How to create a brand vibe (real life playbook)
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- Опубліковано 25 лип 2024
- I dive into exactly how we setup moodboards, iconography, product and social for my brand launch, and some of the gray area around curation we're facing today as people kickoff brands. Hope my playbook inspires you!
Brand: valuable studios.com
TikTok: / orenmeetsworld
Twitter: / orenmeetsworld
Instagram: / orenmeetsworld - Навчання та стиль
started a personal brand about 10 months ago after being a sales representative for a local hat brand, and I have come to realize that this sh*t isn't easy. I'm currently grinding, doing tons of experiments (different pieces, forms of content, pop-ups, meta ads etc.) trying to see what works for my brand. as of recently me and my group of friends have been referring to your videos a lot. for the week or so I have been watching your videos I can honestly say you have given me a better vision and necessary tools to execute on my brand to achieve being a reputable and memorable clothing brand. this segment really showed me there's level to this and I was honestly blown away on how much attention to detail it really takes to great a create a great product and brand. imma rookie right now but my pieces still pretty fire and with the correct brand strategy and network I know ill be successful.
Yeah and it’s a marathon - everything you do now and every relationship everything that comes out even if it doesn’t blow up just stacks up for when the big opportunities come
Im a brand strategist repositioning into product based businesses. Hoping to move towards creative director longterm and these videos are 🔥
@@orlaithdilleen7323 that’s dope!
I did the same with my personal brand, connecting it to places I've lived and feel are important to me. I'm incorporating culture/customer-facing strategies I felt were valuable, while spacing myself away from "the others." The holding company itself is incomprehensible to most people, though. I've had pretty cool clients so far who are interested in hearing about the "new" brand and what led me to form it. The chattier clients, lo and behold, also value or had experiences with the companies I worked for previously!
A personal brand has to be personal. Even if it seems campy to you, it means something to you because of likely very valid reasons. You will find people who resonate with it. Even if you intend to have a positive (or shame on you, toxic) company.
Agreed on the logo marks. Having more of a theme than just 1 logo on everything is the right approach. Once your logo actually means something, no need to box yourself in. 🙌
Yep
Wish I could like your videos mutliple times! Appreciate all the value that you are providing!
Appreciate you!
Thank you for so much transparency on your journey with your brand. Its great to see so much hard work and willingness to educate/motivate the people. Ill be looking out for that drop come end of July.
appreciate that so much
love ur content man. as a music artist i’m able to apply basically everything and it really takes things to the next level
Sick glad to hear it
Inspirational design dude! Love the retro identity influences and iconography and how they compliment the merch! The Trans am fire bird takes me back to my childhood :) One of the first logo icons I remember and the reason I became a designer. Great content, you have a new fan.
amazing, I know theres a few of us out there with similar backgrounds, I was obsessed as kid with those vehicles
just stumbled upon your channel,
thanks for the wisdom and can't wait to apply these principles to my own projects
Nice, glad you’re here
Love the consistency man! Appreciate the uploads 👌🏽
haha, when I do it I do it - gonna keep em coming
love this. will definitely use this as I'm rebranding and building my streetwear brand.
Let’s go!
I have been slowly curating the vibes connecting to my brand
Your video is outstanding, thanks for taking the time the time to share your skills, when working by myself sometimes I get lost.
anytime
Omg , this was perfect timing.
🥂
valuable content, thanks for doing this!
🫡
Lol I love this guy. Hope to meet one day or collab. Tough to find like minded people as obsessed as I am and it's refreshing to meet people virtually as you referenced this as well in your earlier videos. As I mentioned I'm building with you and should be launching about a month or two after yours.
Internet is the great connector
Epic value bro, thank you 🙏🏽
trying, thank you!
That cashmere hat looks crazy man. Great video too, really what I needed
Appreciate it!
This is super helpful, thank you!
Glad it helped!
bro! those shoes are sick! looking forward for the shoe drop!
appreciate it!! diving in deeper to those soon
Love this video took a lot of from this💯 new subscriber
🙏
Ur a beast Oren. Struggling with this rn. Am 110% a product person by nature and experience. So this stuff is the hardest with launching an actual brand... Thank you Sir!
For sure!
straight gems bro and i digg the vision but them hangers are cold too.. i forgot the designer for them i think i follow him
Blanked Studios
Great info !!!
thank you!
sick video! Could you make a video in sourcing product when you start... im lost with how to decide what tio order and how much
Yep
I'm building my first ever brand after a few years in entrepreneurship. I've looked for information on how to actually create social media content and this is first video and UA-camr I've come across that actually helps. The social media section in this video is so helpful. Keep it up man.
Yo check out the video I have a few weeks ago that’s specific “how to grow your brand social” or something like that it’s super tactical for content types
This one How to grow your brand on social media
ua-cam.com/video/XZZfDRphCmE/v-deo.html
@@orenmeetsworld I'll check it out right now!
Valuable stuff , amazing content
🫡
great video 🔥 more content like this please!
You got it!
