I think they are mocking poor people by cosplaying them. I think that shock and Pedro file stuff are two different things and I honestly believe they were pushing it in our faces to see how far they can and get away with it too. Which they did. That makes me extremely sad for humanity as a whole. 😢
You wouldn't caught me dead in this brand. 😳😱 But then again, I don't care about fashion. I never had and I definitely not going to start now. What a waste of money. 🤷♀🙄
@@critty79I agree 💯. I work with NGOs and feeding schemes. Having actually watched people starve, the fact that these people do this is so insulting. Horrible
I agree. This piece makes me rethink the concept of legacy. Cristobal Balenciaga wanted the brand to die with himself because he didn't want his name connected to whatever person bought the brand. So sad and literally disgusting
maybe because that seemed so blatant and bluntly controversial that, coming from a stupidly big luxury brand as it is, might get crossed by as "too superficial to be taken seriously" like, pure publicity stunt.
people might have confused that controversy with american apparel who had those gross porny looking ads for YEARS. so balenciaga may have just lucked out on that
They’re just playing with rich people. They can make the WORST looking, cheapest made thing, slap a $10,000 price tag on it and tell rich people it’s “avante garde”. I swear the only reason anyone gets it is because it’s expensive
I have never felt bad for any brand until you mentioned that the original designer wanted it to die with him. Holy shit. If there is an afterlife he is making a list of all the names of the people who kept his brand alive (faithful or not), and waiting for them to crossover to give them hell. This wouldn't have happened at all if not for their own greed.
Everyone should’ve respected his wishes and let the brand die with him. Fashion brands do this all the time… something happens to the original brain of the brand and they hire someone else to take over. While I understand how hard it is to let a brand die because of how hard it is to build one - you risk staying stagnant, loosing the brand, shitting on the designer’s legacy, becoming stale… Maybe it’s because I’m an artistic purist, but I think designers should have their own brands instead of taking over an old one. Let fashion brands die with their original designers. New designers take inspiration from those who came before anyway… you might not get a Coco Channel original but you can get a piece inspired by her design! I think that’s better anyway… But really - Demna RUINED Balenciaga… those who came before at least tried to keep the legacy.
I feel so bad for the guy who started it. He wanted it to DIE with him because he didn't want it to be RUINED. It's been completely ruined, and i REALLY dont think it can come back. At least the second gen tried to keep it classy. Third gen just completely threw out ALL the class and just turned it into a huge meme and it's kinda sad. I can tell the guy who started it is just shaking his head right now as he watches his brand going down the trash chute...
@@DeadricDeadggory - You did not say 'in heaven' and also - why would you be so quick to ASSUME that as evil as this family was and is? And also, why would you assume the first gen was any better than the last/ most recent one? It's sad how ppl don't critically think & just jump into all kinds of logical fallacies. We don't need to project onto others' lives our own assumptions, just b/c we think if we were them, what we would do. That is selfish and immature, lazy thinking. We must think of what they do and how they would do whatever - based on THEIR history and their family gene pool, etc.....but most ppl don't study or care about the world's history b/c it's too boring to them and therefore, we just keep repeating history b/c we never learn from its lessons. Some quick corrections for you to understand better... Just b/c the first gen/ and Cristobal was classier and had a high end brand, that doesn't mean: 1 - he wasn't evil; 2 - he wasn't better or not; 3 - he too wasn't playing a game. When you think more critically, and apply wise questions and open logic, and if you also research Satanism, you see that it is very generational, so they pass down all their rituals and spells, etc, but they do it in diff ways. Back in CB's early days, they didn't announce those things publically & EXPLOIT their private lives like they do moreso today. They just HID it better back then! Also, saying you want your legacy to die w/ you is about narcissism, as well as virtue signaling to your public and fans so they believe you. A good expl of this is what you just fell for w/ the explanation you gave about him - what he would have wanted - so you prove my point. That's how they instill in ppl the directives to have their 'legacy' live on. But what legacy are we speaking of? The fashion house? ha! NO! B/c as you can see, the current generation is lame and pathetic and have 'lifted the veil' as they call it! No more hiding their child trafficking and kiddie corn cult! So what legacy gets passed down then? Hmmm--- let's see: is it the Satanic one? The one that brings billions of $$ in human trafficking! Bull's eye!! Today, these Satanists bring out the truth of what they're up to but they do it in a gaslighting way b/c it's an open secret so they practice around 'hidden in plain sight' and 'revelation of the method' kind of revelations. If you look into this, you will see what is up. The seriously wealthy, elite higher-up powers of the world (globalists) are blue bloods who are born into Satanism. This is not theory or up for debate. I was raised in a Satanic town w/ tons of pedoze around me, so I know things most don't about this topic.
