This is because of all the hate sainsburys was getting for posting their black advert on twitter and youtube, i agree its incredibly sad that people can be so racist :(
Couldn't agree more, I hoped it was something Sainsbury's did on all their uploads, how naïve of me. Such a sad reality to see how deep the bigotry and racism runs in this country
Yeah I noticed that. I wonder how bad they had to be for that to happen. So sad that this is the response to seeing a black family enjoying Christmas. I wonder if they ever stop to analyse that type of reaction
@@poalardiaaal6978 no, you Misread my post, it's about Christmas and memories, my point is it doesn't matter what colour you are it's about sharing one time a year together.
The fact that comments are blocked on the other ad speaks volumes about racism in the UK. Why is showing family memories with a phone call voice over considered controversial?
If only racists had just waited 24 hours they'd find there was an advert lined up for them too. Now look at what you've caused just because, you have a toxic heart. Anyway seasons greetings to everyone .
If you can’t “relate to” a Christmas Ad featuring a Black British family, but you can relate to; - Hungry Victorian Orphans - First World War Soldiers - Anthropomorphised Woodland Creatures - Ice Skating Robots - A family of large stuffed carrots Then your problem isn’t relatability, it’s racism.
I don't have a problem with ANY other race, religion or skin colour what so ever. I do however have an issue with starving victorian children! While at secondary school some woman held an assembly at school asking for donations to some bloody charity created to help starving victorian children who drowned after digging around in the mud of the banks of the Thames in London for pennies. My mate and i were quietly whispering to each as we weren't about to donate to some charity set up to help children who died before MY GRANDPARENTS were born. A teacher saw us talking and invited us both to his classroom at first break. We went along willingly because we thought he needed help with something. NO. The evil git gave us the pump for talking! I am genuinely convinced that Ronald McDonald went to Watt Close C of E school. It's the ONLY reason why a black pump THAT BIG could have been on Mr Allan's shelf!
@abso wep I can tell you've never visited a single African country in your life because if you did, you would know that white western movies and adverts are nothing new over there. And the "natives" don't throw their toys out the pram over seeing a white face on their television screen.
All I see is a bunch of angry white people pointing out peoples differences as usual. Instead of just seeing two families enjoying Christmas. I see division and segregation. And people being angry over something that should have been over and done with years ago. This isn’t just racism this is political correctness running a muck.
I'm as white as white but relate more to the first ad because it reminds me of of South London, home and lovely friends. We are on this earth for a ridiculously short time so peace and love everyone.
Why are comments open for this & not the other advert - very sad how the British public have reacted to seeing a black family in an advert - shocked but not surprised
@skinjim123 That may be the case, but it’s no excuse for the clear prejudice and fear white people have for black and other ethnic minorities here in the Uk. Because you see and ad with more black people in it than usual, doesn’t mean you get to be a massive c ock about it. It’s not white people growing the coffee beans or picking the exotic fruits to be sold in Sainsbury’s
funny how this one only has 24 dislikes yet the one with a black family in has over 800, and has had to have its comments turned off... and people say racism isn’t alive in the UK today.
@skinjim123 so u telling me people are genuinely upset , angry and mad about Sainsburys choosing a black family for 1 minute video for Christmas? And you guys are saying they have caused a division in the Uk?... Like .. How ? Let’s not forget for many year tv adverts just had mainly white people with a few poc . But now Companies are realising that they should but more than one race in adverts and try to include all people from different backgrounds .. and now people are Mad at them for trying to be inclusive and add diversity ? Lol
The first advert showcased British Christmas traditions. If a white family was featured there would be no issue but the racists of this country are throwing a tantrum because a black family was shown. We can do so much better.
@@lmads8023 cultural appropriation is the “unacknowledged or inappropriate adoption of the customs, practices, ideas, etc. of one people or society by members of another and typically more dominant people or society.” (Oxford dictionary). It’s not like Halloween and you put on Native American headdress which extremely inappropriate and disrespectful. it’s Black Britons following British traditions which they have every right to do.
Seen a few awful comments here about not liking black people and that UK is majority whites so they’re mad at the first advert. Don’t try to hide your racism. People who are so triggered about seeing an advert of someone from a different ethnicity (whether caucasian black Asian or other) clearly aren’t educated or open minded enough and shouldn’t go on holiday and enjoy other countries. stay in your own house, don’t eat other food that’s a different cuisine to yours, don’t buy from shops owned by a different race, don’t buy anything ‘made from china’. it’s sickening that people hate diversity and just want to see people who are exactly the same colour as them. Wtf is wrong with you. Go and see the world, travel, learn about cultures.
The UK won't always be a white majority country. Prof David Coleman at Uni of Oxford has published stats that show if immigration and birthrate trends continue we will be a minority in the UK by 2066. White School age children will be a minority much sooner. Our economic and cultural system disincentivises white births and encourages BAME birthrates which naturally higher, primarily through the welfare system. We're not even allowed to talk about it. A kid got jailed for posting leaflets with govt statistics on this topic just last week. It's a slow policy of genocide but it can be stopped but lots of people are going to be upset...
@@KiLLJoYUA-cam probably time to start seeing ‘bame’ people as real British and make things better for minorities in time for whites becoming one then. Agree though that talking about demography should be much less of a taboo and that the idea of being locked up for doing so is completely totalitarian and downright terrifying.
I'm in America, yes Trump sucks. I love the Sainsbury's commercials, and I have never been over to Europe. The Gravy commercial made me laugh, and the electric knife commercial made me smile... I also really loved the Sainsbury's commercial where they set the scene in WWI and had "German" and "English" cross No Man's Land to celebrate Christmas back in 1914 in the 2014 Christmas time... Merry Christmas one and all and Happy Boxing Day and New Years...May we all have a better year next year...
The reason why the Sainsbury's Xmas ads are fine and no one needs to worry, is that 99% of British People are not racists @&*1s. So we can ignore that racist minority who are planning to boycott. Anyway, I'd rather go to Sainsbury's now that I know there will be fewer bellends there.
British people say they are not racist, yet they lose their minds when a black family is shown 🤨. The point of the advert is that you connect with the story, not unnecessary things like race or gender.
Not all British people are like that in my mind very few are stupid enough to moan about an advert, but sadly the ones that used to hide in their stink holes are coming out to play thinking that they now own the country . Please know that we all have the pathetic disposition of being racist every colour every culture and the key to ending this is education .
They are Saying that it is a woke advert and its giving in to the far left but its not at all. Just more ppl taking offence for no reason. I do believe the go woke go broke but thats not what this is. Its families talking about their Xmas memories and how much joy they get from it.
I love everything Sainsbury’s stands for and how they’re always making an effort to be inclusive. It’s such a shame many people can’t appreciate that POC have gone decades without having representation on TV and now that is finally being done there’s uproar. Disappointed is an understatement
They have gone decades without representation, because going back decades, we didn't have mass unvetted immigration, how many African countries have diversity?
@@Tash808_ blacks and Asians where only bought into the uk after the second world war, to replace the native English that had been sent to their death's by the ruling elites. The UK was never multicultural before the 1940s
metalic miner what is your point? The UK is multicultural regardless of the way people found themselves in the UK, through unlimited varying backgrounds and stories. And of course, we are a much better country for it. The reality is we are probably 1/2 generations away from outgrowing racism and people becoming accepting of all life, but right now there are so many people in this country obsessed with outdated views and I’ve seen too many comments that show this. Do we really have to talk about the 1940’s?! It’s 2020.
@@adamhenley6717 yes because do you think that the native population would vote in a government that was hell bent on forcing forigners to come and take our jobs or replace the war dead? It's government that want's diversity, so it can create division and stir up hatred, divide and conquer, the UK government just want people as slaves, look at tower blocks in London, and other cities, they don't want people to have private property or land, only the 1% elites will be looked after. They have already tried to steal common law from the people of the UK, immigration wouldn't be allowed under common law, it's treasonous to give away our rights to anyone.
no one of the main parts is that it probably won't be because everyone is woke about black people and they're only in it to be woke and, instead of making a good advert, sainsburys have centralised it on being woke and made the shittest xmas advert ive ever seen because they put political correctness over storytelling and actual film which is why i personally don't think it was a good decision. there can be characters of other ethnicities of course, but centralising the entire advert about it because of all BLM bullshit is wrong and also made for an awful advert. christmas adverts are not for being woke they are for entertainment and it was shocking. so is this one.
@@AlmightyGammonsayssuckyourmum I’m pretty sure they’ve centralised the entire ad around food? ....which is basically exactly what most Christmases and Christmas ads are ALL based around..... if you choose to see colour over any other message in this ad then that says far more about you than the ad. Personally this was my favourite of the season so far as it is so relatable to my family Christmas with the roast dinner being the main event. I find it astounding that people can’t relate to a happy family looking forward to Christmas dinner together just because they have a different skin colour...... mind blowing
@@stevej4328 If people are reacting this way after being shown Black and South Asian families, who make up a majority of London, what makes you think showing a Chinese family would be any better? Sort yourself out mate
I don't feel fairly represented by Edgar the Dragon from the John Lewis advert last year so going to have to boycott them too. England is founded by PEOPLE, not DRAGONS!
@@sainsburys Hi Emma when are you going to do a christmas advert for the physically disabled? I don't see the blind or deaf represented in these adverts. Or do their Christmases not matter?
I'm white but identified more with the black family cos that was the way my dad behaved. Singing down the phone and boasting about his cooking. It made me tear up a bit thinking about him. Both ads are great though. I identified a bit with a Aldi carrot too with the kids waiting for their daddy to cone home.😂 Made me think of my kids and husband. We should just be grateful there's Christmas ads about this year at all. Let's all just have a nice Christmas God knows we all deserve it this year. 🎄
@@2icelollys1goat surely you're aware he's mocking the triggered racist people who commented similar remarks in the first vid because it featured a black family.
