The Legend Of Stone Island From Hooligans To High Street

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  • Опубліковано 27 сер 2024
  • Ever wonder how Stone Island started? Stone Island is actually an Italian brand, despite the fact that it's looked at by many as being quintessentially British.
    Over the years the brand has also blown up here in the states thanks to colabs with Supreme and Nike.
    But how did they really set their start? Let's find out. I'm Nate the Great from Takeflight214.com and this is the history of Stone Island
    www.takeflight...
    / / takeflight214
    / takeflight214
    If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
    What Happened To Crooks and Castles:
    www.youtube.co....
    Happened To Alife:
    www.youtube.co....
    What Happened To Diamond Supply Co. :
    www.youtube.co....
    What Happened To Billionaire Boys Club/Icecream :
    www.youtube.co....

КОМЕНТАРІ • 86

  • @MrG77
    @MrG77 4 місяці тому +7

    The feeling i got buying and wearing my first Stone Island jacket as a 20 year old was unmatched. I walked a bit different wearing it. A dark blue suede one . Love there stuff.🙏

  • @pandora8478
    @pandora8478 Рік тому +7

    As a Brit, I can say you’re British accent was spot on!

  • @LaazrGaming
    @LaazrGaming 4 місяці тому +1

    Great video. I've been collecting stone island since 2011. one day I will do a big wardrobe reveal. must have 300+ rare pieces.

  • @parisfinessin1901
    @parisfinessin1901 Рік тому +49

    if u wearing SI or CP in russia ur definetely gon be respected by everyone. in russia these 2 brands are the major street fashion swag brands

    • @MRenderkoshakanal
      @MRenderkoshakanal Рік тому +4

      Да ты шутник

    • @quereyeforstraightguy9585
      @quereyeforstraightguy9585 Рік тому

      What cp stand for?

    • @marxman300
      @marxman300 Рік тому +3

      ​@@quereyeforstraightguy9585 corporate profit

    • @murtonben
      @murtonben Рік тому

      @@marxman300 what are you going on about 😂. It stands for Chester Perry you dumb-ass 😂

    • @d3mon1c82
      @d3mon1c82 Рік тому +3

      @@quereyeforstraightguy9585Chester Perry

  • @DmStandish4
    @DmStandish4 Рік тому +4

    Thanks for the video. Really cool history lesson. Will be following.

  • @tambias
    @tambias 4 місяці тому +1

    I have a si field jacket made from ww2 japanese tent material and a rare red silk mac.
    Still have my jackets from the 80s-90s.

  • @Kk-bq8sw
    @Kk-bq8sw Місяць тому

    I’m not a football hooligan but I’ve got a few jumpers all stone island badges on left arm. Cp company coat, Burberry scarf , also few Paul and shark. The clothing just looks nice

  • @rugsbaby
    @rugsbaby Рік тому +4

    Moncler bought stone island that doesn’t bother me one but honestly, I wonder if moncler has improved their quality due to this

  • @Mrdorf14
    @Mrdorf14 6 місяців тому

    Well informed video. Great work!

  • @Byrney31
    @Byrney31 3 місяці тому +1

    'Casuals' were wearing Stone Island (mainly Marina) by 86 not 92. Many originals dropped the label by 98 going for other Osti pieces such as Production and moreso Left Hand. CP now is an embarrassing parody of Osti's vision using the goggles or the 'compass window' from the 90s Mille Migle jacket in every piece.

  • @marxman300
    @marxman300 Рік тому +3

    Tbf the first time I saw an American wearing this was grand puba in the check it out video

  • @peperueda344
    @peperueda344 Рік тому

    Hey men nice video! Very good documented

  • @danielfrancis3660
    @danielfrancis3660 4 місяці тому +3

    I first bought Stone Island and CP Company in around 1992 in a shop called Zee and Co located in Upper Street Islington. At the time I didnt realise it was associated with footie hooligans. I think these days the products are nothing special imo.

