The first generation X1D-50C and the second generation X1D II of Hasselblad solved many problems and provided many new functions through firmware upgrade. The X2D with better hardware should be more worthy of expecting its update
Excellent work! No mincing of words. Great to see the next generation. Your son will be a success in whatever he endeavors! Best regards, for a speedy recovery for your usual sidekick, Chris.
I love the look of the Hasselblad X2D 100C camera but gee, I don't have a house to put up to finance it. Thanks for the information and all you do Jordan!
I'm pretty sure that with the right software maturity through firmware updates the X2D is gonna be a veritable beast and something hardcore photographers are gonna be looking forward to use.
I like the Hasselblad color profile also and easily produced the same in photoshop with my Fuji raw files. Such is neither rocket science nor color science.
@@johnnychin4777 Have you ever heard of the legendary magic of "Presets" or "Color Profiles"? I know it's a secret art and we're not supposed to talk about it...
The images taken with the X2D look very sharp, especially with the XCD 55V lens. Thr blur transition is also very natural looking. Aiming to buy this once the budget allows.
The X2D is a huge step over the H6D. I'm amazed at this new generation of cameras in terms of image quality, and that is coming from someone who has used cameras that required film.
It's a great update from the X1D II with all the new features and innovations they did for the X2D. You'd know they'd very much paid attention to elevating its form and function!
Usually it takes Hasselblad 1 or 2 firmware updates to get it right. I just wish they would do this in their own time, before launch. Apart from the AF this is a great camera. I’ve tried one for an hour or so in our studio and I was impressed by the IQ. This was almost indistinguishable from our H6Ds.
@@ulyssesnathanialowen3831 very true, but I have to say that the AF is indeed not good enough for mixed practice. Even in a very controlled environment like our studio with a more or less static model I reverted to MF. It’s probably something to get used to, but selecting the focus point using the two wheels was very cumbersome and as right-eye dominant I struggled to select the focus point using the touch screen. I really hope Hasselblad will fix this with good face/eye detection because otherwise this camera is great. I’m looking forward to eventually replace my H6D for this X2D. Much lighter and easier to carry and operate.
Shooting against strong light is difficult for many mirrorless cameras. Shame you didn’t try it with another brand on the same subject. The Fuji for sure is no Z9 either. Check out Matt Grangers video where he compares it to the X2D. The Fuji misses plenty also. No comments on ergos or colours. Only focus on numbers, but strangely Jordan left out that the X2D has a base ISO of 64, which should give it better image quality. The M11 costs a lot more than the X2D, has zero autofocus. They’re about equal in build quality and feel. The Fuji isn’t even half way there
M11 is made for people who like simplicity. It’s old school for take your sweet time shooting. This camera is commercial camera. You can’t compare the two except price. V. This camera is huge. Leica is nice small simple operation. Hasselblad is a pain in the ass to use. It gets in its own way and constantly trips over itself. Yes I’ve used one with Their reps. I keep cursing all the way while using it. I never hated using a camera so much. There is practically no brand I haven’t used. I used to work at a camera store and I spend tons of money buying whatever I want to own and use. And I’m not afraid of manual focus. Shoot I use to use 4x5 and that’s a pain to focus. But yeah this company just hasn’t transitioned to digital as well as it could. Maybe because it doesn’t have the financial or urge to unlike Fuji who honestly pushes how far it’s willing to go to please it’s customers. And no I’m actually a Sony full frame user. So I’m more agnostic when it comes to brands. I willingly have changed to different systems before I settled a bit more on Sony
@@rerewewrwrwrw different technology that worked better in this specific case? But also it was a one point in the middle of the screen instead of what we have now. I bet Hasselblad will improve AF in this camera in the future.
@@Chris-ey7zy I disagree . I recently bought the X2D and it is a joy to use. The simplest operating mode I have ever experienced. I am also a Leica practioner but the new Hasselblad gear is beating Leica by far in the area of colours rendering and simplicity
Internal memory will degrade over time, I can use a d610 from 2013 today fairly confidently, but a 10 year old camera with internal memory? Just stinks of planned obsolescence and just unnecessary
Yeah, that might be an issue, maybe building the camera in a way that the ssd is easily serviceable and swappable might be an option, even a feature...
Very nice to see unfiltered opinions from everyday users invited to the show, great vid all around and excellent image quality as always (Pentax video footage included)
OMG XCD 120 Macro ist the worst AF choice for portrait, it didn't work in studio for me after a day long trials, where XCD90 and XCD135 work perfectly in the same conditions on the same subjects.
Yikes! I wanted to love this concept, especially the leaf-shutter lenses and internal SSD. And, I told myself, maybe corporate parent DJI will reach into its bottomless sack of money and throw some at firmware improvements to make the AF system less, er, shall we go ahead and say useless? BUT, one thing they can't fix with firmware: My use case for this camera would be to plop it on a tripod, hook up some strobes, and shoot photos of people wearing highly detailed apparel, and I would want to shoot those photos as verticals. For $9000+, they couldn't have sprung for a second hinge on the LCD?!?! WTF were you thinking, DJIblad? Now, it would be easy to dismiss me as an armchair kvetcher, since I'm not a professional studio shooter and am unlikely to spend $10,000+ for this camera and a starter lens... and until recently I would have agreed with that. BUT... I get my medium-format fix by shooting with a film camera. Two weekends ago I recruited a couple of friends who enjoy doing modeling gigs, arranged access to a historic home, and spent a pleasant couple of hours shooting a five-pack (75 shots) of 120-size Portra 800. I had a great time and would happily do this every weekend, except... that five-pack of film cost me about 95 bucks; sending it off to a dependable lab for processing and good scans ran another $85, plus $10 for return of the negatives; and $9.95 for shipping the film to the lab via USPS Priority Mail. Total: a nice round $200 US. So if I WERE able to do this kind of shoot every weekend, in less than a year I'd have burned through $10,000 and that X2D would start making financial sense. I suspect a lot of independent-artist shooters are in the same boat financially, and COULD afford this kind of camera if they sat down and did the arithmetic... but we would expect a much better-thought-out, better-performing package, and engraving the old winged-V logo on the lenses isn't going to impress us enough to make up for the X2D's shortcomings.