The UK won't always be a white majority country. Prof David Coleman at Uni of Oxford has published stats that show if immigration and birthrate trends continue we will be a minority in the UK by 2066. White School age children will be a minority much sooner. Our economic and cultural system disincentivises white births and encourages BAME birthrates which naturally higher, primarily through the welfare system. We're not even allowed to talk about it. A kid got jailed for posting leaflets with govt statistics on this topic just last week. It's a slow policy of genocide but it can be stopped but lots of people are going to be upset...
When people were responding to the gravy song advert with “I’m dreaming of a WHITE Christmas” they do know that the white part of Christmas has nothing to do with bloody race
Ugh this commercial isn't realistic at all. The mum and dad aren't having a tipsy fight in the sitting room with a footy match turned up full blast to mask the yelling. Unrelatable.
The UK won't always be a white majority country. Prof David Coleman at Uni of Oxford has published stats that show if immigration and birthrate trends continue we will be a minority in the UK by 2066. White School age children will be a minority much sooner. Our economic and cultural system disincentivises white births and encourages BAME birthrates which naturally higher, primarily through the welfare system. We're not even allowed to talk about it. A kid got jailed for posting leaflets with govt statistics on this topic just last week. It's a slow policy of genocide but it can be stopped but lots of people are going to be upset...
People who can't relate to the family in the first ad because they're black are forgetting that the Aldi ad is about a family of carrots. I applaud both of these ads so far, excellent work!
you can’t bloody win, can you? i love all three of the sainsburys adverts and see NO problem? stop trying to hide your racism, guys. black is beautiful, white is beautiful, EVERYBODY is beautiful. merry christmas to all :)
What nice of a country we'd have if more people were openminded like you, a comment like this shouldn't be so genuinely refreshing to me, but thank you regardless
Part 3 should be the black family from the first advert and the white family from this one having a Christmas meal together. Now that’s the Britain I am proud to be part of 😄
Absolutely. I don't really have a problem with the first advert, and I haven't seen what people have been saying about it, but I do think it's a shame they didn't show white and black families integrating and getting along - showing them separately just encourages segregation
@Bill Fence having a black family appear on TV after contributing towards your society with ancestral free slave labour and then more labour during and after windrush is a small courtesy, compared to what is owed after what was stolen, ruined and erased from our past. Even today your museums are filled with OUR things. An advert with a black family isn't anti-white, you and others like you just can't admit that you are just anti-black. It's fine to destroy other cultures, but one black advert in a white country and oh no, white people are being displaced! Please, just stop.
@@SaturnHenderson One thing i have noticed on the odd occasion i happen to watch tv, is how it seems that if you had just landed on this planet and sat down to learn about it from watching adverts, is that a family unit consists of one black and one white parent. Personally i couldn't give a toss what your skin colour is. If i think you're a pillock, it's because you're a pillock! Not because you are black, white or what ever...
@@koitorob It's not a "seems", it's a thing, a deliberate thing to avoid this exact situation. A bit more diversity on TV was the ambition because Britain thrives and survives on it, so instead of having a full black family, for years, US and UK TV dabbled with the interracial thing to warm white people up to the idea of having black people on the tv in relationships, because an entirely normal black family / relationship is an alien concept to some white Brits who still think we eat our children, burn women, use bongo drums to communicate and put voodoo curses on family pets we don't like -_- Given how long it has been that blacks have lived in this country, whether we are a small percentage or not, it shouldn't be a surprise to see us on TV represented like any other British person. I'm third generation, I have no direct ties to anywhere else and white people who weren't even born here think they have more claim to Britishness than I do. I'm proud of my background, but I'm also proud of where I am. I've had no complaints about white people being on TV in a white country, nor do I want a switcheroo whereby black people take over TV, but Christ, 1 advert with a black family and people go insta-racist and start bitching about displacement like they've ever experienced it. "British" museums FILLED with African artifacts and other countries, and we are evaporating white British culture because of an advert? Right.
@Edwin Morrissey Then where should I be, Edwin? Where other than the place I was born and know well should I be? You seem to forget that it was colonialism by BRITS that erased my history, so tell me, where should I call home? Africa? I'm no more familiar with Africa than you are. I know white people who are more in touch with Africa than I could ever be. I could spin that argument, since "Britain is too diverse for your liking", you don't have to be here either., Edwin. Or are those words only reserved for white people?
i’m sorry for all the hateful and racist comments please know that i’m so glad you’re here and it’s about time there’s an accurate representation of what the country is actually like
They are trolls. Immature people who find amusement in other peoples disappointment and anger. This comment section has turned into the comment section for the part 1 clip. Ignore the troll comments. They don't mean it and are just trying to make people angry. Scroll past them safe in the knowledge that YOU will always be above those types of people, and they will always be below you. I hope you have a lovely Christmas with those you can meet up with xxx
@@2icelollys1goat it is to Emmy though because that's not what she said at all. She said the racist comments are disgusting, not that anyone who comments on it is a racist and disgusting. Your comment was way off the mark as you're implying something that isn't true. We all live and learn pal 👍
@@masnwrdl0511 that’s the thing I’m not. Because the country is not owned by just while people. Whether you are black white, Asian or any other race you are welcome here. We’re a nation built from diversity which is why we are so great
The UK won't always be a white majority country. Prof David Coleman at Uni of Oxford has published stats that show if immigration and birthrate trends continue we will be a minority in the UK by 2066. White School age children will be a minority much sooner. Our economic and cultural system disincentivises white births and encourages BAME birthrates which naturally higher, primarily through the welfare system. We're not even allowed to talk about it. A kid got jailed for posting leaflets with govt statistics on this topic just last week. It's a slow policy of genocide but it can be stopped but lots of people are going to be upset... ...
@@KiLLJoYUA-cam I know right. When I was younger, there use to be hardily and non-white people in my town and now, the past few weeks walking home all I see is pakistanis or africans. It's EXTREMELY sad that this is happening and we don't even have a voice on it because we'll be labelled as racist. Since when was it a SIN to protect/be proud of YOUR OWN country 😞. This isn't democracy, we didn't ask for all of these immigrants. Our culture is dying and all of our great inventions, products, buildings and everything simply will be given to immigrants, sad. Smells like black privilege to me but whatever
@@kianelliott4874 Uhm? You do realize Europe as a whole is a white native continent. Diversity is a bad thing; to all countries, not just European ones
Sainsbury's ruined it for themselves. Prior to these adverts they went on a bit of a BLM social media crusade, so it's got everyone hyper-sensitive to what they're doing and seeing it as propoganda instead of just an advert. The moral here is: Corporations shouldn't be taking political/culture war positions. Stick to selling food.
@@pancakewizard1533 just cause it’s a black family it doesn’t mean they’re a political stance... they’re human beings and no different from any other family
@@pancakewizard1533 I disagree. Corporations have a social responsibility to take part in making the world a better place. To promote democratic values and fight injustices. It is unfortunate that most people willingly misunderstand BLM. That they ascribe things that BLM does not stand for to BLM to demonize them. That they believe that the violence was somehow organized by BLM, when it is something that happened along side the protests against police brutality and that police basically execute minority suspects that are being controlled or otherwise pose no threat. Racists demonize a movement for equality, by pointing out either bad eggs or other malicious actors standing next to legit peaceful protestors and group them together.
Remember when people went off at Argos for having a black family in on of their adverts? When for the last 5 years they’ve had blue Aliens? Yet for some reason people can relate more to a family of extraterrestrials but a black family is pushing it too far. Idiots
what a horrendously poor picture of the UK that Sainsburys had to turn the comments off on part 1. The people who made that happen are the same people who loved and related to Aldi's adverts with the FAMILY OF CARROTS. Poor form England, poor form.
Why do you think its only people from England making the comments.......... Britain would be more acurate but having said that its only a small portion of the population who are making a fuss. The rest of us didn't notice or cheered that at long last we have a family like this on a mainstream big company advert. Its about time and may it continue, I'm sure sainburys will gain customers from it.
All I can say about the response to the first ad is... Merry Christmas and I hope the New Year brings you some joy in your life and enlightenment. Unlike some people, I understand there is room in this world for everybody.
Merry Christmas to you too beautiful, I absolutely loved the first ad. Sainsbury's made 3 ads to make everyone feel included and people are still upset that all ads aren't white 🙄
@@KiLLJoYUA-cam Not only people of colour move to different countries. Many people justify their bias with arguments like that, forgetting they are not indigenous of the so called 'lion's mound'. Not to mention the trading of bodies that dragged people to other parts of the world. When a country calls for help to rebuild after the devastation of a world war, there should be some acceptance that this will diversify the country. Education is a beautiful thing. It brings peace through understand.
Emily James in which case, you would agree that after the American civil war all slaves should have been returned to africa right? They weren’t, because africa is a s******e and the US is not.
i can’t believe you are all crying over there being poc in adverts. you’re all using it as an excuse to be racist. get over yourself. god sometimes i’m really disappointed with england EDIT- lol not people saying just because i’m black? I AM WHITE
Racist because if you get your head out your arse you would notice 4 % of Britain is black 35 % of adverts at least are black. That is rasism in any form, but that's OK it racist against white people
@@rosessemakula3737 yes, and yet this is the first year that people have spouted racial hatred en-mass, despite the fact that black families have featured in Xmas adverts for decades. Strange, no? Almost as if spending the whole year “peacefully” protesting and telling every white person they’re inherently privileged irrespective of their class, environment, financial resources, health or education, will make them harbour animosity towards the black community
Im really trying to understand why people are saying that the first ad is racist? Seems pretty similar to the first one but with a black family instead. Seems fine to me. 🤷🏻♂️
I’m a black woman and I lost my dad last year; this advert has touched me SO much and shows, if you’re willing to connect with others who don’t look like you, YOU CAN. 👏🏿💕🙏🏿
I lost my Dad last year before he was even 60 and he used to always carve the turkey at Xmas. This ad hits very close to home and was just beautiful. I think both of your ads so far have been really amazing and so full of heart. Not overly sentimental or cringey or anything. Really well done!
