As a finance professional I will say that traditionally talking about finances was a taboo thing but its a really important topic for people to be transparent about as it allows others to learn and increase financial literacy amongst the population so its nice to see this video. It's hard work and your dedication is well noticed 😊 do you have any videos about how to increase vase life or how to have your flowers look professional? I grow flowers for myself and they always look like ragtag flowers and not store bought!
I recommend the books "Cut Flower Garden" & "A Year In Flowers" & checking out books at your local library! They surprisingly have a lot on flower farming!
May I add that if you need help dealing with finances, are starting a business or, like me, grew up in a house where it was ‘not polite’ to talk about money, I highly recommend “Financial Peace” by Dave Ramsey. Straight talk, great info about getting your money under control, practical plans for paying off debt, and truly can bring peace. It changed my life, and I share it any time $$ comes up like a broken record. 😆❤️
So important to share the reality! Great and kind video. I see those posts on Flower Farmer of people quitting their high paying jobs with high expectations, and get messages, and get nervous for everyone. Farming is highly satisfying, but not a get rich scheme. Thanks for the shout out!
I appreciate what both of you all do. We grow produce mostly and experiment with new crops each year. This year we have begun to grow different types of turmerics and gingers, but I have been inspired to grow flowers by watching your all’s videos. I have a sweet elderly neighbor who I used to create bouquets of wildflowers for and thought I would like to try my hand at creating them for others as well. Thank you both for the inspiration!
@@FlowerHillFarm can you tell us more about your porch sale? How did you do that? Did you charge per stem? Or have one price for a set amount of stems?
The best thing about this video is that it is relatable for anyone starting a business, it doesn't have to be the same business. I'm going much slower than you and my business isn't in flowers but this is how it is.
I can totally see why you didn’t want to make this video. It’s the nitty gritty of it all that not many want to talk about. I found it extremely encouraging and helpful. It’s so much work and definitely a passion. We are market gardeners/flower farmers in a zone 3. It’s nice to see a flower farm in a short season like us. Thanks for the details!
Smartest freaking video I’ve seen in ages, and you did a GREAT job handling a topic many people find uncomfortable! I’ve been an entrepreneur and worked for several, and many never seem to be able to juggle the practical with the dreams, which is why so many fail. Kudos for putting this out there!
Watching your videos over the last few months I was tabulating costs in my head and figured you weren’t breaking even. It’s good that you are young enough, energetic enough and passionate enough to do this alone with all the other stuff you do. I am exhausted after watching one of your videos.
I don’t think people in general know the work you have to put in to grow flowers and plants. So when you really think about that, plants and flowers is pretty cheap. Thankyou for sharing all this ♥️
Wasn't boring at all. Thanks for your candor. We had a business for 17 yrs and everyone thought we were so rich...yeah right. But we enjoyed the run and miss it at times...A lot of Mom and Pop businesses are labor of love
I think you're the first person that I've seen who has made the financial side of small business more interesting to listen to and keep my attention! And Kudos for pointing out the underselling of product just for the sake of a selling over the next guy, no matter the obvious differences in quality. I don't have a flower farm because setting up a salad bar for the deer doesn't make ANY money, but I have had a home decor repurposing business and it got to be pretty saturated and cut throat for sales, because so many was just doing it "for fun" and didn't think it was fair for businesses to charge more than what they had in it financially. Thank you for creating such an enlightening video!!
I was a small business advisor for over a decade and helped people launch new businesses. This video is FULL of wisdom and smarts. Thanks for sharing your experience!
Loved this video! Thank you for pointing out that underselling flowers could hurt other local sellers. Interesting ❤️ I don’t sell flowers or plan on it but I still find this fascinating. Here’s to 2021!
Yes, me too loved the point made about others underselling the market price value. Everyone should charge the same, and give good value for the price point.
@@Alchemyforall This is a huge problem across all kinds of maker's markets (art, jewelry, etc). Undercutting sellers makes no sense from any standpoint. Everyone's time and effort is valuable; we all get the same number of hours in a day. Charge what the market can bear across the board or risk killing that market.
@@Alchemyforall It’s hard to find out said pricepoints though when nobody is willing to share that information with you. I’ve reached out to numerous local growers and I understand that they have their own business and don’t want to share all their ideas and may look at it as oh this person is going to try to undercut me but that’s really not the case. I can’t know what to charge if people don’t share that info. I know what people sell market type bouquets for in the area but if I wanted to sell bushels or per stem prices it’s hard to say what the correct price is. Im cross referencing multiple resources but it still could be wrong
As a gardener in a family-driven nursery my granpa started we have a saying: some people go to the casino to gamble......we buy flowers and seeds. :-) Keep going, it will get better as your reputation gets better. Greetings from Germany.
I understand being worried that the video is boring or lengthy but at least for myself I can say I ABSOLUTELY appreciated this video. As a small scale market gardener trying to climb my way up in the world I thought this was a really insightful video into the investment vs. returns game. I really especially appreciate that you KEPT on mentioning that you do have a full time job, you DO have other sources of income. I think that's a really hard concept for a lot of people to understand as far as the time and love it takes to make a business like this as opposed to having an unlimited amount of income to make all of your farm streamlined and efficient. Thank you!
I think you really provided a valuable service to anyone considering starting any business venture. Have been enjoying all of your videos since I discovered you last spring and have learned a lot as well for my own backyard garden. I wish you tons of success in 2021...we're all rooting for you!! (pun not intended...LOL!)
Okay I did not expect you to get THAT close to black on your FIRST year! What the heckin heck! You might not wanna hear it but this makes me wanna do it even more!!!!!! Lololol im not quitting any jobs though lol, slow and steady ramp up for me.
It seems close just because she dont count the land and the tractor. Just the bulbs, seeds and plants. And the cost of just living, feeding the family whole year is not counted either. It it just long way run, but with all the joy it brings I think it still worth it.