Sold Fuji GFX100 which I bought after using X1D but more is better - new X2D rocks - new lenses are awesome - just waiting on the 90 now - wedding shooter in UK
I’ve seen so many reviewers talk about how beautiful looking the X1D and X2D are, or rave about the design, but I’ve got to say that I’ve never seen it. I know that beauty is in the eye of the beholder, but it’s alway struck me as a funny looking camera.
Thumbs up for young Mr Drake's intro and outro👍😀 Fuji X system also had lots of AF problems in the early days. Hopefully Haselblad will learn from their mistakes.
Awww! The fruit don't fall far from it's tree, way to go Jordan Junior, I pray for Chris quick recovery, both of you are the best entertaining camera reviewers on UA-cam.
You really must want that sync speed to spend 10 grand +++ to get it. Hasselblad photographers are used to manual focus so I don't know what the autofocus complaint is all about. Your friend didn't help the sales of this camera either with his outright rejection of it in favor of a 12 year old version. I loved his comment about how he spends his hard earned money. Workflow improvements. Obviously he is getting the photographic quality he needs to sell his work with his 12 year old Hassy so if he is going to spend 15 grand on a new system, it had better be something eye popping for him to do that. You never mentioned the overall system price. This is a Huge issue with this camera, considering its overall usefulness. I hope you do a follow on review after the system has been out for a while and big H has had time to sort things out. Good job Jordan!!! BTW, I own an old film Hassy with several lens, and still to this day, this is the best build camera I have ever owned, especially the lens.
I use manual focus a lot with my other systems as well... I just think that if a company is going to release a new camera in 2022, it's important that it can keep up in some form with its cheaper/older counterparts. I tried to keep it light and fun, but there were definitely issues that I wanted to address and I'm glad that Jordan and DP Review let me be honest with my experiences. That 12yr old H4D-50 definitely has it's quirks and drawbacks, but it's still going strong...
Right after comparing the Hasselblad 100megapixel with the samsung 200megapixel you'll realise it's a joke that samsung made a "200megapixel" phone which clearly is a joke
In my studio film days, a 500 ELM + 4 x 5" Linholf Karden Master "L" was my main cameras. Would I buy a Blad today? Never! Early Blads were wonderful work horses. Today I consider them rubbish. They are asking a lot of money for the Blad name! They can't even get the basics to work? Yes! I love copal shutter for obvious reasons. But I'm also rather keen on "FOCUS" as I think it may just be important? The Accountants at Blad seemd to have missed a few things? One Trick Ponies don't make sense to the wise. In it's current state: "It's not a viable Pro camera by any measure.
you never mentioned true colors from HB vs Fuji. I had Fuji GFX for many years and they have horrible colors in comparison. I spoke to a rep and they said Fuji is tuned for a yellow skin (Asian I guess) that's why you get a bit off colors vs other brands. that made a lot of sense. I sold my GFX. thank you
They started making a great camera and then somewhere in the development cycle they sat down and were like "this is way too good we have to find a bunch of ways to handicap this and make it much harder and unreliable to use"
You missed "Golden Hour" for a trip to Carl's Jr!? Next Pictures first, Carl's Jr second. However, Gingerbread Porter first, then pictures. I hope your young one gets well soon. BTW, he's a natural on camera!
Jordan, the speaker is NOT for video, but looking at the 'PRO' bodies (h-system), this is used for exposure warning and Flash warning buzzers, and operational control sounds.
Great review Jordan! I am really confused by Hasselblad releasing such a premium camera that has inaccurate AF. Makes no sense to me at least. That high sync speed is amazing and I wish Sony would look into that tech for its A-line of cameras. One can dream... 😝
@@johnnychin4777 in the near future shutters aren't going to exist at all due to faster sensor readouts. With the a1 you can use the electronic shutter without much loss of quality and even use it with flash up to 1/200 . The z9 doesn't even have a shutter. It's a matter of time before we see this coming to cheaper models, along with improvements in the top of the line.
it’s a poor review , watch all the reviews no one else has this problem , watch matt grainger’s review , who tested it for a week beside a fuji and didn’t just let his kid muck around with it for a day ..
I'd honestly have a device that does not thing really good than something that has lots of features like a jack of all trades type scenario but doesn't really excel. Someone that wants JUST the superior phot quality of the X2D 100C will definitely not mind this.
Would be hard to resist a premium camera like the Hasselblad. A lot of great reviews. It’s refreshing to hear a different opinion about it. But definitely more pros than cons.
I really want to like this camera, but for $8200, it comes with too many damn excuses and 'maybe later in firmware' wishful thinking. Plus, the depreciation on Hasselblad X bodies is insane. Swedes must think those dumb, consumerism Americans will buy anything. Yes, the form factor feels good in the hands, but what's the point if it can't take pictures. A properly made apple fritter, fresh from the pan, also feels good. If fritters aren't your thing, maybe try meditation beads. When nothing is promised, nothing should be expected, and Hasselblad has not promised future updates. Buy this camera for a nice paperweight, if you use that much paper. It could be a memento to avoid even pricier, dumber purchases in your photography future. There must be some utility for an $8200, good looking, lights on nobody's home, mostly useless, hunk of aluminum. If this camera was a date, you might spend time with it for its sexy body, but you wouldn't introduce it to someone you respected.
I already own Hasselblad medium format cameras. Although, it has an excellent image quality, this new camera has two major problems: 1- It is not a problem, but a would-be-nice issue: an optional vertical grip (it may not be for some, but for some other, who shoot portraits, editorial or commercial job). 2- Lack of a thumb-stick to move the focus point around. I would call it a design blunder. Sticking a finger between your face and the camera to touch on the back screen while trying to hold the camera with one hand is an absolute nonsense. One-focus point along with the True-Focus feature is way more efficient and practical. This camera, therefore, would make sense only for landscape or still life/product photographers, maybe.
Nice video as usual! Yep, bad autofocus on pretty much any camera these days is a no-go. Especially bad if the competition is ~$2000 cheaper with better AF and video. 😄
yeah… so why the other gear-heads are thrilled about Hasseblad is a mystery - unless they get great kickbacks! because all I know about that is, that Fuji give no kickbacks
At least in the USA the FTC states "Disclose when you have any financial, employment, personal, or family relationship with a brand." So no disclosure with a paid sponsorship can result in legal trouble. Sometimes the "payment" is access to equipment. I haven't seen the videos but possible others don't want to damage their access by giving a bad review. I think this happens frequently with all brands and people that have access to gear directly from manufacturers early. That company has had a long history and has been exclusive so there is an allure too, but I'd say not as much these days as Leica. It's likely they can improve on autofocus performance with firmware, but odd they wouldn't have waited to release because something that bad hurts their brand.