    • @Capedcrusader79
      @Capedcrusader79 3 місяці тому +1

      What a shop that was 88/92 I used the Roman store every week ,,,

  • @TrevorDans
    @TrevorDans 3 місяці тому +1

    get the badge in

  • @tylerk2533
    @tylerk2533 Рік тому +3

    Man I've been following hooligan culture for a long time and all I have to say is they love to turn up

  • @easyrouge
    @easyrouge 11 місяців тому +2

    Ok ,Drake was a big fan of the London gang series Top Boy , that much he funded a complete season ..stone island was worn by the gang cast, it’s known street ware in uk ..This was a massive influence on drake bringing it to the US ..bless

  • @yasarmalak3100
    @yasarmalak3100 6 місяців тому

    The DMV area on stone island heavy right now

  • @clobberonline6812
    @clobberonline6812 4 місяці тому

    Busta rhymes was wearing a stone island jacket on Yo MTV raps in the mid 90's !!!

  • @Capedcrusader79
    @Capedcrusader79 3 місяці тому +1

    They also had a third label boniville ,,,,

    • @Byrney31
      @Byrney31 3 місяці тому +1

      Actually many more: World Side Web, Production, Navy and Artic, Left Hand, Double Use and collaboration s with brands like Levis

  • @mariusroyal1885
    @mariusroyal1885 Рік тому

    Amazing video

  • @mark222-px9lj
    @mark222-px9lj 2 місяці тому

    When English fans(Liverpool) started playing European games they stole brands like fila and Sergio tacchini, in the very late 70s and brought it back to the uk. Then other clubs noticed it, and wanted it, also. By around 1982 most English clubs started wearing the same stuff, by around 1985/86 that when stone island started to get worn, and by the early 90s most clubs started to wear it. In the early 80s no football fan wore stone island it was tennis and golf brands like that I mentioned.

  • @user-ds2fw8sn6m
    @user-ds2fw8sn6m 3 місяці тому +2

    Drake, supreme kinda killed the real stone island

  • @paulseymour8299
    @paulseymour8299 3 місяці тому

    What is that jacket on the video picture at the start please

  • @AM-de6cm
    @AM-de6cm Місяць тому

    highest res 360p ?

    • @takeflight2142
      @takeflight2142  Місяць тому

      The older videos were 360 but we upgraded 2 years ago

  • @user-kh3nz9lb2k
    @user-kh3nz9lb2k 3 місяці тому

    I seem to remember Spurs were the first UK firm to wear Stone Island on the terraces. I got my first jacket in 1989 and 2 more after that through the 90's. Stopped going to football in 2000 when I emigrated. Had some CP Company clobber too. I liked CP cuz it was understated. I hate the modern stuff with the black disc... WTF is all that about?

  • @beachcity562
    @beachcity562 Рік тому

    Haven't bought any of there clothes it looks good

  • @nikolai1714
    @nikolai1714 8 місяців тому

    Why 320p? Unwatchable quality but interesting video

  • @fluxfotos22
    @fluxfotos22 4 місяці тому +1

    Chav island now,

    • @paulyoung5514
      @paulyoung5514 3 місяці тому

      Was for a few years but getting much better again and a lot of them have moved onto the CP Goggle gear now.

  • @AnisaAkeya
    @AnisaAkeya Рік тому +2

    Not them being the British Lo Lifes 😂

  • @rosskelly3244
    @rosskelly3244 Рік тому +4

    I wear a lot of stone island but doesn’t make me a football casual to be honest I hate football 😂😂

    • @markgreet3543
      @markgreet3543 7 місяців тому

      Well said, ive a few tops as well, i do like football a bit, but they should never prejudge people on good fashion sense.

  • @beastmasterakathabarbaric1509

    🔨 ⚒️ 🔨 ⚒️ yours truly from your mate in Memphis

  • @panagiothspapazishs7824
    @panagiothspapazishs7824 Рік тому +5

    Its football not soccer

  • @markbragg885
    @markbragg885 5 місяців тому

    Beware of fakes ..OG Dr Green thumP

  • @itsking2u
    @itsking2u Рік тому +1

    My wife, would be roasting you if she heard your British accent 😂

  • @marcp3788
    @marcp3788 10 місяців тому +1

    You're so misinformed on this video, it's hilarious lol

    • @takeflight2142
      @takeflight2142  10 місяців тому +1

      About what? What did I miss?