It's true. But above all, the real black issue of Fair Trade which helps black people in real poverty, is neglected - Sainsbury's is sneakily dropping the Fair Trade logo from products, at Africa's expense.
@@charleshodge6920 ok so there's 2 of 3 adverts currently out, just a thought what happens if the last advert shows the families/world together showing race isn't an issue? your whole long ass statement becomes null and void. Sometimes you should wait before saying stuff before you get egg on your face :)
@@charleshodge6920 Nice little essay you wrote there, but the fact remains that if you cannot handle a commercial showing a black family celebrating Christmas with no further mention of any socio-political context, you’re telling on yourself.
@@bozuk2011 but it won’t, it will be a LGBTQ family because that’s the only logical direction to go. Regardless, it doesn’t erase what I stated. @robyn retro when the head of their marketing outright says they chose a black family to be inclusive, yeah I’ll just shut up and play dead because I’m also okay with profit-driven companies cynically cashing in on people’s idealism and using progressive-orientated marketing campaigns to deflect questions about their own ethical records.
@@charleshodge6920 Yes, the point of marketing is to appeal to as many people as possible. I think that’s obvious. I don’t see how using inclusivity to ensure that is a problem. Especially not when it is done like this. And you do realize the fact that Sainsbury’s even thinks this is profitable for them says something about a genuine changing sentiment in society at large, right? You guys act like it’s dirty for a company to mirror societal developments.
Merry Christmas everyone well maybe not so much towards all the racists, I seriously still don’t understand what difference does colour of your skin make.
@@lilym3421 yes they do, apparently BAME people are underrepresented on TV. But if you look at the facts they are actually over represented, the only people being discriminated or turned down for roles are a disproportionate rate are white people. Just the facts....
Yeh because there is none of that already on tv is there?? Have u watched adverts recently. 99% have BAME people in it, when only 12 % of the UK. Just makes no sense to alienate most there audience.
I don't like this ad... Too many white people. Where's the diverse Britain? I'm disappointed sainsbury this will be the last time I'll shop at a white supremacist shop. (Sarcasm) I'm joking. I love you sainsburys, you're the best supermarket ever with the best Christmas adverts and what makes you guys amazing is that your inclusive and make sure no one is left behind. Ignore the gammons and racists. Let them boycott, dirty money is worth nothing. Also i loved the black advert with the catchy gravy song. It put a smile to my face :)
Came here after seeing all the dislikes on the other one. Disgusted I live in the same place as so many racists. I hope all the black families have a great xmas :)
@Walter Roberts trying to stop you? What? You're drunk, clearly lol We can make fresh memories if we are not in a lockdown or have active restrictions. If we have, then no, you can't visit others.
Thank you Sainsburys for being inclusive we appreciate it. to all the racists chill tf out its actually not that deep its 1 PART of the advert its literally represneting different types of families in the UK.
Makes me sick that there is more dislikes than likes on the other one. Why can’t it just be a Christmas advert why do racists have to put a downer on everything.
@@321Tdog meh, the best dessert from Greggs is Yum Yums after they discontinued the Greggsnut -sidebar: if you know about the Greggsnut you’re a real OG
@@thennow898 The traditional dish which gives Liverpudlians their name, Scouse, is also a culinary expatriate to our country. It comes from the Norwegian 'Lobskaus'. At a time when Liverpool was 'the New York of Europe', it was a home for sailers and dock workers from around the world.
The UK won't always be a white majority country. Prof David Coleman at Uni of Oxford has published stats that show if immigration and birthrate trends continue we will be a minority in the UK by 2066. White School age children will be a minority much sooner. Our economic and cultural system disincentivises white births and encourages BAME birthrates which naturally higher, primarily through the welfare system. We're not even allowed to talk about it. A kid got jailed for posting leaflets with govt statistics on this topic just last week. It's a slow policy of genocide but it can be stopped but lots of people are going to be upset...
First advert, a modern day family having a lovely Christmas. Second advert, a modern day family having a lovely Christmas...... It ain't hard to see ❤️
The UK won't always be a white majority country. Prof David Coleman at Uni of Oxford has published stats that show if immigration and birthrate trends continue we will be a minority in the UK by 2066. White School age children will be a minority much sooner. Our economic and cultural system disincentivises white births and encourages BAME birthrates which naturally higher, primarily through the welfare system. We're not even allowed to talk about it. A kid got jailed for posting leaflets with govt statistics on this topic just last week. It's a slow policy of genocide but it can be stopped but lots of people are going to be upset... ....
Imagine LITERALLY taking away a group of peoples native religion and traditions, forcing them to convert into Christianity and then turning around complaining about them celebrating Christmas on your telly.
On twitter so many people said that they are boycotting sainsbury because of the first advert 💀 so for all those who say racism ended years ago go look at the nasty things people are saying about black people... Looks like it still exists!!
Saw the headlines about the first advert, I’ve watched both and I love the way they’ve been filmed and put together, absolutely lovely. I found them both very heart warming, I can’t wait for the third
Japan doesn't have diverse media. Africa doesn't have diverse media. Only White countries are expected to represent the entire world and open the flood gates to undesirables to come in.
We understand this is a sensitive topic for some customers, but something many families experience at this time of year. We wanted to represent these families, while focusing on the positive memories of loved ones, while creating new traditions. Danny
@@sainsburys The girl who voiced the first one lost her dad this time last year so imagine how hard it was for her to pull out that performance and then to see the negative feedback from Sainsbury’s customers in the comments...
Knew this ad wouldn't get as many dislikes as the other one featuring a black family. Hopefully the All Lives Matter crowd will simmer down now given they've got their representation with this ad......
@@simonsez956 over representation?? Maybe your ancestors shouldn’t have stolen land in foreign countries or bought slaves Simon 🤷🏽♀️ then the west wouldn’t have to love our cultures and our food or be served by our doctors please drop the ignorance it’s 2020
@@simonsez956 LMFAO who picks and grows the fruit that is sold? Sainsbury’s is literally one of the worlds largest retailers of fair trade, showing only one black family is reminding the world that it’s not just white people who generate food, most of it isn’t even from this country ffs. According to you lot, we’re the snowflakes for wanting a better rep, tf is wrong with people.
@@simonsez956 Also in the countries you mentioned, people with darker skin are made to feel less worthy because they aren’t white enough. Whitening cream is a necessary product in Korea and don’t get me started on India. The ignorance is so strong here.
I’ll tell you what they won’t get, and that’s the same disgusting response they were giving out in the first one.... class, amongst a lot of other things, is certainly missing within the ‘all lives matter’ brigade...
I loved the “Gravy Song” commercial, and parts 2 and 3 are just as sweet! ❤️ My Mom was the “perfect gravy lady” and my Dad was the “Carver of the Bird”. I miss them both, so much. Thank you to Sainsburys for kicking Christmas off with so many great memories. I live in the US, but I look for your commercials every year. We even headed for Sainsburys when we stayed in London in December of 2016. Happy New Year, everyone! ❤️
Two wonderfully sweet adverts! It's so sad to see there are some with so much hatred in their hearts, but I hope the positive response to these lovely adverts drowns out the bad. Stay safe, Love eachother, have a Merry Christmas!
Representing the positive black community👣 let them expose themselves we all feel it. The younger generation is defeating racism and the old is trying to make sure their whole system still runs.
Nah, unfortunately plenty of young white people are racists also. If you think it’s just older whites you’ll be in one hell of a rude awakening, getting out of major cosmo cities like London & visiting many other parts of the country.
@@sainsburys Start a few days ahead, do a little prep or baking every day and then you won’t be totally wiped out come Christmas and you can enjoy the day or days. We don’t have Boxing Day here but we lived in the UK for a few years in the late 80s and we adopted it as our own.
This is the most beautiful and touching video I have ever seen. Christmas is about making magic with your family and toasting to lost loved ones. May they live on and we see them again xx
Sainsbury’s Christmas advert, 1914. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago, was by far the best Christmas advert out there. Look at it and you will see how lucky most of us really are. We may miss this Christmas with our families in order to have a Christmas future, we can also remember Christmas past like this advert, black or white we are all the same.
They only turned it off because people were being racist there, Sainsburys aren’t the ones being racist they’re just avoiding spreading hate through their comment section
@Leland Monroe 3% of the UK’s population is 1999500, that’s 2 million people, families, they’re part of this country whether you like it or not. Having them in one adorable ad won’t kill you. They’re trying to present everyone in the country. I just want to understand why you so vexed about one ad? How is it harming you? You’re just bitter, love yourself then maybe I hope one day you’ll learn to love others and quit having this cold bitter heart
@Leland Monroe black families are still families. black families celebrate Christmas too. what if the first ad they released was the white family? I bet you wouldn’t have cared then. You don’t REALLY care about the population being “only” 3% black so you can drop that act. You’re just a pure racist who really cannot see beyond skin colour. Grow up and move on.
Both ads made me cry. Christmas is all about family and with the year we've all had, there's no guarantee that we'll have the family celebration that we would normally have. We should all count our blessings.
1 of 3 made me smile so much. I loved the gravy song and the video, it felt wholesome and real. I hate that racist’s exist and ruining what should be a wonderful life.
