The Power of Niche Markets: Finding Your Advantage with Gustavo Sanchez - Honest Ecommerce Ep. 275

Gustavo is an advertising & marketing executive turned entrepreneur.
In the past, he’s held management positions in fortune 500 companies in the US & abroad.
He currently runs jijamas®, a high-end sleepwear brand that he founded several years ago to help women unwind & relax from their busy lifestyles.
He loves all things related to e-commerce and working with international markets.
In This Conversation We Discuss:
[00:42] Intro
[01:20] Finding the right business idea
[03:23] Identifying a gap in sleepwear market for adults
[04:38] Creating pajamas you want to be seen in
[05:39] Tweaking existing ideas for success
[07:29] The importance of consultative partnerships
[09:49] Proving concept and establishing supply chain
[11:11] Committing to full-time entrepreneurship
[12:24] Customer acquisition beyond friends & family
[14:07] Gaining confidence from continuous improvement
[15:26] Electric Eye: your true Shopify experts
[16:23] Prioritizing profitability over rapid scaling
[18:28] Leveraging platforms to reach wider audiences
[20:18] Achieving growth through strategic scaling
[21:09] Thriving amidst the pandemic surge
[21:48] The power of product quality and reviews
[23:01 Luxury sleepwear from jijamas
Resources:
Subscribe to Honest Ecommerce on UA-cam ua-cam.com/users/HonestEcomm...
Luxury sleepwear and comfy pajamas for men & women jijamas.com/
Follow Gustavo Sanchez / gustavo-sanchez-8083a86
Schedule an intro call with one of our experts electriceye.io/connect
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