Great freaking video man
Thank you
Love this video bro! Question for you. What program did you use for the mood boards section where you show the mock ups?
Mural
What do you use for filters to keep things congruent?
I know this isn’t the type of content you typically make, but I’d love to see you do a brand analysis on the clothing brand ‘Nude Project’. Their world building and community building efforts are really phenomenal and they are one of the staple brands in Europe that really embodies what it means to be a lifestyle brand as their community is cult like and it allows them to branch into different business opportunities because of how their brand is positioned. Would be amazing for you to break them down as I think there is a lot to learn from their approach. Great stuff as always. Keep it up!
Yeah their stuff is excellent - but analysis there will only go so far because they have quite a different regional, capital and content foundation other brands would be unlikely to replicate
THank you so much fo rthis
For sure
do you look for a certain amount of followers/ mailing subscribers before you launch? also are you digging into pre launch ads to grow your socials or just all organic buzz and trying to go viral? thanks! nice video
Fire bro
Thank you
I know Adobe audio enhance when I hear it lol. Amazing video, bro. Thank you. I will always click on your video when you upload.🙏
Haha yep I got a lot happening in the house
Please keep posting more videos like this
That’s the plan!
Dig the switch up on this one. Would love to see a video on social/marketing for restricted categories at some point. I know you mentioned some cannabis products at one point
Yeah there’s no recommendations because it’s just purely a nightmare haha but let me think on it
@@orenmeetsworld Lol. I've been doing some CD projects for a weed company and that's the exact conclusion I came to, too. haha
I feel like it’s also important to talk about what do when your post aren’t hitting while curating a Instagram. Is the low view + like count effecting the vibe and aesthetic ? How can I promote luxury with 0 views ? Should we archive these post or double down ?
Love all your content and Thank you for your time.
No just keep shipping - don’t spent a second thinking about the losses, all the matters is the wins, and then once you win the old posts go get a bunch of views. Only archive content you dont think represents what you’re doing
i be spending more time with this man than with my family, i love my fam but i aint mad
Haha - glad it helps
🔥 🔥 🔥
appreciate you
ur amayzing man
🙏
free game. respect.
🫡
If you don’t mind me asking, where do you manufacture your stuff? The quality is really nice 🤔 I’m looking to get quality items for my brand but don’t know where to go
Crease Group - love them. Not a low moq type or starter manufacturer tho, go to them when you’re ready to do hundreds of units
💫
🫡
Thank you
Welcome!
I'm going to watch this video in the next few minutes. Thanks again. But what's causing me the problem right now is that I can't figure out where to start. I want to learn the skills in public. So I want to learn through personal projects. I know quite a bit about social media growth, digital writing, but on the branding and editing side it’s not that yet. Can you give me some ideas for personal projects that I can build in public to master all the necessary skills and at the same time build social proof of which shows that I really have the basics and at the same time my portfolio ?
So I'll really know what to do and where to start.
Thank you so much ❤❤❤
I would just start with 30 days of doing one thing - 30 shirt designs, 30 illustrations, 30 logos, 30 animations, 30 videos and every day write what you liked of what you did and what you're gonna do better tomorrow
🔥🔥🔥🔥
🫡
Great stuff. Do you get inspired by any specific creative directors for any of your works?
Not really tbh - but am planning to do a video on a number of ones I like at some point as a big reference list
This is so good. Do you have a go to place for sourcing designers for logos, iconography, etc.?
All people I found on Instagram tbh
Happy to intro you to folks just dm me
ooo and, any suggestions for a good hat manufacturer? been looking for one for like 6 months, would appreciate it alot
yep I use Crease Group and love em - but best if you're doing hundreds of units they dont do super small
“You went full Affliction, man. Never go full Affliction."
Smh classic folly
This is sick, how would you go about tying the vibe to the brands story after you launch?
Or the brands story into the vibe sorry
Will hit in videos as I do it but it’s all about campaigns and content themes
Where’d you get the dice necklace?
Chrome hearts
Where did you get those chrome hangers from?
Blanked
@@orenmeetsworld thanks
was shipping in a new drop and it hasn't been delivered in a month. So I'm taking it as stolen and about to start creating a new collection all over again. Hella frustrating but the journey continues.
If it’s ocean shipping can easily take a month
Bro where’d you get that t shirt from?
It’s one of mine I’m working on
i need that horse on a shirt STAT
Coming
@@orenmeetsworldLFG
I feel like there could be some really good partnerships between us in the comments! Anyone more on the social/marketing/sales side looking for a creative Director/designer?
Love this! Hope you find some people
Girl I actually am how do we talk??
who knows where to find shirts like these?
My manufacturer for these is Crease Group - or you mean like as a consumer?
Hey ORen, wehere are you finding your manufacturers to produce your VALUABLE products? Care to share?
Pietra mostly
@@orenmeetsworld Thanks brother. I'e heard mixed bad reviews on Pietra. Are you sponsored or fully endorse them? IS the chinese factories you're visiting from Pietra?
"What spaces do your items live in"
What spaces indeed
Step 1: Down Italian espresso
Always step 1