CHANEL Then vs Now: Why Has Chanel Changed? | A Guide to Karl Lagerfeld's & Virginie Viard's Chanel
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- Опубліковано 24 бер 2022
- In this video, I'll be covering the work of designers Karl Lagerfeld and Virginie Viard for Chanel- one of the most significant and prominent fashion houses in the industry. With the shift in Chanel's imagery execution, I'll be breaking down the creative approaches of both designers, their visions, and aesthetics for a better understanding of how the designers have contributed to the house within each era. Along with this, I'll also be defining the elements that give the house it's passion, romance, sophistication, and feminine elegance that has made the brand synonymous with high fashion under both designers within their creative visions as they carry on the Chanel legacy.
#CHANEL
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MUSIC:
Here She Comes - Alexey Anisimov
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Spring 2022 just seemed like a collaboration with Forever 21. It seemed hastily thrown together with as many references to youth and trendiness as could be crammed in to every look. The antithesis of timeless - it was like every look was just on the cusp of going out of style right as the models were walking down the runway.
The same thing with collection in Monte Carlo
I feel like Virginie's Chanel has fallen to the same hole as Louis Vuitton, Gucci and others, their looks are becoming even more cheap looking and they just keep catering to influencers. This is not even a matter of wanting them to remain exclusive to celebrities (hell to the no) and being against these brands trying to appeal to a broader demographic, but we all know that this is obviously not their intention; Chanel has increased their bag prices FOUR times in the middle of a pandemic, just for the sake of trying to be more "exclusive" and attempting to reach Hermes's status. Maybe I am just frustrated since Chanel is still the luxury brand I look up for the most, and I still love their chic, tweed adhering aesthetic, but the looks and the brand itself just keep disappointing year after year since Karl's gone.
Yet their bags are going high like Hermes and cheap quality so sad..
Can you make one for Vivienne Westwood?? It has such interesting history and aesthetic
That would be great!
shocked that she died before 2023😔
I love Viv and she's been a great investment!!
Virginie’s Chanel looks like forever 21 lol. I prefer Karl’s better. I feel like Virginie’s doesn’t look updated for this current generation like how Karl was able to do for generation x in the nineties. Her’s looks lazy and cheap instead of high fashion. The runway show where she attempted to try to bring back the nineties feel with the paparazzi was just tragic!
And the price hikes over the last few years so that the brand can’t be made accessible anymore is just plain scumbag
Ya I preferred Lagerfeld's chanel too. Recently, I stopped shoppi ng at Chanel- or at least not as much as before, because for some reason, the price went up yet the desgins are becoming less classic and rather trendy. Oh, and the people who shop it bastardized it too -no offense, but you know it's time to stop something when these instagram girls and new money foreigners hop on it 🤡
In my opinion, she doesn't have a feel for mixing colours, siluets, textures that Karl had. He had a very unique ability mixing many details without overdoing it. His creations were harmonious, eye pleasing, beautiful.
Exactly. Virginia will kill this brand 🥺 she has no talent. She is just a copy-cat. So sad and so tragic.
@@jolayolka9323 yass. Karl was a magician 🎩 🧙♂️ chanel is done for unless they find someone like him. But then, for some yrs, chanel will still have its followers.
I love how good you are at expressing your opinion clearly yet poetically. Very well researched video, thank you for sharing!
For the next analysis you should do Dontella vs Gianni take on Versace
Chanel must be saved, i hope a good designer with an elegant and cool vision come to the rescue soon.
What style analysis shall they do next:
Bohemian style
The 90s or millennium fashion
Material (rich) girl style
Millennials or Gen z styles
Another Historical style
New money style
Isn't rich girl and new money style similar?
@@glassworld9279 let me think...
Might be...
Or
Not.
I love how you talked about these two designers by juxtaposing them instead of comparing them. Karl is a legend, a genius, so there's really no point in comparing anyone to him. Great job again!
I see she was the executer but the idea of everything and the artist was Lagerfeld. I saw him as highly creative, classy but sort of cold person. I see significant change in collection since he left. I admired Lagerfeld long years, because his work was minimalistic and certain way same time sophisticated. Because Gabriel Chanel was same tall as me and the Chanel dresses had respected her legacy and the need of petite ladies from the site of cut. Unfortunately Chanel is not addressing me these days.
They’re addressing the gen z tik tok dancers and using Jennie from blackpink like a walking Chanel but it looks really childish now no longer classic :(
@@breadandbutter5512 I think they shifted to focus on Asia market when Lagerfeld was in charge already, what you mentioned goes probably in hand with that? But I dont know, I could see fashion shows after KL have been more confusing to me, but I am fine artist and watch fashion for pleasure and entertainment from artistic perspective. Btw. what about Steak, wouldnt it be better nickename? what do you think?, hopefully you are not vegetarian, because I did not meant to be offensive:)
No one will EVER replace Karl Lagerfeld. 😥
Your videos are always the best ❤️ can’t wait for the next one !!!