Well said, they are just a huge meme. Teenagers can create the same 'interesting high philosophical concepts' for 5 dollar on TikTok. There is just no value in this type of fashion. I think there are too many boomers involved, thinking they are "elite".
Why couldn’t they have just let the brand die and make a new one for this “style” instead of just desecrating all over the grave of a once highly regarded brand.
@@abi_nspired you act like this would be an issue? Channel and Dior have been able to keep their brand relevant and new while still keeping elements of the original founder intact. The new balenciaga sucks, and has nothing to do with the original brand and founder.
@@ArielandtheMoons I'm not sure if perhaps you've mistaken me? I think we agree, and I'm not undermining your position in any way. I agree the "new" Balenciaga is trash, and essentially doesn't even have the bones of the original. Personally I believe the only reason it has the notoriety it does, is that they carry the original name.
@maloryj7165 nope, that was just an example I meant buying unnecessary things like the beggar fashion items... Thier other products are good though🤷🏻♀️
I absolute despise the pretentiousness of modern art, however, the 2019 insistent is, imho, genuinely one of the funniest things to happen in recent art history: The art piece sold for $120k, then another, independent artist took the banana off the wall and ATE IT. The art world was flabbergasted 😂😂😂 That new guy in November who bought the one for $6.2 mil and ate is just trying to get attention from the original incident. No originality, no humour, just stupid bragging. 0/0 stars
Do you know what would be expensive flexes? Going to a tailor and getting your dream clothes tailored to your desires. Or not looking at the large companies, but going right to the source aka, the new and promising designers.
As a stylist and futire new designer I wish this would be true, are some people still into prestige and quality? In a society where some weirdo tries to enter the Guiness book by sleeping with 100 or 1000 men in 24h🤦🏻♀️ It becomes harder and harder to keep faith in humanity but I appreciate your optimism, it's important to keep hope
@@SeptMG7 this is not optimism, but delusional idealism, but I'm here for it. If more people were into fashion history like me, maybe my dreams could come true.
I'm starting to see what Zoe calls "your brand" as "your energy" I'm not interested on being known by others besides the people close to me, so these videos are very insightful.
It's more like - what people think of me the second I walk in. Looks, energy, aura, rumors perhaps, what people have heard about me already. Image overall
I was wondering if I was misunderstanding when I looked at the video descritpion. I also find it a little disturbing that this video has Balenciaga affiliate links.
@@Leslie-zn9ly It’s still weird to me that she made a whole video about how problematic this brand is to turn around and profit from it on the back end. Seems disingenuous 🤷🏽♀️
I love how the crocs are $600 more and the only "upgrade" is the most untrustworthy looking heel ever. Looks like they shoved a pvc pipe on it and called it a day.
I think balenciaga should re name itself , Doing all this in the name of the brilliant Artist that came before you is very disrespectful! I dont even see a reason why they would still keep the name i mean the old balenciaga and new,look like two different brands anyway
I swear if you ask any person in their 20s or younger they would probably think Balenciaga was made in the early 2000s. I know I did before this video.
Childporn allegations are just way too crazy, I don't get how people can look at the brand the same anymore, now everytime I see Balenciaga at a store I'm gonna feel my gut wrenched
if you're new here- HIIII welcome!! 💜We're doing deep dives every Thursday where as your marketing bestie- I will be analyzing the branding case studies of the pop culture influences in our lives. Tune in and feel free to send requests via comments! Episodes also avalailable on spotify and apple apple.co/zoeunlimited open.spotify.com/show/0ZReedpR6Bf1kvHeKBuWY1
The fact that they still made money off of those ripped items shows how the marketing strategy was genious and was planned step by step from the first controversial move
can you maybe do hugo boss next? it's not really the target audience ig but I still find it interesting because you immediately have an image in your head just from hearing the name
I really enjoy how your content is factual, educational and humorous without you yelling your opinion at a camera - like some other channels do. It is well researched and delivered in an entertaining way. You’re doing good chick keep it up 🐥 💛
Re the meme-ified goods of poor cosplay it reminds me of a quote from Karl Lagerfeld. It goes something like, now there are luxury goods for nobodies who don't truly live a life of luxury. The fashion houses make products without labels for the truly wealthy. Anything with a name/logo/ brand that is plasterered across the item is an indicator of who is poor, compared to the truly wealthy, trying to cosplay as wealthy. But I guess everyone wins. The companies get their money, the people get to feel like part of the upper echelons for a moment.