FINALLY! People think about money 24/7 - why is it such taboo - we should all try to be more open and honest. I have watched Serena and Ian's videos and they are so LOVELY! but I have caught myself several times yelling at my computer, "ONE OF YOU NEEDS A FULL TIME JOB!" I have also owned several business that would have never happened if my husband was not supporting me. Some years he made more, some years I made more, give and take for sure. I have enjoyed your videos so much! Keep pushing :)
Thank you! I’d be terrified without another source of income. When Veda was born I stayed home and we raised a family on a Very Small income. I know what it is like to count pennies to pay the electric bill. I don’t want to be there again and we have worked our butts off to be where we are now. I appreciate your input!
I freaking love your honesty. This was super insightful and puts things into perspective. Thank you for being open about it and sharing your experience. 💕🤗
Beautiful thank you! It's so easy to jump off the cliff with passion, but your honesty, and vulnerability, will hopefully save many! I see so many folks getting into farming, spending more than they could possibly make in a season, and then being disappointed, and giving up. No matter what business one is starting, it's critical to understand investment vs. break even vs. profit. Being an entrepreneur/business owner is always a slow game. Thank you for reminding folks to invest intelligently, and playing for the long run!!!
Thank you! This was just the reality check I needed. We need more realistic conversations like these in the world of social media where everything is sunshine, unicorns...and roses!
I'm glad you have put in the thought of how much you need to grow and sell to reach your profit goals. I don't think many people starting flower farming are thinking that through. Getting started growing is easy. Figuring out how to scale the business is harder.
I know you were nervous making this video - talking about money is tough sometimes, but I think videos like this are so important. Sometimes when we are just looking at videos of pretty flowers, it is easy to forget that 1) this is a business and 2) this is so much hard work. The details and the nitty gritty is important for future farmers to know about and sharing your experiences can help them succeed. So bravo and great video! Also - THANK YOU for introducing us to Cool Flowers - I got it for Christmas and it is going to change how I plant a lot of my annuals in the fall.
Thanks for that video, I watch from France. I am trying to believe in the dream of growing at least my own flower supply, as a florist. It makes so little sense to me now to use flowers that travelled the world and that are sold for so cheap, all standardized. Raises so many ethical issues in my mind and in the mind of customers as well. Thanks for helping the people here to get there by sharing your experience, very thankful. It really helps putting the project in perspective and visualising it. You are doing more than you know !!
Are you kidding me? If you came that close to covering your nut in the first year of business while still investing in long term streams, YOU'RE KILLING IT!!!!!
Thank you so much for sharing Nicole! This is such a great reality check for those who have not been farming/gardening for long. It really has to be something you do because you love it.
I loved this video! I feel sometimes (due to my age) the younger crowd jumps in and can get discouraged when the reality sets in. Thinking 5 steps ahead is key and knowing what you're in for is a huge help and benefit too. Great job!
Girl girl. I love you! I did not even want to add mine up yet I felt so bad about how much I spent in regards to profit! It is a reality check but seriously we love flowers!!! And they make us happy! This is going to be an amazing year for all of us! Thank you for all your videos! Do not get depressed. You have taught me how to make more this year. Last summer was my first year so it wasn’t even a full year. I tried doing it on the weekends and work a regular job but I live it so much I quit so I am all in chicky! And you are amazing!!
This is a great video for anyone with a dream! It reminds me of Gladwell's 10,000 hour rule ("it takes 10,000 hours of intensive practice to achieve mastery of complex skills and materials.") There is no such thing as overnight success. You've hit the nail on the head when you say the most important thing is you have to LOVE it.( If you love what you do, you'll never work a day in your life.) It's what keeps you going when the going gets tough. I've made a life & a living doing what others said was an impossible dream. This is a great grounding video for anyone wanting to live their dream!
Thank you, thank you, thank you for posting your financials! Let's face it; this is really what people want to know. They want to know if this works; if it's worth it; if it's a money pit, or a money maker. Few people are willing to share their numbers, and I really do understand that. Your example and others have inspired me to share my small nursery business with the world as well, including numbers. Reality is, well, reality! So... thanks!! Very helpful.
As someone who was brought up to not talk about money, I understand your reluctance to make this video, but I appreciate your honestly and candor. You did a great job, and this is an important video. For a lot of people, including me, owning a flower farm is the ultimate fantasy. I often think of leaving my office job to start a farm of my own. Thank you for doing the math and breaking down the numbers to show the reality of being a flower farmer. I guess I’ll have to stay at my job for a while longer, while I continue to save up, read up, and keep dreaming.
It’s very hard to wait. It’s the hardest for me. Realizing goals takes patience but I lack that LOL. I imagine it will be even sweeter when it happens because of the time it took. We will see! I also appreciate it more since it hasn’t happened overnight 💐
Now that it has been a couple years, have you been able to turn a profit yet? I know you said you wouldn't talk dollars again, so are you willing to share what the approximate % over your investment you have been able to achieve 2nd or even 3rd years? Were you able to make your goal of doubling your sales that next year that you mentioned at the end? My wife and Ijust bought 20 acres and are hoping to grow flowers on as much of that as we can on the side while we continue to work other jobs.
Thank you! My husband overheard parts of this video. He is the $ support so my girl and I can do this full time. It truly is a purpose in life. A reason to get up in the morning and my husband and I know it’s worth it. Thank you again for being real. A hand up to those who follow.
I am a landscap disaigner/contractor in the caribbean and I have wantin to add other futures. So in the search throughout UA-cam about growing flowers 💐 for sale, I found you, I love your channel. This video is inspiring.
Not a boring video at all. I'm setting up our yard in a way that I want with flowers, fruit trees, vegetables etc. It is a costly thing to start. I enjoy your videos very much. They are realistic and helpful. I live in Central Manitoba in Canada. zone 3. Keep it up Flower Hill Farms.
One of the best videos ever. It also is a reminder to folks the sacrifice that local farmers are making for their passion. Accounting for the ‘employee’ cost of oneself on top of the things bought is something people always seem to negate and needs to be accounted for. Example, if you did your primary paid job the hours your spent with flower farming how much more your personal income would be!
I just want to say. I learned so much from you. With all knowledges and the way you do with passion. Same same with me. I grow a small organic garden in Denmark.
Where in Denmark are you growing, I am close to aarhus and I really missed the garden societys plant markets. A good place to sell or buy plants both flowers and vegetables.
