Stone Island History

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  • Опубліковано 21 чер 2018
  • Stone Island History
    .
    Instagram: @DoctorSoles11
    The brand was founded in 1982 by Massimo Osti
    More on him later!
    A commonly used nickname for Stone island is Soney- post Malone pose
    first adopted by the Paninaro youth in Italy in the ’80s - their style was very much inspired by ’50s Americana, but combined with sporty Italian designer labels. It was around this period that British football fans, following their teams to European Cup games, started bringing back some of these same labels to wear on terraces in the UK
    Now some say its early evolution as a cultural staple started thanks to soccer hooligans from the UK. They wanted to avoid cops and rival clubs so instead of wearing team colors they started wearing flashy designer stuff…
    Not sure how one led to another…but I wasn’t around so I just gotta assume that’s how they got down….with the get down
    this eventually would turn into a dick measuring race for who could have the most expensive, rarest, most modern threads, and stone island fit THA BILL
    Many would say Stone Island was perfectly suited for “casual Culture” - the supreme of its time basically…except instead of a box logo you have this famous patch that allows people to know you mess with stone island, and ya got good taste…since the pieces stand out and are obviously high quality…but to the untrained eye are not a loud obnoxious statement
    This eventually evolved to finding Stoney in inner cities and tied to the grime scene, with THA PATCH now a badge of raw masculine muscle
    Now theres a lot of thought that Grime OG Skepta’s close ties to drake led to Drake being turned on to Stone Island and leading a young generation of young hypebeasts to know about the brand in the first place
    And that may be true, but at the end of the day, you cant grow as a brand or garner respect, without substance, and boy does Stone Island have it…
    They’re renowned for pushing the boundaries of technology and innovation in their military designed garments for decades…and im very drawn to brands like that…those that push us forward and are constantly looking to evolve
    I mean…heat reflective fabrics??? Are u kidding me??
    I really tried to find a piece of those but they are literally impossible to find. Always sold out. Or lack of something in my size. Or whatever. Such a shame. Cuz that’s so bad ass
    Massimo Osti set the blueprint for Stone Island and his legacy still informs where it is today. He’s the man who brought us reflective jackets, color-changing heat-reactive jackets, polyurethane-lined weather protective jackets, reversible jackets, dual-layer jackets with removable linings. These are all ideas that are now commonplace, and I guarantee that every major fashion house in the world has some of his work in their archive somewhere.
    The compass symbolised love for the sea and an aim for constant research.
    It drew influence from naval military uniforms
    Osti was obsessed with military and workwear
    The name for the brand was inspired by Joseph Conrad novels, and apparently the words STONE and ISLAND came up ova. And ova. And OVA again…leading Osti to use it as his brand name given his extensive experiementaiton with sea elements on his fabrics.
    Shadow project!
    errolson hugh acronym nike nikelab acg all conditions gear
  • Розваги

КОМЕНТАРІ • 1 тис.

  • @joostkeirsgieter9863
    @joostkeirsgieter9863 6 років тому +1047

    It belongs to the casuals not the hypebeasts

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +23

      lots have said that

    • @ricardosoto5770
      @ricardosoto5770 5 років тому +50

      Casuals=football/soccer hooligans.... The problem is that the true hooligans have moved to other brands because Stoney has become mainstream and also well.

    • @michaelmcboomboom7473
      @michaelmcboomboom7473 5 років тому +6

      ricardo soto yea like cp company. Too many people wear stone island now

    • @ricardosoto5770
      @ricardosoto5770 5 років тому +14

      What about Paul and Shark and One True Saxon? Are there popular among hools?

    • @michaelmcboomboom7473
      @michaelmcboomboom7473 5 років тому

      ricardo soto Paul and shark is a bit but it isn’t recognised as much even though imo it’s way better quality and if by true Saxon you mean true religion then Edwin jeans are usually more popular

  • @louisking4143
    @louisking4143 6 років тому +561

    i hate hypebeast wearing stone island

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +15

      i dont hate it, but i understand it

    • @Youtuber24578
      @Youtuber24578 5 років тому +2

      No, that stigma comes from the fact that a lot of football ‘hooligans’ wear clothing by stone island. Then because of that a lot of other people started to dislike it and became deterred from purchasing products from the brand.

    • @noahmathews772
      @noahmathews772 5 років тому +7

      Dadasha the Italians are hooligans themselves, called ultras and ‘white trash english chavs’ lots are of African/Carribean roots especially London and midlands teams

    • @tachkazor96
      @tachkazor96 5 років тому +3

      You are lowkey hating them because you want to be like them.

    • @ianjwatson1874
      @ianjwatson1874 5 років тому +4

      @@dadasha There are Football Fans all over Europe wearing it. It's Synonymous with The Weekend Offender. The Person, NOT the Brand. I first saw it on Scousers, then Aberdeen casuals(around '85-'86), then Everywhere across the Country, of BRITAIN. UK is Made up of 4 Countries.; I'm Scottish. From Edinburgh, and a Proud Jambo.

  • @foreverandever5548
    @foreverandever5548 6 років тому +867

    Stone Island will always be for the Hooligans.