I mean everything changes. If Chanel hadn’t changed then people would complain. Fashion changes with the times
Coco quote, " Fashion is fleeting, style stays."
They really would not have complained... Don't fix what is not broken.
we once saw Virginie's Chanel women to be quiet but powerful like that library haute couture collection. However we are now only getting boring ass chanel tweed looks
Omg can you cover SCREAM QUEENS 2 STYLE AND FASHION ANALYSIS please??? I love how you explain the first season and the fashion in SQ2 is so confusing. Can you cover it by any chance????
Yesss
I love the editing of your videos so much. It’s like reading a magazine. Also I love your visuals. Where do u get them from?
Thank you so much. I edit fashion campaigns, runways, and editorials from the brand the video is on. I curate the visuals on Instagram and Pinterest if you’re interested 🖤
@@CleverAndChic I'm off to check your your pintrest!! Thank you for all you do ❤️
I loved this video
some said bad things about Maria when she started Dior but look at her beautiful evolution now. you need to give designers time to perfect their craft. I think these lines are staying safe but most are still well thought out. well done Virginie👏👏
In my opinion ( that might be incorrect ) Maria Grazia had a strong improvement over the years. Instead in Virginie’s work I see the opposite. Her first collections were absolutely stunning but the it’s like she lost her creativity. Also considering that she is creative director since 2019 I think that she had the time settle in.
I hope she will regain her creativity, because she’s a very talented woman!
I what paralel world the Maria Grazia designs are good now? lol
I have not been surprised by a Chanel show in sometime
Really enjoyed your take on it! It's nice to hear other perspectives on the topic :)
I find her stamp heavy and clumsy and very disappointing. Lagerfeld had a strong point of view for each season and each piece made me gasp with its elevation and attention to detail.
I love looking at chanel people they always have been so put together
Come back to us! Old narration and everything
Would love this account to do a video on zendaya and law
I miss Karl:(
Im in love with ur content, u inspired me to make a video myself for an uni essay, im sad u dont use ur voice anymore, i feel like ur tone is very fit to talk about fashion. also, would u b so kind as to tell me what ur using to edit ur videos??? i would love to follow ur editing and oganization for my own work!!
I love virginie but her runway pieces are either hit or miss (most of the time its a miss tho).
exactly
Thank you for showing both contrast and their both visions of Chanel! It’s refreshing to see someone not throwing down Virginie’s work at the house for once.
Very well researched and visually appealing as always. I fucking love studying iconic brands like this. So much to unpack and be fascinated by - isn’t it amazing how Chanel has reinvented consistently!
You made me like her perspective a little more... Great video as usual!!
Well, Virginie has been unofficially designing for a very long time before taking over so the only real change its she's official now. And while fashion has to change, the core of the original designer, the reason why Lagerfeld and Virginie had and have their jobs, must remain true to the original designers vision and updated to the times according to the founders vision always, people who buy a brand because they like it not because they think it brings them status buy it for what the vision is, change that, might as well change the name.
No dear ,the real change is that Karl is no longer here to make the vision, he was the creator, she executed what he first presented.
@@SoneBlink You mean he executed Gabrielle Chanel's vision brand name and house.... darling?
waiting for a video like this :)
Très intéressant, merci
LUV , 💙thank you 🌹
amazing like always . thanks thanks
I think Karl Lagerfeld had an highly instinctive somnambulistic sense of style - I really do not know if Virginie has the same ...
Virginie’s Chanel is just hard to look at it’s like the basic white girl version of Chanel and that saddens me her SS22 collection was good the rest is just sad and she will never sell me on those hideous black and brown boots
chanel herself wanted to be basic lol
Please analyze Shiv’s outfits in Succession.
we miss you ❤️
I miss you all too! I promise to be back, sooner than later 🖤
Would love to see a style analysis for zoey Johnson in the free form tv show “grown-ish”
Please do on analysis of Marie Antoinette by Sofia Coppola
"Viar Chanel is a women perspective of Chanel", so a women perspective of Chanel is basically make Chanel by H&M ? Come on. Sorry, all her collections looks the same, and do not look expensive. And that are not becouse she es a female designer, is just becouse she are not a great designer. Sorry not sorry.
YES!
Why were the comments turned off on the Legally Blonde video?
That’s what I’m wondering
I miss KL!
Hi did you do something about DIOR as well?? I am not sure if you did!
Hello, I’ve discussed Dior in multiple videos, but haven’t made one fully dedicated to the house yet 🖤
@@CleverAndChic much thanks 👍
The new Chanel pieces look like they came from Ross or TJ Max
Would you mind sharing which programs you use for editing? Your videos are beautiful 🤍.
Of course and thank you so much! I use the video editing, graphics, and photography programs in the Adobe suite 🖤
@@CleverAndChic Thank you a lot! Please keep gifting us with your amazing content ❤❤
Chanel is perfection grace elegance
Please do a style analysis on mean girls!
Nice
they being way too nice to Virginie in this
I absolutely don't mean to come off as condescending, but as a non-American, I found it a little hard to follow along when the names were pronounced in American? If that made sense? Vee-r-chee-ny Vee-ahr. :) Etc. Great video, the editing is very nice, and this is just the content I want to find on UA-cam!