I don't believe some of that sold out. They probably only made enough for the photo shoot. People could get a seamstress and a cobbler to make whatever they want for less than that. I've seen no one wearing anything like that.
A very key note in Balenciaga surviving being canceled was the masses lost the plot. They strayed from truth and into conspiracy, for example, the lady in red holding ‘babies’ covered in red in your video is not Balenciaga, it is from a Chinese fashion brand. People also started attacking Lotta Volkova saying she was Balenciaga’s stylist when she had left the brand years ago. People also left out the nuance that English is not the language for people on the Balenciaga team so a limited number of staff could understand the documents on the table. So all the speculations made it easy for Demna to navigate the situation. The plot was lost.
Balenciaga's current line is ugly and tacky I don't get spending this kind of dough on ugly sweatshop clothes that have been destroyed I'd rather save up 100K and buy a Porche or something actually nice. Balenciaga fell into the whole "any publicity is good publicity" and that cheapened their brand imo not gonna lie any time I hear their name I think of the bondage teddy and wine glasses in a party room for a kids line ... Whoever is buying these destroyed sneakers for $$$ 😂 jokes on you lmfao
I always had the same mindset as Balenciaga. If I were to ever create something popular I'd want it to die with me. I'd rather shut the whole business down than let it fall into the wrong hands. Unfortunately they resurrected his name and sullied it, poor Balenciaga 😞.
Rich people are not forcing us common people to buy shit. We need to do some introspection.. the real rich have no interest in looking like poor people buying torn clothes..
I think this is an issue with fashion in general. If we compare the fashion from now and then, the difference is shocking. The quality, style, the messaging behind it. Not all brands, but a lot of the mainstream fashion is just not what it was.
I think the reason Balenciaga should be cancelled is b/c the brand feels that it's ok to provoke their customer base. It's predatory... they're predatory.. when you think of it in this manner, it's easy to stop supporting. Like you said the brand doesn't care abt the ORIGINAL owners' vision for HIS BRAND AND HIS LAST NAME. They only care about money.. so maybe an even better argument to stop support would be.. Balenciaga does not signify luxury in modern society... it signifies a minion mindset.😅
It's an interesting marketing strategy, but it's kind of like a car crash. It's terrible, but you can't look away. I'd like to see your take on carhartt or another blue collar brand with associations with high end
Seeing the Balenciaga teddy bear ads with kids, I just would’ve thought that the kids were holding some type of punk rock build a bear. But unless they’re selling kids stuff like the Bears or the shoes I’m not really sure the point of the advertisement.
Orlando Brown came forward about SA in light of the Diddy scandal. It's intentionally referencing "pandas" or the sexual exploitation of children for satanic rituals.
Those "for modern audiences" Balenciaga designs physically pains me to watch. They might have a rare good red carpet appearences, but this is the one highend brand i genuinely despises (another is supreme). These are not catered towards me, sure, but i'll have no likeness to people buys trash like these new designs🙌
I love that it's so hard not to critique something, by consistently giving something attention we end up supporting it regardless of our intentions. I wonder what would happen if we collectively stopped talking about Balenciaga because by this point I don't think anything they do is actually going to have the same shock value as the past few years. 🤷
Remember the movie Zoolander Mugatu? Baleci-gag isn’t nothing new. Frankly, John Galliano is the OG parody. And they just copied Mugatu. “He could take a crap, wrap it in tinfoil, put a couple fish hooks on it and sell it to Queen Elizabeth as earrings.” Peak consumerism
You know that garbage fashion I bet they make one of each so they’re kind of a one-of-a-kind situation. The store in Dallas is dead always. When I walk by I try not to look in so as not to catch the eye of a sales person because it is so Heartbreaking as they beg you to come in with their eyes.
I love listening to Zoe’s perspective on these people/companies and this one she (as always) did well on her homework. Personally I find Balenciaga to be very insulting and hope that the company is on its way to its downfall. Creating literal and figurative trash while pushing it as “fashion” just shows they don’t care about their customers.
Do you want to tell me that D&G got cancelled for a commercial with chinese lady that use sticks in improper way or something and this dupe of Balenciaga is going strong even after provoking with pdfile topic? Also, wtf are those clothes? They remind me of president character from Idiocracy movie.