@@ScottJWaldron just so you know this, because it’s important… Hasselblad isn’t the same old company any more, far from it! It’s owned and operated by DJI, the drone company… so I suspect that they abuse the name for its fames sake, and exploit its heritage.
I hope they can fix the AF via firmware. Thomas Heaton has a non-technical review of this model. He shoots landscapes with Fuji GFX, Nikon Z, Hasselblad 6x6 and Fuji 6x17 nowadays (used to be a Canon EF and large format film shooter) and I think he actually likes this one. Granted, the way he shoots falls within this camera's narrow niche.
THERE'S SOMETIHING ABOUT those medium format cmaeras, like the image quality, the microcontrasts etc, are just outstanding. Even th9o, my everyday camera is a FF one. but still this one looks good.
Hope Chris will be alright. Although the kid wasn't a bad substitute. Somehow I hope Hasselblad (which means hazel leaf, btw) will always be there, and that they'll some day produce cameras that'll really live up to to the price. Even though I know they'll always be way too expensive for me.
This is ALMOST a great camera. Back around 10 years ago we used to argue on forums that the "megapixel war" is nonsense and manufacturers should focus on getting bigger sensors with bigger dynamic range and better high iso performance instead of packing more pixels. Wish this was still the case and Hasselblad focused on 645 sensors not this "APSC medium format" sensor size.
From what I can see, the Hasseblad renders colour better than the GXF. As a GFX 100s user I envy that. However, as modern camera with dependable focus features and better tech all round, I will definitely keep my GFX for landscape photography, it's one h of a camera and with a great choice of lenses.
I want this camera like I want $80,000 sports car. I feel like I need to buy another camera before I can get this camera. You can't have a sports car without a daily driver. This camera with the Sony A9iii or Canon R1 would be a dynamic duo.
Excellent, balanced review, without "gushing", like others. Some interesting facts also not revealed by others. Perhaps I won't rush to the store ! Great new presenter as well: I hope he got paid ! Many thanks.
I thought about this camera for a hot second but after seeing this video that's changed to a definite no at this moment. Many of my photos have backlit subjects and if the AF is going to struggle and I'd need to go manual, then I'll take fewer MP and continue to shoot with my Hasselblad V-series with a digital back. Sure I won't get the bells and whistles (and silence) of a modern camera, but I'd get shots I could rely on. Thanks for the honest video. It was good to see that for once and was very, very useful.
Just want to point out that as of June 2024, the AF issues have largely been addressed with the addition of Face Detect AF in FW v. 3.1.0, and the live view histogram was made available in version v. 2.0.0. This is one take on this camera, in a particular use case. But other videos are out there that go more into depth with the user experience, IBIS, and the color rendering, which is where this camera really excels compared to its competition. Also, the fact that it has a good smartphone app that reliably connects to, and maintains its connection to the camera, can’t be oversold. I have yet to encounter any camera that doesn’t an app or wi-fi connection that doesn’t suck.
This is my dream camera. Couldn't justify the expense, though. A Sony a7R IV, while significantly less good than the Hasselblad X2D 100C, still makes great images and costs only a fourth of the price. If I made my living with photography, though, I'd get this in a heartbeat.
The 16bit raw which is very important fort post adjustment of highlights and shadows, the leaf shutter which permits very fast flash sync speeds and the internal storage are the major difference with a full frame camera. Otherwise a full frame is a much better and cheaper option.
I am just a guy who wants to do better photos then a phone, and I was looking at this camera because medium format is really something special, but at 12.000 Euros or more I need ALL photos to be in focus. Not 99.99% of them, but 100% of them. If I go (and this is something I am planning to do) to Les Mans, I need to have get every picture, because I may never get to go there again, and this needs to work with sun in front of me, at night with artificial light and even in very poor light. I mean just get sony to fix your focus. If this is less reliable then a phone, then I will just use a phone. sensor size means nothing if subject is not in focus. I mean what did they expect to go to people "excuse me, can you pose again, I got a 12k camera and doesn't really focus, I need 2-3 pictures"?
Love the new Segment! Seriously though, it's those things that make or break a camera. If it is aggravating, it's not going to get better. That is the single reason why I have not upgraded "x" for so many times over and over.
What a STUPID move to abandon a square format! I have owned several Hasselblad film cameras (500c/m) with several lenses. I have ran several thousand rolls of film thru my cameras, so I am extremely familiar with the Hasselblad system. ANYONE who has shot square would NEVER use a rectangular format! Think of this: your lens is ROUND, the optimum usage of any lens is a SQUARE not rectangular. Since Hasselblad sold to DJI sadly I would never purchase another Blad, as just like many others, they sold out to the consumer and forgot the pros. One last time RECTANGULAR is for amateurs.
speaking of the different file formats, to my understanding these shoot a 3F or 3Fr file, in camera (3F is the jpeg equivalent; and 3Fr is the Raw, un-baked data off the sensor); for these you HAVE to go through Phocus to get to DNG, then adobe Photoshop can convert into std formats (jpeg, tiff, etc), as Photoshop/lightroom itself doesn't support the 3F/3Fr formats natively, at the current state of firmware, as of 2022, I am not sure if any further firmware upgrade will change this, but this is what I am aware of current capacities (also the Phocus/Phocus mobile apps software is the ONLY way to teather the camera, not with a card reader, but for live shooting and sharing of controls with the desktop computer/laptop).
Fuji's main problem is color. Hassell's color is much better. But the main question is - does everyone need a medium format? Other than the increase in weight and size, is there an advantage in picture quality? And how good is the optics and how much is there? My humble opinion, if we are talking about street photography - the M-system from Leica is beyond competition with the same matrix with a pixel density as in X2D, only 24x36 in size. Two stops worse with dynamic range, but it is more than enough. But with the best lenses of all time. The new X2D optics is beyond competition in terms of size and weight. But for medium format there are much better quality lenses that either cannot be put on X2D or they will only work in manual mode or with incomplete frame coverage. I don’t know, for a system from the beginning, x2d is an excellent camera for a person with money. But for sports, street, nature, macro, etc. - there are better cameras and optics. Perhaps architecture, portrait and landscape is a calling x2d. What is your opinion?