You’re not condescending, constructive criticism is appreciated. I’m not fully American myself so I understand where you are coming from. I don’t narrate anymore, it’s a AI voice so I’m still working through figuring out the speech. I’ll be sure to put some extra time into the names. Thank you so much 🙏🏻🖤
I’d love to see a series on the Lipstick Jungle girls! Pleeeeeze! ❤️
whatever Virginie is doing I want her to stop, sigh
💛
You've been gone for a long time I hope ur ok
Hello, thank you for thinking of me after all this time. I’m doing well, I hope you have been too 🖤
I loved SS22. So iconic
Really interesting and I just love the aesthetic in this video ❤️
Also, no hate here but I really do prefer this voice
7:44 😮😲😲😲😲😲😲🤓😌😬
I personally like Virginie Viard; but don't think Chanel will be as popular as used to be......😥
Is this video narrated by a bot? A lot of the pronunciation is wrong and the sentence delivery is unnatural...
she sounds drunk all the time
Just see the celebrities that used only chanel. They’re tired and using other brands to be again fashionable. Virgine, imho, wasńt the correct elect election. To be under the shadow of a designer an work fantastic doesn’t always mean you’ll mean you’ll work as good alone with the batute. Hire other other designer, as this is not only my opinion…..nor the one of a few…..like Dior….
What amazes me about Chanel is how in nowadays culture where everyone is walking on eggshells and everyone is a potential target for the wrath of saying something no longer considered acceptable much less doing something, yet, Coco Chanel was an infamous traitor to her own nation by being a Nazi collaborator and would put Ana Wintour to shame in the nasty department, is not shunned as a typhoid Mary yet John Galliano lost his job for allegedly insulting a couple of girls while intoxicated using a Jewish slur and lost his job and reputation without blinking. Natalie Portman seems to forget to be even more outraged at Chanel than she was at Galliano, after all, an alledged insult vs proven collaboration with genocide you'd think she'd die before associating herself with Chanel after demanding Galliano be fired from Dior or she was out of her Dior Contract, Chanel wasn't under the influence while spying for the Nazis, she was perfectly aware of what she was doing and saying ( she was a notorious homophobe among other "traits"), but not a thing happened until today. Is it because Galliano is a man so its okay to eviscerate him and she's was a woman so she gets a free pass?
Coco Chanel is long dead, I'm sure that's part of it. What ever she did wrong, she's not making any money off her brand now.
@@MC-xw1pm What she did is called high treason to her nation aside from collaborating with a monster. My point is that nowadays nobody can even say anything by the name it actually is because everyone is automatically offended, and Galliano got fired for allegedly making a comment, yet the brand name, style and legacy of a Nazi homophobic spy is not questioned. It's not because she's not alive as nowadays even statues of long dead people have been taken down because of their past actions when alive. So I ask myself if its a double standard because she's a woman, considering the fact that women seldom if ever lose their jobs or get as much trouble as men do over the same issues or worse as in this two cases of Galliano and Chanel.
theyre all hypocrites
And yet it's still so tasteless. 🧐
I still prefer KL Chanel. I like some things from VV, But too much similarity to other brands. Too much masculinity. I buy only True Chanel DNA clothing. The ones will be timeless. Have a blessed day 🙏🧡
Adoubee par lagerfeld … what else?!
We miss the voice !!
I'm sorry but 4:58 is just a car wreck. Karl's designs always had a vibe of "Class" to them. I suppose this was a result of many years of looking, designing, and using one's creative imagination. Class is not something you can learn. Same goes for imagination. Either you have it or you don't. Karl had it........guess who does not?
Agree %100
Chanel with viard is always the same. Boring
I don't even enjoy Chanel anymore since Karl's gone. It used to be so classy. Now it looks like knockoffs.
Christ, talk about labouring a point and repeating yourself…
Sorry, but so called „daring” approach is much too often just plain trashy look 🥺 the beauty and class of chanel has ended with Karl’s life. 😥
yasmin wijnaldum be doing too much with her walk, it comes across very tacky
it's not about being sexist but women who replaced my top fave designer brands like maria grazia for dior, sarah burton for alexander mcqueen, and virginie for chanel doesn't give justices from their previous fashion houses designers. Men in fashion are more smart and has more references when it comes to creative designs not virginie's over and over movie themed inspiration with bright colors on tweed...💜
But Luke always roast everything! 🤣🤣
Of course Coco Chanel was a man...
It's just a different perspective.
“its not about being sexist” and then says something sexist
Akshually, "It's not about being sexist but . . . men are smarter" is a really dumb thing to say, I hope u see that.
Would love a Miu Miu vid 🤍
Guys please keep sharing you do amazing works🤍 it’s summer time we need your perspective:)
Hello, I just make these videos by myself! I’m on a bit of a hiatus since I needed a bit of time, but will return with new content 🖤
❤️❤️❤️