The UK won't always be a white majority country. Prof David Coleman at Uni of Oxford has published stats that show if immigration and birthrate trends continue we will be a minority in the UK by 2066. White School age children will be a minority much sooner. Our economic and cultural system disincentivises white births and encourages BAME birthrates which naturally higher, primarily through the welfare system. We're not even allowed to talk about it. A kid got jailed for posting leaflets with govt statistics on this topic just last week. It's a slow policy of genocide but it can be stopped but lots of people are going to be upset...
@@KiLLJoYUA-cam The dictionary definition of "genocide" is: "the deliberate killing of a large number of people from a particular nation or ethnic group with the aim of destroying that nation or group." I don't see anyone being killed here!
I love both ads. Looking forward to the next one. I have a huge smile on my face from the first & a tear from this one. Thanks Sainsbury's very happy to continue to support you.
I'm from Canada and only just heard about these ads. They're beautiful! I'm sadden by the controversy surrounding the first ad but you can't please everyone. Thank you for such thoughtful ads Sainsbury's and I hope we all have a Happy Christmas this year 😊
I'm told I'm a racist daily, and I don't get what's bad about it either. Makes me wonder if it's liberals trying to stir up hate then blame it on their opponents.
The fact that people even felt the need to comment on the skin colour of a family in an advert is ridiculous, why does it matter? We're all people, we're all allowed to celebrate Christmas. All the comments I've seen about people coming from white majority areas and part 1 not representing them, not everywhere in Britain is like that. Where I grew up only 2 of the kids in my class at school were white, that's not exactly a white majority. Britain is a diverse and multicultural place, and racists need to get over it.
@Right Wing Media So all white people are the same or have the same culture to you then? I guess all those countries in Europe don't exist and don't have their own cultures? So your definition of diversity is only coloured people? Apparently you don't own a dictionary either.
The fact that comments are not turned off here but the BLACK family in Part 1 is..... is SO SAD.
This is because of all the hate sainsburys was getting for posting their black advert on twitter and youtube, i agree its incredibly sad that people can be so racist :(
@@zarakoilan7521 Yes, I know.... Sending you and all who understand how sad this is so much LOVE.... Why can't we just unite?! :(
Couldn't agree more, I hoped it was something Sainsbury's did on all their uploads, how naïve of me. Such a sad reality to see how deep the bigotry and racism runs in this country
Yeah I noticed that. I wonder how bad they had to be for that to happen.
So sad that this is the response to seeing a black family enjoying Christmas. I wonder if they ever stop to analyse that type of reaction
Super sad!
These adverts really don’t relate to me since i’m a carrot. Only Aldi seems to understand
🤣🤣🤣
Brilliant. 🤣🤣🤣
Just don't watch the Lidl advert 🤣
I'm not a scouse either, luckily.
Lovely😂❤️❤️
I can't relate to this advert because my dad isn't dead and I don't own an electric knife. ThIs DoSnT rEpReSeNt Me
😂
Nick, good comment!
For me my dad has passed and I do own an electric knife. Looking forward to the twist in Part 3!
Sorry to hear you own an electric knife dude. Plot twist turkeys come and slice up humans in a horrific bloody scene then we can all be happy
🤣 Hit the nail on the head there. Yes, this is exactly how racists (and bigots in general) sound to me.
😂😂😂😂
As over 95% of people in my area are not Scouse, I do not relate to this...
Lol
Yes lad 😂
Loool
@Edwin Morrissey The joke flew right over your head, huh?
@Edwin Morrissey ‘White Christmas’ at yours must be so much fun 👀
OMG. They are about Christmas memories, it doesn't matter what colour you are.
@@poalardiaaal6978 ?????
@@poalardiaaal6978 I'm not, just annoyed at the comments.
@@poalardiaaal6978 no, the other way around 🤦🏻♂️ Read the OP again....
@@poalardiaaal6978 no, you Misread my post, it's about Christmas and memories, my point is it doesn't matter what colour you are it's about sharing one time a year together.
@Red 91 look at part 1 of 3 2020 Xmas ad.
The fact that comments are blocked on the other ad speaks volumes about racism in the UK. Why is showing family memories with a phone call voice over considered controversial?
Exactly, the UK still has a long way to go tbh
Agreed! Such a long way to go.
It speaks volumes to white people... bame people already knew it existed from life
First ad picture perfect family lol second is not we can guess why ... marxism at its best
@@teejayyyyy yep.
If only racists had just waited 24 hours they'd find there was an advert lined up for them too. Now look at what you've caused just because, you have a toxic heart. Anyway seasons greetings to everyone .
🥂
You don’t know me...that’s the issue on here really.
@@karyne826 you commented because you're hurt that you're a racist. Gammon.
@@Ruhiit who ..me 😉
What’s a gammon, out of interest..
If you can’t “relate to” a Christmas Ad featuring a Black British family, but you can relate to;
- Hungry Victorian Orphans
- First World War Soldiers
- Anthropomorphised Woodland Creatures
- Ice Skating Robots
- A family of large stuffed carrots
Then your problem isn’t relatability, it’s racism.
👌👌👌
I don't have a problem with ANY other race, religion or skin colour what so ever. I do however have an issue with starving victorian children!
While at secondary school some woman held an assembly at school asking for donations to some bloody charity created to help starving victorian children who drowned after digging around in the mud of the banks of the Thames in London for pennies. My mate and i were quietly whispering to each as we weren't about to donate to some charity set up to help children who died before MY GRANDPARENTS were born. A teacher saw us talking and invited us both to his classroom at first break. We went along willingly because we thought he needed help with something.
NO. The evil git gave us the pump for talking!
I am genuinely convinced that Ronald McDonald went to Watt Close C of E school. It's the ONLY reason why a black pump THAT BIG could have been on Mr Allan's shelf!
Perfectly said👏
@abso wep I can tell you've never visited a single African country in your life because if you did, you would know that white western movies and adverts are nothing new over there. And the "natives" don't throw their toys out the pram over seeing a white face on their television screen.
💯
Why do people have a problem with the first advertisement? it’s literally the same as this but with black people
Yt entitlement
All I see is a bunch of angry white people pointing out peoples differences as usual. Instead of just seeing two families enjoying Christmas. I see division and segregation. And people being angry over something that should have been over and done with years ago. This isn’t just racism this is political correctness running a muck.
The other one was about gravy. My tomato sauce felt excluded
@NOWHERE PEOPLE what a totally negative & blatant racist comment 🙄
@NOWHERE PEOPLE did you complain about collin the carrot then when you saw that as it isn't what your family look like?
I'm as white as white but relate more to the first ad because it reminds me of of South London, home and lovely friends. We are on this earth for a ridiculously short time so peace and love everyone.
fax
Why are comments open for this & not the other advert - very sad how the British public have reacted to seeing a black family in an advert - shocked but not surprised
Facts
Oh is that why the comments ste off for that one
Honestly, plus the like to dislike ratio in the other video is extremely depressing.
It pains me to see how intolerant so many people still are
@skinjim123 having read the amount of horrible twitter replies I beg to differ
@skinjim123 That may be the case, but it’s no excuse for the clear prejudice and fear white people have for black and other ethnic minorities here in the Uk. Because you see and ad with more black people in it than usual, doesn’t mean you get to be a massive c ock about it. It’s not white people growing the coffee beans or picking the exotic fruits to be sold in Sainsbury’s
funny how this one only has 24 dislikes yet the one with a black family in has over 800, and has had to have its comments turned off... and people say racism isn’t alive in the UK today.
@skinjim123 how has an advert with a black family talking about gravy made a division in the Uk 🤣
@skinjim123 so u telling me people are genuinely upset , angry and mad about Sainsburys choosing a black family for 1 minute video for Christmas? And you guys are saying they have caused a division in the Uk?... Like .. How ?
Let’s not forget for many year tv adverts just had mainly white people with a few poc . But now Companies are realising that they should but more than one race in adverts and try to include all people from different backgrounds .. and now people are Mad at them for trying to be inclusive and add diversity ? Lol
I have a load of those comments saved... absolutely disgusting! 😔
It’s not about racism it’s about the establishment recognising this is a white Christian country. First and foremost.
@@dorinda9677 it’s a white Christian country. That’s the issue.
The first advert showcased British Christmas traditions. If a white family was featured there would be no issue but the racists of this country are throwing a tantrum because a black family was shown. We can do so much better.
It was so bad they had to turn the comments off smh☹️
@@gracen5721 it’s sad
Is it not something that could be classified as cultural appropriation? (playing devil's advocate )
@@lmads8023 no....??
@@lmads8023 cultural appropriation is the “unacknowledged or inappropriate adoption of the customs, practices, ideas, etc. of one people or society by members of another and typically more dominant people or society.” (Oxford dictionary). It’s not like Halloween and you put on Native American headdress which extremely inappropriate and disrespectful. it’s Black Britons following British traditions which they have every right to do.
Seen a few awful comments here about not liking black people and that UK is majority whites so they’re mad at the first advert. Don’t try to hide your racism. People who are so triggered about seeing an advert of someone from a different ethnicity (whether caucasian black Asian or other) clearly aren’t educated or open minded enough and shouldn’t go on holiday and enjoy other countries. stay in your own house, don’t eat other food that’s a different cuisine to yours, don’t buy from shops owned by a different race, don’t buy anything ‘made from china’. it’s sickening that people hate diversity and just want to see people who are exactly the same colour as them. Wtf is wrong with you. Go and see the world, travel, learn about cultures.
Thank you. You said it perfectly. 👏🏻👏🏻
wahh wahh look at me I'm so woke and accepting wahhh wahhh
Diversity is cancer
@@jiggyciggy2188 It's an advert though. This is hardly ground breaking stuff.