  • @mountainman6172
    @mountainman6172 6 років тому +662

    I am a Brit and can confirm it is indeed a hooligan certified brand. Gotta hide that certilogo bredrin!

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +30

      lol so many ppl have said that now im startin to worry

    • @mountainman6172
      @mountainman6172 6 років тому +11

      Needn't worry, it's aiiight!

    • @CassusBeli
      @CassusBeli 6 років тому +24

      I know for a fact that Stone Island hate this Image, I used to know somebody who worked for them. Its stems from the football fans who took a liking to the brand.

    • @CassusBeli
      @CassusBeli 6 років тому +8

      I'm only going from what a mate told me, this was 20 years ago. He worked for them when we were students and he told me that they really don't like the negative Image that can be associated with some of the fans. I've never followed football but I do still own a few good SI jackets from 20 years back.

    • @ajtv7828
      @ajtv7828 6 років тому +6

      Doctor Soles11 Stone island is NOT hype

  • @Alex-em3fy
    @Alex-em3fy 6 років тому +90

    The reason it went from football shirts to designer gear is because the hooligans would travel abroad, shoplift a load of designer gear and bring it back and show off that they've followed their team in Europe and have all this designer gear to show for it.

    • @Alex-em3fy
      @Alex-em3fy 6 років тому +16

      No chance a working class lad from Burnley is buying it ahah, that's how it was obtained

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +3

      lol makes sense

    • @FRESHDON.
      @FRESHDON. 6 років тому

      True

    • @minefieldbang
      @minefieldbang 3 роки тому

      well said

    • @BobGnarly420
      @BobGnarly420 2 роки тому

      @@uncontrollable343 u mean heysel not Basel

  • @byrneside9169
    @byrneside9169 6 років тому +343

    And ffs stop calling it soccer

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +14

      its what we say over here mate. dont know what to tell ya haha.

    • @jonathansndergaard2387
      @jonathansndergaard2387 6 років тому +29

      Its a line from a movie called Green Street Hooligans

    • @LL-cg9uc
      @LL-cg9uc 6 років тому

      I got it bud

    • @butumjoehanie675
      @butumjoehanie675 6 років тому +3

      Pete was a wise man

    • @jackm3720
      @jackm3720 6 років тому +7

      "and for fuck sake, STOP. SAYING. SOCCA"

  • @user-ej9zw7gh2q
    @user-ej9zw7gh2q 5 років тому +140

    Stone island is NOT "hyperbeast" it is made for real geeza's

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +13

      not once did i say it was for hypebeast. you didnt watch the video lol

    • @MrMarkhall1
      @MrMarkhall1 3 роки тому

      Made for mugs more like,waste of money.

    • @wavysoundz1
      @wavysoundz1 3 роки тому +4

      @@MrMarkhall1 get off the internet you 45 year old with 3 kids

    • @alexmcadam1126
      @alexmcadam1126 3 роки тому +1

      @@MrMarkhall1 bellend, it’s for football fans

    • @MrMarkhall1
      @MrMarkhall1 3 роки тому

      @@alexmcadam1126 Junkies more like

  • @ricardosoto5770
    @ricardosoto5770 5 років тому +38

    Italian Paninari, British Hooligans..... now americans are discovering the brand..... It was been a underground fashion secret for 30 years.

  • @PabloBrown
    @PabloBrown 5 років тому +83

    Before hooligans it was apart of the 80's Italian sportswear culture. A bunch of italians riding mopeds in stony.

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +6

      thats right!

    • @ianjwatson1874
      @ianjwatson1874 5 років тому +5

      Paninari

    • @Chicken-Sashimi
      @Chicken-Sashimi 5 років тому

      That's fkn gangsta man!

    • @Guusprod
      @Guusprod 4 роки тому

      The clothing is not bad at all but it’s has a bad imago bc of the people who wear it.

    • @GreenCocanix
      @GreenCocanix 4 роки тому +1

      Yeah cafe mods basically but still mostly unknow until casuals blew up still remember going to europe with liverpool lads to steal shit

  • @georgemoncur2000gmailcom
    @georgemoncur2000gmailcom 6 років тому +209

    Hope the hypebeasts are happy with themselves, look at the price of the new season

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +4

      lol

    • @1m2a3t4t5
      @1m2a3t4t5 5 років тому +3

      Hype beasts buy vintage tees by the 'highest to lowest' in price of bands they dont listen to and distress further. Of course theyre happy with themselves.

    • @DonManMaynard
      @DonManMaynard 5 років тому +2

      How much has it gone up by? I bought a sweater from flannels about 5 year ago for £150

    • @---xi7ev
      @---xi7ev 5 років тому +2

      Don Maynard sweatshirts are 190 rrp now

    • @Extorting
      @Extorting 4 роки тому +1

      -- make that £205 now

  • @henrybowler6982
    @henrybowler6982 6 років тому +298

    hate seeing Americans or hypebeasts in a stony. it belongs to the UK football hooligan culture, and they're​ ruining that exclusiveness.