Great video and great insight, you are right many people out there think watch Instagram on flower farms that make it look like a get rich quick idea and it's not. A lot of money, time learning and hard work goes into making a successful farm. Love watching your candid videos.
Bravo! I have taught business planning to young kids, high school kids, college kids and to adults with Harvard Degrees and you just did a great job on summing it up in 21 minutes! It’s unfortunate how many of us just do not think of all these details and fail. However, failure is a great teacher too so, never give up... thank you for sharing this great video!!
Thank you! It was difficult to shrink it down- I did leave a lot out but I felt compelled to warn people that even when you dive in 100% there are so many expenses and factors to consider- especially in farming, where one storm can destroy your season.
I’ve just seen this and I know it’s now a year old but I think you are amazing, your energy is just incredible. I think this video should be recommended viewing for anyone contemplating doing farmer’s flowers.
Your season is so like ours. Very very short. That is where a hoop house could be a game changer. We had 2 feet of snow on Sept 27 in 2019😳😳 and on Oct. 7 of last year, that 2 feet hit again. 🥶 farming is soooo much fun.....I love your input and experiences!
UGH. That is early snow! Our killing frost came Mid-September but not much for snow. I am so excited to bring in some season extension...it will be a game changer. Fingers crossed!
This was a super helpful video. Made me feel like working as a Nurse while also having a flower farm isn't a "crazy" thing to do - its how you get your business up and running.
This was very interesting and offers a lot of insight for others thinking of starting a small business. You did amazing for your first ‘official’ year! You put in a Ton of physical labor too. Thank you for sharing such personal information for the benefit of others- you have such a generous spirit. Excited to watch and see what 2021 has in store for you!!
I love that you shared this information. I love when people are real. We can't train up the next generation in secrets and too many people want to go a way from what they are raised in. Being honest and open like this helps others seek out and determine their careers and lifestyles.
Thanks for this video! I think a lot of people need to know this- customers included. 👍 I think a lot of it has to do with the person selling the flowers as well. You are (seems to me anyways!) one of those people that are easy to talk to, you can easily spark up a convo with someone, etc. & it probably makes people more likely to buy from you. *NO it was NOT boring! Very helpful!
Boring? Are you kidding??? This was a very informative and honest video on flower producing and selling. A very honest picture of what you have to do. " Ya gotta want it!" (a borrowed quote.)
This is why we love your videos. You are experiencing what we cannot, and the fact that you can get revenue from that, along with everything else, is FANTASTIC!
THANK YOU for your transparency. I also have a passion for gardening and it is an investment of time, love and a lot of money. But your channel is an inspiration. Keep the content coming. Thank you for keeping it real❤️
Thank you, this was fantastic! You brought up very good points for anyone starting a small farm - don't quit your day job, don't undersell your product, be passionate and be patient. You are wonderfully animated and expressive and this shines through in the video! So many videos give great advice about producing on a small scale, but the marketing and actual profit over time determine if the farm will survive. Folks need to realize that no farming venture is a get rich quick deal or an immediate replacement for a full time income elsewhere before their dreams are shattered by the reality of the marketplace. Best of luck for continued success - with your drive and personality you will prosper!!
This is a great video! I have run my own business for 17 years in another industry and it was definitely not a get rich quick endeavor. Owning your own business is a huge risk but it will, over time, become a great reward.
Thank you! for an uncomfortable but importantly informative video. You! are a treasure and I value your lovely self and the terrific videos you put out. I have been a professional, private gardener for 30 yrs and this year am starting my own veg and flower farm just outside of Burlington Vt. Watching your content has been very useful and entertaining. May your 2024 be the best season EVER! All the very best to you, Sabrina Wing, Your Gardening Angel
I'm a full-time Florist and have recently started clearing off our 10 acres to start growing. It's such a slow process, especially working at my shop with all the overhead. I have paid myself $300 in almost two years. I completely understand the big gulp feeling when investing in something you're not sure will sell or die in a bucket. I really enjoy your realistic videos and your approach. Start small, be patient, stay passionate, and end big. Keep growing!
This is one of the most informative videos ever. Ever. Thank you so much for being so honest and sharing this. Many people willl not give this much information even if you paid for it. I am not a flower farmer, only a home Gardner who loves flowers. Wishing you all the best for the 2021 growing season.
This was SO awesome to hear! I'm glad you put it out there. It helped me and I'm sure it helped so many others. Also, so much yes to what you said about not underselling bouquets at markets!!!! I have been so frustrated when I see farmers selling bouquets for $8 that I think are worth (and would sell for) $15. It makes it seem like those selling for more are gouging customers, when we're really just charging what it's worth. It bothers me so much. But I've decided not to let it deter me from pricing what I know I need to next year. It's amazing how much work goes into this business, and we should NOT be working for free and barely selling enough to cover the cost of the flowers. I'm SO glad you mentioned that. I hope people consider it.
What a great video. I was also taught to keep my income private. Thsnks for going out on a limb to prevent people from failing because they jumped in too quickly. I am glad you touched on not underselling also. I see people selling bouquets for 10, 15, 20 dollars on youtube videos and I dont know where to start mine! I will be at my local farmers market this year Any suggestions on a wise starting price? Thanks for another helpful video!
I think its important to consider your customers/ cities average income as well. If the average income of people in your city is $20,000 they're not going to be likely to buy $20 bouquets every week, but if its an average of $60,000 a year, then you will likely have customers that may be able to afford to buy them every week. But even if the average income is low, like Nicole said, still don't cut yourself too short, because even if you're not doing this as a living to feed your family, the person beside you might be! And when people see cheap flowers, they're probably just going to assume thats what the price should be, & everyone else is just overcharging.
I don't think this is boring. This is inspirational. A wake up call that I needed. It made me even more excited to get started and experience the joy of sharing a gift to the public.
Love your energy and passion. You are so adorable! If I lived close to you I would happily volunteer many hours at your farm, in exchange for a bouquet once a week or two. 😃
Thanks soooo much for the financial info. It was NOT BORING AT ALL! I certainly needed to hear this as a senior looking for a small business. Thank you.