It's a camera in name only. The Fuji system is soooooo much more refined, advanced, and usable in "real world" PRO situations. And lens costs?? Really? I'll stick with ND filters thank you. Looks like this is just capitalizing on the "H" name.
some 'background' to the scene at 11:50 he is struggling as the H- system, which he is obviously used to, is so modular, and the buttons are adaptable, via custom functions (and the menu's and selections appear inside the viewfinder), so eventually everything becomes muscle memmory(and for most tasks, can be done without taking your eye off the viewfinder), the 'shock' of mirrorless, and the touch screen, and different control locations, and having to 'pull the camera away' to find the button, look at the lcd control panel, is frustrating, as an obvious pro, he is just used to things working, and working FAST.
Thanks for sharing this review! For the very purpose that it's made for, the X2D delivers and it does so perfectly well! The 7 stop image stabilization system is just incredible and doing a lot of magic on the shots!
Doesn't have video nor an articulating screen? Well of course not, it's a 100mp medium format camera meant for photography! DPreviewers would complain if they were hung with a new rope.
I really miss the 3.5 jack input Hassy decides to remove this input, or did the designers just forget it? I use this input with the X1Dii for image stacking (through the We macro electronic rail) this input is also necessary for the Miops sensor and the original shutter release cord! This is my first disappointment with X2D. If there is any suggestion or tip related to the above problem I would be grateful to hear it!
Jordan @ 7:35 perhaps the problem is lens focus Calibration, as different sensors and lenses have different focus points, aka the "Mirror box distance", and also different batches may have been made differently, esp. with pre-production lenses (which your set might be, as this is what gets sent around for reviews,etc.)- perhaps this lens had a different distance, due to this not being "set in stone" at the time of this review, or as it has "been around " there may have been some damage, or knocking during shipping, which bumped this out of calibration.
5:34 could be to record quick audio in the field. For example, I know photographers during Fashion Week who will ask the Fashion Show guests they took a photo of to say/spell their name for future credit in publications. Just a thought.
Hasselblad died when they got bought by DJI. They refuse to support older Hasselblad cameras and their support is now non existent. These new releases show that they have no idea what they are doing anymore. The lack of live exposure monitoring is a huge indicator of that.
Please don't take this in the wrong way...But .. I really hope that the beer promo style isn't the future, it stopped me watching the whole peice, even though I was actually interested.
Yes, it's a photography camera. Not having video is a massive advantage as it cuts the cost of the camera a lot (typically these are around 25k) and simplifies the menus, plus the software developers can focus on what matters. My camera has video functionality and I really wish it didn't.
Your only two examples of shooting this camera were both unusual/difficult auto focusing situations, one with low, flat light, and the other with light directly pointed at the camera, this feels either disingenuous or foolish - having at least one scenario with a traditional lighting would make your review a lot more realistic
It seems pretty poor of a company to bring out a camera with such an unusable AF system. Surely either build one in that works or dont put it in at all. At that price point it seems pretty unacceptable for them to half arse any part of the camera.
Is it just me, or does it seem Chris is sick everytime there is a medium format camera to review 🤔. Just kidding Chris, get well soon. Great job, Jordan and Son 👍.
Now all Fujifilm has to do is produce a wider, standard and short tele with leaf shutter lenses for the GFX cameras and they would blow the blad out of the water. Mirrorless ILCs make this a straightforward thing to pull off and I'm surprised Fujifilm hasn't done it yet as it's an obvious requirement for environmental portraiture.
The irony; a camera without video features (like a unicorn) and Jordan had to do the review. Great job Jordan and Jr.
Next review will be of a camera which almost only has video features though..
The first generation X1D-50C and the second generation X1D II of Hasselblad solved many problems and provided many new functions through firmware upgrade. The X2D with better hardware should be more worthy of expecting its update
Excellent work! No mincing of words. Great to see the next generation. Your son will be a success in whatever he endeavors! Best regards, for a speedy recovery for your usual sidekick, Chris.
Great review! Love its improved features and the 1tb of internal hard drive space, too. Thanks for answering key question and making things clear.
The modern autofocusing system is such a great advantage, indeed. It's got me hooked!
Good fully-covered review! Just what I needed to know. Hassleblad would be great for fast sync.
I love the look of the Hasselblad X2D 100C camera but gee, I don't have a house to put up to finance it. Thanks for the information and all you do Jordan!
I'm pretty sure that with the right software maturity through firmware updates the X2D is gonna be a veritable beast and something hardcore photographers are gonna be looking forward to use.
Let's face it. It's built for specific photography needs. You can tell with the improvements and new features it showcases.
Hasselblad colors are simply stunning...
I like the Hasselblad color profile also and easily produced the same in photoshop with my Fuji raw files. Such is neither rocket science nor color science.
Then you will wasted your life to edit these files and not enjoy keep on shooting and also enjoy other amazing things in life
@@johnnychin4777 tens of thousands of dollars for something that can be done in seconds in photoshop ?? no thanks
@@johnnychin4777 Have you ever heard of the legendary magic of "Presets" or "Color Profiles"? I know it's a secret art and we're not supposed to talk about it...
DPReview needs a new rating system.... "Number of times host says 'Hopefully they can fix in firmware'".
The images taken with the X2D look very sharp, especially with the XCD 55V lens. Thr blur transition is also very natural looking. Aiming to buy this once the budget allows.
hmm to pick either a leica or this? This by a mile imo
The X2D is a huge step over the H6D. I'm amazed at this new generation of cameras in terms of image quality, and that is coming from someone who has used cameras that required film.
i hope you mean over the H6D 50, you'dd be right, the H6D 100 is in a league of it's own.
It's a great update from the X1D II with all the new features and innovations they did for the X2D. You'd know they'd very much paid attention to elevating its form and function!
This camera goes to show once again that great hardware can’t overcome bad software.
But that is Hasslebads MO! And old heads eat these up
Usually it takes Hasselblad 1 or 2 firmware updates to get it right. I just wish they would do this in their own time, before launch. Apart from the AF this is a great camera. I’ve tried one for an hour or so in our studio and I was impressed by the IQ. This was almost indistinguishable from our H6Ds.
because one reviewer has an opinion doesn’t make that opinion a fact !
