I agree with almost every suggestion except the $100 ASP. It will be hard to find inventory and sales will be slow. I recommend a mix of 30% $30-$50, 30% $50-$100 and 40% $100+. I list my items fairly high and offer generous discounts. Nothing is priced under $30. My average COG is $5 but I will pay up to $25 for luxury NWT items. I've been reselling for 5 years with an ASP of $45.
I've done similarly. I tried reselling over the years and if only I had stuck with what was working, I would have been reselling now for 20 years! I jumped in 4 years ago now and I started with more expensive rare pieces that I was able to find during COVID - but are harder to come by lately. That said, I do still live in a great area for finding things, but agree - that $100 ASP even in a great area, is hard to do. I also find a mix of prices leads to more sales, because some days it's the $50 people who are doing the shopping. I do a mix as well like you, and I pay up for BOLOS. My challenge has been consistency because of life and having to work another job while building.
I run my business very similar to you! I think the $45-$50 ASP is a good sweet spot and I find that mixing high STR $30 items in with longer tail $100+ evens everything out!
As a reseller of 8 years, balance of bread and butter and higher end items is the way to go. Focusing on just items over $100 shuts out a HUGE market of the average person. Bread and butter is named that because it quite literally pays the bills. The chances of success are much better with balance.
$100 ASP for an average reseller is pretty high. A lot of people don't have access to the brands that bring you that kind of money. I have been a reseller for 10 years and my ASP is $30-$40 which I am fine with. It's great when I find the higher value items but for my location, it's fairly unattainable. I would have to travel at least 2 hours to possibly find something in the $100 range, so for me $30 and volume selling bread and butter items works. Not to mention that a lot of people can't afford $100 items so if you focus only on that, you are losing out on a lot of sales by shutting out the average buyer.
Higher ASP also means higher returns as people are more likely to send back on fit or not seen flaws. Also the wear and return. This is okay for a seasoned seller as they will have the ability to have some capital to hold. Ebay holds funds for returns so if you are counting on your funds to turn over it could put you in a pinch.
Hi! Love your videos and thank you so much for the info. Question: when you list, do you list all your items at the same time or do you spread the listings throughout the day?
I have been reselling since 2020, almost 5 years this summer. I have become a volume reseller and now I agree with you, I'd rather aim for $100 ASP. I am currently sitting on nearly 3000 active items, in storage, in my home. I'd rather move it move it! So yes.... going forward, I need to list less but higher value items. This really boils down to being very picky when sourcing, of which I get too excited because I still see value in the $30-$50 items and pick them up out of habit. It looks like the USA sales have seen uptick. My Canadian closet on the other hand might see a dip with this being an election year in our country. I fully have experienced burnout tho. I think so many people make the exact same journey and then throw in the towel. It's totally understandable. Time, effort, money, energy. It's a thing!
Im 100% profit focused. I have paid up for items that sell for a high ASP. But I literally walk away with the same amount of profit with something that sells for a lower ASP but I only had to pay $2for. I find for me its about the blend of bread and butter and higher ASp. I would walk around all day long and be lucky if I found one $100 item lol
The numbers made my head spin a bit (I'm just not a math girlie 😅), but such good info to mull over! For me, a regularly sourced $100 ASP is a little unrealistic; I don't enjoy sourcing online and I don't have a bins nearby to subsidize my costs at BSTs. That said, I may try to liquidate some older inventory/personal items there soon as a one-off sourcing opportunity! Trying to find a good mix for my business this year of high STR items and high ASP items
Thanks for this video. I just focusing on increasing my ASP to $100. It’s slow but it’s moving along. I needed to hear your insights and reminders of expanding my sourcing strategy to be proactive.
Interesting video, thanks for sharing. $100 ASP items and the brands you mention in your 2025 BOLO video are rare in my area, even at the high end consignment stores I visit. I’m curious what your average COGS is for $100+ items. For me, even with a subsidy from consigning items, I wouldn’t make significantly more than I would on a $30-40 item because I wouldn’t be paying so much at the consignment shop, plus platform fees, etc.