Can someone pls tell me how is this content creator - Zoe - able to agree w/ and support these super sleazy marketing tactics which are so MANIPULATIVE and simply morally wrong? I too have a background in marketing - been doing it for long time. I always felt sleazy for using the 'scarcity method' to sell ads and the 'radical emotionalism' tactics too. Why can't ppl use human means to connect? We need to find better ways of selling and branding besides all these slick and under-handed ways that are just psy-op BS!! We're down now to the Etsy store being nothing but cheap dropship crap that is not homemade and hand-crafted anymore. The indie businesses need to get out there more in fairs and co-ops and sell in more creative ways! I can't get over how much she backs and approves of all these psy-op stunts pulled on the public to make someone more 'marketable'. I know she's educating us and that is good but she also says how 'clever and smart' all these co's are! Why would you buy ANYTHING FROM BALENCIAGO after they have abused kids????????????????????????????????????
Thoughts on Balenciaga's branding?
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I think they are mocking poor people by cosplaying them. I think that shock and Pedro file stuff are two different things and I honestly believe they were pushing it in our faces to see how far they can and get away with it too. Which they did. That makes me extremely sad for humanity as a whole. 😢
You wouldn't caught me dead in this brand. 😳😱
But then again, I don't care about fashion. I never had and I definitely not going to start now. What a waste of money. 🤷♀🙄
@@critty79I agree 💯. I work with NGOs and feeding schemes. Having actually watched people starve, the fact that these people do this is so insulting. Horrible
'' Thoughts on Balenciaga's branding? ''
*P L E N T Y*
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*L M A O !*
Would be interesting to hear your take on the Honey fraud video that's making the rounds
The stark contrast between the before and after is too jarring. My god, I don't think I've ever seen such a disservice to someone's legacy.
a huge rebrand!
As Spanish I feel outraged
I agree. This piece makes me rethink the concept of legacy. Cristobal Balenciaga wanted the brand to die with himself because he didn't want his name connected to whatever person bought the brand. So sad and literally disgusting
@@kokolatte825damn! that man was a visionary...not only in fashion, but also socially.
so sad and disrespectful his fears are coming true.
@@kokolatte825 yeah. He must've hated what his brand has become
people forgot about the child cornografy scandal way too fast, which is honestly scary...
maybe because that seemed so blatant and bluntly controversial that, coming from a stupidly big luxury brand as it is, might get crossed by as "too superficial to be taken seriously" like, pure publicity stunt.
Yeah I don’t even have or want kids but I still so shocked
people might have confused that controversy with american apparel who had those gross porny looking ads for YEARS. so balenciaga may have just lucked out on that
It's scary how quick people will dismiss stuff like this.
They never cared.
They’re just playing with rich people. They can make the WORST looking, cheapest made thing, slap a $10,000 price tag on it and tell rich people it’s “avante garde”. I swear the only reason anyone gets it is because it’s expensive
It's literally that. Flex for the sake of flex. And their target is not rich people, it's people whose only personality is being a flaunting flamingo.
"Veblen goods." Literally when increased price increases demand. Because status. It's very silly.
I love them for that
I have never felt bad for any brand until you mentioned that the original designer wanted it to die with him. Holy shit. If there is an afterlife he is making a list of all the names of the people who kept his brand alive (faithful or not), and waiting for them to crossover to give them hell. This wouldn't have happened at all if not for their own greed.
Ya and went to go Eff it off , ruin it
We are so desensitized and are severelyyy lacking awareness of self, it is SCARY.
It actually is. I pray for this country 🙏
I feel like its the opposite - people actually LIKE what they are doing
Everyone should’ve respected his wishes and let the brand die with him. Fashion brands do this all the time… something happens to the original brain of the brand and they hire someone else to take over. While I understand how hard it is to let a brand die because of how hard it is to build one - you risk staying stagnant, loosing the brand, shitting on the designer’s legacy, becoming stale…
Maybe it’s because I’m an artistic purist, but I think designers should have their own brands instead of taking over an old one. Let fashion brands die with their original designers. New designers take inspiration from those who came before anyway… you might not get a Coco Channel original but you can get a piece inspired by her design! I think that’s better anyway…
But really - Demna RUINED Balenciaga… those who came before at least tried to keep the legacy.
I feel so bad for the guy who started it. He wanted it to DIE with him because he didn't want it to be RUINED.
It's been completely ruined, and i REALLY dont think it can come back.
At least the second gen tried to keep it classy.
