Breaking News~Full Tang Mora Ash Wood Outdoor Collection
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- Опубліковано 5 бер 2023
- #morakniv #bushcraftknife #survivalknife
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I'm a Mora fan, and I really like the looks of this new line of knives. Unfortunately, the price point puts them out of reach for me.
Yes, and... In my book, the Garberg was overpriced by about 40% for what it was. Glad to see them doubling down and overpricing these by about 100%. I’m a super fanboy, but I’ll stick with my Bushcraft Black.
@@JohnSmith-gs4lw I can buy 3 garberg knives and still have money left for the price of 1 Ashwood lok knife, garberg price is fair imo, these knives are over the top expensive.
Esee 4 all the way!!!
Understandable if you are a young or such. But if you have a job and it's your interest I think it's worth paying for. But I completely agree it's overpriced. I don't know why they made it so expensive. 150 dollars would have been reasonable... this price is too much for that steel. I got Elmax knife from Brisa, that cost 280 with strenghen wooden handle ;S
@@JohnSmith-gs4lw I don't think the Garberg is overpriced. Why is it overpriced? Go buy some chinese sh1t instead then man... :) I agree that this one is overpriced tho, but I want it anyway cause I really like wooden handles and look of it and support local companies
I'm a huge Mora fan. I have multiple mora companion knives I use for beating around, and a carbon steel Garberg I take camping with me. I really love Mora...but this is ridiculous haha. The price to materials here make no sense to me. Cool knives but only die hard mora collectors will buy these I think.
Plenty of diehard Mora fans. Mora deals in huge volumes so their market is huge. These will do well I'm sure
Completely ridiculous move by mora company .At these prise there are a lot of really excellent knives!
Yep im Swedish and a fan of Mora. I will buy it to support them and because I love the look of it, but the price is ridiculous... should be 150. Not 250... Not sure why they put this price on it, I don't get it...
Yeah. I've been sold on Moras for 40 years. Love them, especially considering the "knife per dollar" metric. Also love the look of the new ash handle knives. But, as you and everybody else aresaying, for that price, premium steel is a must.
Mora really needs to remember why people love them.
If they want to charge premium, they need to deliver premium.
Use premium stainless and carbon steels--Banging on an Ashwood handle and changing aesthetic does not, under any circumstances, make that price make any sense.
I don't know why they assume having an expose tang or bolt on scales would bump the price up any more than a little.
People need to remember they were buying expensive crow bar style knives for ages without hesitation. Mora can deliver to that mainstream public too.
@@2adamast overpriced trendy gear isn’t why people love Mora. They’ve toyed with more expensive items sure.
The Garberg for instance, while overpriced, atleast delivered amazing quality, atleast for the Carbon-not that the stainless wasn’t great, and the steel choice was an upgrade from prior stainless options.
I’m just saying this happened to Gerber too, albeit in a different way, thinking that making something simply look cool or trendy merited ridiculous prices.
Mora already ALREADY has a loyal, die-hard fan base, and they have nothing stopping from producing premium prices WITH premium products (other than maximising profits) This line-up would feel like a slap in the face to loyal fans who were waiting on the next great thing to spend their money on from Mora.
That’s pretty wild!! I’ve owned many mora knives over the years. And the big draw was they cost and the reliability you get. I love spending $12 CAD for a companion that gets used hard and if it breaks or I lose it, it’s simple enough to replace. I opted for the mora black a few years ago at $100 CAD and I thought it was pricey for what it was but I still enjoyed it very much. This however is ridiculous.
I will buy for $50 once they go on clearance .
Yep…not worth a penny more.
A couple of those new Moras remind me of some of the Condors out there. But the Condors are a fraction of the cost, and in my opinion the best bang for your buck.
I’m willing to pay for a premium knife, but I won’t pay top dollar for an average knife. No thanks Mora.
As always, great review!
As much as I love my Mora Kansbol, I simply don't see the reason for such a price increase on this new line. It'll be a hard pass from me. Though I really liked a few of your comparison knives! Good job Arron!
Ya, ash wood is the cheapest hard wood, and they are using a steel they have already perfected on $15 knives. $15 x3 and that would be understandable and give a health profit margin you would think.
