I live in the US, and got to see the fantastic kid-musical Sainsbury's ad as part of the British Arrow Awards this year, and that led me to watch at least a dozen other ads on UA-cam tonight...I'm now in love with this store and this company. Your values are so inclusive, and your ads and marketing are so filled with love, humor and joy. What a beautiful thing.
59 dislikes ? Really i mean come on this is a great advert to help deaf Employees and customers. Even me as just a customer myself with no impaired hearing , this ad will help me in case i need to help a deaf person one day. 59 peeps need to look at themselfs honestly. Pathetic.
Paul Spinks. Sign Language isn't just for use by Deaf and Hard Of Hearing people, but also by many people with Learning Disabilities and Communication Problems. I am a Signer of over 30 years experience using it, because I love the language and the ease of using it and I'm also a mother of a severely Autistic teenager, who would struggle to be understood even more than he is already without using Sign. We always sign as we speak, that way if I've not heard or understood properly what he's saying or communicating, I pick up on the signs used. He understands that I don't always hear or understand him, especially if he is quiet or we are in a noisy environment. Therefore I promote and advocate the use of Sign Language for all uses, not just for communicating with Deaf people. I've even got the staff in several shops we frequent interested in learning and shown them a few communication signs. They're used to seeing us signing away together.
My husband is very hard of hearing and relies mainly on lipreading, and this sort of education is so important! The most basic thing to remember is simply to let him see your face, since he can't lipread if you're turned away. Speak slowly and clearly, and keep what you say brief and to the point. (lipreading is HARD -- don't make him work for unimportant trivia). If he can't catch what you say, try to think of a different wording, or spell it out. We always shop at Sainsbury's, and everyone is always helpful and understanding. Thank you.
Roberta Davies. Thank you very much for sharing this. It's important to spread the word about what it's like for people with communication difficulties and our own perspective on the challenges of communicating with our loved ones and friends and people at large too. I'm very glad that Sainsbury's is helpful for you both and for others. It's a great shame and embarrassment that other Supermarkets and organisations are not so Deaf and Disability Aware! I've had several problems with ASDA over the years, with their employees, customers and their contracted security staff, who've not understood the huge challenges of not only communicating with a severely Autistic child (now 17) who clearly doesn't understand things and clearly has behavioural issues but my frustration trying to deal with the erratic and often abusive behaviour from him too. People need to be much more aware of all disabilities and the communication issues that arise from them. Without BSL though, I'd have many more problems communicating with my son. We dually use sign and speech together. It's been invaluable!
I'm in the United States, but saw shared videos for your Christmas ads. Today I watched some of your other ads, including this one. Based on your ads, at least, it seems you have your priorities straight. I admire you greatly.
arrghgarry. Ahh bless you Sir, that's a beautiful way to communicate. Sharing the love! I'm a hearing person who signs and having a teenage son who is severely Autistic and has very little clear speech, I doubly know the value of Sign Language, not just with Deaf people but people with other communication problems too. Indeed I've advocated it's use with stroke patients, and people who have other speech difficulties and of course children with learning disabilities too. Giving you a mental BSL love sign back!
I lived in Mexico for a year not knowing one word of Spanish. Haha, I did learn how to use my hands, signs, expressions, and only rarely did not get what I was wanting at a store!
As a hearing person who signs and promotes the value of Sign Language, not just for use in communicating with Deaf and Hard Of Hearing people, but people with learning disabilities like profound Autism who cannot fully or clearly speak or speak enough words to communicate their needs to facilitate comprehension, I'm all in favour of any organisation that promotes Deaf Awareness and strongly advocates the use of Sign Language. I wonder how many Sainsbury's employees have learnt even some basic signs. For me, it should be rolled out as mandatory education from a young age. There are people from all walks of life with learning disabilities and hearing disabilities from the mild to the profound who use Sign Languages across the globe. This is a small step in the right direction for just one company. How much better would society be if everyone was much more Deaf and Disability aware? Without sign language, I'd have even more communication problems with my severely Autistic 17 year old Son. I taught him sign language using BSL from birth, knowing the value of early signing with a baby, never knowing obviously that it would play such a pivotal role in our communication with one another, after he was diagnosed. He only uses a handful of signs, but they aid his comprehension and communication greatly, and mine with him. He is comfortable signing and it's very natural between us. I've been signing myself for over 30 years and have twice passed the course and got my certificates for passing BSL level one. I wish more people signed.