Third gen just completely threw out ALL the class and just turned it into a huge meme and it's kinda sad. I can tell the guy who started it is just shaking his head right now as he watches his brand going down the trash chute...
Cristobal Balenciaga is very dead, so I don’t think he can shake his head.
@@Ketaminogue I said in *heaven*
It's sad, future generations nearly always ruin a legacy or squander the wealth.
@@DeadricDeadggory - You did not say 'in heaven' and also - why would you be so quick to ASSUME that as evil as this family was and is? And also, why would you assume the first gen was any better than the last/ most recent one? It's sad how ppl don't critically think & just jump into all kinds of logical fallacies. We don't need to project onto others' lives our own assumptions, just b/c we think if we were them, what we would do. That is selfish and immature, lazy thinking. We must think of what they do and how they would do whatever - based on THEIR history and their family gene pool, etc.....but most ppl don't study or care about the world's history b/c it's too boring to them and therefore, we just keep repeating history b/c we never learn from its lessons.
Some quick corrections for you to understand better... Just b/c the first gen/ and Cristobal was classier and had a high end brand, that doesn't mean:
1 - he wasn't evil;
2 - he wasn't better or not;
3 - he too wasn't playing a game.
When you think more critically, and apply wise questions and open logic, and if you also research Satanism, you see that it is very generational, so they pass down all their rituals and spells, etc, but they do it in diff ways. Back in CB's early days, they didn't announce those things publically & EXPLOIT their private lives like they do moreso today. They just HID it better back then! Also, saying you want your legacy to die w/ you is about narcissism, as well as virtue signaling to your public and fans so they believe you.
A good expl of this is what you just fell for w/ the explanation you gave about him - what he would have wanted - so you prove my point. That's how they instill in ppl the directives to have their 'legacy' live on. But what legacy are we speaking of? The fashion house? ha! NO! B/c as you can see, the current generation is lame and pathetic and have 'lifted the veil' as they call it! No more hiding their child trafficking and kiddie corn cult! So what legacy gets passed down then? Hmmm--- let's see: is it the Satanic one? The one that brings billions of $$ in human trafficking! Bull's eye!!
Today, these Satanists bring out the truth of what they're up to but they do it in a gaslighting way b/c it's an open secret so they practice around 'hidden in plain sight' and 'revelation of the method' kind of revelations. If you look into this, you will see what is up. The seriously wealthy, elite higher-up powers of the world (globalists) are blue bloods who are born into Satanism. This is not theory or up for debate. I was raised in a Satanic town w/ tons of pedoze around me, so I know things most don't about this topic.
Well said, they are just a huge meme. Teenagers can create the same 'interesting high philosophical concepts' for 5 dollar on TikTok. There is just no value in this type of fashion. I think there are too many boomers involved, thinking they are "elite".
Why couldn’t they have just let the brand die and make a new one for this “style” instead of just desecrating all over the grave of a once highly regarded brand.
Because they know it wouldn't be as successful, I'm sure
@@abi_nspired you act like this would be an issue? Channel and Dior have been able to keep their brand relevant and new while still keeping elements of the original founder intact.
The new balenciaga sucks, and has nothing to do with the original brand and founder.
@@ArielandtheMoons I'm not sure if perhaps you've mistaken me? I think we agree, and I'm not undermining your position in any way. I agree the "new" Balenciaga is trash, and essentially doesn't even have the bones of the original. Personally I believe the only reason it has the notoriety it does, is that they carry the original name.
Thats what vetements was for. Why they shifted this crap to Balenciaga I have no clue.
People buying Balenciaga gives off the same vibes as people buying a banana stuck on wall with tape
Money laundering? I don't think that's quite right.
@maloryj7165 nope, that was just an example I meant buying unnecessary things like the beggar fashion items...
Thier other products are good though🤷🏻♀️
I absolute despise the pretentiousness of modern art, however, the 2019 insistent is, imho, genuinely one of the funniest things to happen in recent art history: The art piece sold for $120k, then another, independent artist took the banana off the wall and ATE IT. The art world was flabbergasted 😂😂😂
That new guy in November who bought the one for $6.2 mil and ate is just trying to get attention from the original incident. No originality, no humour, just stupid bragging. 0/0 stars
That's insulting the banana thing, honestly. It never hurt anybody. It's just a banana attached to the wall.
Do you know what would be expensive flexes? Going to a tailor and getting your dream clothes tailored to your desires. Or not looking at the large companies, but going right to the source aka, the new and promising designers.
