Mimic

Kids say and do the darnedest things and you can bet they'll mimic everything you do. That was the theme of this cute spot and it needed a warm McD motion graphics smile at the end to top it off. For smile reference we told the animators they were getting a raise, and quickly snapped a photo for reference. (Then laughed like maniacs after we told them we were joking).
On a serious note, we whipped up the clean graphics of these motion segments as end tags for the spots in both English and Spanish. Working closely with the agency art directors paid off in spades, as when the final product was viewed, everybody was lovin' it!