Understanding consumer behaviour, from the inside out

Hilke Plassmann, INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD, joins us to discuss how recent advancements in her field afford unprecedented insights into consumer choice.

[@Jazmyn_Music]

Can I just say it was so awesome to come across a video with a female professional who was pregnant still be welcomed as a guest and a leader in her field. So incredible to see ❤️

[@SrubyS]

Yes!! Exactly what I was thinking

[@masoumehmoradi3220]

I was very grateful to watch this video and receive information

[@atrocious6139]

@@fc2790 lol bro ur capping

[@pintobeangaming1620]

Amazing ! It’s already difficult being a mother

[@ayamedhat]

Exactly my thought

[@felipebohorquezalvarez596]

Title is misleading, I didn’t understand anything about consumer behaviour, but I now I understand what her career is about and how it helps corporations. The questions asked to her only let her to talk about her job not her work, nor the concepts and how they become aplicable. Even within the same 5 minutes, another set of questions would have take better advantage of the opportunity of having such brilliant and knowledgeable scientists right there ready to share her life’s lessons with us.

[@akeemjames2409]

Neurobiology isn't simply some science course at your local university taught by professors with research experience. It's also a field that marketers enable in order to optimize their understanding of human behavior in a consumer perspective.

[@user-ob7sh7gc4b]

Very interesting interview, watched in one breath. She told me a lot of interesting things.

[@wyldeboiy7151]

Mindfullness... being aware of your focus and where you focus

[@khangembamkumar7274]

Thanks 👍

[@yulia7396]

Thank you à very passionate subject

[@nycto16]

yes... Marketing overall is so interesting but specifically the neuroscience/consumer behavior side is too much interesting!

[@nycto16]

Its my goal and dream to study PhD in Decision Neuroscience or Consumer Behavior! I'm currently an undergrad student of Business Administration with major in Marketing.

[@CastleHassall]

Why are you not studying some neuroscience or psychology type degree course if that's your dream???

[@nycto16]

@@CastleHassall Consumer Behaviour is a marketing topic, in terms of understanding consumer psychology, you have to understand business and marketing first! Secondly, marketing is the real-world application of consumer psychology otherwise studying just "neuroscience or psychology" would be useless in terms of application, it will be only beneficial for academia.

[@nycto16]

@@CastleHassall plus marketing curriculum is full of psych classes.

[@Matthew8473]

The invaluable insights in this content are transformative. A book I read with like themes reshaped my perspective. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

[@China-bizvalueinstories]

Don't need any neuroscience to tell you that price tags affect people's perception and preference of wine's taste. Very often we are confused if consumer behavior researchers are helping practices first, or they are trying to fake its importance before practitioners just to get funding for more foundational science discovery. All that you need to understand consumers are big data-based relationships plus focused observations of their experiential journeys.

[@CastleHassall]

I'm pretty sure that wine experiment was originally conducted by other people

[@user-dh7zi5tu2p]

perfect

[@Moonlight-ed2ww]

Wow...

[@annyeonghaseyoyeoreobun]

Anyone could pls tell me what he said at 0:17 and 1:22
Many thanks😥

[@khanhtoannguyen9554]

Are you doing the listening portfolio project ??? :))) I guess you are a CNNer :)))

[@felipebohorquezalvarez596]

Its at the vanguard of her field

[@iqrafatima6416]

0:17 .... is here with us to discuss the latest developments, the vanguard, of her field.
1:22 ... So, marketing cues such as a price tag, which is it their effect mainly on the unconscious level?
I tried listening it more than 3 times. Hope that helps.

[@masoumehmoradi3220]

So perfect

[@LostMonk679]

2:55 insta can create marketplace

[@shivay57]

0:36

[@knd_records]

So perfec

[@gaminguinea7655]

Hi remy

[@invisiblewings12]

Frozen boiled cooked baked of anything is deathly for body. Its called Slow death.
Eat everything fresh and in its original form as mature has given it. You will feel amazing

[@jaro551]

You are simply wrong. Cooking meat is better in every aspect compared to raw meat.

[@invisiblewings12]

Who is talking about Raw meat? meat is not human food only fruit and vegetables are.

[@jaro551]

@@invisiblewings12 Are you trying to tell me humans did not eat meat for example 5000 years ago?

[@invisiblewings12]

Im not saying they didn’t i just say its not their food.

[@jaro551]

@@invisiblewings12 Are you a vegan or something, because humans are carnivores. Idk what you mean by "their", but WE humans eat everything.

[@prioriconsultoria6076]

You COULD have done it a bit more boring. Glad you didn't, tho'

[@hoffer-ge3lr]

i can not understand your English sorry