Real ❤️💯
As a stylist and futire new designer I wish this would be true, are some people still into prestige and quality? In a society where some weirdo tries to enter the Guiness book by sleeping with 100 or 1000 men in 24h🤦🏻♀️ It becomes harder and harder to keep faith in humanity but I appreciate your optimism, it's important to keep hope
If I could afford to bespoke winter coat, I would invest in it. It gets really cold here in Wisconsin so it would be money well spent.
@@SeptMG7 this is not optimism, but delusional idealism, but I'm here for it. If more people were into fashion history like me, maybe my dreams could come true.
balenciaga doesnt surprise me, what surprises me is people are dumb enough to buy their trash
As a German, living in germany, I can safely say, that today’s Balenciaga is entirely a parody of Berlin. And I’m not even joking.
Remember that Regular Show episode were Mordecai dress in a bin bag and the rich person thought it was so cool.
I love that episode. Thinking about it now is such a good critique of certain brands. I miss Regular Show, haha.
Zoe is just iconic at this point for these videos
THAT’S what Balenciaga used to design? My word! They used to be beautiful and elegant.
All Brands used to do this, Nowadays they’re probably riding on the fame that was or yesteryear
Even Wang! I remember him doing an H&M line and at least it looked fashionable.
I'm starting to see what Zoe calls "your brand" as "your energy" I'm not interested on being known by others besides the people close to me, so these videos are very insightful.
I never thought of it like that🤔Very enlightening comment🤍
It's more like - what people think of me the second I walk in. Looks, energy, aura, rumors perhaps, what people have heard about me already.
Image overall
Something about you getting commission on Balenciaga merch from this video doesn’t sit right with me. Now this whole video just feels like an ad
I was wondering if I was misunderstanding when I looked at the video descritpion. I also find it a little disturbing that this video has Balenciaga affiliate links.
Thank you for pointing that out. This should be top comment.
It’s not a direct balenciaga affiliate
@@Leslie-zn9ly It’s still weird to me that she made a whole video about how problematic this brand is to turn around and profit from it on the back end. Seems disingenuous 🤷🏽♀️
It’s a tax on stupidity
omg i agree this is ridiculous 😭
I love how the crocs are $600 more and the only "upgrade" is the most untrustworthy looking heel ever. Looks like they shoved a pvc pipe on it and called it a day.
Can you give more series about fashion? Im currently fifteen and i would love to be a fashion designer when i grow up ❤
will try to talk more about fashion! also my passion💕
Might I recommend Mina Le to you as well? She covers fashion fads and their history/trends.
@@yourlittleinsomniac5369her channel is sooooo good!
You should also try Bliss Foster. He does some of the most incredible fashion coverage on UA-cam
Definitely a good person to ask about fashion and brands and marketing.
Wish you the best with your passion. Merry Christmas
You should collab with Mina Le on these fashion video essays queen!
"homeless chic" a dystopian future where zoolander actually exists
They're mocking the poor
Poor is such novelty to rich people
I think balenciaga should re name itself , Doing all this in the name of the brilliant Artist that came before you is very disrespectful! I dont even see a reason why they would still keep the name i mean the old balenciaga and new,look like two different brands anyway
I swear if you ask any person in their 20s or younger they would probably think Balenciaga was made in the early 2000s. I know I did before this video.
The Harry Potter Balenciaga ai videos are too funny 😭 fuck that brand tho people buy it to feel different
Im a fashion enthusiast and Balenciaga always rubbed me the wrong way. The second that children including campaign dropped - im out!
Goes to show, most people are sheep.
Zoe’s POV + editing skills >>>
Childporn allegations are just way too crazy, I don't get how people can look at the brand the same anymore, now everytime I see Balenciaga at a store I'm gonna feel my gut wrenched
if you're new here- HIIII welcome!! 💜We're doing deep dives every Thursday where as your marketing bestie- I will be analyzing the branding case studies of the pop culture influences in our lives. Tune in and feel free to send requests via comments! Episodes also avalailable on spotify and apple apple.co/zoeunlimited
open.spotify.com/show/0ZReedpR6Bf1kvHeKBuWY1
The fact that they still made money off of those ripped items shows how the marketing strategy was genious and was planned step by step from the first controversial move
honey is sadly a affiliate scam...
I absolutely LOVE your marketing videos!! You're inspiring me to go back to school for marketing cause I find it so interesting💕💕💕
Same☺️A very unique channel! I haven’t come across any others like Zoe!🫶🏼🤍
if people are willing to buy torn items at such high prices than obv they're gonna keep selling it lol. lovee their collab with adidas tho lol
i bet Balenciaga would hate what’s happening to his brand rn…
can you maybe do hugo boss next? it's not really the target audience ig but I still find it interesting because you immediately have an image in your head just from hearing the name
Balenciaga is like a teen goin through puberty
This is so demonic.