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +38

      i can appreciate that perspective as something being ruined, but ultimately i think its more open minded to realize that good brands will always find their way to a broader audience than the culture/subgroup that feels very attached to it at an earlier stage; again assuming it truly is a good brand- which SI obviously is. so yes it will lose its exclusivity, but if you mess with the brand i think you'll look past that, and if you feel your exclusivity is what made you fall in love with the brand as a proxy, you and others that feel the same will gravitate to something new/else and the exclusivity will start again. stay hopeful my friend!

    • @lukewarmape603
      @lukewarmape603 6 років тому +25

      henry bowler who knew hooligans were such babies about who wears the same clothes as them lmfao

    • @Googoogaagaa67
      @Googoogaagaa67 6 років тому +29

      So only hooligans Can wear it?
      Most of them Can’t even afford it

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +8

      LOL

    • @cal9605
      @cal9605 6 років тому +7

      Hooligans are a joke to the rest of the world pal 😂

  • @MegaLewman
    @MegaLewman 6 років тому +22

    The best thing about stone island is how they make the badge, they purposely put imperfections in it, so replica badges are actually made perfectly and it's quite obvious when one is fake

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +5

      ahh good to know!

    • @michaelmcboomboom7473
      @michaelmcboomboom7473 5 років тому +3

      Also always have things like the drop stitch which fakes don’t have

    • @MegaLewman
      @MegaLewman 5 років тому

      I've actually seen the fakes having drop stitch now, best way to tell is by the thing the buttons go through, on real it should be curved, on fakes it is straight.

    • @michaelmcboomboom7473
      @michaelmcboomboom7473 5 років тому

      OOQARFASOFSAIF yea on fakes it’s just a slit but on real they have been cut properly

  • @jonwillis4109
    @jonwillis4109 5 років тому +47

    CP Company is my go-to brand now, now rappers have started wearing Stone Island. They've made it to commercial

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +3

      yea i tend to hear a lot of that in these comments lol

    • @alexakehurst5009
      @alexakehurst5009 5 років тому +4

      Yh and cp like the casuals as we saw with there colab with three stripes whereas stoney like Nike and want to leave the casuals

    • @michaelcross2237
      @michaelcross2237 5 років тому +5

      same for me. my Stone Island has been buried for a few years and I've invested mostly into CP Company when it comes to casual wear. I'm sure CP will be picked up and ruined soon too.

    • @Ava-eq7nm
      @Ava-eq7nm 5 років тому +2

      You are right about CP and Stone Island. I tend to have gone to CP more recently. But Stone Island seem to have got a lot better lately. But I would say unless your buying a nice coat from CP , Stone Island is bringing out some really nice quality pieces. The CP clothing just doesn’t have that same quality or wear well after some time. Not a fan of the calibrations for either or this America fellas , he’s a doughnut. Nice coat that jacket though.

    • @paulbeaney7912
      @paulbeaney7912 4 роки тому

      I agree

  • @ciaranrowe6477
    @ciaranrowe6477 5 років тому +26

    The hooligan image is dying , the thing I hate is how Americans think its a new brand. Been by far the bestselling premium brand in the UK for at least 25 years

    • @GreenCocanix
      @GreenCocanix 4 роки тому

      Your wrong mate casual are on the rise

    • @planesimple8619
      @planesimple8619 3 роки тому

      @@GreenCocanix nah mate, too bait for the hoolies.

    • @DerHalbeEuro
      @DerHalbeEuro 2 роки тому

      Really? I truly don't know what's so special about this brand beside that logo that only screams "i have a lot of money and don't know what to do with it". Especially the UK has much better looking brands like Bellstaff, Barbour, Fred Perry, Burberry etc. who are also partly cheaper than Stone Isand.

  • @mroctober2011
    @mroctober2011 5 років тому +116

    Americans wearing Stone Island is like a kid from the UK wearing a blue bandana with a Crenshaw t shirt. Just weird and not right. You missed the history of the compass and the connection to the Celtic Cross and Right wing politics which some of the early hooligan firms had. That's ok though, wear it to the mall.

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +8

      LOL. i legit died laughin readin this. thank you for that. also appreciate the added info for the compass! couldnt find much on it. if you have any links you could share i'd appreciate it. would love to learn more

    • @achannelhere7276
      @achannelhere7276 5 років тому

      Your soooo right tho but still laughed so hard bro🤣🤣🤣

    • @soccerrules4017
      @soccerrules4017 3 роки тому +3

      Imagine gatekeeping a brand no ore fucking cares

    • @emulatorgaminguk2751
      @emulatorgaminguk2751 3 роки тому +4

      John just fuck off, he can wear whatever tf he wants 💀

  • @cookieeater101001
    @cookieeater101001 6 років тому +35

    Honestly this is some top quality content that deserves way, way more views

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +3

      means more than u know! inspires me to keep going with these. appreciate the patience

  • @lewisforster6549
    @lewisforster6549 6 років тому +256

    It's a casual brand ffs

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +12

      lol never said it wasnt

    • @evantaylor989
      @evantaylor989 6 років тому +22

      lewisDrfc fuck the hype beasts

    • @lewisforster6549
      @lewisforster6549 6 років тому +2

      Evan Taylor init lad

    • @denxytube1915
      @denxytube1915 6 років тому +16

      Their stuff is a bit expensive. I saw a stone island tee go for over £100
      That isn’t very casual if you ask me

    • @lewisforster6549
      @lewisforster6549 6 років тому

      Denxytube I'm not into it me

  • @The_Orb_Ponderer
    @The_Orb_Ponderer 5 років тому +10

    There was a particular match played against Liverpool and an Italian team. The Scouser supporters robbed a Stoney store. That's how it got popular. Because they cleared out the store entirely

  • @bramcopermans7494
    @bramcopermans7494 6 років тому +2

    Your dad at the end is too funny hahahaha he’s feeling so good in that jacket hahaha love it!