@@770yd and you're a malignant one
2 lovely, warm adverts for what will surely be a strange Christmas. Looking forward to the 3rd. Merry Christmas to all x
The UK won't always be a white majority country. Prof David Coleman at Uni of Oxford has published stats that show if immigration and birthrate trends continue we will be a minority in the UK by 2066. White School age children will be a minority much sooner. Our economic and cultural system disincentivises white births and encourages BAME birthrates which naturally higher, primarily through the welfare system. We're not even allowed to talk about it. A kid got jailed for posting leaflets with govt statistics on this topic just last week. It's a slow policy of genocide but it can be stopped but lots of people are going to be upset...
@@KiLLJoYUA-cam probably time to start seeing ‘bame’ people as real British and make things better for minorities in time for whites becoming one then. Agree though that talking about demography should be much less of a taboo and that the idea of being locked up for doing so is completely totalitarian and downright terrifying.
I'm in America, yes Trump sucks. I love the Sainsbury's commercials, and I have never been over to Europe. The Gravy commercial made me laugh, and the electric knife commercial made me smile... I also really loved the Sainsbury's commercial where they set the scene in WWI and had "German" and "English" cross No Man's Land to celebrate Christmas back in 1914 in the 2014 Christmas time... Merry Christmas one and all and Happy Boxing Day and New Years...May we all have a better year next year...
@@KiLLJoYUA-cam which ive warmed in the 🥛👹爪E҈ቿC̸ꋪꪮ山🄰V͜͡E̶ꪗ👹🥛
The reason why the Sainsbury's Xmas ads are fine and no one needs to worry, is that 99% of British People are not racists @&*1s. So we can ignore that racist minority who are planning to boycott. Anyway, I'd rather go to Sainsbury's now that I know there will be fewer bellends there.
@Phil Rudd I hope your nan (if you still have one) doesn't.
WTF is wrong with you?
@Phil Rudd you need help then. Talk to your GP.
@Phil Rudd Oh f**k off joker! lol.
@Phil Rudd genuine question, why do you hate blacks?
TO be fair. Us blacks can be pretty annoying. So I totally see where you are coming from.
Phew, I can finally relate to this advert because........
They used a gas cooker not an electric one.
BwAhahahah
@@user_ytndslk you got me in the first half not gonna lie 🤣
British people say they are not racist, yet they lose their minds when a black family is shown 🤨. The point of the advert is that you connect with the story, not unnecessary things like race or gender.
💯
💯
Not all British people are like that in my mind very few are stupid enough to moan about an advert, but sadly the ones that used to hide in their stink holes are coming out to play thinking that they now own the country .
Please know that we all have the pathetic disposition of being racist every colour every culture and the key to ending this is education .
Why r people getting so angry at the first advert that's toxic tf is wrong with u
Stfu
They are Saying that it is a woke advert and its giving in to the far left but its not at all. Just more ppl taking offence for no reason. I do believe the go woke go broke but thats not what this is. Its families talking about their Xmas memories and how much joy they get from it.
@@Empest sorry u think that
Because some people are as thick as two planks
exactly
I love everything Sainsbury’s stands for and how they’re always making an effort to be inclusive. It’s such a shame many people can’t appreciate that POC have gone decades without having representation on TV and now that is finally being done there’s uproar. Disappointed is an understatement
They have gone decades without representation, because going back decades, we didn't have mass unvetted immigration, how many African countries have diversity?
@@metalicminer6231 what do you mean?
@@Tash808_ blacks and Asians where only bought into the uk after the second world war, to replace the native English that had been sent to their death's by the ruling elites. The UK was never multicultural before the 1940s
metalic miner what is your point? The UK is multicultural regardless of the way people found themselves in the UK, through unlimited varying backgrounds and stories. And of course, we are a much better country for it. The reality is we are probably 1/2 generations away from outgrowing racism and people becoming accepting of all life, but right now there are so many people in this country obsessed with outdated views and I’ve seen too many comments that show this. Do we really have to talk about the 1940’s?! It’s 2020.
@@adamhenley6717 yes because do you think that the native population would vote in a government that was hell bent on forcing forigners to come and take our jobs or replace the war dead?
It's government that want's diversity, so it can create division and stir up hatred, divide and conquer, the UK government just want people as slaves, look at tower blocks in London, and other cities, they don't want people to have private property or land, only the 1% elites will be looked after. They have already tried to steal common law from the people of the UK, immigration wouldn't be allowed under common law, it's treasonous to give away our rights to anyone.
Let's see what the racists say when part 3 is an Asian or mixed ethnic family. 2020 has been a year of exposure!
But it's hardly ever a Chinese family! It's always black or Indian/Pakistani. Why?!
no one of the main parts is that it probably won't be because everyone is woke about black people and they're only in it to be woke and, instead of making a good advert, sainsburys have centralised it on being woke and made the shittest xmas advert ive ever seen because they put political correctness over storytelling and actual film which is why i personally don't think it was a good decision. there can be characters of other ethnicities of course, but centralising the entire advert about it because of all BLM bullshit is wrong and also made for an awful advert. christmas adverts are not for being woke they are for entertainment and it was shocking. so is this one.
@@AlmightyGammonsayssuckyourmum EXACTLY!
@@AlmightyGammonsayssuckyourmum I’m pretty sure they’ve centralised the entire ad around food? ....which is basically exactly what most Christmases and Christmas ads are ALL based around..... if you choose to see colour over any other message in this ad then that says far more about you than the ad. Personally this was my favourite of the season so far as it is so relatable to my family Christmas with the roast dinner being the main event. I find it astounding that people can’t relate to a happy family looking forward to Christmas dinner together just because they have a different skin colour...... mind blowing
@@stevej4328 If people are reacting this way after being shown Black and South Asian families, who make up a majority of London, what makes you think showing a Chinese family would be any better? Sort yourself out mate
Merry Christmas to everyone except the racists talking about the other, beautiful advert 🥰
What if you don’t celebrate Christmas because you believe Christianity is inferior?
Your the real racist here
@@KiLLJoYUA-cam how is it inferior lmao? And if you don’t celebrate Christmas, clearly this isn’t directed at you
@@zico_- how so?
@@zico_- how are they the real racists here? please make it make sense.
I don't feel fairly represented by Edgar the Dragon from the John Lewis advert last year so going to have to boycott them too. England is founded by PEOPLE, not DRAGONS!
?????
What...
I had a good giggle at this comment 😭
@@mysteriousgoose8411 it's talking about how in the first ad it was a black family and people felt offended and didn't ' feel represented '
Treading on eggshells there, what about Wales?
I vote we do everything we can to make 'The gravy song' this years Christmas number one!
@sainsbury's
Agreed
You read my mind, Rob! Emma
Yessss!
@@sainsburys Hi Emma when are you going to do a christmas advert for the physically disabled? I don't see the blind or deaf represented in these adverts. Or do their Christmases not matter?
I'm white but identified more with the black family cos that was the way my dad behaved. Singing down the phone and boasting about his cooking. It made me tear up a bit thinking about him. Both ads are great though. I identified a bit with a Aldi carrot too with the kids waiting for their daddy to cone home.😂 Made me think of my kids and husband. We should just be grateful there's Christmas ads about this year at all. Let's all just have a nice Christmas God knows we all deserve it this year. 🎄
💓💓💓💓💓💓💓
made me lol. Have a nice Christmas :)
LM, you won't want to be watching the animated movie Sausage Party if you identify with carrots...(and no, it's NOT a PORN movie)
Wow, Identify like other people. I was shock for a second.
Respect
SHOCKING!! I AM NOT NORTHERN - HOW COULD I POSSIBLY RELATE TO A FAMILY THAT’S NOT EXACTLY LIKE MINE?!?
Heard of in-group preference?
@@2icelollys1goat heard of sarcasm?
@@2icelollys1goat surely you're aware he's mocking the triggered racist people who commented similar remarks in the first vid because it featured a black family.
🤣
The UK won't always be a white majority country. Prof David Coleman at Uni of Oxford has published stats that show if immigration and birthrate trends continue we will be a minority in the UK by 2066. White School age children will be a minority much sooner. Our economic and cultural system disincentivises white births and encourages BAME birthrates which naturally higher, primarily through the welfare system. We're not even allowed to talk about it. A kid got jailed for posting leaflets with govt statistics on this topic just last week. It's a slow policy of genocide but it can be stopped but lots of people are going to be upset...
When people were responding to the gravy song advert with “I’m dreaming of a WHITE Christmas” they do know that the white part of Christmas has nothing to do with bloody race
James Michaels We could always have a nuclear winter! I say we set off a few nukes for the sake of diversity!
@James Michaels I don’t think Mother Nature is a racist, I think she just abides by the laws of physics and light refraction
Yes I think they know that mate, its a a racist pun u plonka.
That's not what Donald says...
@@The_Lost_One surprisingly I don’t actually believe they are that smart considering they think having darker skin matters
Ugh this commercial isn't realistic at all. The mum and dad aren't having a tipsy fight in the sitting room with a footy match turned up full blast to mask the yelling. Unrelatable.
Hahahaha
The UK won't always be a white majority country. Prof David Coleman at Uni of Oxford has published stats that show if immigration and birthrate trends continue we will be a minority in the UK by 2066. White School age children will be a minority much sooner. Our economic and cultural system disincentivises white births and encourages BAME birthrates which naturally higher, primarily through the welfare system. We're not even allowed to talk about it. A kid got jailed for posting leaflets with govt statistics on this topic just last week. It's a slow policy of genocide but it can be stopped but lots of people are going to be upset...
@@KiLLJoYUA-cam Keep sippin' that koolaid, Brenda.
@@KiLLJoYUA-cam which ive warmed in the 🥛👹爪E҈ቿC̸ꋪꪮ山🄰V͜͡E̶ꪗ👹🥛
People who can't relate to the family in the first ad because they're black are forgetting that the Aldi ad is about a family of carrots. I applaud both of these ads so far, excellent work!
you can’t bloody win, can you? i love all three of the sainsburys adverts and see NO problem? stop trying to hide your racism, guys. black is beautiful, white is beautiful, EVERYBODY is beautiful. merry christmas to all :)
What nice of a country we'd have if more people were openminded like you, a comment like this shouldn't be so genuinely refreshing to me, but thank you regardless
Yeah it’s sad that these type of comments are looked up upon as they should be standard! Sending love x
Is the third one even out?
