Behind the scenes | Sainsbury's OFFICIAL Ad | Christmas 2016
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- Опубліковано 18 вер 2024
- Our new Christmas advert tells the charming tale of a hard-working and devoted dad who comes up with an ingenious plan to make sure he can be with his family for Christmas. Beautifully animated for the screen by award winning director Sam Fell, the story is told via an original, joyful and humorous song ‘The Greatest Gift Is Me’, voiced by British actor James Corden and composed by Flight of the Conchords’ Bret McKenzie, a comedian, musician and producer who won the 2012 Oscar for best original song in The Muppets.
Take a look behind the scenes of our stop frame animation story Christmas Advert and see how Dave and everyone in the town of Bisby were brought to life.
To watch our Christmas advert, visit: • The Greatest Gift | Sa...
I just loved the diversities of family
that was a nice little surprise.
Rin Okumura you mean the politically correct drivel???
I am very impressed that real actual stop-motion was used for this. It seems to be cool to hate on James Corden these days, but he does have a nice singing voice without veering in to a "pop star" type of performance.
I am loving the general trend towards Big Christmas Ads like this, where the intent is to gently raise brand profile through creating actually enjoyable content for the audience. I can't find it in me to be snotty and cynical about companies creating nice stuff with their branding on the end to encourage me to transfer the warm fuzzy feelings on to how I feel about them.
How could I have not known it was JAMES CORDEN singing this?!
once you find out you cant unhear him...
le tiggo I thought it was ed sheeran
le tiggo f
Suzan Tyler 9l iRJHJElELlSOpW0WNEjDJ
bret is the real reason everyone is hyped over this not that idiot james corden
My favourite Christmas advert this year BY FAR
Mollsauce
Well done Sainsbury's on another FAB-U-LOUS Christmas
TV advertisement. I love it.
Jams Dodger
.v
Hats off to a tremendous job.
RKDCORBIN kad ą
RKDCORBIN a
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Richard Hall fgghnv
Richard Hall hn
We want this on tv in 2019
I didn't know it was James cordon how didn't I realize
Midnight sky Apple swdtyn
Ipo
Modesta Balsytė what
Midnight sky Apple
I could tell on a few words he sang that it was him
YESSS, I LOVE BRET!!
Sainsbury's and James Corden with charity on christmas is the best team up!
OMG I LOVE JAMES AS WELL AND HES A FAN OF FLIGHT OF THE CONCHORDS I CANT BELIEVE IIIITTTTTTT
Great job!!! Really nice to see how it was all put together.
StikeTech I love the goggle box version
Yeah
Absolutely amazing this advert, and so much love and effort put into it, thank you!
A proper Xmas feel good advert that I hope they bring back!
absolutely gorgeous xxxx well done to all involved!!!!
Amazing advert, well done Sainsbury's!
Wow this was an incredible job, well done to everyone involved.
Best Christmas advert by far I love it and James Cordon just makes it for me . It's happy bright exciting and very much a lively advert
Brilliantly done. Love it.🎄☃💜🇬🇧
They went through so much just literally for an advert. Wow
This is the best Christmas ad this year. Well done Sainsbury's!
I thought 400 faces for a skeleton in a movie was alot, but 800 FOR A THREE MINUTE VIDEO!? Now that’s dedication!
I want it for Christmas 🎄
I love this ad because well... Overground train
I watched this then the song YOU CAN TELL HOW GOOD THEY DO IT
BRET!!!! WTF I LOVE HIM
Can't believe Bret from Flight of the Concords helped work on this :D
Cheeseyme123 It does have subtitles but we’re just to busy to read them in time. Food for the mill ions of hungriest and may God help them pls.
This was for a thirty second commercial. It didn't need to be this good but they did it because they care so much.
The best Christmas advert I've seen!
First time seeing behind the scenes of an advert
Brett MacKenzie!!!..."I fucking knew it!"
**Laika nod**
James Corden if you've herd him once you always recognise him •̀.̫•́✧
Best ad ever.....