Bolo brands rarely sell quickly for me. They have a much lower search volume compared to bread and butter established brands. It's a small niche customer base that is looking for bolo
What you miss from your video is profit. 100k in sales is meaningless without seeing how much profit you make. If you selling something for 100 that cost you 25, assuming 20% platform fees and buyer paying shipping, it is 55 profit per item. So your real income is not 100k but 55k. Same if your asp was $70 and cost of goods $1
im worried about the new laws in california, where the stores have to take back clothing. it scares me. i hope the future of reselling will continue to look good.
My asp is $30. I literally have no access to high asp inventory. So I’ve just conceded that I’ll probably only profit about $1000 a month. It’s a side income that has become essential with my part time jobs as a nurse. We don’t have decent bst stores or an outlet within a 2 hr radius
I’m so frustrated because I am had a TON of no sales days on Poshmark this month. I haven’t sold anything over there in like five days. This has been my worst month of reselling since I started three years ago. And I’ve been listing almost daily. Very very disappointed this month. I’ve come to rely on this income.
I agree with almost every suggestion except the $100 ASP. It will be hard to find inventory and sales will be slow. I recommend a mix of 30% $30-$50, 30% $50-$100 and 40% $100+. I list my items fairly high and offer generous discounts. Nothing is priced under $30. My average COG is $5 but I will pay up to $25 for luxury NWT items. I've been reselling for 5 years with an ASP of $45.
I've done similarly. I tried reselling over the years and if only I had stuck with what was working, I would have been reselling now for 20 years! I jumped in 4 years ago now and I started with more expensive rare pieces that I was able to find during COVID - but are harder to come by lately. That said, I do still live in a great area for finding things, but agree - that $100 ASP even in a great area, is hard to do. I also find a mix of prices leads to more sales, because some days it's the $50 people who are doing the shopping. I do a mix as well like you, and I pay up for BOLOS. My challenge has been consistency because of life and having to work another job while building.
Great tip!!
I run my business very similar to you! I think the $45-$50 ASP is a good sweet spot and I find that mixing high STR $30 items in with longer tail $100+ evens everything out!
This is exactly what I do. I have the same ASP.
I agree with you. I like a variety of price ranges to attract different price range customers. This model works the best IMO.
As a reseller of 8 years, balance of bread and butter and higher end items is the way to go. Focusing on just items over $100 shuts out a HUGE market of the average person. Bread and butter is named that because it quite literally pays the bills. The chances of success are much better with balance.
$100 ASP for an average reseller is pretty high. A lot of people don't have access to the brands that bring you that kind of money. I have been a reseller for 10 years and my ASP is $30-$40 which I am fine with. It's great when I find the higher value items but for my location, it's fairly unattainable. I would have to travel at least 2 hours to possibly find something in the $100 range, so for me $30 and volume selling bread and butter items works. Not to mention that a lot of people can't afford $100 items so if you focus only on that, you are losing out on a lot of sales by shutting out the average buyer.
Higher ASP also means higher returns as people are more likely to send back on fit or not seen flaws. Also the wear and return. This is okay for a seasoned seller as they will have the ability to have some capital to hold. Ebay holds funds for returns so if you are counting on your funds to turn over it could put you in a pinch.
thank you for this! you've been such a big help over the years💗
Looking forward to the release of Fearn! Would love to try it.
So much very insightful and helpful info!
You are such a wealth of information! Thank you!!
As always your so helpful! Is Fearn going to add Depop?
love it!! Kathy Thank you!!
Looking forward to fearn. Im currently hating one shop! Also, finding 250+ items worth $100 a month… that isn’t happening around here.
Did you cover how many items a day we should list?
Great video, Mogi! A $100 ASP is such an interesting business model.
Yes completely agree & happy you said $100! That’s what I am trying to focus on myself. Since I also am a solo reseller!