@gideonstactical I thought the Garberg was quite an expensive knife for Mora to sell, but now I realize that you could buy two Garbergs for the price of these Ash knives, and epoxy a wood handle on both of them....
The Kansbol I did pick up, as it was roughly twice the price of a Companion where I live. Figured the wider blade, better handle, more complex grind, and thicker tang made it worth the Prince increase. Skipped the Garberg though and I'll skip these ash knives too.
It’s a flippin shame that Mora has lost their minds
Money did thiz
I won't be buying one, ever at anywhere close to that price
You can get a BRK, LT Wright, Bradford or GSO(if you can wait or score one) in much better steels, better handle materials and most likely better fit and finish for the same price. If they were $100 and under(Joker makes a bunch of great options in that range), I might consider one. But at 240 for a 4.25" of 12c27 and wood scales that a hard, hard pass.
I mean they look nice but for that price you even can get some custom made knives with way better steels and better wood for the handle
Yeah at 240 I'm taking a 4V or similar Bradford
Yeah but those knives you mention are ugly af compared to these moras
@@tor2919 take another gander at Bradford, pal
@@tor2919 that's your opinion but I prefer just about any GSO, BRK, LT Wright or Bradford over these Mora's that look like they have a cheap coat of paint and crappy wood scales made from the cheapest wood you can get.
Beauty is in they eye of the beholder. I just don't see them being worth $240 but if you do them it's cool.
I was also excited about those knives until I saw the price. Way better knives out there at that price point
Can’t imagine what mora is thinking. They have always been a great knife for the money. For that price much better options.
Aaron, Aaron, Aaron and Aaron I hope I didn't miss anybody. This was damn funny, loved it and it was to the point. This lineup of Ash Wood Mora's for me will stay on their shelves at their current prices. Like you said, the 511 and 546 at $9.00 and the Garberg being now well under the $100.00 mark, it's a no brainier, these and only these will be my first choice in a Mora knife and not the Ash Wood collection.
Quite right. Way too high a price for 12c27 steel. BPS and Beavercraft can put a wooden handle on a full tang knife without charging more than $40. Mora would have to bring more to the table, such as D2, Magnacut or at least some kind of 154CM steel. And maybe a wood that is more fine grained than ash. They could spend $5 more for some deep dark hardwood, charge $10 and still be under $100. I guess they are front loading the tooling up costs, which sucks. And now this! Back to the Aaron in the studio.
OUTRAGEOUS price on these. Mora really drank too much at their latest shareholder party.
Totally with you on this. They weren't even exploiting a super steel to justify the price. Super great video production though.
Thanks for watching!!!
Agree, this was his best "high end" production! Loved it!
I didn't know about this release. I saw the pictures, specifically the small one on the left and got SO excited. But they are smoking something very strong in the marketing department...
Love it thanks for your efforts. These ceo's are smokin some crazy crap nowdays. Wish everyone would call them out ... Great job sir
Thank for watching and the support Carl 👍
Do knife companies not realise that the cost of living has gone through the roof, beautiful knives but i think they will be a flop for mora unfortunately.
The point of a line of knives like this, from a company like Mora, is that some people will buy them. They realize that though nice knives, there is approximately zero difference in usefulness of these expensive knives, compared to their less expensive ones. They realize it is a bit of a luxury good, and that more price conscious shoppers concerned with cost of living increases, can supply not buy them. They older models still are available, and they still work just fine. This line of knives are for people in higher income brackets, or for those in lower income brackets who are a bit foolish. They want the money from people for whom not just the prettier handle is a plus, but from those who feel the higher price also a plus. J
They seem to be really aiming for the hippy/hipster/ environmentalist crowd, putting emphasis on the recycled steel and renewable nature of the handle.
All I can hope is that the MSRP is simply way way higher than the actual store price is, like they do with many expensive folding knives
on Lamnia you can get a Helle Nord for 185 USD with free shipping which is a 5.75in blade of 14c28n, full tang, with a treated curly birch handle and a leather sheath. Handmade in Norway sooo idk what the hell Mora is thinking honestly
Agree 100% I would absolutely be all over them if they were priced more appropriately.