@@philboyce1371 Absolutely haven’t got a clue to be honest 😂 But there won’t be anything wrong with it will there, it’s an advert ffs
Hey remember when england was majority white?
Part 3 should be the black family from the first advert and the white family from this one having a Christmas meal together. Now that’s the Britain I am proud to be part of 😄
Absolutely. I don't really have a problem with the first advert, and I haven't seen what people have been saying about it, but I do think it's a shame they didn't show white and black families integrating and getting along - showing them separately just encourages segregation
"Britian isn't racist" they keep saying. Yeah, okay, you keep telling yourself that while the comments are switched off in the other video.
@Bill Fence having a black family appear on TV after contributing towards your society with ancestral free slave labour and then more labour during and after windrush is a small courtesy, compared to what is owed after what was stolen, ruined and erased from our past.
Even today your museums are filled with OUR things.
An advert with a black family isn't anti-white, you and others like you just can't admit that you are just anti-black.
It's fine to destroy other cultures, but one black advert in a white country and oh no, white people are being displaced! Please, just stop.
@@SaturnHenderson One thing i have noticed on the odd occasion i happen to watch tv, is how it seems that if you had just landed on this planet and sat down to learn about it from watching adverts, is that a family unit consists of one black and one white parent.
Personally i couldn't give a toss what your skin colour is. If i think you're a pillock, it's because you're a pillock! Not because you are black, white or what ever...
They switched them off to stop more backlash
@@koitorob It's not a "seems", it's a thing, a deliberate thing to avoid this exact situation. A bit more diversity on TV was the ambition because Britain thrives and survives on it, so instead of having a full black family, for years, US and UK TV dabbled with the interracial thing to warm white people up to the idea of having black people on the tv in relationships, because an entirely normal black family / relationship is an alien concept to some white Brits who still think we eat our children, burn women, use bongo drums to communicate and put voodoo curses on family pets we don't like -_-
Given how long it has been that blacks have lived in this country, whether we are a small percentage or not, it shouldn't be a surprise to see us on TV represented like any other British person.
I'm third generation, I have no direct ties to anywhere else and white people who weren't even born here think they have more claim to Britishness than I do. I'm proud of my background, but I'm also proud of where I am. I've had no complaints about white people being on TV in a white country, nor do I want a switcheroo whereby black people take over TV, but Christ, 1 advert with a black family and people go insta-racist and start bitching about displacement like they've ever experienced it.
"British" museums FILLED with African artifacts and other countries, and we are evaporating white British culture because of an advert? Right.
@Edwin Morrissey Then where should I be, Edwin? Where other than the place I was born and know well should I be?
You seem to forget that it was colonialism by BRITS that erased my history, so tell me, where should I call home? Africa? I'm no more familiar with Africa than you are. I know white people who are more in touch with Africa than I could ever be.
I could spin that argument, since "Britain is too diverse for your liking", you don't have to be here either., Edwin. Or are those words only reserved for white people?
This is sad that they had to turn off the comments for the black family that i identify and relate to, the racist comments absolutely disgusting.
i’m sorry for all the hateful and racist comments please know that i’m so glad you’re here and it’s about time there’s an accurate representation of what the country is actually like
Im sorry 💞 it’s disgusting truly.. the majority do not entertain such stupid ignorance my love. Xx
They are trolls. Immature people who find amusement in other peoples disappointment and anger. This comment section has turned into the comment section for the part 1 clip. Ignore the troll comments. They don't mean it and are just trying to make people angry. Scroll past them safe in the knowledge that YOU will always be above those types of people, and they will always be below you. I hope you have a lovely Christmas with those you can meet up with xxx
@@2icelollys1goat no, not at all. Thats not what she said. Read it again.
@@2icelollys1goat it is to Emmy though because that's not what she said at all. She said the racist comments are disgusting, not that anyone who comments on it is a racist and disgusting. Your comment was way off the mark as you're implying something that isn't true. We all live and learn pal 👍
people literally complaining about how the first advert isn’t relatable when aldi’s advert is literally a family of carrots
@lawrence lowe I guess your talking about yourself there.
@lawrence lowe Just call yourself a racist, and leave.
@lawrence lowe proud of what
If racist people are boycotting your shop you are clearly doing something right.
Well done Sainsbury's.
It’s heartbreaking to see how racist people in today’s society are. The only video that got hate was of the black family and it’s just wrong.
You're being replaced in your own country kian
@@masnwrdl0511 that’s the thing I’m not. Because the country is not owned by just while people. Whether you are black white, Asian or any other race you are welcome here. We’re a nation built from diversity which is why we are so great
The UK won't always be a white majority country. Prof David Coleman at Uni of Oxford has published stats that show if immigration and birthrate trends continue we will be a minority in the UK by 2066. White School age children will be a minority much sooner. Our economic and cultural system disincentivises white births and encourages BAME birthrates which naturally higher, primarily through the welfare system. We're not even allowed to talk about it. A kid got jailed for posting leaflets with govt statistics on this topic just last week. It's a slow policy of genocide but it can be stopped but lots of people are going to be upset... ...
@@KiLLJoYUA-cam I know right. When I was younger, there use to be hardily and non-white people in my town and now, the past few weeks walking home all I see is pakistanis or africans. It's EXTREMELY sad that this is happening and we don't even have a voice on it because we'll be labelled as racist. Since when was it a SIN to protect/be proud of YOUR OWN country 😞. This isn't democracy, we didn't ask for all of these immigrants. Our culture is dying and all of our great inventions, products, buildings and everything simply will be given to immigrants, sad. Smells like black privilege to me but whatever
@@kianelliott4874 Uhm? You do realize Europe as a whole is a white native continent. Diversity is a bad thing; to all countries, not just European ones
Are people seriously upset about the first one having a black family when the second one is white? It’s just marketing Jesus calm down
Sainsbury's ruined it for themselves. Prior to these adverts they went on a bit of a BLM social media crusade, so it's got everyone hyper-sensitive to what they're doing and seeing it as propoganda instead of just an advert. The moral here is: Corporations shouldn't be taking political/culture war positions. Stick to selling food.
@@pancakewizard1533 just cause it’s a black family it doesn’t mean they’re a political stance... they’re human beings and no different from any other family
@@pancakewizard1533 if you think BLM is a “culture war” then you are the problem not them
@@pancakewizard1533 I disagree. Corporations have a social responsibility to take part in making the world a better place. To promote democratic values and fight injustices.
It is unfortunate that most people willingly misunderstand BLM. That they ascribe things that BLM does not stand for to BLM to demonize them. That they believe that the violence was somehow organized by BLM, when it is something that happened along side the protests against police brutality and that police basically execute minority suspects that are being controlled or otherwise pose no threat.
Racists demonize a movement for equality, by pointing out either bad eggs or other malicious actors standing next to legit peaceful protestors and group them together.
Remember when people went off at Argos for having a black family in on of their adverts? When for the last 5 years they’ve had blue Aliens? Yet for some reason people can relate more to a family of extraterrestrials but a black family is pushing it too far. Idiots
what a horrendously poor picture of the UK that Sainsburys had to turn the comments off on part 1. The people who made that happen are the same people who loved and related to Aldi's adverts with the FAMILY OF CARROTS. Poor form England, poor form.
Why do you think its only people from England making the comments.......... Britain would be more acurate but having said that its only a small portion of the population who are making a fuss. The rest of us didn't notice or cheered that at long last we have a family like this on a mainstream big company advert. Its about time and may it continue, I'm sure sainburys will gain customers from it.
@abso wep I don't think many people here belive his nonsense. I certainly doubt they have read it............
i didn't even see it was a black family in part one, i only saw A FAMILY. Simple as that. Celebrate that we are all different and share more love
.
All I can say about the response to the first ad is...
Merry Christmas and I hope the New Year brings you some joy in your life and enlightenment. Unlike some people, I understand there is room in this world for everybody.
Merry Christmas to you too beautiful, I absolutely loved the first ad. Sainsbury's made 3 ads to make everyone feel included and people are still upset that all ads aren't white 🙄
“Room in this world for everybody”
Yet they all flock to the western countries. Only room on the top of the lions mound eh.
Merry Christmas to you too! I hope your 2021 is great and you and your family stay safe ♥️
@@KiLLJoYUA-cam Not only people of colour move to different countries. Many people justify their bias with arguments like that, forgetting they are not indigenous of the so called 'lion's mound'. Not to mention the trading of bodies that dragged people to other parts of the world. When a country calls for help to rebuild after the devastation of a world war, there should be some acceptance that this will diversify the country.
Education is a beautiful thing. It brings peace through understand.
Emily James in which case, you would agree that after the American civil war all slaves should have been returned to africa right?
They weren’t, because africa is a s******e and the US is not.
i can’t believe you are all crying over there being poc in adverts. you’re all using it as an excuse to be racist. get over yourself. god sometimes i’m really disappointed with england
EDIT- lol not people saying just because i’m black? I AM WHITE
Black people have been on tv in adverts and tv shows since the sixties. Do you really believe people are complaining about it now 🙄
Racist because if you get your head out your arse you would notice 4 % of Britain is black 35 % of adverts at least are black. That is rasism in any form, but that's OK it racist against white people
@@katesteventon5296 have u not seen what people r putting on Twitter ? Loads of people r angry about the gravy ad coz it has black people in it
@@donleslie3402 what is it about black people and people of colour being represented that you feel is racist?