I really enjoy how your content is factual, educational and humorous without you yelling your opinion at a camera - like some other channels do. It is well researched and delivered in an entertaining way. You’re doing good chick keep it up 🐥 💛
Re the meme-ified goods of poor cosplay it reminds me of a quote from Karl Lagerfeld. It goes something like, now there are luxury goods for nobodies who don't truly live a life of luxury.
The fashion houses make products without labels for the truly wealthy. Anything with a name/logo/ brand that is plasterered across the item is an indicator of who is poor, compared to the truly wealthy, trying to cosplay as wealthy.
But I guess everyone wins. The companies get their money, the people get to feel like part of the upper echelons for a moment.
I’ve never been this early before, but this is wild
Early Gang
👇🏻
🔥
Same. Jesus
22 minutes
Same
Me neither. The algo is strong today 💪
I don't believe some of that sold out. They probably only made enough for the photo shoot. People could get a seamstress and a cobbler to make whatever they want for less than that. I've seen no one wearing anything like that.
This was very insightful, great work Zoe!
A very key note in Balenciaga surviving being canceled was the masses lost the plot.
They strayed from truth and into conspiracy, for example, the lady in red holding ‘babies’ covered in red in your video is not Balenciaga, it is from a Chinese fashion brand.
People also started attacking Lotta Volkova saying she was Balenciaga’s stylist when she had left the brand years ago.
People also left out the nuance that English is not the language for people on the Balenciaga team so a limited number of staff could understand the documents on the table.
So all the speculations made it easy for Demna to navigate the situation. The plot was lost.
Balenciaga's current line is ugly and tacky I don't get spending this kind of dough on ugly sweatshop clothes that have been destroyed I'd rather save up 100K and buy a Porche or something actually nice. Balenciaga fell into the whole "any publicity is good publicity" and that cheapened their brand imo not gonna lie any time I hear their name I think of the bondage teddy and wine glasses in a party room for a kids line ... Whoever is buying these destroyed sneakers for $$$ 😂 jokes on you lmfao
Balenciaga really put the Theseus' ship theory to the test 😬
Ralph Lauren, Tommy Hilfiger, LuluLemon...I love this idea of you breaking down brands using your marketing expertise!!!
I always had the same mindset as Balenciaga. If I were to ever create something popular I'd want it to die with me. I'd rather shut the whole business down than let it fall into the wrong hands. Unfortunately they resurrected his name and sullied it, poor Balenciaga 😞.
Phenomenal analysis ❤
honest laugh at the tiktok playing a brazillian song "vem me dá um vapo vapo". as a brazillian, i love when this happens. love your channel
Iʼm just sick of rich people..😡
Maybe you’re more sick of marketing
Rich people are not forcing us common people to buy shit. We need to do some introspection.. the real rich have no interest in looking like poor people buying torn clothes..
I think this is an issue with fashion in general. If we compare the fashion from now and then, the difference is shocking. The quality, style, the messaging behind it. Not all brands, but a lot of the mainstream fashion is just not what it was.
I think the reason Balenciaga should be cancelled is b/c the brand feels that it's ok to provoke their customer base. It's predatory... they're predatory.. when you think of it in this manner, it's easy to stop supporting. Like you said the brand doesn't care abt the ORIGINAL owners' vision for HIS BRAND AND HIS LAST NAME. They only care about money.. so maybe an even better argument to stop support would be.. Balenciaga does not signify luxury in modern society... it signifies a minion mindset.😅
Fantastic discussion
Excellent analysis
Thank you Ma'am
It's an interesting marketing strategy, but it's kind of like a car crash. It's terrible, but you can't look away.
I'd like to see your take on carhartt or another blue collar brand with associations with high end
is it depressing to know whats behind it all?
So sad what Balenciaga has become.
Idiocracy
Seeing the Balenciaga teddy bear ads with kids, I just would’ve thought that the kids were holding some type of punk rock build a bear. But unless they’re selling kids stuff like the Bears or the shoes I’m not really sure the point of the advertisement.
Orlando Brown came forward about SA in light of the Diddy scandal. It's intentionally referencing "pandas" or the sexual exploitation of children for satanic rituals.
