Koreans are nothing but flashy feature rich tin cans with average engines.
@@user-vt3go5rv6zbachha hai phir tu 😂
Kisi bhi company ko India me ane se pehle maruti suzuki se tuition lena chahiye😂
It is amazing that a low quality car maker like Kia is doing so well in India. It is a badly made car with severe problems that is unversally shunned in Canada and US. It is even declared a luxury car in india no less.
Public Transport is best...
I own KIA SONET GTX+ 1.5 Diesel , I can Say Kia Offers Premium Features Like Ventilated Seats , Sunroof and Good Looks , The Maintenance Is Too Low , Services Are Great , Build Quality Is Descent , No One Can Match Looks (of top model) , Sound System Is Great And Mileage On Highway Is 20-22 , Overall 4.5/5 Car
In safety also?😂😂
@@neerajsharma-jl7cdstrong plastic known as fiber for Kia cars rather than metal most people buy Kia for sunroof,infortenment system, really good looking designs honestly 😅😅 but Koreans attitude towards Indians really sucks I would rather buy nexon than seltos 😊😊😊
except that it breaks into 2 pieces when hit by a cycle 😁 - Indians havent started to learn about cars yet
@@neerajsharma-jl7cd boss of safety is the only criteria, then all Maruti model should have been banned in india
@@amiindra they should.
KIA ki cars ko jab koi naya banda dekhta hai, Car kahi se bhi mid range ka nahi lagta, ek premium touch aur looks toh hoti hi hai, uspar Hyundai ka refined and reliable engine with good speed and milage ispe chaar chand laga deti hai.
मैं 2024 तक एक कार लेने का प्लान कर रहा हूं लेकिन जो भी हो हमारी नजर में केवल दो ही ब्रांड है - टाटा और महिंद्रा।😍😍😍
बरोबर आहे भाऊ भारतातल्या कंपनीला जास्त महत्त्व आपल्याला दिले पाहिजे कंपन्या होत्या ज्यांनी कोरोना मध्ये आपल्या भारतीय भारतीय जनतेला साथ दिली आहे❤❤❤❤❤❤❤❤❤❤❤❤❤❤🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉
Yes make india, from india
Volkswagen ki test drive lo sir ik baar virtus or Taigun ki
In early 2020 I wanted to buy Kia seltos but dropped the idea and bought CRETA because nearest service centre for Kia was about 250-300 km far away
And no body want to drive his car for so far only for regular services
Best' decision
TATA will rule Indian automobiles market in future
They don't have great engine like maruti also after sales and service
@@kshitijsolanki3295 Maruti don't have own engine they are depend on fiat engine they are just assemble vehicle. Where Tata have own Revotron, Revotorq and kryotech diesel engine which is more refined now, and sales figures of Nexon proven that they improved after sales service
Ya will ve greatful once they stop producing 3 cylinder engines… after 5 years thise cars will become khataras … this the real problem with TATA ENGINES
Tata bhangar hai
@@Channel-bj9jh and you what happened to the cars quality after 5 years and 1 lakhs km
We need to understand that using Indian brands willl sky rocket our economy ❤
You need to learn consumer behaviour.
Kia success reason is stylish design, affordable price and loaded feature 😊
car is not a gadget
Kia is subsidiary of Hyundai... together they are doing great
जिंदगी में "सफलता" कभी भी पक्की नहीं होती और "असफलता" कभी भी अंत नहीं होती इसलिए आप अपनी "कोशिश" तब तक जारी रखें जब तक आपकी जीत एक "इतिहास" ना बन जाए,,👍👍👍👍
Kya baat hai ❤❤❤waah🎉🎉🎉🎉
Main apka comment har jagah dekhata hu best of luck
मैंने 2021 में 10वीं पास करके ड्रॉपआउट ले लिया और सोचा था कि क्रिकेटर बनूंगा लेकिन पारिवारिक स्थिति के कारण करण में आगे नहीं बढ़ पा रहा हूं और मेरा ड्रॉपआउट हुआ 3 साल हो गए हैं एक दो साल हो गए अब मैं क्या करूं मैं कुछ कम ढूंढ रहा हूं अभी मैं काम पर जाने वाला हूं मुझे कुछ समझ में नहीं आ रहा है परिवार से भी कोई समर्थन नहीं है पैसे का निम्न वर्ग से आता हूं मुझे क्रिकेटर के अलावा और कुछ भी नहीं बनना है कुछ भी नहीं करना है क्रिकेट ही मेरा गोल है टीम इंडिया जर्सी मेरा लक्ष्य।🏏❤️. 🙏 परिवार की खराब स्थिति के कारण करण आगे नहीं बढ़ पा रहा हूं मैंने सोचा था कि स्कूल छोड़ के क्रिकेटर बन जाऊंगा लेकिन बुरा मुझे पता चला कि परिवार का समर्थन नहीं मिल रहा है और बहुत कुछ दिख रहा है अभी मैं काम ढूंढ रहा हूं मैं मुझे कुछ पैसे कमाने के लिए अभी काम करना पड़ेगा लेकिन मुझे अभी जीवन में कुछ समझ में नहीं आ रहा सब धुंधला धुंधला दिख रहा है 😣😓😖😣😞 Mangesh Sir 🙏मुझे क्या करना चाहिए मदद करो प्लीज कभी-कभी आत्महत्या के विचार आते हैं कंट्रोल कर लेता हूं खुद को 😣😖😖😣😞🥺
Hlo mam aap Lucknow se ho
Didi focut ka zyaan nahi dijiye mujhe tata and Mahindra par jayada wisvaas theek hai
Well done KIA 💐
Bahot accha KIA !