    • @user-gl1zx2rk6i
      @user-gl1zx2rk6i 5 місяців тому

      ​@@takeflight2142everything bro not hating trust me I lived it

  • @trinibaduk9012
    @trinibaduk9012 10 місяців тому

    360p 🤦🏾‍♂️

    • @takeflight2142
      @takeflight2142  10 місяців тому

      It’s an older video, we have since upgraded

  • @jamieclarkclark756
    @jamieclarkclark756 Рік тому +1

    FIRST SEEN MY MATE IN A BROWN DUTCH ROPE SYSTEM JACKET IN ABOUT 90 91🏴󠁧󠁢󠁥󠁮󠁧󠁿 B.C.F💯

  • @martyn98
    @martyn98 2 місяці тому

    Stopped watching after the first 30 seconds - English football hooligans, deary me

    • @takeflight2142
      @takeflight2142  2 місяці тому

      Well it is in the title, but 30 seconds counts as a view so thx

  • @michaelturner4457
    @michaelturner4457 2 місяці тому

    I've seen more knock off stone island than the real thing.

  • @MrJizzy9990
    @MrJizzy9990 Місяць тому

    Americans can neva match our style

  • @mattbrumhead655
    @mattbrumhead655 9 місяців тому

    It’s called terrace fashion because we live on estates built with terraced houses, ‘the terraces.’ Nothing to do with footy fields mate, just the working class housing estates where we all come from, where the fashion started.
    Accent was awful btw 👍

    • @lukemcgarry6771
      @lukemcgarry6771 9 місяців тому +1

      So nowt to do with football terraces ??

    • @legitorecords5701
      @legitorecords5701 4 місяці тому +4

      Terrace refers to football terraces mate - nothing to do with houses.

    • @user-kh3nz9lb2k
      @user-kh3nz9lb2k 3 місяці тому +2

      WRONG on so many counts. Got nothing to do with Terraced houses. It was Football Terrace fashion first and foremost. Only the Footy Firms around UK wore it in the late 1980"s. That is when the Stadiums still had "Terraces" before they were re-built into all seater stadiums. Spurs firm was always the best dressed back in the day with R.L and then S.I. Abercrombie came much later.

    • @paulyoung5514
      @paulyoung5514 3 місяці тому +1

      What on earth are you spouting - of course it's about football terraces.

  • @jamieclarkclark756
    @jamieclarkclark756 Рік тому +1

    I WERE STUFF NOBODY ELSE WHERE'S IM NO SHEEP. IM A LEADER NOT A FOLLOWER...AS LONG AS IT LOOKS THE PART AND I LIKE IT, IT'S COMFORTABLE and fit's I'm happy. IV still got clobber from the 90s one of my favourite is an old school Burberry jumper wool, and still in good condition man I've still got chevigon Benetton & a PEPE JUMPER... JUST THERE MAN ENYWAYS PEACE OUT 8

    • @mikeycraig8970
      @mikeycraig8970 Місяць тому

      The only things I have left from the 90s are trophies and a Kangol jumper, which I still wear.

  • @WP1483
    @WP1483 4 місяці тому +1

    Now youve even got little kids wearing it its a bit of a joke now

  • @Capedcrusader79
    @Capedcrusader79 3 місяці тому

    If your wearing stone or cp in England ,,, your not with it ,,, finished 93 very latest ,, or when ossti passed , but amazing gear 87/93

    • @user-kh3nz9lb2k
      @user-kh3nz9lb2k 3 місяці тому

      Agree, well past its sell by date now its gone mainstream.... it was a very exclusive brand back then. Hardly anyone wore it in the town on a Saturday night. Only the well off members of the footy firms seemed to wear it... I forked out 600 quid for a jacket in 1993, it was pricey AF back then.