GOD! Would Sainsbury Corporate ever consider coming to America? IF I had the money, I'd buy a Sainsbury Franchise store just to be a part of a lovely company. I truly appreciate your inclusion of all individuals.
As a child, doctors and nurses would have thought id have never have talked. I learnt sign language every tuesday with my mum. I can now speak normally but i am learning BSL for helping others
Tanja Leenheer No, each country and/or language usually has their own sign language, for example, here, they're using British Sign Language, but in English speaking parts of North America, American Sign Language is used, which is closer to French Sign Language than British Sign Language because of historical reasons.
I use BSL, but there's also a deaf/blind manual sign language using direct hand to hand person to person contact. See Helen Keller on UA-cam. She's probably the most famous person in history who is/was, deaf/blind. In special needs education Makaton is used, also used in the children's programme Something Special, hosted by Justin Fletcher. And I've seen signed stories for children on Television. I'm interested in ASL, American Sign Language and the sign language of Native American peoples and my mother who is a qualified professional uses AUSLAN, the Sign language indigenous of Australia and New Zealand. She lives in Queensland. I'd also like to point out that across any country, that signs vary from one region to another and from one generation to another. It can be frustrating and confusing especially for those learning to sign.
Cameron Coney most people can't understand British sign language, so for the benefit of those watching they added them in so those who don't know any sign language can understand what is being said by the employee of sainsburys who is deaf.
It was making a point that appears to have been missed, life doesn't come with subtitles, meaning communication isn't always clear, or it's not always black and white is it? Life is hard, communication is a two way exchange, starts from birth and it can be hard if you are Deaf, Hard Of Hearing or have Learning Disabilities. I myself, although hearing struggle to hear fully and clearly in noisy places and shopping can be a nightmare with chatter, tannoy announcements, background music, the checkout noise and other noises. People should think about it more after watching this how noisy a supermarket alone can be, let alone society at large outside the store. I've also got a 17 year old Son who is severely Autistic and without my prior education before his birth and my comfort in using Sign daily as I speak, and teaching him, we would have a very poor communication relationship with one another. For the first seven years of his life he didn't speak. Sign and exchanging laminated pictures of objects and facial expressions and other information was our only forms of communication, although obviously I talked to him all the time and hoped he'd gain some speech but he's not a clear speaker at all and we still rely primarily on BSL. It's been invaluable to me and to him. Just as it is for so many other Signers.
we'd prefer life WITH subtitles! it can be done :-); meanwhile, nice film and service for SLUsers; as usual, "deaf" here presumes SLuser; 98% or more of deaf and hoh do not use SL and never will...#captionworldnow
People who have been deaf all their lives usually can't speak, or not very well. They've never heard speech sounds from other people, and can't hear the sounds they make themselves, so they've never been able to learn by imitation the way hearing children do. For most totally deaf people, sign language is their native language. British Sign Language is a completely different language from English, with its own grammar and construction.
Great that 22 years later your doing this but why has it taken you so long? You could have done this when you opened your Garthdee store in Aberdeen! You refused to be supportive to Deaf staff and chastised someone who learned off there own back how to use BSL. I feel sorry that it’s taken so long for such a large company to get its act together! Now train all staff company wide in BSL and pay them accordingly as they move through the levels. I’d love to get a response as to why your managers 22years ago treated Deaf people like second class citizens but now, you decide to offer this!
Not an ideal option for great communication with anyone at all, but unfortunately I have seen it used in society and many mainly deaf or hard of hearing people have shared their experiences of people using paper and pen. Personally, I advocate the use of more Sign Language, more training in basic BSL signs, and better Disability Awareness training full stop. It's not only Deaf and Hard Of Hearing people who use Sign and of course many don't, or don't wish to. But many people who have communication difficulties due to other impairments or disabilities such as severe Autism like my own teenage son. Without BSL we'd have even more of a hard time communicating all our mutual thoughts and needs with one another, and the shops we frequent and those who see us in society are used to us signing away with one another as we speak. That way we've double the communication and double the chance of both of us being heard and understood properly, especially when he is quiet and I can't hear him, and because his speech is very hard to understand.
