Typographic Terminology A to Z: Our list of typography terms that every designer should know.

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  • Опубліковано 18 чер 2017
  • Learn the language of design via this animated video on typography. Strengthen your design skills by learning (or relearning) these important typographic terms and terminology.
    We hope this list made learning this vocabulary easier for you. Let us know in the comments below.
    Inspired by Janie Kliever's post of Design School
    Glossary of Typographic Terms
    designschool.canva.com/blog/t...
    @Canva
    Typeface: Mrs. Eaves
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    Credits:
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КОМЕНТАРІ • 107

  • @iuni527
    @iuni527 7 років тому +21

    Quality + Useful + Clear = A grade videos.
    You guys are killing it, thanks for making the learning process a lot more efficient

    • @thefutur
      @thefutur  7 років тому +2

      IUNI happy to.

  • @virginiadeguzman3309
    @virginiadeguzman3309 7 років тому +2

    So beautiful! Just last week I discovered this channel and I started watching all of the videos from oldest to newest. 7 hours in, and I feel like these videos drastically enhance my standard of living as a NYC design student trying to freelance for expenses.

    • @thefutur
      @thefutur  7 років тому

      Virginia deGuzman wow!!

  • @jamestafu4661
    @jamestafu4661 3 роки тому +1

    Thank you for the extremely helpful video!! Excellent information and perfectly paced as well. I just started learning to design during covid and have 0 clue about typography but this and many other Futur videos have helped immensely. Really appreciate it

  • @TheNatew97
    @TheNatew97 7 років тому +2

    I'm digging these videos, good work futur team!

  • @11Virgo11
    @11Virgo11 3 роки тому

    Amazing Video. I’m in love with letters after seeing this and I’ll work on my handwriting! So inspirational, informative and fun. Perfect. ❤️🙏🏾🌸

  • @philamavikane9423
    @philamavikane9423 7 років тому

    This is great stuff, we appreciate the work. Keep it up guys

  • @basschellekens7024
    @basschellekens7024 7 років тому +1

    You guys are doing a great doing uploading al this great content for us. Keep up!

  • @jasonyong578
    @jasonyong578 7 років тому +1

    the hard work in which you guys put into your videos truly amazes me and has taught me loads. really grateful and thanks for all the hard work chris and team!

    • @thefutur
      @thefutur  7 років тому

      we have a good team of people. that's what makes it possible.

  • @valentinchica
    @valentinchica 5 років тому +1

    Love it! Educational, nice and simple.

  • @armcezar8106
    @armcezar8106 7 років тому +1

    This is beautiful. Thank you for this video!

  • @Raditram
    @Raditram 7 років тому +7

    This video reminds me of the good ole times at design school... Which is like 2 years ago, man I'm such a noob I forgot half of these stuff, thank you this is handy lmao

    • @Coldcloves
      @Coldcloves 3 роки тому

      Dude could you please tell me what is the anatomy of the letter Z??

  • @slidewaysdvdslideshows5119
    @slidewaysdvdslideshows5119 3 роки тому

    Beautifully expressed and labled!

  • @marioeduardo3184
    @marioeduardo3184 7 років тому +1

    Love it! Thanks!

  • @nimtim
    @nimtim 7 років тому +1

    So beautiful!

  • @TheDigitalShogun
    @TheDigitalShogun 7 років тому +1

    I only knew a couple of these but, glad this is now here so that I can use it as a reference. Thank you for posting it!! Well made and enjoyed the back ground music.

    • @thefutur
      @thefutur  7 років тому

      thanks! we'll keep making more of these videos along with our business series.

  • @Tracks777
    @Tracks777 7 років тому

    Great content. Keep it up!

  • @ed3R77
    @ed3R77 7 років тому +3

    Great video! Thanks guys! Little note: The definition of "serif" and "leg" are the exact same.

  • @riadshaaban2509
    @riadshaaban2509 7 років тому +1

    Not what I'd call essential but the inclusion of a gadzook is much appreciated. Antiquated glyphs are bae.

  • @sumeetgupta77
    @sumeetgupta77 7 років тому +1

    Thank you Chris for sharing this amazing video. You guys are awesome.

    • @thefutur
      @thefutur  7 років тому

      You're very welcome.

  • @stephan137
    @stephan137 7 років тому +7

    Hey Chris would you mind making this into a crash course type series? Just 10-20 videos explaining all the design fundamentals. I feel like you guys are the only ones that have both the quality and the platform right now.

    • @thefutur
      @thefutur  7 років тому

      Stephan K that's a big undertaking.

  • @namikpashastudio
    @namikpashastudio 5 років тому +1

    thanks for sharing.good info.

  • @saltlightconsulting
    @saltlightconsulting 7 років тому +1

    LOVE this! As a Calligrapher @SaltLightCalligraphy, these terms are applicable to beautiful calligraphy too.

    • @thefutur
      @thefutur  7 років тому

      most definitely!