As a finance professional it would be interesting to see the split of the $9000 between investment(assuming future benefit beyond 2020) and annual expense(no future benefit). 🌸
I think that it is important to look at 'start up costs' in the lens of accrual accounting and not cash accounting. A lot of those upfront costs will be benefiting your business or years so learning the concepts of depreciation will make those first year's net cash flow less depressing. Great content. Thank you
I came across your vidoe on my feed and im happy I did. I am a soon to be college graduate studying horticulture. My hopes and dreams for the last couple years have been to eventually build a cutflower/floral/vegetable farm. One of my absolute favorite things to do is garden. I would be starting from basically nothing seeing I have no land or equipment, except i do have a few hundred dollars in seeds. I know they only way for me to do this is have a regular fulltime job as well as start out small with the flower business. If there was one bit of advice you could give to someone like me what would that be?
Please, please also explain how much real physical labor is involved. The financial part is rough but so is the labor part. It is tough but can be the ending of so much.
This is the most important and most valuable video you made so far Nicole. Forget about anything else. This is what everyone needs to hear when they plan to start any form of new business and only few people would talk about it. I heard Lisa Mason Ziegler saying that briefly one time. I have my small business for about 15 years now (Beauty salon) and iI agree with everything you said. Thank you for coming out of your comfort zone I am sure you helped many people.😘
It was not boring, I found it very informative. I would like to have an herb CSA farm someday, so I find your videos very helpful. Your flowers are beautiful
This is the first video I’ve seen from you. It is so refreshing to see an honest account of what it takes to have a flower business. Thank you for telling it like it is!
Thank you for this! Videos like this are some of the most important. This is what we all need to hear. So appreciate that you are real and honest but yet encouraging and inspiring. Thank you again, flower friend!
Very good information. I am interested in flower farming myself and I have an architectural design service along with a part time job. At 50 years of age, the time and effort is an important thing for me to know. Thanks alot! (And don't feel awkward about sharing the financial side of things. )
I cannot thank you enough for this wonderful and realistic discussion on the "flower business". I will keep my flowers as a passion and Maybe make a few coins profit on the side.
You nailed it!! Reality is real and your labor was not paid for!! Great great info!!! Thanks for doing this video!! You are great don’t be nervous you broke it down and that’s what we need to hear 😍
I really don't think talking about how much money you make should be a problem, but then again, I wasn't born in a country where that's taboo at all so I can't really relate. I love that you did this video for people who want to start a full-blown business or road stand. I think a lot of people don't know the labour cost in a lot of business so they are unwilling to pay more than supermarket prices. I think if more people in such professions talked about it, then a lot more people would become less ignorant. I used to be one of those thrifty housewives until I started talking to people at the farmer's market. I never even get supermarket flowers because I didn't see any value (and thought it was easier labour than veg) now I'm a regular supporter of small business and farm stands and like volunteering to weed and wash vegs during the summer season and get paid in weeds/flower leaves, aka rabbit food) We really need to be more comfortable about these topics to make connections with people. Thanks again
Love the honesty, this is why I value your videos. Keeping it real and practical is so helpful, wishing you great success! Continue to enjoy what you do.
What a great plan and great ideas! This is an inspirational video and think that you covered all your bases. It is not easy trying to start and grow a business. Some people even travel across the globe to visit botanical gardens. :) -From California
As a finance professional I will say that traditionally talking about finances was a taboo thing but its a really important topic for people to be transparent about as it allows others to learn and increase financial literacy amongst the population so its nice to see this video. It's hard work and your dedication is well noticed 😊 do you have any videos about how to increase vase life or how to have your flowers look professional? I grow flowers for myself and they always look like ragtag flowers and not store bought!
I use Chrysal flower food -- trim stems every couple days and change the water often. Thanks for your insight!
And its helping people understand why they pay so much for bouquets
@@lanalovesjesus6133 yes!
I recommend the books "Cut Flower Garden" & "A Year In Flowers" & checking out books at your local library! They surprisingly have a lot on flower farming!
May I add that if you need help dealing with finances, are starting a business or, like me, grew up in a house where it was ‘not polite’ to talk about money, I highly recommend “Financial Peace”
by Dave Ramsey. Straight talk, great info about getting your money under control, practical plans for paying off debt, and truly can bring peace. It changed my life, and I share it any time $$ comes up like a broken record. 😆❤️
You may not think your a master, but to any of us just starting out, your knowledge and candidness is invaluable! Thank you for sharing!
So nice of you
That is why I love her channel.
So important to share the reality! Great and kind video. I see those posts on Flower Farmer of people quitting their high paying jobs with high expectations, and get messages, and get nervous for everyone. Farming is highly satisfying, but not a get rich scheme. Thanks for the shout out!
Don't we know it! I am also so nervous seeing those posts. Ah! We do it because we love it.
I appreciate what both of you all do. We grow produce mostly and experiment with new crops each year. This year we have begun to grow different types of turmerics and gingers, but I have been inspired to grow flowers by watching your all’s videos. I have a sweet elderly neighbor who I used to create bouquets of wildflowers for and thought I would like to try my hand at creating them for others as well. Thank you both for the inspiration!
Love both of your channels! Thanks everyone for sharing your real numbers. It’s important to know the realities
@@FlowerHillFarm can you tell us more about your porch sale? How did you do that? Did you charge per stem? Or have one price for a set amount of stems?
Per stem! All different prices 💐
The best thing about this video is that it is relatable for anyone starting a business, it doesn't have to be the same business. I'm going much slower than you and my business isn't in flowers but this is how it is.
This was INCREDIBLY informative and not at all boring! Thank you for being so open!
❤
I can totally see why you didn’t want to make this video. It’s the nitty gritty of it all that not many want to talk about. I found it extremely encouraging and helpful. It’s so much work and definitely a passion. We are market gardeners/flower farmers in a zone 3. It’s nice to see a flower farm in a short season like us. Thanks for the details!
You're very welcome!
@@FlowerHillFarm ❤️
Smartest freaking video I’ve seen in ages, and you did a GREAT job handling a topic many people find uncomfortable! I’ve been an entrepreneur and worked for several, and many never seem to be able to juggle the practical with the dreams, which is why so many fail. Kudos for putting this out there!