I really don't see them selling many at those prices.
Mora's allure has never been superior components. It's been a simple quality utilitarian tool at a ridiculously appealing price point. They really missed the mark on this one.
Buy a Mora blade blank and add your own wood scales for $20.
Finding deals on Moras, Splitting the plastic handle off them, drilling a piece of wood and adding some epoxy, has got to be one of the best cheap knife making experiences you will ever have.
For those that lack the skills to forge and heat a knife (like me, I lack those skills) you can still make a custom knife and have a good quality, well heat treated blade.
I'll be skipping these for sure, maybe buy a few cheap Mora and mora competitors instead like the Joker knives
Mora with triflex blade and jointless wooden handle. Wouldn't call that simple just because they didn't ask 250$
If you want a good full tang knife, with Ash wood handle scales, look up BPS.
Looks cool, but that price is absurd. I prefer my 511 Basic
I mean, it’s great to see Mora expand its range but ….. hell no I ain’t paying that!
Hahahahahahaha! Love the creativity and sense of humor, Aaron! When I saw this nuttiness online, my immediate thought was what I could get from Joker for half the price.
Glad you enjoyed it!!
“Used soup cans” cracked me up. Bravo, sir. I’m not buying one.
As a swede....well, I think Morakniv bought their own brand hype...😏
That probably describes it perfectly. I own most Moras knives but imho theres no need to get anything beside a 546 or companion with 12C27 for knive tasks. There are a videos out there abusing these cheap knives and still have a hard time destroying them. The Garberg is already stretching it price point wise because the Bushcraft series does the same with more or less the same durability. That said i use 546 for household task like cutting cardboard and their fishing line knives for fishing. The Garberg with 14C28 i put in my bugout bag. For carbon steel knives i got Terava knives bought from Varusteleka which are imho better than the carbon steel Garberg. They cost 45€ for the 11cm knive plus around 40€ for a leather or kydex sheath.
I had them in Hand at German IWA Weapons Show on thursday 🤘🏻
Good Feeling in the Hand, but very expensive 🙈🤣
Love me some Mora's but for that money, I can actually go buy quite a bit of custom bushcrafters
With that steel the smaller one should be 60 middle 80 large 110. A bit too steep for my liking
I have the Garberg with leather sheath, the Kansbol with multi mount and the Eldris neck knife and together they don't cost what 1 Ashwood does!
I could literally double my Mora collection with that money! It's a no from me. Thanks for the great info.
I still have love for mora.
Me to they just jumped the shark 🦈 with these I think.
@@gideonstactical getting too big for their britches.
Being a Swedish Mora Fan i had The Exact same reactions as you. Why would i pay that amount of money, when i can get a Casström made with superior finish and materials for less money... What are they thinking.
It seems that almost everyone has had the same response: "nice knives, but way too expensive."
Ya it’s sad
BTS was making Skandinavian knives with mahogany scales in full tangs for years now and for barely $30. And why does a stainless steel knife need a black coating? Oh..."bushcraft". The most expensive one ($250) is a 50 dollar knife all day long. As a woodcrafter, I can't choose lesser quality for more money. For what one of those cost, I can have a good Council Tool boy's axe in the sport utility finish AND a Silky folding saw AND a BHK or ESEE.
This is not the first time Mora’s has shocked the knife community. I believe even you where kind of disparaging concerning the value of the Garberg vs Kansbol vs Companion. And yes this is on a whole different level however Mora used to have high priced collectors pieces, now discounted, and some rather pricey steak knife sets. I am betting with taglines like “Made with genuine recycled Swedish Steel” that is what this is … their approach to a “true collector piece that is the heart of Swedish heritage but with modern and ecological flare!” I doubt if the expect these to be “users!” With that said am I going to run out and collect then all! Are you crazy! Have you seen the prices! Thank sharing Aaron!
When ya spit the water… I subbed and laughed my head off. 😂
Welcome to the GT family!
They don't have a lanyard hole. I don't like wooden handles. I don't like coatings on stainless steel knives. And I sure don't like the price. But to be honest Mora already went crazy with the Bushcraft Black, than again with the Garberg so I'm not surprised. The Mora's I use are the Basic and Companion and I have several of each to last me a lifetime and more. For full tang I have my Joker knives and other brands with micarta or G10 scales.