  • @starchild24
    @starchild24 7 років тому +4

    Awesome video! Keep up the great content, love the channel!
    PS: Careful with looping the music at 2:27

    • @thefutur
      @thefutur  7 років тому +4

      Impale blame Pablo.

  • @lewis1180
    @lewis1180 Рік тому +4

    What happened with CROSS STROKE? The full definition is missing.

  • @CristinaDias7
    @CristinaDias7 7 років тому

    I liked before Isee it. Suck a gem. ❤️ thanks a lot for your work. Greetings from Lisbon.

  • @leenmafea7908
    @leenmafea7908 3 роки тому

    Good Anatomy Typography. TQ Dr Leen Mafea Malaysia

  • @redmeatgood
    @redmeatgood 7 років тому +1

    I dig it.

  • @GREATXDESIGN
    @GREATXDESIGN 7 років тому +1

    simply beautiful. thank you

  • @rosevaley
    @rosevaley 6 років тому +1

    This is unreal. Well done! Sigh, I just took a 4 week course to learn what's in this 4 minute video. Lol.

    • @thefutur
      @thefutur  6 років тому

      consider donating to the futur.

  • @moongarita
    @moongarita 7 років тому +5

    Only goes to show how much I do not know, and how much more I am yet to learn.

  • @TenoDaley
    @TenoDaley 7 років тому +1

    Awesome Vid Chris!

    • @thefutur
      @thefutur  7 років тому

      TenoDaley thanks.

  • @maitreyeek9906
    @maitreyeek9906 7 років тому +1

    I have seen many such videos about type. This one is the smallest yet it has everything!
    Good going guyz!
    Can you do a video about Type Arrangement?

  • @TenderloinsToughest
    @TenderloinsToughest 7 років тому +1

    Some parts of a letter fall under more than one of these titles (i.e. a stem is also a stroke and a terminal can have a serif in it) so I think it's important to mention that these names are not exclusive.

  • @muhammadkhalil3935
    @muhammadkhalil3935 3 роки тому

    *thank you*

  • @kikimonpic373
    @kikimonpic373 7 років тому +1

    wonderful ;)

  • @tusharwalia786
    @tusharwalia786 7 років тому +6

    pretty good.
    you should make more fundamental videos,that would be really great. i.e color theory

    • @thefutur
      @thefutur  7 років тому +2

      what do you want to know about color theory?

    • @tusharwalia786
      @tusharwalia786 7 років тому +8

      The Futur I want to learn about what makes a great color scheme in my projects.
      how to choose nice colors

  • @helldiversnonstop
    @helldiversnonstop 7 років тому +1

    hitting us with the FACTSSSS :)

    • @thefutur
      @thefutur  7 років тому

      Thank you! Omar Farook

  • @mollyrobinson1518
    @mollyrobinson1518 7 років тому +1

    are the definitions for Leg and Serif suppose to be the same?

  • @shadowisen
    @shadowisen 7 років тому +1

    Thanks for the help, Blind team. I picked up some books from your recommendations and look forward to teaching myself more. (:

    • @thefutur
      @thefutur  7 років тому +1

      awesome! did you use our links?

    • @shadowisen
      @shadowisen 7 років тому +1

      No. I bought the books used to save money. I've been eyeing one of those Futur mugs in the store, so I'll try to support the team's work.

    • @thefutur
      @thefutur  7 років тому

      all good.

  • @motivationmonday9866
    @motivationmonday9866 4 роки тому

    Can you please help me like how to use these in design?

  • @YuriRadavchuk
    @YuriRadavchuk 7 років тому +1

    You make a typography an art.

  • @Kmulat
    @Kmulat 3 роки тому

    just curious, when do you need this information

  • @jacktai8394
    @jacktai8394 7 років тому +1

    Great video! Chris.
    What typographic books do you recommend for fresh graduate?
    Really hard to choose a typeface when I do branding...

    • @thefutur
      @thefutur  7 років тому

      in the episode description.

  • @jeanpaulpretto8523
    @jeanpaulpretto8523 7 років тому +10

    Hey, could you guys to a video on mocking up design work such as branding, or how to photograph it? Thanks!!

    • @thefutur
      @thefutur  7 років тому +4

      yep. that sounds reasonable. do you prefer building from scratch or buying one?

    • @jeanpaulpretto8523
      @jeanpaulpretto8523 7 років тому +2

      I wouldn't mind either. I guess it would depend on the budget right? I want to invest in a camera but not sure if doing digital mock ups are just as good

    • @thefutur
      @thefutur  7 років тому +2

      Jean Paul Pretto they're just as good.

    • @jeanpaulpretto8523
      @jeanpaulpretto8523 7 років тому +3

      The Futur, I imagine so. Tips on how to do it would be much appreciated!

    • @thefutur
      @thefutur  7 років тому +2

      ok Jean Paul.

  • @men_del12
    @men_del12 3 роки тому

    Good video. So simple but quite breathtaking & educational (of course). But why the descriptions are small? I kinda hard to see it. Nevertheless it's cool. The animation is also so elegant.