Wow, thank you!
Watching your videos over the last few months I was tabulating costs in my head and figured you weren’t breaking even. It’s good that you are young enough, energetic enough and passionate enough to do this alone with all the other stuff you do. I am exhausted after watching one of your videos.
Yea, I definitely didn't plan to break even for a few years. I'm taking advantage of the extra incomes while I have them! p.s. I'm exhausted too! LOL
I don’t think people in general know the work you have to put in to grow flowers and plants. So when you really think about that, plants and flowers is pretty cheap. Thankyou for sharing all this ♥️
I agree! Thank you 💐
@@FlowerHillFarm What's CSA or CFA, I wasn't sure what you were referencing? Thanks for this informative video.
Wasn't boring at all. Thanks for your candor. We had a business for 17 yrs and everyone thought we were so rich...yeah right. But we enjoyed the run and miss it at times...A lot of Mom and Pop businesses are labor of love
Thank you! Mom and Pop businesses are the best and I truly wish more people would support them!
I think you're the first person that I've seen who has made the financial side of small business more interesting to listen to and keep my attention! And Kudos for pointing out the underselling of product just for the sake of a selling over the next guy, no matter the obvious differences in quality. I don't have a flower farm because setting up a salad bar for the deer doesn't make ANY money, but I have had a home decor repurposing business and it got to be pretty saturated and cut throat for sales, because so many was just doing it "for fun" and didn't think it was fair for businesses to charge more than what they had in it financially. Thank you for creating such an enlightening video!!
I was a small business advisor for over a decade and helped people launch new businesses. This video is FULL of wisdom and smarts. Thanks for sharing your experience!
Thank you, Jennifer. Much appreciated!
Loved this video! Thank you for pointing out that underselling flowers could hurt other local sellers. Interesting ❤️ I don’t sell flowers or plan on it but I still find this fascinating. Here’s to 2021!
Cheers! Thanks!
Yes, me too loved the point made about others underselling the market price value. Everyone should charge the same, and give good value for the price point.
@@Alchemyforall This is a huge problem across all kinds of maker's markets (art, jewelry, etc). Undercutting sellers makes no sense from any standpoint. Everyone's time and effort is valuable; we all get the same number of hours in a day. Charge what the market can bear across the board or risk killing that market.
@@Alchemyforall It’s hard to find out said pricepoints though when nobody is willing to share that information with you. I’ve reached out to numerous local growers and I understand that they have their own business and don’t want to share all their ideas and may look at it as oh this person is going to try to undercut me but that’s really not the case. I can’t know what to charge if people don’t share that info. I know what people sell market type bouquets for in the area but if I wanted to sell bushels or per stem prices it’s hard to say what the correct price is. Im cross referencing multiple resources but it still could be wrong
@@RockinRavenVA Yes. Exactly!
As a gardener in a family-driven nursery my granpa started we have a saying: some people go to the casino to gamble......we buy flowers and seeds. :-) Keep going, it will get better as your reputation gets better. Greetings from Germany.
Only being $2000 in the hole for the first year is a great success for any new business!! Congrats!!
Thank you Hallie!
I understand being worried that the video is boring or lengthy but at least for myself I can say I ABSOLUTELY appreciated this video. As a small scale market gardener trying to climb my way up in the world I thought this was a really insightful video into the investment vs. returns game. I really especially appreciate that you KEPT on mentioning that you do have a full time job, you DO have other sources of income. I think that's a really hard concept for a lot of people to understand as far as the time and love it takes to make a business like this as opposed to having an unlimited amount of income to make all of your farm streamlined and efficient. Thank you!
It's so hard to succeed in small business but we have to keep plugging away!
Thank you!!!! You made me tear up!! Very heart felt, not usually the reaction when crunching numbers!! You rock!!!!!!
Thanks Michelle 💐
I think you really provided a valuable service to anyone considering starting any business venture. Have been enjoying all of your videos since I discovered you last spring and have learned a lot as well for my own backyard garden. I wish you tons of success in 2021...we're all rooting for you!! (pun not intended...LOL!)
I appreciate you, Betsy!
Okay I did not expect you to get THAT close to black on your FIRST year! What the heckin heck! You might not wanna hear it but this makes me wanna do it even more!!!!!! Lololol im not quitting any jobs though lol, slow and steady ramp up for me.
Haha! 💐💰🤷♀️
It seems close just because she dont count the land and the tractor. Just the bulbs, seeds and plants. And the cost of just living, feeding the family whole year is not counted either. It it just long way run, but with all the joy it brings I think it still worth it.
@@veronikasladekova5226 agreed!
FINALLY! People think about money 24/7 - why is it such taboo - we should all try to be more open and honest. I have watched Serena and Ian's videos and they are so LOVELY! but I have caught myself several times yelling at my computer, "ONE OF YOU NEEDS A FULL TIME JOB!" I have also owned several business that would have never happened if my husband was not supporting me. Some years he made more, some years I made more, give and take for sure. I have enjoyed your videos so much! Keep pushing :)
Thank you! I’d be terrified without another source of income. When Veda was born I stayed home and we raised a family on a Very Small income. I know what it is like to count pennies to pay the electric bill. I don’t want to be there again and we have worked our butts off to be where we are now. I appreciate your input!
I freaking love your honesty. This was super insightful and puts things into perspective. Thank you for being open about it and sharing your experience. 💕🤗
You’re welcome! 💐
Beautiful thank you! It's so easy to jump off the cliff with passion, but your honesty, and vulnerability, will hopefully save many! I see so many folks getting into farming, spending more than they could possibly make in a season, and then being disappointed, and giving up. No matter what business one is starting, it's critical to understand investment vs. break even vs. profit. Being an entrepreneur/business owner is always a slow game. Thank you for reminding folks to invest intelligently, and playing for the long run!!!
I agree! Thank you so much Courtney. It's not easy to lay it out there, but I think someone needed to hear it!
Thank you! This was just the reality check I needed. We need more realistic conversations like these in the world of social media where everything is sunshine, unicorns...and roses!
I agree, Karla! I hope this was helpful!