  • @jonahg6564
    @jonahg6564 4 роки тому

    I’m making my way through your videos but I’m gonna need some more! They’re so good!

  • @machielvanoevelen5591
    @machielvanoevelen5591 6 років тому +6

    My man, I really like your dry sense of humor, kinda serious and funny at the same time! You definately deserve more subs! So you got my sub and support! Keep on going!

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +2

      haha i appreciate that! means more than you know

    • @neilaspin008
      @neilaspin008 5 років тому

      Why don't you marry him then?

  • @punkit743
    @punkit743 5 років тому +3

    I first saw stone island being worn by the Casuals which are UK football hooligans , with some crews bringing clothes from Europe they stole during shoplifting sprees while at football matches abroad. In Scotland there was an ex hooligan who opened a shop in Aberdeen specifically catering to stylish brands , it was a peacock type thing strutting with the best gear and being the best crew. Good video i just stumbled on and was good to hear about it.

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +1

      thanks for watching! yea its had quite a history from everything ive learned and heard about. appreciate the added insight!

  • @annajones3
    @annajones3 6 років тому +2

    I'm really drawn to your videos. You do a good job informing us.

  • @Ducpik
    @Ducpik 5 років тому +2

    Awesome video, well made! You taught me a lot

  • @brc6137
    @brc6137 5 років тому +13

    History lesson starts at 8:41

  • @CassusBeli
    @CassusBeli 6 років тому +6

    Does anybody here remember Left Hand? If you do....virtual handshake!

  • @TheLordCarIo
    @TheLordCarIo 4 роки тому

    Lovin the channel bro. Big up from the U.K! I also like how you reply positively to the negative comments, keep it up 👊🏼💯

  • @Bamiyanbigasf
    @Bamiyanbigasf 5 років тому +1

    I love fashion and I have all the really well known “Hype” brands (Bape,TNF,Off White,Yeezy) but stone island seems like a really good way to branch off into a more classier look that I want

  • @SteveLufcAllan
    @SteveLufcAllan 5 років тому +9

    Paul & Shark ⚓️
    U don't see the hype beast jumping on this brand I love this brand

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +1

      its a great brand!

    • @feelinsupersonic1606
      @feelinsupersonic1606 4 роки тому +1

      My all time favourite brand Paul & shark the knitwear and jackets are real quality

    • @jonclark1113
      @jonclark1113 3 роки тому +1

      Paul and shark is the business.!! Love the make and logo is ultra cool. Really good old school label. 🍻🍻

    • @andrewfield8562
      @andrewfield8562 3 роки тому +2

      Not hyped at all as good if not better quality still made in Italy 👍

  • @amsterdamx0713
    @amsterdamx0713 6 років тому +7

    As you say Stone Island has been a hooligan brand for a long time and in the casual clothing and hooligan scene it’s not appreciated that the so-called ‘hypebeasts’ take over the brand, just because mainly Drake caused for it to blow up. As im a football fan from the Netherlands I strongly agree with this opinion and though it’s an expensive brand it’s worn by pretty much everyone able to afford(or fake) it which ruins the exclusivity of it.

  • @JMilionair
    @JMilionair 5 років тому +1

    Good info! Just got a comment on one of my Supreme x Stone Island vid I did and recently learned some of the info you shared.

  • @michaelhansen3804
    @michaelhansen3804 5 років тому +2

    Your dad looks smooth in that jacket! Might wanna cop one for him ey!

  • @harrymg109
    @harrymg109 4 роки тому +8

    “It’s kinda like supreme for people who grew up a little bit” wtf is he on about stone island and supreme are nothing alike😂

  • @Donkens
    @Donkens 5 років тому +23

    Dont mind the 15 years old that did not even live through the casual cultures glory days. What they recnetly did is watching gse on netflix and think they know something. Italians made the brand exclusive, not hooligans

    • @albin4548
      @albin4548 4 роки тому +4

      Ask anyone in Scandinavia, England, France, Spain and even Italy why stone island is popular and you will get the same answer, casual culture made stone island

    • @Guusprod
      @Guusprod 4 роки тому +1

      The clothing is not bad at all but it’s has a bad imago bc of the people who wear it.