I live in the US, and got to see the fantastic kid-musical Sainsbury's ad as part of the British Arrow Awards this year, and that led me to watch at least a dozen other ads on UA-cam tonight...I'm now in love with this store and this company. Your values are so inclusive, and your ads and marketing are so filled with love, humor and joy. What a beautiful thing.
59 dislikes ? Really i mean come on this is a great advert to help deaf Employees and customers. Even me as just a customer myself with no impaired hearing , this ad will help me in case i need to help a deaf person one day. 59 peeps need to look at themselfs honestly. Pathetic.
Paul Spinks. Sign Language isn't just for use by Deaf and Hard Of Hearing people, but also by many people with Learning Disabilities and Communication Problems. I am a Signer of over 30 years experience using it, because I love the language and the ease of using it and I'm also a mother of a severely Autistic teenager, who would struggle to be understood even more than he is already without using Sign. We always sign as we speak, that way if I've not heard or understood properly what he's saying or communicating, I pick up on the signs used. He understands that I don't always hear or understand him, especially if he is quiet or we are in a noisy environment. Therefore I promote and advocate the use of Sign Language for all uses, not just for communicating with Deaf people. I've even got the staff in several shops we frequent interested in learning and shown them a few communication signs. They're used to seeing us signing away together.
My husband is very hard of hearing and relies mainly on lipreading, and this sort of education is so important! The most basic thing to remember is simply to let him see your face, since he can't lipread if you're turned away. Speak slowly and clearly, and keep what you say brief and to the point. (lipreading is HARD -- don't make him work for unimportant trivia). If he can't catch what you say, try to think of a different wording, or spell it out.
We always shop at Sainsbury's, and everyone is always helpful and understanding. Thank you.
Roberta Davies. Thank you very much for sharing this. It's important to spread the word about what it's like for people with communication difficulties and our own perspective on the challenges of communicating with our loved ones and friends and people at large too. I'm very glad that Sainsbury's is helpful for you both and for others.
It's a great shame and embarrassment that other Supermarkets and organisations are not so Deaf and Disability Aware!
I've had several problems with ASDA over the years, with their employees, customers and their contracted security staff, who've not understood the huge challenges of not only communicating with a severely Autistic child (now 17) who clearly doesn't understand things and clearly has behavioural issues but my frustration trying to deal with the erratic and often abusive behaviour from him too.
People need to be much more aware of all disabilities and the communication issues that arise from them. Without BSL though, I'd have many more problems communicating with my son. We dually use sign and speech together. It's been invaluable!
As a deaf employee of Sainsbury's, I approve of this completely!
Mous Tasha the hay pusher
Mous-Tasha and
Mous-Tasha your not
Alextheguy 123 Not an employee anymore :)
Mous-Tash
Brilliant! As a grocery retail employee from America, I appreciate and admire what you do. Fantastic!
oneroarmouse this is for uk where I live and Dan and Phil and dantdm
Mewtwo dhsnq7qky 87uh. xoiicgz i. iij j
Brilliant ,this will aid us in allowing our staff to communicate with our deaf customers .
Thank you and cannot wait to sign "Hello"
What an amazing video.
I have great respect for people like Nigel.
anicetune
Loved this awareness advert, never thought of deaf people and their problems with shopping. Show the whole world. GREAT WORK. X X X
I'm in the United States, but saw shared videos for your Christmas ads. Today I watched some of your other ads, including this one. Based on your ads, at least, it seems you have your priorities straight. I admire you greatly.
GW Gardenwife I agree
Garfield cat ck
victoria dundi
GW Gardenwife
GW Gardenwife
I love this!! Thank you to sainsbury for making this. There needs to be an awareness
Use the TEXT function from your phone.
A deaf woman ordered in a restaurant using her phone, it was brilliant!
I don't know why but I'm crying
Great advert, wonderful thought for visual effects and the deaf, all people can be aware. Great work.
I work for the company and I use sign language almost 5 times a day and the customers know I sign so they go through my checkout
Glad I watched yhis .I once noticed some people in front of me were deaf so Imade he sign for I love you mthey were very happy
arrghgarry. Ahh bless you Sir, that's a beautiful way to communicate. Sharing the love! I'm a hearing person who signs and having a teenage son who is severely Autistic and has very little clear speech, I doubly know the value of Sign Language, not just with Deaf people but people with other communication problems too. Indeed I've advocated it's use with stroke patients, and people who have other speech difficulties and of course children with learning disabilities too.