I'm glad you have put in the thought of how much you need to grow and sell to reach your profit goals. I don't think many people starting flower farming are thinking that through. Getting started growing is easy. Figuring out how to scale the business is harder.
I appreciate that! I don't think they do either. Rose colored glasses can be a serious issue!
Look how fast you got that up! Love the kind reality check. ❤️🌱🌻🌷🌸💐
😊 thank you
I know you were nervous making this video - talking about money is tough sometimes, but I think videos like this are so important. Sometimes when we are just looking at videos of pretty flowers, it is easy to forget that 1) this is a business and 2) this is so much hard work. The details and the nitty gritty is important for future farmers to know about and sharing your experiences can help them succeed. So bravo and great video! Also - THANK YOU for introducing us to Cool Flowers - I got it for Christmas and it is going to change how I plant a lot of my annuals in the fall.
You're welcome! I'm glad you are enjoying the book! Great stuff
Thanks for that video, I watch from France. I am trying to believe in the dream of growing at least my own flower supply, as a florist. It makes so little sense to me now to use flowers that travelled the world and that are sold for so cheap, all standardized. Raises so many ethical issues in my mind and in the mind of customers as well. Thanks for helping the people here to get there by sharing your experience, very thankful. It really helps putting the project in perspective and visualising it. You are doing more than you know !!
Thank you, Camille
Are you kidding me? If you came that close to covering your nut in the first year of business while still investing in long term streams, YOU'RE KILLING IT!!!!!
Thank you so much for sharing Nicole! This is such a great reality check for those who have not been farming/gardening for long. It really has to be something you do because you love it.
You are so welcome!
You are such an inspiration! And darn cute while giving us the nitty gritty. Thank you for your joyful personality and all the information you share.
Aw thanks 😊
I loved this video! I feel sometimes (due to my age) the younger crowd jumps in and can get discouraged when the reality sets in. Thinking 5 steps ahead is key and knowing what you're in for is a huge help and benefit too. Great job!
Absolutely!!
Girl girl. I love you! I did not even want to add mine up yet I felt so bad about how much I spent in regards to profit! It is a reality check but seriously we love flowers!!! And they make us happy! This is going to be an amazing year for all of us! Thank you for all your videos! Do not get depressed. You have taught me how to make more this year. Last summer was my first year so it wasn’t even a full year. I tried doing it on the weekends and work a regular job but I live it so much I quit so I am all in chicky! And you are amazing!!
Thank you so much!
This is a great video for anyone with a dream! It reminds me of Gladwell's 10,000 hour rule ("it takes 10,000 hours of intensive practice to achieve mastery of complex skills and materials.") There is no such thing as overnight success. You've hit the nail on the head when you say the most important thing is you have to LOVE it.( If you love what you do, you'll never work a day in your life.) It's what keeps you going when the going gets tough. I've made a life & a living doing what others said was an impossible dream. This is a great grounding video for anyone wanting to live their dream!
Thank you, thank you, thank you for posting your financials! Let's face it; this is really what people want to know. They want to know if this works; if it's worth it; if it's a money pit, or a money maker. Few people are willing to share their numbers, and I really do understand that. Your example and others have inspired me to share my small nursery business with the world as well, including numbers. Reality is, well, reality! So... thanks!! Very helpful.
As someone who was brought up to not talk about money, I understand your reluctance to make this video, but I appreciate your honestly and candor. You did a great job, and this is an important video. For a lot of people, including me, owning a flower farm is the ultimate fantasy. I often think of leaving my office job to start a farm of my own. Thank you for doing the math and breaking down the numbers to show the reality of being a flower farmer. I guess I’ll have to stay at my job for a while longer, while I continue to save up, read up, and keep dreaming.
It’s very hard to wait. It’s the hardest for me. Realizing goals takes patience but I lack that LOL. I imagine it will be even sweeter when it happens because of the time it took. We will see! I also appreciate it more since it hasn’t happened overnight 💐
Now that it has been a couple years, have you been able to turn a profit yet? I know you said you wouldn't talk dollars again, so are you willing to share what the approximate % over your investment you have been able to achieve 2nd or even 3rd years? Were you able to make your goal of doubling your sales that next year that you mentioned at the end? My wife and Ijust bought 20 acres and are hoping to grow flowers on as much of that as we can on the side while we continue to work other jobs.
That is amazing. I do not have the property to do a flower garden, but that is amazing. I would buy your flowers.
Thank you Julie!
Thank you! My husband overheard parts of this video. He is the $ support so my girl and I can do this full time. It truly is a purpose in life. A reason to get up in the morning and my husband and I know it’s worth it. Thank you again for being real. A hand up to those who follow.
Best of luck to you April! Support is invaluable 💐
I am a landscap disaigner/contractor in the caribbean and I have wantin to add other futures. So in the search throughout UA-cam about growing flowers 💐 for sale, I found you, I love your channel. This video is inspiring.
Thank you so much!
A very honest and clear story, greetings from Holland the Tulips and Lily land!
You are doing very well, keep it up!!!
Thank you! Will do!
Not a boring video at all. I'm setting up our yard in a way that I want with flowers, fruit trees, vegetables etc. It is a costly thing to start. I enjoy your videos very much. They are realistic and helpful. I live in Central Manitoba in Canada. zone 3. Keep it up Flower Hill Farms.
Thank you Alann💐
Thank you for going outside your comfort zone to share useful information to everyone.
One of the best videos ever. It also is a reminder to folks the sacrifice that local farmers are making for their passion. Accounting for the ‘employee’ cost of oneself on top of the things bought is something people always seem to negate and needs to be accounted for. Example, if you did your primary paid job the hours your spent with flower farming how much more your personal income would be!
I just want to say. I learned so much from you. With all knowledges and the way you do with passion. Same same with me. I grow a small organic garden in Denmark.
Thank you! 💐
Where in Denmark are you growing, I am close to aarhus and I really missed the garden societys plant markets. A good place to sell or buy plants both flowers and vegetables.
@@ninirossau2304 dav. I am in Randers. I am a new gardener. We can get in touch in my page “Hungs blomster hus”. Thanks. I am glad to talk to you
Great video and great insight, you are right many people out there think watch Instagram on flower farms that make it look like a get rich quick idea and it's not. A lot of money, time learning and hard work goes into making a successful farm. Love watching your candid videos.