2014 advert will never be beaten, however this one is still good :3
SNAP! It's Bret from Flight of the Chonchords
Ayeee Brett
DID THEY JUST CREDIT JAMES AS A SINGER?! HE IS SO MUCH MORE THAN THAT!!
Reading the comments at the time I write this everyone seems to forget the real reason for this advert and the brilliant work that Great Ormand Street Hospital do.
A lot of hard word behind the scenes for a great Christmas advert,well done to everyone. :-)
pamela frew , q
justina andriuskeviciute
pamela frew
pamela frew
pamela frew ll89
0
Incredible! So much thought and work.
JAMES CORDEN AND BRETT
I love stop-motion. Gotta have a go at it again but my equipment is limited.
This is like the way the movie Coraline was made!
Look at my channel description
mani Nartey n
C be
I have this on repeat lol
I think everyone should put money towards making an even better ad for Sainsbury's next year!!!
I love this advert the more I watch it I love how theres an mixed race family and a gay parent family and a lesbian family so nice
I love it, would love a doll with all the expression faces 😀
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justina andriuskeviciute mich CBGB holm
Just superb!!! 5 star
Great video, sainsbury's! well done again! Really interesting how they made it :)
I did not know that James Corden is the guy!
I'm a kid of to great ormond street tomorrow for surgery but my parents can stay nearby luckily. i hope the fundraising means other kids can have the same!!!
lizzie r
My lil' bro goes there aswell! And yes I agree with you...
fantastici!!!!!
I loved the advert
Well I smiled!!! Well done guys! Merry Christmas!
Great work, great music
the anthers .....................................are...................................................................amazing
I knew, I knew that voice
juju i8 vi ar
Adekanyinsola Adeyosola
Pokefan
...........
wheres the information about the animation company? Laika?! they brought this to life and their work is amazing! Check them out!
It was Passion Pictures who made this
Ben Carrier the co director of paranorman is the director of this. Laika
Good job on makeing it and my nanny gose here
❤️❤️❤️ this is so British amazing
great work! thank you:)
great advert!
How can someone dislike it
I suspect there's a dislike-bot somewhere as every video with lots of views has dislikes.
Silver Moon lol agreed
I'm just here for Bret
James is acho the sweetest guy ever like please Jame Pleaseeeeeee can u make an Album
I've watched the ad so many times I've maybe memorised all the words XD
Very nice and informative.
I love it😵😵😵😵😵😵😵😵😶😶😶😶😶
The guy looks like my English teacher 😂😂 (the guy in the advert)
sainsburys sainsburys sainsburys !!!
⊰ ≾ ≾ ⋨ ⋨ ⋨♱ℑ༨💖༨☯♱⋩ ⋩ ⋩ ≿ ≿ ⊱
And the singer is a comedy worker Awesome😀🤓
James Corden : Singer :) :) :)
Come on sainsburys. I better see a world war 1 themed ad next year really got disappointed again
0:10 But actually what is most important is that it is time to spend your money
I can very simply say this is laika style animation
I really like it! I am an Animation student, I would like to know
which animation studio made this advert?
You folk did bleeding good!
I'm sad myself because myself dad's at work all the time
god I am a sucker for stop motion
I knew it was James cordon!!
our school is singing this song
hehehehe
good job guys!!!!
;)
Creative
how do you do a smiley face
If you have kids watch the Christmas one about Mog, the cat.
I find animation so fascinating, but it's so expensive. I wish I could afford to make one...
КРУТО
I understand they used stop motion to make it but wouldn't it have beeen easier but be equally fantastic if they just made a computer animation using CGI instead? Isn't that how most of the Disney movies are made?
And what's wrong with stop motion? If you ask me, the fact that they did it with stop motion makes it even more impressive. I love CGI but let's face it: Its a lazier move than stop motion
I knew it was James cordon
His name is Dave
see u at sainsburys when ur finished ok! (hopefully)👍👎👍
I never new james corden was singing
i knew james corden sang that song
I knew it! that guy from Flight of the Conchords looks soo different now
😊
I miss Mog :(
what's the name of the song
Who were the other singers?
reminds me of caroline
Is that James cordon?
behind the scenes nut