Well done 😀👍
Nothing will destroy indian manufacturing market, kia will make some riot , but after few more years kia will rest in peace as like many companies were came and go. No one can touch tata n mahindra. Now its indian time to come and rule the world ❤❤❤
Bhai me Manta hu pr tata sir ko feedback bhi do ki tata car me kya vulnerability hai
Luli katwale be
Hyundai is existing
@@crisvamc83 not an Indian brand bro...
Tata car looks sh!t
Mahindra only has scorpion N and thar
I also like kia motors for it's good looking designs and features
What about safety?
@@RahulKumar0901 as far as I concern about the safety, it has got 3 star rating,that's all I know about kia seltos
NEXT- INDIAN EDUCATION SYSTEM 😢🥺
I want Mazda 3 in India. Beautiful, reliable, and solidly built.
Won’t succeed in India bro. Maybe CX-5
Why not Isuzu?
Kia studied the failed story of general motors
Smart kia
In-debt Market Research & Analysis Is Very Important ......... Awesome Video
Thank you so much for educating us
Please make videos on business carrier at the age of 20
Awesome case Study 👍
It’s all about how you treat potential customers visiting showroom. My experience with maruti Nexa was pretty bad, sales people with casual attitude, no follow ups, responding to queries you have to wait as if they suggests this is what it is, take it or leave it. I was confused between buying fronx or vitara. Visited kia showroom n endup buying seltos. In short as far as customer service is concerned Maruti has to do lot of induction to their folks.
This video looks like an advertising video of kia, not a motivation video.
😂😂😂 itna bhi sach nahi bolnaa tha
I think one more critical factor was that they were able to manufacture and deliver vehicles quickly. Even despite the rising demand year after year, Kia was able to keep up with it and rapidly manufacture their vehicles in large numbers. When most compact SUVs of today are mainly similar in features etc., the customers will gravitate towards the companies that deliver quickly.
May I come In? The Muffia of Indian Automobiles - MAHINDRA 😈
Very good presentation & points.
Congratulations 😊
What is about Citroën cars?Can you explain?
let see in BHARAT NCAP what kia will do about its car into 2 parts!
Proud to be Mahindra Owner ❤❤
Good Research... I am kia owner and I am Happy customer of Kia... All other company need to learn this strategy.... Specially "S"
Well done Kia 👍
Hope Indian car manufactures learn from it and improve.
Yeah❤️🔥
Hope Kia learns from Indian car manufacturers. Search Kia Boyzzz
Pehle jaisa motivational story koun koun chata hain😢❤
Yeh motivate karta hai 😂😂
Maruti Suzuki took Indian customers for granted they offered no premium features for their cars until Kia came to India.
Editing software used?
you missed the most important point... KIA had cracked the supply chain... during covid, the automobile industry was facing a very heavy shortage of chips... Somehow, KIA had anticipated that and they were very well stocked in terms of chips... I know many people who wanted to buy Mahindra or other SUVs but there was an 18-20 month waiting period for delivery due to the chip shortage... KIA was available readily. So they decided to buy Seltos..
Proud Kia Owner 👏❤❤
0:40 Renault Duster 2020 me kab sell hui.. vo to kab ki discontinue nhi ho gyi thi ??
Ncap mandatory in india.. Highest roadway accidents happens in India
Thing is we have a agreement with korea with Bharat, free trade kind of that so that the Korea cars comes out on Bhartiya road less cheaper than other brands thts the main reason
Tata and Mahindra 🔥
Mahindra hamare ilake me dikh hi nhi rahi
Good to hear about KIA. Just bought the Seltos IMT
Respect for TATA ❤
Simple answer is Kia followed maruti strategy to ignore NCAP and succeeded 😌
I purchase Kia recently and that's not just go and buy ...I checked more than 12 vehicles and in all segments Kia felt on pole position...Kia definitely grow in India and you will see more cars with Kia branding ... affordable car with good features ❤❤❤
One more special feature of breaking in two during accident.😂😂😂😂
Koreans doesnt like Indians , then why we should support them for their cars. They dont allow Indians in their restaurants also
Check Kia Boyzzz
Seltos Doors are Too flimsy . I own 2023 facelift seltos. everything is great except build. I am disappointed in 1 month i a Dent on door without any impact that i know i had it.