  • @mclste
    @mclste 6 років тому +1

    I only know a few badge colour schemes, regular is for normal stone island products, you get one with a green border which means it’s pre 2000.
    The solid colour one is the shadow project line
    And the black with all White compass indicates that the piece uses new materials,
    You also get frost badges and acid treated badges

  • @velikmn1181
    @velikmn1181 6 років тому +1

    Thanks for the video bro good informations and yeah
    Greetings from Germany 😘

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +1

      thanks for watchin! always crazy awesome to hear i can be in touch with people all over the world

  • @manimoneytv
    @manimoneytv 4 роки тому +24

    Americans
    Only wear stone island if u even know where West Ham is

    • @bt2307
      @bt2307 4 роки тому +2

      Or Milwall

    • @cloudsboys1976
      @cloudsboys1976 4 роки тому +1

      J 1- UK Drill or leeds

    • @bt2307
      @bt2307 4 роки тому

      LSC will teach em good and propa

  • @bodigames
    @bodigames 5 років тому +3

    Stone Island is popular In the Netherlands!
    I have 3 sweaters one hoodie one T-shirt and 2 polo’s.
    Thats enough for me I dont need more!

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +1

      haha solid rotation it seems! yea im happy with my one piece for now but will hopefully be able to find a shadow project one i like and/or a heat reactive one!

    • @marinofraser7891
      @marinofraser7891 5 років тому

      Stone island the favourite brand of extreme right. Fare right politicians in Holland west that brand

  • @peppe2219
    @peppe2219 Рік тому

    Hi man, Is the raso gommato vinyl cover long coat owned by someone you know that want to sell It?

  • @christophcongcffaessler2391
    @christophcongcffaessler2391 6 років тому +2

    Just in case uve missed the latest season.
    There is a dyneema bonded leather ice jacket ;) white to black and white to darkred/burgundysh. But its a stack. 3250€

  • @diegod1177
    @diegod1177 5 років тому +5

    8:51 omg the ultimate stereotype hahahah

    • @gabrielepiarulli837
      @gabrielepiarulli837 5 років тому

      Yeah but at that time in Italy having these kinds of brands meant something, and not only for the price but because while other people wore only American and overused brand, these kids wore something that represented them

  • @henrim3840
    @henrim3840 5 років тому +3

    Hey Doc, your dad looks like Massimo Osti

  • @Tom-se9ge
    @Tom-se9ge 6 років тому +1

    Stone island is an impeccable brand which is massively overlooked.

  • @CR7suiiiiiiiiiiiiiiiiii7
    @CR7suiiiiiiiiiiiiiiiiii7 2 роки тому

    I literally thought you were some popular ass UA-cam you delivered a very good informational video

  • @robo9188
    @robo9188 5 років тому +4

    Mongrels claiming it's a football hooligan brand obviously dont know that back when liverpool made it to italy they ran riot terrorised and stole from the italian casual shops..... it was only ever meant to offend rival teams that didnt make it.... its since been diluted by grime/rap/hip hop and anyone that can afford it.... its a status symbol now that you have money and most holligans are not fans of it anymore for that very reason 👌👍

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +1

      yea context of how you came around the brand is a big factor

  • @Mark-lu3tn
    @Mark-lu3tn 5 років тому +5

    In year 2040 you can wear cp company

  • @bobdenbreejen4113
    @bobdenbreejen4113 4 роки тому +1

    Does anyone know the exact name of the jacket?

  • @alexthyer1681
    @alexthyer1681 6 років тому +2

    The reason why hooligans started sporting expensive gear was to avoid police detection as they could not be identified as fans through team colours

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +2

      yea as ive learned more about it that part makes more sense

  • @zuyichen9055
    @zuyichen9055 6 років тому +12

    Really love the look. Another year until I finish my masters in computer science then maybe I can cop some of these sweet stuff.

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +1

      its a great look! lot of great pieces for you to check out when youre ready

  • @matagan8817
    @matagan8817 5 років тому +13

    Stone Island is Ours.
    -Ultras

  • @SteveSmith-kd9if
    @SteveSmith-kd9if 6 років тому +2

    I see you riding around South Philly like a boss in the Stoney!

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +1

      haha not south philly but def felt like a boss fer sher in this

    • @SteveSmith-kd9if
      @SteveSmith-kd9if 6 років тому +1

      Doctor Soles11 oh, the row homes looked a little like south Philly

  • @Stoicsplatform
    @Stoicsplatform 5 років тому +1

    Good video enjoyed it

  • @YungJules001
    @YungJules001 4 роки тому +3

    Damn Doc you look like a focking star here haha you should go back to this look
    Peace

  • @danerkebab-by9np
    @danerkebab-by9np 5 років тому +5

    Stone island belongs to the football casual who wear any adidas shoe and listen to the stone roses or oasis

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +3

      u belong to stone island. not the other way around. u dont own the brand lol

  • @shafserious2805
    @shafserious2805 4 роки тому +1

    Entertaining video👌

  • @jedi4705
    @jedi4705 5 років тому +1

    what's the brand of your glasses?~

  • @user-yy6to9yr4d
    @user-yy6to9yr4d 4 роки тому +6

    I live in Sweden and back in the days, people would walk up to you if you wore Stone Island and they would ask you, ”Do you stand up for the patch?”. If you said no, they would rip off your patch and if you said yes, you would have to fight.

    • @Laser-fz6fe
      @Laser-fz6fe 3 роки тому

      Så jävla sant hahaha

    • @andreykabychshenko3445
      @andreykabychshenko3445 2 роки тому

      Братко this is so true about the Stoneisland patch. I heard those stories from Italians. In North America chuligan culture doesn't exist.
      From Canada от Русского брата крепко обнимаю.
      Я говорю по Шведски и на Сербском.
      Lived in Sweden in Kristinehamn when I was 10.