@@rosessemakula3737 yes, and yet this is the first year that people have spouted racial hatred en-mass, despite the fact that black families have featured in Xmas adverts for decades. Strange, no? Almost as if spending the whole year “peacefully” protesting and telling every white person they’re inherently privileged irrespective of their class, environment, financial resources, health or education, will make them harbour animosity towards the black community
Im really trying to understand why people are saying that the first ad is racist? Seems pretty similar to the first one but with a black family instead. Seems fine to me. 🤷🏻♂️
The first ad isn't racist. People are racist towards the ad because it's not a white family like this one
@@hunyakvera "muh....racist"
@@mikey2363 wut
First ad was trying to be woke and people lost their minds over it. That's all.
@@meme4one how was it trying to be woke
Until they change the national dish from CHICKEN TIKKA MASALA back to fish and chips...I don't wanna hear it.
I’m a black woman and I lost my dad last year; this advert has touched me SO much and shows, if you’re willing to connect with others who don’t look like you, YOU CAN. 👏🏿💕🙏🏿
I lost my Dad last year before he was even 60 and he used to always carve the turkey at Xmas. This ad hits very close to home and was just beautiful. I think both of your ads so far have been really amazing and so full of heart. Not overly sentimental or cringey or anything. Really well done!
Hey dad, can you pass the racist's tears please? Its so good
People hate this year's Christmas ad because there are black people in it. Yet people loved the one which glamourised war 🤔
It's true. But above all, the real black issue of Fair Trade which helps black people in real poverty, is neglected - Sainsbury's is sneakily dropping the Fair Trade logo from products, at Africa's expense.
@@charleshodge6920 ok so there's 2 of 3 adverts currently out, just a thought what happens if the last advert shows the families/world together showing race isn't an issue? your whole long ass statement becomes null and void. Sometimes you should wait before saying stuff before you get egg on your face :)
@@charleshodge6920 Nice little essay you wrote there, but the fact remains that if you cannot handle a commercial showing a black family celebrating Christmas with no further mention of any socio-political context, you’re telling on yourself.
@@bozuk2011 but it won’t, it will be a LGBTQ family because that’s the only logical direction to go. Regardless, it doesn’t erase what I stated. @robyn retro when the head of their marketing outright says they chose a black family to be inclusive, yeah I’ll just shut up and play dead because I’m also okay with profit-driven companies cynically cashing in on people’s idealism and using progressive-orientated marketing campaigns to deflect questions about their own ethical records.
@@charleshodge6920 Yes, the point of marketing is to appeal to as many people as possible. I think that’s obvious. I don’t see how using inclusivity to ensure that is a problem. Especially not when it is done like this. And you do realize the fact that Sainsbury’s even thinks this is profitable for them says something about a genuine changing sentiment in society at large, right? You guys act like it’s dirty for a company to mirror societal developments.
The adverts are so lovely and love the gravy song its so sweet
Merry Christmas everyone well maybe not so much towards all the racists, I seriously still don’t understand what difference does colour of your skin make.
@Diversity is their strength you think Sainsbury is out to destroy white people? Wtaf is wrong with you?
It doesn't. But some of us hate corporaions virtue signalling how woke they are.
Neither do I so don’t understand why every advert has to have a BAME person in it or they are “racist”
@@jamiejosh96 mate no one has said that an advert without a BAME person in it is racist.
@@lilym3421 yes they do, apparently BAME people are underrepresented on TV. But if you look at the facts they are actually over represented, the only people being discriminated or turned down for roles are a disproportionate rate are white people. Just the facts....
If people get so upset over a black family being shown in an advert, that’s just pathetic
Yeh because there is none of that already on tv is there?? Have u watched adverts recently. 99% have BAME people in it, when only 12 % of the UK. Just makes no sense to alienate most there audience.
I think people are just sick of the whole woke movement
@@jamiejosh96 go back to school
@@Taytrading but I presented facts? You present your feelings, yet it’s me that has to go back to school. Mmmm
@@jamiejosh96 well it clearly does make sense if inclusiveness mess more money. I see no problem here, and I also don’t see what you’ll do about it.
I absolutely hate that comments had to be turned off for the other advert. Makes me ashamed to be British.
@Right Wing Media Everyone that against racism cares. and people like you need to stop hiding your racism.
I don't like this ad... Too many white people. Where's the diverse Britain? I'm disappointed sainsbury this will be the last time I'll shop at a white supremacist shop.
(Sarcasm)
I'm joking. I love you sainsburys, you're the best supermarket ever with the best Christmas adverts and what makes you guys amazing is that your inclusive and make sure no one is left behind.
Ignore the gammons and racists. Let them boycott, dirty money is worth nothing.
Also i loved the black advert with the catchy gravy song. It put a smile to my face :)
@mike rathbone Why is having a black family on a advert racial segregation?
@mike rathbone Ohh, it was an Internet page. Hardly segregation.
The first black one was so pure it almost brought tears to my eyes. BLACK FAMILIES CELEBRATE CHRISTMAS JUST LIKE ANY OTHER RACE
I just want to say, I had an amazing time and feel very proud to have been an actor for this Sainsbury's Christmas Ad 2020
Came here after seeing all the dislikes on the other one. Disgusted I live in the same place as so many racists. I hope all the black families have a great xmas :)
@Dr Gopnik Racist
@Dr Gopnik Well that doesn't work because I'm a married female. Joke is on you, bigot !
@Dr Gopnik not you going through every comment just to leave something racist🤢🤢🤢 at your big age?? embarrassing to say the least😃☝🏽
🙏🏼🙏🏼🙏🏼
I mean all families have a great Christmas haha. I get your point though. It really baffles me how people get upset by it.
I hate how 2 wholesome ads are ruined by racism 🙄
It's probably the far left trying to stir up hate and blame it on the right, it's the kind of thing they do nowadays.
@@MZhris blame on the right when the right can’t handle seeing someone a different colour to them on their screen
@@MZhris naaaa, it's very clear that's not the case. Another right wing troll lol Off you go. Bye bye.
@Walter Roberts trying to stop you? What? You're drunk, clearly lol We can make fresh memories if we are not in a lockdown or have active restrictions. If we have, then no, you can't visit others.
@Walter Roberts Behave. If there are restrictions, then we will follow them, including you. Don't be a dick.
Thank you Sainsburys for being inclusive we appreciate it. to all the racists chill tf out its actually not that deep its 1 PART of the advert its literally represneting different types of families in the UK.
😂 I love how the truth has come out in spades this year!!!!!
Boom roasted
Christmas is the time of year to be together and be happy!!! Family memories love all these adverts.
I can deal with black and brown people in a Christmas advert, but scousers is where I draw the line.
Good joke.
Makes me sick that there is more dislikes than likes on the other one. Why can’t it just be a Christmas advert why do racists have to put a downer on everything.
Phil Rudd the majority of what?
Race aside, Sainsbury’s do the best choc-chip muffin IMO
Frrrrr
Agreed
Dunno - but their dark chocloate digestive were pretty awesome - first time I tried them last weekend
Better than Greggs 👀? Get outta here mate
@@321Tdog meh, the best dessert from Greggs is Yum Yums after they discontinued the Greggsnut
-sidebar: if you know about the Greggsnut you’re a real OG
Oh my god a white family, BuT ArE ThEy BrItIsH? Sainsbury's has gone too far
Most scousers are actually Irish 🤫 Stick that in your brexit backstop and smoke it!
Except they've cast 2 Jews to play the parents
@@thennow898 The traditional dish which gives Liverpudlians their name, Scouse, is also a culinary expatriate to our country. It comes from the Norwegian 'Lobskaus'. At a time when Liverpool was 'the New York of Europe', it was a home for sailers and dock workers from around the world.
The UK won't always be a white majority country. Prof David Coleman at Uni of Oxford has published stats that show if immigration and birthrate trends continue we will be a minority in the UK by 2066. White School age children will be a minority much sooner. Our economic and cultural system disincentivises white births and encourages BAME birthrates which naturally higher, primarily through the welfare system. We're not even allowed to talk about it. A kid got jailed for posting leaflets with govt statistics on this topic just last week. It's a slow policy of genocide but it can be stopped but lots of people are going to be upset...
@@KiLLJoYUA-cam aaagh you're under attack. Just like in the 1930s when you lost 1945.
Midland accents, why aren't the South represented? I'm going to cry and complain.
Isn't it a weak scouse accent?
😂
😂😂Don't Southerner's use Ocado and waitrose 😇😉
@@goodgirlsguide No Home Bargains and B&M ❤️
@@goodgirlsguide no, only Harrods
First advert, a modern day family having a lovely Christmas. Second advert, a modern day family having a lovely Christmas...... It ain't hard to see ❤️
So they had to turn the comments off on the other advert because of all the racism. At least Santa found out who is naughty or nice!
Santas not real!
The UK won't always be a white majority country. Prof David Coleman at Uni of Oxford has published stats that show if immigration and birthrate trends continue we will be a minority in the UK by 2066. White School age children will be a minority much sooner. Our economic and cultural system disincentivises white births and encourages BAME birthrates which naturally higher, primarily through the welfare system. We're not even allowed to talk about it. A kid got jailed for posting leaflets with govt statistics on this topic just last week. It's a slow policy of genocide but it can be stopped but lots of people are going to be upset... ....
Imagine LITERALLY taking away a group of peoples native religion and traditions, forcing them to convert into Christianity and then turning around complaining about them celebrating Christmas on your telly.
???
lol you've said it 💯
On twitter so many people said that they are boycotting sainsbury because of the first advert 💀 so for all those who say racism ended years ago go look at the nasty things people are saying about black people... Looks like it still exists!!