Giving you a mental BSL love sign back!
That's so wonderful, I cried
This is Fantastic.... very moving.... I am so glad I saw it....
I lived in Mexico for a year not knowing one word of Spanish. Haha, I did learn how to use my hands, signs, expressions, and only rarely did not get what I was wanting at a store!
What a great initiative! Hats off! :-)
why are your commercials so amazing
Awh
Awe this is so nice.
Just joined Sainsburys and now have goosebumps! Love this!
im watching this with subtitles
Unfortunately life doesn't come with subtitles.
DAMMMMN THAT SASS
this is amazing thank you so much! i never knew this was happining
Thank you for making this
I don't shop at sainsburys but your adverts are heart warming ❤️❤️❤️
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18utluouktti67kz z
mosquito net, car seat, Apron, Hood, Shopping Basket, Adjustable Back Rest, Adjustable Handles, Adjustable Leg Rest, All Terrain, Basket, Bassinet/Carrycot, Carry Handle, Cup Holder, Five-point Harness, Folding, Footmuff/Apron, Hanging Bag, Hood/Canopy, Insect Cover, Lockable Swivel Wheels, Rain Cover, Reversible, Travel System Compatible
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As a hearing person who signs and promotes the value of Sign Language, not just for use in communicating with Deaf and Hard Of Hearing people, but people with learning disabilities like profound Autism who cannot fully or clearly speak or speak enough words to communicate their needs to facilitate comprehension, I'm all in favour of any organisation that promotes Deaf Awareness and strongly advocates the use of Sign Language.
I wonder how many Sainsbury's employees have learnt even some basic signs. For me, it should be rolled out as mandatory education from a young age. There are people from all walks of life with learning disabilities and hearing disabilities from the mild to the profound who use Sign Languages across the globe.
This is a small step in the right direction for just one company. How much better would society be if everyone was much more Deaf and Disability aware?
Without sign language, I'd have even more communication problems with my severely Autistic 17 year old Son. I taught him sign language using BSL from birth, knowing the value of early signing with a baby, never knowing obviously that it would play such a pivotal role in our communication with one another, after he was diagnosed.
He only uses a handful of signs, but they aid his comprehension and communication greatly, and mine with him. He is comfortable signing and it's very natural between us.
I've been signing myself for over 30 years and have twice passed the course and got my certificates for passing BSL level one.
I wish more people signed.
GOD! Would Sainsbury Corporate ever consider coming to America? IF I had the money, I'd buy a Sainsbury Franchise store just to be a part of a lovely company. I truly appreciate your inclusion of all individuals.
i love it
hating on a video that's there to help it's wrong this is a great video
Kate Maund
I'm crying
very useful video for us to commuicate with deaf people
안미경 j
As a child, doctors and nurses would have thought id have never have talked. I learnt sign language every tuesday with my mum. I can now speak normally but i am learning BSL for helping others
broadcast this as a TV advert at christmas please.
This is great!
that's in Leicester
My mum works in Sainsbury’s her name is Paula Donnelly so yeah
that chubby guy is so adorable...😜
This was filmed in my local sainsburys
I love this
Life doesn't come with subtitles but this video does
What about minding their proximity to one another in this advertisement?
EPIK and EPIK
Awesome but is it the same in every country for the signs? Eg German-English?
Tanja Leenheer No, each country and/or language usually has their own sign language, for example, here, they're using British Sign Language, but in English speaking parts of North America, American Sign Language is used, which is closer to French Sign Language than British Sign Language because of historical reasons.
Thx Rory Shade,I guessed something like that but wasn't sure about it
I use BSL, but there's also a deaf/blind manual sign language using direct hand to hand person to person contact. See Helen Keller on UA-cam. She's probably the most famous person in history who is/was, deaf/blind.
In special needs education Makaton is used, also used in the children's programme Something Special, hosted by Justin Fletcher. And I've seen signed stories for children on Television.