@@ulyssesnathanialowen3831 very true, but I have to say that the AF is indeed not good enough for mixed practice. Even in a very controlled environment like our studio with a more or less static model I reverted to MF. It’s probably something to get used to, but selecting the focus point using the two wheels was very cumbersome and as right-eye dominant I struggled to select the focus point using the touch screen. I really hope Hasselblad will fix this with good face/eye detection because otherwise this camera is great. I’m looking forward to eventually replace my H6D for this X2D. Much lighter and easier to carry and operate.
Subpar autofocus is the reason I would not buy this camera.
Shooting against strong light is difficult for many mirrorless cameras. Shame you didn’t try it with another brand on the same subject. The Fuji for sure is no Z9 either. Check out Matt Grangers video where he compares it to the X2D. The Fuji misses plenty also.
No comments on ergos or colours. Only focus on numbers, but strangely Jordan left out that the X2D has a base ISO of 64, which should give it better image quality.
The M11 costs a lot more than the X2D, has zero autofocus. They’re about equal in build quality and feel. The Fuji isn’t even half way there
Does fujifilm need to be even "halfway" there with severely overpriced underachievers? You know, no autofocus, not working autofocus, and stuff :)
M11 is made for people who like simplicity. It’s old school for take your sweet time shooting. This camera is commercial camera. You can’t compare the two except price. V. This camera is huge. Leica is nice small simple operation. Hasselblad is a pain in the ass to use. It gets in its own way and constantly trips over itself. Yes I’ve used one with Their reps. I keep cursing all the way while using it. I never hated using a camera so much. There is practically no brand I haven’t used. I used to work at a camera store and I spend tons of money buying whatever I want to own and use. And I’m not afraid of manual focus. Shoot I use to use 4x5 and that’s a pain to focus. But yeah this company just hasn’t transitioned to digital as well as it could. Maybe because it doesn’t have the financial or urge to unlike Fuji who honestly pushes how far it’s willing to go to please it’s customers. And no I’m actually a Sony full frame user. So I’m more agnostic when it comes to brands. I willingly have changed to different systems before I settled a bit more on Sony
So why did the 12 year old camera cope well then?
@@rerewewrwrwrw different technology that worked better in this specific case? But also it was a one point in the middle of the screen instead of what we have now. I bet Hasselblad will improve AF in this camera in the future.
@@Chris-ey7zy I disagree . I recently bought the X2D and it is a joy to use. The simplest operating mode I have ever experienced. I am also a Leica practioner but the new Hasselblad gear is beating Leica by far in the area of colours rendering and simplicity
I keep saying this: internal memory is so underrated! Hopefully we'll see it coming back more in the future!
Internal memory will degrade over time, I can use a d610 from 2013 today fairly confidently, but a 10 year old camera with internal memory? Just stinks of planned obsolescence and just unnecessary
Most likely. Especially since ssds became much smaller and cheaper
Yeah, that might be an issue, maybe building the camera in a way that the ssd is easily serviceable and swappable might be an option, even a feature...
@@TheNanofiber Yeah
Can't use a card reader though
Very nice to see unfiltered opinions from everyday users invited to the show, great vid all around and excellent image quality as always (Pentax video footage included)
Still, the quality of the shots from the X2D 100 is on a different level! It's hard not be amazed at the richness of details in the image it produces
OMG XCD 120 Macro ist the worst AF choice for portrait, it didn't work in studio for me after a day long trials, where XCD90 and XCD135 work perfectly in the same conditions on the same subjects.
Yikes! I wanted to love this concept, especially the leaf-shutter lenses and internal SSD. And, I told myself, maybe corporate parent DJI will reach into its bottomless sack of money and throw some at firmware improvements to make the AF system less, er, shall we go ahead and say useless? BUT, one thing they can't fix with firmware: My use case for this camera would be to plop it on a tripod, hook up some strobes, and shoot photos of people wearing highly detailed apparel, and I would want to shoot those photos as verticals. For $9000+, they couldn't have sprung for a second hinge on the LCD?!?! WTF were you thinking, DJIblad?
Now, it would be easy to dismiss me as an armchair kvetcher, since I'm not a professional studio shooter and am unlikely to spend $10,000+ for this camera and a starter lens... and until recently I would have agreed with that. BUT... I get my medium-format fix by shooting with a film camera. Two weekends ago I recruited a couple of friends who enjoy doing modeling gigs, arranged access to a historic home, and spent a pleasant couple of hours shooting a five-pack (75 shots) of 120-size Portra 800. I had a great time and would happily do this every weekend, except... that five-pack of film cost me about 95 bucks; sending it off to a dependable lab for processing and good scans ran another $85, plus $10 for return of the negatives; and $9.95 for shipping the film to the lab via USPS Priority Mail. Total: a nice round $200 US. So if I WERE able to do this kind of shoot every weekend, in less than a year I'd have burned through $10,000 and that X2D would start making financial sense. I suspect a lot of independent-artist shooters are in the same boat financially, and COULD afford this kind of camera if they sat down and did the arithmetic... but we would expect a much better-thought-out, better-performing package, and engraving the old winged-V logo on the lenses isn't going to impress us enough to make up for the X2D's shortcomings.
At least the 4:3 aspect ratio makes vertical and horizontal shots a lot less different than all of the 3:2 FF and APSC sensor cameras.
@@Kevon420 Yup, and matches the 645-format film cameras I'm used to using. Still would rather have better support for shooting verticals...
Sold Fuji GFX100 which I bought after using X1D but more is better - new X2D rocks - new lenses are awesome - just waiting on the 90 now - wedding shooter in UK
I’ve seen so many reviewers talk about how beautiful looking the X1D and X2D are, or rave about the design, but I’ve got to say that I’ve never seen it. I know that beauty is in the eye of the beholder, but it’s alway struck me as a funny looking camera.
My wife said Hasselblad combined a bunch of beautiful parts into a strange & ugly thing🙃
Fair review Jordan and Jr. Loved my GFX, but I sold it for a X2D :)
Thumbs up for young Mr Drake's intro and outro👍😀
Fuji X system also had lots of AF problems in the early days. Hopefully Haselblad will learn from their mistakes.
