i just finished my degree in marketing and i have a job interview next week with a big cosmetic distributor. I knew a lot more about B2C than B2B and these videos have been really helpful. thank you so much!
I couldn't agree more! This webinar was fantastic, and the slides were incredibly well-prepared. I learned so much from it. In my experience, many marketers tend to rely on standard practices without investigating the underlying data or reasons behind them, particularly in B2B marketing. This can lead to missed opportunities for improving their strategies and ultimately driving more leads and sales. What's more, I find that many marketers don't always consider the critical relationships between marketing, sales, and the products they're promoting. By working closely with all stakeholders and maintaining open lines of communication, marketers can better align their strategies and ultimately drive better results for their clients.
Awesomely refreshing content! Regarding the rational vs emotional advertising discussion, one thing missed out on is how emotional advertising disappears when lower level execs(when they are the ad viewers) have to communicate value to multiple stakeholders, i.e. rational msging is required in this case. emotional advertising works better for top level decision makers.
When the title says B2B marketing. Pls refrain from giving examples of B2C marketing. Companies like Taco bell, Geico insurance, McDonalds are not the perfect examples to learn principles of B2B marketing.
B2B marketing is historically terrible though and, more importantly, not memorable. For instance, can you rattle off a few B2B examples that touch on the principles that are being highlighted here? You probably can’t, which means most others can’t either.
I could not disagree with this comment more. In fact, more B2B companies should use b2c principles when doing out-market activities. Remember, we want our ads to be memorable. That matters for any type of company.
@@billymarino5181Nah, there are successful B2B companies and therefore there should be B2B marketing examples. If B2B is bad at marketing then they should've taken the chance to provide examples of good B2B marketing, or how are successful companies using B2C tactics. But showing examples from McDonald's is lazy.
"Mental Availability" = "Brand Recall" It is a pet peeve of mine when people try to come up with new "technical" terms for concepts that already exist.
I think the technical term “Mental Availability” was designed for use in literature and application because it’s more descriptive than “Brand Recall”. Brand Recall is a relationship between a product, service or product category and the recall of a brand. This is a binary relationship and does not measure a brands positioning in an actual buyer situation. Mental Availability adds the context of a buying situation along with a quantifiable scale for “how available” a brand is rather than a purely binary relationship.
forex trading has been nice to me since the day i contacted Mr Nicholas Myron. I got paid of $55,450 after a week of investing. I'm very glad because i never believe on it. Mr Nicholas is recommended on Instagram (@nicholas__fxtrade) for more Information...
Video content starts at 14:55 👍🏼
I wish I had seen that comment before 15.00 :(
@@eneskucukoglu120 Me too :/
Literally saw this at 14:01 bless you though, lol
Ha! Thanks, @@Eazyshot04! 😁
Thnx brother
i just finished my degree in marketing and i have a job interview next week with a big cosmetic distributor. I knew a lot more about B2C than B2B and these videos have been really helpful. thank you so much!
How did the job interview go???
I couldn't agree more! This webinar was fantastic, and the slides were incredibly well-prepared. I learned so much from it.
In my experience, many marketers tend to rely on standard practices without investigating the underlying data or reasons behind them, particularly in B2B marketing. This can lead to missed opportunities for improving their strategies and ultimately driving more leads and sales.
What's more, I find that many marketers don't always consider the critical relationships between marketing, sales, and the products they're promoting. By working closely with all stakeholders and maintaining open lines of communication, marketers can better align their strategies and ultimately drive better results for their clients.
Awesomely refreshing content! Regarding the rational vs emotional advertising discussion, one thing missed out on is how emotional advertising disappears when lower level execs(when they are the ad viewers) have to communicate value to multiple stakeholders, i.e. rational msging is required in this case. emotional advertising works better for top level decision makers.
When the title says B2B marketing. Pls refrain from giving examples of B2C marketing. Companies like Taco bell, Geico insurance, McDonalds are not the perfect examples to learn principles of B2B marketing.
Exactly!
That's what I thought, too. Those comparisons simply don't work.
B2B marketing is historically terrible though and, more importantly, not memorable. For instance, can you rattle off a few B2B examples that touch on the principles that are being highlighted here? You probably can’t, which means most others can’t either.
I could not disagree with this comment more. In fact, more B2B companies should use b2c principles when doing out-market activities. Remember, we want our ads to be memorable. That matters for any type of company.
@@billymarino5181Nah, there are successful B2B companies and therefore there should be B2B marketing examples. If B2B is bad at marketing then they should've taken the chance to provide examples of good B2B marketing, or how are successful companies using B2C tactics. But showing examples from McDonald's is lazy.
brilliant marketing geniuses and I learned alot. But never thought of using 2 remotes.
Thanks. Very well done. I have to listen to this again.
Very very useful so much insights and go to market strategies
Cool webminar and the slides are very well prepared! Learnt a lot from it.
There is some outstanding information in this video! thank you for sharing!
Very useful information for B2B marketing. Thank you for sharing
Can u share the link to download the presentation?
"Marketing drives the most growth when it is focused on customer acquisition and not customer retention."
"Mental Availability" = "Brand Recall"
It is a pet peeve of mine when people try to come up with new "technical" terms for concepts that already exist.
I think the technical term “Mental Availability” was designed for use in literature and application because it’s more descriptive than “Brand Recall”. Brand Recall is a relationship between a product, service or product category and the recall of a brand. This is a binary relationship and does not measure a brands positioning in an actual buyer situation. Mental Availability adds the context of a buying situation along with a quantifiable scale for “how available” a brand is rather than a purely binary relationship.
Where's the presentation deck they promised?
Came here for the lessons, stayed for the killer sarcasm. 😂
cant tell if this is male's voice or female if i dont see the video
The sound is so sharp that have to turn down my system sound volume as well as youtube sound volume to 8%.
Great video. It helps me a lot
Thank you, great video
Peter Weinberg would be played by Kieran Culkin (ala Succession) in the movie version of this
Very interesting and indeed and useful... not sure about the Iron Throne opportunities for you all...
The audio quality is low
😞
why can't i understand anything
A+ for TV on the Radio ref.
Very nice presentation, thank you.
Great content
Ross Matthews?
omg yes that's what i Thought too 😆
Could someone here give examples of sales activation activities vs brand building activities?
"when you flipped the funnel like that..." hahaha
"The Principles of B2B Marketing with Ross Mathews"
What de Fluffs was that about professor Lombardo? 🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅🐅
Get more Details: metinc.com/b2b/
The b2b concepts are great, but the b2c examples used are meh and not relevant.
too many difficult terms for me, I gtg.
How obvious you can be gay?
Peter: Yes
F fat and body is spelt in half
His voice sounds like a female
This gives a cringe vibe, exactly as the entire LinkedIn platform
Just waster 18min of life.
Boooring!
forex trading has been nice to me since the day i contacted Mr Nicholas Myron. I got paid of $55,450 after a week of investing. I'm very glad because i never believe on it. Mr Nicholas is recommended on Instagram (@nicholas__fxtrade) for more Information...