  • @4amraziz
    @4amraziz 7 років тому +1

    nice

  • @Vstyle06
    @Vstyle06 7 років тому +1

    Nice video, never heard of a "gadzook" before! Just a heads up that it looks like the cross bar section is missing part of the definition.

    • @thefutur
      @thefutur  7 років тому

      Tom Munz yep. Oversight.

  • @mrtwang52
    @mrtwang52 7 років тому +1

    What app(s) and techniques did you folks use to combine music sountrack and art reveals in this Typo Terminology video? Very cool, I think this could be used to improve pedal steel tablature, which is very detailed and hard to read. Thanks!

    • @thefutur
      @thefutur  7 років тому

      we use after effects and do everything in that program (visuals+sound)

    • @mrtwang52
      @mrtwang52 7 років тому

      Thanks!

  • @oriffel
    @oriffel 5 років тому

    helpful

  • @davidguerra8164
    @davidguerra8164 3 роки тому

    I have a question❗️
    Do we need to learn all the pieces and names ?

  • @JessBreaksYourHeart
    @JessBreaksYourHeart 6 років тому +1

    I might be mistaken but it looks like the definition for "cross stroke" is missing a word or two. Thanks for the video though! I'm taking notes c:

  • @valentinOHshit
    @valentinOHshit 6 років тому +1

    THERE'S A TYPO AT 1:34
    "JOINT | where a storke meets a stem"

  • @AkaiVAC
    @AkaiVAC 7 років тому +1

    Awesome video! Now let's do this for Chinese characters 😂

    • @thefutur
      @thefutur  7 років тому +1

      Arun Chithambaram you will have to do it. Clueless.

  • @mguerra79
    @mguerra79 7 років тому +1

    Nice, of course,, and I'm assuming it is coming now as a PDF so that the guys can download, right? Cheers!

    • @thefutur
      @thefutur  7 років тому +1

      it'll be in the new typography manual we are designing.

    • @mguerra79
      @mguerra79 7 років тому

      Very nice, then.Ty!

  • @malaokke
    @malaokke 7 років тому +1

    Very nice! What's the font used in this vid?

    • @thefutur
      @thefutur  7 років тому +1

      mrs. eaves, (it's also in the episode description).

    • @malaokke
      @malaokke 7 років тому +1

      The Futur Thanks! It's beautiful! :)

  • @valentinOHshit
    @valentinOHshit 6 років тому +3

    ANOTHER MISTAKE AT 2:33
    "CROSS STROKE | extends across a..."

  • @zahiakatia9734
    @zahiakatia9734 Рік тому

    ❤❤❤❤❤❤❤❤❤❤❤❤

  • @thedsboydac
    @thedsboydac 6 років тому +2

    Page 12 of 23, "stroke" is misspelled as "storke"

    • @thefutur
      @thefutur  6 років тому

      yep. we know. once we finished the video and uploaded, we caught the typo.

  • @andrewkines6635
    @andrewkines6635 7 років тому

    Typo at 1:33! "Joint| where a storke meets a stem"

  • @fizz8912
    @fizz8912 3 роки тому

    I know this video is from 3 years ago but at 1:33 stroke is misspelt as storke

  • @shiyi767
    @shiyi767 7 років тому +1

    is that Baskerville?

    • @thefutur
      @thefutur  7 років тому

      no. mrs. eaves. check the show description.

    • @shiyi767
      @shiyi767 7 років тому +1

      The Futur thanks for the nice vid!

  • @jacobjarrell2194
    @jacobjarrell2194 6 років тому +2

    1:33
    stroke, not storke!

  • @joojotherock5212
    @joojotherock5212 7 років тому +2

    first!

  • @hammads9045
    @hammads9045 6 років тому

    Was gadzook a joke? ... who named that XD

  • @elephantgrass631
    @elephantgrass631 3 роки тому

    This video was NOT designed for mobile.

  • @aLittlePal
    @aLittlePal 7 років тому +2

    This is a classic example of what I consider a golden standard for every freaking class, course, tutorial, studying material, everything. Everything should be packed into minutes video. Khan Academy.
    Teaching isn't something like showing off your dominance, besides, your power is nothing but the power of information owning, it's information asymmetry, it's a privilege you inherited, not earned, it's also outdated, it's not advanced and front-end anymore, you are not even capable of utilizing the information effectively and properly, all of the information is now a default requirement to everyone, some of it is even useless already, but some of the teacher / school were keeping it to themselves and treat it as some kind of asset that makes them superior to others who does not own the information, which is bs, it slows down the entire human race, get in the way of human progress, making every expensive for no good reason, resulting shitty product and shitty society, then it causes social structure to be unstable because human race is lazy and stupid more and more because the lack of knowledge, which later becoming more and more incapable of creating value, keep things move forward in general, but people can not go backward on their lifestyle, so where's the money come from? now let's riot, fight for survival, kill all the top class, world war three, great.