Bhai kya superbly explain kiya aapne marketing strategy Kia ki. Hats off to you 😉👍👌
Kia Indian Market me sabkuch Saste me nhi diya he, Aaj ke date me agar dusre companies Features and Safety de rhe hein toh wo bhi sirf Tata aur Mahindra Company ke wajah se, warna Build Quality aur Features like ADAS ye sab above 30Lakhs ke Cars me available hoti thi but Indian Companies ne ye sab below 30Lakhs pe leke aaye..
So Proud for Indian Manufacturing Companies..
2:12 this was time of real SUV's Exists in India.
In current time there are cars like punch, s presso, ignis, exter, fwd Harrier consider the. As SUV's 😂😂😂😂
Problem with kia is low mileage..main issue for 80 km & above daily commuters..for which hybrid are the best..
Problem is build quality
Does KIA shows tyre pressure in dash board.
If you dont know that "Bose sound systems" are one of the best sounds systems in the world. One of its homethetre system costed Rs. 350000 in 2017 for 5x 10inch speakers. But when you play movies on it, unimaginable experience of sound. Kia got it.
Kia is successful everywhere in world because they are quality concious, serious about all producrs n hard working..i had seen a Kia small car in Dubai 12 yrs back it was too good quality... so quality fit finish is the focus while same remains in supply chain, after salea service n putting it to gather
False. Entirely false. U cant drive korean cars for so long.But u can drive mahindra. So kin and hyundai both have quality issue. Reality is they are providing more electronics than others
they are more relaible than tata and mahindra cars they are just build strong not relaible at all
@@jackma2902
Thank you for informative instructions. Next I wonder how sukuki-maruti was borned. I want explanation about this and what Indian brands like Tata and Mahindra draw pictures of future cars
It was nice to meet you. 🇮🇳🤝🇰🇷 😄😁
India loves desi loha...❤TATA
Kia seltos and sonet crash test que nehi karate hai? Safety rate kya hai KIA ka?
Tata and Mahindra will give tough competition to all other brands
Only TATA AND MAHINDRA ❤
A well researched well done v-log.
Why didn't you explain about the passenger safety ?
Kia India me sirf aur sirf arun panvar ke bajese devlope hua he.
Sach😂vole ho jabse kia lunch hua tabse seltos ka review deraha hai
Hyundai & Kia provide features but there body shell is weak If you have checked A Seltos got split into 2.
Safety ke alawa bhi kuch factors hote hain 😊
As a Skoda Octavia owner no car in the market is impressive to me.
That's true I can say as Iam a Rapid Owner of 2 rapids , never think out of VW or Skoda - baki sb bear
simply charges u 1lakh for a cable worth rs 100😮
I still own VW Vento 2013 model ...... .... .. the best in the segment
Video editing on point ☝🏼
Don't worry bro tata curvv is coming
I love❤ willpower 🌟
In korea 90 percent car market dominant by korean brand but In India only 20 percent car market dominant by Indian brand.
Hyundia unka boss h .. they knew Indian market very well.
I am a kia Employee , Excellent KIA❤❤
Bro Speaks "Bharat" 🗿❤ Mera Desh badal Raha hai, aage badh Raha hai. God bless you brother
I love Kia it's after sales service is great 😁
बरोबर आहे भाऊ भारतातल्या कंपनीला जास्त महत्त्व आपल्याला दिले पाहिजे कंपन्या होत्या ज्यांनी कोरोना मध्ये आपल्या भारतीय भारतीय जनतेला साथ दिली आहे❤❤❤❤❤❤❤❤❤❤❤❤❤❤🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉
Ek din mera bhi comments viral hoga😅
Comment pe zyaada like milne se bhi paise Milte Hain Kya
@@sundersafar8736 bilkul nahi bhaiii bss top number pr comment hoti he to Khushi milti he
इंडिया से ज्यादा भारत नाम सुनकर सच में ❤ को सुकून मिलता हैं 🇮🇳🇮🇳🇮🇳
We need to allow premium used super cars to import in India. Our roads will be full of those cars and also it will bring fully new business model in auto segment. Why we have only limited choice at middle or upper middle segment ? The current indian auto makers are worried on this fact if Govt makes ZERO import duties on used Cars. 🥳
Mitlesh motors will rule world automobiles market in 2043||Abtogo
INDIA sounds International than Bhart.....(Bhart for specific people)...as such it doesn't make much differance....Quality at Affordable prices for longer period with backbone of efficent service network is more important than sounding India or Bhart.,
The same Thing Happened In Electronics with the entry of LG & Samsung......initially offering the indian custmers with more features & aggresive pricing killing the local brands...& now after 10 years selling at premium prices ..looting Indian customers.
Most people who buy Hyundai or Kia cars don't know that Korean citizens don't even entertain products from other countries, while here in india most people are like I.N.D.I.Ans.
Whatever car brand comes, there will always have a room for suzuki in india...
All auto manufacturers in India took Indian customers for granted. Indian were given poor choices which changed when Kia entered India
Maruti is to be blamed for this 💩
No one can beat TATA
Achha which car do you own ?
Lol tata fanboys
European cars can beat tata
Mahindra the Best SUV maker Brand❤
I respect you for IDENTIFYING OUR COUNTRY AS BHARAT.
Even though I'm working in Kia I don't know this much about company...