I hate how internet forget about everything, just like the James Charles drama
Those "for modern audiences" Balenciaga designs physically pains me to watch. They might have a rare good red carpet appearences, but this is the one highend brand i genuinely despises (another is supreme). These are not catered towards me, sure, but i'll have no likeness to people buys trash like these new designs🙌
1:05 so thats where doja got the inspo
I think Balenciaga is very tacky 😂
hi omg zoe if u see this i just want to say that:
i love you
i admire your work
i love your hair
i love your face
and have an amazing day ❤❤❤
🥹🩷🩷 Appreciate youuu
omg thank you so much for replying
As much as entertaining this is I miss your vlogs
Omg I could be rich, I have those same ripped clothes..😂 love your channel
In my completely uneducated opinion, once the irony and excitement over the innovation wears off, people will treat it like the garbage it is.
a great 2025 for all zoeunlimited fans!
💜💜💜
Love from Ghana 🇬🇭, Zoe ❤
Love this series
I love that it's so hard not to critique something, by consistently giving something attention we end up supporting it regardless of our intentions. I wonder what would happen if we collectively stopped talking about Balenciaga because by this point I don't think anything they do is actually going to have the same shock value as the past few years. 🤷
When I think about that brand, child p. Comes to my mind, and Kim K
It’s giving Mugatu’s Derelict campaign
love u my marketing bestie! cheers from venezuela
I really love your marketing videos,i appreciate the time and effort u put into these videos.
I find them very interesting
Could you do an episode about Iggy azalea like she literally disappeared…
I wonder how much product they make vs how much they sell vs how much they destroy because they couldn't sell it...
And how many B and C list celebrities wear it just to get noticed because they wouldn't be noticed if they dressed any other way
Remember the movie Zoolander Mugatu? Baleci-gag isn’t nothing new. Frankly, John Galliano is the OG parody. And they just copied Mugatu.
“He could take a crap, wrap it in tinfoil, put a couple fish hooks on it and sell it to Queen Elizabeth as earrings.” Peak consumerism
You know that garbage fashion I bet they make one of each so they’re kind of a one-of-a-kind situation. The store in Dallas is dead always. When I walk by I try not to look in so as not to catch the eye of a sales person because it is so Heartbreaking as they beg you to come in with their eyes.
A fool and their money are easily parted.
Nice nod to Refashioned Hippie -- love her!
Can you analyze Dior next?
Good vid!
Balenceiga was art but now is fart a different between beautiful and ugly
2:32 you really need to talk about the honey/paypal scam
OK.... Balenciaga wants to shock and make controversial, se*ual and werid "art" - I get it, but please, leave kids out of that.
07:23 DEMNA more like DAMN NAH..haha is it foreshadowing the bizzare future of Balenciaga
Wow ur editing skills are soo good !😊 also ur voice is soo soothing I love ur vids
I love listening to Zoe’s perspective on these people/companies and this one she (as always) did well on her homework. Personally I find Balenciaga to be very insulting and hope that the company is on its way to its downfall. Creating literal and figurative trash while pushing it as “fashion” just shows they don’t care about their customers.
I loved this video sm, have you ever thought about making a video about the brand of a model?
Love your videos always ❤
Do you want to tell me that D&G got cancelled for a commercial with chinese lady that use sticks in improper way or something and this dupe of Balenciaga is going strong even after provoking with pdfile topic?
Also, wtf are those clothes? They remind me of president character from Idiocracy movie.
Early merry Christmas Zoe❤
Merry Christmas🫶🏻
❤ You're A Special One For Sure
More like LEGACY vs DEBAUCHERY.
Can someone pls tell me how is this content creator - Zoe - able to agree w/ and support these super sleazy marketing tactics which are so MANIPULATIVE and simply morally wrong? I too have a background in marketing - been doing it for long time. I always felt sleazy for using the 'scarcity method' to sell ads and the 'radical emotionalism' tactics too. Why can't ppl use human means to connect? We need to find better ways of selling and branding besides all these slick and under-handed ways that are just psy-op BS!!
We're down now to the Etsy store being nothing but cheap dropship crap that is not homemade and hand-crafted anymore. The indie businesses need to get out there more in fairs and co-ops and sell in more creative ways! I can't get over how much she backs and approves of all these psy-op stunts pulled on the public to make someone more 'marketable'. I know she's educating us and that is good but she also says how 'clever and smart' all these co's are! Why would you buy ANYTHING FROM BALENCIAGO after they have abused kids????????????????????????????????????
hi!! ilysm!!
💜💜