  • @astudentthatwantstolearn
    @astudentthatwantstolearn 6 років тому +55

    Great vid! Have you looked at C.P. Company?

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +9

      appreciated! havent heard of them actually

    • @astudentthatwantstolearn
      @astudentthatwantstolearn 6 років тому +1

      Doctor Soles11 they are famous for the goggle jacket! Here is the website www.cpcompany.com/en

    • @imad9473
      @imad9473 6 років тому +53

      Hope “hypebeasts” don’t ruin cp company too !

    • @CassusBeli
      @CassusBeli 6 років тому +1

      Its under the same ownership.

    • @alfietp4083
      @alfietp4083 6 років тому +17

      Don’t tell him about cp company, don’t want more 10 year old kids ruining it or fucking hypbeasts

  • @DisgruntledFun
    @DisgruntledFun 6 років тому +1

    That jacket looked fly with your dads flamingo shirt, not gonna lie lol

  • @synchromystics-hiphop
    @synchromystics-hiphop 5 років тому +1

    great video, try and get your hands on an Ice Jacket. I've got two and they've had compliments the whole world over.

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +1

      thanks! I found one actually...it was the last one left in the actual freezer in the store; so dope. 5 grand!! hahah. but im gonna wait for a better color cuz it was just white and black

  • @diegod1177
    @diegod1177 5 років тому +3

    15:48 your
    dad never looked so fly

  • @brandonboulding2774
    @brandonboulding2774 5 років тому +5

    Clothing is something everone should be able to enjoy know matter what part of the world or planet they come from.

    • @willpickford2134
      @willpickford2134 4 роки тому

      But it’s been watered down so much by 13 yr olds using mummy and daddy’s money and think they’re at the height of fashion and wannabe roadman drake showing his arrogant little prick fan base to it. You can wear what you want but it’s a disgrace when people aren’t wearing it for the right reasons.

    • @cristobalhansu
      @cristobalhansu 4 роки тому +1

      @@willpickford2134 the right reasons? lmfao these aren't PPE

    • @willpickford2134
      @willpickford2134 4 роки тому

      Hans Christian Cristobal lmao you know what I mean. Hypebeasts ruined it for everyone, just disrespect to the brand and it’s roots.

  • @Froomboii
    @Froomboii 5 років тому +1

    Fashion is often talked about as an art form, and while most of such talk is overrated, there is a certain artistry about Stone Island in the way it experiments for the sake of experimenting. At the end of the day, a jacket changing color depending on the temperature may not mean much to most consumers. But to Stone Island, that sense of achievement is real.
    Stone Island’s fervent embrace by its customers is an indispensable part of the brand’s success. Its fan base is as immense and fanatical as those of football clubs. For many, collecting Stone Island is a serious endeavor and a lifelong passion.

  • @kxshook
    @kxshook 6 років тому +1

    What’s that piece you have called? It’s really 🔥

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +1

      david tela light! closer look at the tag and official name in the video

  • @imad9473
    @imad9473 6 років тому +22

    The thing with stone island is that you can wash the clobber with the badge off, which keeps the logo nice and safe! Whereas supreme tees are risky to wash as the logo will eventually come off :)
    +HYPEBEASTS have ruined the CASUAL BRAND Stone Island :(

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +2

      yea good call!

    • @vimos.9996
      @vimos.9996 5 років тому

      Stone Isalnd could give less of a fuck what hypebeast do, theyre getting their money so stone isalnd could care less what you think.

    • @catherinedorrian7548
      @catherinedorrian7548 2 роки тому

      My boyfriend wears Stone Island and I've bought him a few pieces over the years. It's expensive but the jackets are good quality and wear well but the knitwear is dreadful. Even when hand washed it shrinks. Definitely not worth the high price tag.

  • @Zakawaka45
    @Zakawaka45 5 років тому +15

    These big hard youtube casuals seem to be pretty sensitive

  • @matserve6667
    @matserve6667 6 років тому +1

    can you do something on cp comany by Massimo Osti ( it got to be whit the glass hood

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +1

      ive been asked a bunch so im def gonna look into it!

  • @djbenavit
    @djbenavit 2 роки тому +2

    Definitely a brand worn by lads going to football and also the rave scene in the 90’s…..a lot of the hooligans discovered ecstasy and calmed down and started going raving instead of fighting every weekend! Even now if you go to watch West Ham play (my team) the supporters are wearing stone island, cp company or Lyle and Scott! London boy style! ✌🏻

  • @SteveLufcAllan
    @SteveLufcAllan 5 років тому +7

    Don't wash with the tag on.

  • @miriamniko2205
    @miriamniko2205 6 років тому +6

    huh ok, so basically when English wankers adapted Stoney it easily started to getting popular more and more, in 70's being a Hool was really popular and when something gains popularity it is well known in every type of social group, one of these social groups are people working as policemen. In the beginning, it was easy for the typical policeman to kind of see who is a Hool. When they've started escaping thru the crowd after fighting with their opponents that are fans of the other team, it wasn't hard to see a band of guys in colorful football shirts. As I said before, many people wore Stoney's so Hooligans used brands like stone island/Lacoste and other brands as a camouflage.