Hi! Love your videos and thank you so much for the info. Question: when you list, do you list all your items at the same time or do you spread the listings throughout the day?
I have been reselling since 2020, almost 5 years this summer. I have become a volume reseller and now I agree with you, I'd rather aim for $100 ASP. I am currently sitting on nearly 3000 active items, in storage, in my home. I'd rather move it move it! So yes.... going forward, I need to list less but higher value items. This really boils down to being very picky when sourcing, of which I get too excited because I still see value in the $30-$50 items and pick them up out of habit. It looks like the USA sales have seen uptick. My Canadian closet on the other hand might see a dip with this being an election year in our country. I fully have experienced burnout tho. I think so many people make the exact same journey and then throw in the towel. It's totally understandable. Time, effort, money, energy. It's a thing!
Im 100% profit focused. I have paid up for items that sell for a high ASP. But I literally walk away with the same amount of profit with something that sells for a lower ASP but I only had to pay $2for. I find for me its about the blend of bread and butter and higher ASp. I would walk around all day long and be lucky if I found one $100 item lol
$100 ASP is high, so what is your cost of goods average then?
The numbers made my head spin a bit (I'm just not a math girlie 😅), but such good info to mull over! For me, a regularly sourced $100 ASP is a little unrealistic; I don't enjoy sourcing online and I don't have a bins nearby to subsidize my costs at BSTs. That said, I may try to liquidate some older inventory/personal items there soon as a one-off sourcing opportunity! Trying to find a good mix for my business this year of high STR items and high ASP items
I wish Fearn had Depop.
Thanks for this video. I just focusing on increasing my ASP to $100. It’s slow but it’s moving along. I needed to hear your insights and reminders of expanding my sourcing strategy to be proactive.
Will Fearn be available to Canadians?
When did you change your business model?
Will you be able to send offers on Fearn? And will it share your Poshmark closet as well?
I believe she said not at this time but they might in the future.
Interesting video, thanks for sharing. $100 ASP items and the brands you mention in your 2025 BOLO video are rare in my area, even at the high end consignment stores I visit. I’m curious what your average COGS is for $100+ items. For me, even with a subsidy from consigning items, I wouldn’t make significantly more than I would on a $30-40 item because I wouldn’t be paying so much at the consignment shop, plus platform fees, etc.
$100 ASP is my love language 😁
It’s not easy to find that Inventory… so do you do pallets?
She bought pallets when she was a 6 figure reseller
is Fearn back up?
Awesome video
Does Fearn stands for fear not? That’s what came up in my mind 😂
What do you think about pallets?
Everyone is buying BOLO brands and they become saturated.
100%
Bolo brands rarely sell quickly for me. They have a much lower search volume compared to bread and butter established brands. It's a small niche customer base that is looking for bolo
What you miss from your video is profit. 100k in sales is meaningless without seeing how much profit you make. If you selling something for 100 that cost you 25, assuming 20% platform fees and buyer paying shipping, it is 55 profit per item. So your real income is not 100k but 55k. Same if your asp was $70 and cost of goods $1
im worried about the new laws in california, where the stores have to take back clothing. it scares me. i hope the future of reselling will continue to look good.
For those curious, it's SB-707 Responsible Textile Recovery Act of 2024
❤❤❤
My asp is $30. I literally have no access to high asp inventory. So I’ve just conceded that I’ll probably only profit about $1000 a month. It’s a side income that has become essential with my part time jobs as a nurse. We don’t have decent bst stores or an outlet within a 2 hr radius
I’m in the same situation as you. It’s not that easy to find an asp 30. 100 is a unicorn.
Yes, we are in the same boat. A small rural community, far from any bins, or stores that carry high end brands.
I’m so frustrated because I am had a TON of no sales days on Poshmark this month. I haven’t sold anything over there in like five days. This has been my worst month of reselling since I started three years ago. And I’ve been listing almost daily. Very very disappointed this month. I’ve come to rely on this income.