Bravo! I have taught business planning to young kids, high school kids, college kids and to adults with Harvard Degrees and you just did a great job on summing it up in 21 minutes! It’s unfortunate how many of us just do not think of all these details and fail. However, failure is a great teacher too so, never give up... thank you for sharing this great video!!
Thank you! It was difficult to shrink it down- I did leave a lot out but I felt compelled to warn people that even when you dive in 100% there are so many expenses and factors to consider- especially in farming, where one storm can destroy your season.
I’ve just seen this and I know it’s now a year old but I think you are amazing, your energy is just incredible. I think this video should be recommended viewing for anyone contemplating doing farmer’s flowers.
That was really helpful! Thanks for putting yourself out there and sharing that information!!
Your season is so like ours. Very very short. That is where a hoop house could be a game changer. We had 2 feet of snow on Sept 27 in 2019😳😳 and on Oct. 7 of last year, that 2 feet hit again. 🥶 farming is soooo much fun.....I love your input and experiences!
UGH. That is early snow! Our killing frost came Mid-September but not much for snow. I am so excited to bring in some season extension...it will be a game changer. Fingers crossed!
You’re so weird and I love it 😆
This was an amazing video. I really appreciate how thorough and transparent you were. Forewarned is forearmed.
🤘🏻😂💐
This was a super helpful video. Made me feel like working as a Nurse while also having a flower farm isn't a "crazy" thing to do - its how you get your business up and running.
This was very interesting and offers a lot of insight for others thinking of starting a small business. You did amazing for your first ‘official’ year! You put in a Ton of physical labor too. Thank you for sharing such personal information for the benefit of others- you have such a generous spirit. Excited to watch and see what 2021 has in store for you!!
Thank you so much!
I love that you shared this information. I love when people are real. We can't train up the next generation in secrets and too many people want to go a way from what they are raised in. Being honest and open like this helps others seek out and determine their careers and lifestyles.
Thanks for this video! I think a lot of people need to know this- customers included. 👍 I think a lot of it has to do with the person selling the flowers as well. You are (seems to me anyways!) one of those people that are easy to talk to, you can easily spark up a convo with someone, etc. & it probably makes people more likely to buy from you.
*NO it was NOT boring! Very helpful!
Boring? Are you kidding??? This was a very informative and honest video on flower producing and selling. A very honest picture of what you have to do. " Ya gotta want it!" (a borrowed quote.)
Thank you, Maggi!
Thank you so much! I needed this, this is my first year!
This is why we love your videos. You are experiencing what we cannot, and the fact that you can get revenue from that, along with everything else, is FANTASTIC!
THANK YOU for your transparency. I also have a passion for gardening and it is an investment of time, love and a lot of money. But your channel is an inspiration. Keep the content coming. Thank you for keeping it real❤️
You are so welcome!
Thank you, this was fantastic! You brought up very good points for anyone starting a small farm - don't quit your day job, don't undersell your product, be passionate and be patient. You are wonderfully animated and expressive and this shines through in the video! So many videos give great advice about producing on a small scale, but the marketing and actual profit over time determine if the farm will survive. Folks need to realize that no farming venture is a get rich quick deal or an immediate replacement for a full time income elsewhere before their dreams are shattered by the reality of the marketplace. Best of luck for continued success - with your drive and personality you will prosper!!
I love all of your videos but this one is exceptionally helpful and a real look at the process. Thank you for being authentic and sharing!
Glad it was helpful!
Hearing reality brought me down to earth Started flower garden 2020 - markets closed down, had to backdown on planting ! Hope better 2021 !!!
Hope it is a great season for you! 💐
This is a great video! I have run my own business for 17 years in another industry and it was definitely not a get rich quick endeavor. Owning your own business is a huge risk but it will, over time, become a great reward.
100%
Thank you so much for sharing!!!! This is exactly what I needed, it’s so kind of you to do something that makes you uncomfortable to help others!!
Absolutely love your honesty & humor! I thoroughly enjoy & learn from you❣️
Thank you so much!
Thank you! for an uncomfortable but importantly informative video. You! are a treasure and I value your lovely self and the terrific videos you put out. I have been a professional, private gardener for 30 yrs and this year am starting my own veg and flower farm just outside of Burlington Vt. Watching your content has been very useful and entertaining. May your 2024 be the best season EVER!
All the very best to you,
Sabrina Wing,
Your Gardening Angel
I'm a full-time Florist and have recently started clearing off our 10 acres to start growing. It's such a slow process, especially working at my shop with all the overhead. I have paid myself $300 in almost two years. I completely understand the big gulp feeling when investing in something you're not sure will sell or die in a bucket. I really enjoy your realistic videos and your approach. Start small, be patient, stay passionate, and end big. Keep growing!
This is one of the most informative videos ever. Ever. Thank you so much for being so honest and sharing this. Many people willl not give this much information even if you paid for it. I am not a flower farmer, only a home Gardner who loves flowers. Wishing you all the best for the 2021 growing season.
Thank you so much!
All I want is flowers in my garden and maybe vegetable seedlings roadside selling.
This was SO awesome to hear! I'm glad you put it out there. It helped me and I'm sure it helped so many others. Also, so much yes to what you said about not underselling bouquets at markets!!!! I have been so frustrated when I see farmers selling bouquets for $8 that I think are worth (and would sell for) $15. It makes it seem like those selling for more are gouging customers, when we're really just charging what it's worth. It bothers me so much. But I've decided not to let it deter me from pricing what I know I need to next year. It's amazing how much work goes into this business, and we should NOT be working for free and barely selling enough to cover the cost of the flowers. I'm SO glad you mentioned that. I hope people consider it.
Thank you, Tina!
What a great video. I was also taught to keep my income private. Thsnks for going out on a limb to prevent people from failing because they jumped in too quickly. I am glad you touched on not underselling also. I see people selling bouquets for 10, 15, 20 dollars on youtube videos and I dont know where to start mine! I will be at my local farmers market this year Any suggestions on a wise starting price? Thanks for another helpful video!