Saw the headlines about the first advert, I’ve watched both and I love the way they’ve been filmed and put together, absolutely lovely. I found them both very heart warming, I can’t wait for the third
Seems the racists jumped the gun and exposed themselves! 😂😂
It's ridiculous that the comments had to be turned of on their other advert. Must we go through the same racist rigmarole each year
Apparently so 😔
You lot get to comment freely here, so...... why aren't we 'racists' offered the same rights on the first ad?
@@2icelollys1goat Racism in unacceptable , are you alright fam?
@@belltastic Sorry if I appear racist. I honestly don't think I am. But maybe I should look at myself again.
@@2icelollys1goat because racism is hate speech my guy and that’s not okay???
I'm not surprised Dad left home if he had to live with this lot.
I don’t get the hate on the first one are people like surprised black peoples have family memories or something ??
I think they expect us to have Christmas in a safari with the monkeys and elephants or something 🤔 😅
😂😂😂😅😅
@Jaiden Patel Year 9 course im joking!!
Japan doesn't have diverse media. Africa doesn't have diverse media. Only White countries are expected to represent the entire world and open the flood gates to undesirables to come in.
@@AJ-uc6ce It's not everyone's world, don't be such a dunce.
Everybody is not free to go where they want, and they never will be.
😭 This one made me cry this will be the 2nd Christmas without dad.
We understand this is a sensitive topic for some customers, but something many families experience at this time of year. We wanted to represent these families, while focusing on the positive memories of loved ones, while creating new traditions. Danny
Im so sorry, that must be awful! Have a great Christmas, sending good wishes to you and family
@@sainsburys The girl who voiced the first one lost her dad this time last year so imagine how hard it was for her to pull out that performance and then to see the negative feedback from Sainsbury’s customers in the comments...
@@amyyylaura thank you I don't think I will be able to see my mum to with covid 😢
@@sainsburys it is beautiful advert
I never hear my accent on the telly. I love this advert
Knew this ad wouldn't get as many dislikes as the other one featuring a black family. Hopefully the All Lives Matter crowd will simmer down now given they've got their representation with this ad......
@@simonsez956 Why do you only see skin color, Simon? They are just people. Time to evolve, perhaps?
@@simonsez956 over representation?? Maybe your ancestors shouldn’t have stolen land in foreign countries or bought slaves Simon 🤷🏽♀️ then the west wouldn’t have to love our cultures and our food or be served by our doctors please drop the ignorance it’s 2020
@@simonsez956 LMFAO who picks and grows the fruit that is sold? Sainsbury’s is literally one of the worlds largest retailers of fair trade, showing only one black family is reminding the world that it’s not just white people who generate food, most of it isn’t even from this country ffs. According to you lot, we’re the snowflakes for wanting a better rep, tf is wrong with people.
@@simonsez956 Also in the countries you mentioned, people with darker skin are made to feel less worthy because they aren’t white enough. Whitening cream is a necessary product in Korea and don’t get me started on India. The ignorance is so strong here.
I’ll tell you what they won’t get, and that’s the same disgusting response they were giving out in the first one.... class, amongst a lot of other things, is certainly missing within the ‘all lives matter’ brigade...
I'm black and I liked both ads they soooo wholesome. I can relate to both of em equally I don't know why some people are having such a hard time 🤷
I’m sure Christmas isn’t a British thing.... or a white thing?
Exactly
I loved the “Gravy Song” commercial, and parts 2 and 3 are just as sweet! ❤️ My Mom was the “perfect gravy lady” and my Dad was the “Carver of the Bird”. I miss them both, so much. Thank you to Sainsburys for kicking Christmas off with so many great memories. I live in the US, but I look for your commercials every year. We even headed for Sainsburys when we stayed in London in December of 2016. Happy New Year, everyone! ❤️
Two wonderfully sweet adverts!
It's so sad to see there are some with so much hatred in their hearts, but I hope the positive response to these lovely adverts drowns out the bad.
Stay safe, Love eachother, have a Merry Christmas!
Gravy song was heart warming, sweet even. Perfect portions is too but also emotional, brings a tear to my eye.
Representing the positive black community👣 let them expose themselves we all feel it. The younger generation is defeating racism and the old is trying to make sure their whole system still runs.
Nah, unfortunately plenty of young white people are racists also.
If you think it’s just older whites you’ll be in one hell of a rude awakening,
getting out of major cosmo cities like London & visiting many other parts of the country.
@Edwin Morrissey you took that way too far tbh. Simply within my race like all other many are sheep and asleep.
Sweet! I love the Sainsburys Christmas commercials. They bring a little bit of joy even over here across the pond in the US.
So glad you enjoyed it Leslie! Any Christmas dinner tips? I'm cooking this year and could do with all the help I can get! Gordon
@@sainsburys Start a few days ahead, do a little prep or baking every day and then you won’t be totally wiped out come Christmas and you can enjoy the day or days. We don’t have Boxing Day here but we lived in the UK for a few years in the late 80s and we adopted it as our own.
This is the most beautiful and touching video I have ever seen. Christmas is about making magic with your family and toasting to lost loved ones. May they live on and we see them again xx
Sainsbury’s Christmas advert, 1914. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago, was by far the best Christmas advert out there. Look at it and you will see how lucky most of us really are. We may miss this Christmas with our families in order to have a Christmas future, we can also remember Christmas past like this advert, black or white we are all the same.
Turn these comments off as well then
Why?
They only turned it off because people were being racist there, Sainsburys aren’t the ones being racist they’re just avoiding spreading hate through their comment section
@Leland Monroe 3% of the UK’s population is 1999500, that’s 2 million people, families, they’re part of this country whether you like it or not. Having them in one adorable ad won’t kill you. They’re trying to present everyone in the country. I just want to understand why you so vexed about one ad? How is it harming you? You’re just bitter, love yourself then maybe I hope one day you’ll learn to love others and quit having this cold bitter heart
@Leland Monroe we have to fight for equality, for our freedom, the message needs to be sent one way or another :)
@Leland Monroe black families are still families. black families celebrate Christmas too. what if the first ad they released was the white family? I bet you wouldn’t have cared then. You don’t REALLY care about the population being “only” 3% black so you can drop that act. You’re just a pure racist who really cannot see beyond skin colour. Grow up and move on.
Whatever their skin colour they're all British and represent Britain
I'm going to shop at Sainsbury now I know there won't be any knuckle dragging racists in there.
How stunning and brave.
I’m not crying, YOU are!! 😢
Both ads made me cry. Christmas is all about family and with the year we've all had, there's no guarantee that we'll have the family celebration that we would normally have. We should all count our blessings.
Absolute Goosebumps watching these...so sad they had to take the comments down on the previous video. The few will always ruin it for the many.
1 of 3 made me smile so much. I loved the gravy song and the video, it felt wholesome and real. I hate that racist’s exist and ruining what should be a wonderful life.
These people aren't from Wiltshire wtf? Don't feel represented at all. Never shopping here again.
I hope this is sarcasm lol it prob is lol
@@AdamRashid-e3d Yes it is
@@coocah r/wooooooosh
The UK won't always be a white majority country. Prof David Coleman at Uni of Oxford has published stats that show if immigration and birthrate trends continue we will be a minority in the UK by 2066. White School age children will be a minority much sooner. Our economic and cultural system disincentivises white births and encourages BAME birthrates which naturally higher, primarily through the welfare system. We're not even allowed to talk about it. A kid got jailed for posting leaflets with govt statistics on this topic just last week. It's a slow policy of genocide but it can be stopped but lots of people are going to be upset...
@@KiLLJoYUA-cam The dictionary definition of "genocide" is: "the deliberate killing of a large number of people from a particular nation or ethnic group with the aim of destroying that nation or group." I don't see anyone being killed here!
I love both ads. Looking forward to the next one. I have a huge smile on my face from the first & a tear from this one. Thanks Sainsbury's very happy to continue to support you.
I'm from Canada and only just heard about these ads. They're beautiful! I'm sadden by the controversy surrounding the first ad but you can't please everyone. Thank you for such thoughtful ads Sainsbury's and I hope we all have a Happy Christmas this year 😊
Im a black guy and I don't get whats bad about the first advert, can somebody please explain because ive been hearing a lot of mixed things
I'm told I'm a racist daily, and I don't get what's bad about it either. Makes me wonder if it's liberals trying to stir up hate then blame it on their opponents.
@@MZhris if you get told you're a racist on a daily basis, there's defo something wrong with you lmao
Daisy isn't it!
Daily, really?
The fact that people even felt the need to comment on the skin colour of a family in an advert is ridiculous, why does it matter? We're all people, we're all allowed to celebrate Christmas. All the comments I've seen about people coming from white majority areas and part 1 not representing them, not everywhere in Britain is like that. Where I grew up only 2 of the kids in my class at school were white, that's not exactly a white majority. Britain is a diverse and multicultural place, and racists need to get over it.
Hopefully, they will be a dying breed - unless of course they protest 'too much' to hide their secret desire to be with a partner of a different race.
@Right Wing Media So all white people are the same or have the same culture to you then? I guess all those countries in Europe don't exist and don't have their own cultures? So your definition of diversity is only coloured people? Apparently you don't own a dictionary either.
Sainsbury’s doing a sterling job of triggering a bunch of overly sensitive people this year, they’ll be getting my food order
Being anti racist is racist. Just leave peoples opinions alone. Take your vaccine and be the slave they want you to be.
@ how is being anti-racist, racist 😂😂
By vaccine, do you mean those things that are famously good for you?
@@ethandalton6480 Brainwashed.
@ brainwashed into believing what?
@ funny how all you tin foil hat wearing conspiracy theorists always seem to just say "do your own research" when asked to explain your argument...
Wait till you see the Vodafone Christmas ad... Blackkkkkkkkkkkk with love.
If Xmas this year isn't guna be depressing enough I gotta watch adverts about dead ppl!? Cheers sainburys cheered me right up!