Awww! The fruit don't fall far from it's tree, way to go Jordan Junior,
I pray for Chris quick recovery,
both of you are the best entertaining camera reviewers on UA-cam.
You really must want that sync speed to spend 10 grand +++ to get it. Hasselblad photographers are used to manual focus so I don't know what the autofocus complaint is all about. Your friend didn't help the sales of this camera either with his outright rejection of it in favor of a 12 year old version. I loved his comment about how he spends his hard earned money. Workflow improvements. Obviously he is getting the photographic quality he needs to sell his work with his 12 year old Hassy so if he is going to spend 15 grand on a new system, it had better be something eye popping for him to do that. You never mentioned the overall system price. This is a Huge issue with this camera, considering its overall usefulness. I hope you do a follow on review after the system has been out for a while and big H has had time to sort things out. Good job Jordan!!! BTW, I own an old film Hassy with several lens, and still to this day, this is the best build camera I have ever owned, especially the lens.
I use manual focus a lot with my other systems as well... I just think that if a company is going to release a new camera in 2022, it's important that it can keep up in some form with its cheaper/older counterparts. I tried to keep it light and fun, but there were definitely issues that I wanted to address and I'm glad that Jordan and DP Review let me be honest with my experiences. That 12yr old H4D-50 definitely has it's quirks and drawbacks, but it's still going strong...
Right after comparing the Hasselblad 100megapixel with the samsung 200megapixel you'll realise it's a joke that samsung made a "200megapixel" phone which clearly is a joke
Chris looks younger in this one! 😆 Great video as per!!
Intro is the most professional yet.
Chris, take notes.
In my studio film days, a 500 ELM + 4 x 5" Linholf Karden Master "L" was my main cameras. Would I buy a Blad today? Never! Early Blads were wonderful work horses. Today I consider them rubbish. They are asking a lot of money for the Blad name! They can't even get the basics to work?
Yes! I love copal shutter for obvious reasons. But I'm also rather keen on "FOCUS" as I think it may just be important?
The Accountants at Blad seemd to have missed a few things? One Trick Ponies don't make sense to the wise. In it's current state: "It's not a viable Pro camera by any measure.
you never mentioned true colors from HB vs Fuji. I had Fuji GFX for many years and they have horrible colors in comparison. I spoke to a rep and they said Fuji is tuned for a yellow skin (Asian I guess) that's why you get a bit off colors vs other brands. that made a lot of sense. I sold my GFX. thank you
Hello jordan, I don't wanna give you up to the Canadian police.
But I think you forgot to put RGB lighting on background
Shhh....
Full-colour top-screen? Quick, someone port Doom onto this Camera!
They started making a great camera and then somewhere in the development cycle they sat down and were like "this is way too good we have to find a bunch of ways to handicap this and make it much harder and unreliable to use"
while keeping the super high pricetag for the logo
You missed "Golden Hour" for a trip to Carl's Jr!? Next Pictures first, Carl's Jr second.
However, Gingerbread Porter first, then pictures.
I hope your young one gets well soon. BTW, he's a natural on camera!
Best intro ever!!! And also, get better, Chris!
Jordan, the speaker is NOT for video, but looking at the 'PRO' bodies (h-system), this is used for exposure warning and Flash warning buzzers, and operational control sounds.
Great review Jordan! I am really confused by Hasselblad releasing such a premium camera that has inaccurate AF. Makes no sense to me at least. That high sync speed is amazing and I wish Sony would look into that tech for its A-line of cameras. One can dream... 😝
The A1 already can sync at 1/500, which is a lot for a focal plane shutter.
If one day focal plane can sync up to any speed as well, is there a reason for leaf shutter to still exist?
@@johnnychin4777 in the near future shutters aren't going to exist at all due to faster sensor readouts. With the a1 you can use the electronic shutter without much loss of quality and even use it with flash up to 1/200 . The z9 doesn't even have a shutter.
It's a matter of time before we see this coming to cheaper models, along with improvements in the top of the line.
it’s a poor review , watch all the reviews no one else has this problem , watch matt grainger’s review , who tested it for a week beside a fuji and didn’t just let his kid muck around with it for a day ..
@@ulyssesnathanialowen3831 Matt is pretty bias against fuji
I like the new reviewer! Chris watch out. You got competition
I'd honestly have a device that does not thing really good than something that has lots of features like a jack of all trades type scenario but doesn't really excel. Someone that wants JUST the superior phot quality of the X2D 100C will definitely not mind this.
Hi Jordan, what color profile are you using on the GH6 for the interior shots ?
Like-709 profile. It's my favourite when I'm in low-contrast situations.
The Gh6 footage looks nice…. What lens are you using?
@@mrwoo40 PanaLeica 10-25mm & 25-50mm F1.7. Love that pair!
Would be hard to resist a premium camera like the Hasselblad. A lot of great reviews. It’s refreshing to hear a different opinion about it. But definitely more pros than cons.
I really want to like this camera, but for $8200, it comes with too many damn excuses and 'maybe later in firmware' wishful thinking. Plus, the depreciation on Hasselblad X bodies is insane. Swedes must think those dumb, consumerism Americans will buy anything. Yes, the form factor feels good in the hands, but what's the point if it can't take pictures. A properly made apple fritter, fresh from the pan, also feels good. If fritters aren't your thing, maybe try meditation beads.
When nothing is promised, nothing should be expected, and Hasselblad has not promised future updates. Buy this camera for a nice paperweight, if you use that much paper. It could be a memento to avoid even pricier, dumber purchases in your photography future. There must be some utility for an $8200, good looking, lights on nobody's home, mostly useless, hunk of aluminum. If this camera was a date, you might spend time with it for its sexy body, but you wouldn't introduce it to someone you respected.
You can't expect a joystick for a mere $9,000...
Jordan man - get a new leather jacket already…! 🤣
I already own Hasselblad medium format cameras. Although, it has an excellent image quality, this new camera has two major problems:
1- It is not a problem, but a would-be-nice issue: an optional vertical grip (it may not be for some, but for some other, who shoot portraits, editorial or commercial job).
2- Lack of a thumb-stick to move the focus point around. I would call it a design blunder. Sticking a finger between your face and the camera to touch on the back screen while trying to hold the camera with one hand is an absolute nonsense. One-focus point along with the True-Focus feature is way more efficient and practical.