I guess they'll be in Mora museum as the knives that didn't sell.
Mora's are not the best knives around, but they are almost certainly the best value. They are very capable knives, but no way worth this. No way. The garberg is expensive enough. This is plain crazy
Gee, BPS knives are really looking good. Joker knives are a bargain as well. A Joker Pantera is 42 dollars with an olive wood handle and 4116 steel. Comes with a good leather sheath.I have the iron wood version.
Ordered my first BPS knife yesterday, figured it would be good to try a simple carbon steel with a nice sheath and wood scales.
I have a few Joker knives in my cart right now..... 14c28n is my favourite steel, and they sell flat grinds since I have more than enough scandi knives in carbon and stainless, but no flat ground blades other than in my kitchen
Couldn't agree with you more! I got excited when I saw the new Moras and then looked at the MSRP and was like, "are they out of their minds"! Won't be adding one to my collection anytime soon unless the prices come down significantly.
Glad they did this but why would they over price them, they are known for reasonable prices for a quality product.
I'm with you, dude. Yeah....looks cool. That's about it.
Great overview! Thank you! 😎👍🏻
$225 for the medium size on their website. Ouch. That’s Bark River territory.
I’ve been a Mora enthusiast for a long time, ever since the Bushcraft Black came out. But it feels more and more like Mora is just taking advantage of their name and brand loyalty instead of producing innovative and affordable new designs. There is no way in hell I would ever pay $200+ dollars for a knife made with 12c27 steel. I don’t think I would even pay $100.
Agreed. In fact the Bushcraft Black is ENOUGH ...Thicker ...Garberg. I can get ash wood, a drill, expoxy , screws ...Hell TBH the ELDRIS will do a lot of that😆
Yeah im a mora fanboy and I choked on an $80 Garberg. I'm having a hard time with this.
Bro they could pay ME, and I still wouldn’t use those. What the heck were they thinking?
Love it and i am a Mora fan but ... They ask 169 to 239 euros for that ...They must change the price .
Love my Garberg , my Classic , my Companion , my Basic but the Ash Wood at this price is crazy !...
Yeahhh I’ll be sticking with my Companion HD and my Garberg. One of these days I’m gonna get one of those Joker Nomads, too! Plenty of other options lol
Thanks for the video!
In Poland they're more expensive than custom made knive by local knifemaker. Do the math.
Thanks for the research. I always thought of mora as you get great bang for your buck. These don't seem to fall into that category but they still look nice
I have not seen them on sale anywhere yet, so let's not jump to conclusion on the price point yet. The only price info is Swedish MSRP, which does not really mean anything for us in the US. They'll be more expensive than the plastic ones for sure, but they are all so really nice, and full tang.
In the UK so these will probably cost even more here.
Absolutely insane that my field & steel custom AEBL scandi with G10 scales & kydex sheath cost less than the LOK knife from Mora. Puukko from dulo knives in vanadis 4e (64hrc) & carbon fiber handle....also cost less.
The list goes on & on & on. There are a VAST amount of blades that have VASTLY better materials for less or the same money.
Absolutely insane.
Who is actually going to buy these?
The only positive comments I've seen on these knives all come from Mora affiliates.
I had a boss explain it to me once why it was hard for us to turn the dealership around. He said you can’t be the town slut and then decide to turn pro. Basically what he meant was you can’t decided to charge for what you used to give away without pushback. They are known for amazing knives that are very cheap price. Now that they’re doing the higher and product. People are naturally shocked. I still think they’re charging too much for what they’re giving you on those Ashwood handled knives, but that’s my opinion. I agree at your price point that you’re talking about. They would be probably more accepted. They’re about $100 too much.
Good story for an example
Bro where you come from the people really agree on wearing Black hoodies, beanies and red beards. I approve of that.
Beautifully “unpacked!!” Thanks for saving us the time scrambling for one of these.
You bet!
Thanks Aaron, I was excited too until I saw the cost. think I will stick with my Garberg!
Good choice!