I don't sell bouquets for less than $15. They are typically $20 unless they request more!
I think its important to consider your customers/ cities average income as well. If the average income of people in your city is $20,000 they're not going to be likely to buy $20 bouquets every week, but if its an average of $60,000 a year, then you will likely have customers that may be able to afford to buy them every week. But even if the average income is low, like Nicole said, still don't cut yourself too short, because even if you're not doing this as a living to feed your family, the person beside you might be! And when people see cheap flowers, they're probably just going to assume thats what the price should be, & everyone else is just overcharging.
I don't think this is boring. This is inspirational. A wake up call that I needed. It made me even more excited to get started and experience the joy of sharing a gift to the public.
Love your energy and passion. You are so adorable! If I lived close to you I would happily volunteer many hours at your farm, in exchange for a bouquet once a week or two. 😃
Thank you so much Mama! 💐
Thanks soooo much for the financial info. It was NOT BORING AT ALL! I certainly needed to hear this as a senior looking for a small business. Thank you.
As a finance professional it would be interesting to see the split of the $9000 between investment(assuming future benefit beyond 2020) and annual expense(no future benefit). 🌸
That would be good to know!
And depreciation of set up costs like tractor & irrigation, fencing, etc?
I think that it is important to look at 'start up costs' in the lens of accrual accounting and not cash accounting. A lot of those upfront costs will be benefiting your business or years so learning the concepts of depreciation will make those first year's net cash flow less depressing. Great content. Thank you
So important for any small business to consider depreciation of costs like buying equipment, installing irrigation, fencing, etc.
I came across your vidoe on my feed and im happy I did. I am a soon to be college graduate studying horticulture. My hopes and dreams for the last couple years have been to eventually build a cutflower/floral/vegetable farm. One of my absolute favorite things to do is garden. I would be starting from basically nothing seeing I have no land or equipment, except i do have a few hundred dollars in seeds. I know they only way for me to do this is have a regular fulltime job as well as start out small with the flower business. If there was one bit of advice you could give to someone like me what would that be?
It's really kind of you to be transparent about this topic.
Got my bag of chocolate chips, let’s hear the tea
FAR FROM BORING!!! This video held me captive! May God bless You for your generous and transparent video. Blessings in Abundance!
Yes that was one of the best reality checks I've seen about flower farming. Great job!
Wow, thank you!
Fascinating. I have a whole new respect for the industry. Best of luck
Thanks, Ilene!
Please, please also explain how much real physical labor is involved. The financial part is rough but so is the labor part. It is tough but can be the ending of so much.
Hundreds and hundreds of hours of manual labor. Very true!
This is the most important and most valuable video you made so far Nicole. Forget about anything else. This is what everyone needs to hear when they plan to start any form of new business and only few people would talk about it. I heard Lisa Mason Ziegler saying that briefly one time. I have my small business for about 15 years now (Beauty salon) and iI agree with everything you said. Thank you for coming out of your comfort zone I am sure you helped many people.😘
Thank you, Samira 💐
It was not boring, I found it very informative. I would like to have an herb CSA farm someday, so I find your videos very helpful. Your flowers are beautiful
Oooooo an Herb CSA. That sounds delightful! Best of luck
Not boring at all. Very informative -- and you're naturally entertaining. Thanks very much!
So nice of you, thanks!
Also you haven't include your labor cost on top of $9,000
Nope. That would be hundreds of hours of labor.
Thank you for showing us the truth and vulnerability you need to become a farmer. You have an amazing channel and garden
You mentioned starting hydrangea's! Looking forward to see where you go with that. I don't see a lot of varieties in the colder climates.
Oh yes. It’s happening!
May I ask what you do for your free lance job ?
This is the first video I’ve seen from you. It is so refreshing to see an honest account of what it takes to have a flower business. Thank you for telling it like it is!
Bitcoin is the future, Investing in it now will be the wisest thing to do especially with the current rise.
For real it's very profitable.
Thank you for this! Videos like this are some of the most important. This is what we all need to hear. So appreciate that you are real and honest but yet encouraging and inspiring. Thank you again, flower friend!
You are so welcome!
Very good information. I am interested in flower farming myself and I have an architectural design service along with a part time job. At 50 years of age, the time and effort is an important thing for me to know. Thanks alot! (And don't feel awkward about sharing the financial side of things. )
I think these real talk videos are so valuable. So even if you never share like this again. I’m glad you did!
I cannot thank you enough for this wonderful and realistic discussion on the "flower business". I will keep my flowers as a passion and Maybe make a few coins profit on the side.
You nailed it!! Reality is real and your labor was not paid for!! Great great info!!! Thanks for doing this video!! You are great don’t be nervous you broke it down and that’s what we need to hear 😍
Thanks so much!!
Not boring!! A reality check is so important. Thank you so much for sharing this. Zone 8 flower gardening is my passion.
I really don't think talking about how much money you make should be a problem, but then again, I wasn't born in a country where that's taboo at all so I can't really relate. I love that you did this video for people who want to start a full-blown business or road stand. I think a lot of people don't know the labour cost in a lot of business so they are unwilling to pay more than supermarket prices. I think if more people in such professions talked about it, then a lot more people would become less ignorant. I used to be one of those thrifty housewives until I started talking to people at the farmer's market. I never even get supermarket flowers because I didn't see any value (and thought it was easier labour than veg) now I'm a regular supporter of small business and farm stands and like volunteering to weed and wash vegs during the summer season and get paid in weeds/flower leaves, aka rabbit food) We really need to be more comfortable about these topics to make connections with people. Thanks again
I hoped it helped someone! I'm not sure why it's always been taboo here- it just has!
Found this by accident and was very appreciative of your candor and wisdom!
You are in it for all the right reasons. Best wishes.💐 I love to watch.
Love the honesty, this is why I value your videos. Keeping it real and practical is so helpful, wishing you great success! Continue to enjoy what you do.
What a great plan and great ideas! This is an inspirational video and think that you covered all your bases. It is not easy trying to start and grow a business. Some people even travel across the globe to visit botanical gardens. :) -From California
Thanks AJ💐