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +3

      from that stand point it made sense; i guess i just couldnt picture a hooligan type transitioning into "fancy" designer wear but i dont know the european hooligan culture and just have american hardcore sports fans to compare to...which i could never see them going from wearing a jersey for example to wearing lacoste or polo or anything...again not saying i agree/disagree/think its impossible....i just couldnt picture it based on what ive seen personally haha. but good to know!

    • @MadeOfStone02
      @MadeOfStone02 6 років тому

      Mate you dont have a clue ahahah, in europe there are football casuals (hooligans arent really a thing anymore) who dont cause that much trouble but still kick off, casuals typically wear expensive clothes like stone island CP paul and shark etc

    • @MadeOfStone02
      @MadeOfStone02 6 років тому

      Like most casuals wear expensive brands basically

    • @DoctorSoles11
      @DoctorSoles11  6 років тому

      yea never been to europe so only have google to go off. maybe someday i can make an update video once ive traveled out that way!

    • @DoctorSoles11
      @DoctorSoles11  6 років тому

      sounds swaggy

  • @beastyzee6506
    @beastyzee6506 6 років тому +2

    That Stone Island x Supreme collab must really piss you off then

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +1

      lol few things piss me off. dont care about that collab at all haha

  • @kaiyoshi9686
    @kaiyoshi9686 5 років тому +1

    dad part was funny as fuck lmao

  • @ajh90210
    @ajh90210 6 років тому +4

    CHECK OUT C.P Company X Adidas (colab)

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +2

      damn yo. ima have to take u sers with that stone island emblem as yer icon thumbnail haha

    • @ajh90210
      @ajh90210 6 років тому

      Here's the Link.......... hypebeast.com/2018/2/adidas-c-p-company-kamanda-goggle-jacket

  • @H00VER
    @H00VER 6 років тому +3

    Subtle daddy flex

  • @ukyredpumas
    @ukyredpumas 4 роки тому +1

    10:40 right on!!! Supreme for those who kinda grew up !!!

  • @njx9230
    @njx9230 6 років тому +1

    wasn't feeling it at first with the tee, but it does look great with the shirt and tie!

  • @ThatKidsLazy
    @ThatKidsLazy 5 років тому +3

    If you go on the stoneisland store they just released a heat reactive jacket, I'm in love with it but not sure if it would be in your taste.

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +1

      Saw it! Not exactly my style so I’ll keep waiting lol

  • @Dylan-ir7gm
    @Dylan-ir7gm 6 років тому +65

    You need to remove the shot of the QR code, people can steal It 😳

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +9

      lol

    • @kitler01
      @kitler01 6 років тому +17

      Dosent work like that but if alot of people scan that same code it will show up as fake on certilogo

    • @gt3072
      @gt3072 6 років тому +1

      ABU 98 Correct

    • @lancelegstrong7434
      @lancelegstrong7434 6 років тому

      ABU 98 you get about 4 uses out of a certilogo before it becomes unverifiable

  • @tretbootlover6969
    @tretbootlover6969 5 років тому +2

    Their jackets withe the secret pockets are perfect for some green

    • @billymorris5426
      @billymorris5426 4 роки тому +1

      NRGY_ fritten nah it’s perfect to put your badge in

  • @victorlundlarsen4617
    @victorlundlarsen4617 5 років тому +2

    when you are watching the video with stone on

  • @aerontownsley877
    @aerontownsley877 5 років тому +4

    Stone island isn’t hypebeast it’s casual always will be

  • @jimharvey177
    @jimharvey177 5 років тому +24

    Can't believe this mug has worn stone island with a moody shirt and tie and dodgy strides,he clearly don't get it

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +12

      the casual culture and hooligan roots? you are correct. that's not who I is. or who I be. yet im about stone island. speaks to the brand. no one wants to be one dimensional

    • @mattlockett4882
      @mattlockett4882 5 років тому +4

      @@DoctorSoles11 I rate you for wearing a piece you like how you want, not how id wear it but i actually think the fit is fire

    • @DoctorSoles11
      @DoctorSoles11  5 років тому

      appreciate that!

    • @planesimple8619
      @planesimple8619 3 роки тому

      Bellend

  • @nodd9780
    @nodd9780 5 років тому +2

    love my stone island thermo reflective jacket hehe :)

  • @cassiawalton6255
    @cassiawalton6255 5 років тому +1

    Does all stone island products have a badge on it? I bought a stone island shirt front the thrift store and it has an embroidery S.I. on it but it doesnt have a badge with the logo on it? Does that mean its not real?

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +1

      im not sure tbh, still relatively new to the brand!