This camera, therefore, would make sense only for landscape or still life/product photographers, maybe.
Nice video as usual! Yep, bad autofocus on pretty much any camera these days is a no-go. Especially bad if the competition is ~$2000 cheaper with better AF and video. 😄
yeah… so why the other gear-heads are thrilled about Hasseblad is a mystery - unless they get great kickbacks! because all I know about that is, that Fuji give no kickbacks
At least in the USA the FTC states "Disclose when you have any financial, employment, personal, or family relationship with a brand." So no disclosure with a paid sponsorship can result in legal trouble.
Sometimes the "payment" is access to equipment. I haven't seen the videos but possible others don't want to damage their access by giving a bad review. I think this happens frequently with all brands and people that have access to gear directly from manufacturers early.
That company has had a long history and has been exclusive so there is an allure too, but I'd say not as much these days as Leica. It's likely they can improve on autofocus performance with firmware, but odd they wouldn't have waited to release because something that bad hurts their brand.
@@ScottJWaldron just so you know this, because it’s important… Hasselblad isn’t the same old company any more, far from it! It’s owned and operated by DJI, the drone company… so I suspect that they abuse the name for its fames sake, and exploit its heritage.
I hope they can fix the AF via firmware. Thomas Heaton has a non-technical review of this model. He shoots landscapes with Fuji GFX, Nikon Z, Hasselblad 6x6 and Fuji 6x17 nowadays (used to be a Canon EF and large format film shooter) and I think he actually likes this one. Granted, the way he shoots falls within this camera's narrow niche.
@@IvanRiveraStagea I see 👍
THERE'S SOMETIHING ABOUT those medium format cmaeras, like the image quality, the microcontrasts etc, are just outstanding. Even th9o, my everyday camera is a FF one. but still this one looks good.
Hope Chris will be alright.
Although the kid wasn't a bad substitute.
Somehow I hope Hasselblad (which means hazel leaf, btw) will always be there, and that they'll some day produce cameras that'll really live up to to the price. Even though I know they'll always be way too expensive for me.
Chris who? Jordan and son were just fine on their own.
JR doing a great job!
This is ALMOST a great camera. Back around 10 years ago we used to argue on forums that the "megapixel war" is nonsense and manufacturers should focus on getting bigger sensors with bigger dynamic range and better high iso performance instead of packing more pixels. Wish this was still the case and Hasselblad focused on 645 sensors not this "APSC medium format" sensor size.
How is Chris?
From what I can see, the Hasseblad renders colour better than the GXF. As a GFX 100s user I envy that. However, as modern camera with dependable focus features and better tech all round, I will definitely keep my GFX for landscape photography, it's one h of a camera and with a great choice of lenses.
Luxury does not equal quality.
I want this camera like I want $80,000 sports car. I feel like I need to buy another camera before I can get this camera. You can't have a sports car without a daily driver. This camera with the Sony A9iii or Canon R1 would be a dynamic duo.
Its nice seeing my old tank on video haha
It did well!
I think we can all agree that it's a huge upgrade from the previous models. Can't argue that X2D 100C is much more powerful and advanced.
great insights... thank you and all the best for you guys. get well soon Chris
I mostly watch the channel to know that there is a place that has worse weather than where I live. Thanks Jordan!
😂
Excellent, balanced review, without "gushing", like others. Some interesting facts also not revealed by others. Perhaps I won't rush to the store ! Great new presenter as well: I hope he got paid ! Many thanks.
Damn. Chris looks so young without the beard.
Chris looks different after a shave
I thought about this camera for a hot second but after seeing this video that's changed to a definite no at this moment. Many of my photos have backlit subjects and if the AF is going to struggle and I'd need to go manual, then I'll take fewer MP and continue to shoot with my Hasselblad V-series with a digital back. Sure I won't get the bells and whistles (and silence) of a modern camera, but I'd get shots I could rely on.
Thanks for the honest video. It was good to see that for once and was very, very useful.
Just want to point out that as of June 2024, the AF issues have largely been addressed with the addition of Face Detect AF in FW v. 3.1.0, and the live view histogram was made available in version v. 2.0.0.
This is one take on this camera, in a particular use case. But other videos are out there that go more into depth with the user experience, IBIS, and the color rendering, which is where this camera really excels compared to its competition.
Also, the fact that it has a good smartphone app that reliably connects to, and maintains its connection to the camera, can’t be oversold. I have yet to encounter any camera that doesn’t an app or wi-fi connection that doesn’t suck.
This is my dream camera.
Couldn't justify the expense, though. A Sony a7R IV, while significantly less good than the Hasselblad X2D 100C, still makes great images and costs only a fourth of the price.
If I made my living with photography, though, I'd get this in a heartbeat.
Ill continue happily shooting my $150 garage sale 500cm. No need for a $12,000 system. These are doctor toys.
Awesome video like always, keep up with the awesome content. Best get well wishes for Chris 🙏🤗👍
The 16bit raw which is very important fort post adjustment of highlights and shadows, the leaf shutter which permits very fast flash sync speeds and the internal storage are the major difference with a full frame camera.
Otherwise a full frame is a much better and cheaper option.
I am just a guy who wants to do better photos then a phone, and I was looking at this camera because medium format is really something special, but at 12.000 Euros or more I need ALL photos to be in focus. Not 99.99% of them, but 100% of them. If I go (and this is something I am planning to do) to Les Mans, I need to have get every picture, because I may never get to go there again, and this needs to work with sun in front of me, at night with artificial light and even in very poor light. I mean just get sony to fix your focus. If this is less reliable then a phone, then I will just use a phone. sensor size means nothing if subject is not in focus. I mean what did they expect to go to people "excuse me, can you pose again, I got a 12k camera and doesn't really focus, I need 2-3 pictures"?
Love the new Segment! Seriously though, it's those things that make or break a camera. If it is aggravating, it's not going to get better. That is the single reason why I have not upgraded "x" for so many times over and over.
What a STUPID move to abandon a square format!
I have owned several Hasselblad film cameras (500c/m) with several lenses. I have ran several thousand rolls of film thru my cameras, so I am extremely familiar with the Hasselblad system. ANYONE who has shot square would NEVER use a rectangular format!