I’ll stick with my Garberg, it’s a great knife. My days of buying knives over 100$ are over.
The whole reason so many of us have been dedicated Mora fans is the simple fact that you can get a fairly high quality knife that will last forever for Walmart prices. This new series shows clearly that mora have lost their minds.
I just handled them at their booth at IWA fair. They feel really good in the hand.
But the price… come on
Discovered a little more data. Apparently, Mora is labeling all their stainless steels as (recycled Swedish stainless steel). Both the basic 511 with 12c27 and the Garberg with 14c28n. So not sure which steel is being used on these Ash Wood knives, which is not good for mora not being clear on which steel is being used. I am sticking to my original comments, that at twice the price of a Garberg for the same size knife, even if it is 14c28n is too high. What do you think?
Agreed! The price is high for recycled "mystery steel".
I am in Canada and could not get a stainless Garberg so I ended up with a benchmade 202 leuku in cpm 3v for 200 canadian used but minty - I know some people have an issue with Benchmade but it was used so they will never see my cash - unlike the Garberg the 202 is made in the USA and uses 3v steel plus has a longer blade
Ya another example of not see the price
@@gideonstactical I am in Canada so any other USA made knife in cpm 3v like a Bark River etc. is easily 4-600 canadian - my only other affordable choice was a cold steel master hunter or srk in 3v from taiwan
Those benchmade Puukkos and Leukkos are really cool, and not so terribly prices in Canada even, seeing them for 200/230$ respectfully, not even taking into account sales and such. I believe I've seen the puuko as low as $150 Canadian.
For a super steel and nice leather sheath, it's still less expensive than these moras.
The Leuko looks like an awesome knife, I'm glad you are happy with yours
I own quite a few moras (most are sub-$50, barring the Bushcraft Black I bought at launch), I use em, abuse em, and go on with my day. I love the look of the new moras, but there is no way I would want to use them to their full potential. I mostly use ESEEs now (4, 3, RB3, Izula II, and CR2.5), and though they are expensive (relatively speaking), I have no problem using them to their full potential (plus some) due to ESEE's warranty being bullet proof. Though, to be fair I pass on a lot of knives now-a-days because of the warranty. I'd love a TOPS Bull Trout, but you ever read the warranty page for a TOPS knife? no thanks.
Either way, kind of disappointing price for these new knives. No way in hell they'd beat my ESEEs even at the same price, let alone at +$ 50-100
you'll just hate them anyway. I own a garberg but it's slippery handled, heavy, and I just don't use it. I own 3 companions and I just use one of those. Lightweight yet amazing performance and they don't break even under torturous methods, they also have way more comfortable handles
They look sooo good, and I reckon the idea is for people to purchase the whole collection, but agree that the price point is mental. Having said that, I might get me the smaller knife, feels like a nice heirloom sort of thing to get the kids to transition to adult knives.
These knives are nice but the price is absurd indeed. You can get Swedish Casström knife e.g. Lars Fält for 182€ (sleipner steel) or even basic Fällkniven for about 200€. I value both of those higher quality than these or any Moras. Finnish Marttiini (Rapala) took even worse route and decided to move whole knife manufacturing to Estonia (for cheaper mf costs) but same time raised their retail prices. Completely insane.
Great vid as always Aaron, thanks for the honesty 🙏
My pleasure!
This new design is nice, but isn't what i am waiting for. I am waiting for a Robust or Companion in 3v or another higher end steel.
Very helpful. Thank you.
I think they have the decimal point in the wrong spot!
🤣🤣🤣🤣
Right on....I was pumped until I saw pricing.
I love Morakniv knives but these new knives from Mora is expensive.
Yup, my reaction exactly
I think the price is up there but, I will say at least they are not getting them made in that other place where they make cheap stuff 😉. To be honest I am still going to buy one.
Mora Companion and Bushcraft Black, followed by my Kansbol, laugh at those new Mora Knives!!
Very Nice vídeo Aaron! Your performance was amazing!
Thanks a lot! Glad u enjoyed it
Great video, as usual! And what the hell are the fantastic Mora guys doing???
Nice looking knives, but those pricings are crazy.