    • @dr.andywalmsley6813
      @dr.andywalmsley6813 5 років тому

      Some of the early stone Island, did not have the badge on the sleeve. It could be from the mid to late 90s and worth a lot to collectors (depending on condition and other security features of course)

  • @k43mc73
    @k43mc73 5 років тому +4

    Uk crew been wearing stoney since the 90s possibly even earlier Americans shouldn’t be wearing stone island

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +2

      lol thank you great honorable all powerful judge of who can and cant wear what

    • @k43mc73
      @k43mc73 5 років тому +1

      Doctor Soles11 true tho Americans don’t understand or even have casual fashion it’s like us being interested in what ever fashion is associated with American football

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +1

      haha yes in a way

  • @marcusflood3473
    @marcusflood3473 5 років тому +6

    Not a hypebeast brand

  • @harambe8372
    @harambe8372 5 років тому +2

    At some point i'm gonna buy my dad a Stone Island sweater or jacket

  • @Bentzema
    @Bentzema 6 років тому +1

    You can find some dope new & vintage stone island pieces on grailed, ebay uk, & online shops like toohotlimited and jazzybadger

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +1

      ive checked some of those but ill keep lookin! thanks

  • @Gson...
    @Gson... 5 років тому +3

    Damn why didn’t I know this a couple weeks ago when supreme Colab wit them. I passed hard thinking NOPE

  • @Montanamusicbfd
    @Montanamusicbfd 5 років тому +14

    football casuals started it

  • @uncontrollable343
    @uncontrollable343 2 роки тому

    CP Company is my go to label now that all the kids on the high street are now wearing Stoneys.

  • @WTFkidsGAMEPLAY
    @WTFkidsGAMEPLAY 6 років тому +1

    you might wanna watch out when wearing it at crowded places people tend to steal the badges off people. The jacket has 2 buttons on the inside where you can place the badge i believe.

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +3

      lol wtf thats so rachet. appreciate the tip haha

    • @WTFkidsGAMEPLAY
      @WTFkidsGAMEPLAY 6 років тому

      you wont even notice it believe me

  • @jord1340
    @jord1340 6 років тому +7

    I remember the days you'd get punched up for your stoney 🙌 good times

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +3

      lol glad I missed those days. not my scene at all haha

  • @telephonic
    @telephonic 5 років тому +25

    Americans finally discovering Stone Island about 3 decades to late.....It took an awful rapper like Drake to ruin this label and now it's lost it's cult status it's just a regular label now and lost it's edgy coolness amongst the loyal masses in Italy and UK.....Please Americans and Drake stay away from CP Company...I got my first Stone Island piece in 1998 and i've boycotted the label once Drake started repping it.

    • @DoctorSoles11
      @DoctorSoles11  5 років тому +7

      lol good for u. i'd never let my tastes be effected by what someone else is doing but hope u find a new brand u like i guess...until someone else "ruins" that one too

    • @telephonic
      @telephonic 5 років тому +2

      @@DoctorSoles11 CP Company and The Real Mcoy's until Drake and Hypebeasts from your side of the pond americanise it and ruin it.

    • @RMMsnowboard
      @RMMsnowboard 5 років тому +1

      Lol

    • @dannemannen18
      @dannemannen18 5 років тому +1

      Yeah. I don't buy SI anymore. I love Aquascutum and MA. Strum and some others. Still use some CP company as well.

    • @telephonic
      @telephonic 5 років тому

      @@dannemannen18 Nice.

  • @dair7947
    @dair7947 5 років тому +1

    Great review! These comments have me rollin😭

  • @Lilmonkmonk
    @Lilmonkmonk 3 роки тому +1

    6:47 - when Jeff Goldblum shows off his Stone Island Jacket.

  • @casualclobber230
    @casualclobber230 5 років тому +3

    Please do not compare stoney to supreme

  • @destroyall6597
    @destroyall6597 6 років тому +3

    Originally known as ‘CP company’ stone island is one of the most important brands of all time, we can’t let this one get over run by the youth! Also, check out CP, the goggle jackets are hype.

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +1

      lol youth need the education; hence this video

    • @lukethomas244
      @lukethomas244 6 років тому +3

      Cp is not ‘hype’ is a casual clothing brand for football fans not American mongs

    • @fpmclovin2014
      @fpmclovin2014 5 років тому

      SNP BASSEY it’s folk like you that ruined stone island “hype” shut up you roaster

    • @destroyall6597
      @destroyall6597 5 років тому +2

      Luke Thomas I’m from Yorkshire mate...and I literally can call CP or Stonie hype because not only do I own garments from the QR times but also from the Art code numbers so I guess that makes me somewhat old enough to say I’m a long consumer of the brand!

    • @destroyall6597
      @destroyall6597 5 років тому

      apollo offical Someone’s upset...let me guess you own one garment and it’s a tella over shirt, get real lad

  • @samfromme4235
    @samfromme4235 6 років тому +1

    Good vid would recommend a moncler vid

    • @DoctorSoles11
      @DoctorSoles11  6 років тому +1

      may be a while but appreciate the feedback/suggestion!

  • @delroywashington3185
    @delroywashington3185 5 років тому +3

    When Grime got hold of it its like we flexed it firsts Ive been dropping these Garms 20 ODD YEARS , FIRST THE JUMPERS THEN THE JACKETS JEANS ECT ,

    • @marxman300
      @marxman300 5 років тому

      I don't think so mate.road rappers were rocking si before grime artist's.they were into yankee brands like akademiks etc, then got into si.

    • @marcp3788
      @marcp3788 3 роки тому

      @@marxman300 grime was around years before road rap, you idiot