Think of this: your lens is ROUND, the optimum usage of any lens is a SQUARE not rectangular. Since Hasselblad sold to DJI sadly I would never purchase another Blad, as just like many others, they sold out to the consumer and forgot the pros.
One last time RECTANGULAR is for amateurs.
speaking of the different file formats, to my understanding these shoot a 3F or 3Fr file, in camera (3F is the jpeg equivalent; and 3Fr is the Raw, un-baked data off the sensor); for these you HAVE to go through Phocus to get to DNG, then adobe Photoshop can convert into std formats (jpeg, tiff, etc), as Photoshop/lightroom itself doesn't support the 3F/3Fr formats natively, at the current state of firmware, as of 2022, I am not sure if any further firmware upgrade will change this, but this is what I am aware of current capacities (also the Phocus/Phocus mobile apps software is the ONLY way to teather the camera, not with a card reader, but for live shooting and sharing of controls with the desktop computer/laptop).
Fuji's main problem is color. Hassell's color is much better. But the main question is - does everyone need a medium format? Other than the increase in weight and size, is there an advantage in picture quality? And how good is the optics and how much is there? My humble opinion, if we are talking about street photography - the M-system from Leica is beyond competition with the same matrix with a pixel density as in X2D, only 24x36 in size. Two stops worse with dynamic range, but it is more than enough. But with the best lenses of all time. The new X2D optics is beyond competition in terms of size and weight. But for medium format there are much better quality lenses that either cannot be put on X2D or they will only work in manual mode or with incomplete frame coverage. I don’t know, for a system from the beginning, x2d is an excellent camera for a person with money. But for sports, street, nature, macro, etc. - there are better cameras and optics. Perhaps architecture, portrait and landscape is a calling x2d. What is your opinion?
It's a camera in name only. The Fuji system is soooooo much more refined, advanced, and usable in "real world" PRO situations. And lens costs?? Really? I'll stick with ND filters thank you. Looks like this is just capitalizing on the "H" name.
some 'background' to the scene at 11:50 he is struggling as the H- system, which he is obviously used to, is so modular, and the buttons are adaptable, via custom functions (and the menu's and selections appear inside the viewfinder), so eventually everything becomes muscle memmory(and for most tasks, can be done without taking your eye off the viewfinder), the 'shock' of mirrorless, and the touch screen, and different control locations, and having to 'pull the camera away' to find the button, look at the lcd control panel, is frustrating, as an obvious pro, he is just used to things working, and working FAST.
Thanks for sharing this review! For the very purpose that it's made for, the X2D delivers and it does so perfectly well! The 7 stop image stabilization system is just incredible and doing a lot of magic on the shots!
Doesn't have video nor an articulating screen? Well of course not, it's a 100mp medium format camera meant for photography! DPreviewers would complain if they were hung with a new rope.
I really miss the 3.5 jack input Hassy decides to remove this input, or did the designers just forget it? I use this input with the X1Dii for image stacking (through the We macro electronic rail) this input is also necessary for the Miops sensor and the original shutter release cord! This is my first disappointment with X2D. If there is any suggestion or tip related to the above problem I would be grateful to hear it!
Jordan @ 7:35 perhaps the problem is lens focus Calibration, as different sensors and lenses have different focus points, aka the "Mirror box distance", and also different batches may have been made differently, esp. with pre-production lenses (which your set might be, as this is what gets sent around for reviews,etc.)- perhaps this lens had a different distance, due to this not being "set in stone" at the time of this review, or as it has "been around " there may have been some damage, or knocking during shipping, which bumped this out of calibration.
5:34 could be to record quick audio in the field. For example, I know photographers during Fashion Week who will ask the Fashion Show guests they took a photo of to say/spell their name for future credit in publications.
Just a thought.
Hasselblad died when they got bought by DJI. They refuse to support older Hasselblad cameras and their support is now non existent. These new releases show that they have no idea what they are doing anymore. The lack of live exposure monitoring is a huge indicator of that.
Please don't take this in the wrong way...But .. I really hope that the beer promo style isn't the future, it stopped me watching the whole peice, even though I was actually interested.
You mean it takes only photos and still 8 grand in usd lovely dollars?? nice one to hear. i'm out . hahaha .
Yes, it's a photography camera. Not having video is a massive advantage as it cuts the cost of the camera a lot (typically these are around 25k) and simplifies the menus, plus the software developers can focus on what matters.
My camera has video functionality and I really wish it didn't.
Your only two examples of shooting this camera were both unusual/difficult auto focusing situations, one with low, flat light, and the other with light directly pointed at the camera, this feels either disingenuous or foolish - having at least one scenario with a traditional lighting would make your review a lot more realistic
So 9000$ of inadequate autofocus.. Maybe it was "intended" that way so you can be 'cool' and say you only use manual focus!! 🤣
I will hold out for the version with video, focus tracking and digital global shutter😒
Great intro by a budding talent. Congratulations, you did a great job!
Hey guys, where is Sony FX30 review? you're not getting away with this :D
Editing it this very moment.
If you love portrait and landscape photography or you do business in those area. Get medium format.
Only one downside on this machine for photography. It should be a silver shutter button.😂
It seems pretty poor of a company to bring out a camera with such an unusable AF system. Surely either build one in that works or dont put it in at all. At that price point it seems pretty unacceptable for them to half arse any part of the camera.
Actually.. you can use H lenses on Fuji GFX, they are made by fuji and the leaf shutter fires. there. lol
I thought he was going to say, Cris has fallen from one of those waterfalls
Once again the Hasselblad struggles with autofocus! Why can’t they get this part right?
The young lad steals the show! Nice review Jordan.
I wish you were the same honest about the Z-V1F's crappy contrast based autofocus
Is it just me, or does it seem Chris is sick everytime there is a medium format camera to review 🤔. Just kidding Chris, get well soon. Great job, Jordan and Son 👍.
Now all Fujifilm has to do is produce a wider, standard and short tele with leaf shutter lenses for the GFX cameras and they would blow the blad out of the water. Mirrorless ILCs make this a straightforward thing to pull off and I'm surprised Fujifilm hasn't done it yet as it's an obvious requirement for environmental portraiture.
I'm guessing your assistant would be credited as the Best Boy Grip. 😂
The histogram issue means that's gonna be a no from me dawg (I can't afford one anyway lol).
You know what man, if there is something worth missing magic hour for, it’s Carl’s junior