How to Measure Creative Ideas
Вставка
- Опубліковано 20 вер 2024
- SEASON 3 | EPISODE #7
Make a difference with data-driven creative work.
When your creativity is helping to drive a business, you need to go with more than just your gut to convince leadership about your campaign ideas. Although measuring creativity can be tricky, the data it provides is what gives creative leaders the firepower necessary to greenlight new projects and make them a success.
In this episode of Real Creative Leadership, Adam shares his secrets for measuring creativity before it goes to market - ones that give you information you can count on. He also offers his expertise in helping leadership think through primary motivations so creative teams can get to quality ideas faster.
Join us to discover how to make creative decisions using the one-two punch of data and emotion.
Watch this episode to learn:
- How to use the trade-off triangle with decision-makers
- Why measuring emotion - not logic - is what it's all about
- Where data is most helpful in the creative campaign process
- What we get wrong by focusing on time spent instead of output
Mentioned in this show:
► Brian Solis - www.briansolis...
► Adobe Summit - business.adobe...
► Rana June - / ranajune
► Paul Zak - pauljzak.com
► VaynerMedia - vaynermedia.com
► Jay Acunzo - jayacunzo.com
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Real Creative Leadership Website - stoke.cc/3AkCfvk
The Stoke Group Website - stoke.cc/3ywy7qV
Thanks for the video.
Great stuff! got a lot of insights I can use for my creative team!
I love this. It helped me to measure the quality of a creative my team produced.
Hey Adam , thanks so much for the ongoing content and all your videos! A while back i listened to one where you mentioned a framework of questions your former Creative Director gave to the team in order to justify their work really quickly. I really liked this approach but cannot find the episode anymore. Could you help me out? Thank you in advance and cheers for Berlin 🎉
Really great stuff. I’ve heard you talk about the anomaly/emotion attributes in one of your previous sessions and I really like how this is a deeper dive into the topic that I can connect back. Excellent - please keep these coming!
Hi, I am hoping to get into a creative director position in the video field in my career. I have extensive background as filmmaker but am wondering, what positions do you recommend to build out my resume that are more leadership driven?