I'm interested in ASL, American Sign Language and the sign language of Native American peoples and my mother who is a qualified professional uses AUSLAN, the Sign language indigenous of Australia and New Zealand. She lives in Queensland.
I'd also like to point out that across any country, that signs vary from one region to another and from one generation to another. It can be frustrating and confusing especially for those learning to sign.
But I CAN speak Spanish
Cute_rebel 123 well African then
tweetypie67 I can speak a little of that too
Cute_rebel 123 alien den
tweetypie67 ok you got me
tweetypie67 not a language lol
If that's true then why does the video have subtitles?
Cameron Coney most people can't understand British sign language, so for the benefit of those watching they added them in so those who don't know any sign language can understand what is being said by the employee of sainsburys who is deaf.
It was making a point that appears to have been missed, life doesn't come with subtitles, meaning communication isn't always clear, or it's not always black and white is it?
Life is hard, communication is a two way exchange, starts from birth and it can be hard if you are Deaf, Hard Of Hearing or have Learning Disabilities.
I myself, although hearing struggle to hear fully and clearly in noisy places and shopping can be a nightmare with chatter, tannoy announcements, background music, the checkout noise and other noises.
People should think about it more after watching this how noisy a supermarket alone can be, let alone society at large outside the store.
I've also got a 17 year old Son who is severely Autistic and without my prior education before his birth and my comfort in using Sign daily as I speak, and teaching him, we would have a very poor communication relationship with one another.
For the first seven years of his life he didn't speak. Sign and exchanging laminated pictures of objects and facial expressions and other information was our only forms of communication, although obviously I talked to him all the time and hoped he'd gain some speech but he's not a clear speaker at all and we still rely primarily on BSL. It's been invaluable to me and to him. Just as it is for so many other Signers.
United
I understand why it is ok
Katy Hiqa9m
the guy at the beginning looks like daddy wybron
we'd prefer life WITH subtitles! it can be done :-); meanwhile, nice film and service for SLUsers; as usual, "deaf" here presumes SLuser; 98% or more of deaf and hoh do not use SL and never will...#captionworldnow
L. Storck well that's rude
L. Storck
L. Storck
L. Storck
To be deff
Katy Hill
Katy Hill aetb
а где русские субтитры?
Can't deaf people still speak? Or can't they cus they haven't been able to hear it??
Okay just cause your deaf doesn't mean you can't talk it means you can't hear
But you cannot hear yourself speak so it must be incredibly polarising.
People who have been deaf all their lives usually can't speak, or not very well. They've never heard speech sounds from other people, and can't hear the sounds they make themselves, so they've never been able to learn by imitation the way hearing children do. For most totally deaf people, sign language is their native language. British Sign Language is a completely different language from English, with its own grammar and construction.
TheEnemyDream lol you triggered the women
Alextheguy 123 :p
TheEnemyDream that's a good thing
please reply to this
hi mum
JokerHut
lol ur not sainsbury's
your mum I'm your son D:
JokerHut
k
your mum jew
Great that 22 years later your doing this but why has it taken you so long? You could have done this when you opened your Garthdee store in Aberdeen! You refused to be supportive to Deaf staff and chastised someone who learned off there own back how to use BSL. I feel sorry that it’s taken so long for such a large company to get its act together! Now train all staff company wide in BSL and pay them accordingly as they move through the levels. I’d love to get a response as to why your managers 22years ago treated Deaf people like second class citizens but now, you decide to offer this!
K
Get a pen and paper, problem solved
Andrew Gunady and g xz
Not an ideal option for great communication with anyone at all, but unfortunately I have seen it used in society and many mainly deaf or hard of hearing people have shared their experiences of people using paper and pen.
Personally, I advocate the use of more Sign Language, more training in basic BSL signs, and better Disability Awareness training full stop.
It's not only Deaf and Hard Of Hearing people who use Sign and of course many don't, or don't wish to. But many people who have communication difficulties due to other impairments or disabilities such as severe Autism like my own teenage son. Without BSL we'd have even more of a hard time communicating all our mutual thoughts and needs with one another, and the shops we frequent and those who see us in society are used to us signing away with one another as we speak.
That way we've double the communication and double the chance of both of us being heard and understood properly, especially when he is quiet and I can't hear him, and because his speech is very hard to understand.
Sainsburys run by fkn tossers