Soul Made: Ciccio Racing Shoes
Вставка
- Опубліковано 10 тра 2021
- Francesco “Ciccio” Liberto, humbly describes himself as a “happy shoemaker,” a career he’s had since he was a teenager. What started out as a small workshop for handmade shoes and repairs eventually led-thanks to providence and skill-to Ciccio’s handiwork taking on an iconic status in the world of racing.
After his father died when Ciccio was young, his family had to live economically, and as a teenager, continuing his schoolwork was an unaffordable luxury. Not dissuaded, he went into the business of a cobbler, creating tailor-made footwear for his Sicilians customers. Ciccio opened his shop when he was just 16 years old, mainly servicing the demand for orthopedic shoes.
Ciccio’s town of Cefalù is close to where the Targa Florio took place, and like most young men his age, Ciccio was not uninterested in motorsports. During one Targa Florio in the mid 1960s, Ciccio found himself in a nearby hotel restaurant with three of Alfa Romeo’s factory drivers. When the conversation came to what each other’s careers were like, one of the drivers-Ignazio Giunti-asked Ciccio if he could make a pair of shoes specifically for driving.
The first pairs created to fill that mandate connected the sole with glue which would melt in the heat of the pedal box, but after fixing this mistake Ciccio found his customer base including more and more racing drivers. With their feedback and his talents as a cobbler, Ciccio supplied many a Targa Florio hopeful with a pair of shoes, and his designs also attracted the attention of Ferrari.
In 1975 Ciccio received a call from the marque’s motorsport manager, requesting shoes for the team’s Formula 1 drivers, Carlos Reutemann and Niki Lauda. Two years later, Lauda won the world championship wearing a pair of Ciccio shoes. The sport has changed since then, but Ciccio remains a staple of in-the-know motorsport culture, a singular character with one of those stories that just doesn’t seem likely to happen these days.
More films, articles, and photos: www.petrolicious.com
Petrolicious Membership: Premium films, Drive Tastefully Quarterly, events & more: www.petrolicious.com/membership
The best automotive gear and goods: www.petrolicious.com/shop
Like us on Facebook: / petrolicious
Follow us on Instagram: / petrolicious
Always Drive Tastefully® - Авто та транспорт
I don't really watch this channel for the bikes or the cars, as much as I love them, but for the creative and passionate people behind them. Soul made is absolutely my favourite , more please.
Bravo! This is the old petrolicious content I remember and love! More stories from the car/shop owners rather than narrated by a host, that's been done over and over & is getting tired 👌🏽
I feel like this needed to be a little longer but I really loved it :). Makes me want to stop by and buy one of his hand made shoes.
Il genio italiano: creatività, umiltà, romanticismo, fame.
R.I.P. Grande artigiano di un'epoca indimenticabile!
Beautiful story.
Grande Ciccio, orgoglioso di essere suo concittadino!
From Cefalù!!!💟🇮🇹
To short.. but this kind of content is needed.. absolutely beautiful.
Petrolicious quality as always!🙌💯
Wow! This has got to rank right up there on Petrolicious Top Ten videos. Fantastic video. You can really feel it.
Meravigliosa scoperta. Da Siciliano particolarmente orgoglioso di questa storia fatta di successi e tanto romanticismo
Vederlo di persona un paio di anni fa e provare un suo paio di scarpe è stata una sensazione memorabile, sensazione che questo video mi ha ricordato con queste bellissime immagini di Ciccio e della sua bellissima città. 🇮🇹
Lovely video, just rode through the legendary Targa Florio route and the feeling and magic are still there.
Didn't think I would like it. Made myself watch it. Now I'm like, why so short?
Always enjoy these
Best one in recent times 🔥🔥❤️❤️
Bravo!!!!!!!
Put on a pair of his shoes and instantly start speaking Italian.
Si.
R.I.P
Bravissimo!!! In a high tech world with people going crazy around crypto currencies, the beauty of this hand made and crafted pair of shoes represents more value, love and life than anything else. Stand up and clap your hands!
Not just shoes. Anything hand crafted.
I need one. Although might be expensive and I don't live in Italy.
Respect
I want a pair of these so bad! 🙃
Grande Lavoro
You guys need too put translation captions
DRIVERS RIDE: If you go that distance probably worth buying a pair !
Is there a website I can get these from?
www.ciccioshoes.it/it/
If you type a product name into this website called google it will show you links to any website you’re looking for in the world. It’s a pretty crazy concept that I don’t think will catch on but you can give it a try.
The music is way too loud compared to the voice
I don’t know why I’m here l drive an work truck .
To repeat, Petrolicious is out of stock of Autodromo gloves despite offering several colors and sizes, and there’s no one there to refund your purchase if you order from them. Appreciate them for their videos, but stay away from their evidently shady store!