You can get a Terava Skrama 240 with the leather sheath, plus 2-3 smaller Jaakaripuukko knives for the same money you’s have to pay for just one of these Moras.
Flat grinds please on a mora love the 90 4 inch fillet from mora best paring knife in kitchen guaranteed.
I love the new style of video you are doing
Thanks so much 👍
They look nice, and I will be sticking with their older styles and my Enzo in 01 steel for scandi grind blades, haha. It will be interesting to see how Mora rep Dave Canterbury presents these.
They are entering an already overcrowded market full of very high grade knife options for bushcraft/camp knives
Ok this is your best video yet you've outdone yourself 👍 everything you're saying is true accurate and funny.
Glad you think so!
For the price of those I can have a custom knife made. Mora has gone nuts
I would love to see some of the Caftier youtubers take the price of these new Moras and try to build as many similar knives as you could.
Try some full tang models from other companies, and make some basic scales, and either patina or paint the blade, take some non full tang Moras and stick them into some wood and do the same patina/paint with the blade.
I think you could get quite a few very nice blades for that price
I remember the garberg being a lot more expensive when they came out. I am sure those prices will drop, probably not by enough for me to want to buy one though. They do look really good though.
Mora's big problem is that they struggle to make non-budget knives at a good price point.
I am a huge fan of Mora, I own five, and I have studied their manufacturing process. Their issue is that they specialise in making HUGE runs, of budget knives, using automation, and with absolute maximum efficiency. Whats more, they are made in Sweden, paying grown up wages, and not outsourced to somewhere like Asia or El Salvador.
What this means on the ground is that if you buy one of their mainstay, budget knives, you get maximum bang for your buck, but once you head up to their more niche runs, and higher end knives, you start to get diminishing returns, until you quickly reach a point where your money is better spent elsewhere.
This really hit home when I treated myself to a Mora Pathfinder (Mora Black Tactical). Its a great knife, and everything awesome about Mora, with a longer, thicker blade. However, it came with a crap nylon sheath, and clocked in at about 90% of the price of a Condor Moonshiner. High end Moras are not value for money, they are luxury items you are buying for the brand.
I am glad they are listening to their critics, but nobody wanted this. They wanted a full tang mora, not some luxury top tier limited edition Mora with ash handles and corby bolts.
Great video format. Truly enjoyed. There is some marketing miscalculation on Mora's side, really. I mean, add 60 euro and you can buy a wonderful Roselli knife. Which is a totally different and I'd say premium level. Or it's a marketing "clickbait"? Like everyone is now talking about Mora going f...ng bananas and then Mora "hears" its fans and drops the price. A little weird, though.
Thanks for the video. I'm a big mora fan but in that price range for that Steel there are too many better options
Tbh I never thought I'd see the day that MORA of all companies would piss of the knife community.
I really like the Moras I have, not because they're the best knives ever built, but because they're cheap, reliable, cheap, robust, and _cheap._
But at $250 we're firmly in high-end production or even semi-custom territory here. Why would anyone spend this kind of money for mystery steel when you could get any flavor of super steel for less?
Hey great job again!
Thanks again!
For me a LOOOT of the appeal of the Mora was how cheap they were for being a really good little knife. I also 100% believe that It’s extra ridiculous to ask these prices for the same basic steel of the $15 companions. That’s beyond stupid.
The prices are nuts. I picked up a nearly brand new Reiff F4 Micarta on the secondary market for $225. There’s just no way I’d pay that for a Mora without some significant upgrades.
Old saying >>
THERE'S A SUCKER BORN EVERY MINUTE
I love my mora, but not at that price! It's a hard pass for me.
Ya, it's a no go. I can get a lion steel in m390 for $140us. With better handle materials too. Or as you said, almost any Helle even in their laminate. The whole Kellam line beats it too. What the hell are they thinking?
I totally agree with you ! 🔝😊👍
Thank you very much 🤗💚
You're welcome 😊
@@gideonstactical
Thank you very much : you too 🤗💚
brisa / enzo has the same type of knives with micarta and choices of full flat grind or scandi in sandvik for a fraction of the price,and if you dont like the handles just buy the knife blanks for even less and just slap whatever scales you want on it,mora is detatched from reality.